25 Products From Ulta With Such Good Reviews You May Want To Test Them Yourself
So many incredible beauty finds, so little time.
We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.
Tula 24/7 Moisture Hydrating Day & Night Cream leaves skin super moisturized and soft with just a pearl-size amount. Made with probiotic extracts, one application will help lock in moisture and soothe the appearance of fine lines.
Promising review: "I went through 3 years of acutane. Post medication my skin is super sensitive, combo dry (oily only on my nose), and the slightest ingredient can make my skin angry and cause a blemish. I've used everything from Tatcha to Cerave. I finally tried this at the recommendation of the MAC artist at my local Ulta, and I'm so glad I listened to her! This hydrated my skin and didn't break it out or give me a bad reaction. I was so shocked I was in tears after a few days of use. I've been using it for over a month now and I still can't get over how healthy my skin looks with this. Idk what kind of sorcery this is, but THANK YOU TULA!" — Ulta Reviewer
Price: $24+ (available in three sizes)
Colourpop Sweet Talk Eyeshadow Palette allows you to create eyeshadow looks ranging from neutral to bold due with its 12 different versatile shades. The eyeshadow lewks are endless!
Promising review: "I LOVE LOVE LOVE this pallette. It is so much prettier on or swatched than in the pan. Every single time I wear it someone stops me to compliment my look. Whether I am wearing the mattes or sparkles. The glitter ranges from light and shimmery to defined to bold. I do my eyes and use some of the largest on the outer edges of my lids. I have bought for friends AND my electrolysis who always compliments me when I am getting worked on, haha!" — Ulta Reviewer
Curél Foaming Facial Wash cleanses away dirt and impurities without stripping a stitch of hydration. Plus, its gentle formula is great for sensitive skin types.
Promising review: "This is a light foam that made my skin feel clean and soft. I noticed after using 8 days that my skin looked more hydrated my pores were smaller and my skin looked and felt firmer. It did not have a scent it, lathered well, and rinsed off easily without leaving a residue. It is gentle enough that I could use it two and sometimes three times a day. ( 3 on workout days) I also noticed that my few blackheads on my nose have all but disappeared. I liked this a lot and would buy again." — Ulta Reviewer
Dermalogica Daily Microfoliant leaves you with super soft skin by exfoliating away dead skin, irritants, and dirt. The rice-based enzyme powder activates with just a splash of water and leaves you with incredible results (it's a favorite of mine).
Promising review: " This product is unbelievable. After years of struggling with acne, taking antibiotics, using harsh topicals, even undergoing a round of Accutane, it seemed like absolutely nothing was going to clear my skin. My forehead was greasy and bumpy with things that weren't quite blackheads or white heads while my cheeks and jaw were dry and developed deeper, bigger zits. I gave up on my dermatologist who wasn't helping and walked into Ulta. Within 2 minutes, the Dermalogica rep looked at my skin and recommended this product. I was skeptical that something that seemed so gentle could do anything, but she told me to start off using it every other day or every two days and I could potentially increase to every day use. Well, that's what I've done and seriously, my skin has never been brighter, smoother, clearer, softer, etc. This stuff is a little pricey, but it is a MIRACLE. I could not be more pleased and I will be purchasing again and again!!" — Ulta Reviewer Price: $59
Tarte Shape Tape Ultra Creamy Concealer hides the most stubborn of zits and dark circles with its full coverage matte finish. Since it's crease- and water-proof, it's also a summer essential.
Promising review: "I have dark veins under my eyes and almost nothing covers it. I got this and it has very quickly become a holy grail for me. It blends like a dream and makes my under eye look so smooth! I apply the concealer and wait about 30 seconds before blending out!" — Nikki
Price: $27 (available in 35 shades)
Coco & Eve Like A Virgin Hair Masque transforms your hair from dry to silky smooth in ten minutes (or less). By nourishing and conditioning from the root to tip, it helps hydrate even the driest of locks.
