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We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
Before and after photos that'll prove they're keepers.
This brush is great for 3c/b hair!
Promising review: "I love this brush! I ordered because I saw a Youtube video of a girl with curly hair using it, and her curls came out amazing! I always do wash-and-gos, and I usually would only brush/comb my hair in the shower style it once I was out, but sometimes if I waited a little longer to style it, my hair would get dry and frizzy. It would be almost impossible to get my curls defined without getting back in the shower. With this brush, now all I have to do it spray my hair with water, put product in it, and comb it through with this brush, and my curls are poppin'! My image shows before and after use of the brush about 30 minutes after getting out of the shower. The brush is also very sturdy and you can take rows out if you want a looser curl!" —Kirstie
Get it from Amazon for $18.95+ (available in three styles and eight colors).
The Aztec Healing Clay can also be used as a face mask that's great for people with oily skin and hyperpigmentation. Combine the powder with apple cider vinegar.
Promising review: "I have very thick, super curly, coarse hair. I have been natural going on nine years. I’ve never been able to wear my hair in a wash and go style because my roots were always puffy, tangled, and had no curl definition. It would just swell up and look like cotton. Oh but then I used this miracle in a jar. It’s messy, and takes forever. But for the first time in my natural hair journey, I have been consistently wearing wash-and-gos. Takes me no time to style my hair, it’s moisturized, shiny, and looks so healthy. I’ve had soooo many people tell me how healthier my hair looks now. If I could give it 20 stars just for my hair I would!" —keina
Get it from Amazon for $14.95+.
Promising Review: "I absolutely LOVE this moisturizer. I’m a total beauty addict, and there isn’t much I haven’t tried in the way of skincare. This product really stands out! It has an amazing, thick texture and a lovely scent. I was blown away when I put this cream on my face. It felt so soothing and took away the redness! I can’t recommend this moisturizer enough to anyone who has sensitive skin, has a skin condition like eczema, or is like me and uses strong skincare products. Plus, it’s insanely moisturizing. That being said, it is not one of those moisturizers that you use and it instantly soaks right into the skin. This cream does actually feel like a cream, but I wouldn’t say that it feels greasy. I will always have a big tub of this stuff around for sure. It really does work wonders on dry skin!" —ilamarie10
Get it from Sephora for $16+ (available in three sizes).
Promising review: "Magic, I swear this stuff is made from unicorns. I was doubtful, given that I have tried the gamut of hair conditioning treatments (yes, yes, I know this is NOT a conditioner, but a bonder) and all I have to say is WOWZA! After some really harsh processing (got my hair from dark dark brown to very very blonde so I could add funky colors), my hair more closely resembled hay than it did actual hair and as the weeks went on, the breakage started getting worse. I tried this at my last feeble attempt to salvage my locks after a friend recommended it and I am BLOWN AWAY by the results! It really does work." —shel.b.phd
Get it from Amazon for $28.
Promising review: "I'm 27 and this is my second time purchasing these masks. I use these about once every other week or so. I have seen drastic improvements in my skin. After one use my skin was not nearly as dry and flaky. My face seemed a lot more supple and plump as well. After continued use, I have noticed my fine lines on my forehead are less noticeable and the overall texture of my skin is more smooth compared to bumpy looking. I also noticed I don't look as tired even though I'm exhausted lol. My uneven skin tone has improved and my face has brightened some. I live and work in the city and I think you can tell by my skin appearance but after using these my skin looks fresh, soft, and has a nice glow to it even after one use. I will continue to keep these masks stocked in my vanity." —Rachel
Get a pack of eight from Amazon for $21.50+ (available in three types).
They also blend into the skin so they can be worn throughout the day and not just at night!
Promising review: "I’ve been experimenting with these for the last month and a half, and I am in love. They are really thin and blend into my highly freckled face incredibly well...I have gone out in public twice with them on, because when I did my last second mirror check before I got out of the car, I didn’t notice I had them on! While they absolutely help clean out the skin underneath, the biggest thing it does for me is stops me from touching my face. When I'm stressed out, I will absentmindedly touch/run my hands along my face and jaw constantly. Now, when I notice I’m doing that, I run into the bathroom and put these on any spots I have. Since they are thin and stick really well, I am able to leave them alone and stop touching my face." —MelsBells
Get a box of 40 round patches for $8.49.
Promising review: "I literally just received this eye liner in the mail, tried it on, and had to write a review! Awesome product, buy it now. Very dark, very easy to put on (nice sharp point) and I'm a very happy customer. After a one hour long Body Combat class in the middle of summer in a crowded room with hardly any air-conditioning, I was VERY curious to see how this eyeliner would hold up. At the end of the class I checked it out and there was NO smudging or flaking. That is seriously impressive!" —Taylor Ross
Get it from Amazon for $22 (available in 12 colors).
