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    18 Small Business Products On Oprah's 2020 Favorite Things List

    *running, tucking, and rolling to drop that Telfar bag into my cart* 😋

    We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    1. A science-themed jigsaw puzzle to encourage the kid in your life who adores everything about experimenting with strange concoctions. At least with this puzzle, there'll be less of a mess for you to clean up after them.

    the puzzle put  together with a little boy pouring a concoction into a beaker. He's wearing a white lab coat and protective goggles. one piece is missing from the puzzle and sitting right beside it.
    Puzzle Huddle

    BTW, it's by the brand Puzzle Huddle which makes cool puzzles for kids with diverse images. Heads up, there's also a version of this puzzle with a little girl on it. Puzzle Huddle is Black-owned and was created by a father who wanted to create puzzles that represented his children AND other Black and brown kids.

    Price: $23.19 OR the alternate version for $20.54 (comes with 100 pieces)

    2. TELFAR BAGS! TEL-FREAKIN'-FAR BAGS are available on Oprah's Favorite Things list and if you know like I know, then you should probs have one in your cart in .2 secs because that's how long it takes those things to sell out.


    BTW, the Telfar brand is a Black-owned company based in Queens, New York! While it's not *technically* categorized as a small business on Oprah's list, it's a small but growing brand that's definitely worth mentioning and keeping your eyes on.

    Price: $202 (free one-day shipping omfg; available in four colors and medium size only)

    3. A Footnanny Footcare kit because no need to ~tip-toe~ around the issue: Your feet deserve the extra TLC. So, here's a three-step system that'll help you keep your stompers in tip-top shape.

    the footnanny kit

    The kit comes with eucalyptus cream, one Footnanny Green RESCUE Buffer, and one pair of white cotton ankle socks. BTW, Footnanny is Black- and woman-owned. Woot!

    Price: $50

    4. Zach & Zoë Creamed wildflower honey produced on a family honey bee farm with all-natural processes so you can sweeten up your foods and drinks with no worries. Dunno how long the honey'll last on Amazon so ~sugar~, you might wanna ~rush~.

    a jar of honey
    Zach & Zoë

    Zach & Zoë is a Black, family-owned business that cares for the bees AND produces the honey themselves. Several reviewers on their site noted how great this creamed honey is in coffee.

    Promising review: "Tried creamed honey for the first time with this and I have to say I don't know if I'll ever go back to regular liquid honey. The taste was so pure and sweet, and mixed deliciously with butter for English muffins. Can't wait to try them on my homemade biscuits! Thank you for this quality superfood!" —Cali Tran

    Price: $50

    5. Self-tie headbands because you have one million things to do and the last thing you should have to worry about is hair getting in your face when you don't want it there. These'll keep it pulled back and you'll still look super cute.


    Price: $16 (available in seven colors based on Pantone's Skintone Guide; free Prime one-day delivery)

    6. Twelve AM Co. furry slippers so you can shuffle around your spot in style, comfort, and total warmth. Your staycation shoe game just got a fluffy update.

    Twelve AM Co.

    These babies can be worn indoors or outdoors but tbh, they're so comfortable, you probs won't want to leave the house. BTW, Twelve AM Co. is a Black- and woman-owned brand.

    Price: $48 (available in three colors and sizes 7-11)

    7. A Mented Cosmetics lipstick set because 'tis the season for richly pigmented colors that'll also keep your puckers from drying out in cool weather. Moisturized, buttery lips, here you come!

    These lipsticks offer a semi-matte finish and they're VEGANNN. Mented is also Black- and woman-owned, baby!

    Price: $50

    8. Grace Eleyae satin-lined beanies to keep your head cozy and your hair protected. They'll also come with a drawstring inside to help you get that perfect fit.


    BTW, Grace Eleyae is Black- and woman-owned!

    Price: $50 (available in three colors; one size)

    9. Spicy jams to give your meals an extra sweet kick! Based on these yummy-sounding flavors, trying to not slab it all over everything will be the only ~jam~ you find yourself in.

    two jars of jam

    The jam is vegan and gluten-free by the Rockin' J R Ranch brand, which is based in Louisiana.

