We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.

    35 Makeup Products For Anyone Looking To Feel A Bit More Glamorous

    The perfect red lip, fabulous faux lashes, and everything in between.

    1. Julep Waterproof Eyeshadow Stick for anyone who has always wanted to make shimmery eyeshadow their *thing* but has never been able to apply it without the glitter getting all over their face. This stick is fantastic as it glides on like a cream but dries as a powder.

    Promising review: "This eyeshadow glides on so smoothly, is super cute and sparkly, and does the job. You do not need to be a makeup pro to use this product and make it look good on your own skin. It is easy to blend, is perfectly pigmented, and convenient to carry around in your purse. The price point is great, and I highly recommend this product if you’re looking for a new, easy-to-use eyeshadow stick." —Sho

    Get it from Amazon for $13.20+ (available in 45 shades).

    2. E.l.f.'s Poreless Putty Primer reviewers adore because of its lightweight texture and how wonderfully it works to reduce the appearance of pores. You can also count on it to help you apply your makeup smoothly and evenly.

    reviewer with their makeup done
    reviewer holding the tin of beige colored primer

    I, like many others (it has over 29,000 5-star reviews on Amazon) have this primer and also agree that it's fantastic! It really does go on my skin so smoothly, I can barely even feel that I've put any primer on at all. My makeup stays on so nicely when I take the time to apply it over it. And at a price like this? Ya can't beat it.

    Promising review: "I saw this on TikTok and thought I'd take a chance. I have sensitive skin and have to watch what I use. I LOVE this product! Goes on smooth and you don't need to use a lot. I put it on before I put on my foundation. Makes a huge difference. Highly recommend and will buy again!!" —Brooks Crim

    Get it from Amazon for $10 (available in three shades).

    3. Derol Lip Plumper and Lip Care Serum, which uses natural ingredients like ginger, mint, and vitamin E to gently make your lips look more full and moisturized. Pucker up!

    a reviewer's lips before and after using the plumping product
    a duo of derol lip care products

    Promising review: "I've tried several lip plumpers before, all with varying results. I was on the market for some new gloss and found this on Amazon. This stuff is the real deal. It does tingle a little bit, but not to the point of pain, and it leaves your lips looking voluptuous and full. I'm really happy I decided to try this out." —Marissa

    Get the set from Amazon for $9.99.

    4. Wonderskin Wonder Blading One Step Lip Stain Masque, which will feel more like a science experiment than a beauty product — the results will have you absolutely baffled! You simply apply the mask in a fun shade of blue (but fear not, that's not the final color), then peel it off to reveal a perfectly pink pout that'll stay in place despite whatever eating/drinking plans you've got lined up.

    Model applying blue lip mask and peeling to reveal maroon lip stain
    Reviewer peeling off the mask to show red lip stain

    Wonderskin is a small business specializing in cosmetic and skincare products. 

    Promising reviews: "I kept seeing Wonder Blading Lip videos on my TikTok. Went to Sephora and couldn’t believe they didn’t have it. Wound up buying it on Amazon and loving it!" —PM

    "I didn’t know what to expect when I received this product, but I have to say I am pleasantly surprised! I absolutely love it! I put it on as soon as it arrived. I kept it on for almost a minute and when I wiped it off with a damp cotton ball, the color was beautiful. It’s true to its word about the 12-hour staying power. I put a little lip balm over it and enjoyed eating, drinking, and talking. It didn’t come off! If you like lip stain? Get this product! It’s a keeper. I will be ordering all of the shades." —Brandy

    Get it from Amazon for $22 (available in 11 shades). 

    5. Laneige Lip Glowy Balm in a variety of delectable scents — regardless of whether you commit to "Gummy Bear" or "Grapefruit" you'll be rewarded with hydrated and soft lips all day long.

    Person in a cap with clear glasses takes a close-up selfie in a car
    Variety of Laneige lip sleeping masks with fruit slices and berries on a pink surface, suggesting flavor inspiration for skincare shopping

    Promising review: "I adore this gloss in all flavors. The feel is wonderful. It's not sticky or greasy. The scents are all lovely and it gives the perfect amount of sheen. It's my go-to!" —Marci Jones

    Get it from Amazon for $18 (available in four scents).

