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    31 Makeup Products Under $20 You'll Regret Not Having Bought Sooner

    Looking great has never been this budget-friendly.

    We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    1. Maybelline SuperStay Matte Ink Liquid Lipstick that might just be the longest-lasting lipstick on the market — no, seriously: you can put this on in the morning, eat and drink throughout the day, and your lipstick will still look as good as it did at the beginning of the day.,,

    I have worn it almost exclusively for two years straight, I've rebought it several times, and the best part — it's under $10 a tube. I currently own five shades, but it comes in 45 SHADES, so you're bound to find one that works for you. In addition to being long-lasting, it doesn't leave my lips all dry and cracked like other matte lipsticks I've tried in the past. And I've done the leg work — dozens and dozens of times, I've put this on before dinner, eaten a full meal, drunk some cocktails, and it still looks fantastic when I get back home!

    Get it from Amazon for $7.98+ (available in 45 shades).

    Read our full review of the Maybelline SuperStay Matte Ink Liquid Lipstick here.

    2. Essence Lash Princess Mascara to make your lashes look so long, thick, and full, people will start asking you if you got eyelash extensions.

    buzzfeed editor's eyes before and after using the mascara with the done lashes looking darker and longer
    Kayla Boyd / BuzzFeed

    BuzzFeed Editor Kayla Boyd tried this out and raves: "As someone who isn't a big fan of false lashes (the glue irritates my eyes and I'm terrible at applying them) this budget-friendly holy grail does the trick for both lengthening and volumizing my lashes. After you've given it a minute to dry, it lasts all day long and doesn't smudge or fade. It seriously gives the effect of false lashes, without the discomfort."

    Promising review: "After using Lights, Camera, Lashes by Tarte for the past year, I got tired of breaking the bank over mascara. My sister suggested Essence Lash Princess False Lash Effect and I IMMEDIATELY fell in love. It provides dramatic length and great volume. I can honestly say I can’t stop looking at my eyelashes in the mirror every single day because of how awesome they look. Also, it is very long-wearing. I go from an eight-hour workday right to the gym and sweat like crazy...and this stuff doesn’t budge! I love it!!" —Carrie E Miller

    Get it from Amazon for $4.99.

    For more info and review pics, check out Kayla's full Essence Lash Princess Mascara review! You can also check out her review of the mascara on TikTok!

    3. Or this Vivienne Sabó Classic French Mascara for a cruelty-free, lightweight, buildable formula that'll elongate your lashes without any clumps or flakes.

    Vivienne Sabo / Via,

    Promising review: "I absolutely LOVE this mascara. I have very sensitive eyes and holy moly, I'm in love. I've found my new favorite mascara! It makes my lashes look longer and it looks the same all day long. Plus, it doesn't smudge during the day. It's wonderful and a total must-buy!" —Katherine Ochsman

    Get it from Amazon for $9.35.

    4. A set of Lovoir winged eyeliner stamps if you've given it your all and you just CANNOT get your winged liner to look right even after multiple attempts. This will save you from so much frustration during your makeup routine!


    Promising review: "Let me start by saying this isn't my first cat-eye rodeo. I've tried the taping method, normal liquid liner, plastic winged stamping devices, stencils, all of it! Well, this gem arrived and I immediately had to try it out, all while laughing at how terrible this would probably turn out...but to my surprise I put the left cat-eye on first and it was perfect. I thought this was a fluke and did the right eye...again, it came out clean and perfect! I HAVE NEVER IN MY LIFE BEEN ABLE TO DO A CAT-EYE IN UNDER 10 MINUTES, LET ALONE THE TWO MINUTES THIS TOOK TO DO! There were no sloppy streaks that I had to touch up or anything you would expect. Just a clean, crisp line. I can now do a cat-eye EVERY day and look/feel like a badass. Everyone can think I spend hours doing my makeup in the morning." —LadyMeow

    Get a set of two from Amazon for $11.04 (available in two sizes).

    5. Or a black gel eyeliner with an intensely pigmented formula that won't smudge or run throughout the day. You won't have to use loads of it to get that bold look — just one swipe does the job!

    2 4 1 Cosmetics

    2 4 1 Cosmetics is a small business run by Eritrean twin sisters Feven and Helena who specialize in wearable hypoallergenic makeup. The products are designed for everyday wear and special occasions — to enhance (not cover up!) your beauty, per the brand's mission.

