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We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
Looking for healthier hair in 2020? A new color? New ways to style? These products are here to help.
Promising review: "Beautiful pearl adorned headbands! The material is velvety and great quality. The pearls are attached super well, not worried they will fall off. They are comfortable on myself and still fit my 3-year-old daughter. Great selection of colors: black, cream, pink and a muted mustard shade. Overall an amazing purchase for a good price." —Lisa Velasco
Get a set of four from Amazon for $14.95.
Promising review: "I'm a single dad of a 6-year-old girl and combing her hair is the hardest part of taking care of her. She gets really bad knots in her hair. This brush is the only thing that has ever worked. Thank you so much. She even likes to comb her own hair now." —Nguyen P.
Get it from Amazon for $9.88.
Promising review: "I have super fine hair with lots of breakage. No matter how I put my hair up I have bad flyaways. This stuff is great! So easy and it stays better and looks smoother than stiff hair spray." —Jill Stilfield
Get it from Amazon for $11.88.
Promising review: "My hair used to be really soft, and then I discovered hot tools and hair dye. While my hair looks good I really missed the soft texture. This works so well. There are no instructions on the box but I washed my hair with my usual shampoo, towel dried it, worked about two quarter-sized dollops through my hair, let it sit for 20 minutes and then rinsed out. I went to bed with wet hair which usually results in my hair being kind of tangled and rough looking but I woke up and my hair was as soft and silky as it was before I started coloring it. I'm totally in love with this product, I have long fine hair but this doesn't leave it greasy or weigh it down. I'll definitely buy again." —Ellie
Get it from Amazon for $7.50.
Read our review of Elizavecca's CER-100 Collagen Coating Hair Protein Treatment to learn more about why one BuzzFeeder calls it, "the miracle product I've been searching for."
Promising review: "I don’t normally accessorize especially with my hair, but this hair tie is a game changer. It makes me look so put together and seems like a lot of thought went into my outfit. I would buy again if there were more colors!" —xxeade
Get it from Urban Outfitters for $6 (available in five colors).
Promising review: "I found this product through a BuzzFeed article for those with frizzy hair and THIS PRODUCT DID NOT DISAPPOINT PEOPLE! I put this serum through the ringer; I got this to stand up to Bay Area fog AND the nasty, humid heat wave we got a couple weeks ago. No frizz, no extra curls. Nothing! On top of that, it made my hair super glossy. I'm very impressed. Heads up though, a little goes a long way. One pump is enough to cover my hair and I have medium length hair. Also, it can make your hair look oily if you use too much. I do have oily hair so working on my ends first then working to my roots works for me." —Amazon Customer
Get it from Amazon for $11.99.
Promising review: "I love this shampoo! I had gastric sleeve surgery and my hair was very, very thin. I started taking biotin and switched to biotin shampoo as recommended by my doctor. It doesn’t make your hair grow by washing it but it makes your hair and roots stronger. And it worked. After using the whole bottle, my hair was stronger. I had a lot of new growth that was sticking around (the previous new growth fell out early on) and my hair was getting thicker. Eight months later, my hair is back to normal. It's longer and thicker than ever. I still use it twice a week and love it! I’m not crazy about the way it smells but others love it when they smell my hair." —Diane J. Huff
Get it from Amazon for $9.95.
I have thick curly hair and I wear one almost every day! I don't have to worry about them snapping or hurting my head.
Promising review: "Perfect! Purchased these as a last-minute Christmas gift for my daughter and they arrived super fast. Every single one is perfect, the velvet is soft and they are well made. My daughter absolutely loves them and there is literally a color to go with everything. The colors range from some darks, medium tones, pastels and even some brights. Highly recommend, very very pleased with this purchase!!" —Lisa S
Get a 60-pack from Amazon for $6.55.
Ever since I started using a microfiber hair towel, I hardly ever use a blow dryer anymore. I'd rather not add heat to my curly hair unless totally necessary, so I'll wash my hair at night, wrap it in a microfiber towel and let it dry on it's own. It helps my curls feel much healthier — and it keeps my hair out of the way while I'm doing my skincare routine.
Promising review: "If you have naturally curly hair, you need this towel! I don't know what is at work but it definitely reduces frizz and my curls come out much nicer after using this towel. It would be even better if the towel was a smidge larger so it would feel more secure while wrapped around my head. Even so, it's a great product and I recommend it to my curly haired friends." —KShats
Get it from Amazon for $11.99 (available in two sizes).
