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These results are worth coming back to again and again.
Shine in a silicone-free product?! Dreams really do come true.
Promising review: "OMG!!! Most amazing hair treatment I’ve ever used in my entire life. Most hair masks weigh my hair down but since this is a water, it makes it SO soft and bouncy. I’m obsessed and will keep buying. Holy grail." —fariba n.
Get it from Amazon for $8.97.
Promising review: "Absolutely the best product. It saved my itchy goldendoodle! We tried changing food, Benadryl, medicated shampoo, fish oil, everything you can imagine...nothing worked long-term. He was itching his face so badly he would make himself bleed. Had sores and scabs all over his face and neck. I bought these because they had good reviews and I was desperate. It changed his life! He no longer scratches AT ALL! His coat looks great and all of his sores are healed. He’s the happiest he’s been which makes me a very happy momma. He is also very picky and never eats treats...he eats these every time, so that’s an added bonus!" —Darcie Nation
Get them from Amazon for $26.97+ (available in two sizes).
This might just be the holy grail of natural deodorant. It's so so SO much more affordable than a lot of other eco-friendly and natural products on the market, and it really works! I have had my fair share of issues with natural deodorants, from painful rashes to just plain stank. This has saved me from all of that — truly life changing. I even got my boyfriend to start using it! As far as odor protection goes, I think it works just as well (if not better) than the drugstore brand I was using for most of my life until recently. The only con is the packaging does start to break down with repeated use. The edges of the paper can start to flake off, but that doesn't really detract at all from the user experience and is a small price to pay for the Earth-friendly joys of no plastic. Like any solid, paper-packaged deodorant you need to hold it in your hands for 10ish seconds to soften it before applying. If you do that, it'll be a silky-smooth 10/10 experience.
Get it from Target for $4.99 (available in additional scents).
It's made up of cleaning beads suspended in a gel, so it'll grind away at tough stains without damaging the surface beneath. It's suitable for use on most hard surfaces like ceramic tiles, barbecues, pots, pans, and more!
Promising review: "I used this product for my stove because it's one thing I dislike cleaning. I have used multiple degreaser sprays and they all are so toxic and don't work for me. The Magic Eraser was OK but I used several at a time and I had to scrub so hard. But this product oh my goodness, legit a miracle. It doesn't have any type of smell. I put the paste on a cloth, clean the area, then wipe it off with a damp cloth and voilà, magic!" —May
Get it from Amazon for $8.99.
Promising review: "I tend to shy away from spicy foods, but I couldn’t resist the opportunity to try a new condiment to liven up snacks and recipes with. I was afraid the spice would be overpowering, but it’s actually quite mellow and smooth; just the right touch of heat. So far, I’ve enjoyed this on fruit salad (banana/strawberry/blueberry) with cottage cheese and drizzled on the original Chick-Fil-A sandwich....so delicious!" —Tiger Paws
Get it from Amazon for $9.99+ (available in three sizes and in two spice levels).
Promising review: "Holy grail mascara! I've used this mascara for about three years now and it still tops any other mascara I've tried. It will transfer if you apply it to your lower lashes, so I use a different mascara for my bottom lashes, which I don't mind at all. I always get asked if I'm wearing falsies! It's a mascara that stays wet longer, so I always apply one coat, let it get tacky, then apply a second coat for best results." —Joseph Gonzalez
Get it from Amazon for $4.99.
Rocco & Roxie Supply Co. is a family-owned small biz creating top-notch treats, toys, cleaning solutions, grooming supplies, and more for pets and their humans. The company is named after the founders' family pets — a Labradoodle named Rocco and a tabby cat named Roxie.
Promising review: "We are an unofficial rescue home for dogs and cats. The latest dog came from Peru. She is an 8-year-old Chihuahua, and she was not house trained. So during the transition period from untrained to at least my being trained to understanding her sign language, we have had our share of accidents. We also had some leftover stains from previous dogs in spite of our efforts with other cleaners. New or old urine, this cleaner is phenomenal. The stains sometimes disappear right in front of you. I have to mark the spot I am cleaning so I know where to go back to in order to apply the clean rag or towel to absorb any residual liquid. Don't know how many products we have tried. This is the very first one that deserved a 5-star review. So I just ordered the gallon bottle and will put it on Subscribe & Save as well. I highly recommend it. Obviously." —Gkayemarie
Get it from Amazon for $19.97+ (available in two sizes).
I love MeUndies underwear a stupid amount. I was gifted a sample thinking, "How great could a pair of underwear be?" and then was subsequently BLOWN AWAY by how supremely soft and comfortable they are. No bunching. No wedgies. I've become evangelical about how great these underwear are. I gifted my boyfriend a subscription shortly after and am now incredibly jealous of his drawer full of cute and comfortable undies. Next time I need underwear, there is no question who I'll be buying from.
Get it from MeUndies for $18 (available in women's sizes XS–4XL and in over 100 colors and prints).
