We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.

    If You’re Looking For A New “Game-Changing” Beauty Product, Check Out These 38 Items

    Reviewers call them game-changers, I call them your new beauty essentials.

    1. Cosrx Snail Mucin 96% Power Repairing Essence is a gentle, lightweight hydrating face serum designed for *all* skin types — even those with sensitive skin! It's used to protect your skin's moisture barrier in the heat, but reviewers swear by it for healing acne scars, fading dark spots, and smoothing fine lines, too. 

    Reviewer before and after picture with redness healed from their face
    The bottle of serum

    BuzzFeed writer Emma Lord says this stuff has changed her makeup routine for the better!: "I use this on my skin and definitely have noticed results! While it didn't help kick my stubborn pre-period hormonal acne, it has done *wonders* with reducing redness on my face, particularly around my nose, and in dealing with my pores. Since I started using it, my primer and foundation goes on a whole lot smoother, and I'm struggling a whole lot less to cover my pores. After using it for a few weeks, I read the advice of one reviewer to put this on when your face is slightly moist from washing, rub it in, let it dry, and then put your moisturizer on top of it — I've found that it's what got me the best results!" 

    Promising review: "Game-changer. I don't know what kind of sorcery this is but it has literally changed my skin!! First time I used it, my skin felt tighter and more balanced. A week later twice a day, my skin is so much brighter. Better texture and even coloring. Pores seem tighter. Not a single pimple since. It looks so healthy. Whatever magic this is, it works better than any expensive designer skin lab crap that I've tried." —Np

    Get it from Amazon for $12.50

    2. The cult- (and BuzzFeed editor-) favorite Essence Lash Princess mascara gives you dramatically long lashes without the price of extensions or false strips. This bestseller has over 215,000 five-star ratings!

    BuzzFeed editor Kayla Boyd with the mascara on one eye but not the other — the mascara'd lashes are much longer and darker
    Editor Emma Lord wearing the mascara on both eyes
    Kayla Boyd / BuzzFeed, Emma Lord / BuzzFeed

    My colleagues Kayla Boyd and Emma Lord *love* this stuff! 

    Kayla says: "As someone who isn't a big fan of false lashes (the glue irritates my eyes and I'm terrible at applying them) this budget-friendly holy grail does the trick for both lengthening and volumizing my lashes. It uses a conic shape fiber brush to help the mascara apply evenly without getting too clumpy. After you've given it a minute to dry, it lasts all day long and doesn't smudge or fade. It seriously gives the effect of false lashes, without the discomfort." Read her full Essence Lash Princess Mascara review for more! 

    Emma says: "Hello, that is my face above (I'm the blonde), because I bought into the hype of all the 5-star reviews and now I will never look back!! Putting it on is like giving my eyelashes butterfly wings. It doesn't get clumpy, it stays put ALL the livelong day no matter how much you sweat, and you can apply it on very lightly if you don't want it to look so dramatic, or continue applying for longer lashes each time." 

    Promising review: "I've been wearing makeup for 35 years, so I have worn my share of different mascaras. Dollar store, drugstore, high-end, you name it, it's been on my face. This little unassuming sucker is a GAME. CHANGER. She is now my holy grail. I scrape the whole brush, sometimes even lightly blot it, because I don't like a lot of product right out of the gate. A little wiggle and a swish, and I legit have eyelashes that look like they've been glued on. They're feathery and defined and full, super dark, no flakes, no smudges, no traveling under your eyes. I add one more light coat to the tips of my lashes and voila, I'm a doe-eyed princess. The trick is to CURL YOUR LASHES first. That goes for any mascara, because it makes a massive difference. Blast your curler with your blow-dryer for a second if you're feeling super fancy. Don't sleep on this, queens! For the results I get with this mascara, I would happily pay triple the price, but the gag is, you don't have to! Scrape your change together and buy this!" —ByeFelicia

    Get it from Amazon for $4.99.

    3. Golden cooling eye gels helps rid you of dark circles, puffiness, and all of those annoying "you look so tired" comments thanks to ingredients like collagen and hyaluronic acid. Apply a pair in the mornings, after a long evening, or just when you need a mid-day pick-me-up. They'll feel so hydrating!

    reviewer's before and after using the patches
    a reviewer wering the masks
    another reviewer taking a selfie in the masks

    Promising reviews: "I struggle from dark circles no matter how much sleep or water I get. So I ordered these and hoped it would work because I'm not a person to wear makeup. I've been using it for two months now, and it INSTANTLY works. I don't use them every day, only when the circles are really dark, and it instantly brightens the area, and I don't look like a tired raccoon anymore. If you're anything like me and struggle with dark circles, ORDER THESE, game-changer." —Riley Wilson

    Get a 20-pack from Amazon for $14.99

    4. The Flick Stick winged eyeliner stamp gives you the ~perfect~ cat-eye look in seconds. No need to carve out 15 minutes of your getting-ready routine to create identical, perfectly symmetrical winged liner on your own. This stamp is pretty much a one-and-done type of situation (and I'm here for it).

    reviewer holding the stamp with examples on their left hand
    reviewer with the perfect cat eye after using the stamp

    The Flick Stick comes from New Zealand-based brand and small biz Lovior Beauty. 

