Skip To Content

    25 Of The Best Places To Buy Cheap Beauty Products Online You'll Order From All The Time

    So you won't wake up filled with regret from your next late-night makeup spree.

    We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI β€” prices are accurate and items in stock as of time of publication.

    1. E.l.f. is a drugstore staple, and I'll be darned if they don't deliver every time. They have everything from foundation to brushes to primer, and even skincare.

    E.l.f

    Pricing: Most products are under $15, with makeup brushes starting at $2.

    Shipping: Standard shipping is $5.95, with free shipping for orders over $25.

    What makes them unique: E.l.f.'s range of products at super cheap prices are truly unbeatable, and many of them are also dupes for much more expensive products at a similar quality (including the Camo concealer above)!

    Get the Poreless Putty Primer for $9 and the 16HR Camo Concealer for $6.

    2. ColourPop is a bold makeup lover's dream, offering every kind of makeup product imaginable in bombastic colors and adorable packaging, all at super cheap prices.

    ColourPop

    Pricing: Most products are under $15, with Super Shock Shadows starting at $6.

    Shipping: Standard shipping is $5.99, with free shipping for orders over $30.

    What makes them unique: The color payoff and bold selection at cheap prices make ColourPop a standout. Also, they consistently have collabs with brands like Powerpuff Girls and Sailor Moon that result in quite possibly the cutest makeup collections I've ever seen.

    Get the Moon Prism Power Glitter Gel for $10 and the Cherry Pie Creme Gel Liner for $7.

    3. Physicians Formula is probably best known as that brand you always walk past at CVS, but they consistently make clean and safe makeup that's super affordable.

    Physicians Formula

    Pricing: Most products are under $15, including palettes. Bigger palettes are in the $15–20 range.

    Shipping: Standard shipping is $4.95, with free shipping for orders over $25.

    What makes them unique: The brand was founded in 1937 by an allergist, and they are still dedicated to making clean makeup that's free of allergens and irritants.

    Get the Eye Booster liquid eyeliner for $11.49 and the Murumuru Butter Glow Face Palette for $9.99.

    4. BH Cosmetics makes simple, bold makeup ideal for experimenting that's so cheap it would be a crime not to throw it in your cart.

    BH Cosmetics / Via Twitter: @bhcosmetics, BH Cosmetics

    Pricing: Most products are under $15, with lashes starting at $2.25 and huge palettes for under $20.

    Shipping: Standard shipping is $4.95, with free shipping for orders over $40.

    What they carry: In addition to all the basics, they also have lashes, skincare, makeup tools, brushes, and adorably-shaped pimple patches, all for super cheap.

    Get the Cashmere Cream lipsticks for $1.80+, hydrocolloid pimple patches for $9, and the D-305 lashes for $2.70.

    5. Beauty Bay carries a TON of makeup, from budget brands like Wet n Wild to luxury ones like Anna Sui, as well as their own makeup and skincare at a sexily low price.

    Beauty Bay

    Pricing: Prices vary widely, but their affordable selection is most prominent, with eyeshadow pans starting at $1.75+.

    Shipping: Standard shipping is $2, with free shipping for orders over $50.

    What makes them unique: If you've seen a beauty product on the Internet, chances are they have it here, whether it's a viral face mask or a skincare fridge. Their list of brands is extensive!

    Get the Super Plump Lip Gloss for $8.50, and the Glisten Cosmetics Split Liner for $7.50.

    6. Ulta has everything you need in a digital beauty store, in addition to the tons of stores they have nationwide. Don't miss out on their rewards program, exclusive beauty drops, and big sales!

    Ulta / Via instagram.com, Ulta / Via instagram.com

    Pricing: Eye pencils start at $1.49+, and Ulta runs the gamut from super-budget to luxury. Shop their extensive "Under $25" section here.

    Shipping: Standard shipping is $5.95, with free shipping for orders over $35.

    What makes them unique: They have exclusive stuff you can't buy anywhere else, like the Kylie Cosmetics lipsticks above or Ariana Grande's God Is A Woman perfume.

