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    49 Marvel Movie and TV Callbacks That Were So Clever, The Writers Literally Planned Them For Years

    All the way from Iron Man to WandaVision

    The Marvel Cinematic Universe has been running for over a decade, and that means there have been a lot of callbacks and references among all those movies and TV shows over the years. We asked the BuzzFeed Community for their favorites, and these are the incredible results:

    🚨 Spoilers ahead! 🚨 Also, not all submissions are from Community users.

    1. Loki cheering when Hulk smashes Thor in Thor: Ragnarok is a reference to Loki getting similarly smashed in The Avengers.

    Hulk smashing Loki in The Avengers and Hulk smashing Thor in Ragnarok with Loki yelling, "Yes, that's how it feels"
    Marvel

    Suggested by: benevolentspirit

    2. In Spider-Man: Homecoming, there's a picture of Bruce Banner in Peter's physics class and a mural of Howard Stark in a stairwell.

    A picture of Bruce Banner alongside famous scientists in a classroom and a mural of famous thinkers in a stairwell featuring Howard Stark
    Sony

    3. A Stark-designed ship in Thor: Ragnarok requires that Thor use the name "Point Break," a reference to Tony using the nickname in The Avengers.

    Tony saying, "No hard feeling, Point Break," in The Avengers and then Thor struggling to get access to a ship's controls until he says, "Damn you, Stark, Point Break," and gets access in Ragnarok
    Marvel

    Suggested by: pipermurreyj

    4. In Infinity War, Loki makes a reference to something Tony said to him all the way back in The Avengers, making it clear he's really switched sides.

    Tony answering Loki's "I have an army," with "We have a Hulk," in The Avengers and Loki saying, "And for another, we have a Hulk," in Infinity War
    Marvel

    Suggested by: megana459810788

    5. Principal Morita in Spider-Man: Homecoming has a picture of his grandfather Jim Morita, one of Cap's Howling Commandos from Captain America: The First Avenger (and both characters are played by Kenneth Choi).

    Jim Morita alongside Captain America in The First Avenger and a portrait of Jim in Principal Morita's office in Homecoming
    Marvel / Sony

    6. A case described in Doctor Strange seems to match Justin Hammer's failed attempt at re-creating Iron Man in Iron Man 2.

    A knock-off Iron Man twisted 180 degrees at the waist in Iron Man 2 and someone saying, "I've got a 35-year-old Air Force Colonel, crushed his lower spine in some kind of experimental armor," in Doctor Strange
    Marvel

    Suggested by: intercept & christinaf30

    Though the description does also sound like Rhodey's injury in Civil War, the age and timing don't match.

    7. A map in a S.H.I.E.L.D. facility in Iron Man 2 seems to label significant places in both past and future MCU movies.

    A fuzzy map with circles that's been labeled with Greenland; Norway or Sokovia; Wakanda; New Mexico; Malibu; and New York, New Jersey, or Virginia
    Marvel

    Suggested by: christopherf4a0d0a2c4

    Greenland is where Cap crashes the Valkyrie, Malibu is where Tony lives at the time, New Mexico is where Thor's hammer lands, and Wakanda is where T'Challa lives. The other locations are a little unclear. The one on the US East Coast could be New York, a reference to the battle of New York; New Jersey, where Camp Lehigh is; or Virginia, where Bruce Banner becomes the Hulk. The one in Europe could be Norway, where the Tesseract was hidden for a long time, or Sokovia, where the Maximoffs are from.

    8. Captain America: The Winter Soldier mentions Stephen Strange as a target of Project Insight two years before the release of Doctor Strange.

    Sitwell saying, "A TV anchor in Cairo, the Under Secretary of Defense, a high school valedictorian in Iowa City, Bruce Banner, Stephen Strange, anyone who's a threat to HYDRA"
    Marvel

    9. Agents of S.H.I.E.L.D. references Wolfgang von Strucker and the fact that he gave Scarlet Witch and Quicksilver their powers, which we saw in the credits of Captain America: The Winter Soldier.

    Wolfgang von Strucker looking at the imprisoned Maximoff twins in Winter Soldier and someone saying, "I know Strucker has been experimenting on powered individuals," in Agents of Shield
    Marvel / ABC

    Suggested by: everlea

    10. In Agent Carter, we meet the Stark Labs scientist Anton Vanko, who we learned in Iron Man 2 helped create Stark's arc reactor technology and also fathered Ivan Vanko, aka Whiplash.

    A screen in Iron Man 2 describing Ivan Vanko's history, including an espionage conviction, and Anton Vanko in Agent Carter wearing a name tag
    Marvel / ABC

    11. In Captain America: Civil War, Sam interrupts Scott because he still doesn't want Steve to find out Scott beat him in Ant-Man.

