We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
1. A Denman Hair Brush to help you form perfectly styled and defined curls while also detangling and reducing frizz — talk about a win–win–win–win.
2. L'Oréal Paris Infallible Fresh Wear Powder Foundation that is literally witchcraft in a compact — it promises up to 24 hours of transfer- and sweat-resistant wear all while providing a mattifying, smooth, flawless complexion… even after a *full* day of activities.
Promising review: "I have purchased this three times in the color Sienna, and it is perfect! It's totally worth all the hype on TikTok. This is a very emollient powder that sticks to the skin. I prep with sunscreen then use this. The fragrance dissipates quickly. I noticed the actual powder is bouncy to the touch. I have not used the pelican or sponge it comes with. I like to use a powder brush. It gives me full coverage, and I look flawless all day. I also don’t need to blot. And I am very oily. I will certainly continue to repurchase. This is the best powder I have tried since Mac Studio Fix." —Maria Webba
Get it from Amazon for $8.26.
3. A fabulous lip-plumping gloss set to create absolutely luscious lips for anyone who likes the look of lip fillers but not the price or commitment. You're probably gonna have to apologize to your friend who just got filler done before you discovered this product.
You'll get one lip plumper and one minty sleeping mask for your lips.
Promising review: "I discovered this product from TikTok and I had to give it a try. I tried the day lip plumper and within a few seconds, there was a subtle tingling/burning that lasted for a few minutes but as it occurred, the plumping started to happen! It made a noticeable difference and made my lips look like I had filler! I'm obsessed!! —Amazon Customer
Get it from Amazon for $10.98.
4. A bottle of Elizavecca Hair Treatment infused with collagen and protein to help restore your hair. Reviewers are even saying it's comparable to Olaplex (and less than one-third of the price)!
Check out a TikTok of the hair cream in action.
This is designed to work on all hair types, with reviewers with 2b–4c curls mentioning it worked for them! Just apply it to your wet hair after shampooing, wait five minutes, rinse it out, and voila!
Promising review: "TikTok made me buy this the first time. I liked it enough to buy it again. It leaves my hair super hydrated and soft. If you have issues with oily hair, maybe not for you. But those with dry or curly hair needing moisture — yes yes yes! Keep the box for directions because you can’t read the ones on the bottle if you don’t understand the language." —Kandyce D.
Get it from Amazon for $7.13+ (available in two sizes).
And read our full review of Elizavecca's Hair Protein Treatment.
5. A teeth-whitening pen to help you achieve those pearly whites you've always wanted. Simply spend 30 seconds a day brushing these on your teeth and then go about the rest of your life instead of worrying about having those sticky strips sitting on your teeth or the bulky light in your mouth.
Promising review: "I bought this on a whim when I saw someone review it on TikTok. After using it several times over the course of a week, I immediately noticed the difference in the color of my teeth. I'm a smoker and a heavy coffee drinker. I'm finding that this product will be a lifesaver in terms of what my smile looks like. I would definitely recommend!!" —Mully
Get a two-pack from Amazon for $18.95 (also available in a pack of four).
6. A pack of Mighty Patch pimple spot treatment that are not only effective but also satisfying. Just place one of these on your pimple, go to bed, and you might just wake up to a drastically smaller breakout — and a satisfying patch full of all the gunk it pulled out.
See them in action on TikTok here!
Promising review: "I heard all about these on TikTok, so I decided to order. I switched my birth control and was having a ton of breakouts, these are amazing! They helped me stop picking at my face and my skin is so clear now. I will always have these in my house from now on!" —Kiara Galloway
Get a 36-pack from Amazon for $11.97.
7. An eye primer which will help make sure that smoky eye (that you spent way longer on than you'd like to admit) actually lasts through the night instead of melting off your face as soon as you walk out the door.
Promising review: "So let me start by saying I have used nearly every eyeshadow primer available. From high end to low...they don't hold a candle to Thank Me Later. I have very oily skin. Using this primer, shadow lasts a full eight hours or more. I could get maybe five or six out of the other brands if I was lucky. I got this as a sample in my Ipsy bag, and I had to buy the full-size product straight away! I couldn't be happier with my purchase. Thank you, Elizabeth Mott, for finally making a primer that lasts! I love this stuff!" —Melissa Mae
Get it from Amazon for $13.99.
