Here Are All The Clues Taylor Swift Has Dropped About Her Upcoming Album

    From rainbow emojis to Scrabble to nail polish — nothing is a coincidence.

    Let’s get straight to the point here: It looks like Ms Taylor Alison Swift is about to invent music for the seventh time, and I’m not ready at all.

    Frazer Harrison / Getty Images

    Fans began speculating that Taylor was getting ready to release her seventh album all the way back in February, when she posted a series of Instagram photos that were visually significantly different to the photos she posted during her Reputation era.

    But everything changed this past weekend, when Taylor posted a mysterious countdown on her Instagram story.

    taylorswift.com

    Her official website has also been completely wiped of the Reputation aesthetic, instead displaying the same clock counting down to April 26.

    The countdown has also appeared on billboards around the world, from New York City to London to Mexico City to Melbourne to Tokyo. The billboards advertise the website AprilTwentySix.com (yes, the TS is capitalised, of course), which also redirects to Taylor’s official site.

    We’ve all been theorising about TS7 for weeks, but of course, this is Taylor Swift, and there were plenty of hints we ~didn’t~ notice. Here’s what we missed...

    1. On Jan. 1, Taylor’s official fan club, Taylor Nation, posted a tweet full of rainbow emojis, saying it was a “2019 big mood”.

    @travelswtaylor .... another 2019 big mood: 🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈🌈 #repTourNewYearsDay

    Twitter / Twitter: @taylornation13

    A fan counted the rainbow emojis, discovered there were 115 of them, and immediately questioned the significance of the number. This is Taylor Swift, after all, and nothing is a coincidence.

    Twitter

    Well, it turns out there are 115 days between Jan. 1 and April 26 — the day the countdown ends.

    Google

    2. For a while, fans have speculated that mysterious stamps that appear on certain months in Taylor’s official 2019 calendar were an indication of when we’d be getting new music.

    jokeswemade.tumblr.com

    The stamps appear on the 13th days of April, May, July, August, and December.

    The theories got even wilder in early April, when a very similar stamp appeared on the birthday card Taylor gave her BFF Todrick Hall.

    Well, it turned out we were ~actually~ right about the stamps. The countdown was originally posted on April 13 and is (of course) 13 days long.

    3. All the way back in October, Taylor posted a photo on Instagram of herself and her mom playing Scrabble.

    And when is National Scrabble Day? It’s April 13. Duh.

    Google

    4. All the TS7 theorising started when Taylor posted a photo of seven palm trees on Instagram, but it turns out the photo may have had more significance than we originally thought.

    There are 61 days between the date the photo was posted — Feb. 24 — and April 26, when the countdown ends.

    Google

    I mean, the filter does appear to come from an app called A Color Story that Taylor’s been using on most of her Instagram posts recently, but it’s still one hell of a coincidence.

    5. One of the photos Taylor posted as part of the 13-day countdown seems to have been taken on the same day she appeared at the iHeartRadio Awards.

    If you look closely at Taylor’s hand in this photo with Kat Graham, you can see her nails are painted exactly the same as in the Instagram post — and she’s also wearing the same opal rings, just both on the same finger.

    Emma McIntyre / Getty Images

    That’s led fans to theorise that the pink hair Taylor debuted at the iHeartRadio Awards might actually make an appearance on the cover of TS7.

    6. There was another extremely subtle hint in Taylor’s personal essay for Elle, where she wrote about 30 things she’s learned before turning 30.

    At number 26, Taylor recommended downloading a free app so you can make countdowns for things you’re excited about.

    Elle / elle.com

    At the time, fans thought Taylor was poking fun at the disproven theory that her Instagram posts were very subtly counting down to an announcement.

    She was, in fact, teasing the countdown she would post in April, which finishes on the 26th day of the month.

    7. The first hint Taylor gave us that she was working on new music was at the AMAs in October, when she announced she had loved Reputation but was “even more excited about the next chapter”.

    ABC / tayloralison.tumblr.com

    Fans were immediately reminded of her song “The Story of Us”, which includes the phrase “next chapter”.

    Well, one eagle-eyed fan noticed that the song is 4 minutes and 26 seconds long, and is also the seventh track on Speak Now.

    And if you’re unconvinced, look who popped up in the likes of that Instagram post.

    Instagram

    I think it’s safe to say there are probably more hints we’ve missed over the last few months, but one thing is for absolute, 99.9% certain now ladies: TS7 IS COMING!!!

    Ellie Bate is a celebrity reporter and talent coordinator at BuzzFeed UK and is based in London.

    Contact Ellie Bate at eleanor.bate@buzzfeed.com.

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