We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
1. Elizabeth Mott's Thank Me Later Eye Primer which will help make sure that smoky eye (that you spent way longer on than you'd like to admit) actually lasts through the night instead of melting off your face as soon as you walk out the door.
Promising review: "So let me start by saying I have used nearly every eyeshadow primer available. From high-end to low — MAC, Lorac, Urban Decay...they don't hold a candle to Thank Me Later. I have very oily skin. I use this primer and my shadow lasts a full eight hours or more. I could get maybe five or six out of the other brands, if I'm lucky. I got this as a sample in my Ipsy bag, and I had to buy the full-size product straight away! I couldn't be happier with my purchase. Thank you Elizabeth Mott for finally making a primer that lasts! I love this stuff!" —Melissa Mae
Get it from Amazon for $13.99.
2. And a long-lasting Urban Decay All Nighter Setting Spray that'll protect all your hard work and prevent it from smudging or fading. 🙌🏼 Honestly the only explanation for this is that it is some magical potion.
BuzzFeed shopping editor Jenae Sitzes has this and absolutely loves it, "I first put this setting spray to the test for a wedding that involved taking many trains in and out of Manhattan on a hot day and being in crowded rooms where airflow was ~limited~. As such, I was sweating up a storm, but my makeup looked *flawless* by the time I got home that night — all thanks to this Urban Decay setting spray that I knew after one use I'd be repurchasing. I'm new to setting sprays, so it felt weird at first to spray something *on top* of my carefully crafted makeup look, but it dried in no time without messing anything up. It also didn't feel heavy or sticky on my face — it didn't feel like anything at all, actually — and my makeup looked better than it ever has after hours of wear. (For reference, I have dry, sensitive skin, and it caused me no issues.)
Soon after that event, I put it to an even bigger task: surviving sweat, tears, and 12 hours of wear for the Taylor Swift Eras Tour. My makeup look (pictured above) was done by 2 p.m., and thanks to my now highly trusted Urban Decay spray, it stayed completely intact (minus the lipstick I purposefully wiped off while scarfing down post-concert pizza) until the time I got home just after 2 a.m. Here's what it endured during that timespan: multi-leg public transportation to and from the venue, waiting in lines under the blaring sun to get in, multiple meals and drinks, jumping, screaming, and literally full-on crying multiple times during the show. My liquid eyeliner, eyeshadow, non-waterproof mascara, foundation, blush, and even glitter (for the most part) were unfazed, and I owe it all to this setting spray."
Get it from Amazon for $13.60+ or Sephora for $16+ (available in two sizes).
3. A beloved-by-the-internet detangling brush to get through any of those extra stubborn tangles *without* pulling out all your hair in the process.
Promising review: "I purchased this brush three weeks ago and have used it every day. I like the brush so much I ordered three more for my adult daughters. Not only is the brush gentle on my gray hair, but it also feels like I am giving myself a head massage. Also, I appreciate the wide hand base design. I have rheumatoid arthritis and it is not always easy to grip an ordinary hairbrush. Plus, the brush is easy to clean. It truly glides through my wet hair." —ANS
Get it from Amazon for $11.99+ (available in 10 colors and two-packs).
4. And a leave-in conditioner that will finally detangle your kid's hair without damaging their luscious curls. We know it can be a battle just to have your kid let you brush their hair, so this will help you make the experience less miserable for them (and let's be honest, for you, too).
Promising review: "My granddaughters have long curly hair, and this is the first product that actually worked at getting the tangles out! Their hair was soft and no tears were shed while combing through, which to me is most important! The smell is nice and not overwhelming. Overall, this is just a great product and I will definitely be buying again!" —Danielle Bustamante
Get it from Amazon for $7.98.
5. TGIN Miracle Repairx Deep Hydrating Hair Mask For Damaged Hair made with castor oil and biotin that'll help bring your hair back from dry and damaged to healthy and hydrated. Bonus: it'll help reduce shedding and breakage!
Read more about how biotin could help with the fullness of hair at Cleveland Clinic.
