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    Reviewers Don’t Regret Buying These 41 Beauty Products — Except For Wishing They’d Bought ‘Em Sooner

    You, too, will wish you'd found these gems *much* earlier in life.

    1. Kojic Acid Dark Spot Remover Soap with truly magical results — so much so that you'll regret waiting *this* long to add it to your beauty routine. It uses hyaluronic acid, shea butter, vitamin E, and Castile olive oil to hydrate and soothe skin while minimizing dark spots, sun damage, and blemishes.

    Promising reviews: "I got this in hopes of lightening my dark inner thighs. It’s been a month of using the bar every time I shower and I see drastic results already. I was a bit suspicious if this would actually work, but if you are on the fence please take this as a sign to get it and try it out. I’m so excited to see how I look in a few months from now because this thing works and it works fast!" —puppbear

    "I started using this product one month ago. I use it all over my body [and] it lightened my underarms just in time for spring. I wish I knew about this sooner." —Michaella Leyein

    Get a set of two from Amazon for $14.99.

    2. Elizavecca Hair Treatment, aka an affordable alternative to Olaplex you'll wish you'd started using ages ago! It contains collagen and protein extracts to help repair damaged, over-processed locks. Simply apply it on wet hair after a shampoo, wait five minutes, and rinse it out.

    Person with curly hair wearing glasses and a graphic tee, partial face visible, sitting against a brick wall
    Before and after image of a BuzzFeed editor's hair, with the after image looking much shinier and curling more
    www.amazon.com, Bek O'Connell / BuzzFeed

    This is designed to work on all hair types. Many reviewers with 2b4c curls mention it worked for them! 

    Promising reviews: "This product leaves my hair soft and silky every time I use it. It’s a miracle product. There isn’t much of a scent, which is fine. It only takes a small pea-sized amount. When I first purchased this product my hair was very dry and I had just been to the salon where the stylist commented that she could tell I colored and blew my hair dry often, not exactly something you want to hear, so I had a salon treatment done. My stylist, of course, suggested I come back more often and pay the exorbitant price of the salon every other week. I don’t think it was all that horrible but it was dry. I found this product on Amazon and used it instead. I’m really glad I did bc it’s saved me a ton of money." —Laura's things

    "First time trying this product and it made my hair so soft!!!! I don't regret purchasing it!" —Amado

    Check out BuzzFeed's full review of the Elizavecca hair treatment for more deets!

    Get a bottle from Amazon for $7.15.

    3. Reviewer-beloved Brazilian Bum Bum body cream made with guarana extract, coconut oil, and caffeine that'll help smooth and tighten your skin. Plus, it basically smells like sunshine in a jar so you won't even have to bother with perfume.

    model holding jar of Bum Bum cream
    reviewer's before/after showing the skin on their legs looking smoother and tighter

    Promising reviews: "For demographic purposes: Female, 33 years old. I've only been using this for four days and can see a slight difference in the appearance of my cellulite. I have a deep dimple in my left butt cheek and I can already tell that it's shrinking and smoothing out. I've used very expensive creams, oils, and lotions but after four days I already see more results with this product. To make it even better, the scent is amazing! I use it all over because it makes my skin so soft even the next day." —ChelseaK

    "I’ve tried a few different products for my postpartum stomach and nothing seemed to work. I’ve been using this stuff for almost a week and it’s like night and day! My skin is so soft and smooth now, the formula dries on my skin almost immediately and doesn’t leave any sticky residue behind. The smell is nice and not overpowering at all. Wish I'd bought some sooner!" —Amy S.

    Get it from Amazon for $22+ (available in three sizes). 

    4. A fragrance-free CeraVe eye cream, which is a heavenly non-greasy formula to reduce dark circles and puffiness. It was developed with dermatologists and contains a blend of smoothing ceramides and hydrating hyaluronic acid!

    reviewer before using eye cream and the skin under their eyes is dark
    the same reviewer after using the eye cream and their under eye skin is much brighter and less puffy

    Promising review: "Better than my $90 eye cream!! I cannot believe that I haven’t heard of this product sooner! Helped to reduce the appearance of my dark circles within a few weeks. It instantly smoothed fine lines and layers beautifully under my concealer. Hydration lasts all day. I know not all products work for everyone but this is worth a shot given the price is right. I’m just excited that I found a better, less expensive alternative to a pricey eye cream" —Maria

    Get it from Amazon for $13.45.

    5. And CeraVe Retinol Serum that helps refine your skin's texture and tone over time. This lightweight serum uses encapsulated retinol to gently reduce the appearance of pores and acne-related marks. If you've been too scared to try retinoids until now, this is a great place to start.

    And remember, like with any retinol (that actually works) *just do not use it every day.* Start slow and work yourself up if needed, paying attention to your skin. 

