We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
1. A CeraVe Hydrating cleanser that won't leave your face feeling tight and itchy. It's great for sensitive and acne-prone skin to wipe the day off *without* moisture loss.
Promising review: "I got this after seeing a recommendation on TikTok. It's been a lifesaver for me. I have dry, red, sensitive, acne-prone skin. Most cleansers strip my skin, but not this one. It’s been helping keep my skin clear while not drying it for a few months now. If you have dry skin this is a must!" —L Ashburne
Get it from Amazon for $14.49+ (available in two sizes).
2. Bold Uniq Purple Hair Mask for a better blonde *without* the salon visit. Not only does it remove yellow tones and brassiness, it also deep conditions damaged locks.
Promising review: "I saw this product on TikTok and decided to give it a try! This product is absolutely amazing! I have always had platinum blonde hair, and it always turns a golden blonde after awhile. My hair is naturally dirty blonde. I even noticed it made my roots lighter. Will buy again! A MUST-HAVE FOR PLATINUM BLONDES!" —Kelsie
Get it from Amazon for $29.99.
3. A Denman Hair Brush to help smooth and shape curly hair painlessly, thanks to its rows of no-catch bristles. Your coils will be polished and perfectly defined *without* hot tools or hours of styling.
4. A Lovoir Flick Stick because the perfect cat eye will make you feel unstoppable. This two-sided product makes it almost *too* easy to stamp on a wing and then precisely define the rest of your eye.
Promising review: "Someone recommended this product for me on TikTok, I was unsure of the quality because it was such a cheap price. I have cried and swam, and this stuff doesn’t come off easy! It’s great. Not to mention it lasts a long time! I am happy with this brand." —Shay Lastowski
Get it from Amazon for $14.97+ (available in three sizes).
Check out this TikTok by @kingaborysiewicz!
5. A set of matte lipsticks that won't leave an unsightly stain behind on your Starbucks cup. Silky smooth and long-lasting, they put more expensive products to shame.
Promising review: "What can I say, I saw a TikTok about this lipstick and for $10 had to try it! The reviews are right, for some reason this lipstick is better than even $20 name brand ones bought from Ulta. Not only does it smell great, but dries in under a minute and survived eating a cupcake, a Starbucks drink, and an entire evening out, no smudging and had to be removed with a makeup wipe. Fantastic product!!" —Claire
Get a six-piece set from Amazon for $9.88 (available in three color sets).
6. The Chi Spin N Curl for the perfect coil every time. Requiring minimal hair expertise, this futuristic device heats and shapes every strand into the ringlet or wave of your dreams.
Promising review: "OK. This 👏 thing 👏 is 👏 amazing 👏. I have two sisters that are professional cosmetologists and well that talent surpassed me COMPLETELY. I have straight, stubborn hair. I’ve never been able to get it to do anything. I’ve never been good at using a curling iron, wand, leave-in curlers or had any luck with the “wavy hair hacks." So I did my research when I saw this thing on TikTok, of all places, and WOW, I’m super impressed. I’ve used it twice so far and truly LOVE IT! It's very easy to use." —LinLo09
Get it from Amazon for $69.99+ (available in six colors and one bundle).
7. Maybelline's Instant Age Rewind Concealer with an applicator sponge on the end, making it so easy to cover up those under-eye bags (or any imperfection, really) in record time. Reviewers love that just a little bit of this product goes a long way and gives skin a healthy, radiant glow.
Promising review: "I personally like this product. Throughout high school (I recently graduated in June), I never knew how to do makeup. But then I heard this product was the absolute best on TikTok. And trust me, they were not lying. It has really good coverage and hides my 'raccoon eyes.' And the beat part is that a little bit goes a long way. So if you’re starting out or want to try something new I definitely recommend to try this out .<3" —Liela Lee
Get it from Amazon for $5.99+ (available in 15 shades).
