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    Maybe It’s Magic, Maybe These 37 Beauty Products Are Just *That* Gosh Darn Good

    You probably thought your days of believing in magic were over... but these beauty products are about to change that.

    1. A lil' polar bear hydrating eye stick when your tired under-eye area needs to be revitalized ASAP. It'll help improve your skin's elasticity and reduce the appearance of dark circles so well, you'll think you just witnessed some sort of witchcraft.

    Reviewer photo of the eye stick
    Reviewer with dark undereye circles before using the stick and brightened, smoother undereyes after using the stick

    It also helps tighten eye wrinkles if you'd prefer for them not to be as noticeable. And here's a tip! It reduces puffiness faster if used after refrigeration.

    Promising review: "This stuff is magic! I purchased this product on a recommendation from a BuzzFeed list, and was not disappointed! I have not been sleeping well due to stress, and the first day I used it, my coworkers commented how well rested I looked! I told them about it and all of them ordered one for themselves. Very impressed!" —Saminyah Marcelin

    Get it from Amazon for $9.90 (available in two styles and as a two-pack).

    2. Cosrx Snail Mucin 96% Power Repairing Essence because believe it or not, snails have the healing touch. This refreshing formula can be used on all skin types! Reviewers are obsessed with how well it heals acne scars, fades dark spots, and smooths fine lines.

    Reviewer before and after picture with redness healed from their face
    The bottle of serum

    This highly concentrated formula contains 96.3% snail secretion filtrate, which helps repair damage while moisturizing your skin.

    Promising review: "I use this stuff twice a day and I swear my skin has never been so soft and clear. I put it on my face damp, pat it into my skin, and let it dry for like 20 seconds. It’s a slimy texture at first but doesn’t dry sticky. I’ve had it since July and have barely used half the bottle. I wish I knew about this sooner! Definitely a trend that’s actually worth the hype. 😍" —Marissa Paige

    Get it from Amazon for $13.  

    3. Reviewer-beloved Brazilian Bum Bum body cream made with guarana extract, coconut oil, and caffeine that'll help smooth and tighten your skin. Plus, it basically smells like sunshine in a jar so you won't even have to bother with perfume.

    Close-up of a reviewer's legs before using the cream
    same reviewer's legs after using the cream, looking visibly tighter and smoother

    Promising review: "For demographic purposes: Female, 33 years old. I've only been using this for four days and can see a slight difference in the appearance of my cellulite. I have a deep dimple in my left butt cheek and I can already tell that it's shrinking and smoothing out. I've used very expensive creams, oils, and lotions but after four days I already see more results with this product. To make it even better, the scent is amazing! I use it all over because it makes my skin so soft even the next day." —ChelseaK

    Get it from Amazon for $22+ (available in three sizes). 

    4. cuticle oil to help restore your dull nails ASAP! Whether you picked off a gel manicure or your nails just need some TLC, this cuticle oil is a game changer. It contains sweet almond oil, jojoba, and vitamin E to soften and strengthen.

    Before and after of reviewer who used the oil, showing that it helped reduce nail breakage
    another reviewer photo holding the bottle with healthy long nails

    Promising review: "This product is amazing. I've always had acrylic or dipped nails because my real nails have always been brittle and always break and peel. I decided to give my nails a break and wanted to try and grow them out. I can't even believe the outcome! They are stronger than ever and growing! I really wish I had taken a before pic to show the difference!" —Joe D.

    Get it from Amazon for $9.90+ (available in three sizes).

    5. And a coconut-scented nail strengthening cream so you can magically repair short, brittle nails that are prone to breaking and chipping. This cream is rich in calcium, jojoba oil, and vitamins to help strengthen nails and condition cuticles. Certified wizard status: unlocked 🔓.

    reviewer's hand holding a jar of Onyx Professional Hard as Hoof nail strengthening cream
    a different reviewer's before photo of short nails
    same reviewer's after photo of nails stronger and longer

    Promising review: "This is amazing! I went from super brittle nails that I could never grow out. I had acrylic nails for two years and I wanted a break; they were so thin and damaged from the acrylics. Now only after a few weeks my nails are completely healed and grown and will not break! I wish I found this sooner, I wouldn’t have wasted my time and money on nail maintenance! Try it!" —Chelsea Lauren Hill

    Get it from Amazon for $7.94 (also available in multipacks).