8. And a long-lasting Urban Decay All Nighter Setting Spray that'll protect all your hard work and prevent it from smudging or fading. 🙌🏼 Honestly the only explanation for this is that it is some magical potion.
BuzzFeed shopping editor Jenae Sitzes has this and absolutely loves it, "I first put this setting spray to the test for a wedding that involved taking many trains in and out of Manhattan on a hot day and being in crowded rooms where airflow was ~limited~. As such, I was sweating up a storm, but my makeup looked *flawless* by the time I got home that night — all thanks to this Urban Decay setting spray that I knew after one use I'd be repurchasing. I'm new to setting sprays, so it felt weird at first to spray something *on top* of my carefully crafted makeup look, but it dried in no time without messing anything up. It also didn't feel heavy or sticky on my face — it didn't feel like anything at all, actually — and my makeup looked better than it ever has after hours of wear. (For reference, I have dry, sensitive skin, and it caused me no issues.)
Soon after that event, I put it to an even bigger task: surviving sweat, tears, and 12 hours of wear for the Taylor Swift Eras Tour. My makeup look (pictured above) was done by 2 p.m., and thanks to my now highly trusted Urban Decay spray, it stayed completely intact (minus the lipstick I purposefully wiped off while scarfing down post-concert pizza) until the time I got home just after 2 a.m. Here's what it endured during that timespan: multi-leg public transportation to and from the venue, waiting in lines under the blaring sun to get in, multiple meals and drinks, jumping, screaming, and literally full-on crying multiple times during the show. My liquid eyeliner, eyeshadow, non-waterproof mascara, foundation, blush, and even glitter (for the most part) were unfazed, and I owe it all to this setting spray."
Get it from Amazon for $30.60 or Sephora for $16+ (available in two sizes).
9. VieBeauti eyelash growth serum to help give you the eyelashes of your dreaaams (you know, like the ones little kids have?? Like who decided they should have the best lashes out there?!) Apply this serum consistently like you would a top liner and you'll be thrilled with the results.
Promising review: "I bought this in January because of TikTok reviews. I tried to be consistent with this 1–2 times a day for a little over two months now, and I’ve seen a huge difference. My eyelashes are noticeably longer and I wear way way less mascara. I usually give up on things like this when I don’t see results instantly, but I’m glad I stuck with it. It takes a couple of months, but I definitely will keep using this serum." —Julie
Get it from Amazon for $28.99 (available in two versions).
10. And a lash-lifting kit so you can add the curl effect to your now super long and thick lashes. You'll be able to wake up every morning looking like you just put on a fresh coat of mascara. Everyone is about to walk up to you demanding to know your secrets.
This kit includes lash glue, lash perm, lash fixation, lash nutrition, lash cleanser, five silicone pads, three lash cleaning brushes, 10 lash micropores, 10 brushes, and five gel under-eye pads.
Promising review: "Okay I'm not gonna lie, I was worried that this stuff would either not work at all or make all my lashes fall out. Thankfully, it was neither and the results are UNREAL. I HIGHLY suggest watching some YouTube videos of other people using their perm kits before attempting to use yours. I have big fingers and small eyes so it was difficult for me to get the lift pads in the right positions but once that was over, the rest was a breeze. Unlike some of the other kits I've seen on here, this one has basically everything you need. The only other things I needed were a mirror, some tissue, and a little bit of plastic wrap to cover my lashes while waiting for the lotions to work their magic. I'm totally impressed and will definitely be buying this again! —Ryan
Get it from Amazon for $20.09.
11. A Tower 28 SOS daily rescue spray with SO many uses: helps minimize acne, calms down sunburn, reduces eczema irritation, combats bug bite itchiness, and more! Plus there's just something about a quick spritz onto your face that's so refreshing 😌.
Tower 28 is a small biz whose founder, Amy Liu, has struggled with eczema for years. The brand specializes in products for sensitive skin, and everything is also vegan and cruelty-free.