8. Solaroil, a nail and cuticle oil that addresses damage from all those gel manicures. Just massage it on at night and wake up in the morning to beautiful hands and feet.
Promising review: "I found this on TikTok, and I’m so pleased with the results. My nails are getting stronger and growing. And the best of all, not chipping. Love it." —sidna saavedra
Get it from Amazon for $9.90+ (available in three sizes).
9. A cute lil' octopus-shaped blackhead remover that gently exfoliates and works to pull out excess sebum (the stuff that causes whiteheads and blackheads). It's fun to use and smells great, too!
Promising reviews: "I saw this on TikTok, and it works great so far." —MarMar Manuel
"After just two days of use, this adorable little octopus has done wonders for me, smells great too. Here's how I used it: I wore down the stick just a little to where the texture from the salt is visible, scrubbed around on my face so there was plenty of product, then I used my fingers to gently massage all the gunk away. Rinse, pat dry, and enjoy the softness. Highly recommended for people with sensitive skin like myself." —LuckLocust
Get it from Amazon for $12.50.
10. A continuous water sprayer for styling your tresses between washes. The ultra-fine mist leaves hair damp enough for a new updo without leaving it (and you) soaked.
Promising review: "Another amazing product TikTok made me buy. Was looking for some thing for when I wet my hair in the mornings. My old typical spray bottles kept breaking or leaking. This one has a longer spray time and the mist is perfect when I don’t want to get my hair too wet. All in all worth it especially for the price." —M. Zuniga
Get it from Amazon for $9.99+ (available in four sizes).
11. Maybelline's Lash Sensational Sky High mascara to take your makeup game to the next level. It lengthens and defines using a formula that won't clump or smudge.
Promising review: "I bought this mascara after seeing it go viral on TikTok. This stuff is incredible. I've been using this mascara for two months, and it's still performing very well. I admit that I am not a fan of the packaging (it feels clunky, cheap, and plasticy), but it's the inside that counts, right? The formula builds well. The brush is the perfect length to grip and coat all of my lashes. It lengthens my short eyelashes after just one coat! I tested this against my more expensive mascaras, and it performed better than most!" —Gizelle Cade
Get it from Amazon for $9.23 (available in seven shades and three bundles).
12. Juno & Co.'s Clean 10 Cleansing Balm — it's made with only 10 ingredients that melt even your toughest waterproof mascaras and leave your skin free of residue. Its star ingredients, Pearl Barley and vitamin E, work to nourish, hydrate, and brighten skin over time.
Promising review: "I LOVE THIS PRODUCT!!!! I found it on TikTok and OMG!! It works so well. I don't have to sit there and rub the crap out of my eyelashes to get the waterproof mascara off. I will admit, it doesn't take 100% of the makeup off but about 95% of my makeup comes off. It is not water-resistant, as emulsifying it with water helps take the makeup off. I have not found a better makeup remover, and yes, that includes Micellar Water (which also works well but leaves my skin feeling oily). With this cleansing balm, my face feels hydrated and smooth. LOVE LOVE LOVE IT!!!!!!!! 1000/10 would recommend!!!" —Deetje Frederick
Get it from Amazon for $14.99.
13. A set of makeup sponges that are a waaay better investment than the more expensive ones. They allow you to effortlessly blend your foundation, BB cream, powder, and concealer. Try using them while wet for flawless coverage.
Promising review: "Don't hesitate, just buy these. I was using the Real Technique sponges for years and I bought these on a whim after seeing several TikToks praising these. I love these sponges and the price. I apply liquid foundation with a damp sponge and these work better than Real Techniques. They are dense but soft and 'bouncy.' I wash mine between each use, and these hold up very well and much better than the RT. I'm very happy with my purchase and the price. I will definitely continue to buy." —chris
Get a set of five from Amazon for $7.99+ (available in eight colors).
14. Olaplex No. 3 hair perfector, which works to repair bonds within your hair for visibly healthier locks. This pre-shampoo treatment is ideal for those with damage from coloring, chemical treatments, or heat styling (AKA everyone).