Thank God It’s Natural (TGIN) is a small business founded by Chris-Tia Donaldson after she graduated from Harvard Law School, started her first job at a law firm and wore wigs out of frustration for the lack of hair products for natural hair. TGIN is now sold at a variety of retailers. Chris-Tia was diagnosed with breast cancer in 2015 and until her passing in 2021, used her success to advocate for women experiencing financial difficulties and who are undergoing treatment, to highlight health disparities due to race and socio-economic factors and help through the TGIN Foundation. You can read more about her empowering story in her book This is Only a Test.
Promising review: "I LOOOOVE THIS PRODUCT LINE! I use the daily hair food to the hair mask! If you are protecting your hair and maximizing hydration these products will be your best friend!" —Mrs. Cain
Get it from Amazon for $18.99.
6. A beard straightener designed to heat up in just 30 seconds so you can tame your curly mane without wasting any time. Never thought abut straightening your beard before? Try it once, the look will really ~grow~ on you.
It has three different heat settings to accommodate different beard thicknesses!
Promising review: "Of the three beard straighteners I have had, Arkam is by far the best. The cord rotates super easy and stays out of the way. It heats up in seconds which is much faster than the other two. The bristles are made better to prevent burning. As a matter of fact, the bristles are the only part that gets hot. My beard's sides are short while the bottom is long. The Arkam handles both lengths with ease and without burns." —JT Dimmitt
Get it from Amazon for $23.65+ (available in two versions).
7. Alleyoop's pen pal so you can fix your eyeliner, lip liner, brows, and highlighter wherever you are. Remember those fun pens you had growing up with four colors in one? Yeah, this is that, but with makeup. 🤯
Alleyoop is a woman-owned small business creating compact and multi-functional makeup products!
Promising review: "This pen is amazing. I travel a lot for work, and it's so nice to just have to grab this rather than four different pieces of makeup. The fewer things I have to remember, the better!" —Rachel B.
Get it from Amazon or Alleyoop for $25 (available in three shades).
8. A set of pimple patches that are not only effective but also satisfying. Just place one of these on your pimple, go to bed, and wake up to a drastically smaller pimple — and a satisfying patch full of all the gunk it pulled out.
Mighty Patch was created in 2017 by Hero Cosmetics which is a woman-owned and Asian-owned company, founded by current CEO Ju Rhyu. Hero Cosmetics now creates cleansers, toners, pimple patches, and more.
Promising review: "I love these patches so much. I’m about to buy my third box of these. I have acne prone skin and these actually help decrease the inflammation and size of the pimple overnight. Not completely of course but it does help a good amount." —Emily
Get a 36-count from Amazon for $11.97.
9. A tube of Danessa Myricks Beauty's Colorfix Eye, Cheek, and Lip Cream Pigment so you can get rid of like half the products in your makeup bag. This long-wearing, waterproof cream does it all — eyeshadow, lip stick, and blush — that's basically a full face of makeup with one tube. Talk about magic in a bottle.
Check out a TikTok of the makeup pigment in action.
Danessa Myricks Beauty is a Black, woman-owned small biz dedicated to creating "a world of beauty for people from all races, ages, and genders." FYI, this product is cruelty-free!
Promising review: "This is my first time trying this product and I absolutely love it. It is transfer-proof and the color is very vibrant. I used it as a lipstick, eyeliner, and an eyeshadow. I have combination skin, and I have to say I’m pleased with the wearability of this product. Upon applying it, it feels like a cream, but once it dries, it becomes weightless and matte. I really loved this product because I could barely tell I was wearing anything on my face. Usually, I have a hard time finding products that are genuinely transfer-proof, smudge-proof, and weightless. I am so happy I stumbled upon this product. I also have to say that it’s pretty easy to take off as well depending on what products you use. I used the Garnier waterproof micellar water and with a few swipes there was very little smudging, and the product came right off." —whailey
Get it from Sephora for $20 (available in 47 colors and three finishes).
