We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
1. Nudestix Nudies Matte Blush & Bronze gives you a sun-kissed flush and can be applied to your eyelids and lips as well as your cheeks — no need to carry a different product for each step in the process. It blends easily with your fingers, but if you don't like hands-on blending, this clever multi-stick has a brush built into the other side of it!
Check it out in this TikTok!
Nudestix are vegan, hypoallergenic, cruelty-free, gluten-free, and fragrance-free.
Promising review: "Amazing! It gives such a natural flush for my ultra fair skin, which is hard for me to find as everything shows almost comically brightly on my face. It’s blendable, it’s not too heavy. Perfect for no-makeup makeup days, I’ve found myself skipping contour now that I have this. I truly hope this is never discontinued because it is MAGIC." —Bare Back
Get it from Sephora for $35 (available in 22 shades).
2. Ilia Multi-Stick is another multi-use makeup product TikTokers and celebs alike swear by — not only for its versatility but also for how natural and buildable it is. Swipe this on your cheeks and lips, then blend with your fingers and watch your skin come to ✨ life ✨. On days when you can't be bothered, this might just be all you need.
See it in the same TikTok as above about multisticks!
It's made with clean ingredients including nourishing shea butter, softening avocado oil, and protective yet breathable orange peel wax.
Promising review: "I have been lazy with my makeup routine as of lately, so having a multi-stick and not having to whip out a brush and brush has been so helpful. I like how I can just swipe this on my cheeks and rub in with my fingertips. It gives a beautiful flush to the cheek area. This product has no smell that I can tell, which I am happy for. I love that this product is clean and I can feel good about using it. I would recommend it to anyone looking for a beautiful and well-made product that is not only good for the world, but good for the face." —Brittany0890
Get it from Sephora for $36 or Amazon for $31.21+. (available in 12 shades and radiant or shimmer finishes).
3. Live Tinted Huestick Corrector uses orange pigments to counterbalance blue and purple found in dark circles, spots, and hyperpigmentation — put this on underneath your concealer and watch them ~vanish~. This 4-in-1 multi-stick *also* delivers gorgeous color to your eyes, lips, and cheeks, so just pick this back up after foundation (if you wear it) to finish the job, and you're done!
Live Tinted was founded by Deepica Mutyala, who first went viral for her red lipstick hack for under-eye circles in 2015. The Huestick was the first product the company launched, making waves as the first multi-stick with clean ingredients to also balance out dark circles and spots. It's made with hyaluronic acid, squalane, and vitamins C and E.
Check it out as part of this TikToker's simple makeup routine. You can also see a demo from Deepica herself with the "Origin" shade in this Instagram post (swipe right to see it)!
Promising reviews: "I'll admit, I was totally skeptical of these Huesticks. I am 34-years-old, of Sri Lankan descent (medium to deep tan skin) and I've NEVER been good at makeup. I was excited to try these Huesticks, made by and vouched for by a fellow South Asian, but was worried it would look like I was ACTUALLY wearing makeup. I was pleasantly surprised after using Rise under my eyes and around my mouth, blending with a BeautyBlender and then using my same amount of cc cream and powder foundation. You really still can't tell I'm wearing makeup. I even asked my BF if he could see the orange 'glow' under my eyes before I put on the cc cream and he couldn't see it! It really was color correcting!" —Reviewer
"I love this pencil. I'm fair and cool-toned and got the peachy pink color. I've previously used other rose pink under eye correctors and brighteners that are pretty good, but the peachy tone and the texture of the pencil are the best I've found. I just pat some concealer over top and it covers my dark circles beautifully. Will repurchase for sure!" —NickiName
Get it from Amazon for $24 or Ulta for $26 (available in nine shades).
4. Rare Beauty's viral, bestselling liquid blush makes giving yourself a natural, dewy flush the easiest thing ever: Just add a dot or two on each side of your cheeks, then blend. Nicki was right when she said, "Gotta keep an eye out for Selener" — because this blush is taking the makeup world by storm.
Check out just how effective it is on TikTok, where one creator shows a demo how far just one (!) dot of this on your cheek goes. It also features in this five-minute lazy makeup routine!
