Skip To Content
    Updated on May 27, 2020. Posted on May 24, 2020

    18 Inexpensive Beauty Products That Are Better Than The Expensive Versions

    Saving on beauty dupes means I can just...get more lipsticks.

    We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    We asked members of the BuzzFeed Community to tell us their favorite inexpensive beauty dupe that's BETTER than the original version. Here are the beautiful and money-saving results:

    1. Wet n Wild Catsuit Liquid Lipsticks saturate your lips with matte color and last ALL DAY, rivaling Jeffree Star's Velour Lipsticks.

    An assortment of the Wet n Wild lipsticks in various bright and subdued colors, all open and showing the doefoot applicator
    instagram.com

    "I used to use Jeffree Star lipsticks, but now I buy these. The colors are good dupes of the reds and pinks, and they last all day. Plus they're cruelty-free and vegan too, for a fraction of the price." —Brittany J.

    "They're a great dupe for Kat Von D liquid matte lipsticks and are 1/4 of the price." —n4131635ab

    Wet n Wild Mega Last Liquid Catsuit Lipstick: $4.99 at Amazon (available in nine colors).

    Jeffree Star Velour Liquid Lipstick: $18 at Jeffree Star (available in 36 colors).

    You save: $13.01.

    2. NYX Epic Ink Liner delivers the perfect wing every single time — without letting your money 💸 fly 💸 away like other brands.

    NYX

    "Basically like the Kat Von D Tattoo Liner, but better and way cheaper. The only eyeliner where I've been able to get a perfect wing every time. EVERY. TIME." —kris97

    "It's the best liquid liner I've *ever* used (and I've been wearing winged liquid liner every day for 11 years, so I've tried quite a few high end and drugstore options). I've had it for three months now, and it hasn't dried out — not even a little bit!" —mollykat66

    NYX Epic Ink Liner: $6.29 at Amazon.

    Kat Von D Tattoo Liner: $21 at Sephora (available in two colors).

    You save: $14.71.

    3. Try Maybelline Instant Age Rewind Concealer to brighten your under eye without creasing, plus, it'll last even LONGER than Tarte's Shape Tape.

    A reviewer holding the concealer to show the sponge applicator, and a before and after of one eye without the concealer on, with a pronounced dark circle, and another eye with concealer, with barely any dark circle
    instagram.com

    "Honestly, the MVP. They have a fluffier, lighter formula than Tarte's Shape Tape, and I found that they last longer on the face. Tarte is good, but after 8+ hours, it creases." —e45a62c6a4

    Maybelline Age Rewind Concealer: $7.90 at Amazon (available in 12 shades).

    Tarte Shape Tape Contour Concealer: $27 at Tarte (available in 30 shades).

    You save: $19.10.

    4. Blend your makeup to perfection with Eco Tools Perfecting Blender Duo — you get two sponges for less than HALF the price of ONE original Beautyblender.

    A hand with one large bright green sponge and one smaller pale green sponge, both with flat tops and sides for application
    instagram.com

    "Literally a better sponge than the Beautyblender or the Real Techniques sponge. Not just a dupe, but a better product. My foundation literally looks smooth as hell when I use them, even on areas where I have tons of texture." —Rachel Broghammer, Facebook

    Eco Tools Sponge Duo: $9.15 at Amazon (for a set of two).

    Original Beautyblender: $20 at Sephora.

    You save: $10.85.

    5. Colourpop's Super Shock Highlighter in "Wisp" will help you glow up just the same as the much pricer Becca Cosmetics Shimmering Skin Perfector.

    Three arms in three different skin tones showing swatches of three Colourpop highlighter shades, one of which is "Wisp"
    Colpourpop

    "A great color dupe for the Becca highlighter in 'Opal!' Great for medium skin tones." —shannonstl.

    Colourpop Super Shock Highlighter in "Wisp:" $8 at Colourpop.

    Becca Cosmetics Shimmering Skin Perfector in "Opal:" $38 at Sephora.

    You save: $30.

    6. Pregame your makeup with Innis Free No Sebum Blur Primer, which masks pores and fine lines even better than Smashbox's Photo Finish Primer.

    The bottle of Innisfree primer
    Innisfree

    "I found the most amazing primer in the world, and it's made by the most amazing Korean brand! It's so much better at actually priming your face, smoothing acne marks or scars, making my makeup last all day. It goes with any skin tone, and one tube lasts for months with regular use. Compared to all of the higher-end primers I've tried such as ones from Urban decay, Smashbox, Estée Lauder and others, they don't work half as well as this one. The company Innis Free uses the most amazing natural products, keeping my skin clear. Can't praise their cheap products enough." —brittanycreed

    Innisfree No Sebum Blur Primer: $9.38 at Amazon.

