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    38 Beauty Products To Try In 2020

    New decade, new things to try — all recommended by BuzzFeed readers and staff.

    We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    We asked members of the BuzzFeed Community to tell us the best makeup and skincare products they bought in 2019. Here are the gorgeous results:

    Plus a few suggestions of our own!

    1. Neutrogena Hydro Boost Water Gel absorbs quickly into your skin, moisturizing skin with hyaluronic acid (it holds up to 1,000 times its weight in water!). Flaking skin, you have met your MATCH!

    Amazon

    "It literally transformed the game for me. It’s going to be the Ponds cold cream of our generation. It's light, smells great, and moisturizes amazingly. I recommend it to everyone." —ashleyelaine88

    "I agree! I got the travel size jar on a whim and I love it! I've fully converted and use the body balm and foundation, too." —katiedwm

    Get it from Amazon for $16.97

    Check out our truly ~glowing~ review of this Neutrogena moisturizer for more.

    2. Grande Cosmetics GrandeLash Enhancing Serum can take just a few weeks to promote longer and thicker lashes, thanks to a blend of vitamins and amino acids. Get ready to bat your lashes all day.

    Sephora

    "This stuff is amazing and pretty comparable to other more expensive lash serums on the market. I started using this a couple months and the difference has been super noticeable. My lashes look so much longer and fuller." —Kayla Suazo

    "It’s pricey but soooo worth it. I actually have used this on my sparse brows and after a few weeks of regular use, my brows are much fuller." —melialexander

    Get it from Sephora for $65.

    3. Vogue Effects Eyeliner Stamp has two sides: a triangular stamp on one end and a felt-tip eyeliner on the other to create the perfect winged liner look in no time flat, i.e., you'll never be late again!

    amazon.com, Amazon

    "The liquid eyeliner stamp, hands down!! I’ve never been able to do a good wing, but now it’s super easy and takes less than five minutes!" —antoinettec4accc5a81

    It's also water- and smudge-resistant, which 🙌.

    Get a two-pack from Amazon (one for your left eye, one for your right) for $13.97 (available in three sizes).

    4. Some By Mi AHA-BHA-PHA Miracle Toner exfoliates away dead skin and cleanses pores with its mildly acidic blend of tea tree, niacinamides, papaya extract, and witch hazel — even on sensitive skin. Bye, inflammation.

    Amazon

    "I discovered this toner at a Soko Glam PR event and have since purchased it for myself again because it’s SO GOOD for combination skin. My skin feels so fresh and clean after using it (not too oily or too dry/tight), it doesn’t break me out, and it doesn’t cost a fortune. It has tea tree (which soothes irritated and acne-prone skin) and three types of exfoliating acids (which gently remove dead skin cells). It’s amazing how much clearer and brighter my skin looks after I started using this. Highly recommend!" —Yi Yang

    Get it from Amazon for $13.30.

    5. Fluide Universal Gloss can be used (you know, universally) as a highlighter, lip gloss, eyeshadow and more to get your GLOW on, any way you like.

    "I use it as a lip gloss and eyeshadow and you can also use it as a highlighter. The texture is amazing and smooth, and it lasts a long time. I love all three colors but the sheer is prob my fave because I can put it on over any lip color for a true look." —Harper Hendrickson

    Get them from Fluide individually for $15 each (available in three shades: Roxy, Elysium, and Rain), or a set of all three for $36.

    6. Hard as Hoof Nail Strengthening Cream helps to prevent splitting, peeling, and cracking *and* conditions cuticles to help your nails grow longer and stronger than ever.

    amazon.com

    "It works wonders on problem nails. I never could grow out my nails until I used it." —jberg0311

    Get it from Amazon for $7.94.

    7. Urban Decay Brow Blade is double-ended (one side is a waterproof pencil, the other an ink stain) to make creating natural-looking, hairlike definition super easy. And the results last and last.

    Sephora

    "Felt tip marker on one end and pencil on the other. Makes for natural looking brows that stay on." —cameroncastillea

    "Felt tip line for natural hair look and pencil for filling. Best of both worlds!" —kellyc42782b896

    "It completely changed my brow game. You can go from a natural feathery look to a defined bold brow easily, and it STAYS." —angsmackenzie

    Get it from Sephora for $26 (available in seven shades).

