We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
1. Elizavecca's CER-100 Collagen Coating Hair Protein treatment made with soy protein, allantoin, and ceramide 3. It works like a mask to revive your dry hair and give your strands the boost they need after you've used too much heat on them.
It's recommended for use on damaged, over-processed hair of all textures.
Promising review: "TikTok made me buy this the first time. I liked it enough to buy it again. It leaves my hair super hydrated and soft. If you have issues with oily hair, maybe not for you. But those with dry or curly hair needing moisture — yes yes yes! Keep the box for directions because you can’t read the ones on the bottle if you don’t understand the language." —Kandyce D.
Get it from Amazon for $8.45.
And read our full review of Elizavecca's Hair Protein Treatment.
2. A set of matte lipsticks about to put every other lipstick you've ever tried to shame (just read some of the reviews dragging more expensive brands). This lipstick goes on easy and stays on — even through eating a cupcake *and* a whole night out, as one reviewer confirms.
Promising review: "What can I say, I saw a TikTok about this lipstick and for $10 had to try it! The reviews are right, for some reason this lipstick is better than even $20 name brand ones bought from Ulta. Not only does it smell great, but dries in under a minute and survived eating a cupcake, a Starbucks drink, and an entire evening out, no smudging and had to be removed with a makeup wipe. Fantastic product!!" —Claire
Get a six-piece set from Amazon for $9.99 (available in three color combinations).
3. Bold Uniq Purple Hair Mask, which works to brighten the tone of blonde hair between salon visits, and also as a great deep conditioner to give your hair some extra moisture (and shine). Bleaching can be so harsh on your locks, but this mask will help restore that moisture it's missing.
Promising review: "I saw this product on TikTok and decided to give it a try! This product is absolutely amazing! I have always had platinum blonde hair, and it always turns a golden blonde after awhile. My hair is naturally dirty blonde. I even noticed it made my roots lighter. Will buy again! A MUST-HAVE FOR PLATINUM BLONDES!" —Kelsie
Get it from Amazon for $26.99.
4. An adorable octopus-shaped blackhead remover that actually works to exfoliate away whiteheads, blackheads, and any other ~ink~ clogging up your pores. You may be disgusted by what the lil' cutie pulls out of your face, but you'll be so thankful it does.
Promising reviews: "I saw this on TikTok, and it works great so far." —MarMar Manuel
"After just two days of use, this adorable little octopus has done wonders for me, and smells great too. Here's how I used it: I wore down the stick just a little to where the texture from the salt is visible, scrubbed around on my face so there was plenty of product, and then I used my fingers to gently massage all the gunk away. Rinse, pat dry, and enjoy the softness. Highly recommended for people with sensitive skin like myself." —LuckLocust
Get it from Amazon for $11.88.
5. A eyeshadow primer so your beautiful smokey eye looks just as good at the end of the night as it does when you spent all that time perfecting it. Touch-ups who?
Promising reviews: "I saw this used by a makeup artist on TikTok giving a tutorial for women over 40. Totally changed how my eyeshadow works. No clumping or crease lines! —wo1995
"This eye primer is amazing!!! I have super oily eyelids and was getting to the point that I would rarely bother with eyeshadow because even with expensive primers it would be smudged and creased within an hour. So glad I don't need to shell out for Urban Decay or Mac Paint Pot anymore; they don't hold a candle to this and it's so much cheaper. Game-changer." —Chloe
Get it from Amazon for $13.99.
6. The Chi Spin N Curl, which is here to make you feel like you're living in the year 3000. You may not be living underwater, but you will have a curling iron that does all the work for you. Simply drop a section of your hair into the barrel, and it will rotate it on its own, leaving you with a perfect coil in just a few seconds. Voilà!
