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    30 Products From Small Businesses You'll Prob Use Over And Over Again

    A ~paw~fect candle 🐾💝, a garlic hot sauce, and way way more.

    We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    FYI — deals can move quickly. We’ll do our best to keep this post and imagery as up-to-date as possible, but we can’t catch everything immediately. Check back throughout Black Friday (and Cyber Weekend) to see our latest updates as the deals change!

    Unless otherwise specified, all sizes in this post are listed in women’s.

    1. This PAWFECT candle from Charmed Aroma. It'll come with a surprise ring hidden inside but that's not even the sweetest part —10% of proceeds from this 'Paw' candle will go to local animal shelters that support and rehabilitate animals in need of TLC. 😭🐾💝

    candle lit with two wicks plus four ring styles below in silver and white gold
    Charmed Aroma

    It'll make a great gift for to folks whole love animals AND love a great candle (I assure you, many of us live right at that intersection). There are four ring options and you'll be surprised with one of them. All rings are made of solid 925 Sterling Silver and will be sealed in a protective bag and enclosed in silver foil so they won't have wax all over 'em. The candle smells like sweet berries, warm vanilla, sweet musk, wagging tails, unconditional love, and fur-ever companions. 😭

    Btw, this brand hand-pours each candle in the USA!

    Get the Paw Candle from Charmed Aroma for $25.99 (originally $31.99; available with ring sizes 5-10).

    2. A stylish DIY tabletop fireplace that'll make you want to host fireside chats with the fam every evening — especially since these glass panels can be removed for s'more-roasting.

    1 Man 1 Garage / Etsy

    The DIY kit comes with 11 wood pieces that snap together without glue or special hardware to create the base, lava rock (for decoration), and sand. It operates on gel fuel (sold separately; not included) so it'll light instantly — and it's safe to use indoors and outdoors.

    Btw, this 1 Man 1 Garage shop, is based in Nashville, Tennessee and has the COOLEST designs. The shop builds the pieces, then provides the instructions so you can put something beautiful together and actually use it going forward. I also recommend the DIY vintage camper style birdhouse and the DIY Japanese-style Pagoda lantern candle holder. Soooo thoughtfully designed and fun.

    Promising review: "Bought this as an anniversary present for my boyfriend and he (we) absolutely love it! The care and detail that went into this is amazing! The wood and glass are high-quality and well packaged and they even included s’mores forks in the kit! So great! Will definitely be purchasing more for gifts in the future!! Keep up the great work!" —April Rojas

    Get the tabletop fireplace from 1 Man 1 Garage on Etsy for $33.15+ (originally $39; available in two styles).

    3. An dogdana that you'll want to wrap around your fur baby for every walk just because of how ADORABLE it is. (Warning: Folks are GOING to stop you on every walk to ask where you got it. 🐾💕)

    The dogdana
    Gabe Jade / Etsy

    Gabe Jade is a Black- and woman-owned shop based in Dallas, Texas. The shop will also accommodate special requests for matching accessories for the whole fam (fur babies included with the matching Dogdanas, of course).

    Promising review: "This is a very well-made scarf for my husky! It fits him very well and I bring it for him to wear after every groom." —Dee Boutte

    Get the dogdana from Gabe Jade on Etsy for $17 (originally $20; free shipping and available in a ton of colors).

    4. Beautiful beaded bracelets with designs to match a ton of BIG MOODS so you can make subtle style statements that speak to your beliefs, the season, or both. 💖

    Designed In Neverland / Etsy

    Btw, this adorable shop is Black- and woman-owned. It's also based in Michigan.

    Get the Disney-themed bracelets from Designed In Neverland for $13.50+ (originally $18; available in lengths from six to nine inches) OR both for $16.80 (originally $24) grab the Winter Wonderland bracelet for $14.40 (originally $18; available in two metal finish options).

    5. A smart cubby that'll turn any table surface into a cool cubicle so kiddos can get have a fun workspace even if they don't have a traditional desk.

    a three-side wooden stand that has two walls and a back (like a box with a missing side). It has a dinosaur print and is standing up on a table. The empty space in the middle has a laptop, speaker, and mug sitting there
    BincaIdeas / Etsy

    This cubby is by a small business based in Florida!

    Promising review: "We received our SmartCubbie order and it has made setting up a virtual learning space at home fun for my son. It has brightened up his workspace. The cardboard design is really sturdy and the pockets allow for ease of access to materials needed throughout the school day. It's a very smart and convenient design." —Amcp1083
    Get it from Binca Ideas on Etsy for $21.99+ (available in eight fun prints and two material choices).

