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    Apr 29, 2020

    35 Natural Beauty Products You Might Just Fall In Love With

    Get ready to say goodbye to TikTok's "Beauty Mode."

    We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    1. A sampler pack of eco-friendly products for either your body, face, or hair.

    Target

    Ethique's products are cruelty-free, eco-friendly, compostable, and TSA-friendly.

    Promising review: "Smells great and works great! Leaves hair shiny but not oily. I love this brand. I'll be buying more sampler packs as gifts." —LJ

    Get a five-piece sampler from Target for $15.99.

    2. Or a full-sized shampoo bar that is equal to three bottles of liquid shampoo, in case you're already hooked on this brand.

    Target

    Promising review: "I love this shampoo bar! I tried Ethique because I like the idea of not using plastic, but I have also been thrilled with the way it works as a shampoo. I tend to have oily hair and would have to wash my hair every day with other shampoos. With the pinkalicious bar, I only have to wash every other day and my hair still looks great on the second day. My hair has been extremely soft and manageable and it smells AMAZING. The price seemed high to me at first, but the bars last a really long time, so it is also a great value. This is my third pinkalicious bar to buy and I won't go back to bottled shampoo. I highly recommend this product!!!!" —rb

    Get it from Target for $15.99.

    3. A rose quartz luminizer you'll love because it'll combine your crystal-obsession with your affinity for natural skincare.

    Sephora

    This product is vegan, cruelty-free, sulfate-free, and Clean at Sephora-approved.

    Promising review: "Works great both over and under a setting powder. Great highlighter that gives a lot of oomph for a product that uses natural ingredients. Very creamy and long lasting. Will repurchase! Also, I could see this working on all skin tones!" —Twiggyful

    Get it from Sephora for $28 (available in three varieties).

    4. A set of reusable cleansing pads to help wash away that tired, grimy feeling without wasting a million facial wipes.

    Croon

    I have a set of these all-natural face fibers and they've become my new favorite for when I want to freshen up in a hurry. All you have to do is wet the Croon with water, swipe it over your face, and you're DONE! No makeup remover or soap needed. I recently packed them on a overnight trip and it was perfect for when I was too tired to get through my usual pre-bedtime routine.

    The starter kit comes with two cleansers, a reusable laundry bag, and a reusable canvas bag.

    Get it from Croon for $29 (available in five colors).

    5. An eyelash enhancing serum from InstaNatural that'll leave you with lashes so gorgeous you might consider abandoning your mascara once and for all.

    InstaNatural

    InstaNatural's products are free from harmful ingredients. They are free of parabens, sls/sles, mineral oil, formaldehyde releasers, petroleum, synthetic dyes, polyethylene gylcol, DEA/MEA/TEA, and any unsafe preservatives.

    Promising review: "I have honestly been so nervous to try an eyelash serum. I was so worried that it would be difficult to apply, and the serum would get in my eye. I'm happy to report that this lash serum is so easy to use, and it made my lashes so thick and strong! I usually lose at least one lash when removing my mascara, but after just two weeks of use, my lashes are strong enough to withstand all that rubbing! Now it looks like I'm wearing false lashes when I'm only wearing mascara!" —mimiwieds

    Get it from InstaNatural for $24.97.

    6. An aluminum-free deodorant option to keep you dry, smelling fresh, and features ingredients you've actually heard of before.

    schmidtsnaturals / Via instagram.com

    I'm very much someone who sweats at the *slightest* bit of physical activity, so having a good deodorant is key! I switched over to Schmidts almost a year ago and I've been such a fan. It actually works, doesn't contain harmful chemicals, and smells delightful!

    Promising review: "I’ve used a bunch of natural deodorants the past few years. Some super expensive and some for a few bucks. Expensive does not always mean better/more efficient. I’m currently loving this brand! I was surprised by the texture but it melts into the skin fairly quick. A little goes a long way. I have anxiety so I tend to sweat a lot and not once have I ever had any unpleasant underarm body odor. I have the rose vanilla and I love the scent. I can’t wait to try some other scents down the road." —MaganSD

    Get it from Target for $6.99.

    7. A lip oil you can use to hydrate and soften your lips while also adding a touch of color to them.

    innbeautyproject / Via instagram.com

    This glaze is formulated with red root oil, a plant-based complex, and pomegranate. It's naturally colored with a sheer red tint *and* naturally flavored to taste like a candy apple.

