We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
1. A set of matte lipsticks with every color you need for feeling *and* looking absolutely fabulous. It goes on smooth and stays put all day long. Some reviewers even prefer it over more expensive brands that do the same thing!
Promising review: "What can I say, I saw a TikTok about this lipstick and for $10 had to try it! The reviews are right, for some reason this lipstick is better than even $20 name brand ones bought from Ulta. Not only does it smell great, but dries in under a minute and survived eating a cupcake, a Starbucks drink, and an entire evening out, no smudging and had to be removed with a makeup wipe. Fantastic product!!" —Claire
Get a six-piece set from Amazon for $9.98 (available in three colors).
2. Rare Beauty liquid blush that'll help you create the most pinch-able cheeks (but please don't) regardless of your skin tone. If liquid blush is your jam, you'll def want to rock out with this one.
Check out a TikTok of the Rare Beauty liquid blush in action!
Promising review: "I hope this never gets discontinued because it will take me forever to go through the bottle, but I love it. The color LOVE is so perfect, and I imagine will be great on so many skin tones. So pigmented. Honestly really fun to use. It seems overwhelming and like a lot of pigment, but it blends so well. TikTok made me buy it, and I definitely don’t regret it and will probably end up buying other colors." —AlexaX
Get it from Sephora for $23 (available in 13 shades).
3. E.l.f.'s Poreless Putty Primer to blur your pores and give you a buttery-smooth, matte complexion that's ~primed~ and ready to receive any makeup you may apply next. It contains collagen and hyaluronic acid, so you know it's the good stuff.
Check out a TikTok of the E.l.f. Poreless Putty Primer in action!
Promising review: "I saw this on TikTok and thought I'd take a chance. I have sensitive skin and have to watch what I use. I LOVE this product! It goes on smooth, and you don't need to use a lot. I put it on before I put on my foundation. It makes a huge difference. Highly recommend and will buy again!!" —Brooks Crim
Get it from Amazon for $9.
4. Maybelline's Instant Age Rewind concealer if you love a quick, lightweight under-eye application instead of packing on several layers. It's also great for minimizing dark circles and puffiness.
Promising review: "I personally like this product. Throughout high school (I recently graduated in June), I never knew how to do makeup. But then I heard this product was the absolute best on TikTok. And trust me, they were not lying. It has really good coverage and hides my 'raccoon eyes.' And the beat part is that a little bit goes a long way. So if you’re starting out or want to try something new I definitely recommend to try this out .<3" —Liela Lee
Check out our full review of Maybelline's Instant Age Rewind Concealer for more deets.
Get it from Amazon for $8.80 (available in 15 shades).
5. A soap brows kit so you can style your brows however you please. If you've seen this all over TikTok, believe the hype! It'll make your brows look thicker using your existing hairs. Pair it with a brow pencil or powder if you want a fuller look.
6. An amazingly soft foundation brush filled with tons of dense bristles that MUAs swear by for seamlessly applying product. It even comes with a cute case to protect it from dirt, dust, and germs. Trust me, you'll never pick up that decades-old makeup wedge again.
This brush is best used wet for applying makeup and can be used on powder or liquid formulas.
Check out Mikayla Nogueria's review of this brush on TikTok.
Promising review: "I saw this on TikTok. I’m a middle aged woman, so it’s difficult for me to admit that. I. LOVE. IT! It gives a flawless finish with little product. I have a compact foundation that comes with its own applicator sponge. I almost threw it out because I didn’t like the coverage. I tried this brush with it, and it’s perfect! It also comes in a plastic case, which is great because I travel a lot with my work and my other brushes get damaged sometimes." —Thayel M. Caison
Get it from Amazon for $9.99 (available in 10 colors).
7. Revlon Volcanic Face Roller that'll help you bid farewell to that unwelcome shiny, oily layer that suddenly appeared after doing your makeup. This magical tool will absorb it with just a few swipes. No extra powder required!
The face roller is reusable! Just twist the ring to pop out the stone, then wash it with a mild soap/cleanser and let it air dry after every use.
Check out a TikTok of the Revlon Volcanic Face Roller in action!