    6. Vegan disinfectant toilet tablets for the neat freaks who live to clean their home from top to bottom.

    small white tablets shaped like snowballs
    SiVi Tidy Co.

    Just drop the tablets into your toilet bowl, let 'em sit for three to five minutes, wipe, then flush. BTW, these tablets are made by a Black-owned vegan cleaning company based in Palm Beach, Florida. The brand will also donate a portion of whatever you buy to the charitable cause you choose out of the four available!

    Promising review: "I just received my order and immediately used it. I have never in my life been so eager to clean a toilet. #Extremeadulting. It honestly works and as soon as you open the bag, it smells amazing. The bag comes with these wooden tongs so you can pick up the bombs without getting the residue on your fingers. My bathroom smells great and looks great. Excellent job and will definitely re-purchase.” —Aaliyaah S.

    Get it from SiVi Tidy Co. for $8 (available in a 12-count bag and two scents).

    7. A beautiful yoga mug for the ones who'll always prioritize their chakras *and* morning joe.

    model's hand holding a mug with animated brown-skinned people in bright workout clothes doing yoga poses
    Etsy / Trinigee

    Promising review: "Makes me smile and breathe in good air each time I open my cabinet....I reach for it a lot! Keeps my coffee/tea hot. Whimsical and inspiring! Great service, quick shipping." —Ksglover1

    Get it from Trinigee on Etsy for $20 (free shipping) or directly from the official Trinigee website for $20.

    8. And! A Red Bay coffee beans set to keep that full of something hot and delicious., Amazon

    The set comes with three 12-ounce packs of their bestselling coffee beans including Coltrane, Motherland, and King's Prize. They're all made in small batches in Oakland, California but originate in a variety of places across the globe including Ethiopia, Burundi, Columbia, and Sumatra.

    Also, Red Bay Coffee is Black-owned. The brand intentionally works toward diversifying the coffee industry by creating opportunities for people of color, folks who were formerly incarcerated, women, and people with disabilities.

    Get them from Red Bay Coffee on Amazon for $45.59 (originally $56.99; free Prime one-day shipping).

    9. A tote bag for anyone who knows Black History matters 24/7/365 — and who likes to carry their essentials around in style. The bag features a Civil Rights-inspired button design, including the faces and words of icons like Martin Luther King Jr., Angela Davis, and more.

    Tote in black
    The Trinigee / Etsy

    Promising review: "I love my tote bag!!! I am using it for work and have so much space. It is unique and I love the statement it makes about Black history. My order was received in a timely manner and my shopping experience was great! I am already looking/shopping around to see what I can order next." —Vontressa

    Get it from The Trinigee on Etsy for $25+ (available in three colors and three sizes).

    10. Self-tie headbands that'll be great for folks with hair they love accessorizing. They'll also make perfect stocking stuffers.


    These are by The Wrap life which is a Black- and woman-owned business known for its fabulous hair wraps.

    Get them from The Wrap Life on Amazon for $16 (available in seven colors based on Pantone's Skintone Guide; free Prime one-day delivery).

    11. A phone dock vase that'll prop a student's phone up and help them keep it powered up thanks to the cord opening on the lower front of the dock.

    a pink phone dock with a yellow flower sticking from the vase portion on the back and a black cell phone sitting on the front
    Stak Ceramics / Etsy

    The dock is made of white earthenware clay body and finished with a glossy pale pink speckle glaze. You can stick a single flower in there or even a eucalyptus leaf (real or artificial). Btw, these are made by a small family business based in Pennsylvania.

    Promising review: "This is so beautiful! It’s one of my favorite things I’ve ever ordered from Etsy. A bargain for the price!" —Mmcleod86

    Get it from Stak Ceramics on Etsy for $38 (free shipping; also available in charcoal gray, white speckle, and teal.

    12. A Period Bundle Gift Box to treat yourself and/or any of your period-having loved ones to things that make a menstrual cycle a smoother experience. You deserve. They deserve.


    Btw, the Blume brand was founded by two women of color and its mission is to make young people feel comfortable with their ever-changing bodies during the puberty stage and beyond.

    The bundle comes with three fabulous products from Blume: Meltdown acne oil, Cloud 9 Cramp oil, and a heat pack. The products are vegan, cruelty -, paraben-, aluminum-, alcohol-, gluten-, and fragrance-free.