Promising review: "My hair was damaged from use of heat tools and became unmanageable, but after watching a 'Sephora Must-Haves' Video on TikTok, something told me to try it! So I did! Oh man, how I’ve seen a major difference after using this product! This is just my second time using it (same bottle). Yes, it’s only 100 ml, but it’s so worth the money. I use it as an overnight mask and wash it in the morning! I never been so happy with results." —michelleelee
Get it from Sephora or Amazon for $30.
And check out our full review of Olaplex No. 3 here.
15. Dr. Jart+'s Mini Cicapair Tiger Grass Color-Correcting Treatment made to help reduce any redness or uneven texture on your face. The green-to-beige cream can be worn alone *or* with makeup and includes mineral SPF 30 protection. Is there anything that this product *can't* do?!
Promising review: "The hype is to be believed. I discovered this product from @BauerBeauty on TikTok. I loved how she showed the application and the payoff, which is reduced redness. I have rosacea with a lot of redness around my nose and outside the corners of my mouth. This reduces the redness without having to use foundation." —DJJJJ
Get a mini from Sephora for $21.
Plus, check out one BuzzFeed Shopping editor's full review of Dr. Jart's Cicapair Tiger Grass Color-Correcting Treatment here!
16. A shampoo massager to turn every shower into a spa-like experience. The plastic grip fits your hand comfortably and silicone bristles exfoliate the scalp, increase blood flow, and leave you with a wonderfully deep clean.
Promising review: "I saw this little thing all over TikTok and everyone swore by it. To be honest, they’re right, and I now swear by it. It’s perfectly soft and sturdy to massage the scalp. Works shampoo into roots, helps with dry skin and such. I absolutely love it, and I use it every time I wash my hair. I most definitely would recommend to anyone. Don’t hesitate." —Z
Get it from Amazon for $6.98+ (available in three colors).
17. An exfoliating scrub mitt that exfoliates the skin and leaves it feeling baby soft. Use it in the shower a few times per month to remove self-tanner, fight ingrown hairs, and increase circulation.
Promising review: "I have very thin and light body hair, so any form of removal (shaving, waxing, etc) usually leaves me with a lot of ingrown hairs. I've tried body scrubs and washcloths and neither really do a great job. I saw this product recommended by a dermatologist on TikTok and thought I'd try it — it's amazing! I also have very sensitive skin, and this mitt doesn't leave my skin irritated at all. However, absolutely do not use this mitt on your face, neck, or other sensitive areas, it would be way too harsh.
I like to use this mitt first when I get in the shower, then use a body wash (a gentle chemical exfoliant) and follow up with body lotion for dry and sensitive skin. This whole routine is fragrance-free and leaves my skin feeling very soft and moisturized." —Kat
Get it from Amazon for $6.99+ (also available in a set of two).
18. Glossier's Cloud Paint — a gel-cream blush for a subtle but buildable, dewy flush. You'll feel like a professional makeup artist when you apply this user-friendly, nonstreaky product.
Promising review: "I purchased Dusk first because I saw it on TikTok. It’s so creamy and easily blendable. Dusk is great for during the day. I purchased Storm second for at night or going out. I never thought I would like a cream blush. I have always been a powder girl. I may never go back!!!" —Felicia
Get it from Glossier for $20 (available in six shades).
Read our full review of Glossier's Cloudpaint.
19. First Aid Beauty's KP Bump Eraser Body Scrub Exfoliant formulated to wash away bumps and roughness. Use in the shower to buff away dead skin and reveal your smoothest arms.
Promising review: "I saw this on TikTok and Instagram. I decided to try it, and it really works. I used it on my thighs and upper arms. I noticed a difference the first time and even more the second time!!! Fabulous product. Worth every penny." —Lana
Get it from Amazon for $12+ (available in four sizes and two package sizes).
