We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
1. TGIN Miracle Repairx Deep Hydrating Hair Mask made with castor oil and biotin that'll help bring your hair back from dry and damaged to healthy and hydrated. Bonus: it'll help reduce shedding and breakage!
Read more about how biotin could help with the fullness of hair at Cleveland Clinic.
Thank God It’s Natural (TGIN) is a small business founded by Chris-Tia Donaldson after she graduated from Harvard Law School, started her first job at a law firm and wore wigs out of frustration for the lack of hair products for natural hair. TGIN is now sold at a variety of retailers. Chris-Tia was diagnosed with breast cancer in 2015 and until her passing in 2021, used her success to advocate for women experiencing financial difficulties and who are undergoing treatment, to highlight health disparities due to race and socio-economic factors and help through the TGIN Foundation. You can read more about her empowering story in her book This is Only a Test.
Promising review: "I LOOOOVE THIS PRODUCT LINE! I use the daily hair food to the hair mask! If you are protecting your hair and maximizing hydration these products will be your best friend!" —Mrs. Cain
Get it from Amazon for $17.59.
2. And a bottle of sulfate-free biotin shampoo infused with botanical extracts to help thicken and hydrate your hair while also clarifying and cleansing product buildup on your scalp. Yeah, go ahead and just toss your other shampoo, you won't be needing it anymore.
Promising review: "I love this shampoo! I had gastric sleeve surgery and my hair was very, very thin. I started taking biotin and switched to biotin shampoo as recommended by my doctor. It doesn’t make your hair grow by washing it but it makes your hair and roots stronger. And it worked. After using the whole bottle, my hair was stronger. I had a lot of new growth that was sticking around (the previous new growth fell out early on) and my hair was getting thicker. Eight months later, my hair is back to normal. It's longer and thicker than ever. I still use it twice a week and love it! I’m not in love with the way it smells but others love it when they smell my hair." —Diane J. Huff
Get it from Amazon for $10.76+ (available in two sizes and a two-pack).
3. A Denman hairbrush that will help you form perfectly styled and defined curls while also detangling and reducing frizz — talk about a win–win–win–win.
Check out an instructional TikTok here!
Promising reviews: "TikTok made me do it. I never knew I had 3a curls until I used this brush. It evenly spreads product throughout the hair and clumps up your curls. It’s just an amazing brush!" —mariela
"I never would have believed I would go against everything I thought I knew about curls. As someone who has had a love/hate relationship with my hair, it had taken years to perfect my method of wide tooth comb in the shower and never would think to put a brush through my wet hair. After my curl expert hair stylist rocked my world by using this brush, I’ve converted! And my curls have never been more uniform, less frizzy, hold better the next day, etc. Go for it, curly one!" —Patricia
Get it from Amazon for $17.56+ (available in three styles and seven colors).
4. Or a beloved-by-the-internet detangling brush to get through any of those extra stubborn tangles *without* pulling out all your hair in the process.
Promising review: "I purchased this brush three weeks ago and have used it every day. I like the brush so much I ordered three more for my adult daughters. Not only is the brush gentle on my gray hair, but it also feels like I am giving myself a head massage. Also, I appreciate the wide hand base design. I have rheumatoid arthritis and it is not always easy to grip an ordinary hairbrush. Plus, the brush is easy to clean. It truly glides through my wet hair." —ANS
Get it from Amazon for $12.49+ (available in 10 colors and two-packs).
5. And! A leave-in conditioner that will finally detangle your kid's hair without damaging their luscious curls. We know it can be a battle just to have your kid let you brush their hair, so this will help you make the experience less miserable for them (and let's be honest, for you, too).
Promising review: "My granddaughters have long curly hair, and this is the first product that actually worked at getting the tangles out! Their hair was soft and no tears were shed while combing through, which to me is most important! The smell is nice and not overwhelming. Overall, this is just a great product and I will definitely be buying again!" —Danielle Bustamante
Get it from Amazon for $8.69.
6. Elizavecca Hair Protein Treatment infused with collagen to help restore your hair. Reviewers are even saying it's comparable to Olaplex (and less than 1/3 of the price)!