Promising review: "I only write reviews when I’m thoroughly satisfied with a product or really irritated. With this product, I’m very happy! I applied it this morning and by noon you could see the difference. The caulking around the tub is so white just like I just resealed it. I’ve tried other bleaching products like Kaboom and Clorox with less than similar outcomes. The biggest difference was the mold spots behind our shower products. Those have been an eyesore for so long and now they’re gone. My only regret is I didn’t do a 'before' and 'after' photo." —CButin
Get a two-pack from Amazon for $25.99.
Promising review: "I really love this moisturizer. I have combo to oily skin. I love how this is lightweight yet moisturizing. It sinks into your skin and does not sit on top like other gel moisturizers. It isn't sticky either, which I highly appreciate. In the winter, I like to layer an oil on top and it does just fine. I do feel that it brightens uneven dark spots as well!" —Anonymous
Get it from Biossance for $52.
Promising review: "I have been having shower draining issues, so there was a buildup of soap scum in my shower. I have a very weak stomach and cleaning the shower makes me physically ill. I have tried several products that have claimed to be no scrub/wipe but this has been the only one that has worked. I sprayed it after my shower and left it to sit until the next night. Found that A LOT of the grime had disappeared. Now, was it perfect? No. But I think with consistent use it will get there. Highly recommend this product." —KZ
Get it from Amazon for $16.89.
Huppy is an Asian-owned small biz creating plastic-free toothpaste tablets out of sustainably and ethically sourced ingredients. Everything is vegan and GMO and cruelty free. Best of all? Huppy donates 2% of revenue to fund sustainability initiatives!
I was familiar with other brands making plastic-free tabs, but hadn't found one that felt adequately cost-efficient — until now! I love how zero-waste the process is with Huppy. You get a forever tin (pick from blue or blush) and then buy refills that come in compostable pouches. The whole chewing thing can be weird at first (my boyfriend found it aggressively minty; I just think they taste like Altoids) but both of us got used to it quickly. With water, the tabs foam up pretty instantly, and after that, it's just a normal teeth-brushing experience. In fact, I'm actually finding that not dealing with drippy toothpaste and tiny screw-on caps is actually pretty delightful. A cleaner process both in and out of my mouth.
Get it from Huppy for $12+ (available in two sizes, two colors, and two flavors; subscribe and save 33%).
Promising review: "I found this product in my grocery store and picked it up because I had a sickie in my house. It was so helpful in clearing and opening up their nasal passageway that I was asked to find more. I also gave some to another family member who is always stuffy and they used it before bedtime and it helped them sleep great. I am going to keep these stocked in my medicine cabinet. This is a great deal on size and price and was delivered quickly, I would highly recommend this product." —Mac
Get a 12-pack from Amazon for $19.99.
Promising review: "These are wonderful! Great colors and great fit. And they are not too tight on the calf. Perfect weight and a nice cable design on the bottom half. I would definitely order again!" —hallie henrickson
Get a nine-pack from Amazon for $22.99.
Humble Suds is a Denver-based Etsy shop creating plant-based cleaning solutions that are safe, effective, and come in cute packaging (Bonus!).
I recently moved into a new apartment, so lately I've been cleaning A LOT. Shortly after moving in, my partner and I went to store something on the top of the kitchen cabinets only to find them caked in a thick layer of grime. 🤢 After going at it with regular multipurpose cleaner (with little success) we broke out the scour paste as a last-ditch effort and OH BOY did this miracle product deliver (pics above). If it can handle that grossness, it's going to have no problem with day-to-day messes like soap scum and burnt-on food. Plus, it smells delightful and comes in minimal, low-waste packaging!
Get it from Humble Suds on Etsy for $14.95+ (available in two sizes).
Promising review: "I have a TMJ mouth guard that is about 12 years old, and nothing else I've tried had managed to clean it like this stuff. It didn't take everything off the first time, but it makes a HUGE difference. Very satisfied." —Sara Elizabeth Eaton
Get 120 tablets from Amazon for $19.61.
Multiple BuzzFeeders swear by this product — read their Glossier Solution reviews!
Promising review: "After using this for less than a week my stubborn blackheads are finally gone. I have tried dozens of products trying to get rid of them and the fact that this worked almost instantly for me is just another reason why I absolutely adore Glossier! 💗" —angelica
Get it from Glossier for $24.
Promising review: "I was skeptical at first. I was afraid my keyboard would be all gummed up with yellow slime! What happened was the opposite. It cleaned it as good as new. Got all those dog hairs between the keys! No smell lingering on keyboard or my hands. No sign I even used it except a clean keyboard. Kind of fun to play with too; you can squeeze it between your fingers!" —ZZZZZZ
Get it from Amazon for $7.99.
The Fizz Whiz is a Florida-based small biz that launched in 2019. It started with bath bombs and has grown into a wide selection handmade home and personal care essentials.
Promising review: "Washed my clothes and they came out very clean. I put my sneakers in the wash and they were very gross. They came out so clean that they almost looked new. Will buy again, and recommend." —Daniel Law
Get them from The Fizz Whiz on Etsy for $14 (available in two styles).