Promising review: "I hope this never gets discontinued because it will take me forever to go through the bottle, but I love it. The color LOVE is so perfect, and I imagine will be great on so many skin tones. So pigmented. Honestly really fun to use. It seems overwhelming and like a lot of pigment, but it blends so well. TikTok make me buy it, and I definitely don’t regret it and will probably end up buying other colors." —AlexaX
Get it from Sephora or Kohl's for $23 (available in 13 shades).
5. Youthforia's unbelievably lightweight BYO Blush Oil reacts to your skin's natural pH level to create the *perfect* shade of flush for your skin tone so you never have to think about what shade to wear. This vegan, color-changing oil is made with 20 different plant-based ingredients that are so skin-friendly, you could even sleep in this!
Youthforia is an Asian woman-owned small business established in 2020 that specializes in environmentally friendly, cruelty-free makeup made with at least 90% renewable ingredients. Check out a TikTok of the BYO Blush in action, and hear another creator talk about why they love it as part of their lazy makeup routine.
I recently picked up a tube of BYO Blush Oil for myself because the concept sounded so cool — a blush oil? That creates your perfect shade?? It works exactly as advertised: I just make a couple of tiny swipes on each cheek and a lil' on my nose, and almost immediately the pink shade starts to appear. It blends REALLY easily and feels so lightweight. I love wearing it on no-makeup days when I want to add a bit of color to my cheeks just to feel ~alive~ but it looks great on top of makeup too. I love it so much, I even bought it for my sister-in-law for Christmas!
BuzzFeed Shopping writer Emma Lord is also a fan: "I tried this out myself and I have to say, it is WILD watching it adjust to your skin's pH in real time. It was a very bright pink at first but super easy to spread — a bit like Glossier's Cloud Paint, except personalized. It's very long-lasting, too — I applied in the morning and could still see a rosy glow by the end of the day."
Get it from Amazon for $36.
6. Too Faced Born This Way Concealer lets you skip foundation because really, who has the time? It's a lightweight, full-coverage formula that conceals, contours, highlights, *and* retouches all at the same time, significantly cutting the time spent on just getting your base ready.
Check it out as part of this five-minute makeup look on TikTok!
Promising review: "I am lazy when it comes to makeup. I don't wear a lot of makeup and hate foundation. I like products that require little effort. Not only does this concealer do amazing job of coverage under my eyes and on my red cheeks, but also a little goes a long way. For someone like me who doesn't wear a lot of make up, a small amount provides an impressive amount of coverage." —snw17
Get it from Sephora or Ulta for $36 (available in 30 shades).
7. E.l.f. Wow Brow makes your brows presentable in a matter of seconds for when you don't have time to be messing around with a full kit. This buildable wax-gel sculpts your hairs into place while also depositing hair-like fibers that make them look fuller. Reviewers say it's a great swap for pricier brands like Glossier and Anastasia Beverly Hills.
Check it out on TikTok in a makeup look from beauty influencer Mikayla Nogueira, who succinctly describes Wow Brow as "the tinted brow gel that does the job."
Promising review: "This product has replaced ALL of my high-end brow products. This is the most amazing brow stuff I’ve ever used. I don’t even have to fill in my brows because this has such great coverage. It’s a game changer!!" —Isabella
Get it from Target for $5 (available in four shades) or Amazon for $5 (available in two shades).
8. Long-lasting Peripera Ink Velvet Lip Tint is worth the try if you like a little color on your lips but can't be bothered with lipsticks that constantly need touch-ups. This'll give your pout a smooth, ultra-pigmented stain with a silky finish, *and* it also has a lightweight feel that's not sticky or clumpy!
Check it out on TikTok, where the creator calls it their "lip combo for lazy days."
Promising reviews: "This was an impulse purchase. I rarely wear makeup, especially lip stuff because I’m very picky about lipstick. I’m not a big makeup girl in general. But I did recently get my lips done again, and I wouldn’t mind a nude lipstick that just helps make 'em look great. So I got Nutty Nude, and this color is perfect. So perfect, I wanna try 'em all, and I will. Not only that, I’d go so far as to say I can now throw away all other lipsticks because this is all I’ll wear, and I wanna start wearing it daily." —Lauren h.
