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    29 Holy Grail Beauty Products For Your Eyes

    Mascaras, brow gels, and shimmery shadows you'll wish you tried sooner.

    We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    1. Eyeko Beach Waterproof Mascara makes ~waves~ because it really, truly, 100% delivers on its no raccoon eyes promise. So go ahead and watch Titanic or walk your dog during a torrential downpour — black smudges gracing your under-eyes are officially a problem of the past.

    hand holding the tube of waterproof mascara / Via @eyeko

    Promising review: "I've tried a bunch of waterproof mascaras in the past, but it always inevitably gets into my contacts and burn my eyes — especially if I swim in salt water. After reading a ton of reviews, I decided to try this Eyeko mascara and now I'm a believer. I went on a 8+ hour boat tour in Mexico and even after swimming all day (and diving off the boat multiple times), my mascara stayed in place. It didn't crumble, smudge, burn, or affect my contacts at all. It did take a while to remove, but that's a small price to pay for something that actually works!" —Carrie

    Get it from Amazon for $24.

    2. Stila Stay All Day Waterproof Liquid Eye Liner deserves the cult-like praise it gets: it dries quickly, won't smudge or budge, lasts 25 hours a day, and the thin tip makes application a summer breeze. Say hello to proof that miracles exist. / Via @stilacosmetics,

    This cruelty-free, waterproof liner is perfect for day-to-night wear! The fine-tip applicator allows you to draw on a thin line, but it's also easy to add a few extra swipes for a more dramatic nighttime look.

    Promising review: "I've been re-purchasing this for years now and it's the holy grail of liquid liner. It's my favorite liquid liner of all time. Goes on in a solid, smooth line, and lasts all day. It has held up through heat, humidity, and the gym. It's very easy to apply, and is especially great for people who struggle with winged liner. All in all a fantastic purchase and well worth the price!" —littlebird

    Get it from Amazon for $22 (available in 11 colors and two styles).

    3. Aesthetica Brow Contour Kit exceeds the expectations of reviewers with *just how much* bang you get for you buck. Pristine arches are yours with all of the following: six blendable powders, cream shadow, setting wax, highlighting powder, full length tweezers, five eyebrow stencils, and a double-ended spoolie brush.

    the palette

    Promising review: "I've had many brow kits over the years (I'm kinda obsessed with them) and this one is by far the best — definitely worth the money. My cousin always asks me how I do my eyebrows so I sent her one for the holidays. She was so grateful that she sends me a selfie almost every day raving about it!" —Amazon Customer

    Get it from Amazon for $29.97.

    4. Elizabeth Mott Thank Me Later Eye Shadow Base genuinely keeps your smoky eye and cat-inspired liner intact all 👏 day 👏 long 👏. That's right, folks! No creasing, smudging, fallout, or crying under the watch of this cruelty-free must-have. Hallelujah to your eye look not fading before lunch.

    This primer is paraben-free and lightweight, plus it's infused with pearl powder to enhance the vibrancy of your shadow AND a sebum-controlling powder to stop oily lids in their tracks.

    Promising review: "Let me start by saying that I have used nearly every eyeshadow primer available. From expensive to cheap...none of them hold a candle to this. I have very oily skin, but this primer lets my shadow last a full eight hours or more. I could get maybe five or six out of the other brands if I'm lucky! Thank you to Elizabeth Mott for finally making a primer that lasts! I seriously love this stuff." —Melissa Mae

    Get it from Amazon for $13.48.

    5. LA PURE Waterproof Eyeliner Stamp because, in spite of your best efforts, achieving the perfect cat-eye feels more intimidating than rocket science. This dual-ended tool is basically foolproof — simply apply the stamp to your lash line for your wing to be done in mere seconds. Spotify, play Rihanna's "Where Have You Been All My Life."

    reviewer with the perfect cat eye

    Promising review: "Okay, so I am as shakey as shakey gets when it comes to putting eyeliner on...but this is a miracle sent from above! It honestly is the most amazing eye makeup product I own at the moment. It is as easy as it sounds. Literally. I like that it is double-ended and you have two pens: one for the left eye and one for the right. The opposite end on both is just every day liquid liner pen, but it goes on soooo much smoother than any other liquid liner I've tried or owned." —ˑMerkuryˑVolkanicˑ.

    Get it from Amazon for $9.97 (available in three colors).

    6. Colourpop Cream Gel Eyeliner adds a bit of ~Roy G. Biv~ to your makeup routine via fun, vibrant colors that make a statement for less than $8 a piece. The formula itself is long-lasting and transfer-proof to boot, meaning you won't have to fret over random violet smears on a white blouse.