    6. Elizabeth Mott Thank Me Later Eye Shadow Base to keep your carefully blended eyeshadow in place — you can *thank me later* for this precious present.

    the pink tube that says
    a reviewer showing how their eyeshadow stayed in place from 3pm to 11pm
    @elizabethmott / Via www.instagram.com, www.amazon.com

    Promising review: "So let me start by saying I have used nearly every eyeshadow primer available. From high end to low...they don't hold a candle to Thank Me Later. I have very oily skin. Using this primer, shadow lasts a full eight hours or more. I could get maybe five or six out of the other brands if I was lucky. I got this as a sample in my Ipsy bag, and I had to buy the full-size product straight away! I couldn't be happier with my purchase. Thank you, Elizabeth Mott, for finally making a primer that lasts! I love this stuff!" —Melissa Mae

    Get it from Amazon for $13.99.

    7. Supergoop Glowscreen — it'll protect your skin (hellooooo SPF 40👋) while making your skin shimmer just like Edward freakin' Cullen in the sunlight. You can even swap out your highlighter and use this as a 2-in-1 product instead!

    a reviewer wearing shimmering suncreen
    a tube of supergoop glow screen sunscreen

    I adore this sunscreen! I'm very fair-skinned and prone to getting sunburnt, so I have to stay very on top of applying SPF at all times. This one isn't greasy at all, blends in immediately, and LITERALLY adds shimmery sparkles wherever it's applied. I truly don't even mind putting it on — it's a welcome addition to my skincare routine.

    Promising review: "I absolutely love this sunscreen. I’m always wary of 'for everyone' tinted products because they aren’t usually made with us in mind. But this one hits the mark. It looks amazing on my brown skin. Non-streaky, no white cast. It gives my skin a subtle shimmer. The video and pics are in direct sunlight, so you can see it in full effect. For reference, I have combination, 30-something-year-old skin. Glowscreen is officially in my skincare rotation." —Lovely91

    Get it from Amazon for $38.

    8. Essence Lash Princess Mascara might just leave people wondering if you recently got eyelash extensions (which it feels like everyone and anyone has been raving about). Joke's on them!

    Before shot of a Buzzfeed editor without mascara
    After shot of BuzzFeed editor with long lashes
    Emma Lord/BuzzFeed

    My colleague Emma Lord is a BIG fan of this mascara. She said:

    "Hello, that is my face above, because I bought into the hype of over 35,000 5-star reviews and now I will never look back!! Putting it on is like giving my eyelashes butterfly wings. It doesn't get clumpy, it stays put ALL the live long day (I spent all of a ridiculously hot pandemic summer wearing it, so I can speak to that), and you can apply it on very lightly if you don't want it to look so dramatic, or continue applying for longer lashes each time."

    Promising review: "I have to be honest, for a 'cheap' three-pack mascara, I did NOT have high expectations. These, however, exceeded my expectations and went MUCH MUCH farther. I had been buying a certain $25/tube brand (rhymes with truepique) and I like these just as much!! I’m saving a TON of money and like my lashes just as much." —Liz

    Get it from Amazon for $4.99.

    9. Or Lilac St. Original Lashes that are said to stay put for up to 10 days (!!!) which means you won't have to apply mascara for over a week! They're vegan, cruelty free and feature silk lash fibers you're bound to get compliments on.

    reviewer looking shocked and showing off their eyelashes, which look long
    reviewer looking down showing off the lashes

    Lilac St is a small business!

    Promising review: "Y’all I have been a loyal Lilac St. customer since they started and I will never leave them. These are the absolute best quality. I get so many compliments. They are the most natural and most comfortable to wear. I use many times by using makeup remover and water to remove any glue. Seriously will never stray." —Katiew

    Get them from Amazon for $12.95 (available in 11 styles and five sizes).

    10. A winged eyeliner stamp if you obsess over makeup tutorials but haven't been able to nail liquid eyeliner just yet. 2024 is the year you FINALLY conquer it.