"This is velvet, full coverage without feeling like glue on your lips. It does transfer. The color is very pigmented, so what you see is what you get. Honestly one of the best lip color products I've ever used, I put this above Charlotte Tilbury." —Lexi Lee
Get it from Amazon for $9.90 (available in 37 shades).
9. First Aid Beauty Facial Radiance Pads make adding an *extra* step to your skincare routine less painful — just swipe one of these around your face after cleansing to tone, exfoliate, and brighten all at once. See, that wasn't so bad!
Some people even use these in place of cleaning when they can't be bothered to fully wash their face, so...there's that too. These pads are vegan, cruelty-free, and gluten-free.
Check them out in this TikTok.
Promising review: "I love these! I have dry skin and I'm lazy. I hate having to exfoliate before I wear foundation, and this makes it so easy! No more going to the bathroom sink to use a scrub. I keep these in my makeup case and use it before my moisturizer and my foundation goes on smoothly! It's so gentle on my skin; it doesn't burn like some chemical exfoliators I've tried. Will definitely purchase again." —Shan3285
Get a 60-count jar from Amazon for $31.50 or from Sephora for $38 (also available in 28-count and in refill packs).
10. Supergoop Unseen Sunscreen can double as your makeup primer, OR maybe it's the only thing you put on your face on those no-makeup days — that's OK too! This cult-fave offers broad-spectrum SPF 40 without feeling greasy or leaving a white cast. Because you don't need us to be the 100th person to tell you to wear sunscreen every day — but with this, incorporating it into your routine doesn't have to feel like a pain.
Check it out in one TikToker's "lazy skincare routine," including how it blends on darker skin without leaving a white cast.
BuzzFeed Shopping editor Natalie Brown says, "I have oily, acne-prone skin and use a prescription retinol to control things, which means I MUST use sunscreen on my face every day. My mom, who had been using this Supergoop stuff the whole time, got me a bottle of this cult-favorite for Christmas last year (moms do know best sometimes!!). I couldn't be happier with it! A dime-size amount covers my entire face, because it's translucent it leaves absolutely no white cast, and 10 minutes after putting it on, my face just feels like I applied a little bit of a nice moisturizer or makeup primer, not anything that's grease-central, like sunscreen usually is. It does pill if I put it on too soon after my morning topical acne prescription, but as long as I give that script about five minutes to sink in, I have no issues. I've been impressed by the way my matte foundation glides over it, looks with it, and lasts with it."
Promising review: "I have acne-prone skin, and it doesn’t make me break out, nor does it clog my pores. No white cast, and a little goes a long way, you don’t need to glop a whole bunch on. I just squeeze some on my ring finger and apply to my face and neck. It also seems to do well under makeup. It’s my favorite sunscreen." —Amazon Customer
Get it from Amazon for $18+ (available in two sizes).
11. Fenty Beauty Eaze Drop Blurring Skin Tint applies easily with just your fingers, quickly evening out your skin tone with its intended blurring effect. The fact that it's buildable means you can easily achieve your desired level of coverage in one step, so you don't have to mess with other products on your laziest days.
Just note it doesn't have SPF, so you'll still want to wear sunscreen underneath this. It has more of a velvety finish, a nice alternative if you don't like a super dewy look.
Check out one TikTok creator's gorgeous no-foundation look using only Eaze Drop.
Promising review: "This is worth the hype. I wanted something like my Glossier tint but not dewy. This is THAT. It's your skin but better with a natural finish. It can look 'flat' sometimes but it's okay. I just use this for errand days so it's really forgivable. This is a 'lazy day, lazy girl' makeup. I like it!" —Forgive70x7
Get it from Sephora or direct from Fenty Beauty for $36 (available in 25 shades).
12. Lilac St. Original Lashes are meant to be worn for up to 10 (!) days, so if you hate putting on mascara every day and don't want to deal with professional extensions, these might just fit into your low-effort routine. These vegan, cruelty-free silk lash fibers have an ultra-thin band, adhere well, and look *super* wispy and natural.
