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    30 Holy Grail Beauty Products On Target You May Never Want To Live Without

    Praise be to the beauty gawds for blessing us with holy grail curly hair products, liquid eyeliner, foundation, and so much more.

    We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed collects a share of sales and/or other compensation from the links on this page. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    1. CeraVe Renewing SA Cleanser has won the hearts of everyone from celebrities (Blake Lively, Olivia Wilde and Ashleigh Murray are fans) to TikTok skinfluencers. This tried-and-true face wash contains salicylic acid to help with breakouts, while ceramides help keep skin hydrated.

    The face cleanser
    instagram.com

    Promising review: "I started using this because my dermatologist recommended it and I’m so glad I did! My skin has never been so clear or smooth. The products that I was using before were really stripping my skin, but this always leaves my face feeling clean and soft. Highly recommend!" —Sara Beth

    Price: $9.89

    2. NYX Professional Makeup Can't Stop Won't Stop Full Coverage Foundation can be thought of as a prayer answered for those of us who prefer a matte complexion when it comes to makeup (yes, we exist). It comes in 45 shades, helps control shine, will last all day, and won't transfer. *Chef's kiss.*

    The foundation
    instagram.com

    Promising review:"It’s true that a little goes a long way. It has really good buildable coverage. I feel like it absorbs and blends in my skin very well. It doesn’t feel cakey at all. I had seen many videos online that it stays on even through a mask. I work in healthcare and had tried other expensive foundations to try and stay on with a mask for eight hours and the NYX beat them all. It still would have a little makeup transfer to my mask but minimal compares to others. From far you couldn’t tell any residue was on the mask." —Vanessa R.

    Price: $15.99 (available in 45 shades)

    3. L'Oreal Paris Air Volume Mega Washable Lightweight Mascara might be the latest to join the esteemed lineup of L'Oreal mascaras, but it's already becoming an icon. Some of the biggest beauty influencers (like Glamzilla) are already singing its praises. This mascara lengthens lashes magnificently without weighing them down. Obsessed.

    The mascara
    instagram.com

    Promising review: "This is a great mascara if you're looking for fluffy lashes!" —momof3ME

    Price: $10.99

    4. Bliss That’s Incredi-Peel Spa-Strength Glycolic Resurfacing Pads are a must-have if you've been searching for something to dramatically improve skin texture. These pads contain 10% glycolic acid which helps tackle fine lines and wrinkles, as well as discoloration. The best thing? It does all that with a gentle formula so you likely don't have to worry about irritation.

    The individually packed peel pads
    instagram.com

    Promising review: "This product is a GAME-CHANGER. I’ve struggled with rosacea acne, inflammation, and large pores for literally almost my entire life. No matter what I tried, nothing even came close to helping. I tried these exfoliating wipes and I will never ever go back. After only two uses, I could see and feel a difference. Now on Day 15 my acne is gone, my inflammation is almost totally gone, and my pores are SMALL. I never write reviews but I felt too strongly about this product to not tell the world. BUY THESE!" —Target reviewer

    Price: $24.99

    5. e.l.f. Lip Lacquer might very well be the Rolls-Royce of affordable, drugstore lip glosses. It's not greasy, sticky, or tacky, and instead leaves your lips plump and moisturized thanks to the presence of hyaluronic acid. Some say it's a great $3 (!) dupe to Fenty Gloss Bomb!

    The lip gloss
    instagram.com

    P.S. You can apply this HG gloss while listening to the brand's fun new holiday album, e.l.f. the Hauls.

    Promising review: "I tried to get this shade at e.l.f.'s website but they were out, so I was glad to find it here. The shade is perfect, and while it's a teensy bit glittery, it's not overly so. The texture is great, makes my lips feel very smooth. I've been using it over my regular lip gloss, just in the center of my lips, makes my mouth look more "pouty." I love e.l.f.! They hit it out of the park with this lip gloss." —Liane

    Price: $3 (available in six shades)

    6. Weleda Skin Food Original Ultra-Rich Cream will be your savior this winter and beyond. There’s a reason why this multi-purpose moisturizer gets such good reviews and is loved by everyone from Priyanka Chopra to Instagram influencers. It has botanical extracts made from organic chamomile, calendula, and wild pansy plus nourishing sunflower and sweet almond oils to help hydrate the driest skin.