    Promising reviews: "This product is magic in a bottle!!! I have been struggling to find a good skincare routine that will remove my acne scars and remove dark spots on my face. I will forever buy this product! I’ve only been using this for two weeks and noticed a huge difference right away! I am so excited to clean my face in the morning and night now! I also bought the Cerave hydrating cleanser, moisturizer, and eye cream and they have been amazing as well! CeraVe is the best! Don’t think twice about this product just buy it!!!" —mallory brook bravo

    "I've been using this for a month or two! I definitely notice smoother skin and less breakouts. Wish I’d tried this sooner. Currently only using 2–3 times/week!" —Rachy

    Get it from Amazon for $12.80.

    6. Cosrx Snail Mucin 96% Power Repairing Essence because believe it or not, snails have the healing touch. This refreshing formula can be used on all skin types! Reviewers are obsessed with how well it heals acne scars, fades dark spots, and smooths fine lines.

    Reviewer before and after picture with redness healed from their face
    The bottle of serum

    This highly concentrated formula contains 96.3% snail secretion filtrate, which helps repair damage while moisturizing your skin.

    Promising review: "I use this stuff twice a day and I swear my skin has never been so soft and clear. I put it on my face damp, pat it into my skin. and let it dry for like 20 seconds. It’s a slimy texture at first but doesn’t dry sticky. I’ve had it since July and have barely used half the bottle. I wish I knew about this sooner! Definitely a trend that’s actually worth the hype. 😍" —Marissa Paige

    Get it from Amazon for $17.  

    7. A coconut-scented nail strengthening cream to repair short, brittle nails that are prone to breaking and chipping. This cream is rich in calcium, jojoba oil, and vitamins to help strengthen nails and condition cuticles.

    Promising review: "This is amazing! I went from super brittle nails that I could never grow out. I had acrylic nails for two years and I wanted a break; they were so thin and damaged from the acrylics. Now only after a few weeks my nails are completely healed and grown and will not break! I wish I found this sooner, I wouldn’t have wasted my time and money on nail maintenance! Try it!" —Chelsea Lauren Hill

    Get it from Amazon for $7.94 (also available in packs of two or three).

    8. I Dew Care dry shampoo powder — sometimes it feels like your roots are on a mission to humiliate you. This will help revive your limp, greasy hair in a flash! It's a fine, hypoallergenic powder that helps absorb oil, sweat, and dirt while adding volume to keep your locks looking fresh longer.

    model holding the powder container
    left: reviewer before photo of stringy, greasy roots / bottom: after using I Dew, roots are full, voluminous and no signs of grease

    BTW, this is cruelty-free! It's suitable for all hair types, too.

    Get a look at how it's used on TikTok.

    Promising reviews: "I can finally skip a day or two between washes!! I’ve tried so many dry shampoos, from drug store to salon and none of them really worked for me. I can apply this product very sparingly along my part and easily skip a shampoo without being self-conscious or having an itchy scalp. Must have for oily hair." —Dino

    "I've tried a lot of different dry shampoos and for me, nothing comes close to this. This will be my go-to from here on out. Biggest regret is not finding it sooner." —Disbdakilla

    Get it from Amazon for $18

    9. LilyAna Naturals eye cream so you can brighten your under-eye area with nourishing ingredients, like provitamin A, vitamins C and E, and rosehip seed oil. Reviewers love that it reduces the appearance of dark circles.

     bottle of eye cream in a reviewer's hand
    before and after images of a reviewer whose dark, saggy under eyes become less saggy and brighter

    LilyAna Naturals is a family-owned small business using natural ingredients to craft high-quality skincare products.

    Promising review: "I've been using this for a couple of months now and I really like it! Previously I've used Clinique or Origins...this works just as well or better. I wish I had found this sooner as it is a lot less expensive than other alternatives. I've seen other reviewers say they keep it in the fridge and while I don't find that necessary I may have to try because it sounds very refreshing!" —Cat SV

    Get it from Amazon for $15.99+ (available in three sizes and in packs of two).

    10. A "why didn't I try this sooner?" teeth-whitening pen that'll help get rid of stubborn stains from wine, coffee, and tea that you've tried literally everything else on. It's painless, effective, *and* mint-flavored. 

    Promising review: "I have extremely sensitive teeth from over-whitening in high school but this product has been such a lifesaver! I am a daily black coffee and red wine [drinker] so my teeth have taken a toll as far as staining goes. Seriously, I was very hesitant on getting this because of how sensitive my teeth are but I wish I got it sooner! This is such a great product!" —Mimi Doherty

    Get a two-pack from Amazon for $18.95.

    11. Sulfate-free Biotin shampoo because not everyone wants to take a bunch of supplements and hope it'll fix their thinning hair. This uses botanical extracts to thicken and hydrate while also helping to clarify and remove product buildup. Zero regrets here!!!

    reviewer's before shot of their thinning hair with receding hairline
    same reviewer's after shot with their hair looking fuller and thicker after using the shampoo

    Talk to your doctor before using this product if you're experiencing hair loss. Read more about biotin shampoo and hair at Cleveland Clinic.