    Promising review: "Game-changer!! As a makeup beginner, this has completely saved me!!! The stamp works great, and I’ve even gotten more confident not using the stamp thanks to my practice WITH the stamp. After having it for 5–6 months, I think the stamp has become more dried out, but it’s 100% still worth it. Eyeliner is so difficult; I’m glad I got this." —C

    Get it from Amazon for $14.98 (available in three sizes).

    5. foot file removes dead skin, calluses, and buildup for baby-smooth skin. The feeling is also oddly satisfying! Sign. Me. Up.

    Promising review: "Omg GAME-CHANGER. I am astonished. I have actual control over my calluses. My feet are embarrassing unless I literally go every two weeks for pedicures. I slack off? It’s terrible. It was an ongoing joke between me and my ex husband. After using this ONE TIME I could cry with excitement. In a few strokes, it shaved off all the hard, thick, ridiculous callused mess that are my feet. I had to actually be careful to not be so aggressive like I am used to. I had literally resorted to taking a box cutter to shave off calluses. Hoping I didn’t slip. If you know what I’m talking about? Get it. Skip the files (electrics too) and the exfoliating BS. Skip the single blade shaver. Go. Get this." —A. Donato

    Get it from Amazon for $9.99.

    6. A reusable Revlon volcanic face roller absorbs shine in seconds *without* messing up your makeup — how awesome is that? Simply roll it over any oily or greasy areas of your face and watch it work its magic. 

    Reviewer using Revlon oil-absorbing volcanic face roller
    reviewer's face showing how one side has had the roller used on it and looks significantly more matte / not oily

    The face roller is reusable! Just twist the ring to pop out the stone, then wash it with a mild soap/cleanser and let it air dry after every use.

    Promising review: "This little miracle worker is a game-changer for oily skin like mine. I am amazed at how much oil it absorbs without smudging or removing any of my makeup. Every time I think this oil-eating monster has had its fill and surely I should get a new one, by the next morning the oil has disappeared and the roller looks brand new again!! MAGIC!!" —Jason Zapata

    Get it from Amazon for $9.09.

    7. Glossier's Boy Brow is the top-rated, cult-favorite, brow-changing product you've gotta try for yourself! Boy Brow gives you fuller and bolder brows without the crusty residue like with some other products.

    BuzzFeed editor in a before/after photos when using the brow products. After their brows are fuller and darker
    Anamaria Glavan / BuzzFeed

    Glossier is a woman-owned business that was founded in 2012. They took the world by storm by making the barely-there "no makeup, makeup look" trendy again with their beauty products meant to enhance, not cover up. 

    Promising review: "Game changer! I don't think I'll ever go back to my past eyebrow ways. This makes my eyebrows look so much better but in such a natural way. I don't wear much makeup, I only do my eyebrows and eyelashes, so this really fits my "natural" look. I have pretty thin eyebrows but this makes them look full and since using this product, I have received so many compliments on my brows, which has never happened before. I highly recommend this product" —Lea

    Check out BuzzFeed's full review of Glossier's Boy Brow for more deets!

    Get it from Glossier for $20 (available in seven shades).

    8. Rare Beauty Soft Pinch liquid blush has reviewers obsessed with the highly pigmented, super-lightweight formula. You've even got the choice between dewy and matte finishes!

    an open tube of the red liquid blush
    a model wearing the bright pink color on their cheeks

    This Latinx-owned business (from founder Selena Gomez, to be more specific!) was launched in 2020 with the goal of helping people celebrate their individuality and their own beauty, nixing the world's impossible beauty standards in the process. And BTW, all Rare Beauty products are vegan and cruelty-free!

    Promising reviews: "This is a game changer. Never been a blush girl but I fell IN LOVE!! I got the matte formula because my skin can get a little oily and it is absolutely lovely. Dries quickly but is still easy to spread. A little goes a long way!!!" —Allieschmidt

    "GAME CHANGER!! I've never been much of a blush person, but trying this blush changed the game. I absolutely love the glow and it is so pigmented! This color is the perfect cute sunburnt look for the summer, you need this." —brigza

    Get it from Sephora or from Kohl's for $23 (available in 12 shades).

    9. One Hit Wonder 10-in-1 Leave-in Spray controls frizz, detangle, condition, prevent breakage, strengthen — honestly, the list goes on and on. It kinda feels like this should cost a million bucks with all it can do, but it'll leave you *looking* like a million bucks instead. 

    A before and after of a model using the leave-in spray
    Mane Club

    Reviewers with wavy, curly, and straight hair, super fine hair, even chemically treated hair, say that this leave-in spray works wonders for their hair type!

    Mane Club is a New York-based small biz that's been creating affordable vegan, cruelty-free haircare products since 2019.

    BuzzFeed editor Elizabeth Lilly has tried this and loves it, too! Here's what she has to say:

    "I have a very thick head of naturally curly hair and have put it through just about everything. Lots of products have either straight-up failed, been meh enough for me to not recommend, or fantastic but so costly that I feel guilty recommending them. But THIS STUFF. This stuff has become my go-to for spraying on my wet hair and then blow drying. Normally, I'd apply a heat protector and an oil treatment or leave-in conditioner before blow drying. But this 10-in-1 treatment takes the cake! Most of the time, I don't even need to finish off my hair with hair oil. It's really that good! My hair comes out feeling softer, looking shinier and healthier, and stays looking good for days."

    Promising review: "This works!!!!! Just a little (sprayed it on my hands and worked it through sparingly) on my damp hair made it shiny, snarl-free, and manageable. My gray hair is long, fine, and prone to split ends and breakage, and this is a game-changer." —Andrea S.