Promising review: "OK. This 👏 thing 👏 is 👏 amazing 👏. I have two sisters that are professional cosmetologists and well that talent surpassed me COMPLETELY. I have straight, stubborn hair. I’ve never been able to get it to do anything. I’ve never been good at using a curling iron, wand, leave-in curlers or had any luck with the “wavy hair hacks." So I did my research when I saw this thing on TikTok, of all places, and WOW, I’m super impressed. I’ve used it twice so far and truly LOVE IT! It's very easy to use." —LinLo09
Get it from Amazon for $72.73+ (available in six colors).
7. Winky Lux Flower Balm not only made to be super moisturizing, but also to change color based on the unique pH levels in your skin. You'll get the perfect custom shade that works for you. Now that's magic!
Promising review: "I loved this color-changing balm!!!!!!! It’s been my favorite purchase so far. I saw this girl on TikTok use it, and I had to try it. It’s super compact, and the color it gives out is so pretty and fits well with everyone’s skin tone. It’s moisturizing and sheer. I’m buying more instead of getting my lips tattooed." —Stephany
Get it from Amazon for $17 (available in three colors).
8. A continuous water mister perfect for days two and three after you wash your hair when you want to freshen up your locks without having to do a full wash. The mist will cover more of your hair and leave it damp (but not drenched), so you can style it exactly as you wish.
Promising review: "Another amazing product TikTok made me buy. Was looking for some thing for when I wet my hair in the mornings. My old typical spray bottles kept breaking or leaking. This one has a longer spray time and the mist is perfect when I don’t want to get my hair too wet. All in all worth it especially for the price." —M. Zuniga
Get it from Amazon for $7.99+ (available in three sizes).
9. Laneige Lip Glowy Balm that may just become your new go-to because not only will it help hydrate your lips and leave them feeling soft, but you'll also get to enjoy one of the amazing flavors everyone won't stop raving about. Looking @ you Gummy Bear!
Promising reviews: "I had seen this all over TikTok and finally gave it a try! So glad I did. It’s a really good quality lip product, and I will be buying it again. ❤️" —malinda leonard
"I adore this gloss in all flavors. The feel is wonderful. It's not sticky or greasy. The scents are all lovely and it gives the perfect amount of sheen. It's my go-to!" —Marci Jones
Get it from Amazon for $18 (available in four scents).
10. A set of makeup sponges that cost a fraction of all the other well-known brands on the market. And these sponges hold up and work just as well (or even better) than any other. They work overtime to give you expert-level blending and coverage when applying foundation, BB cream, powder, and even concealer. Pro tip: try using them while wet for even smoother coverage.
Promising review: "Don't hesitate, just buy these. I was using the Real Technique sponges for years and I bought these on a whim after seeing several TikToks praising these. I love these sponges and the price. I apply liquid foundation with a damp sponge and these work better than Real Techniques. They are dense but soft and 'bouncy.' I wash mine between each use, and these hold up very well and much better than the RT. I'm very happy with my purchase and the price. I will definitely continue to buy." —chris
Get a set of five from Amazon for $5.94 (available in 11 color combinations).
11. A Denman Hair Brush specifically designed with evenly spaced bristles to detangle and shape curls at the exact same time, essentially cutting your styling time in half. You can hit snooze in the morning knowing you'll still be out the door with perfect hair in no time.
12. An exfoliating scrub mitt you can use a couple of times a month to remove all the excess dead skin and particles on your skin. It's also great for removing self-tanner, fighting ingrown hairs, and increasing circulation.
Promising review: "I have very thin and light body hair, so any form of removal (shaving, waxing, etc) usually leaves me with a lot of ingrown hairs. I've tried body scrubs and washcloths and neither really do a great job. I saw this product recommended by a dermatologist on TikTok and thought I'd try it — it's amazing! I also have very sensitive skin, and this mitt doesn't leave my skin irritated at all. However, absolutely do not use this mitt on your face, neck, or other sensitive areas, it would be way too harsh.
I like to use this mitt first when I get in the shower, then use a body wash (a gentle chemical exfoliant) and follow up with body lotion for dry and sensitive skin. This whole routine is fragrance-free and leaves my skin feeling very soft and moisturized." — Kat
Get it from Amazon for $9.99 (also available in a set of two).