    @sohanjudge / Via, Sohan Judge / BuzzFeed

    Promising Review: "These liners are the easiest thing you can add to your makeup kit that will make you stand out. An extra 10 seconds in the morning and bam! They've honestly changed the way I view makeup — now, it's more of an accessory to match my outfit or mood for the day rather than a way to cover up imperfections. Plus, I always get compliments when I wear these and who doesn't love to be gassed up?"—Sohan Judge, BuzzFeed Staff

    Get them from ColourPop for $8.

    7. Schick Hydro Silk Touch-Up Razors lets you bid adieu to the time required for plucking. This rids stray brow hairs and unwanted peach fuzz with just a few swipes, meaning trips to the salon or a dangerous rendezvous with at-home wax are officially a thing of the past.

    the pink and blue razor

    Promising review: "This is a 100% painless and incredibly easy alternative to waxing or plucking. A few quick swipes gets rid of peach fuzz and I never have to worry about breaking out because of it. Also, it doesn't make hair grow back coarser or darker." —Ellen R.

    Get a pack of three from Amazon for $4.99.

    8. Vivienne Sabó Classic French Mascara upgrades your lash game with a clump-free, cruelty-free, smudge-proof formula. Just one coat will make you feel as if you ~actually tried~ this morning, sans heavy foundation or a ton of time. / Via,

    Promising review: "I absolutely LOVE this mascara. I have very sensitive eyes and holy moly, I'm in love. I've found my new favorite mascara! It makes my lashes look longer and it looks the same all day long. Plus, it doesn't smudge during the day. It's wonderful and a total must-buy!" —Katherine Ochsman

    Get it from Amazon for $9.35.

    9. The Inkey List Caffeine Eye Cream uses an impressive caffeine blend to de-puff your peepers and reduce pesky dark circles (despite the amount of beauty sleep you're getting)! Luxe eye creams such as this one usually cost around a trillion dollars, so finding a holy grail item like this for ~$10 is basically like striking gold.

    the white eye cream tube with a black cap / Via @theinkeylist

    Psst, this formula is also paraben- and cruelty-free and is great for normal, dry, combo, and oily complexions.

    Promising review: "Best. Eye cream. Ever. I have tried every eye cream under the sun: you name it, I've tried it. This is the first eye cream that I’ve fallen in love with, instantly. Overnight, my eyes looked brighter. It depuffs really fast too. This will forever be a staple for me. Really surprised and impressed by something this cheap. Love it!!" —nycr23

    Get it from Sephora for $9.99.

    10. Maybelline The Nudes Palette comes packed with with pigmented, neutral shades that are perfect for daily wear. Opt for one of three color schemes — the original nude, blushed, or gold — to further customize your look.


    Promising review: "I got this palette as a cheap mini to carry with me on month long a trip abroad, as I was scared to bring my expensive name brand eye shadows. I have had this for almost five months now and still find myself using it every day for a glowy, natural look. I personally prefer the matte shades over the shimmery ones, and love how well they blend and that they have good staying power, especially when used over a primer or under setting spray." —Ali

    Get it from Amazon for $9.02 (available in three themed color palettes).

    11. Milky Oil seamlessly removes waterproof makeup, but the magic of this squeezable bottle lies within what it does not do: irritate your skin. A conditioning formula of comfrey root extract, micellar water, and pro-vitamin B5 won't leave behind puffy red under-eyes in the name of mascara removal.

    the makeup remover

    Promising review: "Literally the best remover. Does not irritate my eyes or leave them red and watery. Requires a minimal amount of remover to dissolve even the most stubborn eye make up. No need for rubbing or tugging at the eye area either." —jjms1125

    Get it from Glossier for $12.

    12. Marc Jacobs Highliner Gel Eye Crayon Eyeliner reviewers praise for its long-wear formula (it lasts all day — even on your waterline) and how easily it glides on. Plus, I'm all but screaming hallelujah because it has a built-in sharpener. Miracles. They happen.

    the eyeliners in multiple colors / Via @marcjacobsbeauty

    This liner is available in matte, satin, and shimmer finishes, plus mini sizes if you'd rather ~test the waters~ before fully committing.

    Promising review: "Eyeliner is something I wear all the time and I have stuck with Highliner for years now. I have yet to find another eyeliner with better pigment and staying power (even on the waterline!!) than this one, so I remain extremely impressed by this product." —mpetersxo

    Get them from Sephora for $12.50 (originally $26, available in 37 colors).