    The stamp
    Reviewer showing their cateye

    Promising review: "Let me start by saying this isn't my first cat eye rodeo. I've tried the taping method, normal liquid liner, plastic winged stamping devices, stencils, all of it! Well, this gem arrived and I immediately had to try it out, all while laughing at how terrible this would probably turn out...but to my surprise I put the left cat-eye on first and it was perfect. I thought this was a fluke and did the right eye...again, it came out clean and perfect! I HAVE NEVER IN MY LIFE BEEN ABLE TO DO A CAT-EYE IN UNDER 10 MINUTES, LET ALONE THE TWO MINUTES THIS TOOK TO DO! There were no sloppy streaks that I had to touch up or anything you would expect. Just a clean crisp line. I can now do a cat-eye EVERY day and look/feel like a badass. Everyone can think I spend hours doing my makeup in the morning." —LadyMeow

    Get it from Amazon for $14.98 (available in three sizes and a combo pack).

    11. BestLand high-performance matte lipsticks for anyone who wants the look of a fancy, long-lasting lip at a fraction of the cost — this set comes with six different shades so you can revamp your entire lipstick collection.

    Reviewer wearing red matte lipstick
    Reviewer wearing all six shades of pink and red matte on their hand

    Promising reviews: "What can I say, I saw a TikTok about this lipstick and for $10 had to try it! The reviews are right, for some reason this lipstick is better than even $20 name brand ones bought from Ulta. Not only does it smell great, but dries in under a minute and survived eating a cupcake, a Starbucks drink, and an entire evening out, no smudging and had to be removed with a makeup wipe. Fantastic product!!" —Claire

    "Beautiful and soooo worth the money! Usually I always purchase either Stila Cosmetics or Kylie Jenner but both of those are very pricey and expensive, so I looked up matte lip glosses on Amazon and saw this and thought I would give it a try. I absolutely love it. Very easy to put on does not smudge, beautiful colors, very very happy about the size of it! I went and purchased set B now because I love this product!" —Vickyy

    Get a six-piece set from Amazon for $8.49 (available in three shades). 

    12. Nooni tinted appleberry lip oil you'll adore because it's not sticky (there is nothing worse than your hair getting stuck to your gloss) and will add some subtle color while also nourishing your pout.

    Reviewer holding the appleberry lip oil with it applied on lips
    A reviewer's before and after showing more moisturized, glossy pink lips

    This lip oil is vegan, cruelty-free, and has no parabens, sulfates, or phthalates.

    Promising review: "This is the first lip oil I've ever used. Usually I avoid anything with oil because I have very sensitive and generally oilier skin, but I wanted to give this a try because I wanted something sheer and pretty for a natural makeup look. Probably the best purchase I've ever made!!! It's super sheer and looks fine on its own without any other makeup. The smell is delicious, and while the gloss dries and fades after about an hour or two without eating, the color stays all day! I did have to reapply after eating, but not after drinking water! I just wish it was bigger, it's a teeny bottle. Would definitely buy again!!" —Debby Gold

    Get it from Amazon for $12 (available in 10 shades and in sets, plus a jumbo size).

    13. Etude Dear Darling Water Tint reviewers compare to Benefit's Lip Tint (ooh, la, la!). It features a smudge-proof formula that'll stay put even when you take a sip of iced coffee and dig into a bagel. It's weightless so you'll barely remember you're wearing it and you can totally use it as a blush as well!

    reviewer before and after image with added red tint to lips
    reviewer holding red version of the lip tint in their hand

    Promising review: "While I haven't tried the Benefit Lip Tint, I saw this on TikTok and appreciated the lower price point. I am SO glad I gave this a chance! I only have the Cherry color, but it is the perfect bit of natural color, and can be deepened as desired upon application. There is no sticky residue and it is not drying or irritating at all. Looks great alone but even better with gloss on top. Love!" —Mollie

    Get it from Amazon for $6.85 (available in three shades and combo packs). 