    Promising review: "I'm not exactly sure when I became a lip gloss/balm/oil snob, but this GLAZE #1 Lip Oil has already trumped them all. If Glossier's red lip gloss and NYX's hempseed lip oil had a baby, this is it!! It's super comfortable and I LOVE LOVE LOOOOVVVEEE the applicator on it (I have big lips). It smells (and might I add tastes) delicious. It's gets more glossy depending on how much you apply. And even though I have darker lips as a black woman, the red tint still shines through. Now I have to share with my sister LOL." —Arielle B.

    Get it from Credo Beauty for $15.

    8. A lip treatment you'll be obsessed with all winter when your precious pout is often flaky and cracked.

    Nügg

    Nügg’s products are made with over 93% natural ingredients and are formulated without petrochemicals, parabens, sulfates, synthetic colors, and synthetic fragrances. This specific set comes with a natural, vegan exfoliating lip scrub and moisturizing lip mask.

    Promising review: "I could just eat the sugar scrub! It really made my lips soft. The smell was also AMAZING! You can never go wrong with Vanilla Bean. I also like that I didn't feel the need to add lip balm after. Because the packaging is super cute, anyone that saw me use it asked what it was and where I got it." —Denise R.

    Get it from Nügg Beauty for $9.99.

    9. A mineral-based sunscreen with a matte tint so you can get some sun without looking like a lobster by the end of the day.

    Dermstore, coola / Via instagram.com

    Promising review: "Truly the best clean facial sunscreen. Sunscreen has always made my sensitive skin burn, but I can apply this and be out in the sun immediately with no discomfort. It provides protection for my sensitive skin and one tube lasts quite some time. It has a mineral-y texture that might not be for everyone, but I love it." —MH

    Get it from Dermstore for $36.

    10. Or a hypoallergenic, paraben-free, gluten-free sunscreen that is available in an array of SPFs, so you'll rest easily knowing your skin is protected at all times.

    Target

    Promising review: "I'm a fair skinned, freckled person who lives in San Diego. I HAVE TO WEAR SUNSCREEN everyday or I will be miserable. I get burnt driving my car. I have to say that this sunblock is one of the better ones I've tried. It goes on smoothly, leaves a minimal greasy feeling, and doesn't have the chemical sunscreen odor that other usually have. Usually I prefer spray sunblocks so I don't have to touch myself to reapply, but the spray was a dollar more than the lotion. I've only used this for application for my afternoon commute to work and pre-work errand running, so I don't know if it stings when reapplied or if the slightly greasy sheen will eventually pool into the corners of my eyes, but so far so good. Plus it's vegan and cruelty-free." —shannonpierre

    Get it from Target for $9.99 (available in SPF 30 and 50).

    11. Tampons made of 100% organic cotton WITH an applicator that just might make your ~time of the month~ a little less irritating.

    Target

    I recently gave these tampons a try and was really impressed! I've always opted for a tampon with an applicator, so I was super excited to learn o.b. organic tampons were now available with one! The applicator itself is made of plant-based plastic, which puts my mind at ease about being less wasteful.

    Promising review: "I have always loved o.b. tampons in general, however, having switched to all-organic tampons a while back, I was sad to learn they did not offer them as of yet. As soon as I was able to try them, I fell in love all over again! I love the compact design of this brand and now knowing I can use them being 100% organic and knowing what is going into my body, I will never switch again and recommend to all of my friends!" —Mhayes

    Get them from Target for $5.99.

    12. A clean eyeshadow for all skin types from RMS who prides themselves on developing makeup using organic ingredients.

    Credo Beauty

    Promising review: "I love this eyeshadow. I purchased Sunset Beach because I like to keep it natural with subtle enhancements and it works great with my skin tone for that. Application and pigment are great! " —Emily O.

    Get it from Credo Beauty for $20 (available in 18 colors).

    13. A brightening facial scrub that is nonylphenol ethoxylate– and propylparaben-free, so you can scrub away your day without worrying about harmful chemicals. You're welcome!

    Target

    Promising review: "I use Acure products. I have skin and fragrance sensitivities and this brand is very pure. I love this exfoliator. It’s not harsh but you definitely feel the scrub. Smells great." —Vivigirl

    Get it from Target for $9.99.

    14. A gel face wash you'll quickly become obsessed with because it's basically a green juice for your face.

    Sephora

    This face wash from Youth to the People has taken everyone's obsession with leafy greens to the next level. This superfood cleanser includes kale, green tea, and spinach vitamins that'll give your skin a seriously healthy boost. This product is vegan, cruelty-free, sulfate-free, and Clean at Sephora-approved.