    Promising reviews: "I love this shampoo! I had gastric sleeve surgery and my hair was very, very thin. I started taking biotin and switched to biotin shampoo as recommended by my doctor. It doesn’t make your hair grow by washing it but it makes your hair and roots stronger. And it worked. After using the whole bottle, my hair was stronger. I had a lot of new growth that was sticking around (the previous new growth fell out early on) and my hair was getting thicker. Eight months later, my hair is back to normal. It's longer and thicker than ever. I still use it twice a week and love it! I’m not in love with the way it smells but others love it when they smell my hair." —Diane J. Huff

    "This shampoo has changed my hair from limp, fine hair to thick, shiny hair. My scalp is tingly clean and I enjoy shampooing. I wish I would have found this product sooner." —Just ask me

    Get it from Amazon for $10.76+ (available in three sizes).

    12. An exfoliating scrub mitt for ~super smooth~ skin ASAP — no harsh chemicals or rough dry brushes necessary. Regular exfoliation is also great for reducing bumps and ingrown hairs, so your only regret will be putting it off for so long.

    reviewer showing their legs before and after using the glove and how different their legs look
    Reviewer's mitt with visible dead skin flakes

    Promising review: "I have always used body scrubs, so many different kinds and brands. When using this mitt I didn't see much dead skin but I wasn't expecting to since I consistently use body scrub. After using this mitt my skin has never felt softer or smoother. I wish I found this sooner, I would have saved a lot of money not buying scrubs. This is a wonderful price for a wonderful product. If it is in your cart buy it now!!" —Amazon Customer

    Get it from Amazon for $9.99 (also available in packs of two).

    13. Essence's Lash Princess mascara adored by thousands of reviewers because it truly delivers on its promises by adding volume and length to your lashes. You'll kick yourself for buying expensive name brands for so long, but not anymore!

    BuzzFeed editor showing one eye with no mascara and the other with mascara looking much more voluminous and full
    BuzzFeed editor showing a close up view of the difference
    Kayla Boyd / BuzzFeed

    BuzzFeed Shopping editor Kayla Boyd swears by this mascara and said: "As someone who isn't a big fan of false lashes (the glue irritates my eyes and I'm terrible at applying them) this budget-friendly holy grail does the trick for both lengthening and volumizing my lashes. It uses a conic shape fiber brush to help the mascara apply evenly without getting too clumpy. Plus, it's cruelty-free!" Peep more deets in her full Essence Lash Princess mascara review.

    Promising review: "Outstanding, unbelievable eyelashes! This product is easy on the eyes, no irritation, and WOW!! What volume. Oh how I wished I would have discovered this sooner." —Tamara Adkisson

    Get it from Amazon for $4.99 (also available in packs of three).

    14. And L'Oréal Voluminous Primer Mascara if it's time to pump up your lashes without having to resort to falsies or pricey extensions. It goes on white and helps lengthen your eyelashes before you apply your fave mascara! 

    reviewer with primer on with white lashes
    reviewer with bold mascara after using primer

    Promising review: "Why haven't I found this stuff sooner?!? My lashes are thin, sparse, uneven, and falling out. Big hot mess. I'm a mom so I don't have time to do false eyelashes. But this stuff makes my lashes look longer, darker and fuller. And after I take off my makeup, my lashes still look long, feel soft, and are noticeable. I don't know how I lived without this stuff." —A Rose

    Get it from Amazon for $8.15  (also available in packs of two).

    15. blackhead scrub stick to get rid of any excess sebum and other impurities that might be clogging your precious pores. After cleansing, rub it on your face to exfoliate *and* banish stubborn blackheads and whiteheads!

    A black small octopus shaped remover in a reviewer's hand
    the cap off to show the salt on the top of the remover

    Psst! TikTokers love this thing!

    Promising review: "Years of stubborn whiteheads and blackheads gone after a few uses! I wish I had bought this sooner! I’ve been struggling with deep whiteheads and blackheads on my chin and nose for years. I get monthly facials with microdermabrasion and it barely helps. After about a week's worth of use out of this, they are finally coming to the surface and can be extracted!" —Allie

    Get it from Amazon for $12.50

    16. Bio-Oil with endless benefits so you'll never run out of uses for it! It's great for evening your skin tone, fading stretch marks, and reducing the appearance of acne scars. It absorbs super quickly so it won't feel heavy or greasy, either. No regrets whatsoever — except wishing you found it years ago.

    Promising review: "I just bought this and oh my goodness, the difference in my cystic acne scars is amazing. The damage is already starting to disappear and this product just got a return customer. It's been hard for me to figure out what to do with my skin since I had my daughter and started getting really bad acne. I wish I had found this sooner!" —Malia

    Get it from Amazon for $9.95+ (available in two sizes).

    17. pore-clearing cleansing oil when you want results you can *actually* see. This stuff removes all traces of makeup and sucks sebum from your pores so that your skin is visibly clearer and smoother! Once you witness the proof, you'll only wish you'd bought it sooner  👀.

    the reviewer with glowy glass skin
    the sebum that came out of the reviewer's pores

    BTW, a lot of reviewers say they use this as part of their double cleansing routine. As the name implies, double cleansing is a method of cleansing your face twice: first with an oil-based cleanser, and again with a water-based cleanser to help get all the yucky stuff out of your pores.

