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    34 Things That Are Just Really Great Treat-Yourself Purchases

    Because tbh, you basically always deserve a treat — and right now is no exception.

    1. An awww-inspiring teddy bear ears cat cap that may seem like more of a trick than a treat to your floofy friend, but is ~ear~ to bring smiles to all the humans of the house (and of Instagram).

    2. A super sweet and inspirational mirror sticker here to boost your mood and confidence as you get your gorgeous self ready in the morning.

    mirror sticker reading "you look amazing' in black cursive letters

    3. A mini potato dressed as a bunny plush with an included removable, microwavable flax seed and lavender heating pad, so you always have ~somebunny~ to cuddle with when you're feelin' crampy. Honestly amazed this bb isn't already in my cart....

    model holding plush potato in bunny suit up to their body
    Urban Outfitters

    Get it from Urban Outfitters for $29.

    4. The Taylor Swift Little Golden Book Biography that might make the kiddos in your life wonder why you're getting emotional during story time (though this deserves a place on your shelf even if there are as many kiddos in your life as Taylor has bad songs — zero). With stunning illustrations and details every Swiftie will appreciate, this will really be 🎶 the kinda book you can't put down. 🎶 

    the cover of the taylor swift little golden book
    a page from inside the taylor swift little golden book
    Heather Braga / BuzzFeed

    BuzzFeed Shopping editor Heather Braga writes: "I have this book (as pictured above) and by that I mean the second I saw it available for pre-order I added it to my cart faster than you could say 'We Are Never Ever Getting Back Together.' As the parent of a 1-year-old, I have many Little Golden Books in my home. However, this one is just STUNNING. I'm a big fan of Taylor (obviously) but was really enamored by how beautiful the pages are. I was so excited to read this lil' biography with my son and teach him a little more about someone I adore. (Which it does a great job of doing in a pared down way!) It's a short book, looks cute on my desk, and is a hit for bedtime story time. What more could you want???"

    Get it from Amazon for $4.78+ or from Bookshop (to support local booksellers) for $5.57.

    5. A spa-worthy exfoliating mitt you can use after a long shower or bath soak to banish all your crusty, dry skin and feel like a whole new person.

    Take it from the user below, who left one of the best and funniest reviews I've read in a while 😂.

    Promising review: "Let me start by saying, I never knew that I was a walking, living, breathing mummy zombie lady. The first time I used this glove, I soaked in the bath to get my skin nice and prepped. I whipped that thing out expecting a bit of skin to fluff off, but what ensued was 30 minutes straight of scrubbing skin off that had built up since I was a toddler. I swore at one point I found old Band-Aid goo that had been buried under years of dead skin. OK, maybe that's not true, but with the amount of dead skin that came off my body, it could have been! I finally finished removing my snake skin and began draining the bathtub. What was left was like a scene from a horror movie. The entire bottom of the bathtub couldn't be seen because of the numerous chunks of dead skin clinging to it. That's not counting what went down the drain. I can only imagine that the creatures down there will one day rise to hunt me down and eat me because they gained an affinity for the taste of my flesh. I had to take an extra 15 minutes to clean my bathtub due to the gray, zombie skin that refused to be rinsed away. In other words, if you don't want to be a mummy, zombie person, this glove is your ticket to the living realm. Buy the glove; join the living — thank me later." —Shannon Graham

    Get one from Amazon for $6.99 or a pair for $9.99.

    6. A smile-inducing brass animal pal designed to hang out on your houseplant and give your foliage friends new life. There are so many cool animals available, there's no way you'll be able to pick just one!

    brass tree frog, sloth, and chameleon hooked onto plant leaves and stems
    bush baby, toucan, and koala versions
    pangolin and meerkat versions
    Another Studio/Etsy

    These cuties are from a London-based small business with all kinds of cool plant and home goodies!

    Promising review: "I bought the squirrel, the tree frog, and the bush baby, and they are so adorable! They are great quality and yet light enough to not weigh down the plant. I appreciate the biodegradable packaging as well. I highly recommend these. They're just so much fun!!" —Sarah

    Get it from Another Studio on Etsy for $8.30 (available in 31 animals).