    Get the Period Bundle Gift Box from Blume for $25.50 (originally $34; discount applied at checkout; free shipping).

    13. A Succa For Plants sweatshirt you need if you're the plant parent who's always bringing back new greenies from the nursery no matter how many plant babies you already have at home. Now, you'll just be saying it with your chest. Might as well! 🌵😘

    green sweatshirt that says "Succa for plants."
    Marklee Co. / Etsy

    Promising review: "I absolutely LOVE this sweatshirt! It’s a little roomie which is just how I like it! I wouldn’t consider it ‘oversized’ but it’s a roomie true-to-size top. The green color is probably the best green I own; it’s a tad muted olive which makes it less harsh of a green color. On the third day that I wore it (yes, in a row!), I had two people ask me for the link to purchase It. It’s a really great buy!" —Olivia Fitzpatrick

    Get it from Marklee Co. on Etsy for $23.19+ (originally $28.99+; available in unisex sizes S-3XL and five colors).

    14. The Brilliant or BS card game that you'll want to pull out to play all the time because of how unpredictable it can be. This'll be an easy game to play since knowing the *actual* trivia answers isn't the point of it exactly. It'll have players questioning their judgment, their friends' and fam's knowledge, and maybe doing a lil' bit of lying 🥴😂.

    Brilliant or BS, Instagram / Brilliant or BS / Via

    Da Rulez 💚💞: Each player has to use their A, B, or C cards to answer a trivia question but that's not all. They have to provide a very convincing reason to convince the designated "judge" that their answer is 100% right. The judge awards the "Brilliant" card to the person who's spiel they believe. The person who earns the "Brilliant" card gets points for convincing the judge (whether they're right or not). Then there's the big reveal: Each player reveals their answer (f/ the A, B, and C cards). Players who got the right answer get a point. The judge gets a point if their "brilliant" card went to someone who got it right but loses a point if the person got it wrong. The person with the most points after everyone's been the judge twice wins the game. May the best BS'er win!

    Get it from Brilliant or BS! for $17 (originally $19.99; use the code BG15), the new edition add-on decks for $7.99 (three editions available) buy all four decks for $26.98 (originally $26.99).

    15. A silk face mask so you can serve a luxe lil' lewk while you're out sticking and moving, darlings. And listen, if you match the mask with your outfit, that's not extra — it's FASHUN.

    three silk masks in black, emerald green, and pink
    Lace Kingdom / Etsy

    These are from a woman-owned shop based in Michigan!

    Promising review: "I bought three of these beautiful, well-fitting, comfortable masks and am purchasing more for myself and my daughter. They are not too big or small on the face and are flattering (as far as masks go!)" —Andrea

    Get these silk beauties from Lace Kingdom for $12.50 (originally $25; available three colors).

    16. An E Marie blanket set to give yourself the cuddliest, coziest chilling experience. It'll come with the rib-knit blanket and eye mask. Oh, what's that I hear? Relaxation calling? Brb.


    The blanket set will also come in a travel bag so you can take this baby in the car with you or wherever else. It'll be a super clutch grab for any socially distanced tailgating or drive-in events you attend during the holiday season. Btw, E Marie is a Black- and woman-owned business and it made Oprah's Favorite Things list this year! Yesss!

    Get it from E Marie Travel on Amazon for $78.40 (originally $98; click to clip the coupon and price change will appear at checkout) available in 11 colors; free shipping).

    ALSO, peep more small businesses that made Oprah's Favorite Things List here!

    17. A Muslin Comfort blanket so you can sleep with the same temperature-regulating material as those snuggly muslin blankets that babies rest in. Mmmhmm, you'll actually factually sleep like a baby. 🛌🏿👶🏿

    white muslin blanket on a made-up bed
    Muslin Comfort

    Btw, it's from a woman-owned business based in California. Use the code HOLIDAY25 for 25% off.

    Get this blanket from Muslin Comfort for $112.49 (originally $149.99).

    18. Personalized name earrings with a minimalist design that'll still stand out when you wear 'em so they'll be the perfect accessories for everyday wear.

    Caitlyn Minimalist / Etsy

    Caitlyn Minimalist is a woman-owned brand based in California.

    Promising review: "I absolutely love my handmade earrings. My name 'Renee' looks great. The font is perfect. Love having a piece of jewelry that was personalized and made to order. The price was very reasonable and received in a timely manner." —Renee

    Get the personalized earrings from Caitlyn Minimalist on Etsy for $19.87 (originally $26.50; available in three metal finishes).