Promising reviews: "As soon as I put it on my hair, it was amazing! It practically detangles itself. Will buy again. ♡" —bibi
"So I was really skeptical because my hair is very protein sensitive… I’m bleached so I wanted something to assist with breakage… I have really thick 4c hair. I shampooed and applied the product, and literally my hair instantly was super soft, and I could run my fingers through it. I pinned it up, completed my shower, and rinsed it out. No hard protein feel at all!!!! I deep-conditioned and blow dried. My hair looks and feels so good! Soft and silky. I’m definitely keeping this as part of my regimen! Try it out!!" —KB
Get it from Amazon for $7.66.
Read our review of Elizavecca CER-100 Collagen Coating Hair Protein Treatment to learn more about why one BuzzFeeder calls it "the miracle product I've been searching for."
7. OGX Locking + Coconut Curls Air Dry Cream that'll help hold your curls *without* the dreaded ~crunch~ sensation that many curl creams provide. Apply it to damp hair, scrunch, and go on with your life — couldn't get much easier than that!
Promising review: "I put some in my hair for the first time today and I'm impressed! I towel dried my hair and then put about a quarter size in my palm and spread throughout my hair, scrunched my hair, and then let it air dry. I think it did a good job at defining my waves and eliminating the serious frizz." —ninjamommy
Get it from Amazon for $7.97.
8. Herstyler Hair Repair Serum made with hydrating argan oil, aloe vera, and vitamin E to help transform dry and damaged hair into a silky, smooth mane without all the pesky flyaways.
Promising review: "Tried this product after reading an article on Facebook about how to deal with naturally curly hair. I put it in my hair when it's wet. Let it air dry and it makes it amazingly curly. It also smells good. I get compliments regularly about how I smell good. And it's this serum. This took my hair from being frizzy and unmanageable to perfectly curly and EASY! Wish I would have found it sooner." —J. Miller
Get it from Amazon for $9.99+ (also available in multipacks).
9. John Frieda Frizz Ease Dream Curls Air Dry Waves Styling Foam you just scrunch in your hair and ~head~ on your way, no heat needed! This, my friends, is the low-effort styling product of your dreams.
10. A Moroccanoil treatment that may cause your jaw to hit the floor when you see what it can do. It'll help condition, smooth frizz and flyaways, detangle, and boost shine to give you the hair transformation you've always dreamt of. Seriously, everyone is gonna be asking for your secrets.
Promising reviews: "This brand of oil is by far the best I’ve used. The fragrance, drying power, and moisturizing is just what my curly hair needs. It protects hair when using hair dryers, curlers etc. without weighing it down. It’s a great finishing product too. Use just a small amount… it goes a long way!" —Tonytex
"After years of damage my hair is at a point of no return. I started using this product nightly and after a few days I could already see a big difference. I highly recommend it." —Mom2
Get it from Amazon for $18+ (available in multiple sizes).
11. L’Oréal Paris Elvive 8 Second Wonder Water because why use anything else if you could achieve moisture, shine, and silkiness in EIGHT SECONDS?! I mean come on, that seems too good to be true, but the over 30,000 5-star ratings prove that this might just be real-life magic.
Promising review: "Bought this not expecting that it would work. I've been using products in and on my hair for years, both expensive and inexpensive. This is the best I've used, bar none! It smooths and takes away the tightness of the curls. Will buy it again and again!" —Judith Cohen
Get it from Amazon for $8.20.
12. A pack of satin scrunchies that will protect your hair AND won't slip out every time you ever-so-slightly turn your head 😒. Reviewers with all different hair types and textures say these work for them, and stay in place all day without the horrible pulling pain of normal hair ties.
This satin scrunchies are designed to prevent hair damage while still being non-slip. Reviewers with all hair types from straight and fine to 3b–4c say these scrunchies work for them.