    Promising reviews: "BEST OIL CLEANSER I SWEAR. I’ve gone through 3-4 bottles now and it continues to cleanse my skin AMAZING. It melts makeup, clears pores. Honestly a heaven-send. The first time I used it, it cleared a lot of my sebum and even now when I use it, it clears any dead skin and dirt I have, even when I don’t wear makeup. BUY IT, it's amazing. You can see all the dirt that came out of my face recently in the photo [above, right]." —rexichor

    "Got it because it was all over my TikTok and I wanted to try the double cleansing. And wow, I don't regret it, it's amazing!!!! Leaves my skin so soft and so hydrated. I use it before my water base cleanser and it has helped me reduce my breakouts. I love the texture, the smell is very subtle (you can barely smell it) and I just love it." —Linette González

    Get it from Amazon for $17.69.

    18. Mighty Patches, which are truly ~tiny but mighty~ with the power to pull gunk out of zits. Put one on at bedtime and behold the grossness (but also amazingness, tbh) when you wake up. And if you have trouble with picking and popping, you'll be thrilled to add these to your skincare routine!

    person holding pack of 36 circular Mighty Patches on a plastic adhesive strip
    reviewer with three puss-filled Mighty patches on finger

    BuzzFeed Shopping editor Amanda Davis tried these and says: "I've tried various (countless 😅) pimple patches in the past and The Mighty Patch definitely takes the cake. I stick it on and honestly forget that it's even there. The adhesive is strong, so it stays on during my tossing and turning at night, but I often wear it during the day, too! I work from home, and it's not noticeable during my video calls which I truly, truly appreciate. I begin seeing the gunk from my zits after 2–3 hours of having it covered, but I leave it on for at least the full six. When it's removed, it's like the healing time was sped up and what would've taken a couple of days took just HOURS."

    Be sure to read the full Mighty Pimple Patch review for more deets!

    Promising review: "I had never heard of these and LUCKILY I found them while browsing same-day shipping items and decided to give them a try. I started dermaplaning recently and I get a pimple almost every time I do. These little patches actually work, they are ABSOLUTELY AMAZING!!! I wish I'd known about them sooner!!!" —MV

    Get a 36-pack from Amazon for $11.69.

    19. The Flick Stick winged eyeliner stamp for anyone who's officially lost count of how many hours they've spent trying to perfect the cat-eye look. It only takes a few seconds to apply but it'll last the entire day *and* it's waterproof! You'll dream of a day when you bought this eons ago. 

    reviewer holding up the tool showing a close up of the stamp
    another reviewer showing their finished eyeliner look using the stamp

    Check out this TikTok of the Lovoir Winged Eyeliner Stamp in action!

    The Flick Stick comes from New Zealand-based brand and small biz Lovoir Beauty

    Promising review: "So easy to use!! Wish I had known about this product so much sooner!! Easily did my winged liner in only a couple of minutes and didn’t have to worry about any touchups!!" —Andrea H.

    Get it from Amazon for $14.98 (available in four styles).

    20. A foot file that'll help get rid of crusty feet immediately. Instead of going to the nail salon for rough calluses or cracked skin, rub this file on your feet and watch the dead skin fall right off. Can you believe you lived with those crusties all this time? Me neither.

    reviewer before photo of the bottom of their dry, crusty, cracked foot
    same reviewer after photo looking smooth with no crust, cracks, or dryness

    Promising review: "Okay, so I’m still in shock how well this worked and gave me soft beautiful heels again! I’ve had dry, cracked 'teeth' on my heels since eight years ago from being a server at two restaurants…and I’m like WHY DIDN’T I discover this sooner?! It had gotten so bad that I was embarrassed to wear sandals in public because they just looked so gross. Then one day I realized that I should probably try SOMETHING because they were getting so bad that the 'teeth' would scratch my leg at night when my foot swiped my leg and it hurt haha so I saw this Rikans file for $10 and after some research decided to give it a shot. I honestly thought it would take at least 10 sessions before I’d see any improvement but NO! This tool just grated my teeth away in ONE session." —benjamin kim

    Get it from Amazon for $9.99.

    21. Or, a callus-removing gel if the thought of repeatedly scrubbing or filing your feet gives you the willies. Now you can solve the problem with very little effort on your end.

    Promising review: "This has been a lifesaver. I bought this and a pedicure kit. Had I known how good this would work I would have just purchased this. I had no idea this existed. I have been living in pain for years due to a callus on my foot that comes and goes after a lot of work. This stuff melts the skin away. I am amazed and wish I found it sooner." —Samantha Sims

    Get it from Amazon for $14.99 (also available in packs of two).

    22. A truly transformative L'Oreal lamellar water rinse-out treatment — it'll ~treat~ your hair to next-level softness in a matter of seconds... literally. Lather it on wet lengths, massage for eight seconds, and rinse it out. That's the best magic trick I've ever seen!

    A reviewer with defined coily hair
    Reviewer with shiny long, straight hair

    Shine in a silicone-free product?! Dreams really do come true. Reviewers with everything from stick straight to 4c curls love this product.