    6. A paraben-free self-tanner if you're feeling dreadfully pale and need to get your summer glow back immediately. You'll have the sun-kissed look you've been craving in only one hour. Reviewers love how it applies evenly and doesn't have a funky smell that lingers.

    Promising review: “If you use St. Tropez tan products or any fake tanner, do yourself a favor and try this. This stuff is AWESOME. Dries quickly, lasts longer, does NOT make your skin stinky, applies evenly, and you get a fair amount of product!! Other tanners I’ve used become VERY noticeable when they start fading. Gross hand lines, patchy white spots, etc., but not this stuff. The best one-hour tan I have ever used!” —Amazon Customer 

    Get it from Amazon for $9.97+ (available in seven shades).

    7. A magical makeup-correcting stick for those mistakes that usually result in you starting your beauty routine ALL over again. This allows for quick and easy touchups that'll save you time, so you'll never leave home without it.

    model holding the gel eraser stick up to their eye
    Amazon

    Promising review: "Why didn’t someone think of this sooner? For years, I’ve been using cotton swabs dipped in makeup remover to remove little goofs or mistakes. This is so much better and portable! Erases waterproof mascara marks around my eyes easily. Must buy product!!" —Katherine

    Get it from Amazon for $9.99 (also available as a two-pack).

    8. A fragrance-free CeraVe eye cream, which is a heavenly non-greasy formula to reduce dark circles and puffiness. It was developed with dermatologists and contains a blend of smoothing ceramides and hydrating hyaluronic acid!

    reviewer before using eye cream and the skin under their eyes is dark
    the same reviewer after using the eye cream and their under eye skin is much brighter and less puffy

    Promising review: "Better than my $90 eye cream!! I cannot believe that I haven’t heard of this product sooner! Helped to reduce the appearance of my dark circles within a few weeks. It instantly smoothed fine lines and layers beautifully under my concealer. Hydration lasts all day. I know not all products work for everyone but this is worth a shot given the price is right. I’m just excited that I found a better, less expensive alternative to a pricey eye cream" —Maria

    Get it from Amazon for $13.91.

    9. And CeraVe Retinol Serum that helps refine your skin's texture and tone over time. This lightweight serum uses encapsulated retinol to gently reduce the appearance of pores and acne-related marks. If you've been too scared to try retinoids until now, this is a great place to start.

    And remember, like with any retinol (that actually works) *just do not use it every day.* Start slow and work yourself up if needed, paying attention to your skin. 

    Promising reviews: "This product is magic in a bottle!!! I have been struggling to find a good skincare routine that will remove my acne scars and remove dark spots on my face. I will forever buy this product! I’ve only been using this for two weeks and noticed a huge difference right away! I am so excited to clean my face in the morning and night now! I also bought the Cerave hydrating cleanser, moisturizer, and eye cream and they have been amazing as well! CeraVe is the best! Don’t think twice about this product just buy it!!!" —mallory brook bravo

    "I've been using this for a month or two! I definitely notice smoother skin and less breakouts. Wish I’d tried this sooner. Currently only using 2–3 times/week!" —Rachy

    Get it from Amazon for $12.95.

    10. I Dew Care dry shampoo powder — sometimes it feels like your roots are on a mission to sabotage you. This fine, hypoallergenic powder helps absorb oil, sweat, and dirt while adding volume to keep locks looking fresh longer. Now that's magical!

    model holding the powder container
    left: reviewer before photo of stringy, greasy roots / bottom: after using I Dew, roots are full, voluminous and no signs of grease

    BTW, this is cruelty-free! It's suitable for all hair types, too.

    Get a look at how it's used on TikTok.