    14. Nyx Epic Wear Liquid Liner because there's no better time than the present to start experimenting with vibrant makeup — go ahead, apply that electric blue shade! You're going to look fabulous, darling.

    Amanda wearing blue liner above black
    a model wearing lavender liner
    Amanda Davis / BuzzFeed, Amazon

    Check out a TikTok of the Nyx Epic Wear Liquid Liner in action. 

    BuzzFeed editor Amanda Davis, pictured above, is a fan: "I'm wearing the blue liner there on the left, and the reviews are 100% right. This liner LASTS. I love to throw it on top of my usual black liner when I want an extra pop on a night out or am just feeling a little 'adventurous.' The liner's super thin tip glides nicely and makes it easy to be precise, too!" 

    Promising review: "Guys, I have hella hooded eyes, and any time I tried those expensive Sephora or Ulta eyeliners, they would smudge or fade INSTANTLY. I LOVE THIS PRODUCT!!!! The color pops, it's easy to use, and it NEVER SMUDGES, NEVER FLAKES, DOES NOT MOVE IN WATER!!! I fell asleep with it on, and it looked like I had just applied it when I woke up. ... Best eyeliner out there, take it from a girl who has tried ALL of those expensive eyeliners (Stila, Urban Decay, YOU NAME IT). I will never switch to anything else." —Jakjak

    Get it from Amazon for $9.97+ (available in eight shades).

    15. Winky Lux Glitter Confetti Balm you'll find simply magical as it goes on clear then blossoms into the perfect shade of shimmery pink as it combines with your natural pH-level so you can apply it on the go.

    a reviewer holding a shimmery lip balm and showing off pink shimmery lips
    a close up on a shimmery lip balm

    My sister and I have this fun lil' lip balm and we love it! The glitter in the actual balm is just as pretty as the shade of pink it creates. I like minimal makeup so this product has been a slam dunk for me. The confetti is made with ocean safe glitter! Additionally, Winky Lux is a small business.

    Promising review: "This softly shimmering lipstick is so pretty and gives me the perfect shade of lipstick to complement my skin tone. It also moisturizes your lips perfectly." —CarolinaMermaid

    Get it from Amazon for $15 (available in six styles).

    16. Kylie Cosmetics "Mary Jo" Matte Lip Kit because, IMO, no red lip will stay on longer and stronger than one of these bad boys.

    a model with a red lip
    Two smiling women posing in front of a twinkling light backdrop, one with a chunky knit sweater and quilted bag, the other in a casual blouse
    Kylie Cosmetics, Heather Braga / BuzzFeed

    I personally have Mary Jo and can attest to the fact it's a PERFECT red lip with an everlasting formula you won't need to reapply all day. The newest iteration is vegan and cruelty-free. 🥰 Honestly, I have an embarrassing number of Kylie Lip Kits — convincing everyone they need to try it *at least once* is the hill I will forever die on. I've just been so impressed with the product since day one! I wore a Kylie Lip Kit on my wedding day and it did not budge. Heck, I've worn one to every wedding or major event I've ever attended! It is THE most reliable lip product I (and you) will ever own.

    Promising review: "I love, love, love the lip kit, my absolute favorite! Stays on all day, doesn't dry out your lips, it does the opposite, makes your lips look smooth and hydrated! Also makes your lips look full as if you had fillers!" —Jaxs

    Get it from Kylie Cosmetics for $35 (available in 32 shades).

    17. Fenty Beauty Diamond Bomb All-Over Diamond Veil you'll love if you haven't stopped listening to "Umbrella" since 2007 and also love shimmer.

    a model wearing the diamond ball in the platinum sparkle shade
    a gif of a makeup artist applying the
    Sephora, Fenty Beauty / Youtube

    Promising reviews: "Very long lasting, I can put some around my eyes or on my cheeks and it will last almost the whole day! I love using this for a night out or just to add a little glitter to my daily look." —rachkhay155

    "Very very pretty in the sun, photos, videos with flash, and a night out. Gives a 'glass skin' effect." —amr61

    Get it from Sephora for $42 (available in two shades).

    P.S. you can grab the face and body Kabuki Brush used to apply Diamond Bomb for $34!