Check out why these are a fave in this TikTok.
Promising review: "Y’all I have been a loyal Lilac St. customer since they started and I will never leave them. These are the absolute best quality. I get so many compliments. They are the most natural and most comfortable to wear. I use multiple times by using makeup remover and water to remove any glue. Seriously will never stray." —Katiew
Get them from Amazon for $12.95 (available in eight styles and four sizes).
13. Or as another option: Glossier Lash Slick might trick people into thinking you've gotten lash extensions, and that's A-OK. It's water-resistant — enough to resist smudging and flaking, but still easy to remove at the end of the day without harsh rubbing. It's buildable (without clumping) so you can achieve the exact level of ~drama~ you're going for with your makeup look.
See it used in one TikToker's 3-step lazy girl makeup routine (along with two other Glossier cult faves, Boy Brow and Cloud Paint).
BuzzFeed Shopping contributor AnaMaria Glavan says, "If you’ve ever wanted lash extensions but didn’t want the hassle associated with them, you will fall unconditionally and irrevocably in love with the Glossier Lash Slick. (That’s a Twilight reference, don’t h8.) I admit that I didn’t think I would like it — I’m not an eyeliner gal (I lack the patience required) and rely heavily on blush and mascara to make me look half awake, so I usually prefer formulas that add a crap ton of drama. But this! This is so surprisingly good! It doesn’t flake, doesn’t clump, lengthens a ton, and looks *extremely* natural. It’s also incredibly easy to remove! My regular face wash is able to take off every last speck, no intense rubbing required. It’s also very buildable, so I can add on multiple swipes to give my look some extra oomph if I wanted to… and it still doesn’t look clumpy or smudge. I’ve stopped wearing mascara every day due to *looks around* these times, but this is my holy grail eye product and will eventually become my ~wear this every single day~ mascara once I get back to the office."
Get it from Glossier for $20 (available in black or brown).
14. While we're talking Glossier: Their Cloud Paint has long been a cult-favorite in the beauty community and, unsurprisingly, it's officially TikTok "lazy girl"-approved too. That's because it goes on *so* easily using your fingers and blends to give you the softest, most natural-looking flush. You can even pick it up in a slightly darker shade and use it as contour too!
Check out how easily it's applied in this TikTok. Psst — you can also check out our Glossier Cloud Paint review for more on why it's a lazy girl's dream.
Promising reviews: "If you are fair like I am, Cloud Paint in Dusk is like Contouring for Dummies. I just swipe some into the hollows of my cheeks and pat until it's blended, and voila! A contoured face for the girl who has never contoured in her life and certainly doesn't have the patience to do so. The final touch is Puff on the tops of the apples of my cheeks and I've managed to finger paint my face into looking well-rested and sculpted." —Faith
"Listen, I am a LAZY makeup wearer, L-A-Z-Y. I have mountains of blushes and I never wear any of them, I really wanted something that was quick (brush free). I bought this in Beam and I love it; it is bright, happy and a bit peach-orange. I think it is great for summer, and it is so easy to apply. I definitely want at least one more (or every) shade. If you are trying to work something simple into your routine, pick this up — it is not heavy or over the top and it literally lasts on my face from 8 a.m. to 10 p.m." —Mc K.
Get it from Glossier for $22 (available in 10 shades).
15. Eyeshadow color removal sponges let you experiment with colorful eye looks without the pain of cleaning or switching between brushes for every color. Just rub your brush in this pan for a few seconds, and it'll be good to go for your next shade!
I picked up this color removal sponge from Amazon after hearing about this hack on TikTok and can testify that it actually works SO well. I'm *so* bad about cleaning my brushes (I know...shameful) and this makes it super easy to clean a brush in a matter of seconds. So even if I'm trying to do a *slightly* more elaborate eyeshadow look for the day, this makes the process of switching colors as quick and painless as possible. Also, it's *super* lightweight, and I've already tossed it in my bag and brought it on vacation with me. This is one of those products I won't be traveling without in the future if I plan on doing eyeshadow at any point — and it means you only need to pack one or two eyeshadow brushes!