    The cream
    instagram.com

    Promising review: "Literally no other facial cream even touches the level of moisture that this cream reaches. I’m a snob and am obsessive with my skincare routine, and this has been a staple in such for about three years running. This stuff is magical. If you’ve been on the fence, please let my review be your push to try this stuff, you won’t be disappointed. A bottle will last you mooooonths, as you literally only need a dab of this gooey goodness." —rjane17

    Price: $18.99

    7. It's A 10 Miracle Leave-In is a classic go-to when it comes to the typical hair nightmares, like damaged, frizzy skin to dealing with tangled knots. It's a beloved staple in the bathroom cabinets of many (including Hailey Bieber!).

    The spray-on leave-in product
    instagram.com

    Promising review: "I always loved the way it made my hair look and feel but I could never justify buying it because of the price. Fast forward, I moved to the front range in CO and the dry climate has done a number on my hair and skin. I finally broke down and spent the money. I am kicking myself for not doing it sooner. The last couple of days my hair has been silky, shiny, and less tangled. I can see and feel the difference. It’s given me a little bounce in my step I’m so happy." —Targetcath

    Price: $42.99

    8. Kristin Ess The One Purple Shampoo might be exactly what you're looking for if you're trying to maintain your blonde but haven't had much luck with other purple shampoos (it's tough out there!) Blondies swear by this shampoo for rescuing their color with toning perfection. Buh-bye, brassiness.

    The purple shampoo
    instagram.com

    Promising review: "I started using this shampoo and conditioner (I’ve maybe used five times now) and the color is looking sooooo much better and even. Previously, one side was white blonde and the other side was yellow blonde, but this shampoo has really helped in such a short time, to bring the yellow blonde to the white side and the color is much more even! And you can’t beat the price! Will continue to buy this for the rest of my life! Grateful for even hair color!!!" —BS

    Price: $12

    9. Urban Skin Rx Even Tone Cleansing Bar goes above and beyond the typical cleanser. It's a 3-in-1 product that also acts as an exfoliator and a brightener, and contains key ingredients azelaic acid, kojic acid, and licorice root. Fans of the product also say that it helps fight acne while preventing scarring.

    The cleansing bar
    instagram.com

    Promising review: "I have fair skin and a lot of redness (rosacea) on my cheeks. It has totally reduced the redness!!! I also have stubborn red acne scars (from YEARS ago) in between my eyebrows, and within three washes I couldn’t see them. It’s lightweight and really moisturizes your dry skin. I just use antibacterial soap to clean it!" —Target reviewer

    Price: $12.99

    10. Physicians Formula Murumuru Butter Bronzer has earned its position as a key staple in many makeup kits for a good reason — it's an excellent dupe for the Benefit Cosmetics Hoola Matte Bronzer for half the cost.

    The bronzing powder in four shades
    instagram.com

    Promising review: "Hands-down the best bronzer I’ve ever used. It’s lasted me so long. It blends like a dream, and it smells even better. Don’t waste your money on high end. This is worth every penny." —Sg

    Price: $12.99 (available in six shades)

    11. Sweet Chef Oat Milk Cleanser is like a lullaby for skin. You'll love how comforting and soft your face will feel each night when you cleanse your skin before bed. Oatmeal has been used for centuries to help soothe irritated skin, making it a coveted ingredient for pretty much all skin types, but especially those who have sensitivity.

