Unless otherwise specified, all sizes in this post are listed in women's.
1. Revlon's iconic hair dryer brush that reviewers of all hair types swear by to get a salonworthy blowout at home, in less time, all with one tool. Win, win, WIN.
2. A beautifully breezy and comfy flutter-sleeve, fit-and-flare dress with pockets that'll provide foolproof protection against ever feeling like you have nothing to wear ever again.
It's machine washable so you can wash and wear on repeat!
Promising review: "So comfortable. I really love this dress. It fits well and looks great with a jean jacket, cardigan, or utility jacket. It's so versatile." —Liza180
Get it from Boden for $45+ (originally $90; available in sizes 2–20/22 regular, 2–12 petite, and 4–20/22 long and in seven colors and prints).
3. An amazingly affordable set of 28 (!!!) hair clips and pins, because the hair accessories trend continues and this one under-$10 purchase will be all you need for for countless different looks. Plus, messy hair is instantly Zoom-call-ready once you snap in a couple o' these.
Promising review: "SOOO CUTE. I have been wanting some cute hair clips for a while but a lot that I find in stores are expensive for only two or three clips. I found this pack and ordered them because they were reasonably priced for the amount you get and I am so glad I did. I love them ALL and can never decide which one to wear." —Amazon Customer
Get a set of 28 from Amazon for $9.99.
4. Coty Airspun loose face powder, a magical setting powder that over 8,000 reviewers swear by to help them really, truly slay all day.
Promising review: "I am totally blown away by this product! I've been using Laura Mercier's Translucent loose setting powder (which is $39) for about six months, and was dissatisfied with the fact that my skin appeared greasy/oily by the end of the work day. By 5 p.m., I have been wearing my makeup for about 10 hours. I also live in a warm climate and have oily skin. By the end of my workday using this powder, my face is still very matte! I am THRILLED! This way outperforms the Laura Mercier powder and is about 13% of the cost. I can't believe it. I'm never going back." —AlexisJulian
Get it from Amazon for $5.72+ (or $5.43 with the Subscribe & Save option; available in four shades).
5. Rock starworthy studded, chunky-sole Chelsea boots so epic, it basically doesn't even matter what else you're wearing them with. These will steal the show and make you feel like the badass that you are the moment you slip into 'em.
Promising review: "Buy this shoe! 😍😍. First let me say I have NEVER written a review for a product before. I felt this shoe deserved the recognition. The product arrived quickly and well packaged. If you like the style of the shoe online then you will love the way they look in person. OMG so nice and stylish. The perfect little heel for walking all day while still giving a little lift. I ordered a size 11 and they are true to size. They are actually a little roomy so I can wear thick socks and still feel comfortable. If you are reading for confirmation of fit or comfort this shoe has both. They are soft on the inside and still have a sturdy leather feel on the outside. Very well made and a great find for the price." —Vanessa
Get them from Amazon for $24.99+ (available in sizes 5–10 and in two colors).
And here are some more pairs of cute black boots you may want to add to your proverbial cart.
6. A pair of eyeliner stamp pens made for anyone who has ever spent over 20 minutes in the mirror trying to get that perfect cat-eye that probably only Cleopatra and Taylor Swift are capable of. This'll let you make it it out of the house on time *and* with the perfect look, and it's long-lasting, too!
It comes with two stamps (one for the right eye, one for the left), both of which have a black liquid liner pen on the other end, so you've got everything you need to create the purr-fect look.
Promising review: "I just want to make my morning routine as easy as possible. I love winged liner but I don’t have the steady hand for it without mistakes. This makes a perfect and consistent wing every time. Love it! I ordered the 10 mm and now i’ll have to try the 12 mm!" —Julie B
Get it from Amazon for $14.98+ (available in three sizes).
7. Movie starworthy, mirrored cat-eye sunnies at a "still waiting for my big break" price. Even if the rest of your outfit is a tee and sweats, these'll make your 'fit attract all the paparazzi.
Promising review: "I get compliments on these EVERY time I wear them. They look a lot like the brand Quay, which everyone asks me if they are. The fact that these get mistaken for a pair of $50 sunglasses should tell all." —Madison Holder
Get them from Amazon for $9.95 (available in seven colors).
