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We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
You and this ~ink velvet~ lip tint are a match made in makeup heaven.
Promising review: "I have a brownish/Middle Eastern skin so it’s really hard to find the perfect light rosy shade for me. Especially because I have a brownish rim around my lips, which I’m not a fan of. I got no. 18 and was too pink on my skin but I am shocked from no. 17. I’ve never used a shade like that and it is so perfect on my skin. If you've got brown skin I promise you, you need it! And you can thank me later sis." —Amazon Customer
Get it from Amazon for $9.90 (available in seven shades).
Hello, that is my face above, because I bought into the hype of over 134,000 5-star reviews and now I will never look back!! Putting it on is like giving my eyelashes butterfly wings. It doesn't get clumpy, it stays put ALL the live long day (I spent all of last year's ridiculously hot pandemic summer wearing it, so I can speak to that), and you can apply it on very lightly if you don't want it to look so dramatic, or continue applying for longer lashes each time.
Promising review: "You need to buy. It does not disappoint. I have tried many mascaras, expensive to cheap. This mascara is the best one I have ever purchased. For the price, it really shocked me how well it does. My eyelashes are not long. When I apply this, it looks like I have beautiful fake lashes on. This really does the trick. Super impressed with this mascara. This is my go-to." —Daney
Get it from Amazon for $4.99.
I started using one of these a few months ago and WOWZA, it really helps you get extra mileage out of your shampoo. I have a whole lot of hair on my head so sometimes it's a struggle to feel like I've soaped up my whole scalp thorough, but this was a very effective way to spread out the suds and really get them to the roots. I was worried it might tangle in my hair, but it was totally fine on that front, too. I've noticed that my hair has been a little less greasy at the roots since I started using it. And I'm echoing a ton of reviewers here when I say it just feels reeeeeally, really nice.
Promising review: "YOU NEED TO BUY. I ordered one because of TikTok and it was the best choice ever!! It’s like someone is giving you a head massage." —Aryana
Get it from Amazon for $6.98 (available in three colors).
Promising review: "AMAZING. If you have thick brows you NEED THIS." —Sara
*Another* promising review: "Saw this on TikTok and after looking around where I live for some clear soap and coming up short I decided to try these out. They are a great value for the price. Super easy to use and give a great effect on the brows." —Linds
Get a set of two from Amazon for $7.99.
Promising review: "Let me tell ya — I have seen these highly highly recommended by major beauty influencers on Instagram so I purchased. I am SO glad that I did. I use them every single day! Have washed three times now and it shapes right back up perfectly. All the makeup washes off so easily. I have used Ecotools sponge as well as others from Walmart/Walgreens, etc and these are by FAR better. Get them!! They perform HIGH END but are priced extremely reasonable. Plus, you get five!! WOW! I'll never use another beauty sponge since these work perfectly for me! Again, You get five cute colors, wash easily, perform high end, and are so reasonably priced. YOU NEED TO GET THEM AND TRY FOR YOURSELF!! I recommend for sure." —Taylor
Get a set of five from Amazon for $8.99.
Blume is a women-owned, POC-owned small business based in Canada that specializes in cruelty-free, vegan, and environmentally-friendly products for skin, body, and period care.
Psst — you can use this oil to either spot treat acne or mix it with your moisturizer or a clay mask, *plus* you can wear it under your makeup, so it's super versatile to your needs, too.
Promising review: "You need this in your life. After being on Accutane for six months and all of my acne clearing up EXCEPT the hormonal acne I get on my cheeks and chin occasionally I need something that would clear up my skin right away. I started to see results within one week of using meltdown. My little breakouts were disappearing and I now have no pimples. Just a few drops in your problem areas every morning and night and within weeks your skin will feel glowy and your hormonal acne will be gone! I swear by this stuff and will continue to buy it." —Charlotte S.
Get it from Blume for $28.
This is designed to work on all hair types, with reviewers with 2b to 4c curls mentioning it worked for them!
Promising review: "You need this stuff. I bleached the bejeezus out of my incredibly stubborn, unruly hair this summer — it was curly, down to the middle of my back, and dark brown, and I went icy blonde. At home. It wasn't a horrible mess, but my curls vanished overnight. I've been doing fairly regular treatments with this stuff and my hair has gone through an astounding transformation. My curls are returning, my frizz is going away, and my hair is stronger and back to its stubborn, unruly self. And no breakage from all the bleaching. It's a freaking miracle in a tube." —Theone Wallace
Check out BuzzFeed's full review of the Elizavecca hair treatment for more deets!
Get a bottle from Amazon for $14.25.