10. BestLan Hair Finishing Stick to tame the breakage or baby hairs that never seem to sit in their place. Say goodbye to constantly trying to blow dry them into place or going over the same section 10+ times with your straightener. With a quick swipe, you'll be looking like you spent hours on your hair.
Promising review: "I’m in love with this product! I have super curly hair that loves to frizz and now I can let it air dry, put it in a bun with no more flyaways thank God! It really isn’t crunchy at all and surprisingly it’s not greasy at all which is perfect for me with the curly hair! You won’t be sad you bought this!" —Karissa Chavez
Get it from Amazon for $6.99.
11. Or an edge control gel that works so well, you can go about your day as usual without having to worry about your edges staying in place. Some reviewers even say they last up to three days if they tie their hair up when they sleep!
And just a note that you shouldn't feel pressured to lay your edges! For more on this, check out "Just A Friendly PSA That You Don't HAVE To Lay Your Edges Down If You Don't Wanna."
See it in action on TikTok here.
Promising review: "I’ve tried so many different products for my two daughters' edges. My 4-year-old daughter has 4c hair. My almost 2-year-old daughter’s hair type is to be determined because she is still growing. But it’s VERY curly. This stuff is the ONLY product I have found that slays their edges and keeps them in place ALL DAY when they are at school playing, climbing, and doing their thing. They live their best lives and their edges don’t move. And it’s great if you’re into doing different types of designs like heart edges, wavy edges, whatever. I do it all, and this product never disappoints. It also is great for holding down the hairs when doing a bun or ponytail. Very sleek look." —Jenna LeBlanc
Get it from Amazon for $4.95+ (available in six sizes).
12. Essence Cosmetics Princess False Lash Effect Mascara because idk about you, but the thought of putting on fake lashes every day sounds like ~a lot~ of work, especially when products like this exist and can give you the same look with soo much less effort.
13. A cutie octopus-shaped blackhead remover that can fit into all the weird crevices on your face to help exfoliate away anything that you can't reach with any of your other tools (or tbh fingernails). Plus, look how stinking cute this is, why wouldn't you want to have this little guy be part of your beauty routine??
14. A weekly reset mask made with hand-harvested Canadian glacial clay, bamboo charcoal, mafura oil, green tea extract, hyaluronic acid, and vitamins to provide a deep cleaning without stripping the moisture barrier. You can even use it if you have sensitive or breakout-prone skin!
Promising review: "I love to mask but have struggled finding the right one for my combination skin. This mask leaves my skin super soft, clear, and feeling really hydrated. It's helping control breakouts without any of the drying effect acne targeting product tends to have. I love it and will definitely be ordering again!" —Katherine B.
Get it from our Goodful shop for $80.
15. A smudge-proof eyeliner stamp that will literally put an end to the constant struggle of trying to get your eyeliner perfectly even. Picture this: after three attempts you finally get your left eye to be beautifully lined, only to then spend the next 20+ minutes trying to get the right eye to match…which inevitably it never really does. Once you get this eyeliner, you will n e v e r have to deal with that again!
Psst — this tool is double-sided, so you can choose the thickness of your wing, and comes with two stamp pens — one for each eye!
Promising review: "This goes on well and stays well. I cannot wing eyeliner for the life of me and this does it for me!! I just repurchased a second time and it's been almost a year since my first purchase...I use this daily! That means it lasted me almost a year. Can't beat the price point and quality for that! I also enjoy the clean ingredients. :)" —Nickel
Get a set of two from Amazon for $10.78+ (available in three styles and a multi-pack).
16. E.l.f.'s Poreless Putty Primer so you can feel confident that the makeup you just spent a lot of time on will actually stay in place all day. Plus this primer is designed to help reduce the appearance of your pores, so your skin will look extra ~smooth~ and hydrated.
Promising review: "I can tell when I use it — fills in pores and makes a smoother finish. It’s great for the price too. I bought based on reviews and I will buy again." —M. sutphin
Get it from Amazon for $9.50.
17. Mane Club One Hit Wonder 10-in-1 spray that will help solve pretty much all your daily hair struggles — it controls frizz, detangles, smooths, protects against heat, boosts shine, prevents breakage, hydrates, softens, strengthens, and conditions. Say goodbye to all the other products you have lying around —this one's got you covered.