Promising review: "These little scrunchies do the job really well. I have struggled to find hair accessories that work with my hair, which is quite long, wavy and has a very fine texture. Usually scrunchies are either so soft that they slip out, or stretch out of shape quickly, or the material is so coarse they pull my hair out when I try to remove them. These work perfectly for me. The stretchy elastic keeps its shape and stays in my hair, and the silky covering has enough slip that my hair doesn’t get pulled out when I remove it. Great product. I got a pack of five black silk scrunchies and after several months of heavy use, I am still using the first one in the package. These should last me a good long while." —MissKitty803
Get a five-pack from Amazon for $7.99+ (available in nine variations).
13. A hair finishing stick to tame the breakage or baby hairs that never seem to sit in their place. Say goodbye to constantly trying to blow dry them into place or going over the same section 10+ times with your straightener. With a quick swipe, you'll be looking like you spent hours on your hair.
Promising review: "I’m in love with this product! I have super curly hair that loves to frizz and now I can let it air dry, put it in a bun with no more flyaways thank God! It really isn’t crunchy at all and surprisingly it’s not greasy at all which is perfect for me with the curly hair! You won’t be sad you bought this!" —Karissa Chavez
Get it from Amazon for $5.59 (also available in packs of two and a comb style).
14. Or an edge control gel that works so well, you can go about your day as usual without having to worry about your edges staying in place. Some reviewers even say they last up to three days if they tie their hair up when they sleep!
And just a note that you shouldn't feel pressured to lay your edges! For more on this, check out "Just A Friendly PSA That You Don't HAVE To Lay Your Edges Down If You Don't Wanna."
See it in action on TikTok here.
Promising review: "I’ve tried so many different products for my two daughters' edges. My 4-year-old daughter has 4c hair. My almost 2-year-old daughter’s hair type is to be determined because she is still growing. But it’s VERY curly. This stuff is the ONLY product I have found that slays their edges and keeps them in place ALL DAY when they are at school playing, climbing, and doing their thing. They live their best lives and their edges don’t move. And it’s great if you’re into doing different types of designs like heart edges, wavy edges, whatever. I do it all, and this product never disappoints. It also is great for holding down the hairs when doing a bun or ponytail. Very sleek look." —Jenna LeBlanc
Get it from Amazon for $4.95+ (available in five sizes and two scents).
15. Nizoral Anti-Dandruff Shampoo designed to actually get to the root (see what I did there…like hair roots…) of the problem. This shampoo helps stops what is causing the dandruff, instead of just trying to treat the symptoms of flaking hair and itchiness.
BuzzFeed Shopping editor Katy Herman has this and says, "It's got over 65,000 5-star rating, and works for more than just dandruff. I get recurring bouts of fungal acne on my forehead, and I recently starting using this at the recommendation of the interwebs (its key ingredient is an antifungal). Every other day, I slather it on the affected area like a wash-off mask, let it sit for a few minutes, and rinse off. My forehead looks better the next day!"
Promising review: "This stuff is absolutely amazing. I was one step away from going to the dermatologist. I had severe dandruff that was so bad I could shake my head and it would come off. With just a few uses per week, I got rid of all of my flakes. My scalp also stopped burning from dryness. My hair has never been healthier." —Moo Moo
Get it from Amazon for $15.88+ (available in two sizes).
16. Or Briogeo Scalp Revival Charcoal and Coconut Oil Micro-Exfoliating Shampoo because you've probably never thought about exfoliating your scalp before, but I'm here to tell you that you should! Say buh-bye to flakes and dryness!
The pics above are with just ONE wash!!! This stuff is cruelty-free and made with tea tree, coconut, and peppermint oils. Plus it's from a Black woman-owned brand! 🙌
Promising review: "Totally amazing and beyond expectations. Chronic dry scalp for over a year, and with **one use**, super awesome results. My head feels fantastic and no more flaking. I'm going to buy a vat of this stuff and swim around in it! Really worth it." —Jana
Get it from Amazon for $15+ (available in four quantities).
17. Corated's Heatless Hair Curler to give you amazingly bouncy curls with no damage because there is no heat!! This is def the next best thing since your woodland creatures took the day off and you have to get yourself ready.