    18. Or Physicians Formula Diamond Dust translucent powder, which reviewers compare to the Fenty Beauty's Diamond Bomb highlighter. It's *slightly* more affordable but will help you achieve the same gorgeous glow you've been looking to add to your beauty routine.

    reviewer with some of the powder on their cheekbones
    the compact and a finger with some of the product on it

    Get a side-by-side look at this next to the Fenty Diamond Bomb highlighter on TikTok — the creator applies one to each cheek for comparison!

    Promising review: "I love love love my Physicians Formula Diamond Dust mineral powder! I wish I’d known about this before I spent $42 on a Fenty compact that does MORE than I want with the sparkle; this product gives just the right amount of coverage without having it end up all over my face and on my clothes as well. It’s also pretty if you want to bring attention to your collarbones or shoulders. A perfect amount of shimmer with little effort! Try it!! You can thank me later!!" —camielle parent

    Get it from Amazon for $11.38

    19. Peripera Ink Velvet Lip Tint that'll be easier than ever for you to integrate into your day-to-day makeup routine — it creates a long-lasting, weightless, buildable lip color you won't ever tire of.

    the rosy nude shade on model
    the color in a gradient faded effect on lips
    Amazon

    Promising review: "Definitely will stay on your lips longer than your ex stayed in your life. It's not too sheer and not too vibrant, creates that natural look. I did a water scrub test and oh my, it sticks on my skin, it will smudge a bit but it won't make a mess, the smudge will be very light. It has a berry scent and I absolutely love it." —Vy L. Ng

    Get it from Amazon for $9.90 (originally $12; available in 12 shades. Find more shades here).

    20. Tarte Shape Tape Contour Concealer you've likely been eyeing forever now and will be so excited to finally learn what the hype is about. Let me tell you — it'll live up to it.

    a model applying the shape tape under their eye
    the buzzfeed editor wearing shape tape
    Tarte, Heather Braga / BuzzFeed

    I can say I've tried out this magical product and confirm it really does work! I'm a mom and therefore no longer sleep (it's super fun). 🙃 Anyways! The bags under my eyes have definitely been a bit more noticeable, so I gave Shape Tape a try. You can see in the photo above (right) how good of a job the product did of masking any dark circles or redness on my face. I'm definitely a fan and will be recommending this to all of my friends. (And you, of course!)

    Promising review: "I have aging skin, so finding a good concealer can be difficult for many reasons. I have used this concealer for several years and it is wonderful. It stays fresh all day, doesn’t rest in the fine lines around my eyes and when used with its partner foundation, the coverage is superb which I need due to having dark circles under my eyes." —Elizabeth D

    Get it from Tarte for $32 (available in 30 shades and also in a travel size).

    21. Rare Beauty Positive Light Silky Touch Highlighter featuring a buildable formula that'll let you craft the *perfect* amount of shimmer for wherever you're headed.

    a model with shimmery highlighter on
    rare beauty pink shimmery highlighter
    Sephora

    Rare Beauty is owned by Selena Gomez. This highlighter is long-wearing, has a lovely shimmery finish, and is vegan. It's noted that it's very delicate!

    Promising review: "This highlighter is good and is very sparkly but I've bought this highlighter twice and its broken both times." —kennedyyyyy1111

    Get it from Sephora for $25 (available in four shades).

    22. L’Oréal Paris Makeup True Match Lumi Glotion, aka an illuminating moisturizer that'll keep your face feeling fresh while also enhancing your skin's natural glow. It's a must-have for anyone who wants to add some subtle shimmer to their cheeks.

    Reviewer wearing and holding L'Oreal Paris Makeup True Match Lumi Glotion
    Reviewer wearing L'Oreal Paris Makeup True Match Lumi Glotion

    Promising review: "I can’t believe how long this has been around! I tried Glossier’s Futuredew and realized it felt sort of too oily (and too expensive) for me. This product is SUCH an amazing option and it's slightly better! It’s not oily, but provides lightweight shimmer that I mix with my sunscreen for extra sun protection with some highlight effects. I love this! Does not make my super sensitive skin break out or feel oily like the Futuredew did." —e_whospends_money

    Get it from Amazon for $13.98+ (available in four shades).