Promising review: "This product makes it even easier for me to be lazy when it comes to cleaning my brushes. It also allows me to use the same brush for a makeup look since I can swish away a previous shadow and move on to the next. Great buy. Super easy to wash. I'm not going anywhere anytime soon, but when I do finally travel again, I'm sure this will be excellent to travel with and make it so that I only need to bring one or two brushes." —Azaleah Bumpus-Barnett
Get it from Amazon for $9.99.
16. Persona Super Blush can be used as both a blush and bronzer to contour and color your cheeks — *plus* it further helps minimize the appearance of pores and fine lines (unlike some blushes, which can just emphasize them). This over-achiever deserves a spot in your (very small) makeup bag.
It's used in this TikTok!
Promising review: "This blush color is so pretty on me, I have medium olive skin tone for reference. It is very pigmented but blends so effortlessly. It is one of the best blush formulas I have ever tried; it never looks patchy whatsoever. There is a slight sheen (not shimmery or glittery), which gives such pretty glow to the cheeks. Highly recommend!!! I'm usually too lazy to write a review for anything but I wanted to let everyone know how good this blush is." —Bree20
Get it from Ulta or direct from Persona for $22 (available in five shades).
17. Revlon's One-Step Hair Dryer & Volumizer lets you treat yourself to a salon-level blowout without stepping outside the house, and in a fraction of the time you'd spend using a traditional blow-dryer. It handles drying and styling in one step!
This brush has some serious hype with more than 380,000 5-star ratings, and it really does live up to it. The oval brush design smooths the hair and the round edges create volume — leaving you with a salon-worthy blowout at home. It also has two heat and speed settings and a cool option, and it's designed to work on all hair textures — reviewers with 2a through 4c hair mentioned it working for them. TikTok is full of videos of people demonstrating how they use it to give themselves a "lazy girl blowout," like this one.
Promising reviews: "I have VERY thick hair, and it is very wavy/curly. My goal was to extend my hair wash days, and find something that helped tame my frizz for when I absolutely had to use heat on my hair. I saw tons of reviews on TikTok for this product, and when I saw it go on sale, I decided to give it a try. Holy. Crap. Best thing I've bought this year. My hair, which normally takes 25 minutes to dry in sections with my DryBar blow dryer and a round brush, can be completely dry in 12 minutes. TWELVE. MINUTES. Also in those 12 minutes, I am able to look like I just had a blow out done. My hair feels so light and silky. It's basically frizz-free, and with a smoothing cream and some dry shampoo, I can blow dry it once and it last for days. This is revolutionary." —Taylor
"I have 4c African American kinky-coily hair. This dryer cuts my drying and straightening time to just 20 to 25 minutes! I part my hair in four sections, apply my heat protectant, and use this dryer and in no time my hair is straightened! This hair dryer is comfortable and practical to use. Highly recommend for Black/AA or textured hair!" —Lisa
Get it from Amazon for $38.23+ (available in six colors and three different models).
18. Kenra's Platinum Blow-Dry Spray not only protects your hair from heat and eliminates frizz after washing, but it *also* decreases blow-dry time by 50% so you have time to make that run to Starbucks before your 9 a.m. meeting.
Check out this DIY blowout using the spray on TikTok! Reviewers of all hair types swear by it — see another creator use it on coily hair here.
Promising review: "I LOVE the smell of this! Bought it due to frizzing from coloring my hair, but really didn't believe that it shortened drying time. I mean, how can something putting moisture on your hair shorten the drying time, right? I was shocked. I don't know if it cut it down by 50%, but I did notice blow-drying my hair took quite a bit less time. I am sold on this stuff. Makes my hair feel like silk but not greasy (I was worried about it making my hair greasy), and it takes only a few sprays to get the results. I hold it about 15 inches from my head and spray the top, both sides, and the back once, then rub it in with my hands. Perfect!" —Janice C. Henderson
Get it from Amazon for $16+ (available in three sizes).
19. And JVN Air Dry Cream eliminates the arduous step of blow drying your hair completely — you can just apply this to wet hair, and it'll leave you with minimal frizz and enhance your natural waves or curls if you have them.