    8. L.A. Girl Haute Heat Eyeshadow Palettes each have 16 pans, ranging from mattes to shimmers, each with a creamy texture and high pigment for dramatic and subtle looks.

    Amazon

    "Some of the best quality eyeshadows at the drugstore that I've tried, and I've tried many! They're pigmented yet blend easily and they have gorgeous color stories." —iridescentorchid

    Get it from Amazon for $13.99 (the right, pinker palette here and the left, bluer palette here).

    9. Milk Hydro Grip Primer holds fast to your makeup all day long *while* keeping your skin hydrated, thanks to a blend of blue agave extract, cannabis seed extract, and aloe water. That glass skin effect just got a little easier.

    instagram.com

    "It’s a game changer! I am so oily and as a result my face looks super greasy by the end of the day, but not with that bad boi! I can’t imagine my life without it ❤️."

    stephaniequispe

    Get it from Sephora for $15.

    10. Bioderma Sébium H2O removes makeup and cleanses skin, without drying out or disrupting the balance of your skin. This Sébium version is designed for combo/oily skin, but they make versions for sensitive skin and dry skin as well.

    Amazon

    "It’s a purifying cleansing micelle solution for combination/oily skin. It’s non-rinse, paraben-free, hypoallergenic, and legit one of the best things I’ve used on my face!" —tracy110302

    Get it from Amazon for $14.90 (available in four sizes, plus several multi-packs).

    11. Glossier Cloud Paint adds a pop of natural-looking color to your cheeks with a gel-cream formula that's ridiculously easy to build and blend.

    BuzzFeed / Kayla Suazo, BuzzFeed / Maitland Quitmeyer

    "Sheer but buildable, it’s such a good product to throw on for a natural look or something spicier. The quantity to price ratio may seem out of balance but a little really goes a long way. I use it anytime I go out!" —edenfromsweden

    "The most beautiful blush to ever exist. it goes on smoothly over makeup or no makeup, literally does not move or fade all day, and looks like your natural skin. I can’t say enough good things about it." —sylviahood14

    "YES, love that stuff." —amyhurt526

    Get it from Glossier for $18 (available in six shades).

    Tons of us BuzzFeed writers (two pictured above) also love Cloud Paint! Check out our review to hear about more.

    12. Mad Hippie Vitamin C Serum is like a big ole glass of OJ for your face — and unlike many vitamin C products, is good to go on sensitive skin (like mine!).

    BuzzFeed / Maitland Quitmeyer

    "I put it on at night (vitamin C can cause sun sensitivity and I am already SUPER SENSITIVE to the sun, so make sure you also put on a good sunscreen in the morning!) after cleansing and toning, and before moisturizer. After just a couple weeks, the pigmentation on my cheeks definitely reduced, and some pesky rough texture on my chin and nose faded away. I definitely noticed glow-ier and plumper skin when I woke up in the morning. The acne marks on my cheeks are basically totally gone, and my skin feels brighter than ever. And no breakouts or sensitive reactions! Just a few drops a night is all it takes!" —Maitland Quitmeyer

    Get it from Amazon for $27.19.

    13. Boscia Matcha Magic Super-Antioxidant Mask helps to reduce redness, skin congestion, and inflammation — say farewell to excess oil, free radical damage, and tired skin.

    Sephora

    "It really is magic; it leaves my skin silky smooth and incredibly radiant. Plus, one jar lasts for a pretty long time." —c46d432c9b

    Get it from Sephora for $38.

    14. Maybelline Temptation Brow Definer is what you've been looking for so you can finally stop ~brow-sing~ for better products. Fill in with the teardrop-shape pencil (for precise but natural "hairs") and blend out with the fluffy spoolie for a gorge finish.

    amazon.com

    "It is amazing!! I used to use the Goof Proof pencil by Benefit ($24) but it was getting expensive to replace every month. The Maybelline version is almost an exact dupe and way cheaper!!" —mkarasik

    Get it from Amazon for $4.49 (available in four colors).