    Get it from Amazon for $9.95.

    10. The Schick Silk Dermaplaning Tool literally makes your skin feel brand new. This set comes with a handy pack of three, making it easy to remove unwanted facial hair, dead skin cells, and shape those brows if you want to as well. Step away from the painful tweezers!

    Reviewer using the tool to dermaplane their face
    Model using tool to shave hair above the eyebrow

    It'll also make your skin feel softer because it exfoliates as it shaves!

    Promising review: "Game changer. Literally the best thing I've ever bought on Amazon! I've been doing dermaplaning for 10+ years and this is the first time in my life I actually didn't cut myself. The razors are incredibly sharp but smooth on the skin and to do my whole face took 10 times less time than before while using different brands. I just regret I didn't find these sooner and I was torturing and cutting myself in the past with cheaper brands. Do not hesitate, you will be amazed as much as I am." —Veronica

    Get a set of three from Amazon for $5.94+ (also available in a nine-pack). 

    11. Cult-favorite Nyx Fat Oil Lip Drop is a must simply because spending $40 on Dior's lip oil when reviewers say that this works just as great (if not better) would be preposterous. This lip oil hydrates and shines like you've spent the big bucks *and* works great as a lipstick topper, too!

    reviewer applying the lip oil
    Another reviewer with a lighter shade of glossy lip

    Promising review: "SO GOOD. The best lip oil I have ever owned [and] better than Dior. It is not sticky at all, long-lasting, sheer, and...it smells so good... This is a really good nice [alternative to] the Dior lip oil. It's perfect! A total game-changer. If you want a lip gloss that's not too sticky, then this is for you. 😁" —Lola

    Get it from Amazon for $8.50+ (available in eight shades). 

    12. Maple Holistic's biotin hair shampoo moisturizes your scalp and promotes hair growth! It includes ingredients like biotin, keratin, and zinc that are known to work wonders for hair.

    Reviewers with all types of hair (from fine 1a to long 3c and 4c hair) say this shampoo works wonders.

    Read more about how biotin shampoo could help with the fullness of hair at Cleveland Clinic.

    Promising review: "This shampoo was a game-changer. I’m a breast cancer survivor and this shampoo helped my hair grow back healthy and thick and so much faster than I expected! This is a miracle shampoo. Thank you!!" —rissa714

    Get it from Amazon for $10.76+ (available in three sizes).

    13. Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant provides awesome results in smoothing and clearing skin. It's got over 57,000 5-star ratings and (thankfully) comes in a 1-ounce mini version too!

    a reviewer holding the full size 4 ounce bottle
    a before and after of a reviewer's results on their cheek

    Promising review: "GAME-CHANGER! I thought I had tried EVERYTHING on the market for congested skin (I don’t get breakouts anymore, but very clogged pores along T-zone) and enlarged pores. I’ve only been using it for a week and just at night and the difference in blackheads along my nose and enlarged/congested pores in almost unbelievable! This just might be my very favorite Amazon purchase EVER!" —AJDEX

    Get it from Amazon for $13+ (available in two sizes).

    14. Elizabeth Mott's Thank Me Later eyeshadow primer helps your eyeshadow last ~hours~ longer and makes the color look even more bold and pigmented. This is seriously some next-level, game-changing stuff! 

    A customer review photo of their eye makeup done at 8:30 a.m.
    The same customer with a review photo showing their eye makeup at 6:30 p.m.

    Promising review: "This eye primer is amazing!!! I have super oily eyelids and was getting to the point that I would rarely bother with eyeshadow because even with expensive primers it would be smudged and creased within an hour. So glad I don't need to shell out for Urban Decay or Mac Paint Pot anymore; they don't hold a candle to this and it's so much cheaper. Game-changer." —Chloe

    Get it from Amazon for $13.99

    15. Bio-Oil has earned the "cult-favorite" title because so many reviewers swear by it. It has over 85,000 5-star reviewers full of people who use it to help fade scars, soothe dryness, and moisturize without clogging pores. And yes, you can use it literally anywhere on your body!

    A model applying the oil to a scar
    a reviewer with acne scars before using bio-oil
    the same reviewer showing results from the oil

    Promising reviews: "I pick my face when I'm stressed (I'm sure some can relate) and have scars on my forehead from doing so. I came across Bio-Oil and was blown away. Yes, I've seen a difference in scars, but I wasn't prepared for the other benefits! I've spent a LOT of money on skincare, Bio-Oil is a game-changer. My skin is soft, bright, and hydrated. I've even noticed my fine lines are receding. I'm an unpaid Bio-Oil ambassador because I tell EVERYONE about it!" —Jen

    "I recommend this product! I used to have really bad acne, but ever since I incorporated this into my skincare, I only get pimples once in a while, and they go away quick thanks to this oil. The first week using this I noticed my skin was getting softer and looking glowy; after one month, my skin just literally stopped producing acne. Even though I have acne scars, they are fading rather quickly." —Anya

    Get it from Amazon for $9.95+.

    16. Elizavecca Collagen Hair Protein treatment is something reviewers refer to as "magic in a bottle." Say goodbye to frizz and grease after just 10 minutes (yep, 10!) with this in your hair!

    Reviewers with thin or fine hair LOVE this hair treatment, and various hair types from 3b to 4c say that it helped their damaged hair. Even folks with dyed or bleached hair say it's safe to use. TL;DR: It works!