Promising review: "YOU NEED THIS ON YOUR FACE! I had Covid this last fall, followed by viral pneumonia and numerous other complications, needless to say, my face received zero attention for months! I have been combing the reviews and ingredient lists of Amazon products looking for a good vitamin C serum because my dermatologist recommended that one would be beneficial. I stumbled upon TruSkin and I am SO THANKFUL I DID! The difference a few short weeks can make! The vibrancy and glow has returned to my skin! The many fine lines that had appeared over the last six months are gone! My cheeks are rosy! TruSkin has earned a loyal customer! I am also loving their eye cream. I love the fact that I was able to read the ingredients list and I knew what everything on it was! It is wonderful on my sensitive skin and I only need a few drops. You cannot beat the price especially considering the incredible quality! I would give it 10 stars if I could!" —WickedKate
Get it from Amazon for $19.99.
Promising review: "I started using these last year and have kept reordering since then because I cannot be without these!! These patches have helped me finally stop picking at my skin. Before I couldn't stand a stubborn pimple (or 10) on my face, chin, or neck, and kept trying to fix it by trying to pop them but obviously that only made the situation worse. These are a lifesaver. Now, most of my pimples are gone in one night, the stubborn ones in two, max. I'm not obsessing over it anymore. And the germs aren't spreading and causing more breakouts. I cannot say enough what a huge difference these have made in my overall skin routine. They stay in place all night, all day, or as long as you need. You can easily cut the larger patches into smaller pieces and they work perfectly. You could wear it during the day and put makeup over it if you have to but honestly, I think you can still see it or tell that there is something on the face so just use your best judgment. Everyone needs these!! Do yourself a favor and order a pack, or three." —Allison
Get 40 round patches from Amazon for $8.50 (also available in XL square patches).
Check out of review of Avarelle's acne patches for more deets!
Black Girl Sunscreen is a Black woman-owned business established in 2016 with products that are cruelty-free and formulated without parabens or other harmful chemicals (psst — they also have sunscreen for kids on their site!).
Promising review: "You need this sunscreen!!! It has zero white cast. It blends in like a dream it literally just feels like a moisturizer!! If you’ve been thinking about getting this, this is your sign to buy it. You won’t regret it!" —Taylor
Get it from Target for $15.99 or from Black Girl Sunscreen for $18.99.
Unlike other hair dryers, this one can be held closer to the roots and scalp for a higher volume and lift and helps you curl hair at the end while it dries. It comes with three heat settings and is designed to work on all hair textures — reviewers with 2a through 4c hair mentioned it working for them, and especially noted that it helps cut down on drying time!
Promising review: "YOU NEED ONE OF THESE! My hair never looks this good. I was done in under eight minutes first time I did it. I need more practice but this is the best tool I've used in years. It leaves your hair silky, light, salon fresh looking. It gives it volume and purpose. I'm getting it for my mother in law and sisters in law." —Karla
Get it from Amazon for $44.99+ (available in three styles).
Promising review: "The BEST diffuser on the market! I have naturally wavy hair and have struggled with finding the right diffuser to keep my trusses curly while drying my hair. Using the Black Orchid Hair Diffuser is what you need if you have wavy to curly hair! You'll still have your curl and won't have frizz after using the Black Orchid!" —BMRGirl
Get it from Amazon for $16.87.
FWIW re: scars, though, this stuff really works. I had thyroid surgery a few years ago and Bio-Oil took me from looking like I'd stumbled out of the Red Wedding to virtually no detectable scar within a few months. All I did was apply it once in the morning and once at night.
Promising review: "OMG if you haven’t tried Bio Oil you need to! After I took a shower I applied it to my growing baby belly and and it instantly felt so silky and it absorbed so well. I also applied it to my face because, between the weather and these baby hormones my face is breaking out and getting extremely dry. It did feel oily when I first applied to my face but it also absorbed really well. Okay this is the best part, this morning after I woke up my face is seriously the clearest it’s been since finding out I was pregnant! Everywhere I applied the Bio Oil feels so soft, I really feel like it’s going to help the elasticity in my skin. Thank you to all the people that recommended this product! It’s definitely worth trying!" —Bailee
Get it from Amazon for $8.92+ (available in four sizes).
TBH, at the start of the pandemic I started using this myself (although this is BuzzFeed editor Kayla Suazo's lovely human face above), and I am mad that I wasted time with other concealers for so long. I am a deeply impatient person who likes to look good and does not like to put in effort in any way, shape, or form, and Maybelline created this so that people like me could gracelessly slap it on in the morning and be like "OKAY, REFLECTION, YOU GOT THIS" before being on their merry way. It never cakes, I look way more awake than I have any right to, and I never struggle to blend it the way I do with other concealers. 11/10 subscribe.