    15. Paula's Choice 2% BHA Liquid Exfoliant removes dead skin cells, clears out pores, and reduces fine lines for smooth, congestion-free skin — just be sure to follow up with a sunscreen if using it in the daytime.

    instagram.com

    "This stuff is my holy grail (besides my faithful Clarisonic that I've had for five years). Seriously, my skin has never been this smooth or poreless. At 31, I'm in the in-between stage of starting to need anti-aging but also still needing something that will keep my skin clear, and this. is. IT. I haven't had to use a moisturizer for months because this stuff does it all; it exfoliates, it moisturizes, and it helps with fine lines. I can't say enough good things about it!" —katiea20

    Get it from Nordstrom for $10+ (available in two sizes).

    16. Physicians Formula Murumuru Butter Bronzer combines all the perks of a cream and powder formula for a natural touch of color that blends in perfectly, lasts all day, *and* helps moisturize your skin.

    amazon.com, amazon.com

    "It blends so easily and doesn’t give a heavy cakey look! it’s smells just like summer and has lasted me a really long time!" —briwaide

    Get it from Amazon for $7.67 (available in four shades).

    17. Fourth Ray Beauty Detox Face Oil is formulated with charcoal, tea tree, salicylic acid, and watermelon see extract that work while you sleep to balance your moisture levels and absorb impurities.

    Colourpop

    "It's as if I have a new face. I am almost 43 years old, man!" —ldombalis

    If you're not familiar, Fourth Ray Beauty is the skincare sister brand to Colourpop!

    Get it from Fourth Ray Beauty for $10.

    18. Radha Rosehip Oil has thousands of five-star reviewers who say its blend of fatty acids and antioxidants not hydrates their skin, but also reduces redness, irritation, and breakouts.

    amazon.com

    "It evened out my skin tone." —princesspeanut

    "I wear significantly less foundation now because it cleared up my acne scars and has improved the overall appearance of my skin." —saraw461c62d69

    Get it from Amazon for $15.95.

    Learn more in This Facial Oil Will Solve All Your Skin’s Problems.

    19. Becca Anti Fatigue Under Eye Primer cools, soothes, blurs, and preps your under eye, whether you're following up with a concealer or not.

    Sephora

    "I have a naturally dark circles and no primer, from Tarte to Fenty had been able to smooth the super fine lines enough to allow my concealer not to have a crease, till Becca. The light blue fades out the discoloration perfectly." —mistief

    Get it from Sephora for $32.

    20. ColorWow's Dream Coat Spray ~coats~ your hair without weighing it down for your sleekest, shiniest, most flyaway-free blowout yet.

    BuzzFeed / Alexandra Napoli

    "Ever since I started using it, I can see a visible difference in the final outcome. My hair is super sleek and holds its shape for way longer. I experience less annoying flyaways and my wispy hairs (you know what I'm talking about) stay totally flat. As a tip – you have to activate the spray with heat. If you just spray it on your hair and then let it air dry, you probably won't see big results. Some people make this mistake and then think the spray isn't working for them. But that's not the case! Also, I don't find that the spray makes my hair feel greasy. My hair feels very soft and looks super velvety. Now, I actually look forward to doing my hair because I know the results will be worth it." —Alexandra Napoli

    Get it from Amazon for $28.

    21. Too Faced Born This Way Sculpting Concealer multitasks better than you. It conceals, contours, highlights, and can even be used as foundation, depending on the shades you mix and match.

    Sephora

    "I literally said 'what the...' in the middle of the drugstore after the makeup girl applied it under my eyes." —susannscholze1978

    "It can be used as a concealer or foundation and it works great as either!" —madal03

    "It's so freaking amazing. High coverage, blends out flawlessly, and has a natural hydrating finish. Not to throw shade, but it’s 100 times better than Shapetape IMO." —violeth4a973cbf8

    Get it from Sephora for $29 (available in 35 colors).

    22. Stila Suede Liquid and Glitter & Glow Liquid Eyeshadows apply like a dream in just a few dabs, leaving a glittery and multifaceted sparkle or velvety matte finish that'll last and last — and won't get into your eyes. Liquid shadows are the way of the future!