Promising review: "This rolling device is like pure magic. Or voodoo?! You simply roll it around your oily areas and BOOM the oil magically vanishes into the ball never to be seen again! This is an item that #tiktokmademebuyit for sure! I saw a video on TikTok and immediately went on the hunt only to be disappointed that this item was sold out everywhere! I eventually got added to a waiting list here on Amazon and once they had it in stock again, they charged my card and sent it my way! If you have the chance to purchase this and you have oily skin, get yourself on the waiting list if you need to and just kick it until it shows up. You will be pleased. Thank me later." —Veronica Cooper
Get it from Amazon for $11.73.
8. Winky Lux Flower Balm to give your lips a perfectly subtle (and custom!) pink tint based on the pH levels in your skin. It also provides a very moisturizing effect, so what's not to love?
Promising review: "I loved this color-changing balm!!!!!!! It’s been my favorite purchase so far. I saw this girl on TikTok use it, and I had to try it. It’s super compact, and the color it gives out is so pretty and fits well with everyone’s skin tone. It’s moisturizing and sheer. I’m buying more instead of getting my lips tattooed." —Stephany
Get it from Amazon for $16.99 (available in three colors).
9. And BYO Blush Oil for simplifying your morning makeup routine with hardly any effort on your part. Apply it on your cheeks and watch the blush reacts to your pH, giving you a personalized color that's perf for your skin tone!
Youthforia is an Asian woman-owned small business established in 2020 that specializes in environmentally friendly, cruelty-free makeup made with at least 90% renewable ingredients.
Fun fact: All of Youthforia's makeup is designed with ingredients that make it A-OK for your skin to sleep with it on!
Check out a TikTok of the BYO Blush in action.
BuzzFeed Shopping senior writer Emma Lord says: "I tried this out myself and I have to say, it is WILD watching it adjust to your skin's pH in real time. It was a very bright pink at first but super easy to spread — a bit like Glossier's Cloud Paint, except personalized. It's very long lasting, too — I applied in the morning and could still see a rosy glow by the end of the day."
Promising review: "Dewy and glowy. I tried it over makeup and it appeared as a strong pink shade but settled to a flushed, glowy color. I had my little sister try it too because I wanted to see the color change again and it lasted a really long time on her. The texture was smooth and it was easy to rub in and blend out." —Summer
Get it from Amazon or Youthforia for $36.
10. A genius Alleyoop Pen Pal so you never forget a step in your beauty routine. It's a 4-in-1 lip liner, eyeliner, brow pencil, and highlighter, so you'll have everything you need in one sleek pen.
It's vegan, cruelty, and paraben free. Plus, the packaging is recyclable!
Check out this TikTok of the Alleyoop Pen Pal in action.
Alleyoop is a woman-owned small biz that is focused on redefining beauty efficiency. Many of their products are compact and have multiple uses!
BuzzFeed Shopping writer Jasmin Sandal loves this thing: "I didn't realize I'd ever use a makeup product in my 20s that had the ability to transport me back to something I used in sixth grade, but here we are; and here I am using a multitool pen...for my face. I gotta say, I love the concept of the Pen Pal from Alleyoop! After using all of the functions (eyeliner, highlighter, lip liner, eyebrow pencil) and as someone who LOVES makeup but was applying as little as humanly possible during lockdown, I think it’s a great tool for anyone looking to streamline their routine. It's ideal to use for touch-ups come the end of the work day, or a subtle, minimalist way to apply makeup in the a.m. The brow pencil is particularly soft and pigmented, and filled in my eyebrows quickly. I just adore the ease of application of each product, and appreciate the universal, does-it-all-for-you concept. Plus, it saves me so much room in my already overflowing makeup bag!"
Promising review: "This pen has quickly become my favorite product, no more carrying around different lip liners and eyeliners and cluttering my makeup bag at home and on the go, plus I get the nostalgic feeling from the click pens I used in elementary school. Genius!" —Theresa W.
Get it from Amazon or Alleyoop for $25 (available in three shades).
11. A NYX mechanical eyeliner, which consists of a creamy formula so it's extremely easy to apply instead of feeling like you're gouging your own eyes out. It'll glide right on, dry quickly, and last all day. This is what eyeliner dreams are made of.