    Promising reviews: "I don’t usually do reviews on products, but for this one I absolutely have to. I have 3c type hair and struggle with a lot of breakage, unmanageability, and moisture. When my mom mentioned this product to me I didn’t take her seriously because of the simple fact that we have two completely different hair textures. I never would have thought this brand would work on my hair. I have always used ethnic hair products and stayed away from brands such as this one because of the alcohol consumption. I have never in my 22 years felt my hair like this. I feel like I have a completely different head of hair. This product is so amazing and I will FOREVER be using this product in my hair regimen. Thank you so much!! ♥️" —Theressa Hailey

    Promising review: "Used this for the first time and I love it! Made my dry hair shiny and healthy looking! I wish I would have discovered this product sooner!" —Riley

    Get it from Amazon for $9.59.

    23. A lightweight sun milk for silky smooth sun protection (SPF 50+ to be exact) you can wear alone or under makeup. You won't have to worry about greasy residue, long drying times, or annoying white cast.

    In the photos above, you can see a reviewer before applying the sun milk, after application, and how the product looks under makeup.

    Promising review: "Absolute best sunscreen for sensitive skin! This was my first time purchasing this product and I have no regrets! I have a difficult time finding a daily wear sunscreen that will not only offer protection but not irritate my skin, not cause breakouts, and look great under my makeup. I have tried so many and with this product, I’ve finally found everything I was looking for! It causes absolutely no irritation or breakouts and it doesn’t pill when I apply my foundation or powder. It does have a slight fragrance but it’s very mild and since it doesn’t irritate my skin or eyes, I don’t mind. It absorbs very quickly and as someone who has a darker skin tone, I notice it leaves no white cast, which I love!" —CheyCheyChey

    Get it from Amazon for $19.70.

    24. Revlon Volcanic Face Roller to help you bid farewell to that unwelcome shiny, oily layer that suddenly appeared after doing your makeup. This magical tool will absorb it with just a few swipes. No extra powder required!

    A customer review photo of them holding the face roller
    reviewer showing one side of face matte and smooth after using roller and the other side still shiny without having used the roller

    It's also easy to clean: Just twist and unlock the roller's ring, gently pull out the stone part, wash the stone with a gentle cleanser, rinse it off, and let it air dry before using it again!

    Promising review: "I was shocked! This actually works. It takes the oil away without distributing the makeup. Game changer for me. I don’t know why I didn’t know about this sooner." —Lesa A.

    Get it from Amazon for $11.04.

    25. Peripera Ink Velvet Lip Tint so you can apply lip color once in the morning and not have to think about it for the rest of the day! It won't dry or crack *and* there are tons of color options. This is one of those beauty staples you'll wish you'd found MUCH sooner.

    model wearing shade 'classy plum rose' and holding up lip tint bottles
    Amazon

    Promising reviews: "I'm horrible with lipstick, I can never make it last. But this stuff did! The best part is that it did not dry out my lips like other lip stains do. The color is rich and bold. Love it." —Wendy M.

    "Applies smoothly, easy to blend, and highly pigmented. It feels lightweight and comfortable, doesn’t dry out my lips, stain lasts for hours, and goes great on my cheeks as well. New fan. Will be getting more. Don’t know why I didn’t try this sooner."Dillon C.

    Get it from Amazon for $9.90 (available in 23 shades).

    26. Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant — you'll take care of blackheads *and* leave your skin feelin' super smooth. It's packed with 2% BHA (Beta hydroxy acid) to unclog pores and remove dead skin cells. Reviewers can't stop sharing their astonishing results and you'll be low-key jealous you waited so long to join the party. 

    a reviewer holding the travel size 1-oz bottle
    a before and after of a reviewer's results on their cheek

    Apply it after cleansing and toning for a clearer complexion!

    Promising reviews: "I never write product reviews but I am OBSESSED with this product...I am so glad I decided to try something new. I've been using it for less than a week and my pores are smaller, skin tone is more even, breakouts are under control and fading at least twice as fast as usual, and my skin is GLOWING. I have very sensitive, acne-prone skin that is annoyingly combination. I haven't found this to be overly drying or irritating in any way. I would recommend this product to anyone." —Amazon Customer

    "I wish I discovered this product sooner in my life. I had developed milia all over my forehead after having kids. It was all over and it made me insecure in many ways. I read reviews on this product and it has changed my life for the better. It cleared up all of my milia and skin imperfections. It is a remarkable product and I will never use anything else again. I also use the skin cleanser in the shower and together, boom! Clear glowing skin!" —Amazon Customer

    Get it from Amazon for $13+ (available in two sizes).

    27. Revlon's One-Step Hair Dryer and Volumizer brush when your goal is to style and dry your hair at the same time. You'll speed up your routine while giving your hair an unbelievable amount of shine and volume so, like, what are you waiting for?

    Reviewer with tight curls on the right side and completely straight on the other side after using the dryer brush
    Reviewer holding the dryer brush

    Unlike other hair dryers, this one can be held closer to the roots and scalp for a higher volume and lift and helps you curl hair at the end while it dries. It comes with three heat settings and is designed to work on all hair textures — reviewers with 2a–4c hair mentioned it working for them, and especially noted that it helps cut down on drying time!