8. Cloud Paint, Glossier's bestselling gel-cream blush that's cruelty-free, buildable, and absolutely beloved by reviewers, so it's ready to become your new holy grail and give you the perfect natural-looking flush.
Promising review: "I've been on the hunt for years to replicate that rosy 'just went for a run' look that my cheeks get when I work out, and the blushes I thought were close were either too red or pinky and artificial looking. I saw the shade Storm and I was worried it would be too dark on my light-medium skin but it's not! It blends *s e a m l e s s l e y* into a healthy flush that looks exactly like it's my own skin and not makeup. The texture is unlike any cream or liquid blush I've tried, it evenly disperses the pigment as you blend it in with your fingers or a foundation brush and you don't have to worry about overdoing it." —BabydollyVintage
Get it from Glossier for $20 (available in eight colors).
9. A slouchy pullover sweater for anyone who is getting a little tired of their wardrobe staples and is in the market for a piece that's an instant cute outfit with jeans.
Promising review: "Best sweater I own. I get so many compliments on this sweater! I was super surprised when I opened the package to find that it’s extremely soft and not made of cheap material! This pairs great with leggings, jeans, colored jeans, seriously anything! I would definitely consider purchasing another color in the future!" —Aimee Echelberger
Get it from Amazon for $19.99+ (available in sizes S–XXL and in 22 designs).
10. Totally ~clawsome~ and trendy colorful nonslip hair claw clips with over 17,000 5-star ratings from folks who know they can up(do) the heavy lifting when you're in need of a cute way to toss your hair into a messy bun.
Promising review: "I have worn these every day since I got them! They have a soft matte feel. The colors match the product photos perfectly. They have a good grip in my hair (I have collarbone-length, medium thickness hair, but a lot of it). I think these would work well for almost any length or thickness of hair, though. They are strong; you can tell because they take a bit of effort to open them at first. Bottom line, if you’re unsure if you should buy them, you should." —Samantha
Get a set of four from Amazon for $11.99+ (available in 18 color combinations).
You can also check out our roundup of the best claw hair clips to see some other styles!
11. A gluten- and cruelty-free mascara that'll get your lashes to look their all-time best and stay that way — reviewers say actually stays the heck on, even through long days and sweat. As if that wasn't amazing enough, it's Only. Five. Dollars.
BuzzFeed Shopping editor Kayla Boyd (whose lovely face is pictured above) says it really lives up to the hype! Check out her full Essence Lash Princess mascara review.
Promising review: "Best mascara of all time!!! Never will I ever be without this mascara. I've got short, thin lashes and have had a graveyard of mascara that I would constantly give to my friend or daughter because they never lived up to the hype. This is amazing. I will sometimes add a fiber thing with it to make it even better, but it's great on its own. And the price makes it even more ridiculous. I seriously had my doubts but I'm a total fan now after using it. Getting ready to buy another tube now. It's lasted three months so far and I use it pretty much daily. I can't tell how much is left, but I don't want to risk being without it." —angmoore
Get it from Amazon for $4.99.
12. A posh as heck JW Pei faux-croc crossbody bag featuring simply chic structure that will give every look the panache of carrying a designer bag — without the designer price tag.
This hip label is Chinese American- and family-owned and makes its gorgeous bags with vegan leather and recycled plastic!
Promising review: "Standout bag. Looks and feels designer but way more affordable. Right on trend. Plenty of room for items." —Myra Alejandra
Get it from Amazon for $64.99 (available in 15 colors).
13. A stunning set of 18-karat gold-plated, delicate jewel stud earrings to make throwing the ear party of a century a breeze. From your everyday pair of studs to those extra piercings that are looking a little blah, these have got you covered.
Get three pairs from Baublebar for $48 (originally $78; available in two colors).
14. Elizabeth Mott Thank Me Later eyeshadow primer, a waterproof base to keep your shadows from creasing and to really make colors pop. And trust me, you will be thanking it later when your look is still perfect after hours of wear.
Plus, it's cruelty free! Check out BuzzFeed's full write-up on this primer.