Maitland Quitmeyer / BuzzFeed
Promising review: "Love this product! Helps calm my frizz and leaves my hair really soft, really notice a difference after use. Also smells incredible, I get lots of comments from friends about how good my hair smells!" — Josephine
Slip Silk Pillowcase reduces frizz, protects skin, and improves your beauty sleep with its super soft, silky material. Ready to catch those ZZZs?
Promising review: " This product may seem a bit pricey at first but is worth the investment. 100% Mulberry Silk is the best you can buy. Your hair and skin will thank you for it! Unlike cotton fibers, silk doesn't absorb your nightly skincare routine from your face. I bought 2 pillowcases to rotate through regular laundering and the eye mask too. Will definitely purchase in additional colors later. The charcoal grey is beautiful." — Ulta Reviewer
Price: $89 (available in seven colors and patterns)
Marc Jacobs Daisy Eau De Toilette contains notes of wild berries, white violent, jasmine, and sandalwood to create a delicious floral fragrance. It's perfect for everyday wear.
Promising review: "This is by far my favorite day to day perfume of all time. It's subtle yet clearly there, and even by the end of my long day I still get stopped and asked what perfume I'm wearing. I'm not really sensitive to most things, but there are a lot of perfumes that just itch my nose or even sense of smell. And this perfume does neither, it is very wearable and comfortable to have on. 10/10 recommend." — Mel
Price: $86+ (available in two sizes)
NatureLab. Tokyo Perfect Volume Blowout Jelly protects hair from heat damage without losing volume or compromising color. Infused with apple stem cells and protein-rich plant actives, this jelly ensures a salon-quality blowout with every use.
Promising review: “I swear if they told me fairies made this with the tears of unicorns and sweat of mermaids I would believe it, that is now magical this blow dry jelly is.” — Ulta Reviewer
Promising review: "I've tried every peel, scrub, and treatment out there and this stuff is the best. It's like it zaps the top layer of skin right off to reveal brighter, clearer skin that your makeup will be much happier on. Any time I have anything going on, I use this in the morning to have my freshest face for the event....The product itself absolutely performs beautifully and does exactly what it's supposed to, and that's what reviews are (should be) based on. I have a little patch of dry skin on my nose that always comes back no matter what I do. I recommend this product to everyone. And the genius of it is that it only take a couple minutes! You don't need to make a big production out of this one or put time aside in your routine to use it. You just wash your face, put some on, and a few minutes later rinse it right off. I love to use it before I get into the shower. I wash my face and put it on before I get in, let it sit for a few minutes while I'm in the steamy shower, and then work some down onto my neck & chest, gently scrubbing in circular motions, before I rinse it off. Easy peasy! And yes, it is expensive, but you really need a very thin layer so it lasts a very long time." — Ulta Reviewer
Glamnetic Black Liquid Magnetic Eyeliner contains a smudge- and waterproof formula to keep your magnetic eyelashes on for the ~entire~ day (yes, entire!). Plus, its small applicator tip makes it easy to create eyeliner looks ranging from a thin, precise line to a bold, dramatic shape.
Promising review: "SUCH A GAME-CHANGER!! I've used strip lashes all my life and it was always such a struggle. Using Glamnetic lashes and liner is SO MUCH EASIER. I can apply them in seconds which is perfect for me since I'm always on the go. I've recommended Glamnetic to my friends and they are obsessed too!" — Vicky
Burt's Bees Lip Shimmer hydrates and soothes lips while adding a subtle hint of color. It'll replace your current lip balm and leave your lips very soft.
Promising review: "I am not a lipstick person, I prefer tinted glosses over lipsticks. I have these in almost every color and they are my favorite lip color product. They last for quite a while on my lips, feel moisturizing, and deposit just enough color for me. I personally like the pepperminty feel, to me it's pleasant and cooling (and there isn't as much of that peppermint effect in these lip shimmers as the lip balms to me). I also like the light shimmery look. I carry several colors with me in my purse." — Ulta Reviewer
Price: $5.49 (available in 11 shades)
Tula Glow & Get It Cooling & Brightening Eye Balm cools, hydrates, and brightens underneath your eyes to make it ~actually~ look like you slept last night. You can apply it over or under makeup and will always look like you caught some incredible ZZZs.