This hair diffuser is ideal for curly and textured hair. It features 360 degree airflow, which helps it to diffuse your hair evenly and gently, giving curly hair maximum volume without all the frizz. It will also cut your drying time way down, no matter how thick your curls are.
Promising review: "I am thrilled with this diffuser! I have tried many similar products and this one does the job! The cup design is perfect for holding your hair while it diffuses it, helping to produce the volume and shape most girls with curly hair want. At the end of the fingers are openings where air flows and helps to dry the roots of your hair at the same time that it is diffusing the ends. The drying time is much shorter because of that feature." —JPJC
Get it from Amazon for $19.99.
Promising review: "This stuff is absolutely amazing. I was one step away from going to the dermatologist. I had severe dandruff that was so bad I could shake my head and it would come off. With just a few uses per week, I got rid of all of my flakes. My scalp also stopped burning from dryness. My hair has never been healthier." —Moo Moo
Get it from Amazon for $14.84.
Promising review: "I am letting my bangs grow out and was desperate for some hair clips to help. These are perfect. There is a good assortment of clips, dressy and plain ones. Some have artificial pearls, acrylic surfaces, just plain pins for everyday use. I have tried them all and they are very comfortable in my hair with no sharp edges. Good for adults, teenagers and children. Very easy to put in." —lidia samano
Get a 20-pack on Amazon for $7.99.
Promising review: "I get so many compliments on my hair when I use this. Works best on second or third day hair with dry texture spray and/or dry shampoo. So easy to use. One YouTube tutorial and I was good to go. And comes with a heat protecting glove. Pro tip: I wear the glove on my non-dominant hand bc that's the one I wrap the hair around the wand with." —ArtistMommy
Get it from Amazon for $22.98.
Get it from Forever 21 for $4.99 (available in two colors).
Promising review: "This stuff is a godsend! I used to have red hair and decided to get a blonde balayage. It took two visits to get my hair lightened to where it looked blonde and not gold, but it still had lots of gold in it. Now my hair is finally blonde and not gold! I’m so happy! Plus this stuff smells amazing and makes my hair so soft and shiny and voluminous with lots of body!" —KatEd
Get it from Amazon for $14.99 (available in three sizes).
And check out our full write-up on this Fanola No Yellow Shampoo to learn more.
Promising review: "I can't believe I waited so long to buy these beauties. These curlers are incredibly easy to use and they give you gorgeous curls that last for days. I have tried every heatless curling method there is — sleep styler, braiding, boho headband wrapping, and every other tutorial on YouTube — and this is the only one that ACTUALLY works." —DW
Get them from Amazon for $12.99.
Promising review: "I love, love, love this hair mask! It makes my hair so healthy and so shiny. It smells amazing and makes your hair feel even better. The best hair mask I ever tried. I shampoo my hair, towel dry it, then apply the mask and comb my hair, leave it over night and wash it in the morning, followed by conditioner. Highly recommended." —Elisamar1
Get it from Sephora for $18.
Clarifying shampoos can dry out your skin if you use them too often, so we recommend only using it once a week at most!
Promising review: "This shampoo removed months/years of product build-up in my hair that I didn't even know I had. After just one wash, my hair felt lighter, finer, more voluminous, and I needed less styling products to achieve the same results. But be careful not to use this too often as it can dry out your hair. I have long, dark fine hair and I use this about once every two weeks, or once every four to five washes." —Kat
Get it from Amazon for $5.19.
Promising review: "They're worth every dollar! It's not quite like any other hair tie I've seen before. It's really thick, very expandable, and super durable. I have thick, coarse, nappy, natural, African American hair and these certainly do the job! I don't care what type of hair you have or how much of it you got because these will do the job. And they won't rip out your hair while doing it." —Gracey
Get a pack of three from Amazon for $10.99 (available in six colors).
Promising review: "I’m obssesed with these! I have thick curly hair so rubber bands and the ribbon elastics always dent my hair. Even when I straighten my hair, those type of hair ties also dent my hair. With these coils, my hair is secure whether it’s straight or curly. When I remove it, my hair is easily fixed back into place. These do stretch out after you use it for a while, but it is easily fixed. If you blow dry them, the heat will cause it to shrink back to its original size and it is as good as new!" —Stephanie S.