Promising review: "I don't really know anything about makeup, but I attended a wedding, and I felt like it was appropriate for me to wear a little. My problem was that my eyes are hooded, and eyeshadow pigments always end up along my hidden crease, creating a huge mess. My sister, a makeup lover, told me that all I need was a good eye primer that would hold the pigments in place. I don't really know how to blend, but with this, my drugstore eyeshadow pigment stayed on my lids for eight hours with very slight fading. This definitely gets five stars." —Tabitha Reed
Get it from Amazon for $14.50.
15. An amazing detangling brush that over 2,500 5-star reviewers swear by — especially folks with type 4 natural hair. Turns out getting your lovely locks looking and feeling their best does ~knot~ have to be a literal pain.
It's got an adjustable control bar you can use to spread the brush wider depending on the thickness of your hair.
Promising review: "I bought this after watching a YouTube video. I was a little skeptical but curious enough to buy it anyway. This sounded like nothing short of a miracle product. Wash day is not an event that I usually look forward to. Denman brushes, wide-tooth combs, you name it, I've been tortured by it. OH MY GOD!! IT REALLY WORKS!! The instructions are really simple. Brush your hair while holding the brush in a vertical position. After you've finished bushing all of your hair, brush again while holding the brush in a horizontal position. The knots came out with EASE. Strands of hair that were THINKING about forming knots decided to straighten up and fly right. I kept brushing parts that I had already done because I was in disbelief. Detangling took less than 10 minutes. Quite a bit of hair came out, but I've been wearing braids for the last four weeks so that's expected. It was less painful than other brushes too. If you have natural hair and have dreaded wash day for too long, get this brush. You will love it." —Nadine T.
Get it from Amazon for $7.99+ (available in five colors).
16. A classically chic bodycon midi dress to have you looking like a million bucks for, well, a whole lot less than that. This baby is an instantly hot hot hot going-out outfit, but can also be dressed down under jackets and sweaters.
Promising review: "I am in love with this dress! It is so soft and stretchy but looks sexy and chic even though it’s only $17. It wasn’t see through at all. It hit me at the perfect midi length and it was great being able to slightly adjust the straps. I wore it with nude heels for a fancy dinner out and got so many compliments, but it would also be great layered with tights and boots and a sweater for fall/winter. I 100% recommend this dress! Best Amazon purchase ever! I can’t wait to wear it again." —Sarah L.
Get it from Amazon for $15.99+ (available in sizes S–XL and in 10 colors).
17. Platform oxfords that could pass for designer. You can pop 'em on any time you're tempted to just wear your go-to sneakers for a much more polished look.
Promising review: "I love these shoes!!! I don't typically write long reviews, but I really love that I bought these. I bought them a week before a trip to Iceland and France with no time to break them in. They were great! It was rainy in Iceland and I wore these everywhere — they still look great and the platform kept me elevated enough that I never worried about puddles or anything getting my feet wet. I wore those on all the little sightseeing stops waking through dirt and lava fields. Comfy like a sneaker, but better looking. They elevated casual outfits — like navy capris and a white tee — to be a little more sophisticated-looking, which came out great in photos. I can wear these with no-show socks and without socks. With no-show socks they are roomy enough that I had no rub. I also had a stranger or two compliment me on my cool shoes. Overall, super awesome and a great value." —Justina Pfister
Get them from Amazon for $27.59+ (available in sizes 5–10 and in 11 colors).
18. Eyebrow styling soap you can just brush on to make your brows look super full and fluffy, or even style them into your desired shape. The 17 different brow pencils you have stashed in your vanity are all gonna be jealous.
Promising review: "Love this stuff. My brows stay fluffy and full all day long. I no longer fill them, they look so full!" —Bethany Catharine Schrock
Get two soaps and plus brushes from Amazon for $7.99.
19. An artful tank that'll be (Picas)so much more interesting than a white tee paired with a blazer and jeans. This comfy, easy piece would also look adorbs paired with sweats or tucked into a skirt and topped with a statement necklace.
Get it from Wildfox for $40.60 (originally $58; available in sizes XS–XL).
20. An airy, tassel-trimmed topper you can toss over absolutely anything to elevate your look in seconds. It's especially great for warm days that are still breezy enough to make ya want an extra layer.