I've been seeing hypochlorous acid sprays all over my TikTok FYP so obviously I was influenced and wanted to try it out. I really hate the feeling of getting all sweaty in a workout and not being able to wash my face right away, so this has been a great option to just spritz on right away to help me feel more refreshed (and cleaner knowing some of the bacteria is getting killed and won't make me break out). I just keep the bottle in my car and will spray it on when I finish a workout. Aside from the myriad of benefits this spray has, there is something sooo soothing and refreshing about spritzing a cool mist on your face when you're hot and sweaty. I have seriously become obsessed with it, it just feels so dang good!! I love knowing that this is helping to protect me from breakouts, and I also am glad to have it on hand for any time I inevitably break out into a mysterious rash (yes this happens, my skin hates me).
Get it from Sephora for $12+ (available in two sizes) or from Amazon for 12+ (available in two sizes).
12. A powerful snail repair cream that may sound a bit off-putting, but it'll help brighten dull skin, fade discoloration, and add plumpness. It uses snail mucin extract and is rich in hyaluronic acid (hydrates) and glycolic acid (stimulates collagen production).
Promising review: "I'm 55 years old and my skin is a bit sensitive. I don't have a lot of wrinkles, but I'm definitely noticing a few more laugh lines and forehead crinkles than I had a few years ago! I've tried several moisturizers and have not been terribly impressed with any of them until now. This stuff really is great — incredibly hydrating without feeling greasy and it absorbs quickly. It feels great on my skin. In just a few short weeks, I definitely notice an improvement in my skin tone and fewer lines and wrinkles! Plus, the customer service is great. I had questions when I first received the product and got a follow-up response immediately. I will definitely be ordering this product again. I use it in the evening and morning; no need for two different moisturizers. Very pleased!" —sbakey
Get it from Amazon for $15.15.
13. A microplane foot file just like the one they use at nail salons (except wayyyy more affordable than a full-on pedicure). Now you can remove your calluses and cracked skin from the comfort of your own home.
Check out a TikTok of the foot file in action (warning…it's kinda gross).
Promising review: "I have purchased every callus cream on the market and it has been a waste of time and money. This simple device is a miracle worker. The callous on my big toe is very, very hard and the nearby callus along the side of the foot, while not as large and hard, is also difficult. I have used this device three days in a row, taking off a little at a time and not applying pressure. I apply lotion before and after using it and both areas show substantial improvement. It is important that you do not rush this process. Just a little at a time. Remember how long it took for that callus to form! Because I have been gentle and careful I have no pain. Cleaning is simple. I wholeheartedly recommend!" —desertdragonfly
Get it from Amazon for $9.95.
14. A spray bottle of SoCozy Curl Spray Leave-In Conditioner that will finally detangle your kid's hair without damaging their luscious curls. We know it can be a battle just to have your kid let you brush their hair, so this will help you make the experience less miserable for them (and let's be honest, for you, too).
Check out a TikTok of the SoCozy Curl Spray in action. This is designed to work on all hair types, with reviewers with 2a–4c curls swearing by it!
Promising review: "Amazing!! I had NO idea that my frizzy-haired little girl had beautiful curls. I went down an Instagram rabbit hole and saw a similar girl show how her frizz was curls. I ordered this!! My mind has been blown!! This has changed our lives. It smells so good! It is easy to use and air dry. Before my daughter woke up with terrible bed head that looked like this! Now it is gorgeous soft curls. We will definitely buy again and tell everyone about this product!!" —Amazon Customer
Get it from Amazon for $7.99+ (also available in a two-pack).
15. A firming eye cream with powerful, deep hydration to help reduce puffiness and dark circles. This cruelty-free and vegan cream is infused with vitamin C, vitamin E, rose hip seed oil, and hibiscus flower extract to help brighten and firm your skin.
Promising review: "Incredible product! Still cannot believe what a difference it has made in the lines and wrinkles around my eyes. I use it twice a day, and actually use it for my entire face and my neck. My skin feels so soft, and lines are disappearing." —Melissa
Get it from Amazon for $14.99+ (available in three sizes and one- or two-pack).
16. A color corrector that is a ~magical~ pen to help neutralize dark spots and circles under your eyes and on your lips and cheeks. Just color this on underneath your foundation or concealer and watch that hyperpigmentation *boom* disappear.