    Promising review: "BUY THIS CLEANSER. I have struggled with acne for years now and this cleanser is amazing. Super gentle, non stripping, and helps keep my acne under control. When I ran out of my first bottle I was without this for about a month and I have never missed something more! All my acne came back, my skin was dull, and I had more discolouration. Just purchased my second bottle and it’s starting to help my face again :)" —ChelseyHodges

    Get it from Sephora for $10+ (available in three sizes).

    15. A palette that includes blush, bronzer, and a highlighter all in one so you can get your glam on while carrying around minimal products.

    HipDot

    HipDot's "Perfect Face" palette is cruelty-free, vegan, paraben-free, pthalate-free, and mineral oil-free. Only the best for you and that beautiful face of yours! Don't even get me started on the stunning crystal-inspired packaging.

    Get it from HipDot for $18.

    16. Or a fruit pigmented palette with eyeshadows, blush, and luminizer created completely with ingredients that have originated from nature and will make you wanna ~check yourself out~ every time you pass a mirror.

    100% Pure

    Promising review: "I love this new palette of soft neutral colors! They all are very natural-looking colors that blend smoothly and give a nice glow. It's hard to even tell you are wearing makeup and I was very happy to find a makeup that is made with more natural and organic-based ingredients, which is sort of a challenge to find. Had purchased the 'Sex Kitten' palette in the past and loved that too, but was so glad to see all these and neutral palettes, cant wait to try the others! Great makeup and price is right too!" —Kat

    Get it from 100% Pure for $55.

    17. A set of non-toxic Piggy Paint nail polish so you and the little one in your life can have a worry-free spa night.

    piggypaint / Via instagram.com

    My little cousins love getting fancy manicures and pedicures, so it was only a matter of time before they wanted to learn to do it themselves. These Piggy Paint polishes are "natural as mud" making them perfect for them to test out their skills with.

    Get a set of four from Target for $9.99.

    18. A clear acne pimple patch from Alba Botanica you'll be able to rely on for relief when you wake up with a second head emerging from your chin.

    Target

    In addition to being 100% vegetarian, products from Alba Botanica are free of parabens, phthalates, and synthetic fragrances.

    Promising review: "Amazing! I had a big underground zit forming on my chin. I put one on overnight and the next morning my zit was starting to dry up!!! It normally takes weeks for these pimples to go away. The wrapper is a chore to open but worth the hassle. I will always have these zit stickers in my bathroom." —LeahsMom

    Get a pack of 40 from Target for $7.99.

    19. An intensive hydration serum that'll have people saying "wow your skin looks amazing."

    Sephora

    This product is formulated with pro-vitamin B5 and pineapple ceramide (FANCY!) and does not contain parabens, sulfates, or pthalates. It has Sephora's Clean badge of approval and the company is a supporter of the International Elephant Foundation. Need I say more?

    Promising review: "I have extremely sensitive skin and almost everything else dries my face or makes it greasy which creates a ton of issues. However, since using this product, I’ve never had such flawless skin so consistently. This will continue to be apart of my skincare routine! Want to dry more Drunk Elephant products." —BrookeLily

    Get it from Sephora for $48.

    20. Underarm deodorant wipes infused with coconut milk and essential oils, as well as witch hazel and shea butter to make you smell like a tropical getaway.

    Target

    These handy wipes are also vegan and cruelty-free, making them the perfect way to freshen up on-the-go.

    Promising review: "The most important thing to know is that these are super helpful for getting rid of BO, but they won't prevent it. After using the wipes you will still need to follow up with your normal deodorant. The wipes are a good thickness and don't tear apart when I use them or pull them out of the pack. I have sensitive skin and I've never noticed any irritation from these wipes, even with the strong scent. Also, they make your garbage can smell great for about a day!" —Rachel

    Get a pack of 30 from Target for $8.99 (available in four scents).

    21. Body polish from Herbivore Botanicals you'll love so much you'll want to use it in every shower or bath you take.

    herbivorebotanicals / Via instagram.com

    There aren't any artificial ingredients in this bad boy! No unnatural preservatives, fillers, alcohol, parabens, fragrances, sulfates, or artificial coloring. It is made in small batches in the US and gently exfoliates using a blend of coconut oil and floral Moroccan rose.