Promising review: "I purchased this to wear over a sleeveless dress on a cruise. Cruise ships are freezing and this added just enough warmth. It also looks nice over a bathing suit. It's well made and looks just like the site shows. The lace across the back is very cute." —Lisa
Get it from Amazon for $17.99+ (available in sizes XS–XXL and in 10 styles).
21. An easy pocketed polka-dot maxi dress that's a ~spot-on~ choice for anyone who values comfort and style equally. Dress it down with flip flops or up with wedges and major earrings — it's a breeze either way.
Reviewers say it runs a bit large!
Promising review: "Love the dress. Fits well. Loose but I like it like that. Nice fabric. Flowy and soft. It's an easy-breezy dress for spring and summer. Straps are adjustable. Doesn't drag the ground but it is long. Pockets are nice touch." —Pamela Justice
Get it from Amazon for $19.69+ (available in sizes 4–22 and in 26 prints).
22. A Curl Cap, aka a backless, satin-lined baseball hat designed specially for folks whose natural curls are damaged by or don't fit under traditional caps. This will give you (*extremely Hannah Montana voice*) the best of both worlds!
It's from a Black woman–owned small business! ~Hats off~ to the inventor, who was inspired by her own experience trying to rock the baseball cap look with natural hair.
Promising review: "I haven't had much luck in the last 10 years finding something big enough to cover my dreads when I want to go hiking, camping, or just out and about. When I stumbled upon this, I was admittedly skeptical, but this baby fit like a glove. If you've been contemplating buying one, do it! You won't regret it. The shipping was fast. The quality of the item is good and there's plenty of wiggle room should you have hair as thick and long as mine." —Maya Reyna
Get it from Curl Cap on Etsy for $19.98+ (available in eight colors and prints) or Amazon for $19.95+ (available in 16 designs).
23. A workout-friendly dress made from recycled plastic bottles (!!!) and complete with sports-bra-like compression and bike shorts with pockets underneath. Beyond looking cuter than everyone else at the gym, you'll be swapping your leggings for this on every errand run from now till forever.
Some reviewers recommend sizing up! Learn more about how Girlfriend Collective makes their sustainable athleisure gear here.
Promising review: "I absolutely love this dress. This is certainly going to be a staple piece in my wardrobe when it warms up. I love the cut of the dress as well, it’s not too short, but just short enough. The built in one-piece is great! The shorts are just long enough that I feel super comfortable." —Pilar B.
Get it from Girlfriend Collective for $88 (available in sizes XXS–6XL and in four colors).
24. A special jewelry clasp designed just for layering necklaces without tangles or hassle *and* keeping your favorite combo together.
The two sides of the clasp come apart and fasten together (but not by a lobster clasp, because who has time for that?!?), and each side hooks to one end of the necklaces. If there's a set of necklaces you always like to rock together, this is especially great because you can keep them all together and put them all on at once! This genius creation is from a small, San Diego-based jewelry business.
Former BuzzFeed Shopping editor Kayla Suazo writes, "I recently bought a couple of these and had one of those very real WHY DIDN'T I BUY ONE OF THESE SOONER moments. They do an amazing job at keeping your necklaces from tangling as you wear them, and I love that I can layer several of my favorites at once. I am forever sold on these."
Get it from Theresa Rose on Etsy for $13.49+ (available in two colors and for two, three, or four strands).
25. Easy, breezy, and comfy elastic waist wide-leg pants available in so many cute prints, you won't be able to pick just one (and at under $30 a pair, why should you?). You truly can't beat an item that works for an outdoor date, the office, or lounging on the couch.
TBH, these pants are an ideal summer option for anyone that hates shorts!
Promising review: "Gorgeous! OMG, where do I even start? I was looking around for some lightweight, comfy pants that look nice enough to wear in a business setting. I've received so many compliments at the office that I've even shared the link to these pants with some of my coworkers. For reference, I am 5'4" and 140 lbs and ordered a medium. They are a bit long but length is just right with a small heel." —Vanessa
Get them from Amazon for $20.29+ (available in sizes S–XXL and in 35 prints).