    19. An inspirational notebook — journaling regularly or planning your day in this beauty is about to be the sweetest part of your self-care routine.

    a spiral notebook with "goal getter" written on it in light pink and a person with their hair up sitting in bed with a notebook and a cup of tea
    CopperandBrassPaper / Etsy

    Listen, you'll prob have a hard time picking just one notebook from here. It's a Black-owned business filled with adorable Afrocentric paper goods and gifts and literally EVERYTHING IS SO CUTE, AHHH!

    Get it from CopperandBrassPaper on Etsy for $8 (originally $10).

    20. A portable charging center from Great Useful Stuff that'll simultaneously charge three smartphones, two tablets, one laptop, and a smartwatch or wearable tech device AND keep cord entanglements hidden so they don't throw off your decor.

    David Lenz, Giphy / YouTube / Via

    Use the code "BlackFriday" to get the deal.

    The charging center comes with a four-port built-in USB power strip and a six-port AC power strip. Also, it's from a small business based in San Francisco.

    Get them from Great Useful Stuff for $105 with shipping (originally $140 with shipping; available in three colors and with a free pack of cord wranglers.)

    21. A twist and curl cream to make your curls pop beautifully. This cool concoction will help restore moisture, prevent breakage, and increase elasticity so those curls go BOING, baby. 💝

    jar of curl cream
    Instagram / The Doux / Via

    Btw, this curl cream is by The Doux, a Black-owned brand with the ILLEST hip-hop culture-themed packaging. I actually use their Big Poppa curl-defining gel and it works beautifully on my 4C hair! –Marquaysa

    Promising review: "This is a must-have! I have tried many types of creams. My staple has been the Maui Moisture Coconut Curls because of how moisturizing it is without it being too greasy. My issues with that one were that it gave no hold and was not ideal for the hot and extremely humid Houston weather. I would have to pair it with another product. This CREAM definitely gives the same moisture BUT with definition AND hold! Like, I am obsessed. It’s not cakey or flakey and does not leave my hair dry. I am so thankful and don’t mind the $15. It is sooo worth it." —Priss_Riss

    Promising review (for 4C hair specifically): "A very soft product that gives my 4C hair serious definition. My hair was moisturized for days. Definitely sticking with this product." —Lorraine

    Get it from Target for $14.99.

    22. A wooden clipboard picture display to provide a simple, stylish way to show off loved ones, art prints, to-do lists, encouraging quotes in your space. The clip'll also make it easy to switch things out for all these different uses whenever you want.

    The Heart Department Co. / Etsy

    Heads up: This is actually a picture display designed for a nursery but it's so dang chic that you could use it anywhere for any reason. Also, you'll be happy to know that this is from a Black- and woman-owned business based in Kentucky. 😘

    Promising review: "Absolutely love this! Just as beautiful as pictured." —Saekat

    Get it from The Heart Department Co. on Etsy for $20.20+ (originally $25.25; available with option to have the rear peg for free and the hanging hardware for $1.60).

    23. Garlic N Peperoncini sauce to bring a mild kick to your meals. It's designed to be drizzled on top of literally ANYTHING you want from salads to steaks to eggs to enchiladas. Spice level: 🌶️.

    bottle of hot suace
    Hot N Saucy/ Aliza J. Jsokolow

    Hot N Saucy is Black woman-owned and NYC-based, baby!

    Get the sauce from Hot N Saucy for $10.

    24. A Turbie Twist towel and silk pillowcase set so you can towel-dry your hair without causing breakage or frizz AND get your beauty sleep without having to wrap your hair.

    Turbie Twist

    Btw, it's by a woman-owned business!

    Get it from Turbie Twist for $14.99.

    25. A blingy hair clip you'll prob want to stick in your hair — even on days when you have nowhere to go but the couch — to remind yourself how magical you are.

    Model with eight clips above a low ponytail: two plain gold, two plain silver, two silver and beaded, two with crystals that spell out "Magic"
    Fibs and Fables

    Fibs and Fables is a Black woman-owned shop based in DC. The brand is inspired by mythology and fables. Its mission is to bring more inclusivity to the hair space in the beauty industry. Btw, it's having a sale that ends on Tuesday, December 2 so you may want to skedaddle.

    Get the Magic clip from Fibs and Fables for $10 each (originally $16; available in two colors) and shop the whole sale section because it's full of way more goodies.