13. A Lovoir Winged Eyeliner Stamp because nothing, and I mean nothing, can stop you from having an amazing day when you create the perfect cat-eye in less than a minute. What's that? Oh yeah, that's just Marvel on the phone to get you to be the next star now that you have an amazing superpower.
Check out this TikTok by @kingaborysiewicz!
Promising review: "Someone recommended this product for me on TikTok, I was unsure of the quality because it was such a cheap price. I have cried and swam, and this stuff doesn’t come off easy! It’s great. Not to mention it lasts a long time! I am happy with this brand." —Shay Lastowski
Get it from Amazon for $14.97+ (available in three sizes).
14. First Aid Beauty's KP Bump Eraser Body Scrub Exfoliant formulated to gently eliminate any rough or bumpy skin that's giving you trouble. People with keratosis pilaris swear by this for helping them get smoother skin.
Promising review: "I saw this on TikTok and Instagram. I decided to try it, and it really works. I used it on my thighs and upper arms. I noticed a difference the first time and even more the second time!!! Fabulous product. Worth every penny." —Launa
Get it from Amazon for $12+ (available in four sizes and a pack of two).
15. Maybelline's Instant Age Rewind Concealer with a sponge on the end, meaning you can swipe it under your eyes in seconds — nobody will know that you couldn't fall asleep for hours last night. It's so easy to use, even makeup newbies will love it, as one reviewer confirms.
Promising review: "I personally like this product. Throughout high school (I recently graduated in June), I never knew how to do makeup. But then I heard this product was the absolute best on TikTok. And trust me, they were not lying. It has really good coverage and hides my 'raccoon eyes.' And the beat part is that a little bit goes a long way. So if you’re starting out or want to try something new I definitely recommend to try this out .<3" —Liela Lee
Get it from Amazon for $8.80+ (available in 19 shades).
16. Solaroil, a nail and cuticle oil designed to strengthen your nails with daily use. Just massage it on at night and wake up in the morning to more beautiful nails.
Promising review: "I found this on TikTok, and I’m so pleased with the results. My nails are getting stronger and growing. And the best of all, not chipping. Love it." —sidna saavedra
Get it from Amazon for $9.90.
17. Maybelline's Lash Sensational Sky High mascara because the ~sky's the limit~ when it comes to your lashes, and this mascara will help you get there. The formula is made with a mix of bamboo extract and fibers to help build the length of your lashes without clumping or weighing them down.
Promising review: "I bought this mascara after seeing it go viral on TikTok. This stuff is incredible. I've been using this mascara for two months, and it's still performing very well. I admit that I am not a fan of the packaging (it feels clunky, cheap, and plasticy), but it's the inside that counts, right? The formula builds well. The brush is the perfect length to grip and coat all of my lashes. It lengthens my short eyelashes after just one coat! I tested this against my more expensive mascaras, and it performed better than most!" —Gizelle Cade
Get it from Amazon for $9.98+ (available in two shades).
18. A hair-finishing stick that looks like mascara but actually works to put all your baby hairs, flyaways, and broken hair into their place (i.e., on your head and not in whatever direction they feel like it). Your hair will look more polished and put together in seconds.
Promising review: "I saw this on TikTok and didn’t believe it was as good as they said, but it is! It looks like a tube of mascara, and I thought it would make my hair hard or greasy looking, nope! Just makes the flyaways stay down. Now if I could just remember to use it more often. 😂" —Sam Ingle
Get it from Amazon for $6.78.
19. Or an edge control gel reviewers swear stays in place all day *and* doesn't flake, so you can keep your edges and baby hairs exactly where you want them.
And just a note that you shouldn't feel pressured to lay your edges! For more on this, check out "Just A Friendly PSA That You Don't HAVE To Lay Your Edges Down If You Don't Wanna."
See it in action on TikTok here.