Get a pack of four from Amazon for $5.99.
Promising review: "The BEST detangler out there, and I have tried them all...even the expensive leave-in conditioners that say they detangle also. Bonus: your hair smells like those orange/vanilla popsicles that are so good. I have long, thick hair and I use a wide tooth comb after the shower. I spray this on all over and have zero trouble getting through my hair! So nice!" —Alyssa V
Get it from Amazon for $4.99.
The color shown above is pastel purple. All products are also 100% vegan and cruelty-free!
Promising review: "I have naturally dark auburn hair and really wanted to try purple but didn’t want to bleach my natural hair color. Overtone worked great and even outlasted the color my hairstylist used to attempt purple in my hair without damaging bleach. I’ve gotten so many compliments and have recommended and sent friends the link to Overtone for their hair color needs." —Bonnie Rowland
Get it from Overtone for $18 (available in 14+ colors with varying shades).
Promising review: "I've spent a fortune on hair products, bought every name brand. I accidentally stumbled upon this and purchased it after reading the reviews. I had high expectations and this product exceeded my expectations. I washed, conditioned, combed with a wide tooth comb, and let it air dry for about 10 minutes (I have very thick, naturally curly, red, highlighted hair). I added a dime-sized amount into my palms, rubbed together, added to hair scrunching, and let air dry... my hair looks GREAT❤ and it's soooo soft. I keep running my hands through it because it feels so good. Will purchase again and I highly recommend for coarse, curly, frizz-prone hair." —Flossie
Get it from Amazon for $19.99 (available in two sizes).
Promising review: "I LOVE THESE. I used to purchase the Goody brand but it seems my local stores stop selling the larger size and only carry the tiny ones now. I decided to try this brand out and I'm so glad I did. I love that there are eight per pack versus the two in the competitor boxes. I make sure to keep these handy anywhere I go. My hair is extremely long, about 25 inches, and one of these holds my hair in place perfectly. I use two when I'm playing volleyball and I never have to retie my hair like I used to when using a hair tie. I definitely recommend these." —Victoria B.
Get them from Amazon for $7.99.
Get it from Cee Cee's Closet for $21 (also available in a larger size).
This little guy has nano titanium-ceramic plates that'll reach up to 430°F.
Promising review: "Love it! Purchased this for a trip to New Zealand and Australia. So much more compact and lightweight than your standard straightening iron. The dual voltage is built in so I did not have to purchase a converter. Although smaller than my normal flat iron, the blades are still large enough that it only took me about five extra minutes to flat iron my hair (I have long hair, 8-10-inches past my shoulders and medium thick)." —Lauren Vance
Get it from Amazon for $29.99 (available in two sizes and with or without a travel pouch).
Promising review: "I had used dry shampoo a few years ago out of curiosity. It went fine but I didn't really think I needed it and never bought another can after that. I thought I would give it another shot after seeing these in a BuzzFeed post and reading rave reviews. They're all correct! I love this stuff and have no idea why I didn't keep using dry shampoo after that one experiment a few years ago. The spray comes out cool, so it's super refreshing, and I love how much thicker my hair feels when it's in. It also smells nice, and a can lasts a long time if you use it maybe once between hair washes (I wash my hair about every other day, but sometimes go a few days and will use this once or twice during those periods). I even bought a travel-size version of this for emergencies. Bless you, Batiste!!!" —Amanda Storey
Get it from Amazon for $6.15 (also available in packs of two, three, or six).
Promising review: "I have tried plenty of deep treatments/deep conditioners for my hair, but this one is the absolute best. It glides through my hair so smoothly and it just leaves my hair feeling super soft, well moisturized, deeply conditioned, and incredibly strengthened as well. This is truly a salon quality grade product all the way! No matter what type of hair you have, I can’t urge you enough to give this product a try. It will become a huge favorite of yours instantly!" —Prettichic
Get it from Sally Beauty for $11.99.
Promising review: "I have long, fine waving hair that tends to lose volume and curl a few hours after I wash them. I need volumizing products and hairspray that holds my style and 'keeps' all day or at least longer than usual. This product gives volume and lift without falling flat and adding weight after a few hours; holds well in wind and humidity, so far it's the best hair spray I've ever used. Highly recommend." —Rose H.
Get it from Amazon for $11.
Some reviews have been edited for length and/or clarity.