    13. Huda Obsessions Eyeshadow Palette zaps bold looks into your makeup arsenal by way of four jewel-toned themes: amethyst, topaz, ruby, and sapphire. Packed with mattes *and* shimmers, these are portable and come with enough hues to play it safe with neutral or experiment to your hearts content.


    Promising review: "I am literally obsessed with the Obsessions palettes. I have the Mauves, Topaz, and Amethyst palettes so far. You can create an abundance of looks from light to bold daytime and smokey to deep nighttime looks. This is my FAVORITE palette in this collection. So timeless. I feel like a movie star when I use it. The shimmers lay beautifully over the mattes. The colors blend like butter. It's soo yummy." —StaryeNyte

    Get it from Sephora for $27 (available in four colors).

    14. RevitaLash Advanced Eyelash Conditioner enlists the help of cruelty-free peptides, lipids, biotin, and green tea extract that result in longer and stronger lashes with nightly application. The result is also hypoallergenic and won't irritate your peepers.

    a before and after photo of model with shorter lashes on left and visibly longer lashes on right

    I have personally been using this serum for the past 10 months and the difference is massive. My lashes are visibly longer to the point where my fiancé noticed and when I apply mascara now, it genuinely looks like I'm wearing falsies. It's definitely a splurge item *but* so worth it considering you only need to apply a teeny tiny amount before bed every night.

    Promising review: "This is favorite beauty product EVER! It really does work. My lashes are amazing because of this. I have people ask me daily if I am wearing fake lashes or if I have eyelash extensions. I have been using this product for about a year and my lashes are still great." —c0urtn3ylynn3

    Get it from Amazon for $55+.

    15. Tweezerman Neon Great Grip Curler curls your lashes in a ~pinch~, is designed with an ergonomic handle that feels sturdy in your hand, and has a hypoallergenic silicone pad to prevent any tugging or pulling which makes the whole process a breeze for beginners.

    model using pink eyelash curler

    And if a ticket to fabulous lashes wasn't enough, this also comes with three cushy replacement pads.

    Promising review: "I didn't realize how awful my old eyelash curler was until I got this new one. As another rater stated, the top of the curler is thinner and allows for a better curl. I also love that the pink part is super cushy and comes with three replacements. Great purchase!" —ABMom!

    Get it from Amazon for $9.75.

    16. Ardell Wispies False Eyelashes deliver lash extension results for a fraction of the price (and effort). They're designed with a seamless band technology for all-day comfort, look au naturale, and won't feel like a heavy burden to your lids.

    before and after photo of BuzzFeeder with natural lashes on left and fake lashes on the right
    Julia Willing / BuzzFeed

    Promising review: "I've worn these every day for five years. This is definitely the best type of lash you could buy when it comes to value/getting the most for your money. They adhere so well (use the DUO glue which you can buy separately), they're pretty easy to remove as long as you don't use too much glue, and most importantly they look GREAT. I love these and get compliments daily; lots of people assume they're extensions until I tell them otherwise. I can't say enough about these! I hope they never go out of stock because I don't know what I'll do." —Kelly D.

    Get a pack of five from Amazon for $11.22.

    17. NYX Control Freak Eyebrow Gel grooms facial caterpillars to perfection, ensuring that each stray hair stays exactly in place — all without leaving any icky residue behind. It goes on clear which makes it perfect for any brow hue.,

    Promising review: "I absolutely love this stuff. I have a bare minimum makeup look and this stuff is part of it! I actually use it even if I don't fill in my brows at all. This stuff is able to go on thin enough for me to not feel it but thick enough to hold the hairs where I want them until I take it off. I don't have any extra wax or residue, it lasts until I remove it, and does not have any smell or tint to it. I take my brow shape pretty seriously since that seems to be what I'm complimented on more than anything else. You will not find anything this good for a price in the same ballpark." —Nina

    Get it from Amazon for $5.87.

    18. Grande Cosmetics Brow Enhancing Serum restores your facial caterpillars from sparse to ~I don't even need to fill 'em in~. A vitamin, antioxidant, and amino acids blend promotes fuller brows and is especially great if you've over-plucked in the past and — poof — no growth has appeared since.

    before and after photo of model with sparse eyebrows on top and visibly thicker eyebrows on bottom

    Promising review: "While trying to trim my eyebrows I accidentally shaved off the ENTIRE ENDS. My eyebrows were absolutely horrible and I needed to regrow them fast. I was recommended this by an employee and I CANNOT express how much this works. Not only did my eyebrows grow back fully within a few weeks but they have never been so dark and full. Also (side note) I have super blonde thin barely-there brows and this did wonders." —Ninawena

    Get an eight-week supply from Sephora for $36 (or a 16-week supply for $70).