    Amazon

    "Incredible." —kaitlindandy

    "My skin is mega oily and eyeshadows always crease on me no matter the primer/formula/setting products used! Until Stila came along. Now even if I don’t used a primer I can have crease less eyeshadows. Have worn for 12-plus hours and it doesn’t budge!" —adrianam4cbf40c19

    Get them from Amazon: the Suede for $24 each (available in eight colors) and the Glitter and Glow for $24 each (available in 13 colors).

    23. Milk Lip + Cheek builds up for a sheer-to-intense flush of color on your lips and cheeks without caking. Hello creamy mango butter and avocado oil formula!

    Sephora

    "It is sooo amazing! It can give you the pop of color that you need it. It is also very easy for non-makeup users to apply and blend." —amys201

    Get it from Sephora for $28 (available in five shades).

    24. NYX Epic Ink Liner delivers the perfect wing every single time — without letting your money 💸 fly 💸 away like other brands.

    amazon.com

    "Best felt-tipped liquid liner on the market in any price range." —stephaniem49eb94563

    Get it from Amazon for $8.61.

    Btw, this won best inexpensive liquid eyeliner on BuzzFeed Reviews!

    25. Schick Silk Touch-Up Multipurpose Tool shapes eyebrows, trims/removes facials hairs, and exfoliates skin as a dermaplane (have you watched as many dermaplane facial vids as I have??) — all with one little tool.

    amazon.com

    peggym5

    Get it from Amazon for $4.74.

    26. Fenty Stunna Lip Paint looks amazing on everyone — and the universal red shade was so beloved among lipstick lovers, they came out with six more must-have shades.

    Sephora

    "It’s amazing!!!! —reneem4fbf9e3a9

    Get it from Sephora for $24 (available in seven shades).

    27. Laneige Water Sleeping Mask absorbs into your skin while you sleep, combatting dryness, dullness, and uneven texture without clogging your pores, thanks to its calming gel formulation. Sleeping just got even *better.*

    Sephora

    "At 50, I wake up looking dewy and think 'why bother with makeup?' It’s bananas how well this stuff works." —chrisa443ec9017

    Get it from Sephora for $25.

    28. Thayers Lemon Oil Control Blemish Stick targets blemishes with a trifecta of witch hazel (an astringent), Gotu Koala (which can speed up skin's healing), and tea tree oil (a natural antiseptic). Bye bye, pimple!

    Thayers

    "I picked it up on a whim and wasn't really expecting it to do much but it cleared away the few rogue pimples I had going on real quick!" —danielled34

    Get it from Amazon for $8.90.

    29. Revlon One-Step Hairdryer And Volumizer is designed with an oval-shaped barrel so you can get super close to your scalp for smooth hair and majorly boosted volume at the roots.

    Amazon, amazon.com

    "It's magic, trust me." —susannscholze1978

    It has ceramic coating, three heat/speed settings and and both pin and tufted bristles for sleek hair without damage.

    Get it from Amazon for $41.99 (available in four colors).

    30. Live Tinted Huesticks color correct under the eyes (like that hack where you use red lipstick or orange tones to cancel out dark circles!), and you can use them as blush or lip colors too. They're multitalented.

    Live Tinted

    "By Deepica Mutyala. I bought all of the colors. They are a multi stick. You can use them to color correct, as a blush or lip color, as an eye shadow. Completely vegan and safe for your skin. They also have skin care ingredients in them. An all purpose makeup tool to make your life easier. The colors are amazing, and flatter all skin types and skin tones. A truly innovative brand that wants the best for its buyers and community. The Huestick is a time and money saver, all in one amazing product that I will reach for and spend money on again and again." —krishnap4110809ae

    Get them from Live Tinted for $24 each (available in three colors, or get three for $60).

    31. PUR Love Your Selfie 4-in-One Foundation comes in — wait for it — 100 shades (across three undertones), and helps you pick which one is right for you by showing you three neighboring shades at once.