Promising reviews: "If you've seen people on Instagram/TikTok/social media with these beautiful white corners in their eyes, and you're wishing to have the same, this is perfect! It's very quick to apply (you simply have to take off the cap and rub it on the corners of your eyes), and so unfathomably easy to remove (I just put micellar water on a cotton pad, wipe, and boom gone)! It adds something so beautiful and special to your appearance, and is perfect for everyday makeup! I've used it for around a month now and love it! 10/10 recommend, incredible for the price as well!" —Angela
"I'm HORRIBLE at applying eyeliner, so this was a godsend. It's creamy, so it doesn't snag on your eyelid when you apply it, but it dries out in a minute or so, so it actually lasts all day. If I want a darker look, I put on black or navy eyeliner and then apply this on top — it smooths over the shakiness of the dark eyeliner, and looks a whole lot more interesting (like I actually put work into it, when I really didn't). I used to use a different liquid eyeshadow, but I found this and it works so much better — it stays on for a lot longer, doesn't fade, and actually reaches the lid line. Even though it stays on for a while (all day — 10+ hours), it comes off really easily with a wipe or micellar water. It's great for covering mistakes or simply as a stand-in so you don't have to project to the world that you have no clue what you're doing with eyeliner." — Anonymous 1
Get it from Amazon for $5.99+ (available in three colors).
12. A pigmented tube of Glossier Cloud Paint for just the pop of color your cheeks have been begging for. This fan fave gel-cream blush lets you tailor the pigment to your liking, so you can keep it light or build it up for a bolder look.
You can also stock up and save by purchasing the Cloud Paint as a duo!
Promising review: "I purchased Dusk first because I saw it on TikTok. It’s so creamy and easily blendable. Dusk is great for during the day. I purchased Storm second for at night or going out. I never thought I would like a cream blush. I have always been a powder girl. I may never go back!!!" –Felicia
Get it from Glossier for $20 (available in eight shades).
Be sure to read our Glossier Cloud Paint full review!
13. An internet-famous set of makeup sponges that lives up to the hype for expert-level blending — so much so that reviewers say it's just as good (if not better) than the more expensive name brand. Use it wet or dry for BB cream, concealer, foundation, *and* powder.
Promising review: "Don't hesitate, just buy these. I was using the Real Technique sponges for years and I bought these on a whim after seeing several TikToks praising these. I love these sponges and the price. I apply liquid foundation with a damp sponge and these work better than Real Techniques. They are dense but soft and 'bouncy.' I wash mine between each use, and these hold up very well and much better than the RT. I'm very happy with my purchase and the price. I will definitely continue to buy." —chris
Get a set of five from Amazon for $7.99+ (available in eight colors).
14. A Cut Crease creation kit if you want to achieve the increasingly popular trend you've prob seen on TikTok. It's when eyeshadow cuts across the lid and adds epic contrast to your finished look. Hold the crease set to your lid, swipe your shadow on, and everyone will think a pro MUA paid you a visit.
Crease Piece is a woman-owned small business founded by Brittney Foley after she went viral for using a spoon to create a cut crease. Since a spoon doesn't work for every eye shape, she decided to create the Crease Piece, which has three different-shaped sets that work for more people.
And check out this TikTok of the Crease Piece creation kit in action!
Promising review: "I've only tried it once so far, the wing crease, but it worked great!! As with anything, there is a learning curve and requires a bit of practice to perfect it. But, overall, it is quite easy to use! I can't wait to try it out with other looks, colors, and styles! I'm happy with my purchase." —Melina Wagner
Get it from Crease Piece for $24.99.
15. L'Oreal Infallible foundation powder so you can get stunning full coverage *without* clogging your precious pores. It leaves a gorgeous matte finish that stays in place for up to 24 hours.
Promising review: "I have purchased this three times in the color Sienna, and it is perfect! It's totally worth all the hype on TikTok. This is a very emollient powder that sticks to the skin. I prep with sunscreen then use this. The fragrance dissipates quickly. I noticed the actual powder is bouncy to the touch. I have not used the pelican or sponge it comes with. I like to use a powder brush. It gives me full coverage, and I look flawless all day. I also don’t need to blot. And I am very oily. I will certainly continue to repurchase. This is the best powder I have tried since Mac Studio Fix." —Maria Webba
Get it from Amazon for $11.14+ (available in 20 shades).