    Smashbox Photo Finish Foundation Primer: $36 at Sephora.

    You save: $26.62.

    7. Milani Lash Trifecta Mascara lengthens, curls, and separates your lashes for a truly clump-free look for a fraction of the price.

    Two tubes of the open mascara, showing the brush, which is long, thin, and very slightly curved
    instagram.com

    "A spot-on dupe for The Balm's Mad Lash mascara (same formula and the brushes are exactly the same), but it's less than half the price!" —mollykat66

    Milani Lash Trifecta Mascara: $8.15 at Amazon.

    The Balm Mad Lash Mascara: $17.24 at Amazon.

    You save: $9.09.

    8. NYX Pore Filler minimizes pores and creates a smooth canvas for makeup — just like the pricier Benefit Porefessional Primer.

    The bottle of NYX pore-filler with a swatch of the product behind
    NYX

    "Legit the best primer I've ever used. I love it more than Benefit's Porefessional, and it's like 1/3 of the price." —flightyzeus

    NYX Pore Filler: $9.79 at Amazon.

    Benefit The Porefessional Face Primer: $32 at Sephora.

    You save: $22.21.

    9. Recreate the look of cult beauty fave Nars Blush in "Orgasm" by swapping it out for The Balm's "Hot Mama!" (for $11 less).

    The Balm powder blush compact, which is in a retro pinup style, with an included mirror
    instagram.com

    Submitted by zoep447fc3ec3

    The Balm in "Hot Mama": $9.97 at Amazon.

    Nars blush in "Orgasm": $30 at Sephora (also available in 20 other shades).

    You save: $20.03.

    10. Coty Airspun Translucent Powder never looks cakey and trounces expensive brands' setting powders — looking at you, Laura Mercier and Kat Von D.

    An image of the Coty Airspun powder packaging, plus a list and examples of the shades available
    Coty Airspun

    "Totally kicks the Laura Mercier Translucent Loose Setting Powder's ass!"

    samanthas4cc98a2a4

    "It's amazing! I loved it way more than the Kat Von D setting powder that cost $30, which made me cakey as fuck." —juanapie100

    Coty Airspun Translucent Extra Coverage Face Powder: $6.84 at Amazon (available in six shades).

    Laura Mercier Translucent Setting Powder: $38 at Sephora (available in two shades).

    You save: $31.16

    11. Try Colourpop's Ultra Matte Lips fan-favorite shades so you don't have to wait forever for Kylie Lip Kits to be restocked or shell out for Smashbox's liquid lipsticks.

    Colourpop

    "I know it's been said a thousand times but in my opinion, Colourpop Ultra Matte is super similar to the Kylie Lip Kit." —Hailee Carolyn Hohlbaugh, Facebook

    "Colourpop in 'Beeper' instead of Kylie Cosmetics in 'True Brown K.'" —glowmongeau

    "Far better than most high end brands. 'Mama' is a perfect dupe for Smashbox's 'Out Loud.' They have a wide range of colors and they're SO CHEAP!" —juliav4ffadaed3

    Colourpop Ultra Matte Lip: $8 at Colourpop (available in 50 colors).

    Kylie Cosmetics Matte Liquid Lipstick: $17 at Kylie Cosmetics (available in 33 colors).

    You save: $9.

    12. Maybelline Lasting Drama Gel Pencils glide on with no tugging, with a creamy formula that rivals Urban Decay's eye pencils.

    An arm holding an assortment of the Maybelline eyeliner, plus swatches of 10 different shades, including metallic colors and neutrals like black and brown
    instagram.com

    "Very creamy and easy to apply. I'm a middle-aged lady who does not want to pull on my eyelids to apply a liner! I use the Soft Nude color to apply on my lower waterline, which gives the effect of opening my eyes and making me look awake! Very comparable to Urban Decay eyeliner pencils which cost $20 apiece." —lizb61

    Maybelline Lasting Drama Gel Pencils: $5.25 at Amazon (available in eight colors).

    Urban Decay 24/7 Glide-On Eye Pencil: $22 at Sephora (available in 36 colors).

    You save: $16.75.

    13. BH Cosmetics Palettes deliver huge pigment payoffs (even better than the Naked Palettes) for almost $40 less.

    The BH Cosmetics palette, plus swatches of each of the 16 shades (both matte and shimmer) on two arms with different skin tones
    instagram.com

    "Amazing. They're not drugstore, but range from around $10-$20, when Naked palettes that are just as pigmented, if not even less, are around $55." —baileybaileybailey

    BH Cosmetics Hanging in Hawaii Palette: $16 at BH Cosmetics.