    The milk cleanser face wash
    Target

    Promising review: "The product smells nice and lathers well. It was really soothing and made my skin feel hydrated, supple, and fresh. The cleanser also removed my makeup easily and didn't leave any residue. My face felt smooth and clean after using it!" —Target reviewer

    Price: $15.39

    12. NYX Professional Makeup Epic Ink Eyeliner proves that you don't have to spend a ton of your hard-earned cash to find your liquid eyeliner soulmate. Those who are extremely serious about their cat-eye makeup will love this liner's slim, precise tip and smudge-proof formula.

    The liquid eyeliner
    instagram.com

    Promising review: "This is one of the best eyeliners I have ever used. Very easy to apply and dries super quick. There’s no worry about smudging or the product getting everywhere. I love this product for my daily makeup routine as it never fails!" —lalaland

    Price: $9.69 (available in two shades)

    13. OGX Renewing Moroccan Argan Oil Extra Penetrating Hair Oil works as an anecdote for hair that has been damaged from hot tools. People say this product, which contains cold-pressed, Moroccan argan oil, is the one thing that rescued their locks from the point of no return.

    The hair oil
    instagram.com

    Promising review: "I use this religiously after I wash my hair and it does wonders! Always leaves my hair feeling nice and soft. I can definitely notice a difference compared to when I don’t use it." —Paulina

    Price: $6.69

    14. L'Oreal Paris Rouge Signature Lip Stain may feel light on your lips, but it won't budge an inch, earning its HG status. It's one of the best drugstore lippies to have in your arsenal, especially when you're planning an epic feast and don't want to worry about smudging your lipstick.

    The lip gloss in two shades of red
    instagram.com

    Promising review: "This is my favorite lip stain. The wand is perfect for precision. I don’t even need a lip liner! The formula is lightweight and it dries down matte, which is perfect for underneath a mask. They also offer so many colors. I own three and plan to get more!" —A

    Price: $9.99 (available in 13 shades)

    15. Airspun Loose Face Powder should be nicknamed the "godmother of face powders." It's dependable, wonderful, and been around a while — since 1935, in fact! This powder is the perfect finishing touch to a flawless face and it lasts forever. It definitely has a strong floral scent, but if you're not smell-sensitive, you'll probably be obsessed with it like so many others are.

    The powder in three nude shades
    instagram.com

    Promising review: "My go-to product! it’s so affordable and you get soooo much product compared to literally every other translucent powder out there. It doesn’t dry my skin out, it smells good, and it does the job of baking!" —Target reviewer

    Price: $5.99+ (available in three shades)

    16. Milani Stay Put Brow Color With Dual-Ended Pro Brush will give you impeccable eyebrows (that do NOT budge) at a fraction of a price compared to higher-end brow brands. If you were personally victimized by the pencil-thin brow trend of the 2000s, this secret weapon should always be within a hand's reach.

    The mascara-like brow gel
    instagram.com

    Promising review: "This is the best makeup item I have taken a risk on. It’s my go-to now. The color is absolutely gorgeous, the application is easy and I am clueless when it comes to makeup. It lasts through the humidity and 115-degree desert heat with no smudges! I’m so thankful, if you’re unsure about the buy, go for it, you won’t regret it!" —Alexi

    Price: $7.99 (available in three shades)

    17. Differin Adapalene Gel 0.1% Acne Treatment is a product that people with acne swear completely changed their life. It's the only FDA-approved retinoid acne treatment available without a prescription, and not only clears pimples, but helps repair texture and tone.

    The tube of acne gel
    instagram.com

    Promising review: "This has completely changed my skin for the better. I’ve been using it for four months now. I will say to do your research; it will get worse before it gets better, but my skin is dramatically better now. I used to break out constantly and my skin was very red, irritated, and painful. Now, when I get acne it is minimal and goes away in a day or two. Will continue using daily as it is helping with scarring too." —Elena

    Price: $34.49

    18. Kinky-Curly Knot Today Leave In Detangler has earned praise from fans for being a multi-purpose product and a necessity for curly-haired peeps. It can be used as both a leave-in and a normal rinse-out conditioner, and easily untangles knots and smoothes frizz without weighing curls down.