    23. Haus Laboratories La Luce Lip Glaze so the next time you want to take a kissy-face selfie you can *really* wow the object of your affection with your luscious, shimmery lips.

    a model with shimmery lip gloss on
    Amazon

    Haus Laboratories is owned by Lady Gaga!

    Promising review: "This gloss is gorgeous. The flecks of shimmer are so fine and sparkly. It lasts’ much longer than a lot of glosses. I’m in love. I bought two shades perfect for the fall." —Stacy and Kris

    Get it from Amazon for $19.24+ (available in three shades).

    24. Charlotte Tilbury Beauty Light Wand, including limited edition Disney100 shades — they even have Tinker Bell on the packaging! Who better to usher in your most glittery era yet than a character associated with pixie dust???

    three charlotte tilbury beauty light wands with tinker bell on each tube
    a model holding a disney100 version of charlotte tilbury beauty light wand
    Charlotte Tilbury

    I am a self-proclaimed Disney Adult, so it was a no-brainer for me to try out the Disney100 version of this product. However, I was *so* blown away but how easy it was to apply and blend that it's become one of my most-used products. It leaves a perfectly pink shimmer in its wake and I always get tons of compliments whenever I wear it — and it lasts all day long. I bought my sister-in-law a similar shade for the holidays after she was jealous of how easy it was to put on my face — she's also been loving it!

    Promising review: "If I had to chose one makeup item to wear, THIS IS IT! It makes my cheeks the perfect shade of rosy as well as dewy/shimmery! I am obsessed. It looks so good when you have a tan as well. Makes your every day make up so much more elevated. I’m addicted." —Hannahmeikle

    Get it from Charlotte Tilbury for $42 (available in 10 shades).

    25. Live Tinted Huestick Corrector beauty fans turn to when they want to banish the dark circles, spots, and hyperpigmentation on their skin — the product uses orange pigments to color correct those pesky areas on your skin. It can also be used to add some color to lips, eyes, and cheeks!

    a hand holding several tubes of the huestick corrector in three shades
    model applying the huestick to their face
    Live Tinted, Ulta

    Live Tinted is a small business that was founded by Deepica Mutyala, who first went viral for her red lipstick hack for under-eye circles in 2015. This magical, fan favorite Huestick was the first product the company launched! It's beloved because it's the first multi-stick with clean ingredients to also balance out dark circles and spots. It's made with hyaluronic acid, squalane, and vitamins C and E.

    Promising reviews: "I'll admit, I was totally skeptical of these Huesticks. I am 34-years-old, of Sri Lankan descent (medium to deep tan skin) and I've NEVER been good at makeup. I was excited to try these Huesticks, made by and vouched for by a fellow South Asian, but was worried it would look like I was ACTUALLY wearing makeup. I was pleasantly surprised after using Rise under my eyes and around my mouth, blending with a BeautyBlender and then using my same amount of cc cream and powder foundation. You really still can't tell I'm wearing makeup. I even asked my BF if he could see the orange 'glow' under my eyes before I put on the cc cream and he couldn't see it! It really was color correcting!" —Reviewer

    Get it from Amazon for $26 (available in nine shades) or Ulta for $26 (available in five shades).

    26. Tarte Blush Tape Liquid Blush that'll impress you from the first moment you apply it to your cheeks — it blends so beautifully and a little goes such a long way that you'll get your money's worth out of it, no question.

    a side by side image of tarte liquid blush and a buzzfeed editor dabbing it on their face
    a buzzfeed editor wearing liquid blush on their cheeks
    Heather Braga / BuzzFeed

    I've always used a liquid blush from another brand (I'm a big fan of it because it feels easier to control to me than a powdered option) but this one from Tarte has quickly become my top favorite option. I love that it's in a squeezable tube with a soft sponge tip — I don't have to get my fingers messy and I don't accidentally squirt out WAY too much product (thus wasting it!). I give the tube the tiniest of squeezes, dab it across my cheek bones, then blend it in with a soft makeup brush. I've gotten tons of compliments since I've started using it and it doesn't budge! I'm a hugeeeeee fan of this product.