    Promising review: "Wow wow wow. This liner goes on perfectly with one swipe and the lightest touch! It is BETTER than the Marc Jacobs gel Highliner and that is one pretty amazing liner. I’ve got some incredible products that I truly love but 2 4 1 is changing the game and slowly stealing me from my go-tos. Brava, ladies!!!!" —Valerie I.

    Get it from 2 4 1 Cosmetics for $18.

    6. A set of makeup brushes if you're looking to upgrade your makeup collection and want some high-quality brushes. Reviewers say the soft and silky bristles hold up well even after months and months of daily usage and weekly cleaning.,

    The set includes five big Kabuki-style makeup brushes and nine precise eye makeup brushes.

    Promising review: "I’ve had these brushes for a couple of weeks now and I absolutely love them. As a makeup artist I’m always looking for good brushes for a fair price. These brushes are fantastic and you absolutely cannot beat the price. I was a skeptic at first because the price is too good to be true but they really are good brushes. They are super soft and blend the makeup very easily. And they are incredibly easy to clean. I’ll definitely be buying them again." –Tim and Kimmie

    Get the 14-piece set from Amazon for $11.99.

    7. Ownest Cosmetics eyebrow soap because fluffy, full brows are all the rage right now, and this will help you achieve that look in minutes. Plus: Reviewers say your brows will stay in place all day long with this soap!


    Promising review: "I have the kind of eyebrows that look very full with brushing, but can quickly look like one has 'collapsed' once my hair or something else touches it. I’ve used nearly every product from Anastasia BH, but never had luck keeping my brows in place. Well, let me tell you, this stuff is no joke. I had to scrub my eyebrows clean tonight to get them to move. If you need some help holding your fluff, this will be your new favorite product. Also, I was able to ditch the eyebrow pencil since this stuff holds every hair in the place you brush it." —Bailey M, Deacon

    Get a set of two from Amazon for $7.99.

    8. Maybelline under-eye concealer if you've been searching for an easy-to-apply option that can cover your dark circles, blends well, and stays put even during sweaty days. This concealer really does it all!

    Kayla Suazo / BuzzFeed

    Promising review: "I am a makeup snob. I have stupidly high standards for cosmetic performance, and drugstore brands have let me down every single time I've given them a shot. So when I graduated from Covergirl to Sephora after college, I never looked back. My kit is full of Dior and YSL foundation, Armani concealer, Benefit brighteners, etc. But this thing is truly great. The sponge applicator is better than you think. Firstly, it's antimicrobial, so you don't have to worry about the hygiene aspect. Secondly, its ability to blend the product is outstanding. The concealer itself doubles as a highlighter, it looks good without primer, and it lasts so much longer than you'd expect." —Sarita

    Get it from Amazon for $5.40+ (available in 17 shades).

    Check out our full review of Maybelline Instant Age Rewind Eraser Concealer.

    9. An eye primer because you don't want to spend precious time perfecting your eyeshadow just for it to be faded and creased by lunchtime.

    Promising review: "So let me start by saying I have used nearly every eyeshadow primer available. From high end to low...they don't hold a candle to Thank Me Later. I have very oily skin. Using this primer, shadow lasts a full eight hours or more. I could get maybe five or six out of the other brands if I was lucky. I got this as a sample in my Ipsy bag, and I had to buy the full-size product straight away! I couldn't be happier with my purchase. Thank you, Elizabeth Mott, for finally making a primer that lasts! I love this stuff!" —Melissa Mae

    Get it from Amazon for $13.48.

    10. Lip Bar tinted skin conditioner for the most even, dewy, natural-looking makeup look ever. With SPF 11, it'll protect you from the sun as it moisturizes your skin thanks to the hyaluronic acid.

    Lip Bar

    Lip Bar is a Black-owned, woman-owned business and all of its products are vegan and cruelty free (no unnecessary chemicals!!).

    Promising review: "I have only worn foundation on special occasions. I tried this tinted moisturizer and when I got it I tried it out and I was in LOVE!! I have found a simple and natural coverage I have been looking for so long. I don’t feel like I have anything on, it’s not a heavy weight like some foundations give. My skin looks great and the color is a perfect match for my skin tone. I just LOVE IT!" —La H.

    Get it from Lip Bar for $17 (available in eight shades).

    11. A thick clear lip gloss to get that shiny look on your lips but none of that goopy, sticky texture other glosses have.

    Reviewer with glossy lips holding up the lip gloss

    The flavors include mint, rosehip, mango, coconut, and argan oil.