26. A creamy, jojoba oil–infused lip *and* cheek color for a rich pigment that works double duty — because why use two beauty products when you can use one? Each tub can last up to 60 uses, and it's vegan!
It's from a small biz specializing in innovative, on-the-go makeup essentials, and it can be snapped together with the brand's other products to create their signature customizable stacks, which is ideal for travel.
Promising review: "Love. Love. Love. I'm obsessed with this cream for both my lips and cheeks. I've never thought I could use cream blush, but this stuff is gorgeous and long lasting even on my oily skin. It's beautiful on my lips and lasts a surprisingly long time." —Katy Shaw
Get it from Subtl Beauty for $14 (available in six colors).
27. An easy short-sleeve romper chill enough for day spent outdoors where comfort is a must, but that's in no way short on style. Even if you just wear it on the couch, it's a super cute loungewear update!
Reviewers recommend ordering based on the measurements in the size chart, not your usual size (as it runs a bit small).
Promising review: "Perfect for spring! Perfect fit and very comfy! I’m going to order a few more. This romper looks dressy with sandals. Perfect for a tropical vacation or around town." —KC
Get it from Amazon for $24.99+ (available in sizes S–XXL and in 25 colors and prints).
28. Winky Lux Glimmer Balm in Rosé — a glitzy, cruelty-free, vegan, phthalate- and sulfate-free wonder of a lippie that adjusts to the pH of your skin to turn the perfect, noticeable-yet-natural(ish) shade of pink. It's subtle enough for every day but still feels special, because everything is better with a bit of glitter.
I'm obsessed with this stuff, as evidenced by my need to post the above selfie to Insta the first day I wore it. I sometimes reach for it when I'm not even going anywhere but just need lip balm, because why shouldn't I zhuzh up my look just for me? I think the really amazing thing about it (besides the sorcery that allows it to adjust to your unique skin tone) is how well it suits all different beauty styles. For example, I really don't wear makeup other than the occasional statement lip to suit my outfit. I never — seriously, never — wear natural-looking lip color. This is fun and makes enough of a statement for me to actually want to wear it. On the other hand, even though the bullet is super glittery, the finish on your lips doesn't look too much glitzier than a gloss, so even my typically sparkle-avoiding mom got some of her own!
29. A truly delightful set of patterned nail wrap stickers that will make it look like you got professional nail art done, but are actually a fraction of the price and will probably last longer.
I just ordered this set after trying out a different, now-sold-out pattern from this Utah-based shop, because I had to have more. I'm honestly blown away — I've had these stickers on for over a week, and they are still over 90% intact on every finger, and not a single one has fallen off since I applied them. As if that wasn't enough, they're somehow only FIVE BUCKS. They weren't hard to apply or shape to my nails at all. All of that + plus the fact that this small biz makes tons and tons more designs for their wraps (which are made from real nail polish on medical-grade adhesive) = many more orders in my future. The only thing I didn't like was that there was a lot of pesky peeling involved to access each sticker, and that combined with my short nails mean that the process made a decent amount of waste. Still, I'm super excited about finding this brand, and the fact that each set comes with a few extras means you have backups if you mess up *or* you can save them for future manis to come (hello accent nails!). And psst, another tip: I finished off my mani with my favorite Orly top coat.
Get 16 wraps from Sawyer and Scout on Etsy for $4.99.
30. A pre-curated set of four gold-plated and faux pearl rings so creating the perfect, complimentworthy stack will be a no brainer.
Get them from Ettika for $60 (available in sizes 5–8).
31. A sleek knit halter crop top that'll have your floral skirts and high-waisted jeans and shorts quoting Jerry Maguire — "You complete me." Say hello to a layering piece that's almost as versatile as a basic tank but wayyyy trendier.
Promising review: "New favorite wardrobe piece. I absolutely love this top. It’s perfect without a bra, and I’ve paired it with skirts and high-waisted pants to the receipt of many compliments. My only regret is I didn’t buy it in every color." —Blair
Get it from Amazon for $22.10+ (available in sizes XXS–5X and in nine colors).
32. The marvelous Alleyoop Pen Pal, aka an incredibly fun and convenient four-in-one makeup pen that'll remind you of the multicolor pens of your youth. Just click down the various levers for eyeliner, lip liner, highlighter, and an eye/eyebrow pencil, all in one portable and adorable package.
