Browse links
US residents can opt out of "sales" of personal data.
We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
Mascaras, brow gels, and shimmery shadows you'll wish you tried sooner.
Promising review: "I've had many brow kits over the years (I'm kinda obsessed with them) and this one is by far the best — definitely worth the money. My cousin always asks me how I do my eyebrows so I sent her one for the holidays. She was so grateful that she sends me a selfie almost every day raving about it!" —Amazon Customer
Get it from Amazon for $29.97.
This primer is paraben-free and lightweight, plus it's infused with pearl powder to enhance the vibrancy of your shadow AND a sebum-controlling powder to stop oily lids in their tracks.
Promising review: "Let me start by saying that I have used nearly every eyeshadow primer available. From expensive to cheap...none of them hold a candle to this. I have very oily skin, but this primer lets my shadow last a full eight hours or more. I could get maybe five or six out of the other brands if I'm lucky! Thank you to Elizabeth Mott for finally making a primer that lasts! I seriously love this stuff." —Melissa Mae
Get it from Amazon for $13.48.
Promising review: "Okay, so I am as shakey as shakey gets when it comes to putting eyeliner on...but this is a miracle sent from above! It honestly is the most amazing eye makeup product I own at the moment. It is as easy as it sounds. Literally. I like that it is double-ended and you have two pens: one for the left eye and one for the right. The opposite end on both is just every day liquid liner pen, but it goes on soooo much smoother than any other liquid liner I've tried or owned." —ˑMerkuryˑVolkanicˑ.
Get it from Amazon for $9.97 (available in three colors).
Promising Review: "These liners are the easiest thing you can add to your makeup kit that will make you stand out. An extra 10 seconds in the morning and bam! They've honestly changed the way I view makeup — now, it's more of an accessory to match my outfit or mood for the day rather than a way to cover up imperfections. Plus, I always get compliments when I wear these and who doesn't love to be gassed up?"—Sohan Judge, BuzzFeed Staff
Get them from ColourPop for $8.
Promising review: "This is a 100% painless and incredibly easy alternative to waxing or plucking. A few quick swipes gets rid of peach fuzz and I never have to worry about breaking out because of it. Also, it doesn't make hair grow back coarser or darker." —Ellen R.
Get a pack of three from Amazon for $4.99.
Promising review: "I absolutely LOVE this mascara. I have very sensitive eyes and holy moly, I'm in love. I've found my new favorite mascara! It makes my lashes look longer and it looks the same all day long. Plus, it doesn't smudge during the day. It's wonderful and a total must-buy!" —Katherine Ochsman
Get it from Amazon for $9.35.
Psst, this formula is also paraben- and cruelty-free and is great for normal, dry, combo, and oily complexions.
Promising review: "Best. Eye cream. Ever. I have tried every eye cream under the sun: you name it, I've tried it. This is the first eye cream that I’ve fallen in love with, instantly. Overnight, my eyes looked brighter. It depuffs really fast too. This will forever be a staple for me. Really surprised and impressed by something this cheap. Love it!!" —nycr23
Get it from Sephora for $9.99.
Promising review: "I got this palette as a cheap mini to carry with me on month long a trip abroad, as I was scared to bring my expensive name brand eye shadows. I have had this for almost five months now and still find myself using it every day for a glowy, natural look. I personally prefer the matte shades over the shimmery ones, and love how well they blend and that they have good staying power, especially when used over a primer or under setting spray." —Ali
Get it from Amazon for $9.02 (available in three themed color palettes).
This liner is available in matte, satin, and shimmer finishes, plus mini sizes if you'd rather ~test the waters~ before fully committing.
Promising review: "Eyeliner is something I wear all the time and I have stuck with Highliner for years now. I have yet to find another eyeliner with better pigment and staying power (even on the waterline!!) than this one, so I remain extremely impressed by this product." —mpetersxo
Get them from Sephora for $12.50 (originally $26, available in 37 colors).
Promising review: "I am literally obsessed with the Obsessions palettes. I have the Mauves, Topaz, and Amethyst palettes so far. You can create an abundance of looks from light to bold daytime and smokey to deep nighttime looks. This is my FAVORITE palette in this collection. So timeless. I feel like a movie star when I use it. The shimmers lay beautifully over the mattes. The colors blend like butter. It's soo yummy." —StaryeNyte
Get it from Sephora for $27 (available in four colors).
I have personally been using this serum for the past 10 months and the difference is massive. My lashes are visibly longer to the point where my fiancé noticed and when I apply mascara now, it genuinely looks like I'm wearing falsies. It's definitely a splurge item *but* so worth it considering you only need to apply a teeny tiny amount before bed every night.
Promising review: "This is favorite beauty product EVER! It really does work. My lashes are amazing because of this. I have people ask me daily if I am wearing fake lashes or if I have eyelash extensions. I have been using this product for about a year and my lashes are still great." —c0urtn3ylynn3
Get it from Amazon for $55+.
And if a ticket to fabulous lashes wasn't enough, this also comes with three cushy replacement pads.
Promising review: "I didn't realize how awful my old eyelash curler was until I got this new one. As another rater stated, the top of the curler is thinner and allows for a better curl. I also love that the pink part is super cushy and comes with three replacements. Great purchase!" —ABMom!
Get it from Amazon for $9.75.
Promising review: "I've worn these every day for five years. This is definitely the best type of lash you could buy when it comes to value/getting the most for your money. They adhere so well (use the DUO glue which you can buy separately), they're pretty easy to remove as long as you don't use too much glue, and most importantly they look GREAT. I love these and get compliments daily; lots of people assume they're extensions until I tell them otherwise. I can't say enough about these! I hope they never go out of stock because I don't know what I'll do." —Kelly D.