20. A silicone applicator brush so your face masks and serums end up on your face, not your hands. They allow you to evenly spread your skincare products so every inch of your face gets some TLC.
Promising review: "I absolutely love these. I saw them on TikTok and ordered them right away. I've been using them for months now and they make applying masks so much easier. I get a much more even application than I did with my hands or with other brushes. Extremely easy to use, clean, and store. Love love love!" —Caterina
Get a two-pack from Amazon for $5.50.
21. A hair-finishing stick that will put flyways in their place. It's not mascara, but both are essential parts of your morning routine.
Promising review: "I saw this on TikTok and didn’t believe it was as good as they said, but it is! It looks like a tube of mascara, and I thought it would make my hair hard or greasy looking, nope! Just makes the flyaways stay down. Now if I could just remember to use it more often. 😂" —Sam Ingle
Get it from Amazon for $6.94+ (available in two package sizes).
22. Bio-Oil, which can pretty much handle anything, from uneven skin tones to stretch marks. Beneficial for all skin types and textures, the caring formula is packed with natural oils that promote healthy, moisturized skin.
Promising review: "Acne scars? Read this. I found out about this product while scrolling through TikTok last week. It came highly recommended, so I decided to look up the price on Amazon. After reading several reviews, I figured I might as well try it out. Today is the fourth day I used the product on my face. My skin looks dewy and nice. The discoloration on my cheeks from a few years old acne scars is improving. My skin looks younger — it’s hard to describe, but I can see a difference. It looks less rough. I’ve been using it morning and night." —Yasmin Rodriguez
Get it from Amazon for $10.26+ (available in two sizes).
23. A set of dermaplaning razors to quickly address rogue brow hairs and annoying peach fuzz. It exfoliates without irritating to reveal your smoothest skin yet.
Promising review: "I saw these on TikTok and was skeptical, but they work so well. I use them for any facial peach fuzz and to shape my eyebrows, and they're perfect." —Megan Kopicko
Get a set of three from Amazon for $5.94+ (available in two package sizes).
24. An edge control gel that holds allll day without residue or flaking. The water-based formula is made with argan and castor oil for smooth, healthy hair.
And just a note that you shouldn't feel pressured to lay your edges! For more on this, check out "Just A Friendly PSA That You Don't HAVE To Lay Your Edges Down If You Don't Wanna."
See it in action on TikTok here.
Promising review: "So, I first found out about this product in my Cosmo school I attend and fell in love. It stays on just right for a long time, just as advertised! I had bought a different edge tamer and was disappointed, but this one exceeds my expectations, which is why I also purchased the largest tub size! <3 This is my fave edge tamer out there! A little goes a long way!" —Maria
Get it from Amazon for $4.97+ (available in six sizes and two package sizes).
25. A bottle of NYX setting spray because you worked too dang hard on your makeup to let it fade or melt away. Spritz this on after application and you'll look fresh as a daisy all day long.
Promising review: "I had seen this on TikTok and thought it was a waste of money, until I tried it, and it works. It locks in your makeup. You just have to make sure your makeup is perfect and then spray your face." —Mary
Get it from Amazon for $7.79+ (available in four styles, two sizes, and two bundles).
26. A Revlon One-Stop Hair Dryer & Volumizer so you can skip your next trip to the salon. Easily dry and style your hair while adding volume and reducing frizz — need I say more?
This brush has hype with more than 213,000 5-star reviews, and it really does live up to it. The oval brush design smooths the hair and the round edges create volume — leaving you with a salonworthy blowout at home. It also has two heat and speed settings and a cool option.