    Promising review: ""I have VERY thick hair and it easily gets dried out. I don't use a lot of product (if any) but I do need to condition my hair almost every time I wash it. I saw this product discussed on social media and I admit: I was very skeptical. I've heard about a lot of 'miracle products' that did nothing for me. I decided to give it a try, why not, it's cheap. And holy wow! Where has this been my entire life?? My hair was instantly softer and shinier. I only left it on for maybe 7 minutes tops the first time and I still noticed a total difference. I cannot recommend this product enough! It really is a game-changer." —Nurse SportsFan

    Get it from Amazon for $6.74+ (available in two sizes).

    17. Lancôme Teint Idole Care & Glow foundation provides buildable coverage and — wait for it — has 82% hyaluronic acid that'll hydrate *and* help repair your skin at the same damn time. We may have just found your new favorite foundation!

    buzzfeed editor holding bottle of foundation
    model holding up the bottle
    Jenae Sitzes / BuzzFeed, Sephora

    Here's what BuzzFeed editor Jenae Sitzes has to say about it: "This is the best foundation I have ever owned, folks. I literally get excited every time I get the chance to put it on. I saw it recommended in a TikTok (which I can't find now, sry!) and even though it costs more than I've ever spent on foundation, I was pulled in by the idea of a hyaluronic acid formula that's hydrating and glowy with decent coverage  — and it's proven to be just that. The skin tone match is PERFECTION (Sephora nailed it with the "Find Your Shade" tool, which you can click on underneath the shade options) and it blends like a dream, working as the perfect base for blush, highlighter, and more. It's lightweight and buildable, and my dry, sensitive skin has had no issues with it. As a bonus, it has SPF 27 for added protection! The bottle is also lasting me a loooong time, so it's been worth every single penny in my experience. When I want more coverage for a bolder makeup look, whether for events or going out, this is my go-to!"

    Promising review: "Game-changer. I have combination skin and this foundation balances my skin perfectly. It’s buildable without making the oily parts of my face greasy. It doesn’t catch on my dry patches either like other foundations do. I can wear it all day without my face feeling like a mask or that my makeup is sliding off." —HajaB

    Get it from Amazon or Sephora for $57 (available in 30 shades). 

    18. A Revlon one-step drying brush makes ALL the difference when you're blow-drying your hair, when you've just showered and have to rush to brunch, or are just having a bad hair day. It produces gorgeous blow-out results and works for all hair types.

    A reviewer showing their partially blown out curly/coily hair with text
    A reviewer with blown out loose curls

    The oval brush design smooths the hair and the round edges create volume — leaving you with a salon-worthy blowout at home. It also has two heat and speed settings and a cool option, and it's designed to work on all hair textures — reviewers with 2b–4c hair mentioned it working for them. 

    Promising review: "Game changer! I always dreaded the blow-drying process, holding a heavy dryer in one hand and a styling brush in the other and spending waaaaay too long on the process with shoulder-length hair. This has changed the game for me and I couldn't be happier — only one hand needed and the drying/styling is all done so quickly despite having a very thick head of hair. It's cut my time in half. Highly recommend this!" —maidindetroit

    Get it from Amazon for $32.41+ (available in two styles eight colors).

    BTW, Revlon's got a One-Step Styler specifically for curly hair, too for only $34.85! It has over 31,000 5-star reviews and has earned just as much love as the OG styler.

    19. Blume's Meltdown acne oil has a top-rated, acne-attacking formula that truly lives up to the hype. This small biz has received hundreds (and hundreds) of 5-star reviews for it's gentle approach on skin but effectiveness on blemishes. You can use it as a spot treatment or mix it with your moisturizer for full-face coverage!

    the blue bottle of acne oil
    a split image of a reviewer before and after using the acne oil
    Blume, Blume

    Blume is a POC-owned small biz cofounded by sisters Taran and Bunny, who wanted to create a line of transparent, eco-conscious self-care products that destigmatize and de-mystify the shame-centered talk around periods and puberty.

    Promising review: "I love Blume so much that I’m actually stressed about it ever being discontinued or sold out. It has been a game-changer for my skin. I’ve had pretty bad hormonal acne for the past two years and it was seriously deflating. While many products made a slight difference, none of them changed my skin. I tried Blume on a lark and was amazed when I noticed a difference next day. Now my skin is mostly clear with occasional hormonal breakouts, but even those are easier to cover and go away faster. I attribute my clear skin entirely to Blume." —Karmen

    Get it from Amazon for $27.95 or straight from Blume for $28+ (available in two sizes).

    20. Urban Decay All Nighter setting spray  is a long-lasting, oil-free spray that's perfect for anyone who wears makeup and doesn't want to worry about smudging and reapplying. And just FYI, The formula happens to be the #1 setting spray in the US!

    before/after of an editor's makeup look for a taylor swift concert, showing how the setting spray kept her makeup perfect 12 hours later
    Jenae Sitzes / BuzzFeed

    BuzzFeed Editor Jenae Sitzes loves this setting spray: "I first put this setting spray to the test for a wedding that involved taking multiple trains in and out of Manhattan on a hot day and being in crowded rooms where airflow was ~limited~. As such, I was sweating up a storm, but my makeup looked *flawless* by the time I got home that night — all thanks to this Urban Decay setting spray, which I knew after one use I'd be repurchasing. I'm new to setting sprays, so it felt weird at first to spray something *on top* of my carefully crafted makeup look, but it dried in no time without messing anything up. It also didn't feel heavy or sticky on my face — it didn't feel like anything at all, actually — and my makeup looked better than it ever has after hours of wear. (For reference, I have dry, sensitive skin and it caused me no issues.) 