Promising review: "I absolutely love this stuff. I have a bare minimum makeup look and this stuff is part of it! I actually use it even if I don't fill in my brows at all. This stuff is able to go on thin enough for me to not feel it but thick enough to hold the hairs where I want them until I take it off. I don't have any extra wax or residue, it lasts until I remove it, and does not have any smell or tint to it. I take my brow shape pretty seriously since that seems to be what I'm complimented on more than anything else. You will not find anything this good for a price in the same ballpark." —Nina
Get it from Amazon for $5.97.
Touch in Sol is an POC-owned brand from South Korea who mission is to put the fun back in makeup.
Promising review: "Even after only the first use, I was blown away by this primer. I honestly didn't think a primer could do what this one does. It went on very smoothly and didn't feel greasy whatsoever. All during my super long day at work (12-hour shift), my makeup didn't budge and my face looked so smooth and satin-y under my makeup. I have moderate to severe acne so my skin is generally fairly oily, but it's has also been very dry lately, and this primer made it so my makeup didn't crease at all or cling to dry patches on my skin. I can't emphasize enough how surprised I was every time I went to the bathroom and looked in the mirror to see how smooth my makeup still looked." —MMkay13
Get it from Amazon for $15.50.
Promising review: "I have acne-prone skin that is combo-to-oily with large pores, and this stuff has truly been a lifesaver! Like this is literally witchcraft in a bottle and my new holy grail! Ditch your harsh scrubs and give this a go... your skin will thank you." —Philena
Get it from Amazon for $10 (available in two sizes).
Promising review: "So let me start by saying I have used nearly every eyeshadow primer available. From high-end to low — MAC, Lorac, Urban Decay...they don't hold a candle to Thank Me Later. I have very oily skin. I use this primer and my shadow lasts a full eight hours or more. I could get maybe five or six out of the other brands, if I'm lucky. I got this as a sample in my Ipsy bag, and I had to buy the full-size product straight away! I couldn't be happier with my purchase. Thank you Elizabeth Mott for finally making a primer that lasts! I love this stuff!" —Melissa Mae
Get it from Amazon for $13.48.
It goes without saying that you 100% do not need to lay your edges if you don't want to!
Promising review: "I absolutely love this edge control. I have tried so many edge controls that did not work from all price points. Some edge controls would slick my edges down, but after an hour or two, it would need to be reapplied or it wouldn't slick my edges down at all. My hair absorbs everything I put in my hair. So I was so amazed at how well this edge control not only slicked my edges down but kept my edges slicked down all day. I apply it in the morning and when I return home in the evening my edges still look the same. I have natural hair, but with this edge control, my hair looks permed. This edge control is by far the best that I have ever tried. I normally purchase it from my local beauty store. I like it so much I was telling my husband about it and he ordered it from Amazon for me. It is so worth every penny." —Jamie Morgan
Get it from Amazon for $9.75.
Read my co-worker Maitland's full review of the Maybelline Age Rewind Concelear.
Promising review: “I love this concealer! I am pale and the brightener has a slight pink undertone, so it works well to cancel out any darkness under my eyes, but also works as a concealer too. It doesn’t feel dry under my eyes. I always have a hard time finding a concealer that I love because most make my under eyes look dry/cakey even though they seem well moisturized before. I love how well this conceals but still feels so lightweight!" —One Whisper
Get it from Amazon for $5.41 (available in 18 shades).
Promising review: "I really wish I would have taken 'before' pics. My hairdresser told me about this stuff and said 'it works so good I had to stop using it every night.' I thought to myself 'Oh yeah, lashes too long, no such thing' but I on my second tube and I'm going to start using every other night. My lashes are so long, and it's like I have a double row of lashes. My bottom lashes are thicker too. I rarely write reviews but wanted to share because it really really works." —Asc
Get a three-month supply from Amazon for $65.
This perfect-for-travel set includes shampoo, conditioner, texture spray, blowout bombe, a perfume roller ball, AND a cute carrying case.
This is the perfect travel set, it has everything you could need for hair care all in one handy travel case. All the products smell AMAZING. These products feature champagne extracts and truffle extracts for a silky, hydrating finish and the scent lasts post styling hair. I have a lot of bleach in my hair and struggle to get it looking and feeling healthy and these products made my hair feel definitely healthier after a few washes.
Get it from Cuvée Beauty for $55 (originally $84).
Promising review: "The tint feels super refreshing on my lips. It stains the lips well on the inner parts and even after eating it’s still there." —Mochi Ballz
Get it from Amazon for $7.50 (available in 10 colors; also available in a liquid lip).
Just don't use it for more than three minutes (once a week), because then your hair will turn lavender (unless you're into that, which some reviewers are!!!).