    Promising reviews: "I can finally skip a day or two between washes!! I’ve tried so many dry shampoos, from drug store to salon and none of them really worked for me. I can apply this product very sparingly along my part and easily skip a shampoo without being self-conscious or having an itchy scalp. Must have for oily hair." —Dino

    "I've tried a lot of different dry shampoos and for me, nothing comes close to this. This will be my go-to from here on out. Biggest regret is not finding it sooner." —Disbdakilla

    Get it from Amazon for $12.99

    11. An illuminating moisturizer to enhance your natural ✨glow✨ right before your very eyes. This liquid highlighter adds a lightweight color tint to your complexion for a dewy glow-up that can be worn alone OR with foundation.

    Reviewer wearing and holding L'Oreal Paris Makeup True Match Lumi Glotion
    another reviewer wearing L'Oreal Paris Makeup True Match Lumi Glotion

    Promising review: "Love love love this stuff. This is such a stellar product that is so versatile. Can be worn alone for some to put some glowy life to skin. Add to foundation or layer it. Beautiful. Use it as a base wear you put highlighter on top. Mix some with moisturizer. This in my opinion is better than so many high-luxury brands that make similar products. And I am pretty sure it can be used by all skin types. It’s not oily feeling at all and it doesn’t dry out skin either. Just a total package. Can’t beat the price either." —Figgy08

    Get it from Amazon for $13.98 (available in five shades and as a two-pack).

    12. Sulfate-free Biotin shampoo when you're not interested in taking a bunch of supplements to fix thinning hair. Try this magic potion instead! It uses botanical extracts to help thicken and hydrate. It also clarifies and removes product buildup.

    Talk to your doctor before using this product if you're experiencing hair loss. Read more about how biotin shampoo could help with the fullness of hair at Cleveland Clinic.

    Maple Holistics is a small business that specializes in beauty products with all-natural ingredients. 

    Promising review: "I love this shampoo! I had gastric sleeve surgery and my hair was very, very thin. I started taking biotin and switched to biotin shampoo as recommended by my doctor. It doesn’t make your hair grow by washing it but it makes your hair and roots stronger. And it worked. After using the whole bottle, my hair was stronger. I had a lot of new growth that was sticking around (the previous new growth fell out early on) and my hair was getting thicker. Eight months later, my hair is back to normal. It's longer and thicker than ever. I still use it twice a week and love it! I’m not in love with the way it smells but others love it when they smell my hair." —Diane J. Huff

    Get the value size bottle from Amazon for $27.99 (also available in smaller sizes and as a two-pack).

    13. Kojic Acid Dark Spot Remover Soap with truly awe-inspiring results —it uses hyaluronic acid, shea butter, vitamin E, and Castile olive oil to hydrate and soothe skin while minimizing dark spots, sun damage, and blemishes.

    Promising reviews: "I got this in hopes of lightening my dark inner thighs. It’s been a month of using the bar every time I shower and I see drastic results already. I was a bit suspicious if this would actually work, but if you are on the fence please take this as a sign to get it and try it out. I’m so excited to see how I look in a few months from now because this thing works and it works fast!" —puppbear

    "I started using this product one month ago. I use it all over my body [and] it lightened my underarms just in time for spring. I wish I knew about this sooner." —Michaella Leyein

    Get a set of two from Amazon for $14.99.

    14. Essence Lash Princess Mascara adored by literally thousands of reviewers because it delivers on its promises by adding effortless volume and length to your lashes. If you've lost years of your life scouring the internet for the ideal mascara, your search is officially over.

    buzzfeed editor's eyes before and after using the mascara with the done lashes looking darker and longer
    Kayla Boyd / BuzzFeed

    BuzzFeed Editor Kayla Boyd tried this out and raves: "As someone who isn't a big fan of false lashes (the glue irritates my eyes and I'm terrible at applying them) this budget-friendly holy grail does the trick for both lengthening and volumizing my lashes. After you've given it a minute to dry, it lasts all day long and doesn't smudge or fade. It seriously gives the effect of false lashes, without the discomfort."

    Promising review: "After using Lights, Camera, Lashes by Tarte for the past year, I got tired of breaking the bank over mascara. My sister suggested Essence Lash Princess False Lash Effect and I IMMEDIATELY fell in love. It provides dramatic length and great volume. I can honestly say I can’t stop looking at my eyelashes in the mirror every single day because of how awesome they look. Also, it is very long-wearing. I go from an eight-hour workday right to the gym and sweat like [wild]...and this stuff doesn’t budge! I love it!!" —Carrie E Weikert

    Get a three-pack from Amazon for $14.97 (also available individually.

