We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.
1.NYX Butter Gloss, a buildable lip gloss beloved by over 4,000 reviewers that actually won't leave your lips all sticky like the other glosses you've tried over the years.
4.Cult-fave brand Glossier's new lippie Ultralip, which is designed to be a balm, gloss, and tint all in one, so you can ~kiss~ applying multiple products buh-bye. It's made with hyaluronic acid so it's super moisturizing, too!
It's vegan and cruelty-free and the packaging is made of up to 50% recycled plastic.
Promising review: "Truly luxe.I bought Ember, but was afraid that it might be too dark of a mauve for my very pale, freckled skin tone. Well, I was wrong! It's absolutely gorgeous. The color is this perfect shade that almost reminds me of a nice glass of Argentinian Malbec, so it's perfect for date night. It slides on so well. It's perfectly pigmented. I don't normally wear lipstick, but I like wearing this." —Rebekka
Get it from Glossier for $18 (available in nine shades).
6.E.l.f. cream eyeliner, a cruelty-free, vegan, water-resistant liner that should, thankfully, hold up against tears. You might shed a few when you realize how much money you've been wasting on fancy eyeliner brands over the years.
7.A classic red lipstick from Cheekbone you can feel good wearing and also feel good buying — it's vegan, paraben-free, housed in a compostable and recyclable tube, and the brand gives 10% of profits to help Indigenous youth in Canada.
9.A subscription to FaceTory, which'll deliver a fun new assortment of K-beauty fabric masks for you to try every month. Your skin (and your wallet, now that you're not splurging on every mask you see) will thank you.
11.Winky Lux Glimmer Balm in Rosé, a glitzy, cruelty-free, vegan, phthalate- and sulfate-free wonder of a lippie that adjusts to the pH of your skin to turn the perfect, noticeable-yet-natural(ish) shade of pink. Because everything — including the most minimal beauty routines — is better with glitter.
I recently became low-key obsessed with this stuff, as evidenced by my need to post the above selfie to Insta the first day I wore it. I think the really amazing thing about it (besides the sorcery that allows it to adjust to your unique skin tone) is how well it suits all different beauty styles. For example, I really don't wear makeup other than the occasional statement lip to suit my outfit. I never — seriously, never — wear natural-looking lip color. This is fun and makes enough of a statement for me to actually want to wear it. On the other hand, even though the bullet is super glittery, the finish on your lips doesn't look too much glitzier than a gloss, so even my typically sparkle-avoiding mom wants to borrow it!
(Psst...if you like my whole look in the selfie above, you can also get the earrings I'm wearing here).
12.A genius, travel-ready brush that comes in a compact case so it won't get powder all over your purse and is — get this — fully adjustable. Just slide it up or down to get the exact size brush you need to apply whatever product you're using.
15.Glossier Balm Dotcom, a cruelty-free and antioxidant-rich universal skin salve that you can use on your lips or anywhere else for moisture that actually lasts, so it'll put every other balm you've ever tried to shame. Reapplying? I don't know her.
16.A sweet silicone cleansing brush that's more than just a cute face — just load this little dude with your cleanser for a sudsational deep clean.
19.Glossier Futuredew, a cruelty-free and vegan oil and serum all rolled into one. I don't know, something just told me you'd be interested in looking all glowy for up to 12 hours without going through a 107-step skincare routine.
20.A go-to, six-shade neutral eyeshadow palette available in warm or cool tones, so you're sure to find the right combo to suit your skin and build your *perfect* everyday look.
The shadows are vegan, cruelty-free, and gluten-free, and are made with vitamin E and jojoba oil to nourish your skin.
Promising review: "All shades are nothing short of AMAZING! Creamy, smooth, no fallout, super pigmented, and long-lasting with or without the primer." —Brittany R.
Get it from Ilia for $38 (available in two color combinations).
21.A long-lasting cosmic glitter eyeliner from queer-owned brand Fluide that's cruelty-free, vegan, paraben-free, and truly out of this world.
23.A downright delightful lip liner in precious sugar stick-inspired packaging, because why shouldn't two of life's greatest things (candy and bold lips) be combined??? And it's not just a pretty face — it's also cruelty-free, water-resistant, and long-lasting.
Beauty Bakerie is a cruelty-free, Black woman-owned beauty brand entirely devoted to *adorable* sweets-themed makeup goodies. The founder also runs a charitable organization providing resources to orphaned children in Uganda *and* has a whole section of the site devoted to great Black Lives Matter movement resources.
Promising review: "I love this lip liner. It applies smoothly and doesn’t skip. The color is fantastic." —Shalynda I.
Get it from Beauty Bakerie for $18 (available in six colors).
24.Milani baked bronzer, a cruelty-free powder that may be a bronzer, but is certainly worthy of a gold medal in glamour.
25.Supergoop! SPF 30 City Sunscreen Serum, a sunscreen, moisturizer, and antioxidant-filled serum all rolled into one. It's cruelty-free, paraben-free, odor-free, and seriously hassle-free, too. 🙌
26.A gluten- and cruelty-free luxe shea butter lip exfoliator in stick form so you can just slather it on. It's seriously calling to my chapped pout through the screen right now — and it makes a great foundation for lipstick, too.
Promising review: "If you need exfoliant for your lips, there's something really cool about putting some volcanic rock remnants on them. This doesn't leave a weird residue, and it doesn't dry me out later (I did have this issue sometimes with the lip mask, not sure why). As someone who used to pick at their lips often (COVID has helped me stop this terrible habit!), I really felt I needed this to smooth things out. Thanks to Ilia, my lips are so smooth. It's a little self-care luxury, too!" —Mary K.
27.The ingenious Alleyoop Pen Pal, aka an incredibly fun and convenient four-in-one makeup pen that'll remind you of the multicolor pens of your youth. Just click down the various levers for eyeliner, lip liner, highlighter, and an eye/eyebrow pencil, all in one portable and adorable package.
It's vegan and cruelty- and paraben-free, and the packaging is recyclable! Honestly, I'm fascinated by all the clever, time-saving beauty tools from this woman-founded brand — they look so cool and would totally upgrade your routine. Also, how did no one think of them till now?!?
Promising review: "I love the ease of this product. It’s so perfect and the colors are great for all looks — casual, fancy, quarantine extra, everything! I love how effortless it is and how easy it is to use. I’m serious that as a makeup novice, these colors are impossible to mess up. I love It! " —Stephanie H.
It's from The Crayon Case, a super cool and affordable Black woman-owned makeup brand that whimsically designs all of its products like school supplies and specifically strives to make makeup accessible for beauty beginners (hence the handy chart inside showing you how to use the contour and highlight!).
Promising review: "Love this so much!!! This kit is fire! I use this to set my highlight, concealer, and foundation, and to contour. This powder is so beautiful and doesn’t cake my makeup. It actually gives me a gorgeous blended, finished look that I absolutely love. Get this sis, you will not be disappointed. Everything I have purchased from this company I have loved. I am someone who loves Nars and Fenty and I can say the Crayon Case is far above those companies in my book." —Tawanna B.