    Soon after that event, I put it to an even bigger task: surviving sweat, tears, and 12 hours of wear for the Taylor Swift Eras Tour. My makeup look (pictured above) was done by 2 p.m., and thanks to my now highly trusted Urban Decay spray, it stayed completely intact (minus the lipstick I purposefully wiped off while scarfing down post-concert pizza) until the time I got home just after 2 a.m. Here's what it endured during that timespan: multi-leg public transportation to and from the venue, waiting in lines under the blaring sun to get in, multiple meals and drinks, jumping, screaming, and literally full-on crying multiple times during the show. My liquid eyeliner, eyeshadow, non-waterproof mascara, foundation, blush, and even glitter were unfazed, and I owe it all to this setting spray." 

    Promising review: "I used this as my setting spray for my wedding makeup and it was such a game-changer!! My makeup lasted throughout the entire warm summer ceremony day, through jumping in a lake, and through the dance party. Cannot recommend this enough!! Worth every penny and more honestly." —Eliza Morgan

    Get it from Amazon for $17+ (available in three sizes).

    21. LilyAna Naturals' eye cream can help you hide how tired you really are after a long week. The rose hip and hibiscus-infused eye cream helps reduce dark circles and puffiness, leaving your eyes to look bright and wide (or alert and awake).

    a reviewer holding up a 1.7 ounce bottle
    reviewer's before and after photo showing their eye bags disappearing over time

    Promising review: ""The product is a game changer for me. I would have dry creases under my eyes no matter how much primer or expensive foundation I used. I use this in the a.m. and p.m. and it has made a 100% difference. I was at the doctor’s waiting room and was chatting with a woman and I mentioned I was going to be 53 in two weeks. She was shocked and said she thought I was 35, saying I had barely had any wrinkles. It made my day!" —Angela Kilburn

    Get it from Amazon for $15.99+ (available in three sizes).

    22. A Cantu curling cream is specifically made to hydrate, strengthen, and revive those gorgeous curls of yours. Thanks to ingredients like coconut oil, shea butter, almond oil, avocado oil, olive oil, and mango seed butter — your hair will look *and* feel brand new for a cheap, cheap price.

    Reviewer's hair after using curling cream from Cantu
    a reviewer with moisturized curls

    Promising reviews: "Works great on curly 3a hair. This hair cream is a game-changer! I went from never wearing my hair curly to wearing it down for a whole week. Smells good and is very moisturizing as well. I put it in while damp, and it dries almost the exact same as it looked wet. It leaves curls shiny and frizz-free. I would recommend this product to anyone who has fought with their curls." —Amanda

    "Game-changer. This has become the holy grail for my long, curly, but frizzy hair. Finally something that keeps my hair in check without making it crunchy! It smells amazing, and you get sooooo much, the price point is perfect!!" —Melanie Lee

    Get it from Amazon for $6.48.

    23. And a detangling brush for 3A–4C hair provides results worth $100+...but luckily, this gem is much, much less. This brush has eight flexible comb arms with tons of bristles that'll detangle wet and dry hair painlessly.

    Promising reviews: "This brush is amazing! A game-changer for curly hair. It helps detangle my curls so easily, with minimal friction, way better than a comb. I don't think I'll ever use a comb or any other brush again!" —Tuere K.

    "This was a great purchase for my curls. I have thick, 3b-type curls so it can be a hassle to detangle; however, this brush has been a game-changer. I strictly use this brush in the shower on my wash days which saves so much time for me leaving my hair soft and tangle-free when I get out so I can style it however without any worries. Not to mention the brush is easy to clean, gentle on the scalp when combing through big knots, easy to grip, and so much more. I highly recommend this product, you won’t be disappointed." —Shay

    Get it from Amazon for $6.99+ (available in five colors).

    24. The rechargeable Finishing Touch electric razor gives you *thee* smoothest shave you've probably ever had! Unlike normal razors, there are no nicks or irritation in the process, and it even features a built-in light so you can get every single hair! 

    It features 18-karat gold-plated heads to contour every curve on your leg. Reviewers with disabilities or injuries also say it makes it way easier to get the job done!

    BTW, this is solely for use on legs; do NOT use under your arms! 

    Promising review: "I'm nearly eight months pregnant, and it's gotten harder for me to shave my legs and not miss any spots in the shower, but this has completely been a game-changer for me! So easy to use and gentle on skin, it's a quick and easy solution for painless hair removal with no risk of nicks or cuts. In addition to using it for touch-ups or missed spots, I've used it to fully shave my legs from hips to ankles when I decided at the last minute to wear shorts, and it worked great! I just had to empty the container after each leg. Highly recommend." —Elsa

    Get it from Amazon for $49.97.

    Psst — BuzzFeed Shopping editor Samantha Wieder is also a huge fan of the Finishing Touch eyebrow hair remover, and they make a tool for general facial hair removal too!