Promising review: "You need to buy this. You get the exactly color you see on the image and it works perfectly. You do have to spin it for a bit, but the formula is amazing. It's by far worth the buy." —Premarital
Check out BuzzFeed's full review of Maybelline's Instant Age Rewind Concealer for more deets.
Get it from Amazon for $5.29+ (available in 18 shades).
Promising review: "The real MVP! If you have from any facial redness like I do, then you need this in your life ASAP! I’ve never used a product that claimed to hide redness because I just didn’t believe it would work. I will be purchasing a full sized jar of this. All I need is a little bit to put on cheeks and it completely hides my redness." —SarahSebastian
Get a mini from Sephora for $19.
Psst — you can watch TikTok's @BauerBeauty use the color corrector in action on Sephora's product page!
Promising review: "You need at least one set of these. I have fine curly hair and live in the Ohio river valley which means we get the HUMIDITY. For yearsss I’ve been trying to figure out how to combat the frizz that comes with the humidity. I had heard of using satin pillowcases and was skeptical but if it means less product in my hair I figured it was worth a try and boy oh boy was I surprised. Had them for close to six months now and my hair is doing AMAZING. I even got a compliment the other day (80% humidity). I’ve washed a few times by themselves on delicate and they seem to be just as good as when I got them!" —Janet Guinn
Get a set of two from Amazon for $9.99 (available in 23 colors and three sizes).
Mane Club is a New York City-based small business established in 2019 that specializes in affordable haircare products.
Promising review: "Must-need. I actually can't go out without this, it's great though." —Isaac A.
*Another* promising review: "I’m a hairstylist, so I’ve tried just about every leave-in conditioner out there, and I was amazed at how soft my hair felt after one use. My curls were so happy! The smell is amazing too!! I will definitely be repurchasing." —Allison S.
Get it from Mane Club for $8.
This tool also helps soften skin by gently exfoliating as you use it!
Promising review: "YOU NEED THESE. I seriously just got them an hour ago and can’t begin to tell you how obsessed I am. I used them to shape my eyebrows and woOW. They’ve never looked so good. Super easy to use and the perfect size. I’ve used mini razors like this before (including Tinkles) and these are by far the best. Do yourself and your brows a favor and buy these!" —Kaylee Frederickson
Get a set of three from Amazon for $4.99.
Promising review: "You NEED this in your life!! This is my first experience with any type of product like this. I am 35 years old and this was a game changer for me!! I have a mole above my lip that coarse hair grows out of. For my entire adult life I have used fingernail clippers to get as close of a cut as I could. I have tried shaving it in the past-BIG MISTAKE, also tried Nair once — WORSE mistake. It scabbed and looked huge for weeks. This product is safe to go over moles! It leaves my face feeling baby smooth! Be sure to use a good moisturizer after!" —Amazon Customer
Get it from Amazon for $15.99.
To use this, all you have to do is put a pearl-sized drop of your favorite cleanser at the bottom, fill with water up to the dotted line, and pump it until it creates foam.
Promising review: "YOU NEED THIS IN YOUR LIFE. I wasn't sure if it would foam up my gel cleanser (I use the La Rosche Posay medicated gel cleanser) and it doesn't foam up too well or for long, so when I tell you, this thing made so much foam from two drops of the cleanser, I almost fell in the shower out of surprise. It is so easy to use, and I would recommend anyone planning to use/purchase that this does not need a lot of water. The smallest amount of water and cleanser will make more than enough foam for your face. I had so much foam left over after generously applying it to my face that I ended up using the rest on my body, and even after that, there was still more remaining." —lili
Get it from Amazon for $7.
People in the reviews are also singing its praises for reducing the appearance of their pores! Many of them advise mixing the mask with apple cider vinegar for best results.
Promising review: "You need this product, trust me. I have been skeptical about this for MONTHS. But it's 100% the real deal. A friend of mine tried it and said it had worked wonders for her, so I finally took the plunge and ordered it. The first time — FIRST TIME — I used this product, two pimples that I'd had for over a week were gone the next morning. Gone as in no longer anywhere to be found. My skin felt super smooth and had a glow. PSA — for me, it worked better with the apple cider vinegar than the water. I've used it once a week since then and have noticed an absolute change in my pore size. I still have an occasional breakout, but nothing like before. I highly, HIGHLY recommend you get this. Your skin will thank you." —K. Wallace
Get it from Amazon for $9.99.