It's designed for all hair types and reviewers across the board mostly report a good experience with it, from users with fine, thin hair to coarse, curly strands. That said, JVN says it's especially good for people with frizzy, wavy, curly, or coily hair.
As someone who's never had the patience to blow dry their hair, I picked this air dry cream up after seeing its heat-free results in this TikTok and reading all the positive reviews (plus, ya know, I feel like I'd trust Jonathan Van Ness with my hair). For context, I have extremely thin, fine hair that is mostly pretty straight. This air-dry cream has a really nice, silky consistency and smells like the salon (IDK how else to describe it, but it's a pleasant smell), and it doesn't make my hair feel greasy or crunchy after I've worked this through it. It definitely helps cut down on frizz and makes my hair feel really silky and healthy, even into the next day. If you don't have any natural wave to your hair, this isn't going to create that (at least not in my experience), so it makes sense that it's recommended for the hair types mentioned above. But even if you have straight, fine hair, if you don't already have a good leave-in conditioner, I'd still recommend this cream for its smoothing, hydrating benefits. A little goes a long way, and the bottle has a lot of product in it!
Promising review: "Smells amazing. This stuff is a nice-one step process for when you are feeling lazy or don’t wanna blow dry. Keeps my waves and tames the frizz." —mmkile
20. L'Oreal's illuminating Lumi Glotion is for the girlies who love Glossier Futuredew but would love another way to achieve dewy, shimmery skin for less $$ even more. Thankfully, this is under $15 and works just as well as a lightweight foundation alternative or for adding a little glow on top of your makeup.
Check it out as part of a five-minute "dewy no-makeup makeup look" on TikTok.
Promising review: "This is EXACTLY what I was looking for. I apply after moisturizer and makeup, highlighting under my eyes and brow bones. Not too sparkly, just makes me look like I’ve had enough coffee. Seems to last through hot and sweaty Florida days, so that’s a plus. I’ve tried other luminizers, and for me they are usually too sparkly or weirdly colored. I tried an $$ Glossier one that remained strangely sticky the whole time it was on my skin. I will purchase again!" —DLW
Get it from Amazon for $12.48+ (available in four shades).
21. Stila's Glitter & Glow liquid eyeshadow will let you add a little shimmer to your everyday makeup (or sparkle for a fancy affair) without spending 10 minutes on an elaborate design. Just swipe it on and blend!
Many reviewers say you don't even need to use primer before applying this, though of course it'll last longer if you do take time for that step.
Check it out as part of an easy glam routine on TikTok.
Promising review: "I AM OBSESSED WITH THIS STUFF. GREAT glitter payout with little to no fallout if you do it correctly (apply it after the rest of your eyeshadow), and you don't have to worry about the mess of glitter glue and messy loose glitter. I have accidentally slept in this overnight, twice, and was able to rock the glitter eyeshadow to work the next day with no touchups. And I didn't even use an eyeshadow primer either time, although I did use setting spray. Give this a go if you are looking for sparkly eyeshadow." —Stephanie
Get it from Amazon for $25 (available in 10 shades, and two finishes: shimmery or glitter/satin).
22. BK Beauty's 208 Precision Angled Brush makes achieving the winged eye look of your dreams a breeze so you don't have to stress or spend time redoing it. Its angled design basically creates the perfect wing for you — and bonus: That shape also makes it a great brow fill brush too.
You'll definitely want to check out this demo on TikTok — the creator uses this brush with Lancôme's Liqui-Pencil eyeliner to extend it out effortlessly. You can also use it with eye shadow, as shown above!
BK Beauty is a digitally native small beauty business founded in 2019 by former MAC Cosmetics trainer and YouTuber Lisa J, whose aim is to make using makeup easy and attainable for all.
Promising review: "I have Asian hooded eyes, and this little work of magic was an ideal size for my eyes. Very versatile, perfect softness. I just can’t say enough and will definitely purchase additional ones." —Meulan A.
Get it from BK Beauty for $15.
23. iMethod's winged eyeliner stamp is another alternative that's arguably even easier and especially worth it if black eyeliner is part of your everyday look. This double-sided stamp *guarantees* the wing on each eye will be identical, and the other side has a fine liner you can use to fill in the rest.