    For more info and review pics, check out Kayla's full Essence Lash Princess Mascara review!

    15. Illuminating nail concealer for the most subtle, natural look that still gives off luxurious manicure vibes. If you're currently healing weak, brittle nails, these will give 'em a soft, smooth appearance in the meantime!

    a milky neutral manicure
    a close up on a pink manicure

    Reviewers love how buildable this polish is. Additionally, Londontown is a small business that primarily sells nail care.

    Promising review: "I’m not a big review writer but I had to write one about this polish! Now, it has only been a few days, but so far, it has been the best nail polish I have ever used! I was hesitant because it’s way more than I have ever spent on nail polish. But it is so worth it. I don’t know why it seems so different but it was easy to apply and looks as good as when I get a manicure. I have never had that when I have done my own nails! So far, I am hooked!" —jenc

    Get it from Amazon for $20 (available in five shades).

    16. A "why didn't I try this sooner?" teeth-whitening pen that'll help get rid of stubborn stains from wine, coffee, and tea that you've tried literally everything else on. It's painless, effective, *and* mint-flavored. 

    Promising review: "I have extremely sensitive teeth from over-whitening in high school but this product has been such a lifesaver! I am a daily black coffee and red wine [drinker] so my teeth have taken a toll as far as staining goes. Seriously, I was very hesitant on getting this because of how sensitive my teeth are but I wish I got it sooner! This is such a great product!" —Mimi Doherty

    Get a two-pack from Amazon for $14.96.

    17. A foot file so you can get rid of crusty feet immediately. Instead of going to the nail salon for rough calluses or cracked skin, rub this file on your feet and watch the dead skin fall right off. Can you believe you lived with those crusties all this time? Me neither.

    reviewer before photo of the bottom of their dry, crusty, cracked foot
    same reviewer after photo looking smooth with no crust, cracks, or dryness

    Promising review: "Okay, so I’m still in shock how well this worked and gave me soft beautiful heels again! I’ve had dry, cracked 'teeth' on my heels since eight years ago from being a server at two restaurants…and I’m like WHY DIDN’T I discover this sooner?! It had gotten so bad that I was embarrassed to wear sandals in public because they just looked so gross. Then one day I realized that I should probably try SOMETHING because they were getting so bad that the 'teeth' would scratch my leg at night when my foot swiped my leg and it hurt haha so I saw this Rikans file for $10 and after some research decided to give it a shot. I honestly thought it would take at least 10 sessions before I’d see any improvement but NO! This tool just grated my teeth away in ONE session." —benjamin kim

    Get it from Amazon for $9.95.

    18. OR! A bottle of professional-grade callus-removing gel if the thought of repeatedly scrubbing or filing your feet gives you the willies. This will get you jaw-dropping results without paying for a very uncomfortable visit to your manicurist.

    Just presoak your feet, apply the gel, let sit for 5–10 minutes, and rinse! It's recommended you go back in afterward with a foot file just to make sure no residue or dead skin is left behind.

    Want to know more? Check out our full Lee Beauty Callus Remover write-up!

    Promising review: "I have the driest heels and this is the ONLY product that has ever worked. Before I used this, my heels had some pretty deep cracks and now they're almost baby soft again. BUT please follow the directions...left it on my super-dry thick-callused heels for only three minutes and the calluses were literally melting off! Wonderful product! So glad I don't have to go soak my feet in those tubs at the nail salon anymore." —Kiki

    Get it from Amazon for $14.99 (also available as a two-pack).

    19. Elizavecca Hair Treatment, aka an affordable alternative to Olaplex you'll wish you'd started using ages ago! It contains collagen and protein extracts to help repair damaged, over-processed locks. Simply apply it on wet hair after a shampoo, wait five minutes, and rinse it out.

    Person with curly hair wearing glasses and a graphic tee, partial face visible, sitting against a brick wall
    Before and after image of a BuzzFeed editor's hair, with the after image looking much shinier and curling more
    www.amazon.com, Bek O'Connell / BuzzFeed

    This is designed to work on all hair types. Many reviewers with 2b4c curls mention it worked for them! 