Mane Club is a small business based in NYC focused on creating vegan and cruelty-free haircare products.
BuzzFeed Shopping editor Elizabeth Lilly has this and says, "I have a very thick head of naturally curly hair and have put it through just about everything, including all kinds of hot tools, at-home dye kits, the gamut of shampoo and conditioner types, basically every dry shampoo and hair oil in existence, and just about anything else to try for a story for you dear readers. Lots of products have either straight-up failed, been meh enough for me to not recommend, or fantastic but so costly that I feel guilty recommending them. Basically, a lot of stuff ends up in the trash or pawned off on my (grateful) friends when it isn't a fit for me. But THIS STUFF. This stuff has become my go-to for spraying on my wet hair and then blow drying. Normally I'd apply a heat protector and an oil treatment or leave-in conditioner before blow drying. But this 10-in-1 treatment takes the cake! Most of the time when I use it, I don't even need to finish off my hair with hair oil (I've been doing that as an essential hair step for years now). It's really that good! Here, I have freshly blow-dried hair with just this post-shower using this Amika blow dryer brush. This brush is fantastic on its own but this spray-on treatment has more or less doubled this brush's effectiveness. My hair comes out feeling softer, looking shinier and healthier, and stays looking good for days — which is especially great news because I wash my hair about every four days. 'Tis time for me to unload a bunch of hair products I now no longer need to my friends."
18. A setting powder perfect for those of us blessed with oily skin (🙄). It'll help mattify for that shine-free look you're going for.
19. Or a volcanic stone face roller because let's be honest, you've been out and about before, seen your face in a mirror or reflection and genuinely asked yourself how your face looks so ✨shiny.✨ Well, now when that happens you can just whip this bad boy out of your purse and put an end to the shine with a quick swipe.
Promising review: "First off, if you have extremely oily skin, this. is. it. I was so tired of getting blotting powder/wipes. It felt wasteful and always left residue on my face. I saw this on TikTok and NEEDED it. Not only is it affordable, but it's also washable, which helps you save money and be less wasteful. It felt like the holy grail had been delivered to my front doorstep. After my first use, I was in love. Now, it doesn't pick up everything but it does make it more matte and gives you a natural look. I am so excited this product exists and I already feel more confident." —Kelsey B.
Get it from Amazon for $9.27.
20. A handheld high-frequency skin therapy wand that uses neon so you can get a boujee spa facial treatment in the comfort of your home *without* the hefty price tag. It's designed to help reduce the appearance of fine lines and wrinkles, target blemishes, and improve the absorption of creams and serums you use after the treatment. Nearly 15,000 people rated this five stars, including a bunch of estheticians, so you know it's the real deal!!
Promising review: "I’ve been meaning to write a review for a long time. This thing has been a complete game changer and life changer in some ways. I know that after using this machine at night my skin will always look better in the morning. I used to have really spotty-looking acne scars on both cheeks, all over. This machine has completely transformed my skin as to where there are only three or four scars left as of now. Been using it pretty consistently for about two months. The thing is that you have to be consistent with it as its purpose is to get your cells to REGENERATE BRAND NEW silky soft skin cells through its technology. As WELL as killing all the bacteria on your skin. Which is why it’s also so good for acne-prone skin. AND scarring. It’s just a win-win-win all the way around. My skin hasn’t looked this good in years or felt this soft and smooth in literally years and I am so happy I found this device!!!!! I’m a believer for life 🙌🏼🙌🏼🙌🏼." —Emily Heater
Get it from Amazon for $69.95 (also available in a professional version and clinical version).
21. BYO Blush Oil which is basically magical — it reacts to the pH of your skin, giving you a customized flushed look to highlight your ~natural~ and unique beauty.
Youthforia is an Asian woman–owned small business established in 2020 that specializes in environmentally friendly, cruelty-free makeup made with at least 90% renewable ingredients.