    The detangler
    instagram.com

    Promising review: "I use this product as a conditioner and then rinse a little over half out. It’s super moisturizing, smells great, and is a really good 'Day 1 hair' treat after a wash, but also good more frequently. A little pricey for the size, but the ingredients are quality, as are the results." —J

    Price: $12.99

    19. CoverGirl TruBlend Undercover Concealer comes in 30 shades and features a lightweight, yet matte formula that will hide the most aggressive acne scars and dark circles.

    The concealer in multiple shades
    instagram.com

    Promising review: "Great product. Perfect color. The consistency is perfect, not too heavy and not too light. It wears nicely all day, doesn't leave my face looking or feeling greasy." —Jess7979

    Price: $10.49 (available in 30 shades)

    20. Batiste Clean & Classic Original Dry Shampoo beats more expensive dry shampoos time and time again because it does exactly what it needs to do: trick people into thinking that you washed your hair. Who needs to spend money on a fancier option when you can get the real deal for just a few bucks?

    The dry shampoo
    instagram.com

    Promising review: "You really can't go wrong with this dry shampoo — it's my go-to that I've been using for years now. I have thin, fine hair and it freshens it up without weighing it down or leaving any residue...Plus you're not going to find a better product for the price!" —Kasia

    Price: $6.49

    21. Real Techniques Miracle Complexion Sponge apparently takes its name literally — it's a miracle makeup application tool for a lot of beauty fans. It leaves a flawless finish whether you use liquid or cream foundation.

    The orange makeup sponge
    instagram.com

    Promising review: "This product is so good. This is a truly superior BBlender dupe. I've been using these for about six months, after switching from BBlender. I'm so very impressed. I apply my foundation, concealer, setting powder and blend my contour with this....daily. It blends so well, holds just the right amount of water, is bouncy, doesn't crumble, and is perfect for me. The price point, the quality, the packaging...I love everything about this." —ATLNubianNatural

    Price: $17.99

    22. Holler and Glow Purrfect Pedi Body Mask not only looks like cute AF socks, but it also makes the most calloused feet feel baby-soft (once all that peeling is done!). They contain a winning combo of exfoliating ingredients, such as soybean seed extract, camellia sinensis leaf extract, and rosemary leaf extract that will remove all that roughness, turning your tootsies brand new.

    The bright blue and pink leopard print foot masks
    instagram.com

    Promising review: "I’ve used this product probably five times now and I’m obsessed with the results. You’ll start to see peeling within the first few days, diminishing all the skin! It’s great and leaves your feet feeling soft and looking presentable." —Shelby Brown

    Price: $3.99

    23. e.l.f. Putty Eye Primer will ensure that all the hard work you did to draw on that cat-eye won't be in vain. After all, liquid eyeliner and a good eyelid primer are always a winning combo, like peanut butter and jelly. This one is also infused with squalane so it boosts hydration (because nobody needs dry, cracked eyeliner).

    The jar of eye primer
    instagram.com

    Promising review: "I really liked this product, smooth application, happy with purchase. I would probably go with e.l.f. versus MAC on a similar product." —madero

    Price: $5 (available in three shades)

    24. Reina Rebelde Bold Lip Color Stick can be compared to other known HGs, like the classic Nars Lip Pencils or the newer Haus Beauty Lip Crayons. It's a rich, pigmented lip crayon that's long-lasting without drying your lips out in the process.

    The lip crayon in pink and red
    instagram.com

    Promising review: "Such a rich yet soft red. It has a smooth satin finish. Stays on for long and doesn't really need reapplications." —lija

    Price: $13.99 (available in five shades)

    25. Revlon Salon One-Step Hair Dryer and Volumizer cuts down on styling time by simply being a genius two-in-one product. It works by drying damp hair while smoothing it at the same time, allowing you to skip your flat iron afterward. (No wonder it's become a true holy grail hair tool for so many people this year.)