    Promising reviews: "This product leaves my hair soft and silky every time I use it. It’s a miracle product. There isn’t much of a scent, which is fine. It only takes a small pea-sized amount. When I first purchased this product my hair was very dry and I had just been to the salon where the stylist commented that she could tell I colored and blew my hair dry often, not exactly something you want to hear, so I had a salon treatment done. My stylist, of course, suggested I come back more often and pay the exorbitant price of the salon every other week. I don’t think it was all that horrible but it was dry. I found this product on Amazon and used it instead. I’m really glad I did bc it’s saved me a ton of money." —Laura's things

    "First time trying this product and it made my hair so soft!!!! I don't regret purchasing it!" —Amado

    Check out BuzzFeed's full review of the Elizavecca hair treatment for more deets!

    Get a bottle from Amazon for $8.43.

    20. Bio-Oil with such a long list of benefits, you'll never run out of uses for it! It's great for evening your skin tone, fading stretch marks, and reducing the appearance of acne scars. It absorbs super quickly so it won't feel heavy or greasy, either. Sorcery or not, that's Bio-Oil for ya!

    model holding Bio-Oil bottle behind their back which has a scar on it
    reviewer before photo of skin with scars / after photo of them lighter and less visible after using Bio-Oil

    Promising review: "What kind of sorcery is this? I used this for the first time last night on some recent acne scars, and I'm in utter shock. They look like they've been healing for weeks.... this stuff must be made of pixie dust or something. It's way too good to be true. From now on, I will be putting this all over my skin before bed every night! I don't even care if it means washing my sheets more often — SO WORTH IT!" —Julia Richardson

    Get it from Amazon for $10.11+ (available in two sizes).

    21. A truly transformative L'Oreal lamellar water rinse-out treatment — it'll ~treat~ your hair to next-level softness in a matter of seconds... literally. Lather it on wet lengths, massage for eight seconds, and rinse it out. That's the best magic trick I've ever seen!

    A reviewer with defined coily hair
    Reviewer with shiny long, straight hair

    Shine in a silicone-free product?! Dreams really do come true. Reviewers with everything from stick straight to 4c curls love this product.

    Promising reviews: "I don’t usually do reviews on products, but for this one, I absolutely have to. I have 3c type hair and struggle with a lot of breakage, unmanageability, and moisture. When my mom mentioned this product to me I didn’t take her seriously because of the simple fact that we have two completely different hair textures. I never would have thought this brand would work on my hair. I have always used ethnic hair products and stayed away from brands such as this one because of the alcohol consumption. I have never in my 22 years felt my hair like this. I feel like I have a completely different head of hair. This product is so amazing and I will FOREVER be using this product in my hair regimen. Thank you so much!! ♥️" —Theressa Hailey

    Promising review: "Used this for the first time and I love it! Made my dry hair shiny and healthy looking! I wish I would have discovered this product sooner!" —Riley

    Get it from Amazon for $9.97.

    22. LilyAna Naturals eye cream that'll brighten your under-eye area with dazzling ingredients, like provitamin A, vitamins C and E, and rosehip seed oil. Reviewers love that it reduces the appearance of dark circles.

     bottle of eye cream in a reviewer's hand
    before and after images of a reviewer whose dark, saggy under eyes become less saggy and brighter

    LilyAna Naturals is a family-owned small business using natural ingredients to craft high-quality skincare products.

    Promising review: "I've been using this for a couple of months now and I really like it! Previously I've used Clinique or Origins...this works just as well or better. I wish I had found this sooner as it is a lot less expensive than other alternatives. I've seen other reviewers say they keep it in the fridge and while I don't find that necessary I may have to try because it sounds very refreshing!" —Cat SV

    Get it from Amazon for $14.99+ (available in three sizes and in packs of two).

    23. pore-clearing cleansing oil when you want results you can *actually* see. This stuff removes all traces of makeup and sucks sebum from your pores so that your skin is visibly clearer and smoother! Once you see the proof, you'll only be a believer. 👀

    the reviewer with glowy glass skin
    the sebum that came out of the reviewer's pores

    BTW, a lot of reviewers say they use this as part of their double cleansing routine. As the name implies, double cleansing is a method of cleansing your face twice: first with an oil-based cleanser, and again with a water-based cleanser to help get all the yucky stuff out of your pores.

