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Your new beauty obsession is just a click away...
You can use this daily or weekly depending on how you feel about its abrasiveness.
Promising review: "This is a holy grail to my sensitive skin and germaphobic personality! It does take time to get used to due to its rough feel, but once you start to use it daily, it's hard to use anything else! Nothing else gives me such a clean feeling on my skin during my showers. I use to have very bad skin conditions all over my body: eczema, body acne, dry patches, and dark spots. This helped clear basically everything, and now I'm more confident in showing my skin in public than I have ever been. It soaks up very nicely, and you can feel all of the dirt that's on your skin from day-to-day activities getting scrubbed off. The long length is great for reaching in hard to reach spots, such as your back. Since it's extremely rough, I would advise against using it on your face." —Jay G.
Get a three-pack from Amazon for $12.25+ (available in five colors).
After each use, just separate the brush and the sponge from inside and dry.
Promising review: "I was looking for a soft scrubbie for my face and when I saw this cute little guy, I knew it'd be perfect — and it is! The top is scrubby but not too abrasive, so I can scrub pretty hard without it scratching the bejeezus out of my face. There is a sponge inside that fills up with whatever soap I'm using so I don't have to worry about running dry. I use a stick cleanser, rub it on my face, scrub away with this thing, and rinse it out under the water. The inside sponge is removable so if you don't like it for some reason, you can just take it out. I bought this thing months ago and it is still in perfect condition with daily use and its adorable little face is still intact. I mean, just look at it. How could anyone not want it in their life immediately?" —TF
Get it from Amazon for $5.97.
Promising review: "It hurts but it works :) I haven't shaved my legs in months and used to have to every three to four days. I've seen the best results on my armpits; I used to shave them every other day but since I epilated two weeks ago, I've seen no hair growth and no hair shadow. Way more convenient than waxing, too, because you can target individual shorter hairs as they grow in rather than waiting for everything to grow back a certain length. Also IDK if this is true, but my grandma told me that after she used an epilator for five-ish years she pretty much stopped growing hair. It also hurts less every time you do it, so don't get discouraged by the very painful first session." —k3upikachu
Get it from Amazon for $39.99.
Promising review: "This has the consistency of a liquid lipstick with a glossy finish. Not too sticky, not too drying. Once I apply a full coat, I leave it on while I apply the rest of my makeup. Once I'm finished, I wipe my lips with a clean tissue and I'm left with a perfectly stained lip. I then apply a coat of clear lip gloss so my lips don't dry out. The stain LASTS forever. I purchased this with the intention of staining my lips rather than a bold full coverage look. It stains my lips pinkish-red, making them look 'alive' and juicy. This staining power is strong. The only product that I've tried that lasts even longer is their Ink Velvet line." —K
Get it from Amazon for $9.99 (available in 10 colors).
When I'm not using a sleeping mask, this is what I'm slathering on — I just love how luscious it feels and how good my skin feels after!
Promising review: "This is the only face lotion I will use! The title says it all but seriously this is the only cream I will use on my face now. It's helped with everything on my face. I recommend this entire skin care line! I have very dry skin and I have tried almost everything from drugstores to the priciest brands and this is well priced and fantastic! Not to mention to you need just one pump for your face and neck so it lasts a long time." —Paul M. Kelly Jr.
Get it from Amazon for $28.80.
Promising review: "I really liked this product because it gave me significant results in just a few days. I have tried other whitening products but I definitely think this one is my favorite because its not only easy to use but also works very well. There is also no weird aftertaste, and all I do is keep my mouth open wide for around 30 seconds. The whitening capabilities were also great, and I know this because my teeth were stained before but now they are not. Lastly these pens were very easy to use because all you have to do is twist the dial at the bottom of the pen clockwise, and product comes out. So overall I would rate this pen a 10/10 and I am definitely planning on buying more in the future." —Roy Joseph
Get two from Amazon for $20.99.
This is silicone-free, fragrance-free, oil-free, non-comedogenic, and safe for sensitive skin. To use, dispense a quarter of a dropper into your hand and apply like a serum. Note that on application, the shade may appear lighter but after 30–60 seconds, it'll adjust to its true color. Because it's silicone-free, natural separation may occur. This is normal and it'll be fixed when applied to skin. Plus, you can recycle the bottle! Learn how to here.