Fun fact: All of Youthforia's makeup is designed with ingredients that make it A-OK for your skin to sleep with it on!
Promising review: "Dewy and glowy. I tried it over makeup and it appeared as a strong pink shade but settled to a flushed, glowy color. I had my little sister try it too because I wanted to see the color change again and it lasted a really long time on her. The texture was smooth and it was easy to rub in and blend out." —Summer
Get it from Amazon or Youthforia for $36.
22. Press-on nails that'll give you a ~gorgeous~ mani in under 10 minutes. Who needs overpriced salon visits or artistic abilities when you can just peel and stick these bad boys on?!
BuzzFeed Shopping editor Elizabeth Lilly has this and says, "I'm quite adept at painting my own nails (the only time I get a professional manicure is when I want gel before going on vacation), but these press-on nails have me feeling super lazy about painting my nails because they're so easy to use! And that's OK! Each set costs you less than 10 bucks and rather than fool with a bottle of nail glue that ends up anywhere but the nails, each nail has a peel-off plastic that reveals a super sticky surface you press onto your real nail. I find that all the nails stay on about three days when I do stuff like hand-wash my dishes, pet glorious dogs, and scratch many layers of dry shampoo on my scalp. You'll get 30 nails with each set, which helps you find the right sizes BUT I've also found comes in handy when a pointer or middle finger nail pops off (those are the first to go in my experience) so I end up getting about a week's use of wear out of each nail set. Friends have seen me with the nails on and all have believed they're the real deal!"
Get them from Amazon for $9.49 (available in other versions here).
23. A super-soft Makeup Eraser cloth to remove A L L your makeup by just adding water…yes, even waterproof makeup. How does it make sense? IDK maybe it's magic, but whatever it is, it *works.*
The washcloth has two sides — one that can wipe off all your makeup with water and a light scrubbing, and another that exfoliates your skin. Plus, all you have to do when you're done using it is wet it and hang it up to dry! But for any ~messier~ removals, it is also machine washable.
Promising review: "This did exactly what it claims to do, I use some warm water on a little part and my whole makeup comes off, even mascara! I used to always buy makeup wipes and this has saved me so much money. I just throw it in with the laundry and it’s perfect. I’ve been using it for over six months now and it hasn’t failed me at all, it’s worth the money!!" —Sharmin Rahman
Get it from Amazon for $19.
24. Or Juno & Co.'s Clean 10 Cleansing Balm that'll remove every last speck of your makeup. (Yup, even waterproof mascara doesn't stand a chance!) It features Japanese pearl barley, which melts into your skin to hydrate while cleansing away impurities.
Promising review: "I LOVE THIS PRODUCT!!!! I found it on TikTok and OMG!! It works so well. I don't have to sit there and rub the crap out of my eyelashes to get the waterproof mascara off. I will admit, it doesn't take 100% of the makeup off but about 95% of my makeup comes off. It is not water-resistant, as emulsifying it with water helps take the makeup off. I have not found a better makeup remover, and yes, that includes micellar water (which also works well but leaves my skin feeling oily). With this cleansing balm, my face feels hydrated and smooth. LOVE LOVE LOVE IT!!!!!!!! 1,000/10 would recommend!!!" —Deetje Frederick
Get it from Amazon for $14.99.
25. A fabulous lip-plumping gloss set to create absolutely luscious lips for anyone who likes the look of lip fillers but not the price or commitment. You're probably gonna have to apologize to your friend who just got filler done before you discovered this product.
You'll get one lip plumper and one minty sleeping mask for your lips.
Promising review: "I discovered this product from TikTok and I had to give it a try. I tried the day lip plumper and within a few seconds, there was a subtle tingling/burning that lasted for a few minutes but as it occurred, the plumping started to happen! It made a noticeable difference and made my lips look like I had filler! I'm obsessed!! —Amazon Customer
Get it from Amazon for $8.99.
26. A color corrector that is a ~magical~ pen to help neutralize dark spots and circles under your eyes and on your lips and cheeks. Just color this on underneath your foundation or concealer and watch that hyperpigmentation *boom* disappear.