    Promising reviews: "Oh. My. Gosh. Let me start off by saying I HATE doing my hair. It's long, straight, and really fine so I just let it air dry and call it a day but that leaves it flat, frizzy, and a little wavy in the back. Well I got this puppy in the mail today so immediately jumped in the shower so I could use my new drying brush and this thing is literally magic! It dried it so silky smooth and gave me so much volume. I used it on the low setting first then high and was blown away. I will forever be drying my hair this way. I feel like a hair model LOL. So basically ... just buy the thing. You won't regret it!" —Chloe512

    "I love this, I wish I would have bought it sooner. Best purchase ever and most definitely would buy again. I absolutely love how it leaves my hair, soft and shiny. I don’t even need to straighten my hair because I have curly hair care. This helps me get ready in half the time that I would have to brush it. Blow dry it and flat iron this works." —Miriam Ramos

    Get it from Amazon for $34+ (available in three styles).

    Many reviewers with curl types 4a-c prefer the oval brush, but if you're looking to blow out tighter curls or coils, try the Revlon One-Step paddle brush instead. This model is made for users with curlier hair. You can get it for $33.99. Reviewers of this brush also say it's the best thing they've bought for their hair!

    28. Meltdown acne oil that'll minimize breakouts *without* making your skin dry and dehydrated — how on earth have you lived without this? It contains blue tansy, black cumin seed, rose hip, and tamanu oils to reduce the visibility of acne scars and prevent future breakouts.

    Blume is a woman-owned, POC-owned small business based in Canada that specializes in cruelty-free, vegan, and environmentally-friendly products for skin, body, and period care.

    BuzzFeed Shopping writer Jordan Grigsby says: "Friends, this stuff is the truth. My skin is brighter, glowing, and super duper clear. I am a Blume stan now. I love my skin, but I also get super annoyed with little bumps that seem to never go away. My face is actually so smooth now though. I have oily skin, and I was nervous I'd be a huge ball of grease after using this but nope, not at all! I use it at night and in the morning my skin is perfectly moisturized. Safe to say that I'm in love and their products are staples in my skincare routine. Don't regret repurchasing this at all, ever."

    Promising review: "I have struggled with cystic acne for a decade, and this oil is the only thing that works for me. I use it every single night with my retinol and hydrator serum and my skin has never been better. If I skip a day, I will get a pimple. So really, I can’t live without it :’)" —Chelsea Friend

    Get it from Amazon for $27.95.

    29. Truremedy Naturals Remedy Tea Tree Oil Body Wash made with aloe, mint, and tea tree soap because yes you *can* get rid of those common skin irritations. It also smells absolutely wonderful on account of the coconut, olive, and jojoba oils!

    red splotches around a reviewer's tattoo
    the same reviewer's skin cleared up after using treremedy body wash

    Read more about tea tree oil and how it can help with acne at Mayo Clinic.

    Promising reviews: "I have been struggling with tinea versicolor for over a year now and have not found anything to soothe the itching/pain that comes with it other than this. I have only been using the body wash for about a week and it’s made an enormous difference! I have tried prescription creams, medicated lotions, etc. but I have never had results like this! Such good stuff. 10/10 recommend" —Blackburn's

    "I wanted to wait to review after two weeks of use. I’ve noticed that my usual BO at the end of the day is now nonexistent. My back and chest acne have cleared up. I haven’t gotten any ingrown hairs or experienced any re-growth itching on my bikini line. This thing is magic in a bottle and I wished I had found it sooner!" —xXSUXx

    Get it from Amazon for $14.99 (also available in packs of two).

    30. A set of tiny dermaplaning razors to remove any stray eyebrow hairs or peach fuzz that's been bugging you. These leave your skin feeling silky-smooth, which also allows for much better makeup application.

    Reviewer using the tool to dermaplane their face
    reviewer holding up pink dermaplaning razor with peach fuzz on it

    Promising review: "Amazing!! So easy to use. My skin is soooooo smooth after. I love the cap you can place on it when doing your eyebrows so you protect your eyelashes. I mainly use it for eyebrows and upper lip. I wish I would have bought these sooner!!!" —Colleen

    Get a three-pack from Amazon for $5.94 (also available in packs of nine).

    31. First Aid Beauty's KP Bump Eraser Body Scrub Exfoliant so you can have the smooth, healthy skin you've always dreamed of. No more dry patches or bumps ruining your day! Reviewers with keratosis pilaris and other similar skin textures swear by it.

    Promising review: "I am sorry that I did not discover this years ago! I have ordered two of them by mistake and it’s one of my best mistakes. I have had the ingrown hair issue on my legs for years now, which causes the 'strawberry legs' issue as well. I’ve been using once a week for a month now and my legs have never seen a smoother day before! It is incredible. I apply it on my legs and scrub it with my bare hands a little bit, then I continue doing it with the scrubbing side of my sponge for a couple of minutes. I’m scared to stop using it. I don’t want to go back to my old legs!" —Eylote

    Get it from Amazon for $12 (available in four sizes and in packs of two).