Promising review: "I neeeeeever write reviews but i’m telling you if you’re on the fence or searching for a holy grail product this is it! In all seriousness, this is my favorite product that i’ve ever owned and i own them all 😅 I did not believe the hype and thought it would just be sheer coverage with a little bit of a glow, but i’m telling you this makes your skin look SO nice and there is literally zero way of telling you have anything on!! I tried it for the first time today on vacation in Jamaica and have been sweating and in the water and it still looked like i just applied it. I rolled out of bed this morning, put this on in five seconds, went to breakfast and actually felt super confident in my skin! would 1000000% recommend." —durrua hishon
Get it from Amazon for $48 (available in 24 shades).
I love using this to set my makeup because there's never any cakiness — it makes my makeup look fresh and bright so it doesn't oxidize or fade. The airbrushed effect is everything. There's a lot in the container so you don't have to worry about running out anytime soon.
Promising review: "This is my first time trying a banana powder and I am never going back to normal setting powder! The powder is lightly pigmented to create a brightening effect which is perfect for my dark under eyes. Highly suggest!" —Debbie
This is vegan, cruelty-free, paraben-free, and allergen-free.
I know because I've used it! It makes my hair feel fuller, more voluminous, and clean too. The scent is light and lovely and I love the price.
This is sulfate-free, paraben-free, cruelty-free, and vegan.
Promising review: "I would give 6 stars if it were possible. I have fine hair. This shampoo leaves my hair light and clean. It doesn't dry it out, and it doesn't weigh it down. It smells great, a little like coconut with a hint of citrus, not cloying or perfume-y. And surprisingly, my wet hair is a bit easier to run the comb through than with my other shampoos. For years I've used a terrific salon product, quite expensive, but with COVID it became unavailable so I figured I'd try something new. Like my salon shampoo, this one is concentrated so you don't need to use much. Even the container is well made with a sturdy cap and a chunky container that is less likely to topple from a shower caddy. And I appreciate the environmentally friendly features. Most of all, though, I'm really happy with what it does to my hair." —Sam
Get it from Amazon for $6.98.
Promising review: "This stuff is a miracle product. I rarely write reviews but I really was compelled to because I LOVE this product. I started seeing results after two or three weeks but now, after consistently using it daily for three months, I have eyelashes that look false (or like extensions!) I am beyond pleased. My eyelashes used to be short, sparse, and I was missing lashes on each corner of the eye. Not only did it make them thicker, it made them grow back in the corners and they are SO long my son told me today I may have to cut them at some point because they are almost touching my eyebrows. Lol. I just thought I’d have to accept that I’d have shorter sparse lashes because I’m getting older, but I will never have to because I’ll never be without this stuff!! The trick is be patient, be consistent and make sure to cover the entire lash line. I sort of feather it on to the outer lashes too. It worked way beyond how I expected it to." —Kristin
Get a six-week supply from Amazon for $34.
Promising review: "I am a shimmering pink princess with this highlighter. I have swatched it all over my chest, shoulders, and cheeks. I have lost my mind over the Fenty highlighters. I put them on even when I don't leave my house 'cause I love them that much. I just feel beautiful with it on. Folks looking at me like I lost my mind cause I'm at home with a full face of makeup on and not even going anywhere. My kids are just shaking their heads cause I'm crazy about this product. Oh, and don't ask to borrow it cause the answer is no! My only problem with these highlighters is I can't decide which one to wear." —Jazzy Red
Get it from Fenty Beauty and Sephora for $36 (available in nine shades and as solos or duos).
Promising review: "I bought this in June or July and I love that I picked this one. It smells great, keeps your skin soft, stays on until you shower, and glows so beautifully!! I'm going to be purchasing the other ones!" —BunnyGlow
Get it from Fenty Beauty and Sephora for $59 (available in three shades).