16. Dr. Jart+'s Mini Cicapair Tiger Grass Color-Correcting Treatment when you've been searching for a holy grail skincare product that helps reduce redness and uneven texture. Wear it solo or under makeup! Oh, it's also made with SPF 30, so you'll have flawless coverage *and* sun protection.
Promising review: "I’m in my mid 30’s with combination skin but definitely struggle more on the oily side. I get redness on my cheeks and around my nose which is why I wanted to try this product- I love it! Ever since I started to use it, I’ve gotten to cut down on the amount of foundation needed to even out my skin tone. I use this, a bit of concealer and then some bronzer and blush. This didn’t dry out my skin and there was no residue left on my skin. This product works wonders and as silly as it sounds — I have TikTok to thank!!" —jamie25l
Get a mini from Sephora for $21.
Plus, check out one BuzzFeed Shopping editor's full review of Dr. Jart's Cicapair Tiger Grass Color-Correcting Treatment here!
17. A set of itty-bitty dermaplaning razors for gently removing any rogue eyebrow hairs or peach fuzz that's been bothering you. These leave your skin feeling silky-smooth, which also allows for *much* better makeup application. That's what I like to call a beauty win-win.
This tool also helps soften skin by gently exfoliating as you use it!
Promising review: "I saw these on TikTok and was skeptical but they work so well. I use them for any facial peach fuzz and to shape my eyebrows and they're perfect." —Megan Kopicko
Get a set of three from Amazon for $5.94.
18. A bottle of NYX setting spray so you can complete your fierce makeup look with a much-needed BANG! A spritz or two of this stuff will help lock in your product with a matte finish so it lasts for hours without constant reapplying.
Promising review: "I had seen this on TikTok and thought it was a waste of money, until I tried it, and it works. It locks in your makeup. You just have to make sure your makeup is perfect and then spray your face." —Mary
Get it from Amazon for $8.99+ (available in four styles, in jumbo sizes, and in packs of two).
19. VieBeauti eyelash growth serum if your lashes never got the memo to grow to your desired length. Don't despair, this serum can help lengthen *and* strengthen your eyelashes over time. They'll be so much longer and fuller that you'll be screaming, "Thank you, TikTok!" into the void.
Promising review: "I bought this in January because of TikTok reviews. I tried to be consistent with this 1–2 times a day for a little over two months now, and I’ve seen a huge difference. My eyelashes are noticeably longer and I wear way way less mascara. I usually give up on things like this when I don’t see results instantly, but I’m glad I stuck with it. It takes a couple of months, but I definitely will keep using this serum." —Julie
Get it from Amazon for $28.99 (available in three colors).
20. Juno & Co.'s Clean 10 Cleansing Balm that'll be a dream come true if you want to leave makeup wipes behind for GOOD. It contains a rich blend of vitamin E and pearl barley to get your skin feeling fresh and clean *without* leaving a oily residue. Bonus: it can help brighten and reduce dark spots.
Promising review: "I LOVE THIS PRODUCT!!!! I found it on TikTok and OMG!! It works so well. I don't have to sit there and rub the crap out of my eyelashes to get the waterproof mascara off. I will admit, it doesn't take 100% of the makeup off but about 95% of my makeup comes off. It is not water-resistant, as emulsifying it with water helps take the makeup off. I have not found a better makeup remover, and yes, that includes Micellar Water (which also works well but leaves my skin feeling oily). With this cleansing balm, my face feels hydrated and smooth. LOVE LOVE LOVE IT!!!!!!!! 1000/10 would recommend!!!" —Deetje Frederick
Get it from Amazon for $14.99.
21. Essence's Lash Princess mascara adored by thousands of reviewers because it truly delivers on its promises by adding volume and length to your lashes. Everyone will ask what brand of falsies you use or if they can have your lash extension contact! Get ready to blow their minds.
BuzzFeed Shopping editor Kayla Boyd swears by this mascara and said: "As someone who isn't a big fan of false lashes (the glue irritates my eyes and I'm terrible at applying them) this budget-friendly holy grail does the trick for both lengthening and volumizing my lashes. It uses a conic shape fiber brush to help the mascara apply evenly without getting too clumpy. Plus, it's cruelty-free!" Peep more deets in her full Essence Lash Princess mascara review.