Promising review: "THIS. IS. EVERYTHING. TikTok made me buy it. I actually have 3b wavy hair that's very thick. I gave up blow drying a long time ago... never worked for me with all this hair. Now, I have myself a near salon quality blow out with nothing but this tool and CLEAN HAIR! I didn’t even towel dry, just air dried for 15 minutes. Life changing. Even if it breaks, I will buy again. It’s so nice to have that blown out look for style and convenience, but it’s perfectly primed for straightening (I’m sure I can get BONE STRAIGHT). I just can’t say enough good things about this god send for THICK HAIR! And it’s easy to maneuver and manage while using it. And again, I put zero product to achieve this look! So smooth!!" —Dominique Morrow
Get it from Amazon for $38.88.
27. L'Oréal Paris Infallible Fresh Wear Powder Foundation that keeps blemishes and fine lines covered without suffocating your skin. It has a matte finish that stays put all day. The search for the perfect face product ends here.
Promising review: "I have purchased this three times in the color Sienna, and it is perfect! It's totally worth all the hype on TikTok. This is a very emollient powder that sticks to the skin. I prep with sunscreen then use this. The fragrance dissipates quickly. I noticed the actual powder is bouncy to the touch. I have not used the pelican or sponge it comes with. I like to use a powder brush. It gives me full coverage, and I look flawless all day. I also don’t need to blot. And I am very oily. I will certainly continue to repurchase. This is the best powder I have tried since Mac Studio Fix." —Maria Webba
Get it from Amazon for $9.25+ (available in 20 shades and also in a pack of three).
28. A Marshmallow Whip Maker to supercharge your facial cleanser and reduce oiliness, dulness, and dryness on your skin. It only takes pea-sized amount of product to create a whole cup of frothy goodness.
To use, add a pearl-sized drop of cleanser, fill the container with water to the dotted line, and pump into its foam.
Promising review: "I bought this product after doing a bunch of reviews after seeing it all over my TikTok feed. This device takes your cleanser and turns it into a foamy product. Why would you want your cleanser to be foam? First, you will make your cleanser last WAY longer. You add a little bit of cleanser and water, then pump it a few times. Instantly it’s foam. You will be using less product, which means you will save money. Another reason is that the product became concentrated and when you put on your face you get the whole product all over your entire face. Foam cleansers are preferred when cleansing because it’s more thorough when washing. It gets the whole surface area. Third, it’s fun! You pump and you instantly have foam. I made a video on TikTok and it went viral! This product is so cute and fun plus it will help stretch your cleanser." —Aimee Rouseau
Get it from Amazon for $8+ (available in one size and one bundle).
29. Tower 28 Daily Rescue Facial Spray made without alcohol, oil, or fragrance to help make red or acne-prone skin healthier over time.
Tower 28 is a LA-based woman-owned small business that creates nontoxic, vegan, and cruelty-free beauty products for all skin types.
Promising review: "This product is such a game changer for maskne! I was a bit hesitant after I saw a TikTok video with it, but after trying it, I added it to my everyday skin care routine!" —Lisa0214
Get it from Sephora for $12+ (available in two sizes).
30. A heatless curling rod that gives your hair and break from hot tools *without* making you give up the coils you love. It's pretty foolproof, too — simply wrap your hair around the headband before you go to bed, and you'll wake up to big curls.
The set includes a curling rod, two hair scrunchies, a claw hair clip, and two duckbill hair clips to set it in place. You can use this on all hair types, but reviewers say it works best when used with damp hair!
Promising review: "Before purchasing, I’d seen a lot of reviews and tutorials on TikTok showing the results. My hair is thick, coarse, and naturally wavy, so I figured this might be a good alternative to rollers that are time-consuming to put in, difficult to sleep in, and ultimately not worth it. And MAN was I right to be hopeful. Wrap pieces of damp hair around it before bed, the tighter the wrap, the tighter the curl. Easy to sleep in since there’s nothing on the back of your head, and my curls are BOUNCY the next morning. My only complaint is that it doesn’t help give any top-volume, but nothing some teasing can’t fix. 10/10. I’ll never go back to a curling iron." —Mariah
Get it from Amazon for $6.99+ (available in six colors).
The reviews for this post have been edited for length and clarity.