Promising review: "So, I first found out about this product in my Cosmo school I attend and fell in love. It stays on just right for a long time, just as advertised! I had bought a different edge tamer and was disappointed, but this one exceeds my expectations, which is why I also purchased the largest tub size! <3 This is my fave edge tamer out there! A little goes a long way!" —Maria
Get it from Amazon for $7.50+ (available in six sizes and a pack of three).
20. L'Oréal Paris Infallible Fresh Wear Powder Foundation because it's bound to be your new favorite foundation as soon as you try it. It's a full-coverage powder that blurs redness and acne, has a matte finish, and stays put all day. Yes, the foundation can basically do it all!
Promising review: "I have purchased this three times in the color Sienna, and it is perfect! It's totally worth all the hype on TikTok. This is a very emollient powder that sticks to the skin. I prep with sunscreen then use this. The fragrance dissipates quickly. I noticed the actual powder is bouncy to the touch. I have not used the pelican or sponge it comes with. I like to use a powder brush. It gives me full coverage, and I look flawless all day. I also don’t need to blot. And I am very oily. I will certainly continue to repurchase. This is the best powder I have tried since Mac Studio Fix." —Maria Webba
Get it from Amazon for $7+ (available in seven shades).
21. Olaplex No. 3 hair perfector, which is worth the investment (especially for anyone with broken, damaged hair) because it works to strengthen your hair from within by repairing the bonds.
Promising review: "My hair was damaged from use of heat tools and became unmanageable, but after watching a 'Sephora Must-Haves' Video on TikTok, something told me to try it! So I did! Oh man, how I’ve seen a major difference after using this product! This is just my second time using it (same bottle). Yes, it’s only 100 ml, but it’s so worth the money. I use it as an overnight mask and wash it in the morning! I never been so happy with results." —michelleelee
Get it from Sephora or from Amazon for $30.
And check out our full review of Olaplex No. 3 here.
22. Juno & Co.'s Clean 10 Cleansing Balm — it's made with only 10 ingredients that remove makeup (yes, even your waterproof mascara) without leaving that oily feeling behind. Reviewers also say it leaves their skin feeling hydrated after use.
Promising review: "I LOVE THIS PRODUCT!!!! I found it on TikTok and OMG!! It works so well. I don't have to sit there and rub the crap out of my eyelashes to get the waterproof mascara off. I will admit, it doesn't take 100% of the makeup off but about 95% of my makeup comes off. It is not water-resistant, as emulsifying it with water helps take the makeup off. I have not found a better makeup remover, and yes, that includes Micellar Water (which also works well but leaves my skin feeling oily). With this cleansing balm, my face feels hydrated and smooth. LOVE LOVE LOVE IT!!!!!!!! 1000/10 would recommend!!!" —Deetje Frederick
Get it from Amazon for $14.99.
23. A facial applicator brush that'll be an easy way to apply your face masks and skincare. The soft bristles and sturdy handle make it so you can basically paint the product right on your face, leaving an even coat as you go.
Promising review: "I absolutely love these. I saw them on TikTok and ordered them right away. I've been using them for months now and they make applying masks so much easier. I get a much more even application than I did with my hands or with other brushes. Extremely easy to use, clean, and store. Love love love!" —caterina
Get a two-pack from Amazon for $5.50.
24. Dr. Jart+'s Mini Cicapair Tiger Grass Color-Correcting Treatment made to be worn on its own or under your makeup to help reduce any redness or uneven texture on your face. It's made with SPF 30, so you get a one-two punch of coverage and protection when applied. That's a ~knock-out~ product if I've ever heard of one!
Promising review: "The hype is to be believed. I discovered this product from @BauerBeauty on TikTok. I loved how she showed the application and the payoff, which is reduced redness. I have rosacea with a lot of redness around my nose and outside the corners of my mouth. This reduces the redness without having to use foundation." —DJJJJ
Get a mini from Sephora for $25.