    7. A sleek Instax Mini Bluetooth phone photo printer that pairs to an app so you can apply Snapchat and Insta-level filters to IRL prints that won't disappear in 10 seconds — or even 10 years. It's worth the splurge for the convenience and lasting joy it'll deliver.

    8. A totes adorbs, teeny-tiny Dash waffle maker available in a classic waffle version or with cute shapes (the heart one is particularly Barbie Land-esque) to add some fun to breakfast, snacks, brunch, or literally any time you decide is waffle o'clock.

    9. Sleek and minimal monochrome, fine-tip gel pens with the ~write~ stuff to feature prominently in the Pinterest-worthy desk of your dreams.

    the red, peach, lavender, blue, and green retractable pens in their cute box next to a page showing their fine tip writing in their respective colors
    red, purple, blue, teal, and yellow set
    Amazon

    Promising review: "Initially just bought these pens for the look; however, once I got them, I was impressed with how nicely they write. I had bought another pack of $20 pens that I got just for function, and I think these ones write just as nicely. These definitely feel like a good value — both cute and actually work well." —Amazon Customer

    Get a pack of five from Amazon for $6.98 (available in 11 color combinations and pack sizes).

    10. A wonderfully spoopy peekaboo black cat pendant necklace that's perfect for Halloween, but also adorbs if you find yourself ~feline~ like wearing it year-round.

    11. A fast-drying, suction cup bathtub pillow to make your soothing self-care soak all the more relaxing. Bubbles + a book + this baby??? Ahhhhh.

    full length head and body bath pillow in reviewer's tub
    the pillow in another reviewer's tub

    Add a bath caddy to your cart, too, to really complete the luxe setup!

    Promising review: "I have an oval jetted tub so it’s deep, and the pillow I had previously was ok but I had to lay on the hard back of the tub. I also like to sink down into the bubbles and warm water so having this full-length mat is great! It’s thick, and when it’s in a tub full of water, feels very plush to lay on. There are four suction cups around the pillow, four along the body, and three more at the bottom edge to keep the mat firmly in place. They’re strong so you need to get a nail under the edge to release them so as not to tear the fabric that holds them in place (which is what happened to my old one — cheap fabric). When wet, it’s heavy and you’ll need a sturdy hook to hang it from. My solution was to rinse it and then fasten it around the sides of the tub to drain — works fine. I plan on purchasing more as gifts for my friends." —Honesty

    Get it from Amazon for $42.99+ (available in four styles).

    12. A compilation of New York Times crossword puzzles edited by the famed Will Shortz that go from Monday (easy) to Friday (hard) so you can pick the perfect boredom buster for your mood (and how awake on a scale of Monday–Friday your brain feels) on any given day.

    the book cover

    13. scrunched baguette bag from Insta-famous It label JW Pei, which possesses the magical ability to make absolutely any outfit you carry it with look Fashion Week-ready.

    model with green ruched bag with scrunched handle
    reviewer with the lavender version

    This hip label is Chinese American- and family-owned and makes its gorgeous bags with vegan leather and recycled plastic!

    Buzzfeed Shopping editor Kayla Boyd has this and raves "When I started seeing this new 'It bag' all over Instagram, I knew I had to have it. What shocked me was the fact that it's less than $100! The quality is amazing — the vegan leather is sturdy, it has a nice faux suede lining, and the magnetic closure actually stays closed. The adorable 'scrunchie' design is such a great way to jazz up an outfit. Plus, it's a great size for the necessities like my phone, wallet, keys, mask, and lip gloss. I definitely plan on buying more colors!" 

    Promising review: "I needed more 'date' bags as most of my bags are huge. I ordered this and it's exquisite. Soft and not too small. Big enough for a small purse, my keys, lipstick, extra face mask, and iPhone. Highly recommend." —Techy

    Get it from Amazon for $79.99+ (available in 31 styles).

    14. A puffy-sticker making kit you can purchase under the guise of a gift for the kiddo in your life but actually have even more fun than they do using it. After all, you're never too old to know that puffy stickers are the best kind of stickers.

    15. A head massager thingy that is so cheap, so simple...yet feels sooooooo good. Just trust me, you need this in your life.