This heatless curler comes as a set, so you'll also get two matching silk scrunchies and a hair clip with purchase! The curler is also made with mulberry satin to help prevent tangled hair.
Promising review: "I could not be more obsessed with this. I have stick straight hair and I'm a new mom. I love feeling glam but have about seven minutes to get ready every morning. I put these in when I go to sleep at night....They're comfy. and only take two minutes to put in. And when I wake up, I pull them out in 15 seconds, mist with hairspray, and I have bouncy curls for the rest of the day. Works better than curlings iron for me!" —nikki liu
Get it from Amazon for $9.99+ (available in seven colors/patterns).
18. Or a 42-pack of curling rods you can use on any length or texture hair, and you don't have to worry about getting all caught up in Velcro like with other curlers. With no heat, you won't cause any damage to your hair, and you can safely wear these while you sleep or while you are getting ready for the day. Just wrap your hair around the rods, fold them, and when you take them out you'll be in awe of how good your hair looks.
Promising review: "I LOOOOVE these curlers! My hair is super long and it never does anything but awkwardly bend because it’s super poker straight! I have to have curlers in overnight to get any curl to stick and these are super comfortable to sleep in! My curls were amazing!! Finally an adorable spiral curl! What’s even better is the second day they STILL looked beautiful! I cannot rant and rave enough about how awesome these are!" —Amazon Customer
Get it from Amazon for $13.99.
19. Mane Club One Hit Wonder 10-in-1 spray that will help solve pretty much all your daily hair struggles — it controls frizz, detangles, smooths, protects against heat, boosts shine, prevents breakage, hydrates, softens, strengthens, and conditions. Say goodbye to all the other products you have lying around — this one's got you covered.
Mane Club is a small business based in NYC focused on creating vegan and cruelty-free haircare products.
BuzzFeed editor Elizabeth Lilly has this and says, "I have a very thick head of naturally curly hair and have put it through just about everything, including all kinds of hot tools, at-home dye kits, the gamut of shampoo and conditioner types, basically every dry shampoo and hair oil in existence, and just about anything else to try for a story for you dear readers. Lots of products have either straight-up failed, been meh enough for me to not recommend, or fantastic but so costly that I feel guilty recommending them. Basically, a lot of stuff ends up in the trash or pawned off on my (grateful) friends when it isn't a fit for me. But THIS STUFF. This stuff has become my go-to for spraying on my wet hair and then blow drying. Normally I'd apply a heat protector and an oil treatment or leave-in conditioner before blow drying. But this 10-in-1 treatment takes the cake! Most of the time when I use it, I don't even need to finish off my hair with hair oil (I've been doing that as an essential hair step for years now). It's really that good! Here, I have freshly blow-dried hair with just this post-shower using this Amika blow dryer brush. This brush is fantastic on its own but this spray-on treatment has more or less doubled this brush's effectiveness. My hair comes out feeling softer, looking shinier and healthier, and stays looking good for days — which is especially great news because I wash my hair about every four days. 'Tis time for me to unload a bunch of hair products I now no longer need to my friends."
20. A dry shampoo powder, which combines vegetable powders, activated charcoal, bentonite clay, and essential oils to help naturally absorb grease in your hair. But that's not all!! You can also use it to absorb oils anywhere on your body so you can get a little ~refresh~ when you don't have time to take a full shower.
Cleo & Coco is a small business that creates cruelty-free and plant-based personal care products with natural ingredients.
Promising review: "This stuff smells great! My hair becomes greasy feeling the day after it’s washed. I put a smidge of this stuff in and it looks great again. I haven’t noticed any dandruff-looking flakes using this product like I have with some of the aerosol dry shampoos. A bottle of this also seems to last longer than the aerosols." —R. Smith
Get it from Amazon for $21 (available in three scents).
21. A heat-activated anti-frizz treatment to apply before you blow dry so you can get incredible results like the ones below. 🤯 Chris Appleton (you know, Kim Kardashian and J.Lo's stylist) absolutely loves this stuff.