    Promising review: "Out of all the glosses that I’ve tried on Amazon, these are by far the best. They make your lips super shiny and glossy!! Nothing beats it for the price." —W

    Get a set of three from Amazon for $3.93 (available in six flavor combos).

    12. An eyebrow tint reviewers say is so much more effective at defining and darkening your eyebrows than a pencil or gel is. Plus: The tint lasts for a few weeks, so you won't have to even touch your eyebrows during your day-to-day makeup routine!

    Reviewer's brows before the tint, during the tint, and after, to show the subtly more filled in, darker effect

    Promising review: "Love this product and I use it every three weeks now religiously! I apply it with a little angled eye brush and I started outlining the brow shape I wanted with Vaseline or ChapStick to prevent staining when I first started out. I let it sit about three minutes once I’m done applying to both sides. It starts out dark and then washes lighter after a few days so don’t panic if it’s dark right after. It lasts about three weeks but has lightened a bit by then. I never knew how many eyebrow hairs I had until I used this product! It also helped me even out my eyebrows because they tend to be slightly uneven!" —Amazon Customer

    Get it from Amazon for $12.95 (available in four colors).

    13. Or Glossier's Boy Brow, which is known as a cult favorite beauty product for a reason — it makes your eyebrows look so much fuller and bolder, and it won't get stiff or crusty like other brow products can.


    Promising review: "I've been eager to get my hands on this product for months now! Honestly the easiest brow product I've ever used and it's seriously magic. My brows looked instantly fuller! They weren't crusty or stiff and the applicator is amazing! My favorite thing about Boy Brow is the texture, no crusty brows here. This product has changed my entire makeup routine!" —Jordanne

    Get it from Glossier for $16 (available in five shades).

    Check out BuzzFeed's full review of Glossier's Boy Brow for more deets!

    14. A highly pigmented eyeshadow for the days you're looking to make a bold statement with your makeup look. Your friends will be ~green~ with envy when they see how good it looks on you.

    pine green eyeshadow shade
    Coloured Raine

    Coloured Raine is a woman-owned small business started by Loraine R. Dowdy, whose goal was to create beauty products that embrace and include all skin tones.

    Promising review: "I've bought many different matte dark greens and they are usually so patchy. But out of all of them, this matte green worked the best. Gumby isn't muddy or dull, and has very nice pigmentation. Now it's my fave green!" —Aimilia D.

    Get it from Coloured Raine for $2.

    15. Peripera Ink Velvet Lip Tint for a natural-looking but long-lasting look without the usual clumpiness or drying effect that matte lipsticks usually leave you with.

    reviewer wearing the coral link ink and holding the product

    Promising review: "Very pretty color. Lasts a long time, doesn't smudge when dry, and when I think I need to reapply, I can just put a new coat over it and looks good as new. Love it!" —Shawn

    Get it from Amazon for $9.90 (available in 12 shades).

    16. An internet-beloved set of makeup sponges so you can apply and blend everything from foundation to your contouring. The pointy tops are perfect for precise application like around your nose and eyes, while the round edges are better to even out your foundation or blend your highlighter.,

    Promising review: "I am never buying Beauty Blender–brand sponges again. These work just as well, are softer, and you can't beat the price! I've been using these since September 2019. Personally I think they apply makeup better and don't stain nearly as bad. Also noted that when cleansed, you don't get tons of dye and color rinsed out. There's none of that. I much prefer these to Beauty Blender or Real Techniques, which I wasn't that impressed with. Over five months of use, they're still in great shape, no splits, rips, or tears. They don't appear to absorb as much product, either, as other sponges I've tried. They apply and blend makeup beautifully, and I really couldn't be happier with them. I'll definitely be ordering again when my current ones are ready to be replaced." —Sharie

    Get a set of five from Amazon for $7.55.

    17. An Undone Beauty three-in-one Cream Palette to get that dewy, flushed look that'll have you feeling pretty in pink. The color comes in three formulas (sheer, medium, and opaque), and you can blend them together on your lips, cheeks, and eyelids to get your desired look., Amazon

    This is vegan and cruelty free.

    Promising review: "Just received this. In the package it looks more pink than coral but when applied its true coral color comes through. I see this lasting quite a long time, as just a simple pat of the top sheer stripe picks up enough pigment for my lips and one cheek. Just love this and can't wait to try other products!" —BostonChic35

    Get it from Amazon for $12.

    18. Or this all-over color stick from Axiology that comes in a variety of colors so you can create a monochromatic look that truly complements your skin tone.