    25. E.l.f.'s Poreless Putty Primer is the TikTok viral bestseller that blurs pores and fine lines like no other. Seriously, it's got over 30,000 positive reviews with people gushing about smooth and weightless it is! It works as a silky, mattifying base to ensure your makeup stays on all day and night with a prolonged filter effect. 

    reviewer with their makeup done
    reviewer holding the tin of beige colored primer

    It's sold out frequently thanks to TikTok, so if you want this, it's probably best to grab it while it's in stock! 

    Promising reviews: "This stuff is amazing. Will even out fine lines and help with super porous areas; my T-zone is the worst for pores and this definitely gave me a boost in confidence. I would highly recommend. Especially to those not to familiar with makeup, this is a game-changer. Honestly it works better than my $30 primer from Urban Decay, and lasts all day. I am oily so I usually blot some powder on later in the day, but if you have dry skin this could be the ultimate game changer!" —Olivia

    "Highly recommend. Learned about it as several influencers used it on TikTok. Tried it and it’s my favorite. Better than all the expensive brands I had tried before. Smooth application and does an excellent job! Excellent." —Binnyx1

    Get it from Amazon for $9.99 (available in three colors). 

    26. Tower 28 ShineOn Jelly Lip Gloss takes the OG gloss you love to the next level. This clean, vegan formula provides high shine, hydration, and a tinted finish that'll make your lips ✨pop✨.

    a model poses with this gloss tube while wearing the pink/brown-ish color
    Sephora

    PS: it's non-sticky, too! 

    Tower 28 is an Asian woman-owned beauty brand founded by Amy Liu.

    Promising review: "I am usually not a lip gloss girl. Those were always beautiful-looking, yet kind of thick and sticky, and as someone with sensory problems, I would find myself wiping it off within 10 minutes. HOWEVER, this lip gloss was SUCH a game-changer!! It feels not like a thick sticky gloss, but actually like a hydrated oil/balm treatment. Doesn't leave my lips sticky and dry; it leaves them feeling hydrated, pretty, and glossy. I would 1000000% recommend this!" —samantha444

    Get it from Sephora for $16 (available in 16 shades). 

    27. Mighty Patch hydrocolloid stickers rids pimples quick, easy, and in a hurry. Bonus points! They also prevent picking and acne scarring. Simply apply the patch right on top of your pimple in the evening and the rest is history.

    reviewer holding the slim
    Reviewer's before and after showing puss drawn out from the pimple spot where a patch was placed

    I've tried various (countless 😅) pimple patches in the past and Mighty Patch definitely takes the cake. I stick it on and honestly forget that it's even there. The adhesive is strong, so it stays on during my tossing and turning at night, but I often wear it during the day, too! I work from home, and it's not noticeable during my video calls, which I truly, truly appreciate. For more deets, check out my full Mighty Patch review!

    Hero Cosmetics is an Asian woman-founded brand and home of The Mighty Patch. Ju Rhyu launched the brand in 2017, which has evolved with products such as cleansers, toners, nose strip Mighty Patches, and more!

    Promising review: "Using this product has been a game-changer. It’s as if the adhesion of it literally pulls all of the bad stuff from the spot and you’ll know when it’s time to remove when it turns up white on your sticker — so easy to remove and my spot has went drastically down. I’m on my fourth box, or maybe fifth? They’re my go-to at the slightest spot I get to try to nip it in the bud. Might I add that my hormonal cystic acne spots have been majorly suppressed by these as soon as I feel one coming on, I take a hot washcloth to the area and put a sticker on overnight for a couple of nights and the deep underneath feeling of that spot is gone. I love these so much, and you will too." —Deborah Hart

    Get a pack of 36 stickers from Amazon for $10.77.

    28. Supergoop! Unseen Sunscreen has the name "Unseen" for a reason, because reviewers say that it leaves zero white cast behind and isn't sticky AT ALL. It's also totally water resistant, so you can enjoy a day in the sun and the water in peace.

    bottle of the sunscreen
    BuzzFeed Editor holding up the tube of sunscreen
    Sephora, Natalie Brown / BuzzFeed

    Promising reviews: "A total game changer! This has completely helped clear up my skin. I feel like other SPFs would've clog my pores and has a cast. This product is amazing! It has reduced my clogged pores, applies well with makeup, and leaves me glowy." —casandra21

    "Game changer!! SO happy I took the plunge and purchased this! Lightweight and matte — the perfect sunscreen and primer solution for my oily combo skin. Does not pill when it comes into contact with my moisturizer, does not melt off my skin in the heat, and keeps everything together when I wear makeup. Definitely protects my skin because my scars have not darkened!" —jessyj07

    Get it from Amazon for $18+ (available in two sizes) or Sephora for $22+ (available in two sizes). 

    29. set of makeup blending sponges makes it ridiculously easy and efficient to blend makeup and get full coverage. Reviewers say these are the ~perfect~ alternative to the OG Beautyblender, and that they works great for foundation, BB cream, powder, *and* concealer — wet or dry!

    Reviewer with foundation blended on their face from the sponge
    Five tear-drop shaped makeup sponges in different sizes and colors

    Promising review: "I am VERY picky when it comes to my makeup sponges. For years I would only use a Beautyblender because, to be honest, nothing else compared or gave the same foundation finish. These are truly game changers! They are not 100% identical to the name brand blender in texture, HOWEVER, they DO give the same flawless foundation finish. I would even go as far as to say they soak up less foundation which means you aren't wasting as much product. And can we talk about this price point?!?! Save your hard earned money and PURCHASE THESE! You won't be disappointed." —Lindseyy

    Get a set of five from Amazon for $5.94+ (available in eight color combos).