Promising review: "Bought this to replace a similar trimmer that had stopped working. So glad I bought this. It works a million times better than any other trimmer I have ever bought. The blades are so sharp, yet remove hair painlessly. I use this to groom the hairs outside my nose and my upper lip hair. Gets the hairs all the way to the skin. For the price you will not be disappointed! I’ve paid the same price for real crappy ones that don’t work half as good as this, or are cheaply made. This is a great, solid, well-made product that works exactly as described." —jmama3
Get it from Amazon for $19.99.
That's me above, wearing Cloud Paint in Dawn! Reviewers note that you only need a little bit, as it goes a long way, which is great because it means the tube will last you a long time. It's so seamless and hydrating that it almost feels like a moisturizer. It's also hypoallergenic, dermatologist-tested, paraben-free, fragrance-free, and cruelty-free.
Promising review: "Literally incredible. Cloud Paint makes me instantly look alive. So easy to put on. I didn't realize how lifeless I looked before I put it on. It doesn't get better than this. Seamless, intriguing, and lasts forever. I am in love." —J
Get it from Glossier for $18 (available in eight shades).
And check out our Glossier Cloud Paint reviews for more deets!
This is cruelty-free and vegan.
Promising review: "I love how moisturizing this product is! I’ve bought three of these and will absolutely continue to purchase them. It is right between a lip balm and lipstick where it provides more pigment than a tinted lip balm, but is not as in your face as a lipstick. It’s also very moisturizing when you apply, and after it wears off it leaves an even, light lip stain so you still have some natural-looking softer color left on your lips. Hunny Bun is a great your-lips-but-better color." —jessicacwang
Get it from Sephora for $17 (available in nine shades and two finishes).
Meebak is a Korean woman-owned small biz with products that center around the ingredient cica, also known as centella asiatica, or tiger grass, a herbal plant that has natural healing properties and has been used for thousands of years as an herbal remedy to calm and soothe skin.
My skin never feels tight or dry at all after using it, which is actually a miracle in itself. I was like "Is this for real?" It's for real. It makes your skin feel smooth and clean to the touch (not that you should be touching your face) and I always look forward to using it nightly. It also has a light earthy scent that I just love!
Promising review: "I decided to try out a new cleanser in my routine and this was the only product I used differently. I didn’t think a cleanser would make such a big difference. My face felt so smooth and hydrated. My oiliness in my T-zone was evened out. I usually have a lot of oil buildup on and around my nose and it did wonders for that. I will definitely repurchase when I’m through." —Eun
This is vegan and cruelty-free.
Promising review: "My teen and I are both using the lactic acid resurfacing night serum. We are both seeing great results. I see my fine lines and areas of discoloration fading and my teen, who has very sensitive skin, is seeing improvements in acne scarring and overall complexion. This product is a game-changer." —TM
Get it from Biossance for $62.
This is vegan and cruelty-free.
Promising review: "This has so much pigment! It feels absolutely amazing on the lips! I am extremely impressed! Excellent product!" —Amanda1010
Get it from Free People for $26 (available in six colors).
I love the texture of this; it's truly lightweight and feels like nothing on your skin. Which makes me happy to use it everyday, knowing it goes on so well and is protecting my skin!
Purlisse is a Chinese-American woman–owned small biz that is a culmination of Asian wisdom and modern philosophy. Founder Jennifer Yen took inspiration from her grandmother's beauty rituals and her own heritage to create a brand that would help give women a reason to believe in their beauty.
Promising review: "Holy grail moisturizer and SPF! I love this lightweight yet hydrating moisturizer! I appreciate that it offers sun protection but doesn't smell or feel like sunscreen. Wears great alone and with makeup. I have dry and sensitive skin, and this was the one that didn't cause irritation while maintaining high effectiveness. Recommend!" —Nikki
This is made with heavy-duty moisturizers like castor oil, beeswax, and lanolin, and is dermatologist-tested and cruelty-free. Plus, you can see what other Glossier products we love!
Promising review: "I absolutely adore the birthday Balm Dotcom. I’m on my third one and will probably keep repurchasing it until the end of time. It’s one of the only lip products that truly leaves my lips feeling hydrated and soft and not needing to reapply ever half hour because the formula is so thick and it stays on for hours. I also love the little touch of shimmer and smell, but the formula is just wonderful in general. I purchased the mint one, and I really enjoy that one too. I trade off between the two of them and completely ignore the dozens of other lip products I have, because the Balm Dotcoms are so good for me." —Lillian
Get it from Glossier for $12 (available in eight flavors).