    Get the Kylie Cosmetics Liquid Lipstick for $17 and the fresh Sugar Hydrating Balm for $18.

    7. C'est Moi is a clean, cruelty-free makeup brand that creates formulas for sensitive skin. Their simple but chic products range from mascara to tinted moisturizers to vibrant eye pencils.

    C'est Moi / Via instagram.com, C'est Moi

    Pricing: Their Visionary Makeup Crayons start at $8, with sets of four products going up to $30.

    Shipping: Standard shipping is $4.95, with free shipping for orders over $40.

    What they carry: In addition to the beauty basics like mascara, tinted moisturizer. and colorful eyeshadow, they also have a ton of high-quality skincare that's nontoxic and EWG verified.

    Get the Reflect Lip Gloss for $10 and the Think Twice Eyeliner Pencil for $12.

    8. Flower Beauty's blossom-themed makeup is natural-looking but bright at the same time, and most importantly, nearly everything is under $15 (even the face makeup)!

    Flower Beauty

    Pricing: Everything is under $15, with the Petal Pout Lip Liners starting at $7+

    Shipping: Standard shipping is $6.95, with free shipping for orders over $30.

    What they carry: Eyeliner, eyeshadow, bronzer, highlighter, foundation, concealer, blush, body makeup, vegan products, and CBD makeup

    Get the Get Real Serum Foundation for $15, and the Blush Bomb Color Drops for $10.

    9. Honest Beauty makes sustainable, well-designed beauty products that often incorporate skincare and botanical elements.

    Honest Beauty

    Pricing: Most products fall between $15-30.

    Shipping: Free until the end of the month! Currently, you can also get a free mascara with a purchase of over $50.

    What makes them unique: A lot of their makeup contains naturally nourishing ingredients. For example, the eyebrow gel is made with castor oil, red clover, and mung bean extract to strength the hairs.

    Get the Vegan Eyebrow Gel for $14.99 and the Cream Cheek + Lip Color for $15.99.

    10. HipDot's novelty palettes and multi-use, affordable products will make you (and your wallet) smile.

    HipDot

    Pricing: The single shade eye shadow starts at $4.50.

    Shipping: Standard shipping is $4.99, with free shipping for orders over $50.

    What makes them unique: HipDot mainly has collaborations with brands like Reese's, Hello Kitty, Clueless, and Tapatio (yes, the hot sauce), resulting in a lot of cute novelty sets.

    Get the Hello Kitty Dual-Ended Lip Gloss for $14 and the Tapatio Drip Sponge for $10.

    11. Walmart, since you're already there to buy some patio chairs and groceries, so why not some quality beauty supplies for super cheap?

    Walmart

    Pricing: Walmart carries most drugstore brands for even cheaper than retail. Makeup brushes start at $1.29+.

    Shipping: $5.99 for standard shipping, and free two-day shipping on orders over $35.

    What makes them unique: In addition to exclusive launches, Walmart has a Beauty Box service that delivers a box of products to your door four times a year for $6.98.

    Get the Neutrogena Lightweight Shampoo for Sensitive Scalp with Micellar Water for $8.74 and the found Baked Bronzing Powder With Rosehip Oil for $6.88.

    12. The Crayon Case's school supply-themed makeup products seem expensive (because of how pleasing they look), but assembling your backpack of makeup is budget-friendly.

    The Crayon Case

    Pricing: The colored pencil eye pencils start at $4.

    Shipping: Standard shipping is $6.95.

    What makes them unique: The Crayon Case is a Black woman-founded company started by viral star Reynell Steward, also known as Supa Cent on Instagram.

    Get the Big Box 64-Shade Palette for $55.99 and the Glue Stick Eye Primer for $8.

    13. Nyx is beloved by the people (but especially broke middle school me) for creating long-lasting, functional makeup that always delivers when you need it to.

    Nyx Cosmetics

    Pricing: Lipsticks start at $4, and almost all products are under $15.