Plus, check out one BuzzFeed Shopping editor's full review of Dr. Jart's Cicapair Tiger Grass Color-Correcting Treatment here!
25. A shampoo scalp massager to use in the shower to help stimulate your scalp to remove dandruff *and* soothe your head to help promote hair growth. Plus, it will turn your shower into a spa-like experience every time.
Promising review: "I saw this little thing all over TikTok and everyone swore by it. To be honest, they’re right, and I now swear by it. It’s perfectly soft and sturdy to massage the scalp. Works shampoo into roots, helps with dry skin and such. I absolutely love it, and I use it every time I wash my hair. I most definitely would recommend to anyone. Don’t hesitate." —Z
Get it from Amazon for $6.98+ (available in three colors).
26. Glossier's Cloud Paint — a multipurpose product you can use on both your cheeks and eyes for a nice subtle glow that will make you feel like a beauty star because of how easy it is to apply.
Promising review: "I purchased Dusk first because I saw it on TikTok. It’s so creamy and easily blendable. Dusk is great for during the day. I purchased Storm second for at night or going out. I never thought I would like a cream blush. I have always been a powder girl. I may never go back!!!" —Felicia
Get it from Glossier for $22 (available in 10 blush shades and five bronzer shades).
Read our full review of Glossier's Cloudpaint.
27. Or Maybelline's Cheek Heat gel-cream blush reviewers have compared to the previous product. 👀 This has a water-based formula and will give you a nice touch of color on your cheeks when you apply a dot or two. And nobody will be able to tell the difference.
BuzzFeed Shopping writer Emma Lord says: "I'm a Glossier Cloud Paint stan, so I'll continue to buy it, but I love this affordable alternative, too! It spreads on super easily and can either go on sheer or build for a bolder effect. I got the Rose Flush shade and enjoy it for ~everyday wear~ since it's so easy to squirt a bit on my fingers, swirl it into my cheeks, and be on my merry way. It lasts all day and looks super natural to boot!"
Promising review: "I heard about this from an Influencer on TikTok. Sheer and the color is great. And the price can't be beat. Thank you, Maybelline!" —Kaye Ralene White-Hancock
Get it from Amazon for $5.98+ (available in six shades).
28. Bio-Oil, which is made with a mix of vitamins A and E, chamomile, and lavender that work together to help fade scars (no matter how old), minimize stretch marks, and also moisturize dry skin. Simply apply the oil to the affected area in the morning, and you'll see a noticeable difference within a few months.
Promising review: "Acne scars? Read this. I found out about this product while scrolling through TikTok last week. It came highly recommended, so I decided to look up the price on Amazon. After reading several reviews, I figured I might as well try it out. Today is the fourth day I used the product on my face. My skin looks dewy and nice. The discoloration on my cheeks from a few years old acne scars is improving. My skin looks younger — it’s hard to describe, but I can see a difference. It looks less rough. I’ve been using it morning and night." —Yasmin Rodriguez
Get it from Amazon for $9.95+ (available in two sizes).
29. Verb Ghost Oil — a lightweight hair oil that gives your hair the refresh it needs on your non-wash days. It's great for all hair types, but especially those prone to frizz. A couple of spritzes of this formula will tame flyaways and add shine without contributing any greasiness.
30. A set of dermaplaning razors designed to be a quick way for you to shape your eyebrows, remove any unwanted hair, and just get smooth skin without having to spend more time in a salon chair.
Promising review: "I saw these on TikTok and was skeptical, but they work so well. I use them for any facial peach fuzz and to shape my eyebrows, and they're perfect." —Megan Kopicko
Get a set of three from Amazon for $5.67.
31. A heatless curling rod headband perfect for anyone who wants to cut down on the amount of heat they use on their hair but not give up those perfect curls. Simply wrap your hair around the headband before you go to bed, and you'll wake up to big curls (sans heat damage!).
The set includes a curling rod, two hair scrunchies, a claw hair clip, and two duckbill hair clips to set it in place. You can use this on all hair types, but reviewers say it works best when used with damp hair!