    Naked 3 Palette: $54 at Sephora.

    You save: $38.

    14. Maybelline Lash Sensational Mascara fans out lashes and curls them just as well as Benefit's Roller Lash Mascara — similar pink packaging, vastly different prices.

    A hand holding the tube of Maybelline mascara
    instagram.com

    "It has become my holy grail of mascaras and is an even better and less expensive version of Roller Lash from Benefit. I have very fair lashes and am always looking for the ultimate mascara with a lot of volume that stays put all day. Even the washable version of Lash Sensational needs a good eye makeup remover to take it off at the end of the day. I've never had my lashes look so long and lush!" —alisonm43cd2fbbc

    Maybelline Lash Sensational Mascara: $6.78 at Amazon (available in three colors).

    Benefit Roller Lash Curling Mascara: $25 at Sephora (available in two colors).

    You save: $18.22.

    15. NYX Micro Brow outlasts Anastasia Beverly Hills Brow Wiz, has the same colors, and will make your brows look better than ever.

    The NYX pencil, which has a spoolie on one end, plus an swatch example of what the pencil looks like when drawn on
    NYX

    "Just as good as the Anastasia Beverly Hills brow wiz! It's literally half the cost. I use the color 'taupe' in the NYX version, and it's exactly the same as the color 'taupe' in ABH. It's just as precise with just as much color payoff. This product has saved me so much money and my brows still look awesome." —yesnokatyso

    "A perfect dupe for Anastasia Brow Wiz. The NYX version is about half the price as the Brow Wiz, and from years of experience using both, the NYX pencil lasts over twice as long as the Brow Wiz, and the colors are so much better for me."

    oatmeal1991

    NYX Micro Brow Pencil: $6.14 at Amazon (available in eight shades).

    Anastasia Beverly Hills Brow Wiz: $23 at Sephora (available in 10 shades).

    You save: $16.86

    16. Swipe some Colourpop Pressed Blush on your cheeks for a rosy glow similar to Tarte Amazonian Clay 12-Hour Blush.

    Three arms with different skintones, each with six Colourpop blush swatches
    colourpop.com

    Submitted by juliav4ffadaed3

    Colourpop Pressed Blush: $8 at Colourpop (available in 17 shades).

    Tarte Amazonian Clay 12-Hour Blush: $29 at Sephora (available in 13 shades).

    You'll save: $21.

    17. e.l.f Shadow Lock Lid Primer will keep your eyeshadow pigmented and crease-free all damn day and is a perfect dupe for Urban Decay's Primer Potion.

    ELF

    "Just as good as Urban Decay's eyeshadow primer! It only costs a few dollars, and the only difference I've found between the two is the packaging." —annah42f8e38f8

    e.l.f. Shadow Lock Eyelid Primer: $3 at e.l.f. (available in two shades).

    Urban Decay Eyeshadow Primer Potion: $24 at Sephora.

    You'll save $21.

    18. Milani Stay Put Brow Color will stop you spending all your cash on Anastasia Dip Brow pomade — it's just as good AND actually comes with the spoolie and brush applicator.

    The Milani brow color, which comes in a gel pot, plus the double-sided applicator (one side angled brush, one side spoolie), plus a fake eyebrow drawn on a surface to show what the strokes of the gel color look like
    instagram.com

    "WAY better than Anastasia Beverly Hills Dipbrow!" —tylerftsdk

    "The best dupe for Anastasia Dipbrow Pomade...the best find ever!" —bellasmama1009

    Milani Stay Put Brow Color: $6.59 at Target (brush included; available in five shades).

    Anastasia Beverly Hills Dipbrow: $21 at Sephora (brush sold separately; available in 11 shades).

    You save: $14.41

    When you realize if you buy everything on this list instead of the expensive version, you'd save over $350 total:

    NBC

    Submissions have been edited for length and/or clarity.

    Want to be featured in similar BuzzFeed posts? Follow the BuzzFeed Community on Facebook and Twitter.

    Do you love online shopping? Join our Facebook group, BuzzFeed Buy Me That, to talk all about your favorite products, share photos, post discount codes, and ask the BuzzFeed Shopping team for recommendations!

    BuzzFeed Shopping
    BuzzFeed

    Need more for your skin? Check out Korean skincare products you need to know, cheap skincare products that are even better than luxury brands, products for an even skin tone or to deal with acne scars, or check out all of our beauty content for even more great stuff for your hair, skin, and more.

    Shopping Newsletter

    Find great products and the best-money saving deals around, delivered right to your inbox.
    Newsletter signup form