Promising review: "I work long hours, early hours, late hours, and drive A LOT! And this is a must have for my everyday bag. I can't explain how wonderful and rested my eyes look when I use it. I have dark circles and bags under my eyes and also alot of fine lines and wrinkles around them. This stuff seriously works like magic! I will keep this in hand for as long as Tula continues to make it!" — Ulta Reviewer
Pacifica Beauty Highest Lash Chronic Volume Mascara gives lashes a boost of major drama and volume with just a few swipes, thanks to its hemp-derived, sativa oil-infused formula. Just apply and, bam, instant fullness and volume.
Promising review: "I've used just about every mascara under the sun. I must say I absolutely hate clumpy, cakey mascaras that claim to provide volume, but all they do is create clumps no matter what tricks you try. THIS mascara however feels weightless no matter how much you apply & go for a natural look or a defined, dramatic look. The shape of the bush actually assists with the application, overall easy to use & won't break the bank. I really did enjoy using this mascara." — Ulta Reviewer
OGX Renewing + Argan Oil of Morocco Penetrating Oil strengthens hair by sealing in nutrients leaving you with ~tons~ of shine. Overtime, it'll also work to renew and strengthen your locks, too!
Promising review: " I have been looking for my holy grail leave-in product for my thin hair for so long and I finally found it! It is SO lightweight, doesn't weigh the hair down, and makes it super shiny and soft. My hair has never looked better and since it's oil-based it helps keep out tangles too. This is great for right out of the shower and also for touching up between washes. I always had to wash my hair every 2nd day because my ends were too dry, and this works amazing for helping to treat your ends so you don't have to wash and condition it. All around amazing multi-use product and I'll keep buying it again and again!" — Jackie
Hero Cosmetics Mighty Patch Duo uses two types of hydrocolloid patches (the original and invisible ones) to shrink zits overnight which is actually a necessity, especially with MASKNE. You'll wake up with your zit visibly shrunken in size and less inflamed — I can personally attest to this.
Promising review: " THESE LEGIT CHANGED MY LIFE. I have bad cystic acne and have a bad habit of picking at my skin. I wear these almost every night and the next morning my active pimples are pretty much gone. Also really helps prevent me from picking at my skin. Cannot recommend these enough." — Ulta Reviewer
Dr. Brandt Pores No More Pore Refiner Primer keeps skin shine-free while minimizing the appearance of pores underneath or over makeup. It also works to gently exfoliate away dead skin cells and oil build-up, thanks to its soothing derivative of salicylic acid. The results? Filter-like skin IRL.
Promising review: "Wow. Just wow. Honestly... few products really leave me saying 'wow.' This is one of them! I work under harsh office lighting that often times makes my makeup look really gross/get really greasy during the day. I also have combo skin, with an oily T-zone and dry patches especially in the winter. I tried this primer under my foundation/did my entire normal make up routine with the exception of this new primer - and I stayed radiant all day!! No greasy tired looking make-up. This stuff is awesome and i will absolutely keep buying, although it is a little expensive. I'm a huge fan!" — Franky
Aveeno Positively Radiant Skin Brightening Daily Scrub cleanses skin gently to help improve skin tone, reduce acne, and even out texture. It's soap-free, hypoallergenic, and safe for sensitive skin!
Promising review: "Normally, when I use a facial scrub, I have to stop after a week or so because the rough texture is too much for my skin! This scrub has very small, smooth exfoliating beads that do not scratch! I have been using for several weeks and I like it more and more every day! My skin appears brighter and smoother than it has for years! I would recommend this to ANYONE!" — Ulta Reviewer
Price: $11.49+ (available in two sizes)
Mario Badescu Drying Lotion zaps away your blemishes while your catching some much-needed ZZZs. Dab a little of this on, hit the hay, and wake up with a vanished zit. It'll give the same results as getting your zit extracted in a facial, so it's truly a *major* routine upgrade.