    19. Prism Makeup Interstellar Eyeshadow Palette provides 21 ~out of this world~ shades that are blendable, pigmented, and range from matte to shimmery and neutral to bold — all for a fraction of the cost of higher-end brands. Repeat after me: Zetus lapetus.

    Prism Makeup's Interstellar eyeshadow palette

    Promising review: "This palette is so pretty! Defiantly a dupe for the Urban Decay palette. The pigmentation is more vibrant on a good eyeshadow base (like concealer or primer) but obviously what shadows aren't. For the money of this palette though you really get a great deal. I have tried plenty of eyeshadow palettes in my time and i would consider the formula to be higher in quality." —Amazon Customer

    Get it from Amazon from $11.99.

    20. Revlon Colorstay Creme Eye Shadow is chef's kiss for folks who want to experiment with bold colors *but* don't want to pay a small fortune for it. These 'lil formulas are super pigmented, cost less than $8 a jar, take just a dab of your finger for application, and reviewers swear you won't get any fallout.

    the jars of colorful eyeshadow / Via @revlon

    Promising review: "This eyeshadow is easy to apply without any flakes falling onto your cheeks like powder shadow. The color is beautiful and you can build it up to make darker if you want and it stays on all day without fading." –Kindle Customer

    Get it from Amazon for $5.46+ (currently available in 12 colors).

    21. Gold Eye Treatments masks packed with collagen to make evidence of last night's The Crown binge all but go poof. This brightens bags and softens fine lines, which means you'll look completely awake before you've even had that first gulp of caffeine.

    buzzfeed writer with gold eye masks on
    Jasmin Sandal/BuzzFeed

    Promising review: "I decided to put these golden gems to the test after coming off of a red-eye flight with practically no sleep. After cooling them off in the fridge (which is what was suggested on the packet), I applied them to my purpley, puffy eyes, and...w-o-w. Not only did I feel like I was receiving some kind of royal treatment (because, gold), but after 20 minutes, my undereyes appeared brighter and any fine lines that were once lingering had vanished! After wearing these I didn't feel compelled to apply concealer either, which is usually my go-to to disguise dark circles — and I even felt confident enough to go bare-faced for the rest of the day. Now, I find that I integrate these into my routine anytime I want to let my skin breathe free of makeup." —Jasmin Sandal, BuzzFeed Staff

    Get a pack fo 15 from Amazon for $19.97.

    22. KVD Pomade Vegan Eyeliner, Shadow & Brow Pigment provides a cruelty-free triple threat you'll ponder how you ever lived without. This creamy formula is waterproof *and* available in multiple shades of brown to ensure a perfect match.

    the brown pomade formula

    Promising review: "This is my new holy grail brow product. I have decently thick but bordering on blonde brows (I somehow am the opposite of most people in that my brows are about two shades lighter than my hair) and this pomade not only fills them in nicely, but also helps them stay put. I've seriously been out in 40 degrees C humid weather and while the rest of my makeup melted off, my brows stayed put! " —KatSoChic

    Get it from Sephora for $20 (available in 15 colors).

    23. e.l.f Instant Lift Brow Pencil comes with a dual-sided pencil design so you can comb and contour with one side *and* define and fill in with the other. But hold your applause because here comes the real kicker: it costs $2.


    Promising review: "THIS IS THE BEST EYEBROW PENCIL KNOWN TO MAN. For the price and the pencil itself... it’s amazing. The only downside is that the pencil can slide out so easily, but my brows ALWAYS look natural." —Sen

    Get it from Amazon for $2 (available in four shades).

    24. Marc Jacobs Velvet Primer expertly coats each individual lash with a creamy, conditioning formula that A: increases the intensity of your mascara and B: simultaneously strengthens brittle lashes.

    Marc Jacob's Velvet lash primer on model showing a noticeable difference in length after applied

    Promising review: "This new primer is amazing for a false lash look! I was amazed. It gives instant results, is easy to apply, and has tons of vitamins to condition your lashes while giving you that amazing eyelash extension look!!! It doesn’t leave clumps, which is huge for me! So in love with this product!!" —JulijanaG

    Get it from Sephora for $26.