Live Tinted is a South Asian woman-owned small biz that specializes in clean, vegan, cruelty-free beauty products for all skin tones.
Promising review: "I can't believe I've lived without this product for so long! This is SOOOO much better than the concealers I've used in the past because it really covers up my dark circles. This product is a staple in my makeup routine! Can't live without this!" —Undisclosed
Get it from Ulta for $24 (available in five shades) or from Amazon for $24 (available in nine shades).
27. L’Oréal Paris Elvive 8 Second Wonder Water because why use anything else if you could achieve moisture, shine, and silkiness in EIGHT SECONDS?! I mean come on, that seems too good to be true, but the over 30,000 5-star ratings prove that this might just be real life magic.
Promising review: "Bought this not expecting that it would work. I've been using products in and on my hair for years, both expensive and inexpensive. This is the best I've used, bar none! It smooths and takes away the tightness of the curls. Will buy it again and again!" —Judith Cohen
Get it from Amazon for $9.75.
28. L'Oréal Paris Infallible Fresh Powder Foundation that is literally witchcraft in a compact — it promises up to 24 hours of transfer- and sweat-resistant wear all while providing a mattifying, smooth, flawless complexion… even after a *full* day of activities.
Promising review: "I have purchased this three times in the color Sienna, and it is perfect! Totally worth all the hype on TikTok. This is a very emollient powder that sticks to the skin. I prep with sunscreen then use this. The fragrance dissipates quickly. I noticed the actual powder is bouncy to the touch. Have not used the pelican or sponge it comes with. I like to use a powder brush. It gives me full coverage, and I look flawless all day. I also don’t need to blot. And I am very oily. Will certainly continue to repurchase. This is the best powder I have tried since Mac Studio Fix." —Maria Webba
Get it from Amazon for $10.72+ (available in 10 shades).
29. A lash-lifting kit to add some curl to your lashes. You'll be able to wake up every morning looking like you just put on a fresh coat of mascara. Everyone is about to walk up to you demanding to know your secrets.
This kit includes lash glue, lash perm, lash fixation, lash nutrition, lash cleanser, five silicone pads, three lash cleaning brushes, 10 lash micropores, 10 brushes, and five gel under-eye pads.
Promising review: "Okay I'm not gonna lie, I was worried that this stuff would either not work at all or make all my lashes fall out. Thankfully, it was neither and the results are UNREAL. I HIGHLY suggest watching some YouTube videos of other people using their perm kits before attempting to use yours. I have big fingers and small eyes so it was difficult for me to get the lift pads in the right positions but once that was over, the rest was a breeze. Unlike some of the other kits I've seen on here, this one has basically everything you need. The only other things I needed were a mirror, some tissue, and a little bit of plastic wrap to cover my lashes while waiting for the lotions to work their magic. I'm totally impressed and will definitely be buying this again! —Ryan
Get it from Amazon for $24.99.
30. An extremely easy-to-use and downright magical spray that'll help you stretch the time between hair appointments. Salons are expensive enough, you shouldn't have to go in every three weeks just because a few greys popped up. Plus Eva Longoria uses it, so maybe you should, too.
Although, gray hair is honestly pretty fierce, so feel free to let those silvery strands shine!
Promising review: "I use this in between my monthly 'cut and color' trips to the beauty salon. That third week really shows the grey roots, so I use this until my next appointment. A few sprays along the hairline and part, and I am ready to go. It will stay for a couple of days if you don't have to wash your hair daily. Otherwise, it will wash right out with your shampoo. The red that I buy is a more auburn color, and gives a great look to my hair. I buy this on a regular basis. One can lasts about 10 applications of touch-ups for me." —Jean
Get it from Amazon for $9.90+ (available in nine colors and a pack of two).
31. Elizavecca Collagen Coating Hair Protein Treatment infused with collagen and protein to help restore your hair. Reviewers are even saying it's comparable to Olaplex (and less than one-third of the price)!
Promising review: "As soon as I put it on my hair it was amazing! It practically detangles itself. Will buy again. ♡" —bibi
Get it from Amazon for $7.10.