    Promising reviews: "BEST OIL CLEANSER I SWEAR. I’ve gone through 3-4 bottles now and it continues to cleanse my skin AMAZING. It melts makeup, clears pores. Honestly a heaven-send. The first time I used it, it cleared a lot of my sebum and even now when I use it, it clears any dead skin and dirt I have, even when I don’t wear makeup. BUY IT, it's amazing. You can see all the dirt that came out of my face recently in the photo [above, right]." —rexichor

    "Got it because it was all over my TikTok and I wanted to try the double cleansing. And wow, I don't regret it, it's amazing!!!! Leaves my skin so soft and so hydrated. I use it before my water base cleanser and it has helped me reduce my breakouts. I love the texture, the smell is very subtle (you can barely smell it) and I just love it." —Linette González

    Get it from Amazon for $17.69.

    24. Maybelline's Instant Age Rewind concealer for a quick, lightweight under-eye application instead of packing on several layers.  It also helps minimize dark circles and puffiness so you'll be glad to *finally* add this lil' magic stick to your makeup bag.

    Promising review: "I love this makeup! I only wish I'd found it sooner. I use it as a concealer for dark circles. It is very easy to apply and blend and while it provides good coverage it doesn't feel or look heavy. I've added it to my daily routine following moisturizer even on 'low makeup' days where I'm really only slapping on mascara and lip gloss." —cav6

    Check out our full review of Maybelline's Instant Age Rewind Concealer for more deets.

    Get it from Amazon for $8.80 (available in several shades).

    25. An exfoliating mitt to help you achieve  ~super smooth~ skin without the use of harsh chemicals or rough dry brushes. Regular exfoliation is great for reducing those semi-embarrassing probs, like bumps and ingrown hairs.

    Promising review: "Right out of the box I could tell these mitts were going to be exactly what I needed. Excellent quality and easy to use! I’ve tried them twice already and my skin is now incredibly smooth! After I scrubbed my arm, I looked at the mitt and saw it was covered with dead skin cells. I’ll be buying more of these as gifts for girlfriends (in a fun spa gift basket)!" —Danielle

    Get it from Amazon for $10.99 (also available as a two-pack).

    26. tinted plumping lip oil so you can transform your precious pout in a flash. Beeswax, cocoa butter, and essential oils help lock in moisture and plump your lips. Don't believe me? See for yourself!

    Promising review: "I love this product. It's so glossy. It's definitely better than the Dior lip oil and cheaper." —Lexi

    Get it from Amazon for $6.70+ (available in five colors).

    27. E.l.f.'s Poreless Putty Primer that'll blur your pores and give you a buttery-smooth, matte complexion that's ~primed~ and ready to receive any makeup you may apply next. It contains collagen and hyaluronic acid, so you know it's the good stuff.

    reviewer with their makeup done
    reviewer holding the tin of beige colored primer

    Check out a TikTok of the E.l.f. Poreless Putty Primer in action!

    Promising review: "I LOVE this stuff....it is like magic on my skin! I can't believe I didn't know about this sooner. It makes my makeup so smooth and beautiful. It also helps my makeup stay on all day without any touch-ups. If you are looking for something to make your makeup look better or reduce the look of fine lines, this is a miracle worker, in my opinion." —Kitty Blocher

    Get it from Amazon for $10 (also available in three other styles and as a three-pack).

    28. A set of tiny dermaplaning razors if you're eager to remove stray eyebrow hairs or peach fuzz the easy way. These leave your skin feeling silky-smooth, which also allows for much better makeup application.

    Reviewer using the tool to dermaplane their face
    reviewer holding up pink dermaplaning razor with peach fuzz on it

    Promising review: "Amazing!! So easy to use. My skin is soooooo smooth after. I love the cap you can place on it when doing your eyebrows so you protect your eyelashes. I mainly use it for eyebrows and upper lip. I wish I would have bought these sooner!!!" —Colleen

    Get a three-pack from Amazon for $5.94 (also available as a nine-pack).