    The packaging is completely zero waste — they're tube and cap free (wrapped in paper instead) and rest in a recycled carrying case made from upcycled materials.

    Credo Beauty is a woman-owned small business based in San Francisco that features cruelty-free beauty and personal care products and never stocks products that have ingredients on their Dirty List.

    Promising review: "This product is fabulous. I didn’t expect to like it as much as I do. I thought the texture might be too crayon-like, but it’s absolutely not. It blends beautifully and lasts. I chose the shade Raspberry. It’s a wonderfully happy fuchsia/hot pink color." —Heidi J.

    Get it from Credo Beauty for $14 (available in 10 colors).

    19. A L'Oréal glow-enhancing lotion if you're someone who doesn't like wearing foundation but still wants some lightweight coverage that'll make you shimmer in the sunlight. It'll bring your natural glow out for everyone to admire!,

    Promising review: "I love this product. It makes it look like you have a natural glow without feeling heavy or looking cakey. Great for those with dry skin who can’t wear heavy foundation but want to smooth out their skin." —Jessica Giles

    Get it from Amazon for $10.69+ (available in four shades).

    20. An Etude House drying powder perfect for anyone with oily skin who feels like their face gets super shiny after just a few hours. This powder will soak up any oil that pops up throughout the day so your makeup will stay looking matte and that dreaded shine on your forehead and nose stay away.

    Reviewer progression photos showing that throughout the day their face stayed oil-free

    Some reviewers apply it before their makeup while others find it works best on top of their foundation. You may need to experiment to find the right order for you.

    Promising review: "I’ve literally never written an Amazon review and my life and wasn’t planning on starting...until I tried this product. I have REALLY oily skin. So oily they called me 'oil slick' in middle school. Yeah. I tried so many finishing powders, so many foundations, and nothing ever stayed matte for more than an hour. Listen. I have been wearing this product for going on 12 hours now, running errands, sweating up and down so many flights of stairs, fighting the crowds of people at Whole Foods, and my face is as matte as if I’d just applied the powder. I really don’t know what else to say. I’m amazed. And it’s sooooo inexpensive. WTF. Where has this been all my life????" —Erin Aliquo

    Get it from Amazon for $5.93.

    21. L'Oreal Voluminous Primer Mascara that actually adds fibers to your lashes to help thicken them out, which means when you apply your regular mascara, your lashes will appear fuller and longer.

    Allison Faccenda / BuzzFeed

    Here's what my fellow BuzzFeed Shopping team member Ali says about this primer: "Over the years I've noticed my lashes falling out and they're not as voluminous and long as they once were (*cries*). This mascara primer has changed all of that. I use it in tandem with the Thrive Causemetics mascara for a dynamic duo that hasn't failed me yet. The primer base adds a noticeable amount of fibers to thicken my thin lashes, which gives me a full-lash look."

    Get it from Amazon for $6.12.

    22. A Tarte clay eyeshadow palette to give your eyelids a shimmery, natural-looking glow that'll look good with practically any outfit. Made with Amazonian clay, the formula stays on all day, packs a big pigment punch, and is super blendable.


    Promising review: "Beautiful color palette. Pigmented and creamy, blends beautifully. Love the formulation!" —Mattieocho

    Get it from Sephora for $19.

    23. Or this Prism Makeup Interstellar Eyeshadow Palette for 21 out-of-this-world colors that you can mix and match to create a look even Zenon, Girl of the 21st Century, would be proud of.

    Prism Makeup's Interstellar eyeshadow palette

    Promising review: "This palette is so pretty! Definitely a dupe for the Urban Decay palette. The pigmentation is more vibrant on a good eyeshadow base (like concealer or primer) but obviously what shadows aren't. For the money of this palette though you really get a great deal. I have tried plenty of eyeshadow palettes in my time and I would consider the formula to be higher in quality." —Amazon Customer

    Get it from Amazon for $9.99.

    24. Kopari Coconut Lip Glossy that'll rescue your chapped lips while smelling amazing. You might want to order a few of these to keep in every single purse you own!,

    Promising review: "I have the worst chapped lips and am very picky about lip balms. This smells amazing (not overbearing but still sweet), is not sticky at all, and looks like lip gloss but better. It's worth the price. I'm ordering another one pronto." —HW9001

    Get it from Amazon for $12.99 (available in three formulas).

    25. An ultra-glittery liner if you've been dreaming of recreating all the dreamy makeup looks from Euphoria since you binge-watched it. You'll be so impressed with how densely pigmented and shiny it is on your skin!