Read our review of Elizavecca CER-100 Collagen Coating Hair Protein Treatment to learn more about why one BuzzFeeder calls it, "the miracle product I've been searching for."
32. A bottle of Blume's meltdown acne oil that will help combat acne-prone skin while still keeping your face moisturized. Use it directly on your face or mix it in with your daily moisturizer and it'll help fight your skincare woes all day long. ✨ Don't worry, this is safe for sensitive skin *and* can be worn under your makeup.
See why one TikToker is a fan here!
Blume is a BIPOC-, woman-, and family-owned small biz based in Vancouver that makes cruelty-free, vegan, environmentally-friendly skincare in snazzy packaging.
Promising review: "Been using Meltdown for two weeks straight and I'm happy to say that it has done wonders for my skin. It has brightened up my complexion and kept my skin moisturized. Don't skip out on this magic serum." —Linnea V.
Get it from Amazon or Blume for $28+ (available in two sizes).
33. Corated's Heatless Hair Curler to give you amazingly bouncy curls with no damage because there is no heat!! And it does its best work while you sleep!
This heatless curler comes as a set, so you'll also get two matching silk scrunchies and a hair clip with purchase! The curler is also made with mulberry satin to help prevent tangled hair.
Promising review: "I could not be more obsessed with this. I have stick straight hair and I'm a new mom. I love feeling glam but have about seven minutes to get ready every morning. I put these in when I go to sleep at night....They're comfy and only take two minutes to put in. And when I wake up, I pull them out in 15 seconds, mist with hairspray and I have bouncy curls for the rest of the day... Works better than curling iron for me!" —nikki liu
Get it from Amazon for $9.99+ (available in seven colors/patterns).
34. A foundation brush designed to blend both liquid and powder makeup to give you that flawless base. Reviewers love it because unlike other brushes it doesn't absorb (and waste!) half the product instead of blending it on your face.
Plus, it comes with a case!
Check out a TikTok of the brush in action.
Promising review: "I saw this on TikTok. I’m a middle-aged woman, so it’s difficult for me to admit that. I. LOVE. IT! It gives a flawless finish with little product. I have a compact foundation that comes with its own applicator sponge. I almost threw it out because I didn’t like the coverage. I tried this brush with it, and it’s perfect! It also comes in a plastic case, which is great because I travel a lot with my work and my other brushes get damaged sometimes." —Thayel M. Caison
Get it from Amazon for $7.99+ (available in eight colors).
35. A Maybelline multi-use concealer that can not only conceal, but contour and correct as well. It works so well, even your friends who were out with you all night will think you got like 10 hours of sleep. This concealer provides you with 12 hours of moisture and medium coverage.
Promising review: "As its name implies, this product erases discolorations of the skin or dark circles under the eyes. I use this product every day to give my skin a more even tone and to get rid of those dark spots and circles on my face that come with age. An added perk is that the product also moisturizes so it's a 2-in-1 tool. It is lightweight and yet provides total coverage of skin imperfections. Love this product!!" —Jessica
Get it from Amazon for $8.80 (available in 18 shades).
36. A Crease Piece creation kit to help you effortlessly create a cut crease (which is basically just adding contrast to your eyeshadow look). It may sound complicated, but with this little guy it's not — just hold it up to your eye, swipe on your eyeshadow, and you'll end up looking like Patrick Ta did your makeup for you!
Crease Piece is a woman-owned small business founded by Brittney Foley after she went viral for using a spoon to create a cut crease. Since a spoon doesn't work for every eye shape, she decided to create the Crease Piece, which has three different-shaped sets that work for more people.
Check out a TikTok of the Crease Piece in action!
Promising review: "I've only tried it once so far, the wing crease, but it worked great!! As with anything, there is a learning curve and requires a bit of practice to perfect it. But, overall, it is quite easy to use! I can't wait to try it out with other looks, colors, and styles! I'm happy with my purchase." —Melina Wagner
Get it from Crease Piece for $24.99.
The reviews used in this post have been edited for length and clarity.