Besame Cosmetics is a family-owned small biz based in California whose cosmetics and products are cruelty-free and created for sensitive skin. They pride themselves on making products that are long-wearing and minimal waste.
Promising review: "This looks amazing. I wasn't sure how it would look due to how it is a personal color based on pH, but it looks stunning on. It really looks amazing and I've gotten so many compliments from everyone who has seen me wearing it. It's my favorite item to wear, even on my low-key days when I'm not wearing any other makeup but foundation. It's such a fun item, I'm going to buy another tube to ensure I have more to wear." —Emily
Get the set from Besame Cosmetics for $28.
The gel will also set your brows and keep them in place.
The Lip Bar is a Black-owned small biz and vegan brand dedicated to changing the beauty landscape's lack of inclusion, use of excessive chemicals, and focusing on beauty that doesn't compromise health.
Promising review: "I loved the design and shape. Makes it easy to apply and my brows looks flawless every time." —Renita J
Get it from Target for $13.99 (available in three shades).
I use these and absolutely love how refreshed and healthy my skin feels afterward. It also doesn't feel thirsty or starved for nutrients after, and my skin naturally looks brighter and dewier.
Promising review: "These sheet masks are legit. I use one every night, it has been week one and my skin has never looked better! I haven’t had the confidence to step out without foundation in a while. After using these sheet masks consistently, I actually want to go out without foundation. My skin feels smooth, it looks soft, clear, bright, and glows! Not only does it work on me but my mom has been using them with me and there has been obvious improvement in her skin texture. After washing my face at night, I slap one of these babies on for 30 minutes and remove the sheet. Massage the extra essence into my skin and neck and I wake up with dewy, soft, supple, and glowing skin. My skin stays moisturized all day. I can’t live without these now. The price is so worth it for the results." —Amy Sanchez
Get it from Amazon for $11.99.
Snail mucin is a star ingredient for fading acne scars and hyperpigmentation. It's also super hydrating, which is important for your skin barrier. And the extreme hydrating benefits are a plus. This is fragrance-free and great for all skin types.
Promising review: "This product is amazing! When I use it on a regular basis, my skin is healthy, clear, and smooth. In my experience, it’s helped with acne breakouts and hyperpigmentation scars. To me it’s a must try." —Marie
Get it from Amazon for $19.
Kulfi Beauty is a South Asian woman-owned small biz that wants to empower the South Asian community through representation. It is a journey of rediscovering the joy in makeup and reclaiming beauty. BTW "kulfi" is a type of South Asian ice cream!
Promising review: "Love this eyeliner. It goes on so smooth and once it sets, doesn’t smudge!" —Laura
Get it from Kulfi Beauty for $20 (available in five shades).
Promising review: "So affordable with great results. I’ve used it every day and night after washing my face for the past month and I’ve seen a great difference in how hydrated my skin is. Worth every penny!" —reedlapage
Get it from Sephora for $6.80 (available in two sizes) or from Amazon for $21.47 (in size large).
Promising review: "Great exfoliator. I had itchy skin and realized it was from dry skin that needed to be exfoliated. This did the trick! My skin feels so smooth and I'm not having to resist scratching in public like some dirty bird any more lol. Love this product. And it's lasting. Others have said it is flimsy or that bristles come out easily, that has NOT been my experience at all. I am not gentle with mine at all and all my my brush is still intact and as strong as ever. I'm happy with my purchase." —Lateisha
Get it from Amazon for $9.99.
Promising review: "This is the best mascara I've ever owned and I've tried everything. It makes my lashes so long that people think I have falsies. It does not clump, does not crumble and flake, stays on all day, and comes off super easy when I use my makeup remover. The brush is plastic too which I love and usually this mascara lasts me for six months without drying out." —Stasy
Get it from Amazon for $12.95 (available in two shades).
Reviews have been edited for length and/or clarity.