    Fluide is a Brooklyn-based, queer-owned small business that creates vegan, cruelty-free, and paraben-free cosmetics designed for all skin shades and gender expressions.

    Promising review: "This liner is amazing!!! I've tried so many different types of liquid liner, and none of them were as easy to put on or stayed so well. I can do any wacky liner looks I want with this product." —Margaux Nielsen

    Get it from Fluide for $15 (available in eight colors).

    26. Anastasia Beverly Hills Norvina False Lashes for a super-dramatic look that'll have strangers' heads turning. Wear these for an evening wedding, a night out with your friends, or just to go grocery shopping. it's always the right time for a great makeup moment.

    Model wearing the long false eyelashes

    Promising review: "I love these; they are dramatic, but not too big, and fit my eyes perfectly. :) I also really appreciate that they are not super expensive as well." —Rachelgrof

    Get it from Sephora for $12 (available in eight options)

    27. An organic tinted lip balm if you want just a *touch* of color on your lips as you're hydrating them. You'll also love 100% vegan ingredients, the cruelty-free formula, and the eco-friendly paper packaging.

    the lip balms in different shades

    Reviewers even say it gives Burt's Bees a run for their money!

    River Organics is an independent small business providing locally made, sustainable beauty products. They're based in North Carolina and are run by a husband and wife team, one of whom is an art historian and the other a product chemist! Their travels in France, Italy, and the Middle East inspired their beauty products, in which plant oils, not creams, are the basis of skincare.

    Promising review: "Even though I wear a mask right now to work and every public place, I use it at home and it nurtures my lips well. The color is just faint enough and gives a nice glow." —Arielle

    Get it from River Organics on Amazon Handmade for $12.99 (available in five shades).

    28. A Milani baked bronzer you can swipe on your face to make you look like you just came back from a beach vacation, even if you've been sitting at your desk at work for four weeks straight.,

    This is a super-buildable, blendable formula that doesn't require intense blending, so you can use this in your daily routine.

    Promising review: "This is the BEST bronzer I have come across as of yet, and trust me, my checking account can vouch for being pinged time and time again for the purchase of several bronzers. I am extremely satisfied with this product. It is a beautiful color and goes well with all my other makeup. It's not too dark or orange, it did not break me out, and the color is dark enough that you actually can notice that you are wearing makeup but still subtle." —Shana

    Get it from Amazon for $8.99+ (available in two shades).

    29. A Nyx setting spray to spritz on when you're done perfecting your ~lewk~ for the day. Listen: You worked hard to achieve that perfect contour and expertly blended eyeshadow — you want it to stay put all day long!

    model spraying mist

    Promising review: "This stuff will make your makeup last and last! I have severely oily skin, which means that most foundations just slide right off my skin. And then I found this! I spray this on before I do my makeup, after I do any cream makeup (foundation, concealer, etc), and then again after I set with powder. This helps my makeup easily last from seven in the morning to seven at night." —Sadie

    Get it from Amazon for $8.47.

    30. Nyx Concealer Color Correcting Palette that'll quickly become the MVP of your makeup bag. Whether you're looking to conceal dark circles, brighten up your complexion, or reduce redness, this palette's got you covered.

    Instagram / NYX Cosmetics / Via, Amazon

    The palette features six shades, which are light and medium (to camouflage spots that aren't too dark), yellow (to conceal dullness and dark circles), green (to cover redness), and purple and pink (to brighten). The concealers have a creamy, hydrating formula. Apply the color that will conceal the spot that you want to cover and then put your foundation on top of it as usual.

    Promising review: "I've always used concealers that match the color foundation I use. I decided to try the different color concealers and I'll stick with these. They cover the dark circles and redness with perfection." —Debbie

    Get it from Amazon for $8 (also available in three additional correcting versions).

    31. A Tweezerman curler for the days mascara alone just isn't cutting it and you want your lashes to curl up to the heavens. It has a soft padded base that will protect your delicate lashes as you crimp them.

    model using eyelash curler

    And if a ticket to fabulous lashes wasn't enough, this also comes with three cushy replacement pads.

    Promising review: "I didn't realize how awful my old eyelash curler was until I got this new one. As another rater stated, the top of the curler is thinner and allows for a better curl. I also love that the pink part is super cushy and comes with three replacements. Great purchase!" —ABMom!

    Get it from Amazon for $9.75.

    You catching a reflection of yourself while you're rocking your new, fabulous (and budget-friendly) makeup look:


    Submissions have been edited for length and/or clarity.

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