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1. Allbirds is trading big logos and branding on sneakers for something much more important: sustainability. Synthetics are out. All-natural wool is in. The result is a product touted as the "world’s most comfortable shoes." Allbirds will even back up that statement with a 30-day trial period and take back their kicks, no questions asked.
2. Bonobos has solved the problem of pants with their "signature curved waistband," which makes for a more comfortable fit. While they emphasize their online shopping experience (now more important than ever), their brick and mortar locations are all about finding the right fit and sizes for you so your next order is just a click away.
3. Buck Mason may seem a bit pricier than what you're used to paying for basics but they're all about "building each piece to last beyond a single season." That's the big upside of menswear, that the classics stay classic and the simple staples don't go out of fashion any time soon.
4. Carhartt WIP has spent the past 25+ years adapting Carhartt's durable, Dad-core workwear classics for the kids, particularly crossing over between the hip-hop and skater scenes with exclusive collabs. Think same Carhartt toughness with a little more style.
5. Clarks has been in the shoewear game since 1825 (with more than 22,000 styles in their archive) and is certainly best-known for their Desert Boots and their Wallabees, which are indeed Wu-Tang approved.
6. Everlane is built on its consumer transparency, which reveals the actual costs behind its products (materials, labor, transportation) while passing the savings on to you. Sometimes you can even pick your own sale price (based on several options). Check out their Uniform Collection of basics that all have a 365-day guarantee if anything rips, fades, or shrinks.
7. Filson started as an outpost for stampeders to the Klondike Gold Rush in 1897, and has grown into a workwear, fishing, hunting, and camping icon for the modern-day. But Filson also has some quality menswear no matter how long you plan to spend outdoors. Oh, and don't forget their luggage and bags, another major part of their brand.
8. Fjällräven, the Swedish outdoor clothing and equipment company, prides itself on its simplicity and practicality for endeavors that often end up being anything but simple or practical. You might recognize their backpacks (thanks to that curled up arctic fox logo).
9. Frank And Oak's core values are sustainability, transparency, and functionality (like removing virgin plastic and polyester in their supply chain). Give their Style Plan a shot. It's a monthly subscription box that sends you four new items selected by a stylist/algorithm combination at 20% off regular F&O prices. You've got 30 days to decide what you want to keep and then you can send the rest back for free.
10. Huckberry isn't just about clothing, it's about the stories behind the apparel (as told in their online magazine, The Journal). They're also about accessories, home, and outdoor gear to go along with an array of clothing from their own brand as well as the likes of Flint and Tinder, Wellen, Proof, and Relwen.
11. Indochino knows that when it comes to suiting, a custom-made experience is always preferable to an off-the-rack one, except for one thing: pricepoint. Get measured instore (30 showrooms in the US) or online and get your bespoke-suit in three weeks' time. And if something doesn't quite fit, they'll make it right.
12. J. Crew often conjures thoughts of chinos and that's totally fair but there's so much more to this all-American brand, including the Ludlow Suit Shop for slim or classic cut separates (meaning jackets and pants can be purchased individually for a more ideal fit).
13. Kith has been in business for almost a decade now, a two-headed dragon of streetwear, producing their own in-house label as well as a "curating a selection of multi-brand apparel and footwear." Start with the standards like sneakers, sweats, and caps and then dig a little deeper for a collab with Malin+Goetz for some quality grooming products.
14. Madewell uses denim as the starting point for much of its fashion. After all, you can easily start with a pair of jeans and build your outfit from that base. Their men's denim has an "old-school rigid look and super comfortable feel." And if jeans aren't your thing Madewell makes plenty of things to go along with whatever you choose to cover your legs with.
15. Muji isn't just a clothing brand, it offers home and general consumer goods as well, all with no branding and a minimalist aesthetic. With the exception of a single overcoat, there's nothing in the men's department that costs over $100 from pants and shirts to sweaters and tees.