    29. Tower 28 SOS Spray — it will, quite literally, rescue your irritated, sensitive skin. Whether you're battling dryness or breakouts, this pH-balancing spray is perfff for sensitive skin. Plus, it contains no oil, alcohol, or fragrance.

    A before and after of the reviewer using the spray. Before the reviewer had red irritated skin and after it was completely clear with no more redness
    Tower 28

    Tower 28 is an Asian woman-owned business designed for sensitive skin. Their products are free of any sensitivity-causing ingredients, and are also vegan and cruelty-free.

    Promising review: "What is this magic in a bottle??? LIFESAVER!!! I wish I found this product sooner, it really made a difference with pimples, redness, and pores!! Will repurchase forever." —mariavel

    Get it from Tower 28Sephora, or Amazon for $12+ (available in various sizes).

    30. An OGX air-dry leave-in cream when you're aiming for flawlessly tousled waves *without* relying on heat styling tools. Everyone will think you paid a pretty penny at the salon OR that you're a real-life witch.

    According to reviewers, this cream will add a slight bit of volume to thin, fine hair or enhance the waves in those with thick, curly hair.

    Promising review: "I'm so grateful that I found this product. My hair is wavy and frizzy. Every once in a great while my waves resemble curls but the frizz is always there. I've only used this product one time so far and I never want to be without it. I put some on after towel drying (no brushing) my hair, and my waves actually resembled curls! It wasn't instant so I was skeptical but after about 15 minutes I caught a glimpse of my hair in the mirror and I was amazed. It looked styled rather than a ratty mess. I slept on it and it still looked great in the morning!!!" —mich0610

    Get it from Amazon for $7.97.

    31. An eye primer you'll tell all your friends about to ensure *they* don't miss out on this sorcery for a moment longer. It keeps your eye makeup intact ALL day long without any smudging or creasing. Take that, oily eyelids!

    reviewer at 8:30 a.m. showing off their eye makeup
    the same reviewer at 6:30 p.m. showing their eye makeup still looks the s

    Promising review: "So let me start by saying I have used nearly every eyeshadow primer available. From high end to low...they don't hold a candle to Thank Me Later. I have very oily skin. Using this primer, shadow lasts a full eight hours or more. I could get maybe five or six out of the other brands if I was lucky. I got this as a sample in my Ipsy bag, and I had to buy the full-size product straightaway! I couldn't be happier with my purchase. Thank you, Elizabeth Mott, for finally making a primer that lasts! I love this stuff!" —Melissa Mae

    Get it from Amazon for $13.99.

    32. Skin1004's zombie face masks to help hydrate, tighten, and reduce the appearance of pores and fine lines — just like Hanacure but for a lot less! Leave it on for 15 minutes and wash it off to reveal your au naturale glow.

    Promising review: "Smells great! This face mask does exactly what it says. My skin is nice and lifted, hydrated, noticeable reduction in fine lines, improved texture, reduced pore size, and eliminated some newly developed rough patches forming around the hairline. Couldn't be more satisfied with this product! I have pretty good skin for 37, but this mask has really helped take my skin to the next level" —Samantha

    Get an eight-pack from Amazon for $25.

    33. Live Tinted Huestick Corrector, which helps target hyperpigmentation and dark circles like an actual wizard. It's also a 4-in-1 multistick that can be used to add color to your eyes, lips, and cheeks. Cue the "OMG, where have you been hiding?" feels.

    a hand holding several tubes of the huestick corrector in three shades
    photo of model before the stick, photo during with visible marks on face, photo after with it blending and complexion looking smoother and more eevn
    Live Tinted, Ulta

    Live Tinted was founded by Deepica Mutyala, who first went viral for her red lipstick hack for under-eye circles in 2015. The Huestick was the first product the company launched, making waves as the first multi-stick with clean ingredients to also balance out dark circles and spots. It's made with hyaluronic acid, squalane, and vitamins C and E.