    30. Peripera Ink Velvet Lip Tint gives you long-lasting color that can (basically) stand the test of time. The reviews are filled with people who say its stays gorgeous from morning to evening. And the best part? Even when it fades, it leaves a pretty, natural-looking stain!

    a reviewer wearing a light pink shade and holding the bottle
    a different reviewer wearing a bright red shade

    A few reviewers compare the rosy nude shade to Charlotte Tilbury's popular Pillow Talk lipstick; other similar products mentioned include YSL Velvet Cream and Tartist Creamy Matte Lip Paint. 

    Promising reviews: "Peripera is amazing. I’m not even a huge makeup enthusiast but this one is a game-changer. Easy to apply. Fantastic pigment. A silky smooth feel. If you want it to stay glossy just add a clear gloss after. I’ve loved every color including this one. BUY IT!" —Jess

    "This is velvet, full coverage without feeling like glue on your lips. It does transfer. The color is very pigmented so what you see is what you get. Honestly one of the best lip color products I've ever used, I put this above Charlotte Tilbury." —Lexi Lee

    Get it from Amazon for $9.90 (available in over 30 shades).

    31. SolarOil Nail & Cuticle Care keeps your nails healthy and clean every day of the year. It's infused with jojoba oil and vitamin E, both of which are extremely beneficial for your nails! 💅

    Promising review:  "I started using this product 10 days ago and it is a miracle liquid. I pick my nails, especially my thumb cuticle, to the point where I am so embarrassed by the way they look. I would cover with nail polish but then begin picking again, making it that much worse. My thumb was demolished. I made a point to stop picking — and then I found this cuticle oil. I apply it multiple times throughout the day and my nails are strong and look amazing. My thumb still has work to do but I can stand to look at it and the nail is strong, growing and looking the most normal it’s looked in years. All my other nails look super healthy and are so strong! I work in sales and to not be ashamed of my nails in front of clients is a game-changer. This liquid is light, smells like a hint of almond (delicious) and absorbs quickly. Most importantly, this stuff works!!!" —Amazon Customer

    Get it from Amazon for $7.92+ (available in two sizes).

    32. A set of B&Q reusable lash clusters are ultra-soft and beginner-friendly, according to reviewers! It'll give you the look of those wispy lash extensions, without the commitment, the damage, or the price. 

    reviewer wearing multiple sized lashes
    another reviewer wearing the clusters

    Be sure to grab some eyelash adhesive and a lash applicator!

    Promising reviews: "[It's my] first time using B&Q lashes, and they are amazing! They lasted me seven days before changing them out! They are so easy to apply. I’ve used other brands before, but I think this is better. For years I went to get them done, but I won’t ever go back! These are a GAME-CHANGER. You won’t regret it." —Reina

    "These clusters are AMAZING!! I've been posting a bunch about them and recommending to all my friends. They save me so much time when getting ready, and they were super easy to apply! This was my very first time doing clusters, and I’m the most beginner you can be, but it was so easy!! Directions were straightforward and easy to follow. Definitely recommend 100% and will definitely buy again in the future." —shirleyh

    Get them from Amazon for $6.39+ (available in tons of lengths and styles).

    33. Verb Ghost Oil hydrates, repairs, and deeply nourishes hair. Reviewers with frizzy, dry hair say it's the solution, the holy grail, and the game-changing hair product they've been looking for. Sounds like a must-try to me!

    Reviewer holding bottle of oil in hand
    reviewer's long blond curly hair looking soft and smooth

    Promising reviews: "I have long, 4a textured hair that I blow out straight in the winter. I use this oil as a finisher after blowing and/or flat ironing, AND I use this on the ends of my hair every single day. This has been a game-changer for me. No split ends means I've had tremendous hair retention this year and this oil probably deserves 75% of the credit. Nice smell. Good moisture. Great protection. Also, it doesn't lay on top of hair, it melts into hair, which is why most could use it daily. Will be buying this product forever!" —Lisa Lang Blakeney

    "This stuff is amazing. I have fine hair, but a lot of it. This doesn't weigh it down at all. One pump is all it takes for my shoulder-length hair. It's a miracle and a total game-changer for me. Worth EVERY PENNY." —K. Garvey

    Get it from Amazon for $20.

    34. Aztec Secret Indian Healing Clay is destined to become your holy grail hair mask, face mask, and all around beauty go-to (I mean, it's got over 47,000 5-⭐️ ratings for a reason). All you need to do is mix this 100% natural calcium bentonite clay with apple cider vinegar for a deep clean of your hair and skin. 

    reviewer with soft, healthy looking curls after using the clay
    before/after of a reviewer's forehead after 1 application, looking smoother and clearer with reduced pore visibility

    It's great for people with oily skin and hyperpigmentation when used as a face mask. Combine the powder with apple cider vinegar for the best results!

    Promising reviews: "I don't normally leave reviews but this product is a game-changer! I have only used it one time and noticed results right away! This mask gets deep under your pores and removes all the dirt and bacteria. Combine with apple cider vinegar for the best results!" —Joidon Jennings

    "Curly hair game-changer! I have extremely spirally curly hair. I am used to having lots of it fall out while I'm washing my hair. I've used this the last two weeks before washing my hair and only lost a couple of strands — total game-changer! Also is a great deep cleaner for my pores, especially on my nose." —marathongirl1968

    Get it from Amazon for $22.95.