Check it out in this TikTok.
Promising review: "I have always been not so good at makeup and this is a game-changer for me! Especially for someone who doesn’t have a lot of time but still wants to look like they put in some effort! Love love love this!" —Amanda K.
Get it from Amazon for $12.97 (available in two sizes).
24. E.l.f. Glossy Lip Stain might be a game-changer for people who don't want to keep reapplying lipstick every time they put on a mask, have a drink, or eat some food. It goes on as a gloss, and if you blot away the excess, you'll be left with a long-lasting stain that's both beautiful and transfer-resistant.
The longer you leave the stain on before blotting, the darker/more vibrant it will be (reviewers recommend at least 5–10 minutes).
Check out the Cinnamon Dreamz shade in this TikTok.
Promising review: "I absolutely love this product! I got the color Cinnamon Dreams, I will say when it applies it’s more of an orangey brown but as it sits on your lips it turns to more of a reddish brown. It has a beautiful glossy finish; however, if you’re looking for the tinted or stained effect, you have to leave the product on for 5–10 minutes and then wipe — the stain is almost more of a plum than brown. Overall the product is very moisturizing and I’ve already placed an order for another one!" —Elisa
Get it from Amazon for $6 (available in seven colors).
25. Tower 28 ShineOn Lip Jelly makes the impossible *possible* for those of us who can't stand a sticky gloss but want our lips to look shiny and ~juicy~ at the same time. This bb uses apricot kernel, raspberry seed, and rosehip oils to soothe, protect, and nurture your lips — without your hair getting stuck to them approximately every five seconds.
See the Sesame shade used in a lip combo with the Rare Beauty Kind Words lip liner (in shade Fun) on TikTok, plus an unboxing and application of the lip jelly in the sheer pink shade XOXO.
Tower 28 is an Asian woman-owned beauty brand that makes skincare, plus makeup that acts like skincare. Their products are nontoxic, non-irritating, vegan, and cruelty-free, so sensitive skin can breathe a little easier.
Promising review: "Okay I’m SO OBSESSED with this gloss. I’ve been having chapped lips from the winter weather and this gloss is ultra moisturizing, feels weightless on my lips, and is so glowy. Cashew is such a pretty color." —Dani1113
Get it from Sephora or direct from Tower 28, both for $16 (available in 12 shades and finishes).
26. Nail wraps let you try out more elaborate designs without the high price of a professional mani *or* the effort of creating designs yourself. They apply easily and last for days, so you can go out and flaunt your ~fancy nails~ without anyone knowing how low-effort they actually are.
Check out a similar style on TikTok.
Promising review: "I find them easy to apply and long-lasting. I wear mine at least a week before changing and I could go longer; I just like to change it up every week. You need a base coat and top coat for them to last and it's better not to use a fast-drying top coat. I use Sally Hansen base and top coat and have no chipping or lifting. There is some tip wear after a few days but that happens to me with regular polish, also. It's also helpful to push back your cuticles before applying." —Susan Day
Get a pack of 16 sheets (224 pieces) from Amazon for $11.49 (available in two styles). You can also check out more nail wraps on Amazon here.
27. Alleyoop's Pen Pal will have memories flooding back of clicking those fun multi-color pens back in elementary school — but it's more than just a nostalgia kick. This 4-in-1 clicky pen is actually an eyeliner, lip liner, brow pencils, and highlighter all in one, making it all you need for a quick and easy makeup look and for on-the-go touch-ups.
See it used near the end of this TikTok makeup routine as the creator explains that it "pretty much lives" in their bag because it's so travel-friendly!
Alleyoop is a woman-owned small biz that specializes in easy-to-use, time- and space-saving products with multiple uses to simplify your beauty routine.