    Get it from Ulta for $35 (available in six shades).

    27. Stila's Glitter & Glow Liquid Eye Shadow, a must-have for anyone who would appreciate a little glitz 'n' glam any day of the week. This eye shadow is shimmery, fabulous, and simple to apply.

    the eye shadows shown swatched on three different skin tones
    a model with a glittery gold eyelid
    Sephora

    Promising review: "For the girls who love sparkly glam looks but hate the mess it usually causes, this is for you ;) I hate trying to wear glitter shadow and it ends up everywhere lol. This product is the perfect alternative, I can get a lovely glitter eye look and it stays put. Works well on its own or layered over other shadows." —hillarynreallife

    Get it from Amazon for $24 (available in eight shades) or Sephora for $25 (available in four shades).

    28. Nars Blush, which comes in *so* many different shades (including cult favorite, "Orgasm"), you'll probably return for more once you see how nicely it adds some color to your cheeks.

    the blush compact
    narsissist / Via www.instagram.com

    Promising review: "My favorite go-to blush! It has a shimmer to it that really makes your skin glow. It also has a natural look to it too and I really like that. If you don’t have this, you should!" —KBMcMahon

    Get it from Sephora for $32 (available in 20 shades).

    29. Maybelline Instant Age Rewind Concealer to brighten your under-eyes and help you disguise that your Sunday Scaries kept you up way past your bedtime.

    a buzzfeed editor holding the concealer stick
    a gif of a buzzfeed editor applying the concealer under her eyes
    Kayla Suazo / BuzzFeed

    Promising review: "I am a makeup snob. I have stupidly high standards for cosmetic performance, and drugstore brands have let me down every single time I've given them a shot. So when I graduated from Covergirl to Sephora after college, I never looked back. My kit is full of Dior and YSL foundation, Armani concealer, Benefit brighteners, etc. But this thing is truly great. The sponge applicator is better than you think. Firstly, it's antimicrobial, so you don't have to worry about the hygiene aspect. Secondly, its ability to blend the product is outstanding. The concealer itself doubles as a highlighter, it looks good without primer, and it lasts so much longer than you'd expect." —Sarita

    Get it from Amazon for $8.80+ (available in 18 shades).

    Check out our full review of Maybelline Maybelline Instant Age Rewind Eraser Concealer here.

    30. Benefit Cosmetics Boi-ing Bright On Concealer, which will help you say ~buh-bye~ to those pesky dark circles you've never been able to banish.

    buzzfeed editor holding concealer that looks like a number 2 pencil
    buzzfeed editor applying concealer
    Abby Kass / BuzzFeed

    BuzzFeed editor Abby Kass put this new concealer to the test:

    "I got this from Benefit and like it a lot! My makeup routine has changed so much in the last two years (I mean, hasn't everyone's?) and my look is way more minimal. I still like to use a little concealer on my under eyes to mask dark circles that don't seem to go away (even when I get eight hours of sleep). This concealer is great. It's super lightweight, easy to apply, and not only covers my dark circles but brightens at the same time. It's also supposed to be waterproof, but I haven't had the chance to try out that feature yet. Plus, look at how adorable the packaging is! It looks like a pencil! Overall, it's great."

    Get it from Ulta for $24 (available in 12 shades).

    31. Kosas Revealer Skin-Improving Foundation to help improve your skin overall while providing you with the natural, medium coverage you often look for in a foundation.

    all 36 shades of the kosas foundation
    kosas / Via www.instagram.com

    This foundation is available in a whopping 36 shades, so you're bound to find a shade that matches your one-of-a-kind skin! It has SPF 25 built right in for some protection from the sun, is Clean at Sephora, is vegan, cruelty-free, gluten-free and comes in recyclable packaging. It'll treat your skin with hyaluronic acid, niacinamide, peptides, squalane, vitamin B5, arnica, and caffeine all the while providing you with the perfect base to apply your makeup over. Ya' love to see it.