    26. Blume's Natural Hug Me deodorant that reviewers swear up and down their armpits will REALLY keep you fresh for several hours so you won't be smelling like a long day by 12 pm. Woot!

    model rubbing the deodorant in her armpits

    It's also vegan, cruelty -, paraben-, aluminum-, alcohol-, gluten-, and fragrance-free.

    Promising review: " have scoured the earth and tried just about every deodorant possible, from all-natural brands to name brands. Sure, they work at first with their sweet perfumes to mask odors, but my natural spunk beats their formulas. Enter Hug Me, the probiotic deodorant that piqued my interest during a Girlboss podcast. It couldn’t hurt to try, right? THIS PRODUCT CHANGED MY LIFE! There used to be a lot of body-shaming after a long day of work when my armpits would attack me with their noxious funk (they always won). Now, three swipes of Hug Me in the morning, and I keep fresh ALL DAY. I literally do not smell in the afternoon! Thank you, BLUME, for this GAME CHANGER! 😭" —Marian

    Get it from Blume for $11 (originally $14).

    27. Mielle Organics edge control gel for when you want to lay those edges with precision. It's the perfect size for keeping it at home or for travel.

    the edge control gel jar
    Mielle Organics

    But let's be clear: You don't *have* to slick or tame your edges. They're perfectly beautiful in their natural curly state. Feel free to check out our awesome post "Just A Friendly PSA That You Don't HAVE To Lay Your Edges Down If You Don't Wanna."

    Get it directly from Mielle Organics for $4.99 (originally $6.99).

    28. A mesh body exfoliator from Luv Scrub that'll help dry brush your skin, exfoliate it with body wash, and remove ingrown hairs. Heck, it just might schedule your esthetician appointments too but don't quote me.

    the luv scrub in pink and black
    luvscrub / Via

    Luv Scrub a Black woman-owned business and the Luv Scrub design is inspired by a traditional West African morning routine. Several folks on your friendly neighborhood BuzzFeed Shopping team swear by this mesh scrub. Peep what editor Heather Braga has to say about it ahead:

    "I personally love using it in the tub to exfoliate my legs. The best part about it? It lasts for up to 18 months! No more loofahs for you."

    Get it from Luv Scrub for $15 (originally $18).

    29. Gold-plated freshwater pearl huggie earrings worth tossing into a few stockings (including your own!) this season since these Baroque pearls will be an easy go-to when you wanna feel fancy without getting too dressed up. Baroque pearls will look as stunning with jeans and a cute tee or a sweater dress as they will with dressier attire.

    The three pairs of earrings: gold studs with dangling baroque pearls, gold open hoops with dangling small round pearls, and baroque pearl open hoops

    Stella and Hass is a Black- and woman-owned brand!

    Get them from Stella and Hass on Amazon for $23.98 (originally $29.99; click to clip the coupon and price change will appear at checkout; free shipping).

    30. Unique 3D-printed planters that'll hold your succulents *and* bring actual factual fine art into your home.

    A planter shaped like a old Roman column with an air plant sprouting from it and an air plant inside of a buttress shaped like the head of the historical Michaelangelo sculpture, "David"
    Etsy / Lil' Maisons

    Btw, this is a small business based in sunny California! Also, guess what?! The brand takes custom 3D-printed planter orders too. Got an idea? Let 'em know!

    Promising review: "It's so well made and the air plant came carefully packaged. I can’t wait to order more from the shop!" —Anne Marie Amisola

    Get them from lilmaisons on Etsy: column planter on the left for $17.60+ (originally $22+) and the planter on the right (yup, Michelangelo's David) for $38 (free shipping on orders over $75; both also available without the air plant for cheaper).

    31. Stunning Africa-shaped resin coasters in a multitude of colors that'll make beautiful statement pieces in your home.

    two black coasters shaped like Africa with gold trim with a glass of an iced beverage
    Rain + Sky Home / Instagram / Via

    The coasters are from a small Black- and woman-owned business called Rain + Sky that's based in Atlanta, Georgia. Founder Asia Clayborne had this to say about her brand to The Urban Twist:

    "My coasters are a testament to the beauty of Africa and the beauty of our people. The beauty that often goes unnoticed but when you see our pieces you realize it is a beauty like no other."

    Get the black and gold coaster set for $27+ (originally $30+) and shop additional color options on the Rain + Sky Home site.

    Looking for the perfect gift for any occasion? Check out all of BuzzFeed’s gift guides!

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