Promising review: This product is incredible — just WOW. In all my years of existence, I was never able to tame my naturally curly hair into a sleek, silky, frizz-free look, until now. I l don't know what kind of magical sorcery went into making this product, but this stuff is amazing. —Lillee45
Get it from Amazon for $28.
22. A purple hair mask so you can keep your blonde looking fresh instead of yellow and brassy. Maybe now you can hold off on that expensive salon visit a liiiittle bit longer.
Promising review: "So I was a little intimidated by the pigment of the color of this mask. It’s like deep purple – darker than any of purple shampoos I’ve used before. It works wonderfully! I shampoo my hair, towel dry, use K18, wait four minutes, and then put this mask on. I saturate my whole head and leave it on 10–13 minutes because I like that gray-ashy tone. It comes out perfect every time. And if it’s just a tad tooo purple, just hop back in the shower and rinse with a shampoo. That takes care of it no problem. It also doesn’t stain your scalp or your forehead, which I love because it can get kinda messy. My hair feels so soft afterwards and has so much shine. I love it!" —Arayah R.
Get it from Amazon for $29.99.
23. A Revlon hot air brush that will give you a salon-like blowout in the comfort of your own home. No more juggling a blow dryer and a hairbrush — this tool combines them and will make your life soooo much easier.
Promising review: "First time review and it’s because I’m so happy with this dryer/styler! My hair is about shoulder length, very fine with a slight curl, and now it has some gray to it. It’s also frizzy, no matter what I use. I’m 61 years old so trust me, I’ve used a lot of products! Never have I been able to get my hair to look like it did after leaving the salon, EXCEPT after using this. I watched some YouTube videos first for some pointers, and then I gave it a try. It’s easy to use, even though it’s bigger than I thought it would be. My hair came out beautiful! Smooth, soft, no frizz and lots of volume. Hope this review helps you anyone out there that have similar hair!" —Anon anon
Get it from Amazon for $39.89+ (available in two styles).
24. A bottle of Bread hair oil to give your hair the moisture it's been craving without weighing it down. Now when you say you are going to the store for essentials, like bread, you'll be picking up what's really important — this silicone-free oil — and you won't even be lying about buying Bread.
Bread hair oil is designed for curl types 3a–4c but can be used on any hair type that is in need of extra moisture. The oil can be used every day as a styling oil or as a pre-wash hair treatment for damaged hair.
Bread Beauty Supply is a Black- and woman-owned small business based in Australia creating essential haircare products.
Promising review: "I will probably never stop using this oil. I love it that much. Seriously though, I have very, very, thick hair that gets frizzy like a lion's mane. I use this oil after I've heat styled my hair to tame the frizz, and I use it on second/third day hair. It's truly a magical hair oil! When applied after styling, I use a few drops drops (on thick, mid-back length hair) and the oil leaves my hair looking soft, shiny and sleek. For days in between washing, my frizz loves to pop back up, but with a few drops of the Bread Oil my hair looks fresh and so much more manageable. And it smells like gummy bears! The fragrance is fairly strong right after it comes out of the bottle, but once it's on your hair, it dissipates to a very faint, but still sweet, smell. I think the fragrance is the perfect amount, but be wary if you're someone who is sensitive to fragrance." —duckyy
Get it from Sephora for $14+ (available in three sizes).
25. A bottle of Garnier Fructis leave-in conditioner that nourishes your hair and helps keep it frizz-free even in 👏🏼 97 👏🏼 percent 👏🏼 humidity.
According to reviewers, this product works for straight, fine hair all the way to 4c curls.
Promising reviews: "Works great and I have thin, straight, and fine hair. This smooths it and doesn't make it sticky at all. Helps to give your hair that lil pep it needs. Smells great, but not a heavy smell." —Rachel Frensley
"I have long, naturally curly hair. The sort many people would 'kill' for, but only because they have no idea how much effort it takes to make it NOT look a hot mess. I've used this stuff for ages as an oil carrier (avocado, olive, grapeseed, coconut...) to comb through and it's done me well." —MjG
Get a two-pack from Amazon for $8.52.
The reviews used in this post have been edited for length and clarity.