    35. The NanoSteamer 3-in-1 Facial Steamer can really help unclog pores — aka unclog all of the stress you had to deal with over the week. If you're in need of an at-home spa day say "aye!"

    A reviewer shares the facial steamer at work
    A reviewer uses the facial steamer with a towel over their head

    The NanoSteamer comes with a five-piece blemish and blackhead extractor kit in addition to the facial steamer to help you really get all the dirt that's stuck in your pores. Oh and the facial steamer doubles as a humidifier and a towel warmer, too!

    Promising review: "I’m turning 30 in a couple of weeks and wanted to upgrade my skincare routine and this is a game changer.  I said goodbye to my pot and crouching over it with a towel over my head, which made me not want to do it very often cause it was so much work. This is so much easier and now I can steam more often and not once every eight months or so. Lol. After steaming then toner and face oil, my skin looked so glossy! I love this little apparatus!" —Dee Benus

    Get it from Amazon for $33.95 (available in two colors).

    36. BestLand's Hair Finishing Stick tames flyaways that seem to always have a mind of their own no matter how much you brush your hair down. This stick instantly slicks back and moisturizes your hair without weighing it down. It's small enough to plop in your purse, too! 

    Reviewer photo of back hair before using finishing stick
    Reviewer photo of hair after using finishing stick

    Promising review: "GAME CHANGER. I'm in my 50s and have long, permed and colored hair. I work in healthcare and wear my hair up 85% of the time. I have these unruly short hairs across my hairline. I've tried everything — literally. From less blow dryer to conditioner, edge wax, gel, and hairspray. Hairspray and wax work, but it leaves buildup and it flakes. This product is truly amazing. Holds short hairs in place and makes my hair feel smooth and silky. I really didn't have much hope but thought it was worth a try, wasn't expensive and could be returned. I was truly amazed with the first sweep of the brush and the next morning hair was still in place and still felt silky smooth. I wish I would have known this existed years ago, I already bought another tube and have it on Subscribe & Save so I never run out." —C. Pierce

    Get it from Amazon for $6.99.

    Or edge control gel has you covered if you're looking to lay those baby hairs down with a stronger (and flake-free) hold. 

    a reviewer with a slicked back bun
    a close up of a reviewer's slicked down edges

    BTW,  we want to be clear that you don't need to lay your edges if you don't want to. You'll look gorge either way, so zero pressure over here! Be sure to check out, "Just A Friendly PSA That You Don't HAVE To Lay Your Edges Down If You Don't Wanna."

    Promising reviews: "Game changer. Before this product, I believed my edges were un-layable. I would slick them down and within an hour of leaving my house, they were frizzy again. I HIGHLY recommend this." —Amazon Customer

    "[This is a] game-changing hair [gel]. I love the product. It definitely helps to [lay] your edges without leaving a lot of film or paste-like substance in your hair." —Lori C

    Get it from Amazon for $7.92+ (available in four sizes).

    37. A potent vitamin C serum is an easy way to give your skin everything it needs to be brighter and softer. This serum leaves skin moisturized and can help drastically fade hyperpigmentation and dark spots.

    Reviewers say it's *especially* effective for sensitive, acne-prone skin and oily/combination skin types (though reviewers with dry skin report great results too).

    Eva Naturals is a family-owned small business and beauty brand based in Cajun country, South Louisiana.

    Promising review: "This is a game-changer. I'm an esthetician so I have access to a lot of products, some of them are very expensive. This is an extraordinary product, having five of the most coveted ingredients for most skin types. I haven't even used the whole bottle yet and I can a difference in my skin. It's smooth, has already lightened the three hyperpigmented areas, and has kept my skin moist even in the cold climate of Colorado. The price is very affordable for what's in it. I cleanse with a gentle cleanser, mist my face with pure rose water, apply a small amount, and put my moisturizer over it. It really changes the skin for the best." —Helen Griffis

    Get it from Amazon for $12.99 (available in two sizes).

    38. A Mielle rosemary mint scalp oil has become a constant sell-out after going viral on TikTok! It's a biotin-infused hair-strengthening oil that helps smooth split ends, moisturize dry scalps, and deeply nourish 3A–4C hair. In other words...you need to try it asap!

    another reviewer showing their shoulder-length hair in june, then again in september, and then again in january
    reviewer with thin eyebrows that look thicker and darker after using the scalp oil for a few weeks

    Read more about how biotin could help with the fullness of hair at Cleveland Clinic

    Promising reviews: "This hair growth oil is a game-changer! I've been using it for a while, and I'm amazed at the incredible results. My baby hairs have noticeably increased, and my overall hair texture feels healthier. The ingredients of the formula are fantastic, and it's so easy to incorporate into a daily routine. If you're looking for effective hair growth, I highly recommend this oil, it's worth every penny!" —Nutri Andy

    "I have just started to use this product and have seen a visible difference in my hair. It immediately became softer and shined almost right after one or two uses. I am really thrilled with the results... The dropper is a great bonus to easily apply it on the scalp. I just massage it into my scalp, and it absorbs nicely. The combination of rosemary and mint not only smells incredible but also provides a refreshing and invigorating experience when applied... It is a haircare game-changer." —Elle

    Get it from Amazon for $8.94.

    Reviews for this post have been edited for length and clarity.