    25. NYX Jumbo Eyeliner Pencil comes in several hues and is purposely designed as a thicker crayon, which means a single swipe covers more square footage. And hack time: Opt for white on your waterline to instantly brighten your eyes and make you look ::yawns:: more awake.

    model wearing white eyeliner on their eyelids

    Promising review: "I love this white eyeliner. I use it just about everyday on my water line and on the inner corner of my eyes. It gives my eyes a little brightness and pop that helps counteract any darkness. It also helps my eyes look a bit bigger behind my glasses. This eyeliner also makes a great base for eyeshadows, allowing colors to really pop on top of it. It works well as a brow highlight too. It's a very versatile eyeliner and the jumbo size lasts for ages, even using it everyday. This has become a staple of my makeup routine." —RLM

    Get it from Amazon for $3.99+ (available in 23 colors).

    26. Elizabeth Mott Eyebrow Tint Gel and Brow Filler uses a cruelty-free to keep stray hairs in place while subtly filling them in, immediately giving your ensemble an air of ~I am put together can’t you see my brows look good~. The best part? It's so easy. No expert drawing skills required and the result looks natural.

    photo of reviewer wearing the brown eyebrow gel

    Promising review: "So incredibly happy with this. It's incredibly easy to apply (I have to really wipe my wand first, though, or else it's too thick) and the color blends in SO well with my natural color. It gives my eyebrows JUST the right amount of attention; not too much, not too little. Just killer, natural, beautiful brows!" —Monique French

    Get it from Amazon for $15 (available in four shades).

    27. Revlon PhotoReady Eye Art Eyeshadow provides a fantastic dose of ✨ sparkle ✨ that feels like luxury at first swipe. The formula itself applies like a gel and dries as a powder, comes in gorgeous hues, and feels completely weightless.,

    Promising review: "I love these by Revlon better than the Stila ones, largely because they don't ONLY have a glitter component (which I rarely use). I LOVE the 'lip gloss'-ness of it, the applicator, and how it's easy to then blend. It's also easy to remove, no fallout." —Lori Anderson

    Get it from Amazon for $6.47+ (available in 10 shades).

    28. Double Take Eyeliner allows you spread your ~wings~ and fly to a peaceful realm in which mastering the cat eye is easy. Let me elaborate. This dual-side prod contains a clay-infused gel pencil for definition and a quick-drying liquid liner on the opposite side — the latter is purposely designed with an ultra fine, extra long tip that leaves less room for error.

    BuzzFeed Shopping reviewer holding the eyeliner while wearing winged eyeliner
    Emma McAnaw / BuzzFeed

    Promising review: "I am terrible at doing at my eyeliner. I have a shaky hand, extremely little focus, and like to give up within two seconds of my makeup not looking magically perfect. So safe to say mastering liquid eyeliner was not on my to-do list — I just assumed I'd always have to live that smudged wing life. BUT THEN. The Double Take Eyeliner introduced itself, took my hand, and did all the work for me. The liquid tip is extra long with an angle that really helps you create straight lines without much thought at all (which is excellent, because I have the focus of a toddler). Plus, it never smudges, even if I rub my eyes which I do all the time, curse me. You can get it alone in deep black, which is a TRUE deep black, or get the trio kit like me to try out different colors (it comes with black, brown, and burgundy). They call them 'travel-size,' but they're pretty big to me and I haven't even run out yet. I used to stick with black eyeliner, but recently I'm hooked on their brown shade. It's deep enough to still look smoky and dare I say a little dramatic, but lighter so it's not as harsh on my super pale skin and blue eyes. I actually think it makes a *better* smoky effect, but if you're going for sharp cat-eyes, black is your pal." —Emma McAnaw, BuzzFeed Staff

    Get it from Tarte Cosmetics for $24.

    29. ColourPop Hyaluronic Concealer costs less then $10, but don't be deceived by the affordable price tag — this is full-coverage and gives expensive formulas a run for their money. Dark circles will be covered like a dream *and* a dynamic duo of hyaluronic acid and coconut water keep your skin supple and hydrated.

    ColourPop, AnaMaria Glavan / BuzzFeed

    Promising review: "This has become my new favorite concealer for my very dry skin. It is super luminous, hydrating, it lasts all day, and doesn't sink into my lines. I love it and I recommend it for those who have dry skin." —souheyla

    Get it from ColourPop for $9 (available in 30 shades).

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    The reviews in this post have been edited for length and clarity.

    Need more for your skin? Check out Korean skincare products you need to know, cheap skincare products that are even better than luxury brands, products for an even skin tone or to deal with acne scars, or check out all of our beauty content for even more great stuff for your hair, skin, and more.

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