    Amazon

    "The finish is everything I want in a foundation, and I’ve gotten compliments on how healthy my skin looks when I wear it. Plus having a pump and a doe foot applicator for one product is genius." —rebecca_95

    "It comes in 100 shades and is the best foundation I have ever used! Medium to full coverage. It has a pump for application or you can use the doe-foot applicator to use it as a concealer. Truly love this and would recommend it to anyone!" —michelle8912

    Get it from Amazon for $36 (available in 100 shades).

    32. E.l.f. Poreless Putty Primer is infused with squalene to hydrate, smooth over skin for a seamless finish, and hold onto makeup for all-day staying power.

    E.l.f.

    "Ever since I started using it, I refuse to buy any other primer. It sticks the makeup to my face without clogging my pores, makes my skin look flawless and makes it last all day. —thistimemaybe

    "I know it has been on the market for a while. I love the way it goes on so smoothly and makes my skin feel so soft." —shannonm49e341999

    Get it from E.l.f. for $8.

    33. Beautyblender Blendercleanser Solid cleanses makeup sponges *and* brushes, removing grime, excess product, and oil for smooth application every time. And because it's a solid, it's great for traveling!

    Amazon

    "It's a super easy way to clean your makeup brushes without getting everything messy. You put water on your brush and scrub it over the Beautyblender, and even my dirtiest liquid foundation brush was clean within a minute." —camilaapedrosa

    Get it from Amazon for $16.

    34. Drunk Elephant T.L.C. Sukari Babyfacial lives up to its name, functioning as an at-home, ~facial-style~ treatment that gently exfoliates and resurfaces will a potent but gently blend of 25% AHA and 2% BHA. It's pricey, but a bottle is still cheaper than just one "real" facial.

    Sephora

    "All the Drunk Elephant products. Especially the Baby Facial. Works wonders!"

    casimpson427

    Get it from Sephora for $80.

    35. Essence Be My Highlight adds a subtle, golden-tone glow to your cheekbones, with a marbled effect that looks luminous rather than glittery.

    amazon.com

    "So beautiful on any skin tone and cheap. It’s my go to, desert-island, holy grail product!" —katwang

    Get it from Amazon for $4.99.

    36. Glossier Lidstar Eyeshadows impart just enough sparkle for a subtle glow and wash of color to put the ~lid~ on a gorgeously low-key makeup look.

    Glossier

    "In Fawn, but every color is great. And if you, like me, have a problem with eyeshadow staying in place, this is the stuff. It really doesn’t require a primer and lasts all day. I just wish they had more colors." —chrisa443ec9017

    Get them from Glossier for $18 each (available in six colors).

    Learn more about these shadows in our Lidstar review!

    37. Juliette Has a Gun Not a Perfume is made with one single ingredient, usually used as a base note in perfumes, for a subtle scent anyone who generally hates perfume will love.

    Sephora

    "I would HIGHLY recommend it. I got it at Sephora and I receive compliments every single time I wear it. It literally has only one ingredient and it’s supposed to mesh to your body’s pH so it smells slightly different on everyone. It’s such a beautiful fresh scent, and even people with really sensitive allergies have told me how much they love the subtle yet captivating scent. I will never use another fragrance for as long as I live!" —karlamarieg2

    Get it from Sephora for $100+ (available in two sizes).

    38. Beauty Bakerie Matte Lip Whips won't budge no matter what you throw at them — if you hate reapplying lipstick (but don't mind needing to work a lil' extra to remove 'em at the end of the day) these are for you!

    Beauty Bakerie

    "I have tried pretty much every liquid lip recommended to me, but every single one would wear off OR dry out so bad that it crumbled off my lips (and this is with well-moisturized lips). The lip whips DO last all day and are such cute colors!" —vavavroom

    Get them from Beauty Bakerie for $20 (available in 24 shades).

    They also sell a two-in-one Lip Whip Remover ($14) to get every bit of lipstick off *and* moisturize your lips.

    Me when anyone tells me I don't need a single more red lipstick:

    Two Brothers Pictures Limited

    Submissions have been edited for length and/or clarity.

    Need more for your skin? Check out Korean skincare products you need to know, drugstore products that actually fight acne, products to help deal with dry skin, or check out all of our beauty content for even more great stuff for your hair, skin, and more.

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