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Go Holiday Shopping For Your BFFs And Find Out What Kind Of Gifter You Are

What you pick out for your friends can say a lot about you. Choose wisely!

Loft Expanded Its Sizes To 26 So Your Whole Squad Can Finally Shop At The Same Store

Shopping with your crew shouldn't require 10 different store visits. LOFT's new size-inclusive clothing range will put the fun back in shopping!

5 Happy Looks When You Travel For The Holidays

Whether you’re going to the mountains or the beach, put some holiday happiness in your wardrobe. #loveloft

What's Your Holiday Party Personality?

Are you the hot mess or the holiday princess? ‘Tis the season to find out. #loveloft

13 Legit Excuses For Buying Yourself A Gift This Holiday

The holidays are all about giving. But that doesn't mean you can't give yourself a gift too! Make sure to head to LOFT for everything YOU want this holiday season.

14 Ways To Tell If You Received A Gift From A Procrastinator

We've all received gifts that made us say "You shouldn't have. You really, really shouldn't have." But if YOU'RE the procrastinator, you can still give a gift your friends will want to receive: an instant e-gift card from LOFT!

13 Signs You're Secretly ~Basic~ During The Holidays

Everyone loves getting into the holiday spirit. But has your need to spread holiday cheer got too far? Just make sure to head to LOFT for gifts that are just as perfect as the rest of your holiday!

14 "Basic" Struggles Of Being Obsessed With Fall

Fall is the best season to be ~basic~, but being basic isn't always easy! LOFT gets it — fall is hot!

15 Fun Fall Activities For Kids That Moms Secretly Love

Being a mom is the perfect excuse to do a ton of fun fall activities! And head to LOFT for the perfect sweater to wear on that hayride you — uh, the kids — have been looking forward to!

The First Day Of A New Job: Expectations Vs. Reality

Just like the first day of school, starting a new job can be both exciting and scary. But for one less thing to worry about, head to LOFT for the perfect first-day outfit.

14 Signs You're The Hot Mess Of Your Friend Group

We all have a part to play. Here are some warning signs from LOFT that you might just be filling the #hotmess shoes.