Promising review: "I saw this product on TikTok thought it would be expensive looking at the results they got. I am beyond amazed with how my lashes look after about two coats. For around $5, you couldn’t ask for a better mascara! I will be buying this same one when I run out. I was not expecting to like it as much as I do! No complaints." —Kd
Get it from Amazon for $4.99.
22. Or Maybelline's Lash Sensational Sky High mascara for gorgeous, clump-free lashes that'll give you that ~sky high~ look you've been aiming for. It's made with a blend of bamboo extract and fibers to extend your lash length without weighing 'em down.
Promising review: "I bought this mascara after seeing it go viral on TikTok. This stuff is incredible. I've been using this mascara for two months, and it's still performing very well. I admit that I am not a fan of the packaging (it feels clunky, cheap, and plasticy), but it's the inside that counts, right? The formula builds well. The brush is the perfect length to grip and coat all of my lashes. It lengthens my short eyelashes after just one coat! I tested this against my more expensive mascaras, and it performed better than most!" —Gizelle Cade
Get it from Amazon for $9.98+ (available in six shades).
23. Lovoir Winged Eyeliner Stamp when you've officially lost count of how many hours you've spent trying to perfect your cat-eye game (it's me, hi, I'm the problem, it's me 👋). This only takes a few seconds to apply, it'll last the entire day, and it's waterproof!
Check out this TikTok of the Lovoir Winged Eyeliner Stamp in action!
This product comes from New Zealand-based brand and small biz Lovoir Beauty.
Promising review: "Someone recommended this product for me on TikTok, I was unsure of the quality because it was such a cheap price. I have cried and swam, and this stuff doesn’t come off easy! It’s great. Not to mention it lasts a long time! I am happy with this brand." —Shay Lastowski
Get it from Amazon for $14.97.
24. L'Oreal's illuminating moisturizer that'll enhance your natural glow with minimal effort — we love to see it. This liquid highlighter adds a lightweight color tint to your complexion for a dewy glow-up that can be worn alone or with foundation.
Promising review: "Didn’t need this but bought this due to watching a TikTok. Pleasantly surprised by the magical erasing powers. This product has magic dust. Gives you a great glow and erases imperfections with the thinnest layer." —Kim Wilmot
Get it from Amazon for $12.97 (available in four shades).
25. A hydrating intense-therapy lip balm with big "where have you been all my life?" energy so your dry, cracked lips can get some sweet relief. It also has SPF 25 to help protect against the elements.
Promising review: "So I have been a loyal EOS fan for quite some time but you constantly have to reapply and honestly my lips are still cracked. I found Jack Black balm from a TikTok video and it has been glorious. I keep reaching for it to reapply and I don't need it. It doesn't feel greasy on my lips but it is a bit sticky? Or waxy. Either way, I don't mind it at all, and it also smells pretty darn good." —Trisha
Get it from Amazon for $10 (available in six flavors and in packs of three).
26. NYX The Brow Glue for anyone who knows the struggle of brows that simply do NOT cooperate. This magical brow glue will keep those tiny hairs in place once and for all. The best part? It's a non-sticky, transparent formula that won't leave an annoying residue behind.
27. And finally, a Maius Cosmetics palette packed with plenty of bright and beautiful colors. If you've wanted to branch out and try some bold shades that you usually shy away from, this is your sign! You'll be praising the TikTok gods for this one.
And if you don't even know where to start with this palette, here's a fun tutorial from TikToker @sierra_cone to help get you started.
Maius Cosmetics is a Canada-based woman-owned small business creating vegan and cruelty-free beauty products.
Promising review: "I’m amazed at the quality of this palette. I first noticed how there was little to no fallouts and how smooth it blends. It was much smoother and creamier than other palettes I’ve tried hence the little fallout. One thing I love is how I can use my fingers to pick up colors as well as brushes which makes for easy applications. The shades and hues are a dream come true for artists. If you don’t have this palette, I suggest you get it." —Imani C.
Get it from Maius Cosmetics for $26 (originally $37).
Reviews have been edited for length and/or clarity.