Get a pack of five from Amazon for $11.22.
Promising review: "I absolutely love this stuff. I have a bare minimum makeup look and this stuff is part of it! I actually use it even if I don't fill in my brows at all. This stuff is able to go on thin enough for me to not feel it but thick enough to hold the hairs where I want them until I take it off. I don't have any extra wax or residue, it lasts until I remove it, and does not have any smell or tint to it. I take my brow shape pretty seriously since that seems to be what I'm complimented on more than anything else. You will not find anything this good for a price in the same ballpark." —Nina
Get it from Amazon for $5.87.
Promising review: "While trying to trim my eyebrows I accidentally shaved off the ENTIRE ENDS. My eyebrows were absolutely horrible and I needed to regrow them fast. I was recommended this by an employee and I CANNOT express how much this works. Not only did my eyebrows grow back fully within a few weeks but they have never been so dark and full. Also (side note) I have super blonde thin barely-there brows and this did wonders." —Ninawena
Get an eight-week supply from Sephora for $36 (or a 16-week supply for $70).
Promising review: "This palette is so pretty! Defiantly a dupe for the Urban Decay palette. The pigmentation is more vibrant on a good eyeshadow base (like concealer or primer) but obviously what shadows aren't. For the money of this palette though you really get a great deal. I have tried plenty of eyeshadow palettes in my time and i would consider the formula to be higher in quality." —Amazon Customer
Get it from Amazon from $11.99.
Promising review: "This eyeshadow is easy to apply without any flakes falling onto your cheeks like powder shadow. The color is beautiful and you can build it up to make darker if you want and it stays on all day without fading." –Kindle Customer
Get it from Amazon for $5.46+ (currently available in 12 colors).
Promising review: "I decided to put these golden gems to the test after coming off of a red-eye flight with practically no sleep. After cooling them off in the fridge (which is what was suggested on the packet), I applied them to my purpley, puffy eyes, and...w-o-w. Not only did I feel like I was receiving some kind of royal treatment (because, gold), but after 20 minutes, my undereyes appeared brighter and any fine lines that were once lingering had vanished! After wearing these I didn't feel compelled to apply concealer either, which is usually my go-to to disguise dark circles — and I even felt confident enough to go bare-faced for the rest of the day. Now, I find that I integrate these into my routine anytime I want to let my skin breathe free of makeup." —Jasmin Sandal, BuzzFeed Staff
Get a pack fo 15 from Amazon for $19.97.
Promising review: "This is my new holy grail brow product. I have decently thick but bordering on blonde brows (I somehow am the opposite of most people in that my brows are about two shades lighter than my hair) and this pomade not only fills them in nicely, but also helps them stay put. I've seriously been out in 40 degrees C humid weather and while the rest of my makeup melted off, my brows stayed put! " —KatSoChic
Get it from Sephora for $20 (available in 15 colors).
Promising review: "This new primer is amazing for a false lash look! I was amazed. It gives instant results, is easy to apply, and has tons of vitamins to condition your lashes while giving you that amazing eyelash extension look!!! It doesn’t leave clumps, which is huge for me! So in love with this product!!" —JulijanaG
Get it from Sephora for $26.
Promising review: "I love this white eyeliner. I use it just about everyday on my water line and on the inner corner of my eyes. It gives my eyes a little brightness and pop that helps counteract any darkness. It also helps my eyes look a bit bigger behind my glasses. This eyeliner also makes a great base for eyeshadows, allowing colors to really pop on top of it. It works well as a brow highlight too. It's a very versatile eyeliner and the jumbo size lasts for ages, even using it everyday. This has become a staple of my makeup routine." —RLM
Get it from Amazon for $3.99+ (available in 23 colors).
Promising review: "So incredibly happy with this. It's incredibly easy to apply (I have to really wipe my wand first, though, or else it's too thick) and the color blends in SO well with my natural color. It gives my eyebrows JUST the right amount of attention; not too much, not too little. Just killer, natural, beautiful brows!" —Monique French
Get it from Amazon for $15 (available in four shades).
Promising review: "I love these by Revlon better than the Stila ones, largely because they don't ONLY have a glitter component (which I rarely use). I LOVE the 'lip gloss'-ness of it, the applicator, and how it's easy to then blend. It's also easy to remove, no fallout." —Lori Anderson
Get it from Amazon for $6.47+ (available in 10 shades).
Promising review: "I am terrible at doing at my eyeliner. I have a shaky hand, extremely little focus, and like to give up within two seconds of my makeup not looking magically perfect. So safe to say mastering liquid eyeliner was not on my to-do list — I just assumed I'd always have to live that smudged wing life. BUT THEN. The Double Take Eyeliner introduced itself, took my hand, and did all the work for me. The liquid tip is extra long with an angle that really helps you create straight lines without much thought at all (which is excellent, because I have the focus of a toddler). Plus, it never smudges, even if I rub my eyes which I do all the time, curse me. You can get it alone in deep black, which is a TRUE deep black, or get the trio kit like me to try out different colors (it comes with black, brown, and burgundy). They call them 'travel-size,' but they're pretty big to me and I haven't even run out yet. I used to stick with black eyeliner, but recently I'm hooked on their brown shade. It's deep enough to still look smoky and dare I say a little dramatic, but lighter so it's not as harsh on my super pale skin and blue eyes. I actually think it makes a *better* smoky effect, but if you're going for sharp cat-eyes, black is your pal." —Emma McAnaw, BuzzFeed Staff
Get it from Tarte Cosmetics for $24.
The reviews in this post have been edited for length and clarity.