It's vegan, and cruelty and paraben free, and the packaging is recyclable! Honestly, I'm fascinated by all the clever, time-saving beauty tools from this woman-founded brand — they look so cool and would totally upgrade your routine. Also, how did no one think of them till now?!?
Promising review: "I love the ease of this product. It’s so perfect and the colors are great for all looks — casual, fancy, quarantine extra, everything! I love how effortless it is and how easy it is to use. I’m serious that as a makeup novice, these colors are impossible to mess up. I love it! " —Stephanie H.
Get it from Alleyoop for $25 (available in three shades).
33. An iconic Levi's faux leather moto jacket in the bold color or pattern of your dreams for an instant outfit maker. It comes in so many hues and textures, from basic to bold, you're sure to find one that'll make you swoon (I certainly did).
I own too many jackets; it's just a fact. I don't wear fur or leather for ethical reasons, so I specifically own a lot of faux leather jackets. Purple is my favorite color, so yes, I own a few purple jackets. But let me tell you, I ordered this baby right after I saw it anyway, closet space be damned. It's such a rich, pigmented, unusual shade of purple (not eggplant, not lilac, but IN-YOUR-FACE-BRIGHT purple) that I couldn't pass it up. These are definitely thicker moto jackets, which means they're not like lighter faux leather jackets I have that I can almost toss on like a sweatshirt. No, these are definitely made to be part of a more put-together look, but they are great for it. The length is excellent, because it's cropped enough I could see it working with skirts or dresses, but not so cropped that it looks awkward with jeans. I've only worn it once so far, but I have plenty of other outfit ideas. I rocked it as part of a super layered look, and both for that reason and for comfort I would recommend going up a size if you're between sizes!
Get it from Amazon for $24.87+ (available in women's sizes XS–4X and in 38 colors and prints).
34. A clever button-down that'll do all the styling work for you, with a panel that'll make it look like you've got a classic Oxford shirt knotted over your shoulders. Just add jeans, glasses, and a pile of books, and get ready to feel like the heroine of a YA prep school romance.
It's from a Black woman-owned, Houston-based small business!
Get it from Lilly's Kloset for $68 (available in sizes S–L).
35. A Maybelline lip gloss made with skincare powerhouse hyaluronic acid to keep your lips hydrated and ~juicy~ all day (instead of obnoxiously sticky).
Promising review: "I absolutely love this gloss. It is hydrating and makes my lips look smooth, plump, and glossy. I like wearing it on its own or over matte lipstick and it looks fabulous. Probably my favorite gloss. It is a gloss so it does transfer obviously, but it lasts a pretty long time imo for what it is." –Rachael C.
Get it from Amazon for $6.99+ (available in 20 shades and finishes).
36. A comfy mini T-shirt dress that cinches and ties at the waist, giving it enough *oomph* to be a little more dressy than, say, a big baggy tee.
Promising review: "You have to get this dress! It is super comfortable and classy. I ordered a medium in two colors – light pink and black – and love them both...It’s stretchy and not tight, but still hugs your body." –Amber Kunau
Get it from Amazon for $27.99+ (available in sizes S–XL and 23 colors).
37. A unique pair of "Duet Hoops" from Mejuri, which give the illusion of wearing two pairs of earrings in each ear, even if you're a single piercing type of person. No *more* needles necessary!
If you're not familiar with Mejuri, you can read more about them and some other cool shoutouts in our roundup of fashion brands to keep on your radar. You can also head over to our list of cute hoop earrings to see some other styles!
Promising review: "Love love love them they look so stylish both casually and going out!!!" –Jodi L.
Get them from Mejuri for $128 (available in two finishes).
38. A trendy oversized knitted sweater vest you can pair jeans, pants, skirts, short sleeves, long sleeves – you name it! It'll instantly add a chic (and warm but not too warm) touch to your wardrobe.
Promising review: "This vest is adorable! It’s super soft and it’s nice and thick - very good quality. It looks like it would cost a lot more than it did! Very cute!" –Margaret F.
Get it from Amazon for $25.99+ (available in sizes S–L and in 18 colors).