16. Nisolo believes in an ethical marketplace that provides a living wage to its factory workers and in the supply chain and by cutting out the middleman (who takes money from both workers and consumers) by selling directly to you, the person who could probably use a new pair of leather shoes, boots or sneakers. Maybe a bag or a wallet too.
17. Organic Basics believes in sustainable fashion (aka giving a damn about both the fabrics and the factories they come from). And if you give a damn about the planet and cutting down on your fast fashion intake, you should start at your base layer of clothing.
18. Pony is actually an acronym that stands for "Product of New York." If you're looking for sneaks with some old school appeal and a classic feel, you can go high or you can low, but you will always score a good deal (current max price for a pair of high-tops is $85).
19. Proper Cloth allows you to design your own shirt or customize an existing model with over 600 types of fabric to choose from. How? Well, you've got multiple options for taking proper measurements including answering a few questions and leaving it to an algorithm, measuring your body or an existing shirt via step-by-step videos, sending in an existing shirt to be measured, or having a virtual fitting from the privacy of your own home.
20. Public Rec reminds us that there's never been a time when we've needed quality leisurewear more than now. But just because these clothes are meant for more relaxed activities doesn't mean they need to look sloppy. PR's tailored fit give their joggers and workday pants a clean, crisp streamlined look that's anything but loungy.
21. Red Wing Heritage are the boots you want to make an investment in and splurge on. Available in 6-inch and 8-inch (as well as chukkas, oxfords, and mocs) you're going to need to chose wisely because you're going to have whatever pair you pick for a very long time.
22. Scotch & Soda is all about an "Amsterdam aesthetic," which while European in fit takes on a decidedly more un-European look priding itself on clashing colors and prints. If you're looking for something a little different, maybe a bit of a casual-statement piece that's unironic, order up a little something refreshing (just like the brand's namesake).
23. Shinola makes its home in Detroit (Rock City) and that hometown pride is found in this luxury design brand's quality timepieces and leather goods. Definitely a splurge purchase, for a new watch or bag, but also definitely worth it.
24. Stüssy started as a California, surf-style brand in the '80s and has evolved into one of the most consistently stylish streetwear brands of the 21st century. Look for long-sleeve tees, hoodies, jackets, shorts, and more (often adorned with that stylized, script Stüssy logo).
25. Suit Supply, as the name implies, makes custom made suits (starting at $359), in addition to tuxedos, jackets, trousers, and more in addition to their off-the-rack clothing and footwear. And if you can't make it to a store, you can order fabric samples for a buck apiece to eyeball at home.
26. Supreme might be the name in streetwear. You know their logo well, white Futura Heavy Oblique text on a bright red rectangle. But you also probably know this skateboard brand from the lengths people will go to procure whatever their next product drop or collab is (be it a graphic print T-shirt or a brick).
27. Ted Baker has some great casual clothes (with a lot of personality) but you're going to want to hit up this British-based brand for somewhat fancier occasions that call for formalwear (weddings, work events, etc.). Ted Baker started with selling shirts and you wouldn't be wrong to start your shopping journey with a can't miss TB buttondown.
28. Todd Snyder, the man behind the label, earned his chops as Polo Ralph Lauren, the Gap, and J.Crew, before starting his own brand that "blends Savile Row craftsmanship with a downtown New York aesthetic." Check out their collab with Champion to see how Todd Snyder has reenvisioned an all-American athletic brand and brought it to new levels of sophistication while still looking aesthetically approachable.
29. Woolrich can trace its roots back to 1830 and if you're looking for warm and well-made parkas, coats, field jackets, and flannels, this brand is your one-stop-shop. You'd also be doing yourself a very cozy favor by picking up one of their well-known wool blankets, inspired by the same blankets Woolrich provided Union soldiers during the Civil War.
No matter what brand, shop, or store is your personal style, just make sure you always rock it like Big Willie.
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