    Shipping: Standard shipping is $5, with free shipping for orders over $25.

    What makes them unique: If you're looking for cheap dupes, they've got you. Also, they've created some of the most viral TikTok makeup we've seen this year.

    Get the Jumbo Eye Pencils for $4.50 and the Shine Loud High Shine Lip Color for $11.50.

    14. Luna Magic's sister founders were inspired by their Afro-Latina heritage in creating this vibrant and affordable makeup line.

    Luna Magic

    Pricing: Eye products start at $7 and most products, excluding palettes, are priced at under $15.

    Shipping: Standard shipping is $4.99.

    What they carry: Eye/lip/face makeup, plus lashes, makeup tools and brushes, nail polish, fragrances, and candles

    Get the Goddess Eyeshadow Palette for $16 and the Compact Highlighter for $8.

    15. Essence might make you do a double-take with their super cheap prices, but they've got a ton of fan-favorite products to prove their quality.

    Essence / Via instagram.com, Essence / Via instagram.com

    Pricing: Everything is under $10, with lip products starting at $1.99.

    Shipping: Standard shipping is $6.95, with free shipping for orders over $20.

    What makes them unique: Essence has one of the cheapest prices on this list, and easy free shipping, which makes them ideal for stocking up. Plus, their Lash Princess mascara is a BuzzFeed fave; check out Kayla Boyd's review here.

    Get The Blush for $2.99 and the Lash Princess mascara for $4.99.

    16. L.A. Girl fans definitely already know, but they continue to pump out super-cheap makeup products that rival high-end brands.

    L.A. Girl Cosmetics / Via instagram.com, L.A. Girl Cosmetics / Via instagram.com

    Pricing: Products are priced between $10–15, with lip liners starting at $3.

    Shipping: Standard shipping is $8, with free shipping for orders over $35.

    What makes them unique: L.A. Girl's concealers have taken on a life of their own within the beauty community, especially for those with darker skin tones, for being super cheap and of amazing quality.

    Get the Tinted Foundation for $10 and the ColorPop nail polish for $4.

    17. Wet n Wild is probably responsible for your first goth eyeliner or blinding highlighter, but they're actually always coming out with new (cheap) products you'll want to buy immediately.

    wet n wild / Via instagram.com, wet n wild / Via instagram.com

    Pricing: Everything is under $10, with single eyeshadows starting at $1.19.

    Shipping: Standard shipping is $4.95, with free shipping for orders over $35.

    What makes them unique: Wet n Wild is tied for the lowest prices on the list. They're also a consistent staple at any drugstore, more so than most.

    Get the Cloud Pout Marshmallow Lip Mousse for $4.99 and the MegaGlo Blushlighter for $6.49.

    18. Black Opal makes highly pigmented and richly formulated makeup for women of color, and is also Black-owned.

    Black Opal Beauty / Via instagram.com, Black Opal Cosmetics / Via instagram.com

    Pricing: According to the "Our Commitment" section of their website, all their products are guaranteed to be under $20. However, most products are way cheaper than that!

    Shipping: Standard shipping is $6.95, with free shipping for orders over $35.

    What makes them unique: There are a lot of drugstore makeup brands that cater to dark-skinned people, but Black Opal is one of the few that's truly Black-owned.

    Get the 6-Well Eyeshadow Palette for $9.95 and the Oil Absorbing Pressed Powder for $10.95.

    19. Sephora's website, aka the big daddy of all makeup stores, has so many exclusive beauty lines, skincare kits, makeup tools, and deals, that you might have to force yourself away from the screen for your wallet's sake. I know I do.

    Sephora

    Pricing: Sephora Collection products start at $2+. Shop their Affordable Makeup section, with products and sets under $10, $15, $25, and $35 here.

    Shipping: Standard shipping is $6.50, with free shipping for orders over $50.

    What makes them unique: Their Sephora brand makeup is supremely affordable and high-quality, in addition to their veritable treasure trove of other brands.