    32. A rechargeable Finishing Touch electric razor that'll have you wondering why you've wasted so much of your life messing with a manual razor. I dare you *not* to keep touching your silky-smooth legs after using it. There's even a built-in light so you never miss a spot!

    It features 18-karat gold-plated heads to contour every curve on your leg. Reviewers with disabilities or injuries also say it makes it way easier to get the job done!

    BTW, this is solely for use on legs, do NOT use under your arms! 

    Promising review: "I suffer from razor bumps and hate shaving due to the aftermath of doing so!!! This product is so easy to use, it's lightweight, and charges fast. The BEST part is NO razor bumps or burn. My only regret is not knowing about this product sooner." —Rochelle Yohn

    Get it from Amazon for $40.

    Psst — BuzzFeed Shopping editor Samantha Wieder is also a huge fan of the Finishing Touch eyebrow hair remover, and they make a tool for general facial hair removal too!

    33. Maybelline's Instant Age Rewind concealer if you love a quick, lightweight under-eye application instead of packing on several layers.  It also helps minimize dark circles and puffiness so you'll be glad to *finally* add this lil' miracle to your makeup bag.

    gif of BuzzFeed editor applying the concealer under eyes
    top: reviewer before photo of dark circles under eyes / bottom: after using concealer, under-eye area looks brighter with dark circles less visible
    Kayla Suazo / BuzzFeed, www.amazon.com

    Promising review: "I love this makeup! I only wish I'd found it sooner. I use it as a concealer for dark circles. It is very easy to apply and blend and while it provides good coverage it doesn't feel or look heavy. I've added it to my daily routine following moisturizer even on 'low makeup' days where I'm really only slapping on mascara and lip gloss." —cav6

    Check out our full review of Maybelline's Instant Age Rewind Concealer for more deets.

    Get it from Amazon for $8.80 (available in 15 shades).

    34. E.l.f.'s Poreless Putty Primer to blur your pores and give you a buttery-smooth, matte complexion that's ~primed~ and ready to receive any makeup you may apply next. It contains collagen and hyaluronic acid, so you know it's the good stuff.

    reviewer with their makeup done
    reviewer holding the tin of beige colored primer

    Check out a TikTok of the E.l.f. Poreless Putty Primer in action!

    Promising review: "I LOVE this stuff....it is like magic on my skin! I can't believe I didn't know about this sooner. It makes my makeup so smooth and beautiful. It also helps my makeup stay on all day without any touch-ups. If you are looking for something to make your makeup look better or reduce the look of fine lines, this is a miracle worker, in my opinion." —Kitty Blocher

    Get it from Amazon for $9.99.

    35. A Radha Beauty Rosehip Seed Oil for conquering some of the main difficulties your skin has likely faced: dryness, redness, flakiness, breakouts — need I say more? This fragrance-free oil hydrates and heals while increasing elasticity.

    Radha Beauty is a small business that offers a slew of all-natural, organic beauty products.

    Promising review: "I've been meaning to purchase rosehip oil for a while and kept putting it off. I only regret not trying it sooner. After my evening cleanse, I use about six drops and gently push it into the skin on my face and neck. The difference even after the first week is uncanny. Clear, smooth, even – never greasy. I'm thinking about trying it on my scalp, as well, before I wash my hair, to promote hair growth. A definite must for your skincare routine and at the price point, you can't beat it. Will definitely be repurchasing." —The Planned Paralegal

    Get it from Amazon for $14.95.

    Check out our in-depth look at this miracle facial oil!

    36. Rare Beauty liquid blush so you can create the most pinch-able cheeks regardless of your skin tone. If liquid blush is your jam, you def don't wanna sleep on this a moment longer.

    the liquid blush
    gif of a model putting two dots of blush on each cheek and blending with a brush and their finger
    Sephora

    Check out a TikTok of the Rare Beauty liquid blush in action!

    This Latinx-owned business (from founder Selena Gomez, to be more specific!) was launched in 2020 with the goal of helping people celebrate their individuality and their own beauty, nixing the world's impossible beauty standards in the process. And BTW, all Rare Beauty products are vegan and cruelty-free!

    Promising review: "I hope this never gets discontinued because it will take me forever to go through the bottle, but I love it. The color LOVE is so perfect, and I imagine will be great on so many skin tones. So pigmented. Honestly really fun to use. It seems overwhelming and like a lot of pigment, but it blends so well. TikTok made me buy it, and I definitely don’t regret it. I will probably end up buying other colors." —AlexaX

    Get it from Sephora for $23 (available in 13 shades). 

    37. A scalp massager when your neglected scalp needs to be rescued, stat. This helps rejuvenate your scalp by breaking down product buildup, and it just feels really nice, too.