    Sam saying, "It’s really important to me that Cap never finds out about this," in Ant-Man and then interrupting Scott in Civil War with "It was a great audition, but it’ll never happen again"
    Marvel

    12. In The Incredible Hulk, we meet a pizza-craving grad student who grows up to become Peter Parker's teacher in Spider-Man: Homecoming.

    Mister Harrington sitting at a computer and holding pizza in The Incredible Hulk and then in front of a school bus in Spider-Man: Homecoming
    Marvel / Sony

    Suggested by: putzik47

    13. Thor's failed attempt to soothe Hulk in Thor: Ragnarok is a reference to what Natasha does to soothe Hulk in Avengers: Age of Ultron.

    Natasha saying, "Hey, big guy, the sun's getting real low," and touching Hulk's hand in Age of Ultron and Thor doing the same thing in Ragnarok
    Marvel

    14. Black Panther's UN speech scene parallels the press conference at the end of Iron Man.

    Tony Stark saying, "I am Iron Man," in response to a dismissive reporter and T'Challa just smiling in response to a man asking, "With all due respect, King T'Challa, what can a nation of farmers have to offer the rest of the world?"
    Marvel

    Suggested by: jlb6

    15. Marvel Cinematic Universe TV shows have a running joke of messing up that famous Spider-Man quote, "With great power comes great responsibility."

    Agents of Shield quote: "With great power comes a ton of weird crap that you are not prepared to deal with," Jessica Jones quote: "With great power comes great mental illness," and Cloak and Dagger quote: "With great power comes even more power"
    ABC / Netflix / Freeform

    16. The first episode of Agents of S.H.I.E.L.D. casually mentions Project Pegasus, which we later find out was the secret Tesseract experiment that gave Captain Marvel her powers.

    Skye saying, "Shield covered up New Mexico, Project Pegasus," on Agents of Shield and a scene in Captain Marvel that says, "Project Pegasus, joint NASA USAF facility"
    ABC / Marvel

    Suggested by: dizzytooth81

    Plus, "New Mexico" is a Thor reference.

    17. Captain Marvel teases people who saw Captain America: The Winter Soldier by implying Fury will lose his eye by trusting a Coulson lookalike, only for him to actually lose his eye by petting a cat.

    Fury saying, "Last time I trusted someone, I lost an eye," in Winter Soldier, then in Captain Marvel injuring his eye in a car accident after trusting a disguised alien and then losing his eye while petting an alien that looks like a cat
    Marvel

    Suggested by: goosethekitty

    18. Captain Marvel explains how Fury came up with the Avengers Initiative presented in Iron Man 2, as well as where the name Avengers came from.

    A folder in Iron Man 2 that says The Avengers Initiative, a document in Captain Marvel that describes The Protector Initiative, and Carol in front of her plane that says Avenger
    Marvel

    Suggested by: megana459810788

    19. Thor actually takes Thanos's advice from Avengers: Infinity War when he kills him in Endgame.

    Thanos saying, "You should have gone for the head," in Avengers: Infinity War, and Thor saying, "I went for the head," in Endgame
    Marvel

    Suggested by: isatom

    20. Also in Avengers: Endgame, Loki brings back (or maybe originates) his spot-on Captain America impression from Thor: The Dark World.

    Loki disguised as Steve and saying, "I can feel the righteousness surging," in Thor: The Dark World, and then mocking the way Steve says, "On my way to coordinate search and rescue," in Endgame
    Marvel

    Suggested by: jaclynm3

    21. Steve gets tired of his own catchphrase after using it through three movies.

    Steve saying, "I can do this all day," twice in The First Avenger, once in Civil War, and once in Endgame, and replying, "Yeah, I know, I know," in Endgame
    Marvel

    Suggested by: jaclynm3

    22. Steve almost re-creates his iconic elevator fight from Winter Soldier in Endgame until he realizes the one thing he could have said to walk out without fighting.

    Steve realizing a fight is coming in Winter Soldier and knocking out everyone in the elevator versus him realizing a fight is coming in Endgame and saying, "Hail Hydra," to get out without fighting
    Marvel

    Suggested by: jaclynm3

    23. Thor references the iconic shawarma lunch from the Avengers mid-credits scene in Avengers: Endgame.

    Past Thor saying he and Tony are going for a bit of lunch before he goes to Asgard in Endgame, and the Avengers eating shawarma in The Avengers
    Marvel

    Suggested by: mikea4846bed6c

    24. Stan Lee makes his final cameo in the MCU in Endgame, bringing with him some poignant final advice for Tony and Steve.