    Promising review: "This is hands-down the best body scrub I've ever used. I really like the smell and it leaves my body feeling refreshed and super soft. I think the product is very overpriced, but I realized that it will last me a long time cause I don't need to use much product when I exfoliate." —jewellerybox

    Get it from Sephora for $36.

    22. An eyeshadow kit you can keep on hand for a quick touch-up at anytime. Careful — you might just find yourself wanting to buy all the various color sets!

    Dermstore

    Jane Iredale cosmetics are free of parabens, talc, phthalates, synthetic fragrance, fillers, and GMO ingredients.

    Promising review: "Great purchase, highly recommend! Love the slim case and color selection is fantastic." —Dermstore Customer

    Get it from Dermstore for $59 (available in six different sets).

    23. Love Beauty and Planet shampoo and conditioner to fill your shower with the delightful scent of Indian lilac and leave you questioning why you've been using another brand for this long.

    Love Beauty And Planet / Via instagram.com

    This set has become my go-to for my usual shower routine. The mix of indian lilac and clove leave makes it feel like a spa-like experience every time I wash my hair. I find myself deeply inhaling and exhaling without even trying. It's magic. I also love that Love Beauty and Planet are working towards having everything in their products made from sustainable sources and that their bottles are made from 100% recycled materials.

    Get them from Target: shampoo and conditioner for $6.99 each.

    24. A translucent powder that'll give your already flawless face a natural matte finish.

    Target

    The key ingredients in this neutralizing mattifier are lotus powder extract, coconut water, and vitamin E. Sign me UP.

    Promising review: "Love this powder. Matches my fair/medium skin, keeps the oil at bay, sets makeup, cute packaging, environment and animal friendly...what’s not to like?" —Gnelson3

    Get it from Target for $11.99 (available in two shades).

    25. A rose hibiscus hydrating face mist for when your skin feels dry but you don't have time to douse yourself in an oil or cream.

    Herbivore Botanicals / Via instagram.com

    This sweet-smelling product has a base of organic coconut water and is infused with hibiscus flower petals. Not only will it make you feel fancy, but it's also paraben-, sulfate-, alcohol-, and cruelty-free!

    Promising review: "Smells faintly of roses and hydrates beautifully. I travel with it everywhere. The mist nozzle delivers the right amount without drenching your face. Love this and will be ordering again." —Hana Hawley

    Get it from Sephora for $32.

    26. A natural toothpaste filled with vitamins and botanical extracts to give you an extra reason to smile.

    schmidtsnaturals / Via instagram.com

    Promising review: "Great all natural toothpaste. I'm picky when it comes to flavor and texture. It's not gritty and it has a mild mint flavor, not overbearing. I have to use SLS-free toothpaste due to canker sores and it seems to keep my mouth and teeth healthy. This is my go-to toothpaste now." —micaylas1

    Get it from Schmidt's for $5.99.

    27. "Un" Cover Up Cream Foundation from RMS Beauty, a company that reports every cosmetic ingredient they use, perfect for covering up the bags that have developed under your eyes from hours of searching for natural beauty products.

    Credo Beauty

    RMS Beauty products are non-GMO, soy-free, gluten-free, and cruelty-free. I love them because they literally say "we have nothing to hide" on their site.

    Promising review: "I love this foundation. A little goes a long way, so even though the jar is small, I use such a small amount each time. It will last a while. The color will correct to your skin tone so if you get one thats slightly off like I did it isn't noticeable. Its a light coverage but definitely buildable." —Canzaldo1

    Get it from Credo Beauty for $52 (available in 16 shades).

    28. A 2-in-1 primer and mascara that'll give your lashes the lift you've been wanting.

    Target

    This lovely mascara from The Honest Company is made without parabens, paraffins, silicone, sodium lauryl sulfates, petrolatum, mineral oil, or synthetic fragrances.

    Promising review: "Best mascara ever! I have sensitive eyes and every other brand of mascara irritates (burns or dries) my eyes. This formula is very lightweight not heavy at all like some mascaras can be. I have decent length in my eyelashes and this just enhances them and doesn’t make them look crazy or overdone." —DaniCook15

    Get it from Target for $16.99.

    29. An organic perfume you can spritz all over yourself and use as a gorgeous accent in your bathroom or bedroom.

    Sephora

    This perfume is beautiful inside and out! It is Clean at Sephora-approved, vegan, hypoallergenic, and cruelty-free. It smells of pear, rose, and vanilla, and is sure to delight anyone who leans in to hug you.