Live Tinted is a South Asian woman-owned small biz that specializes in clean, vegan, cruelty-free beauty products for all skin tones.
Promising review: "I can't believe I've lived without this product for so long! This is SOOOO much better than the concealers I've used in the past because it really covers up my dark circles. This product is a staple in my makeup routine! Can't live without this!" —Undisclosed
Get it from Ulta for $24 (available in five shades) or from Amazon for $24 (available in eight shades).
17. A roll-on waxing kit because why would you pay for services at an overpriced salon when you can easily do it at home?! Hellooooo smooth legs. (And goodbye razors!)
The kit includes a 40W high-power roll on wax warmer, two boxes of wax (honey and lavender scented), six packs of calming oil wipes, and 100 nonwoven wax strips. AND! Don't feel any pressure to wax your body hair if that's not your style. You do you, boo!
Promising review: "I’ve spent TONS of money and time going to spas and nail salons trying to find the perfect wax. After doing some research, I came across this bad boy and let me tell you, I am NEVER going back! It’s so easy to use, and also so convenient. They send enough product to thoroughly try everything out. I also love that they send two scents, so you can find which one you love the most. The wax strips are sturdy enough to undergo the pressure you apply before pulling it off, as well as the actual pull. They get everything underneath and you can even use a single strip multiple times. No need to fly through the pack of strips anymore, when you can reuse the single strip a few times! HIGHLY RECOMMEND if you’re always busy, and on the go, or just wanting some extra self-care in the comfort of your home. 💕" —Alisa Garza
Get it from Amazon for $39.99.
18. Radha Beauty Rosehip Oil that'll nourish your skin with antioxidants, vitamins, and essential fatty acids to help hydrate and soothe your skin. This amazing concoction will also help brighten your skin tone and banish blemishes. (Cue infomercial voice.) But that's not all! You can also use it on your hair, cuticles, or in your lotion!
Promising review: "My new holy grail! I have super sensitive, acne-prone skin in a very dry climate. This stuff is seriously so amazing. I use it from my face to my toes. It’s completely eradicated any dry skin I had and makes me glow. I’ve gotten so many compliments on my skin since I’ve started using it, even my boyfriend noticed! I love it after chemical peels too. It gets rid of peeling and dry patches as well as soothes any redness. It’s a decent-sized bottle for what you pay!" —Brynnieb09
Get it from Amazon for $14.95.
To learn more, check out this facial oil review.
19. A heat-activated anti-frizz treatment to apply before you blow dry so you can get incredible results like the one below. 🤯 Chris Appleton (you know, Kim Kardashian and J.Lo's stylist) absolutely loves this stuff.
Promising review: This product is incredible — just WOW. In all my years of existence, I was never able to tame my naturally curly hair into a sleek, silky, frizz-free look, until now. I l don't know what kind of magical sorcery went into making this product, but this stuff is amazing. —Lillee45
Get it from Amazon for $28.
20. A bottle of Blume's meltdown acne oil that will help combat acne-prone skin while still keeping your face moisturized. Use it directly on your face or mix it in with your daily moisturizer and watch your skincare woes disappear. ✨ Don't worry, this is safe for sensitive skin *and* can be worn under your makeup.
See why one TikToker is a fan here!
Blume is a BIPOC-, woman-, and family-owned small biz based in Vancouver that makes cruelty-free, vegan, environmentally-friendly skincare in snazzy packaging.
Promising review: "Been using Meltdown for two weeks straight and I'm happy to say that it has done wonders for my skin. It has brightened up my complexion and kept my skin moisturized during these cold winter months. Don't skip out on this magic serum." —Linnea V.
Get it from Blume for $28.
21. A bottle of cuticle repair oil made with jojoba oil to deeply penetrate your dry cuticles and promote hydration and stronger nails. Gone are the days of worrying your nail will crack every time you hit it into something.
Watch one TikToker apply it here!