    A younger Stan Lee driving a car with a "Nuff said" bumper sticker and yelling, "Hey, man! Make love, not war!"
    Marvel

    "This is Stan Lee’s final nod and message to his fans as he, quite literally, drives off into the sunset. He's been digitally de-aged, which means this is likely Stan Lee himself in the '70s rather than a character. His final words, 'Make love, not war,' are both a nod to the Iron Man movies because that’s what Tony did when he stopped making weapons for the military and fell in love with Pepper, as well as parting advice to the First Avenger, who goes back in time at the end to live his life with Peggy Carter. So this scene is Stan’s parting gift in the final Avengers movie, and it's underscored by a bumper sticker with one of his catchphrases: ‘Nuff said."

    jonathanpalmer

    25. James D'Arcy returns in Avengers: Endgame to play Edwin Jarvis, Howard Stark's butler who we first met in Agent Carter.

    Jarvis and Peggy Carter in a diner in Agent Carter, and Jarvis opening a car door for Howard Stark in Endgame
    ABC / Marvel

    Suggested by: whopple

    26. Thor's comment after Steve calls Mjolnir in Endgame confirms that he saw Steve was worthy enough to lift the hammer in Age of Ultron.

    Mjolnir moving a little when Steve pulls in Avengers: Age of Ultron as Thor looks confused, and Thor saying, "I knew it," when Steve summons Mjolnir in Endgame
    Marvel

    Suggested by: kookycooky97

    27. Pepper's Rescue Armor in Endgame is the same silvery blue as the gown she picked out for herself as a birthday gift from Tony in the first Iron Man movie.

    Pepper wearing her backless, v-neck gown in Iron Man and wearing the Rescue Armor Tony built her in Endgame
    Marvel

    Suggested by: mjwatson92

    28. Sam finally gets to say "on your left" back to Steve in Endgame after hearing it so much in Winter Soldier.

    Steve saying, "On your left," to Sam both as he runs past and as he lies in a hospital bed in Captain America: The Winter Soldier, and Steve hearing Sam say, "On your left," on his comms as a portal appears behind him in Avengers: Endgame
    Marvel

    Suggested by: mororke7

    29. Steve finally says "Avengers, assemble" for the first time in Endgame after teasing it in Age of Ultron.

    Steve getting cut off after saying just "Avengers," in Age of Ultron and then saying, "Avengers, assemble," in Endgame
    Marvel

    Suggested by: kookycooky97

    30. Peter activates "Instant Kill" again in Endgame, but on purpose this time unlike when he accidentally activated it in Spider-Man: Homecoming.

    Peter panicking and saying, "I don't wanna kill anybody," when Karen activates Instant Kill in Spider-Man: Homecoming, and Peter saying, "Activate Instant Kill," in Endgame
    Sony / Marvel

    Suggested by: kookycooky97

    31. Scott gives Hope a look after she calls Steve "Cap" in Endgame because she teased him throughout Ant-Man and the Wasp for doing the same thing.

    Scott saying, "Cap needed help," and Hope saying, "Cap?" in Ant-Man and the Wasp, and then Hope saying, "We're on it, Cap," which makes Scott smile at her in Endgame
    Marvel

    Suggested by: cor15

    32. T'Challa uses Clint's name when he asks for the gauntlet in Endgame, revealing that he actually did care when Clint introduced himself in Civil War.

    Clint saying, "We haven't met yet, I'm Clint," and T'Challa replying, "I don't care," in Civil War, and then T'Challa saying, "Clint! Give it to me," in Endgame
    Marvel

    Suggested by: marcusanthonym2

    33. Tony's last words in Endgame before sacrificing himself to save the world are the same words he ended his first movie with.

    Tony saying, "The truth is I am Iron Man," in Iron Man and saying, "And I am Iron Man," before snapping in Avengers: Endgame
    Marvel

    Suggested by: murrays3

    34. Steve and Tony prove each other wrong one last time in Endgame, years after their big argument in The Avengers.

    Steve saying, "You're not the guy to make the sacrifice play," and Tony saying, "Everything special about you came out of a bottle," in The Avengers, then Tony dying and Steve wielding Mjolnir in Endgame
    Marvel

    "Tony sacrifices himself for the greater good to save everyone, proving he's the guy to make the sacrifice play, and Steve is able to wield Thor’s hammer, proving he is worthy and special."

    blairweidig

    35. Harley, Tony's friend from Iron Man 3, attends Tony's funeral in Endgame.

    Harley as a kid with a potato gun in Iron Man 3, and Harley grown up and in a suit at Tony's funeral in Endgame
    Marvel

    Suggested by: megana459810788

    36. Morgan asks Happy for cheeseburgers at the funeral, the same thing Tony asked for after escaping his abductors in the first Iron Man.