    Kosas is a woman-owned small business that launched in 2015.

    Promising review: "This foundation is perfect. My skin looks smoother and brighter after applying this with just my fingers (I didn’t have my sponge or brush with me). I’m so impressed and happy to have finally found a foundation that I actually love." —MegSuee

    Get it from Sephora for $42 (available in 36 shades).

    32. Ownest Eyebrow Soap, an eyebrow pomade for anyone really committed to crafting flawless brows without spending *tons* of time in the morning — it'll fluff 'em up and hold 'em perfectly in place all day. 

    Promising review: "Saw this on TikTok and after looking around where I live for some clear soap and coming up short I decided to try these out. They are a great value for the price. Super easy to use and give a great effect on the brows." —Linds

    Get it from Amazon for $4.99.

    33. NYX Professional Mechanical Eyeliner — it smudges seamlessly and actually stays put (imagine that?!) but more importantly comes in 20 colors so you can mix your look up without having to learn an entirely new beauty application skill.

    reviewer wearing the eyeliner in black and white
    reviewer holding up the eyeliner pencil

    Promising review: "If they ever stop making this I will cry and probably buy like 20. It’s a great price and great quality! I recommend it to anyone who will listen lol. Makes a great clean line, or smudges out beautifully with a brush, and stays put either way. It seriously never dries out, never irritates my eyes, doesn’t pull my skin, washes off fairly easily at the end of the day with a gentle cleanser, it’s one of my holy grail beauty products that I’ve been using as a staple for several years now. Would HIGHLY RECOMMEND." —Gen B

    Get it from Amazon for $4.99+ (available in 20 colors). 

    34. Sephora Retractable Rouge Gel Lip Liner with a creamy texture you won't be able to get enough of — it's so well pigmented you can even use it to fill in your lips entirely and forget about lipstick all together.

    the writer with bright pink lips and the eyeliner
    the writer with a coral-brown lip color
    Elizabeth Lilly / BuzzFeed

    BuzzFeed Shopping editor Elizabeth Lilly says, "Hi, yes hello. That is my face above. I love this liner! I own several colors and DO match it to some of my lipsticks (regular and liquid) but TBH I often wear it solo, as I'm suggesting here. It's especially great for the summer when heat and humidity make it feel like any and all makeup is sliding off your face (even if it's not thanks to a good setting spray)." For more on why it's a staff fave, check out our full Sephora Rouge Gel Lip Liner review!

    Promising review: "I absolutely love these! I got Creme de la Creme, Rose Wine, and Sink or Suede, and they all look good on my light medium skin tone. They are also very easy to use and the staying power is surprisingly very good. I have a few high-end lip liners and honesty prefer these over them. Definitely recommend." —jenstreet

    Get it from Sephora for $13 (available in 27 shades).

    35. And a splurge-worthy YSL lipstick creator for the makeup-obsessed — you will likely jump up and down screaming when you open this one-of-a-kind gadget — you'll literally be able to craft their own lipstick shades and take 'em on-the-go. The future is NOW.

    Rogue Sur Mesure Custom Lip Color Creator
    YSL

    If you haven't already seen this gadget all over your TikTok FYP, check it out in action here! Once you've inserted the cartridges (which are sold separately) you want to use, connect to the app and have the time of your life crafting your own personalized lip shades! You can also use your phone's camera to find a color in real life, match it, and create the lip color. The compact comes off of the device so you can take your new shade with you out on the town. This is a super cool gadget for any beauty fanatic.

    Promising review: "This is definitely a luxury toy and I have so much fun with it. I bought this because YSL lipsticks are my favorite formula and I figured it would be fun to create my own colors. It does exactly that and I really enjoy it. Perfect texture and coverage. My only problem is that the cartridges are out of stock so often. I’ve only been able to get the orange set, but I’d like all four. Once I have them all, I can’t see myself buying lipstick again, this is too easy and fun." —lala

    Get it from Yves Saint Laurent for $350.

    Some reviews have been edited for length and/or clarity.