My former colleague Jasmin Sandal says, "I didn't realize I'd ever use a makeup product in my 20s that had the ability to transport me back to a piece of stationery I used in sixth grade, but here we are; and here I am using a multitool pen...for my face. I gotta say, I love the concept of the Pen Pal from Alleyoop! After using all of the functions (eyeliner, highlighter, lip liner, eyebrow pencil) and as someone who LOVES makeup but was applying as little as humanly possible during lockdown, I think it’s a great tool for anyone looking to streamline their routine. It's ideal to use for touch-ups come the end of the work day, or a subtle, minimalist way to apply makeup in the a.m. The brow pencil is particularly soft and pigmented, and filled in my eyebrows quickly. I just adore the ease of application of each product, and appreciate the universal, does-it-all-for-you concept. Plus, it saves me so much room in my already-overflowing makeup bag!"
Get it from Amazon or Alleyoop for $20 (available in three shades).
28. Beautycounter Cream Blush is a versatile option if you're trying to incorporate more sustainable beauty into your arsenal. You can apply it to your cheeks, lips, and eyelids for a silky pop of color in one step — and once it's used up, you can pop the pan out of the compact (made of 100% recycled resin) and just order refills to reduce waste.
See it applied in this TikTok.
Promising review: "I have never used a cream blush before, but I don’t wear a ton of makeup anymore and I wanted to try this out. It’s a dream to work with and blends out perfectly!!! I’m really happy I took the plunge to try something new because it’s my new go-to!" —Cassandra D.
Get it from Beautycounter for $42 (available in eight shades).
29. Pixi On-The-Go Blush comes in a slim but wide tube you can toss into your purse, then break out anytime you need to ~freshen up~ your look before a meeting, during a party, or while traveling. This tinted balm is formulated with ginseng, aloe vera, and fruit extracts and designed to be hydrating on your skin!
Highly recommend watching this TikTok of a reviewer casually applying it while sitting on a couch during a party. It also features in this lazy makeup demo where the creator even dabs it on their lips for extra color!
One downside: Due to the limited range of shades, this blush seems to work best for fair to medium skin tones according to reviewers.
Promising reviews: "This was my first time trying a cream blush and I am obsessed with the shade Fleur. It’s the perfect rose pink for light to olive skin shades. I was a bit nervous the first time I applied it because I have sensitive skin and used to get really bad acne, so I tend to avoid oil-based makeup products but it didn’t clog my pores and left a dewy look that I love. I researched many brands before buying this product and I believe it was the best choice as far as formulation, shade, price, and super cute packaging! I also like that the stick retracts up and down so it doesn’t get messy inside the lid." —mär
"I really love this blush. I purchased the Juicy shade. I have a warm medium skin tone with dark brown hair and eyes and this blush looks beautiful on my skin. It gives my skin a natural beautiful color and glow to it. Apply a little at first and build up more color if you need to. Please do not discontinue this blush!! It is my favorite." —Nellie R.
Get it from Target, Ulta, or direct from Pixi for $18 (available in four shades).
30. And finally, the Original MakeUp Eraser simplifies one of the worst parts about putting on makeup: having to take it off. With this, you can quit the disposable wipes and other makeup removal products for good and live the dream of just-add-water makeup removal — yes, really! This reusable cloth breaks down even waterproof makeup, and once it's dirty, all you have to do is toss it in the wash.
See it on TikTok!
BuzzFeed Shopping editor Danielle Healy says, "I bought one of these cloths after including it in previous posts, subsequently selling myself on it (hazard of the job). It honestly works better than I imagined! You really do just need to dampen it with water to have your makeup melting off in seconds. I think this is a great zero-waste option for people (like me) who don't wear a ton of makeup on the day-to-day, because you can get a lot of uses from this cloth without needing to washing it constantly. Plus, I just keep thinking how easy this will be to travel with since I always have a way of forgetting to pack makeup remover on trips."
Promising review: "I love that I just have to wet this and it takes off all of my makeup! I’m lazy when it comes to my face routine. I don’t like those pre-moistened wipes because they leave a slightly sticky feel and a scent on my face. This Makeup Eraser solves that problem." —Kim in Houston
Get it from Amazon for $20 (available in seven colors).
BTW, this is our mid-priced pick for the best makeup remover! You can also check out our full MakeUp Eraser review for more on why we *love* it.
Note: Reviews have been edited for length and/or clarity.