    Get the Sephora Collection Astrology Lip Stories Lipstick for $9 and the Laneige
    To All The Boys I've Loved Before I Choose You Set
    for $29.

    20. YesStyle is an absolute go-to if you're a fan of K-beauty and Asian beauty products that are so dang hard to find at other beauty retailers.

    YesStyle

    Pricing: Nail art starts at $1.93+, and nearly all makeup products are under $15.

    Shipping: $5 for standard shipping, and free express shipping on orders over $59.

    What makes them unique: The prices are crazy low for international shipping, and they have thousands of products if you're shopping for makeup for Asian features (which can be hard in the States).

    Get the 3CE Velvet Lip Tint for $12.08 and the Rhodanthe Eyelash Curler for $3.42.

    21. Burt's Bees are the self-proclaimed "hands-on, tree-hugging, greased elbow do-gooders" of drugstore makeup, and their prices are shockingly low for a company with such high environmental standards.

    Burt's Bees, Burt's Bees / Tony Pearce

    Pricing: All products are under $20 (including foundation), with makeup wipes starting at $2.99.

    Shipping: $5 for standard shipping, and free shipping on orders over $49.

    What makes them unique: On average, Burt's Bees products are 99% natural, with many being 100% natural, and all their operations are landfill-free and carbon-neutral.

    Get the Burt's Bees Lip Shimmer for $4.99 and the All Aglow Lip & Cheek Stick
    for
    $12.99.

    22. CVS is exactly what you think of when you think of drugstore makeup; it's always there for you on what feels like every street corner, whether it's medication you need, or, in this case, last-minute products for any beauty emergency.

    CVS

    Pricing: Lipsticks start at $1.09+, with skincare and larger palettes rarely exceeding $25.

    Shipping: $5.49 for standard shipping, and free shipping on orders over $35.

    What makes them unique: You can buy all kinds of nail, beauty, and hair tools, as well as skincare. Also, you can buy online and pickup in-store for free.

    Get the Maybelline Instant Age Rewind Concealer for $10.29 and the Garnier SkinActive Micellar Cleansing Water for $10.49.

    23. KimChi Chic Beauty makes brightly-pigmented makeup, all with the signature Kim Chi (from Rupaul's Drag Race)! flair.

    Kimchi Chic Beauty

    Pricing: All products (with the exception of setting powder) are $10–$15, with headbands starting at $6.

    Shipping: $5.68 for standard shipping, and free shipping on orders over $35.

    What makes them unique: KimChi Chic Beauty donates 2% of all its proceeds to The Trevor Project to support LGBTQ youth. Also, bonus: you can pay on their site using cryptocurrency!

    Get the Thailor Collection: Contour Duo for $15 and the Juicy Nine Pressed Eyeshadow Palette for $14.

    24. M2U NYC, a Gen Z brand through and through, makes makeup so affordable and trendy it'll leave you pinching yourself.

    M2U NYC

    Pricing: All of its products are under $12 (!), with eye crayons starting at $4.

    Shipping: $4.99 for standard shipping, and free shipping on orders over $30.

    What makes them unique: M2U NYC forgoes traditional marketing and sources its products directly from manufacturers for prices 60% to 80% less than typical makeup brands.

    Get the Cream Blush Multi Stick for $7 and the Eye Primer for $8.

    25. Joah Beauty makes K-Beauty inspired drugstore makeup and skincare that's joyfully cheap.

    Joah Beauty

    Pricing: All products are under $20, with concealer starting at $3.99.

    Shipping: $3.99 for standard shipping, and free shipping on orders over $30.

    What makes them unique: In addition to being cheap as hell and easily available at all CVS stores, Joah's shipping policy is the best on this list.

    Get the Crystal Glow Tinted Luminizer for $15.99 and the LINE UP Felt Tip Liquid Eyeliner for $8.99.

    When there are dozens of places to buy cheap makeup, there for the buying:

    NBC

    Need A Shopping Buddy?

    Get great products - from pros in the fine art of buying stuff online - delivered to your inbox!
    Newsletter signup form