    The brush-like blow dyer and styler
    instagram.com

    Promising review: "I have thick, wavy, frizzy hair and it is so hard to blow-dry and get smooth with a blow-dryer and a round brush. I decided to give this tool a try, and OMG, it is amazing! My hair was dry in under 15 minutes, and was so smooth, soft, and shiny. Even better than a hair salon blowout and it stayed looking awesome until I washed it. If you are skeptical don’t be. Run to get one of these awesome tools!" —Momof2

    Price: $56.99

    26. Garnier SkinActive Micellar Cleansing Water For Waterproof Makeup works like a magic eraser, but for the face! It will remove water-resistant makeup in a pinch without irritating your skin. The end-all, be-all of face cleansers.

    The bottle of cleansing water
    instagram.com

    Promising review: "My friend told me about this makeup removing water and now I'm obsessed. I have sensitive skin and this is amazing. My only regret is that I should have gotten the bigger bottle instead, but now I know! Buy it, you won't regret it!!" —Amanda

    Price: $6.99+ (available in two sizes)

    27. Lip Smacker Lip Balm Single — Dr. Pepper might not be as fancy as other lip moisturizers, but is lowkey one of the best lip balms. Ask around — you’ll most likely find at least one friend still raving about this longtime classic. Fun fact: Brittany Murphy (R.I.P.!) used to love this lip balm, too.

    The Dr. Pepper themed lip balm
    instagram.com

    Promising review: "I used to use this when I was a kid, and recently was reminded of it. I love this ChapStick — it smells like Dr. Pepper and applies nicely to the lips." —Anne

    Price: $1.50 (available in four flavors)

    28. Versed Press Restart Gentle Retinol Serum has been making its way into the skincare routines (and hearts) of many thanks to its skin texture-improving powers. It also helps decongest clogged pores, even tone, and encourage collagen production.

    Model with retinol on her hand to show green formula
    instagram.com

    Promising review: "I love a good retinol and really love this one. It lasts me a surprisingly long time. I've purchased this twice now and I love it. It is a bit drying, but retinol is like that, so I just double up on my moisturizers when I'm using this. I use two pumps every other night. This helps with the texture of my skin. Highly recommend!" —LibbyAudrey

    Price: $21.99

    29. Pixi By Petra Rose Tonic lives on the vanities of many beauty fans for not only sounding incredibly luxurious (Cleopatra used rosewater, hello!), but actually lives up to its first impressions. This tonic truly helps hydrate, soothe, and balance the skin.

    The rose-colored toner water
    instagram.com

    Promising review: "I recently started using the Rose Cleanser, Rose Tonic, Rose Oil, and Rose Ceramide Cream as my nightly skincare routine and I'm obsessed. Every morning I wake up to soft, smooth, even skin (and it's only been a few days). Can't wait to see the results long-term. I look forward to this every night! It's worth the money!" —T Bui

    Price: $15 (available in two sizes)

    30. Honest Beauty Extreme Length Mascara + Lash Primer is a mascara that beauty editors absolutely love, thanks to the fact that it's double-ended. Coat your lashes with the primer end before applying the mascara so your lashes will pop, lengthen, and curl nicely enough that people will ask if you got extensions.

    The double-sided mascara
    instagram.com

    Promising review: "This is my favorite ever. I used this regularly for about two years and then was given a few other mascaras. I immediately went back to this—it makes my lashes super long and does not irritate my sensitive eyes. It also stays on well but comes off easily with makeup remover. I like this one better than the other Honest mascaras, but they are all nice." —Rhiannon

    Price: $16.99

    The reviews for this post have been edited for length and clarity.

    Need more for your skin? Check out Korean skincare products you need to know, cheap skincare products that are even better than luxury brands, products for an even skin tone or to deal with acne scars, or check out all of our beauty content for even more great stuff for your hair, skin, and more.

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