    Promising reviews: "I'll admit, I was totally skeptical of these Huesticks. I am 34-years-old, of Sri Lankan descent (medium to deep tan skin) and I've NEVER been good at makeup. I was excited to try these Huesticks, made by and vouched for by a fellow South Asian, but was worried it would look like I was ACTUALLY wearing makeup. I was pleasantly surprised after using Rise under my eyes and around my mouth, blending with a Beauty Blender, and then using my same amount of cc cream and powder foundation. You really still can't tell I'm wearing makeup. I even asked my BF if he could see the orange 'glow' under my eyes before I put on the cc cream and he couldn't see it! It really was color correcting!" —Reviewer

    "I love this pencil. I'm fair and cool-toned and got the peachy pink color. I've previously used other rose pink under eye correctors and brighteners that are pretty good, but the peachy tone and the texture of the pencil are the best I've found. I just pat some concealer over top and it covers my dark circles beautifully. Will repurchase for sure!" —NickiName

    Get it from Amazon (available in nine shades) or Ulta (available in six shades) for $26.

    34. Some ~dazzling~ 24-karat gold collagen under-eye gels that'll instantly rehydrate your puffy, tired eyes. Slap a pair of these on and no one will have a clue that you stayed up for hours scrolling TikTok.

    reviewer wearing the gold eye gels
    before/after of reviewer's eyes looking less puffy and dark after using the eye masks

    Promising review: "I have to say I was a skeptic on these but bought them anyway on a whim after seeing them on The Today Show. Much to my surprise, I found they really did what they said they do. The puffiness under my eyes was substantially reduced and my skin felt much softer and moisturized. They're a great addition to your self-care." —janiem

    Get 15 pairs from Amazon for $9.99 (also available in larger multipacks).

    35. First Aid Beauty's KP Bump Eraser Body Scrub Exfoliant for smooth, healthy skin without any dry patches or bumps ruining your day. Reviewers with keratosis pilaris and other similar skin textures love this stuff for a reason, folks.

    model holding the bottle and squeezing some of the scrub out
    Left: reviewer's before photo of red, bumpy arm / right: arm with visibly less redness and fewer bumps

    Promising review: "I saw this on TikTok and Instagram. I decided to try it and it really works. I used it on my thighs and upper arms. I noticed a difference the first time and even more the second time!!! Fabulous product. Worth every penny." —Launa

    Get it from Amazon for $12+ (also available in larger sizes and in packs of two). 

    36. A cruelty-free intense-therapy lip balm because your parched lips deserve some sweet relief. A few swipes and you'll practically feel the dry, flaky skin disappearing from your lips! It has SPF 25 so in addition to repairing dry, cracked skin, it also provides ongoing protection from the elements.

    reviewer before and after of chapped lips and healed lips
    tube of lip balm

    Promising review: "I have tried many other lip products for my chronic chapped lips, and nothing has worked. Except for this stuff. This stuff is amazing! For the first time in months, my lips don't hurt and aren't bright red. I won't buy anything else!" —Colleen H.

    Get it from Amazon for $10 (available in six flavors and in multipacks).

    37. Wonderskin Wonder Blading One Step Lip Stain Masque you'll obsess over because of how fun it is to use! It glides on a holographic blue and peels off to reveal a stunning lip stain that actually lasts. Reviewers say you can eat and drink without the need for touchups. *Immediately adds to cart.*

    Model applying blue lip mask and peeling to reveal maroon lip stain
    Reviewer peeling off the mask to show red lip stain

    Wonderskin is a small business that specializes in makeup and skincare products. 

    Promising reviews: "I kept seeing Wonder Blading Lip videos on my TikTok. Went to Sephora and couldn’t believe they didn’t have it. Wound up buying it on Amazon and loving it!" —PM

    "I didn’t know what to expect when I received this product, but I have to say I am pleasantly surprised! I absolutely love it! I put it on as soon as it arrived. I kept it on for almost a minute and when I wiped it off with a damp cotton ball, the color was beautiful. It’s true to its word about the 12-hour stay power. I put a little lip balm over it and enjoyed eating, drinking, and talking. It didn’t come off! If you like lip stain? Get this product! It’s a keeper. I will be ordering all of the shades." —Brandy

    Get it from Amazon for $22 (available in 17 shades). 

    Reviews in this post have been edited for length and clarity.