Promising review: "I am not kidding you, this is my first Amazon review ever. Just a few weeks ago my nails were brittle and peeling, I always have my nails done and they were pretty much destroyed… then I saw this on TikTok and decided to give it a try and I legitimately have never had healthier nails in my life! If you’re thinking about buying this… buy it!" —Jocelyn Nackley
Get it from Amazon for $9.90+ (available in three sizes).
22. Juno & Co.'s Clean 10 Cleansing Balm that'll remove every last speck of your makeup. (Yup, even waterproof mascara doesn't stand a chance!) It features Japanese pearl barley, which melts into your skin to hydrate while cleansing away impurities.
Juno & Co. is a small business focused on moving away from the traditional beauty market to sustainable and simplified formulas.
Promising review: "I LOVE THIS PRODUCT!!!! I found it on TikTok and OMG!! It works so well. I don't have to sit there and rub the crap out of my eyelashes to get the waterproof mascara off. I will admit, it doesn't take 100% of the makeup off but about 95% of my makeup comes off. It is not water-resistant, as emulsifying it with water helps take the makeup off. I have not found a better makeup remover, and yes, that includes micellar water (which also works well but leaves my skin feeling oily). With this cleansing balm, my face feels hydrated and smooth. LOVE LOVE LOVE IT!!!!!!!! 1,000/10 would recommend!!!" —Deetje Frederick
Get it from Amazon for $14.99.
23. Or a super-soft Makeup Eraser to remove A L L your makeup by just adding water…yes, even waterproof makeup. How does it make sense? IDK maybe it's magic, but whatever it is, it *works.*
Promising review: "I am amazed by this product. I would even say that this is life-altering! I have not had to buy makeup remover in three months and don't believe I will ever have to again! When I used makeup remover, I felt like I could never get all of my makeup off and I had to rub my eyes quite a bit to get it off. Even after a lot of rubbing when using makeup remover I still would wake up the next morning with makeup residue from the previous day and I never felt I could completely get my makeup off. With Makeup Eraser, there is not one bit of makeup left!! It is like magic!! Make sure you follow directions, you have to use warm water and use the correct side!" —Sprklbuz
Get it from Amazon for $13.50+ (available in eight colors).
Check out BuzzFeed's review of the Makeup Eraser for more deets!
24. An extremely easy-to-use and downright magical spray that'll help you stretch the time between hair appointments. Salons are expensive enough, you shouldn't have to go in every three weeks just because a few greys popped up. Plus Eva Longoria uses it, so maybe you should, too.
Although, gray hair is honestly pretty fierce, so feel free to let those silvery strands shine!
Promising review: "I use this in between my monthly 'cut and color' trips to the beauty salon. That third week really shows the grey roots, so I use this until my next appointment. A few sprays along the hairline and part, and I am ready to go. It will stay for a couple of days if you don't have to wash your hair daily. Otherwise, it will wash right out with your shampoo. The red that I buy is a more auburn color, and gives a great look to my hair. I buy this on a regular basis. One can lasts about 10 applications of touch-ups for me." —Jean
Get it from Amazon for $9.90+ (available in 11 colors and a pack of two).
25. An outrageously popular Differin gel beloved by reviewers for helping get rid of existing acne *and* working to prevent new pimples from forming with its prescription-strength retinoid. Go ahead and order a couple of bottles, this is now a staple in your beauty routine.
Because of the prescription-strength retinoid, make sure to consult your dermatologist before introducing this into your skincare routine.
BuzzFeed Shopping editor Natalie Brown has tried this out on her own skin! Here are her takeaways:
"1. One pea-sized application per day is all it takes.
2. It's just as effective over moisturizer as it would be if you applied it directly to your skin.
3. Apply it at night, and you MUST wear sunscreen every day when you use this!"
You can read her full review in this post "11 Products We Use, Love, And Swear By So Much, We Had To Share Them With You" at #6.
Promising review: "I don't have too much of an issue with acne, however I do have hormonally based pimples once a month, with a few pimples that break through every now and then. I really purchased because it is a retinoid that you don't have to go to the doctor for and I wanted it to help with some sun damage on my face and fine lines. I've only been using this for a month, but I can honestly say that within the first week I could see a change in my skin. I have absolutely had not one break out of any kind and my skin is so smooth. I sincerely believe that the discoloration and hyperpigmentation on my skin is beginning to fade." —Catattack
Get it from Amazon for $8.99.