Promising review: "Have no doubts, this is the wax you need. Cirepil took off about 90-95% of the hair, was easy to apply, and a little bit goes a long way, so even though a bag is $20, I'm actually paying about the same amount as I would for other brands. I had success on my legs, armpits, and bikini line. I still have half a bag left (!!), whereas I used THREE CANS of the Yeelen for crap results. You can also apply it in thin or short strips (for painful areas) and it still works really well- something my other waxes could never do." —Erin
Get it from Amazon for $24.99.
Coloured Raine is a California-based, Black woman-owned cosmetics that specializes in100% cruelty-free, high pigmentation makeup to suit all skin tones.
Promising review: "If you don’t have this, you need this, NOW!!!! Seriously though!! If you are debating on getting this just do it. You will not regret it. It is a gorgeous palette!!!" —Tiffany L.
Get it from Coloured Raine for $42.
This brush is designed to work on all hair types, but reviewers with 2c through 4c hair say it has worked well for them. It also works on wet *and* dry hair, so you don't have to time out your brushing.
Promising review: "Do you have hair? Then you need this hairbrush. It’s a miracle worker! I have longish, very thick, very straight, sleek hair that gets tangled and knotted very frequently. I usually use a regular hairbrush with the metal tines tipped with the teeny rubber/soft plastic balls, and rather than take the time to slowly and gently work through the knots, I would just yank the brush through my hair, ripping the knots out and hurting my scalp in the process. I was skeptical about buying this brush, but gave it a chance for the affordable price and good reviews. And I am so glad I did!!! When my hair is really tangled, it does pull a little, but gets the knots out a lot quicker and easier and with less pain. And when it doesn’t get the knot out on the first try, it at least pulls the knot to the bottom of my hair so I can hold the top of my hair to brush it out without it pulling and hurting my scalp. Not only does it work at detangling, but it’s got a cool unique look that I really like and I was able to get one in my favorite color. I recommend this brush to everyone with hair." —Brittney
Get it from Amazon for $11.88 (available in five colors).
Promising review: "You need this! Super soft hair and cuts drying time! This stuff is seriously magic. I have thick hair and I hate drying it because it just takes so long. I separate it, pin it up and spray the bottom half and dry and then do the top. It’s perfect! Agree with some of the other folks that said you need to find the perfect amount... too much you could be greasy. But you’ll only do that once. Regardless it smells amazing and your hair will be so soft! Get this!" —Alex Jones
Get it from Amazon for $13.
CurlCap is a Black-owned apparel company founded by Britney Sade that specializes in caps designed for natural hair with an open back and flexible scrunchie design.
Promising review: "It saves your edges. If you have naturally curly hair you need this. Protects your hair and your face! Twofer!!!!!!" —Anthony Marshall
Get it from Amazon for $19.06+ (available in 11 styles).
Psst — this tool is double sided, so you can choose the thickness of your wing, and comes with two stamp pens — one for each eye!
Promising review: "You need this stamp! I have never in my life been able to draw a wing properly. Ever. I kept seeing this advertised everywhere and thought, what the heck. Super easy to use, you don't need a lot of practice. I love that it's highly pigmented as well. I originally wanted the medium (classic) size but it's on backorder. I opted for the 8 mm mini size instead, and I'm glad I did. I think the size is appropriate for the shape and size of my eye. All in all, great purchase!!!" —SaraPo
Get a set of two from Amazon for $14.97 (available in two colors and four styles).
The tool comes with two ends, one a small eyebrow brush and the other a specially-edged eyebrow pencil.
Promising review: "It's kinda magical. Not gonna lie, I’m not good with my eyebrows. I have numerous eyebrow tints, crayons, stamps etc... I usually look like I have small caterpillars on my face for my lack of artistic flair with eyebrows. This is a game changer! I put this thing in my hand and suddenly I’m advanced level in my eyebrow shaping skills. You want bold eyebrows? Do it! You want something on the thinner side? Go for it! This is seriously a miracle brow maker. You honestly can’t really mess things up while using this. It lasts allll day and still looks good. You need this in your makeup arsenal." —Rhonda
Get it from Amazon for $7.99 (available in four shades).
Promising review: "You need this!! Bought this as I HATE filling in my eyebrows after many years of over plucking. I decided to give this a try and absolutely love it!! It was easy to use. I used an angled eyeliner makeup brush to apply it and let it sit way longer then it recommend. I let it sit until it was just about dry and then added a bit more to my ends of my eyebrow since that's where I needed the most coverage. I continued doing so until all the product was gone (I only used one pack of tint) then i wiped off and this was the result. Not as dark as i wanted but for my first time using it i know next time to get a darker color for my tail end of my eyebrows. Will definitely buy again!!" —kirsten lavender
Get it from Amazon for $12.95 (available in four colors).