Promising review: "Before purchasing, I’d seen a lot of reviews and tutorials on TikTok showing the results. My hair is thick, coarse, and naturally wavy, so I figured this might be a good alternative to rollers that are time-consuming to put in, difficult to sleep in, and ultimately not worth it. And MAN was I right to be hopeful. Wrap pieces of damp hair around it before bed, the tighter the wrap, the tighter the curl. Easy to sleep in since there’s nothing on the back of your head, and my curls are BOUNCY the next morning. My only complaint is that it doesn’t help give any top-volume, but nothing some teasing can’t fix. 10/10. I’ll never go back to a curling iron." —Mariah
Get it from Amazon for $7.99 (available in six colors).
32. Tower 28 Daily Rescue Facial Spray made without any alcohol, oil, or fragrance, so it's safe to spritz on all skin types to help soothe dry and irritated skin.
Tower 28 is a LA-based woman-owned small business that creates nontoxic, vegan, and cruelty-free beauty products for all skin types.
Promising review: "This product is such a game changer for maskne! I was a bit hesitant after I saw a TikTok video with it, but after trying it, I added it to my everyday skincare routine!" —Lisa0214
Get it from Sephora for $28 (available in two sizes).
33. L’Oreal Paris Elvive 8 Second Wonder Water here to help reverse damage to your hair in eight seconds. Yes, you read that right. It only takes eight seconds. It'll basically make you feel like you have soft and shiny Disney Princess hair when you get out of the shower.
It's recommended to use this product on the ends of your hair (be careful to avoid your scalp) two to three times per week on wet hair after you shampoo. You should use one dose if you have fine to medium textured hair, two to three if you have thick to curly textured hair and add one extra dose if you have long hair.
Promising Reviews: "Yes, I actually saw this product reviewed on TikTok and had to try it. It is amazing stuff, OMGOSH!!! I have already purchased my second bottle. I have a lot of hair, and it gets tangled easily this stuff made it soft and manageable after the first use. PLEASE be careful not to get it on your scalp it does start to feel warm almost like when you have had your hair color on too long, I just use it more towards the ends. Overall great stuff." —Jennifer Borchers
"I don’t usually do reviews on products, but for this one I absolutely have to. I have 3c type hair and struggle with a lot a breakage, unmanageability, and moisture. When my mom mentioned this product to me I didn’t take her seriously because of the simple fact that we have two completely different hair textures. I never would've thought this brand would work on my hair. I have never in my 22 years felt my hair like this. I feel like I have a completely different head of hair. This product is so amazing and I will FOREVER be using this product in my hair regimen." —Theressa Hailey
Get it from Amazon for $9.97.
34. A bottle of NYX setting spray you can spritz on after doing your makeup in the morning and not have to worry about applying again. You'll look and feel great all day long.
35. A Marshmallow Whip Maker so you can ~whip~ up your favorite face cleanser and turn it into a cup of frothy foam. Not only does this cause your cleanser to last longer, but the texture can also reduce friction on your face. And it looks incredibly cool and fun!
To use, add a pearl-sized drop of cleanser, fill the container with water to the dotted line, and pump into its foam.
Promising review: "I bought this product after doing a bunch of reviews after seeing it all over my TikTok feed. This device takes your cleanser and turns it into a foamy product. Why would you want your cleanser to be foam? First, you will make your cleanser last WAY longer. You add a little bit of cleanser and water, then pump it a few times. Instantly it’s foam. You will be using less product, which means you will save money. Another reason is that the product became concentrated and when you put on your face you get the whole product all over your entire face. Foam cleansers are preferred when cleansing because it’s more thorough when washing. It gets the whole surface area. Third, it’s fun! You pump and you instantly have foam. I made a video on TikTok and it went viral! This product is so cute and fun plus it will help stretch your cleanser." —Aimee Rouseau
Get it from Amazon for $7.
Reviews have been edited for length and/or clarity.