    My boyfriend got a two-pack of head massagers like this and gave me one. We now use them on each other constantly and I am eternally grateful. I'm struggling to keep my description of how good it feels family-friendly, so that should give you an idea. It's awesome when you have a headache or just need to relax. The only downside is it WILL mess up your hair (especially if you have curls or textured hair, reviewers note) and may get caught if your hair is tangled, so use it gently. It's worth it!

    Promising review: "This was a great purchase. Relieves my headaches. Easy to use!" —elidita luna

    Get a set of two from Amazon for $5.99.

    16. A hydrating, cooling eye cream stick to help reduce under-eye puffiness and fine lines like the ones you woke up with after waiting all night for Netflix to get last season's Love Is Blind reunion going (I'm still mad about it). Plus, the cap looks like a cutie patootie polar bear, so remind me why this isn't in your makeup bag already???

    reviewer under eyes before and after using hydrating stick with dark circles much lighter after
    reviewer holding their blue hydrating stick with the top shaped like a polar bear

    Promising review: "I HAD to write a review. I use this in the morning and night after my whole face routine and putting on moisturizer. I don't have dark bags however, my under-eyes do get a bit puffy and I was noticing fine lines. DUDE, those fine lines are fading. Last night I went to a party and woke up looking like the crypt keeper, and this stuff normalized my creepy zombie eyes in about 20 minutes. It's $9. Do yourself a favor and buy it." —Jasmine Deatherage

    Get it from Amazon for $9.99.

    17. Cute and on-trend flower hair claw clips for a sweet way to finish a casual half-up 'do...or turn your messy rainy-day hair into something that can actually be called a 'do.

    reviewer wearing terra cotta flower shaped clip in hair
    set with peach blue pink black yellow and olive clips

    Promising review: "Love these for my second day dirty hair and I get tons of compliments. The variety of colors is great and, unlike most clips, they actually hold my fine hair up!" —Mikaela West

    Get a set of six from Amazon for $8.97+ (available in six color combinations)

    18. tiny dinosaur beginner crochet kit that's so cute, I'm not sure it's even allowed. You need a new hobby (and that FACE) in your life ASAP.

    crochet green dinosaur
    The Woobles

    This Asian-owned small business specializes in squeeworthy amigurumi (the Japanese art of making small stuffed animals from yarn) kits and provides tutorials for every step of the process on their site, so even total novices won't feel lost. The kit comes with yarn, stuffing, plastic eyes, an already-started piece of crochet material, a stitch marker, a needle, a PDF pattern download, a carrying bag, and an optional crochet hook if you don't already have one. You can even access extra support over email any time!

    After writing about this awesome biz many times, I was finally influenced to try them for myself — which is a huge vote of confidence for anyone who knows me, considering I am very lazy, not particularly artistically inclined, and my "hobbies" primarily rhyme with Schmetflix. However, I have now made four Woobles and purchased several more! The videos are suuuuper detailed so like they promise, anyone can learn to crochet with them. Once you get the hang of it, it's so soothing and hard to stop, and it becomes — get this — a great thing to do with your hands while watching said Schmetflix! And of course, the finished products are so, so cute and great to keep for yourself or give as gifts. I made the rainbow version of this dino for my boyfriend and it honestly might be the cutest one I've ever made. The spikes and arms were really fun to do, too!

    Promising review: "Fred was the first thing I ever crocheted. I decided to give Woobles a try after my daughter made several Woobles animals. It was very easy to get started and the videos were very easy to follow. I’m so happy with Fred and plan on making him a tiny birthday hat and gifting him to my 3-year-old for his birthday." —Tiffany Z.

    Get it from The Woobles for $25+ (available with or without a crochet hook). Find more animals here.

    19. Wreck This Journal, aka a super creative book that allows you to do just that. Each page has instructions and space to do a different delightfully destructive thing — from spill your coffee on it to throw the journal in the air.

    20. A super personal birthdate candle with a label featuring an in-depth horoscope, character reading, and tarot cards and a scent customized just for your birthday. You'll be so amazed by the accuracy, you'll share with all your friends, fam, and followers immediately.

    the August 15th candle in tall clear jar
    Birthdate Co

    It's from an Asian-owned small business, and each candle has a 60- to 80-hour burn time!