    Tony Stark saying, "I want an American cheeseburger," in Iron Man and Morgan Stark responding to Happy Hogan asking her what she wants with "Cheeseburgers," in Avengers: Endgame
    Marvel

    Suggested by: megana459810788

    37. Tony's first arc reactor, which Pepper turned into a keepsake in Iron Man, also appears at his funeral.

    The arc reactor with an engraving that says, "Proof that Tony Stark has a heart," first lit and in a glass box in Iron Man, and then unlit and resting on a bouquet in Endgame
    Marvel

    38. Steve and Bucky say goodbye in Endgame the same way they did before Bucky left for war in The First Avenger.

    Bucky saying, "Don't do anything stupid until I get back," and Steve saying, "How can I? You're taking all the stupid with you," in Captain America: The First Avenger, and them repeating it in Avengers: Endgame with the roles reversed
    Marvel

    Suggested by: mh202019

    39. Steve and Peggy dance in Endgame to the same song that was playing on the stereo when Nick Fury broke into Steve’s apartment in Winter Soldier.

    Steve walking into his apartment where Fury is sitting and "It's Been a Long, Long Time" is playing in Winter Soldier, and Steve dancing with Peggy to the same some in Endgame
    Marvel

    Suggested by: mesaunders96

    "It's Been a Long, Long Time" was actually released just before the end of World War II, and it was a huge hit after the war ended. The lyrics are about reuniting with a lover after a long time apart.

    40. Throughout Endgame, Wanda's visions from Age of Ultron all sort of come true.

    Wanda's visions of Steve's shield breaking, Steve dancing with Peggy, and most of Asguard dying in Age of Ultron with the same things happening in Endgame
    Marvel

    41. In Spider-Man: Far From Home, Peter unknowingly mimics the way Tony interacts with holograms in Iron Man, which gets him a fond look from Happy.

    Tony putting his arm into a holographic gauntlet in Iron Man and Peter doing the same thing
    Marvel / Sony

    Suggested by: maiziehurst123

    42. Also in Far From Home, Happy turns on "Back in Black," the song that the Jon Favreau-directed Iron Man opens with, but Peter Parker is too young to recognize who it's by.

    A boombox playing AC/DC's Back in Black in Iron Man and Happy turning on Back in Black in Spider-Man: Far From Home with Peter responding, "Aw, I love Led Zeppelin"
    Marvel / Sony

    Suggested by: mjwatson92

    43. The MCU starts with Tony saying "I am Iron Man" at the end of Iron Man, and Phase Three ends with "Spider-Man's name is Peter Parker" in Spider-Man: Far From Home.

    Tony saying, "The truth is I am Iron Man," in Iron Man and Mysterio saying, "Spider-Man's name is Peter Parker," in Far From Home
    Marvel / Sony

    Suggested by: its_just_pretty_great

    44. Both Spider-Man: Homecoming and Spider-Man: Far From Home end with a cutoff "What the f—?"

    Aunt May saying, "What the f—" in Homecoming, and Spider-Man saying, "What the f—" in Far From Home
    Sony

    45. WandaVision reveals that Jimmy Woo mastered the card trick he asked Scott about in Ant-Man and the Wasp.

    Jimmy Woo asking Scott how he did a card trick and practicing the trick in Ant-Man and the Wasp and then doing the card trick in WandaVision
    Marvel / Disney+

    46. The earlier commercials in WandaVision correspond to the pieces of Wanda's story we've seen throughout the MCU.

    WandaVision's toaster, watch, bath powder, and paper towel commercials alongside Wanda saying Stark tech trapped her, Strucker experimenting on Wanda and Pietro, and Wanda looking horrified in Lagos
    Disney+ / Marvel

    The Stark toaster represents the Stark tech that killed Wanda's parents and traumatized her and Pietro. The Strucker watch and Hydra Soak represent Wanda and Pietro turning to Strucker and Hydra to find control only to be experimented on. The Lagos paper towels represent Wanda's failed attempt to contain a bomb in Lagos.

    47. As Monica is walking through the hex barrier in WandaVision, she hears a lot of voices, including Carol repeating something she said in Captain Marvel.

    Carol saying, "Your Mom's lucky, when they were handing out kids, they gave her the toughest one," to Monica in Captain Marvel and then Monica hearing it in WandaVision
    Marvel / Disney+

    48. In Avengers: Infinity War, Vision is in the middle of asking Wanda to stay with him when they're interrupted by a fight, and WandaVision reveals that he was most likely about to show her the property he'd already bought them if she agreed.

    Vision saying, "Stay with me," in infinity War and the property deed with "To grow old in," written on it in WandaVision
    Marvel / Disney+

    49. And finally, WandaVision includes a lot of references to Wanda's past with Vision. Probably the most heartbreaking is Wanda's "I can't feel you," as she feels Vision's lifeless head, which is a reference to them saying "I just feel you," to each other in Infinity War.

    Wanda saying, "I just feel you," as she probes the mind stone and Vision saying it back to her later in Infinity War and Wanda saying, "I can't feel you," in WandaVision
    Marvel / Disney+

    Did we miss your favorite Marvel callback? Let us know in the comments!

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