Promising review: "This stuff is amazing! I used it in my dishwasher. Had standing water on the bottom, dropped one tablet in the water. Put it on light wash cycle and at the end of the cycle, the water was gone! It thoroughly cleans and I have not had any other problems. I now use it regularly. I recommend this highly to keep your dishwasher clean and eliminate clogs from buildup. It was recommended to me by my super and after my positive experience I am happy to cosign his recommendation." —cheapchicshopper
Get a six-pack from Amazon for $5.98.
The cleaner is super concentrated, so a little goes a long way. It also includes a wooden scrub brush!
Promising review: "I have had my Nike Roshe Ones for about a year now, and I don't go easy on them. I play sports and run in the dirt with them all the time, but I also like to wear them for fashion purposes. Pink Miracle helped restore my daily shoes to look like I just bought them — now I can wear them for even longer. Very pleased with Pink Miracle, I will buy it again when I run out of my bottle." —Romario
Get it from Amazon for $18.97+ (available in two sizes).
Promising review: "Like others, I have had morning headaches after even just one glass of wine. I saw this on Amazon, and all of the reviews were favorable, positive, and had lots of detail on how well this product worked. I decided to give it a try, and YES! It does work!!! I personally do not detect a change in the taste profile of the wine, and neither could my sister who also tried it one evening. I use three drops for both red and white. For the price, I would say give it a try because I am so happy that I can now enjoy a glass or two and not worry about the onslaught of an allergic reaction!" —Vellichor
Get it from Amazon for $14.99.
Promising review: "I ordered these on a whim after a long day of isolation and internet browsing and because I have a terrible habit of picking at spots on my face and making them into something much much worse. These magical spots are life changing!!! Put them on before bed (or before work) on clean skin and FORGET about them. You don't notice they're there — unless you go to pick at something and then YOU STOP!! Leave them in place for at least six hours and then peel them off. They come off easily (but not so easy that they come off while sleeping) and the amount of 'bleck' they suck out is amazing!!! So a spot that was going to erupt into Mount Vesuvius ends up being NOTHING!!!! I've purchased six packages and will keep buying them. An amazing value!" —Jennifer Nothdurft
Get a 40-pack from Amazon for $5.86 or an eight-pack of the large patches for $8.49.
Fohm is a small biz launched in 2019 by a husband-and-wife duo that, after traveling the world together, realized they didn't have to choose between dry TP or "flushable" wipes that are bad for the planet and your pipes. And thus, their one-of-a-kind touchless system was born!
Once you have the starter Bathroom Kit, you'll just need to buy foam refills, which you can automatically have sent to your door every 6 or 10 months.
My roommates and I have been living the Fohm life for the last year and couldn't be happier with it! We keep it on the back of the toilet and you get all the benefits of a wet wipe without the microplastics, plumbing damage, and waste! And you actually end up using less toilet paper than you would without it! The charger lasts FOREVER and, honestly, so do the foam refills (still on my first container after a year in a two-person household). And now they have a sleek, new wall-mounted version, if you have an already occupied toilet basin or simply don't want to have to turn around on your porcelain throne every time you need to apply that foam.
Get a dispenser and a bottle of cleanser from Fohm for $69 (available in larger quantities).
Promising review: "I’ve had migraines all my life, and sometimes they hit at the worst moments when I have to miss an important family event. Now I swipe the migraine stick across my forehead and temples, sometimes dabbing a little on my neck and even a little dab below each nostril when sinuses are bad. I lie down in the dark and relax until Imitrex kicks in. At first the scent seemed too strong, but after only two days I loved it! My migraines clear up much faster and I can go on with my day! For milder migraines, especially at night, I use only the stick, which helps me relax and the pain go away. I’ve never used anything like this in my 65 years of suffering, and am so thankful I did. Now I’d never be without it! Price is good, too — I’m on a limited budget and one stick lasts a few months." —DebSmith
Read BuzzFeed's Migrastil migraine stick review for more deets!
Get it from Amazon for $11.99.
Promising review: "Love, love, LOVE Terra Ties and how long they last. I've always had issues with hair ties either not holding my hair tight enough or just stretching out after a few uses. I have consistently kept a hair tie around my wrist for 10+ years and these have lasted much longer than any brand I've purchased before. Biodegradable is just an added bonus!!" —Samantha
Get 27-pack from Amazon for $14.95.
Bushbalm is an Ottawa-based small biz with a special focus on the pubic zone(s). Their result-driven collection of products targets such grievances as ingrown hair prevention, dark spot treatment, and razor burn relief.
BuzzFeed editor Katy Herman uses this to stay smooth after shaving:
"I just recently received a sample of this lovely stuff, which is from an Ottawa-based small business, and I have already seen a difference in how my bikini line looks after shaving! I always struggle with razor bumps in the down-there area specifically, but this oil helps keep it soft, smooth, and bump free! The brand recommends applying it right after getting out of the shower, and you can even use it to spot-treat ingrown hairs. I'm pretty ~scent~sitive to smells, and the tea tree scent is really lovely and refreshing (it smells like a spa)! I also love the pump-style dispenser, so I don't make a greasy mess every time I use it — which, from now on, is gonna be pretty much all the time. I'm sooo excited to wear swimsuits this summer without all the bumps and irritation!"
Get it from Bushbalm for $26.
The reviews for this post have been edited for length and clarity.