    Promising review: "Out of luck this popped up for me on TikTok right when I was looking for a present for my best friend — and let me tell you it's the best present I have ever gotten her!!!! She loves it so much and every time she tells me it's literally her favorite scent in the whole world I get so happy! She's a very specific person with her scents haha, so I was a little nervous to get it, but from the description and having trust in the horoscopes, I knew they'd know what was perfect. So happy I got it and I can't wait to order more for my loved ones!! The horoscope was also on point!!" —Camila D.

    Get it from Birthdate Co. for $49.99 (available in 365 days).

    21. A super-fun whip-making pump that'll turn your go-to foaming cleanser into a marshmallow fluff-like foam so it'll go on more smoothly and feel like you're seriously pampering yourself.

    22. A adjustable pull tie, rainbow-beaded initial bracelet you'll wanna rock as part of your everyday stack (or by itself — equally cute!). With all the fun colors, there's basically no outfit this wouldn't look cute with. Also, it's giving friendship bracelet vibes, so feel free to stack it with your remaining Eras tour souvenirs....

    model wearing colorful bead bracelet with gold letter stacked with other bracelets
    Baublebar

    Get it from Baublebar for $42 (available in 26 letters or with a heart).

    23. An OMG-worthy pet bed if you want to make watching your fur baby sleep even more entertaining than it already is. This cozy cuddle spot will make them look silly but still be a-peel-ing to both of you.

    24. Elizavecca Milky Piggy carbonated bubble clay mask, a top-rated and oh-so-fun blackhead-banishing mask that starts to bubble once you apply it. Even without the skin benefits, it'd be worth it for the selfies.

    It has over 11,000 (!!!!) 5-star ratings and comes with an application spatula, though from my experience it works best if you just use your fingers! After writing about how much Amazon reviewers love this a zillion times, I finally had to try it for myself. It did not disappoint! My mom and I have done it together several times and had a blast. While our bubbles didn't get as wild as the reviewer above, you def end up looking totally silly and the bubbles are totally ticklish. And once you wash the mask off??? OMG, you'll be glowing and your pores will be so fresh and so clean. We were super impressed with it, and the amount you get is very generous. One small, under-$10 jar will last you manyyyyyyy applications to come!

    Promising review: "Wow! I purchased this on a whim after seeing one of my favorite Youtubers try it out. I didn't expect a lot from it. I tried it out and was shocked!!! The mask was simple (and fun) to use. I wasn't sure I felt a lot happening while it was on, but it was pretty cool how the bubbles started to grow off of my face. Upon inspection after using this mask I was completely amazed. My face felt cleaner than it has in a very long time AND my pores looked amazing! I don't remember a time when I felt like my pores looked great before using this mask. I would highly recommend this mask to anyone. It's also so much cheaper than the GlamGlow ones I have been using (and didn't see near these results from)." —K. Textor

    Get it from Amazon for $8.90.

    25. A classically autumnal felt fedora available in neutral hues and bold statement colors and that's the perfect way to (literally) top off any autumn ensemble.

    reviewer in tan hat with thin buckled band
    me wearing the hat in purple
    www.amazon.com, Katy Herman/BuzzFeed

    I got this hat for Christmas a couple of years ago and it's great. I am not a huge hat person, but I *am* a huge purple person, so the rich royal hue sent this affordable style statement to the top of my wish list. It was an absolute compliment magnet the day I wore it with the outfit above and it made me feel like a rockstar — not at all silly like I feared it might. I 10/10 recommend for a style upgrade.

    Promising review: "This hat is EVERYTHING. You will feel like a new person when you go out with this thing. It completes your look. It hides your sweaty greasy roots after being out all day. It doubles great as a fan. Fits a normal head and your big head friends with ease. Need to be basic? Gonna be Crocodile Dundee for Halloween? You already know. I’m about to order three more in different colors because it is so versatile and a whole MOOD. Buy the hat. Enjoy your brunch." —brettenie saldana

    Get it from Amazon for $25.99+ (available in 26 styles).