26. Maybelline Instant Age Rewind concealer because let's be honest, you don't have the energy for a full face of foundation every single day. This concealer will help cover up big pimples, redness, or dark circles without weighing you down.
Promising review: "Best under-eye concealer ever. I wouldn't go out without applying this concealer. It blends nicely with my foundation and has never caked. The sponge applicator is soft and makes application quick and easy. I will continue to use this product and hope, like many products I've used over the years, that it doesn't get discontinued." —Morty
Get it from Amazon for $8.80+ (available in 18 shades).
Check out my colleague's Maybelline's Instant Age Rewind Concealer review and learn why it's her favorite.
27. The highly effective Bio-Oil with sooo many potential uses — fading scars, soothing cracked skin, moisturizing without clogging your pores — try it out and you may just discover the next big thing to put it on. Once your friends find out about this it's gonna be like the sisterhood of the traveling oil!!
Psst! Bio-Oil contains retinol, which accelerates skin turnover but can make you more sensitive to the sun — so don't forget your sunscreen!
Promising review: "Bio-Oil is the BEST skin product on the market. I use it as a twice a day — morning and before I go to bed. Small lines have disappeared. My skin is very smooth and seems to glow. A doctor recommended this to one of my friends who told me about it. I have bought several bottles as gifts. Be patient. It will take a few months for you to see notice the changes. I am 71 years old. No one paid me to write this." —Amazon Customer
Get it from Amazon for $9.99+ (available in two sizes).
28. Bread Beauty Supply Elastic Bounce Cream to help restore the springiness back into your curls, no matter how dry or frizzy they have been.
Bread Beauty Supply is a Black woman-owned small business that excels in creating haircare for not so basic hair. And they cater for curl types 3a to 4c.
Promising review: "This curl cream is really it. I have tried different ones before but I feel like this one leaves my hair bouncy and moisturized. I really like the smell, too — its so sweet, makes me want to eat it hehe. I like that a little goes a long way and the packaging is really great size so it would last a long time." —Sephora Customer
Get it from Sephora for $11.20+ (available in two sizes).
29. A calming cream that'll help soothe skin from all kinds of conditions (i.e. rosacea, post-shave irritation, sunburns, and more). You'll love the sweet, sweet hydration and relief that comes from the combination of guaiazulene and centella asiatica.
Promising review: "Absolutely worth every single cent! I have severe rosacea that leave my nose and cheeks dry, flaky, and breaking out. I’ve had little success with anything topical that will provide and relief to my irritated skin. My sister recommended it to me when I was looking for a moisturizer after a severe sunburn that left my nose blistered and raw. I received my order Wednesday and applied it that night after washing my face. By Saturday afternoon my face is almost completely healed, preventing pealing, and helped clear up my rosacea skin irritation! I’m completely amazed! I’ve applied less than a dime size over my face four times! My skin has truly never felt better! It’s got to be witchcraft because not even the different prescriptions I’ve tried over the years have produced these results." —Amazon Customer
Get it from Amazon for $24.50+ (available in two sizes).
30. A bottle of sulfate-free Biotin shampoo infused with botanical extracts to help thicken and hydrate your hair while also clarifying and cleansing product buildup on your scalp. Yeah, go ahead and just toss your other shampoo, you won't be needing it anymore.
Talk to your doctor before using this product if you're experiencing hair loss. Read more about biotin shampoo and hair at Cleveland Clinic.
Promising review: "I love this shampoo! I had gastric sleeve surgery and my hair was very, very thin. I started taking biotin and switched to biotin shampoo as recommended by my doctor. It doesn’t make your hair grow by washing it but it makes your hair and roots stronger. And it worked. After using the whole bottle, my hair was stronger. I had a lot of new growth that was sticking around (the previous new growth fell out early on) and my hair was getting thicker. Eight months later, my hair is back to normal. It's longer and thicker than ever. I still use it twice a week and love it! I’m not in love with the way it smells but others love it when they smell my hair." —Diane J. Huff
Get it from Amazon for $11.95+ (available in three quantities).
The reviews used in this post have been edited for length and clarity.