    Promising review: "I was on the hunt for an all-natural, ethical fragrance that smelled great and lasted on my skin. The first time I smelled the Vanilla Woods out of the bottle I was in love. It's a delicate, sophisticated warm vanilla — not synthetic smelling like so many cheap vanilla fragrances out there. It settles on the skin beautifully. I can rarely stand perfumes as they tend to smell overpowering and cloying. This is one of the only scents I've found that makes me feel so good when wearing it. I'd bathe in it if I could!" —MayaRei

    Get it from Sephora for $79 (also available in a rollerball).

    30. A deep conditioning mask that'll bring your hair back to life without exposing it to sulfates, silicone, or parabens.

    Dermstore

    "Don't Despair, Repair" is additive- and cruelty-free — it does not include harsh sulfates, silicones, phthalates, parabens, DEA, or artificial dyes. What it does include is natural oils such as rose hip oil, almond oil, and argan oil.

    Promising review: "I have been a platinum blonde for many years now, and this is the best hair mask to help maintain my hair's health. Without this hair mask, I think I would look more like Vin Diesel. Thankfully, I have this wonderful mask and I can continue being a blondie!" —MK

    Get it from Dermstore for $36.

    31. A weightless lipstick you'll love because it's cruelty-free, gluten-free, and super pigmented. Pucker up!

    Sephora

    This lippie is filled with jojoba oil, rosehip seed oil, and mango seed butter. Its high-impact pigment comes from a magical combo of six botanical butters and three botanical butters. Honestly, we all deserve to have one of these in our makeup collection.

    Promising review: "This is my FAVORITE lipstick. It's so nourishing and doesn't dry out my lips. You can apply one layer for a soft, pink glow or a few layers for a darker, plumped look. Great ingredients and this color is my absolute favorite." —Stellzchapman

    Get it from Sephora for $28 (available in eight shades).

    32. A luxurious face wash for anyone with oily or acne-prone skin that'll make you say "oh KALE no" when anyone asks to borrow it.

    Target

    Promising review: "I’ve been on the hunt for brands that are vegan/cruelty-free and had my hopes high for this brand in particular because it’s affordable and dependable (based off most reviews); I wasn’t disappointed in the slightest! This face wash removes make-up well, which is hard to find in a lot of cleansers/face washes, and it left my skin feeling fresh and clean! I love it so much — I’m a fan for life!" —Coral

    Get it from Target for $9.99.

    33. A travel-sized skincare routine with a cleanly made serum and whipped cream to assure you'll have the sweetest of dreams.

    Sephora

    Drunk Elephant's motto regarding the ingredients they put in their products is "If there's any doubt, it's out," so you can rest easily (literally) knowing you're in good hands with this set.

    Promising review: "It actually is a better deal to get this duo than getting them in the large package individually. both are holy grails and they work for a lot of people." —tinazhang718

    Get it from Sephora for $28.

    34. A buildable, richly pigmented blush from Saint Cosmetics to help you create that adorable rosy-cheeked look you've been working on.

    Credo Beauty

    Saint Cosmetics is dedicated to creating chemical-free makeup. All of their products are made with plant-based pigments that'll double as skincare in addition to daily makeup.

    Promising review: "I ordered the Pink Sunset Blush, and it’s very good. Very pigmented and the golden shimmer is beautiful. The color is stunning." —Ashley M.

    Get it from Credo Beauty for $30 (available in four shades).

    35. And unicorn fruit body butter, because your beauty routine should be as magical as you are.

    Truly Organic / Via instagram.com

    Promising review: "When I saw the name I had to try it and this stuff way exceeded my expectations. I've gone through two containers since first buying it in December. The smell is like fruity, vanilla cocoa and it makes my skin sooooo soft. I emailed the company too about the glitter that's in it and they told me it's biodegradable and made from a plant-based resin! I'm obsessed with this stuff and can't go without it now. Each batch smells slightly different too, but both have one of the best smells ever." —DirtyUnicorn

    Get it from Ulta for $20.

    Things you'll probably start saying after starting up a new natural beauty routine:

    The Walt Disney Company

    Some reviews have been edited for length and/or clarity.

    Need more for your skin? Check out Korean skincare products you need to know, drugstore products that actually fight acne, products to help deal with dry skin, or check out all of our beauty content for even more great stuff for your hair, skin, and more.

    Looking for the perfect gift for any occasion? Check out all of BuzzFeed’s gift guides!

    Allison Krausman / BuzzFeed

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