    26. The Vision Board Book, aka the basis of your new self-care project. It's got over 700 pictures and phrases to provide inspo and for you to cut out and collage to your heart's content.

    27. A massaging, exfoliating, and blood flow-increasing scalp brush over 65,000 (!!!) people swear by to give you that feeling of someone deep shampooing your hair at a salon, not to mention help with dandruff and buildup, and even help encourage hair growth!

    A reviewer using the teal silicone brush on their wet, shampooed hair

    28. A gluten- and cruelty-free mascara that reviewers say actually stays the heck on, even through long days and sweat. As if that wasn't amazing enough, it's Under. Five. Dollars.

    Kayla with the mascara on one eye and without on the other, her lashes look dramatically longer with

    29. A beyond fuzzy faux fur throw you (and your pets) won't need any time to warm up to — just ask the 9,000+ people who've left 5-star ratings.

    30. Fan-fave, cruelty-free body care line Athena Club's Creamy Body Wash, a luxe and shaving-compatible lather that'll actually make you look forward to showering. And the ingredient list reads like a multivitamin for your skin — I'm talking sunflower seed, coconut, and avocado oils, manuka honey, chamomile extract, and vitamins B, C, and E.

    model holding bottle of body wash with arms covered in suds
    Athena Club

    Confession: 95% of the time, I'm a good old-fashioned bar soap person. But it was definitely a treat when I was sent a sample of this body wash in the not-at-all-overpowering rose vanilla scent. I keep it at my family's home in Montana, and it feels extra good on those visits where my skin is really put through hell. By the time I shower, I'm dealing with dry skin from swimming and high-altitude climate, pore-clogging sweat and sunscreen, irritants and allergens like mosquito bites, horse dander, and tall grass, and just plain being dirty — you get it. This stuff feels SO GOOD on those days. The creamy texture feels like a cleanse and a lotion all in one. It's so soothing and I get out of the shower truly feeling refreshed.

    Promising review: "So thick and creamy. I’m loving how soft and silky it makes my skin. It really aids in a close shave." —Toni M.

    Get it from Athena Club for $16 (available in four scents).

    31. A pack of storage scrunchies, because we've established that the pockets in most clothes are simply insufficient. Pop one of these babies on your wrist or in your hair for a cute, hands-free, and discreet way to keep all your essentials close. Plus, your cash and lip balm will appreciate their George Costanza-approved new life of being draped in velvet.

    scrunchie unzipped holding lip balm and bobby pins
    the scrunchie on reviewer's wrist

    Promising review: "LIFE CHANGER. I don't have to bring my whole purse with me anymore. This fits so much more than expected and the colors are perfect. The blue especially is beautiful. Good quality." —Tia

    Get a pack of three from Amazon for $12.99 (available in six color combinations).

    32. Food-grade stainless-steel straws with cool metallic effects that'll fit in your large tumbler, be an eco-friendly swap for an everyday essential, and look stylish while you sip away.

    green gold and pink patterned metallic straws
    Goodful

    They also come with a cleaning brush!

    Get a set of three from our Goodful shop for $12.99 (also available in a pack of six).

    33. A delightful and plentiful pack of animal friend mini sticky notes that might actually make you wish you had even more things you needed to remember just so you could use them more often. They'd look super cute just decorating your bulletin board or monitor with lil' affirmations, too!

    the packs of sticky notes with shiba inu, cat, pig, bunny, bear, and penguin faces
    Amazon

    Promising review: "We bought these because of our daughter's love of animals and she uses them every day now. As bookmarks, for school, and for just anything she needs to write a note about. Price was great and delivery was quick. We may have to buy more soon." —Joejoe858

    Get six packs of three 15-sheet pads from Amazon for $6.99.

    34. A truly ~fire~ Howl's Moving Castle cardigan emblazoned with Calcifer and a print inspired by Howl's cape that's sure to steal your heart.

    coral, purple, orange, and yellow printed cardigan
    Box Lunch

    Promising review: "Amazing. Super comfy, great detail, amazing quality, good heavy cardigan for winter." —August r

    Get it from Box Lunch for $64.90 (available in women's sizes XS–3X).

    Same, Meghan.