Promising review: "I never write reviews, but this shampoo is amazing. I always struggle with brassy tones almost immediately after getting highlights and I can never find a good no-yellow shampoo until now. My stylist recommended this and it did not disappoint. After leaving it on for about four minutes, my hair looks like I just got it done professionally again. It does still leave hair a bit dry, but not as dry as some other purple shampoos. I plan on using this once a week at least to help keep my perfect tone between highlights. 100% recommended to anyone who struggles with the brass!" —Kassandra
Get it from Amazon for $10.83+ (available in three sizes).
For more info, check out "If You Color Your Hair Blonde, You Need This Purple Shampoo".
It has two heat settings plus a cool setting, as well as nylon- and ball-tipped bristles to gently detangle while creating volume.
Promising review: "I am no professional hair stylist, nor do I have time to do my hair everyday (mommy of two) but I must say this blow-dryer curling brush makes getting ready so much easier. I like my hair to have a lot of volume (I have thin hair) and my layers to show so this look is easy to achieve. I just sectioned my hair in small pieces, used this tool from my roots to the tip, then from the tip curled up (inwards) and rolled the brush around and out to keep the curl. I would recommend this product to anyone looking for a nice easy blowout!" —L
Get it from Amazon for $39.99 (available in two sizes).
To learn why a BuzzFeed editor recommends this, check out "Your Hair Struggles Are Over Thanks To This Magical Hot Air Brush."
BONUS POINTS: it's vegan and cruelty-free! It's extra vivid on already-bleached hair, but creates colorful highlights on darker hair.
Promising review: "I didn't bleach my hair before using this, so I knew it wasn't going to be bright but it is just the right color. My hair was a medium brown and now it's a beautiful dark purple. My hair felt dead and now it looks better then ever. My hair is very thick and halfway down my back and one of the 8oz bottles covered my whole head with some left over." —shelton graham
Get it from Amazon for $13.99 (available in two sizes and 20 shades).
It'll also restore your skin's pH balance and absorb excess oil. It's everything you want your toner to do, except now you can use it WHEREVER. Plus it's organic and suitable for sensitive skin!
Promising review: "I have very acne-prone and sensitive skin that is pale with pink and red undertones. I break out very easily, and my skin is irritated even by the 'sensitive skin' brands and formulas. I have used EVERYTHING under the sun to aid in redness and sensitivity, and nothing has worked to calm flare-ups like this. I wake up and my skin is glowing and peachy pale, as opposed to red and blotchy. This rose water has not only improved my skin's redness and overall tone, but it has virtually eliminated any signs on acne. I use before I put on my redness moisturizer and before bed as a refresher. I also find myself spritzing at various times of the day, because the fragrance is so pleasant." —Kathy Pancake
Get it from Amazon for $9.95+.
See what won best toners on BuzzFeed Reviews.
Over the years I've noticed my lashes falling out and they're not as voluminous and long as they once were (*cries*). This mascara primer has changed all of that. I use it in tandem with the Thrive Causemetics mascara for a dynamic duo that hasn't failed me yet. The primer base adds a noticeable amount of fibers to thicken my thin lashes, which gives me a full lash look.
Get it from Amazon for $6.12.
Promising review: "I love this nail strengthener!! When my nails were destroyed from gel polish, this easily made my nails more stronger and longer in about three months! The proof is in the pictures! This stuff is AMAZING." —Cierra Lewis
Get it from Amazon for $17.95.
Promising review: "This product has worked GREAT on my armpits where I had big, painful, gross, inflamed and embarrassing hair follicles for YEARS! I use a dollar shave razor now, changed every couple of weeks with Tend Skin after every shower and before deodorant. Miracles!" —A User
Get it from Amazon for $15.99.
Promising review: "I’ve tried a lot of heat protectors and straighteners, but this is the best one yet. It doesn’t make my hair difficult to brush or sticky, like many of them. My hair is so soft and conditioned, and straightens very easily. I don’t even think it’s meant to be a straightening product, but when you have thick curly hair, it still makes the process sooo much easier. I love the fine mist too. I washed and sprayed my hair, then went to bed, and in the morning I finished blow drying (if you have curls, you know they don't dry completely overnight, lol) and flat ironed. Beautiful results! I’ll be reordering for sure." —luckydb16
Get it from Amazon for $15.95.
Promising review: "It makes my bangs and roots look fresh again. And I love that this is a powder and not a stinky aerosol spray. That also means that this lasts MUCH longer. I use it every other day when I don't wash my hair since I have very oily roots. I've been using it for almost a month and barely any is missing out of the bottle. A little goes a long way." —Rachel G.
Get it from Amazon for $9.99.
Reviews have been edited for length and/or clarity.