Promising review: "Amazing. Dreamy. You need it. I have a bunch but my favourite by far is Storm. I have very pale skin and I thought it might be too much, but it's gorgeous. Very pigmented, looks lit form within and so fresh. Just make sure you use very little and build it up as needed! I also like Dusk and Puff." —Tania
Check out BuzzFeed's full review of Glossier's Cloud Paint for more deets!
Get it from Glossier for $18 (available in six shades).
It's got two sides — one that can wipe off all your makeup with water and a light scrubbing, and another that exfoliates your skin. Plus, all you have to do when you're done using it is wet it and hang it up to dry! No more wasting money on icky washcloths that hurt your skin!!! I can hear your pores singing from here.
Promising review: "Everyone needs one of these! if all of us switched to this product we would eliminate the need for makeup wipes completely! I was skeptical if it would take off my high quality gel eyeliner or not. I can't find anything to take that stuff off unless I use an oil-based makeup remover, and I hate using oily stuff around my eyes. So I made sure that I applied it extra heavy yesterday so I could give the makeup eraser a whirl. It literally lifted the makeup right off of my face with very little effort on my part. It's super soft on your skin and it doesn't feel like you are rubbing yourself raw, which is another thing I was worried about. The exfoliating side that you use afterwards is pretty fantastic as well. After I got done taking off my makeup I didn't even feel the need to wash my face (though I did just because it's part of my routine), but when looking in the mirror, I could tell that the pores on my nose looked extra clean and my skin was incredibly smooth and soft. I will definitely be recommending this to my friends and family. And to all of you! Seriously, just buy one already!" —Adeana W.
Get it from Amazon for $19.20 (available in nine colors).
Promising review: "Heels look like day-old pizza crust? You NEED this. 😳Since I was about 11 years old, my heels have cracked and had calluses. I’ve spent hundreds (perhaps thousands?) on products promising to fix my heels including other filing boards. So imagine my skepticism when I got this super affordable board for less than $9. It arrived today and I honestly didn’t expect much. I soaked my feet in warm water for about 10 minutes and then gently used the file on my left foot. I was literally speechless as this file powered away the layers of dead, cracked and split skin that grossly resembled a day old pizza crust. It didn’t take me 60 seconds for my foot to be pristine! The next foot I decided to use a slight bit of pressure to see if I could get rid of the calluses in less time. Don’t do that. It works way better when you don’t use pressure. I finished up with some high quality organic lotion and now my feet look like they did when I was in kindergarten! So soft and smooth are these feet that it’s as if I’ve swapped feet with a toddler. You will NOT regret this purchase! Just take it easy and don’t use pressure and you’ll be wearing sandals without looking like you drug your heels through oatmeal in no time." —Lynn Mitchell
Get it from Amazon for $9.95.
FWIW, it also helps condition and strengthen eyelashes, eyebrows, and skin, so it really just shows up for you no matter what the task.
Promising review: "This product is just as described and it truly gets the job done. I am amazed at how effective it is, you need to get it!" —Laura Munoz
*Another* promising review: "I am so happy I bought this product! I took steroid pain injections (from age 21–23) and the doctor failed to tell me it may cause you to lose hair. That's exactly what happened to me, I started to lose my hair and its thickness. I tried everything from Biotin, B-12, repairing shampoo and conditioners, hair masks, medicated shampoos and nothing was filling in my scalp or giving my hair the thickness like it used to. I decided to try this and it works! My scalp is filling back in and my hair is getting thick! It's a wonderful miracle! I started crying when I saw the results I was so happy! The oil is thick but it does not mean you cannot apply it you just need to really work it in. I usually leave it in overnight because it's easier to get out that way. You can also use other oils if it is too thick for you. It does have a slight smell but I think because it's all organic, but it is not overpowering or that noticeable. I am going to buy this product again and recommend it to other people!" —Angel of Light
Get it from Amazon for $15.99.
Each kit comes with a UV LED nail lamp, six colors of gel polish, three bottles of base coat, cuticle oil, a toe separator, a nail file, a buffer, nail clippers, a brush, two cuticle tools, and a brush duster.
Promising review: "Easy to use and my nails look so much better than they did with regular polish. With more practice I will probably save money and a trip to the nail salon. LED light is great and does dry polish and the kit came with so many things needed to make your nails look amazing! The colors are super cute! And the solution isn’t thick, it’s easy to build. Definitely gives me something to do while quarantined during the corona virus pandemic. Stop debating and buy this, you need it." —Mostafa J.
Get it from Amazon for $33.99 (clip the "$3 off" coupon for this price; available in 16 styles).
Reviews have been edited for length and/or clarity.