    Price: $20 (comes with two flavors including strawberry jalepeño and peach raspberry)

    10. A Red Bay coffee beans set for anyone who knows that a cup of fresh joe is pretty much the best way to start anything., Amazon

    The set comes with three 12-ounce packs of their bestselling coffee beans including Coltrane, Motherland, and King's Prize. They're all made in small batches in Oakland, California but originate in a variety of places across the globe including Ethiopia, Burundi, Columbia, and Sumatra.

    Also, Red Bay Coffee is Black-owned. The brand intentionally works toward diversifying the coffee industry by creating opportunities for people of color, folks who were formerly incarcerated, women, and people with disabilities.

    Price: $45.99 (originally $56.99; 20% off coupon applied at checkout; free Prime one-day shipping)

    11. An E Marie blanket set to give yourself the cuddliest, coziest chilling experience. It'll come with the rib-knit blanket and eye mask. Oh, what's that I hear? Relaxation calling? Brb.


    The blanket set will also come in a travel bag so you can take this baby in the car with you or wherever else. It'll be a super clutch grab for any socially distanced tailgating or drive-in events you attend during the holiday season.

    Price: $98 (free shipping; available in 11 colors)

    12. A simple tote so while you carry nearly your whole life on your shoulders, you'll also be reminded of the shoulders we all stand on with affirmative quotes from powerful Black women from the past and present including Oprah, Maya Angelou, and Toni Morrison.

    Instagram / rayo & honey / Via

    The bag is made in America with 100% cotton. It has two internal zipper pockets with twill zipper pulls. Also, the Brooklyn-based Rayo & Honey brand is Black- and woman-owned. Everything's handmade!

    Price: $65 (available in five styles; free one-day shipping with Prime)

    13. A pair of truffle-based sauces (black truffle *ranch* and *Sriracha*) to drizzle on just about everything that's belly-bound. And suddenly, I need french fries shamelessly smothered in this stuff. Like now!

    The two squeeze bottles of sauce

    The super pretty box makes it a great gift idea, too! Trufflin is a Black- and woman-owned small business founded by a French woman with a family history in the truffle business and an Atlanta-based chef.

    Price: $47.99

    14. A Pride+Groom wash day set for your fur baby because they deserve luxurious baths just like you. Upgrading bath time will be the absolute least you can do for all their unconditional love and wet nose kisses, right?

    Instagram / PRIDE + GROOM / Via, Amazon

    Pride+Groom is a woman-owned business based in New York City. Products are made in the USA. The set comes with shampoo and conditioner.

    Price: $48 (available in shedder and non-shedder formulas)

    15. Gold-plated freshwater pearl huggie earrings worth tossing in some stockings (including your own!) this season. Come through, baroque pearls!

    The three pairs of earrings: gold studs with dangling baroque pearls, gold open hoops with dangling small round pearls, and baroque pearl open hoops

    Stella and Hass is a Black- and woman-owned brand!

    Price: $29.97

    16. OR a set of six lip glosses so those lips stay shiny, supple, and selfie-ready with no stickiness involved.


    2 4 1 Cosmetics was founded by twin sisters and Eritrean refugees, with the mission to create products that inspire confidence. The glosses are paraben- and fragrance-free. They'ree also hypoallergenic and non-comedogenic.

    Price: $79.99 (free shipping)

    17. A doggie hoodie with "blessed," "grateful," or "loved" scrolled down the back, because honestly, what better ways to describe your pooch?

    A dog in the black sweatshirt

    House Dogge is a woman-owned and eco-conscious brand.

    Price: $60 (available in three styles and sizes S–L; free Prime one-day shipping)

    18. A CurlMix four-step wash-and-go hair system to provide you with a start-to-finish process for keeping those curls popping and thoroughly moisturized.

    The lavender moisturizing formula
    Curl Mix

    It includes a clarifying shampoo, hydrating conditioner, moisturizer, and gel. The products are mostly for folks with hair textures ranging from 2A to 4C. Alsooo, the brand has a hair quiz on its official website to help you figure out which system works best for you! CurlMix is Black-owned.

    Price: $80 (available in five formulas including a fragrance-free option; free Prime one-day shipping)

    Live footage of me running to get a Telfar bag before it's gone again...

    Giphy / Universal Pictures / Via


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