    Reviewer holding the massager to show the textured spikes
    Side view of reviewer holding scalp massager showing the bristles and how easy it is to grip

    Promising review: "I LOVE this brush! My hair is really thick, so I always have a problem with my scalp not getting clean. No matter what I tried, I’d always end up finding itchy spots where there’s still shampoo or conditioner left in my hair. With this, my scalp finally feels CLEAN. It also helps with my shedding problem, since I find hair in the [wildest] places. With this brush, I have a lot of loose hair right after I shower, then much less for the rest of the time. It’s amazing, and I wish I had bought one much sooner." —JustSayErin

    Get it from Amazon for $5.93+ (available in three colors).

    38. Wonderskin Wonder Blading One Step Lip Stain Masque you'll obsess over because of how fun it is to use! It glides on a holographic blue and peels off to reveal a stunning lip stain that actually lasts. Reviewers say you can eat and drink without the need for touchups. *Immediately adds to cart.*

    Model applying blue lip mask and peeling to reveal maroon lip stain
    Reviewer peeling off the mask to show red lip stain

    Wonderskin is a small business that specializes in makeup and skincare products. 

    Promising reviews: "I didn’t know what to expect when I received this product, but I have to say I am pleasantly surprised! I absolutely love it! I put it on as soon as it arrived. I kept it on for almost a minute and when I wiped it off with a damp cotton ball, the color was beautiful. It’s true to its word about the 12-hour stay power. I put a little lip balm over it and enjoyed eating, drinking, and talking. It didn’t come off! If you like lip stain? Get this product! It’s a keeper. I will be ordering all of the shades." —Brandy

    "I love lip stains and I’ve tried them all. This is by far the best. I only wish I’d gotten it sooner. It’s been sitting on my wishlist for a while. Fantastic, lasting color." —Shana

    Get it from Amazon for $22 (available in 21 shades). 

    39. Fanola Purple Shampoo that'll tone down brassy hair with violet pigments. If your blonde strands are turning yellow, this trusty formula will help even it out before your next salon visit. Plus, it only takes a few minutes to apply in the shower!

    There's also a vegan version available for your hair care routine!

    Promising review: "This is the queen of purple shampoos. I am only upset that I did not discover this sooner. I cannot speak to the moisturizing nature, the scent, or anything else like that because I shampoo my hair with Innersense and then layer my purple shampoo on top of that and lather really well, but I can tell you there is literally no orange in my hair at all. It is very difficult to get the orange tones out. But between my hairstylist and this amazing purple shampoo, I have achieved a beautiful, no orange-toned, wheat-looking blonde color. It is literally my dream hair color. I’m thinking of taking this shampoo to my next color appointment so my stylist can see it—and to make sure she doesn’t use anything else on me." —dani

    Get it from Amazon for $16.49 (available in three sizes and in packs of three; OR check out his one for brunettes for $16.25).

    40. Tower 28 SOS Spray so you can, quite literally, rescue your irritated, sensitive skin. Whether you're battling dryness or breakouts, this pH-balancing spray is perfff for sensitive skin. Plus, it contains no oil, alcohol, or fragrance.

    The travel size SOS Tower 28 spray
    A before and after of the reviewer using the spray. Before the reviewer had red irritated skin and after it was completely clear with no more redness
    Tower 28

    Tower 28 is an Asian woman-owned business designed for sensitive skin. Their products are free of any sensitivity-causing ingredients, and are also vegan and cruelty-free.

    Promising review: "What is this magic in a bottle??? LIFESAVER!!! I wish I found this product sooner, it really made a difference with pimples, redness, and pores!! Will repurchase forever." —mariavel

    Get it from Tower 28Sephora, or Amazon for $12+ (available in various sizes).

    41. Gisou honey-infused hair oil to give your locks some much-needed nourishment — it contains coconut and almond oils to smooth, strengthen, and condition while boosting shine and taming frizzies. The honey helps your hair better retain moisture so you'll see *and* feel it getting healthier with each use.

    the three different bottle sizes lined up
    a before and after of a model with curly hair

    This hair oil works moisturizing wonders for nearly every hair type (from thick and curly to thin and damaged). Check out the reviews below!

    Promising reviews: "I absolutely love this hair oil. I wish I had discovered it sooner! It not only smells amazing, it gives my hair a silky, soft, shine. It tames frizz and flyaways without weighing my hair down. I would absolutely recommend it!" —laurenmarionxo

    "Perfect for curls! I was a bit skeptical about this hair oil because I have never found an oil that works for my fine 3a curls, but this is the best hair oil on the market! It hydrates the hair and leaves it shiny but not weighed down or greasy. Plus the smell is to die for. I wish I had tried this oil sooner!" —Louiebylizzie

    "Thumbs up for fine thin hair. I have fine, thin hair and I really like this oil. I don’t use much, one drop is plenty for me... This is the first and only oil I’ve used that gives my hair beautiful SHINE without weighing it down, just soft bouncy shiny healthy hair...I’ve tried tons of hair oils over the years and this one is my favorite." —Lernzy

    "Not so oily which helps a lot, especially with my 4c hair. Smells really good …and improves shine for long hours." —oasare

    Get it from Sephora for $46+ (available in three sizes, including a mini size for $25).

    Reviews in this post have been edited for length and clarity.