Promising review: "With less than 60 days before my wedding, I've been panicking because I've been breaking out every month this past year in the same areas (chin & jawline). I've done everything financially feasible: handfuls of different acne gels from various brands, a professional facial, 10-step Korean skin care routine EVERY night for the past three months, switching to sulfate-free/all natural products, clay and peeling masks during the week... YOU NAME IT. This is THE only one-step solution I've tried so far that has significantly reduced and dried out my acne. By day three, there were no traces of my recent breakouts after my usual make up routine of foundation and concealer. You can tell it's working as soon as you put it on because your skin gently pulsates at first. You simply cannot beat the price for the results." — Ulta Reviewer
e.l.f Cosmetics Holy Hydration! Eye Cream provides your dark circles (from many, many nights staying up late watching Netflix) with a dose of instant hydration with peptides and hyaluronic acid. Luxe eye creams usually cost ~way~ more, so finding an incredible one like this for $10 is an instant add-to-cart moment.
Promising review: "I had my doubts about this product but after only a few nights of using it, it really made my under eye darkness disappear! I use it under my eyes, on the outer corners, and my entire eyelid. My skin feels so hydrated and looks refreshed! No more darkness around my eyes, I was so surprised. And you really only need a very small amount. Great value and well worth the money!" — Ulta Reviewer
Bliss Pumpkin Enzyme Resurfacing Mask allows you to gain AHA and BHA level results without the irritation it causes those of us (aka me!) with sensitive skin. Its inclusion of pumpkin enzymes gently eat away at dead skin cells to leave you with a beautifully brightening complexion.
Promising review: "My face has been so rough, bumpy, and dull. But after one use of this mask, I saw results right away. My face is brighter and SO smooth. There's a lot of reviews saying it burns, but it says right on the package you'll feel a tingling sensation. So it's normal. I love this product!!" — Savannah
Promising review: "This moisturizer has become my FAV! It really makes your skin glow without looking greasy. It's so hydrating but lightweight. I can NOT believe this moisturizer is so inexpensive! I would buy this again over any of the $50+ moisturizers I've tried." — Ulta Reviewer
Urban Decay Cosmetics All Nighter Long-Lasting Makeup Setting Spray holds makeup in place for up to 16 hours without the slightest smudge or movement. Once you use this, you'll never be able to use another setting spray.
Promising review: "My husband and I recently took a trip to Disneyland. Knowing he would only want to do water rides the entire time we were there I was looking for a water-proofing makeup spray. Being a hairstylist/makeup artist I wanted to look my best at all times. I searched high and low and then I discovered this beauty. It's not marketed as water resistant but it totally should be. It withstood hours of 97 degree California heat and splash mountain. It is officially a staple in my makeup bag. I would highly recommend this product to anyone! Thanks urban decay for making another amazing product!" — Ulta Reviewer
Price: $15+ (available in two sizes)
IGK Jet Lag Invisible Dry Shampoo refreshes oily, second-day hair without leaving any residue behind. All we can say is that it's worth adding to your arsenal of hair tools ASAP.
Promising review: "I have dark hair and this is the best dry shampoo I have ever tried. I can go over a week without washing it by using this and I have fairly oily hair. I also love the volume and texture that it gives your hair. T his is an invisible dry shampoo, there is no white powder that you have to worry about working in. It will look wet at first when you spray it, but then it dries and absorbs the oil." — Mere
Madison Reed Radiant Hair Color Kit allows you to achieve salon-quality hair color from the comfort of your own home. Say goodbye to grays and, hello to beautifully colored hair.
The kit includes the Radiant Cream Color, the Conditioning Color Activator, two pairs of Gloves, one Cap, a Barrier Cream, Cleansing Wipe, and Color Protecting Shampoo and Conditioner.
Promising review: "The color came out exactly as expected. Easy to apply to hair and leaves hair looking GREAT. I normally go to the salon to get my hair done be decided to try this. Let me tell you, I'm glad I did. I will definitely buy this brand and color again." — Ulta Reviewer
Price: $26.50 (available in 36 colors)
Looking for the perfect gift for any occasion? Check out all of
BuzzFeed’s gift guides!
The reviews for this post have been edited for length and clarity. Need A Shopping Buddy?
Get great products - from pros in the fine art of buying stuff online - delivered to your inbox!