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We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
Consider these purchases an investment in their burgeoning TikTok career
Pet-à-Porter is a small business from sisters Laura and Kathryn. After failing to find high-quality treats, accessories, toys, and apparel for her Maltipoo, Jacquemus, Laura decided to curate luxe pet goods herself.
Get it from Pet-à-Porter or Amazon for $15.95.
The pack has a transparent bubble front and an expandable mesh back that basically turns it into a tent when unzipped. It also has nine vent holes so your pet gets plenty of fresh air.
Promising review: "My cat Josie LOVES this! I leave the door open and she goes in just to chill! She likes to go places with us. It is awesome that it opens up to give her lots of room. I think it is a great value. Cats are picky so no promises your cat will like it but ours loves her other carrier and this one is great for little walks outside or for her to watch us outside or outside hanging out!!!" —Closet Nexus
Get it from Amazon for $40.99+ (available in two styles and four colors).
While it does come in a handful of sizes, the manufacturer notes it is best for pets 15 pounds and under.
PS: Some reviewers also note it's great for pups with acid reflux as the upright position can help alleviate symptoms.
Promising review: "I am in love with this pet carrier! It's so soft inside and the camo on the outside looks awesome!!! I was wearing it at the pet store the other day and another lady loved it so much that she's going to buy one too! I told her to get this one! It is super easy to put on. I like wearing it around the house, too, so Jax can be close to me and he loves looking around at everything going on from that viewpoint. ❤❤❤❤🐾🐾🐾🐾" —Amanda Johnson
Get it from Amazon for $23.99+ (available in sizes S–XL and in 11 colors/patterns).
Promising review: "I've seen a lot of advertising for this type of bed, saying it's the best, it's calming, etc. After trying a lot of different beds, most of which my dog chewed into oblivion, I was skeptical, to say the least. But I needed a new bed, so I gave it a try. Well, right out of the box, my dog LOVED this bed. She dragged it to where she wanted it, and then climbed in and curled up. Now she spends the majority of her free time in her bed. She loves it even more than lap-sitting now, and it does seem to calm her. It's also the only bed she's never tried to chew. She loves it so much that we bought a second one to replace the pillow in her crate, and now she goes straight to her crate at bedtime and walks right in. It's comfortable for her, and it's very easy to throw into the washer and dryer. If you've had trouble finding a good bed, give this one a try." —Anne Gaul
Get it from Amazon for $26.99+ (available in sizes S–XXL and in five colors).
Promising review: "Took a chance and ordered this before there were any reviews and I’m glad because it’s soooooooo cute! I was pleasantly surprised by the quality, too. My kitten loves it and right now he’s small enough to sit/lay on top of it between the cactus arms and they are sturdy enough to hold him. He has a blast playing with the ball, too! It's Cucumber approved!" —Holly Gilbertson
Get it from Amazon for $16.99+ (available in two styles).
Modern Beast is a woman-run LA-based small business from Lona Williams and Hope Reiners. They manufacture all of their products in the U.S. and donate 100% of their profits to 501c3 animal charities.
Promising review: "This is the best purchase I’ve ever made. Arthur is a 23-pound cat and finding a bed with a cover that fits him has proved challenging. This is fabulous material/quality and he loves it. Took a day and a little cat nip to get used to but now it’s his favorite." —robyn
Get it from Amazon for $21.99+ (available in three sizes).
Cat Person is a small feline-focused brand from Lambert Wang and Jimmy Wu — two cat lovers who were concerned about what was in their pet's food and why cat products were always hidden away in the back of pet stores. Aside from their ergonomic bowls, they also sell toys, accessories, and, primarily, protein-packed wet and dry food with just a handful of straightforward, healthy ingredients.
Get it from Cat Person for $40 (available in three colors).
The cushioned nylon harness has three leash attachment points — two on the back and one on the chest — so you can ensure a comfy and effective fit. The smallest size is suitable for pugs, Boston terriers, and Shih Tzus while the largest is big enough for golden retrievers, standard poodles, and pit bulls.
Promising review: "I love this harness and leash. I got it in the lilac color and I love how I can use the leash and harness in multiple ways. It’s super easy to clean and it looks so sleek having everything match. I will definitely be buying it in another color when I get a second pup!" —Chantal M.
Get it from Wild One for $98 (originally $118; available in sizes S–L and in eight colors).
Promising review: "This toy is DA BOMB! Sooo cute and chic! My pooch loves it! She favors this toy over others. She is a tiny pup (three pounds) and this toy is small enough for her to engage with and have a bunch of fun. Highly recommend this toy for all high class pooches. Follow my pup @peppathepoo for her adventures." —Amazon Customer
Get it from Amazon for $14.99+ (available in three sizes).
Fresh Pawz is a streetwear-inspired Black-owned small business that donates 5% of every purchase to help fund initiatives from The Petfinder Foundation. The non-profit's main mission is to keep adoptable dogs from being euthanized and they deliver funds and supplies to more than 11,000 programs around the US.
Promising review: "My boys love them so much and they looks so cool in them. The customer service was first class too; can't wait to get everyone something else for you guys!!!" —David S.
Get it from Fresh Pawz for $40 (available in sizes S–XXL).
Proud Dog Apparel is a Weymouth, Massachusetts-based Etsy shop that sells handmade pet accessories and portraits.
Promising review: "My favorite! Matches the bandana perfectly. Very heavy material. Cant wait to wear." —Jennifer Dickey
Get it from Proud Dog Apparel on Etsy for $5+ (available in sizes S–XL; scrunchie sold separately).
Get it from Whom for $129.97+ (available in three sizes, eight fabrics, and three leg styles).
Just upload a clear photo of your pet, check the proof, and send it off for printing!
Promising review: "Pillow turned out great and always gets mistaken for actual pet because it’s so lifelike! Shipping was fast and arrived in plenty of time — will definitely order again!" —Crystal W.
Get it from All About Vibe for $29.99+ (originally $59.99+; available in three sizes and two fabrics; shop cat pillows here).
Crown & Paw is a Houston-based small business that makes custom pet goods. They partner with non-profits like The Humane Society and Best Friends Association and have donated more than $100,000 so far towards ending the dog meat trade in China and South Korea.
Promising review: "It looks exactly like our kitty Ella. The face looks like it was painted along with the body, rather than just photoshopped on. SO well done and fun!!" —Caroline B.
Get it from Crown & Paw for $59.95+ (originally $69.95+; available in three sizes and hundreds of styles).
Spark Paws is an urban pet brand that's been growing its line and community since 2017. The founders were initially inspired by their search for nongeneric apparel for their Frenchie Stella.
Promising review: "I really believe my baby loves the hoodie as much as I do! Fits perfectly and the interior fleece lining makes him comfy and safe during these chilly SoCal days and nights! He usually isn't into wearing clothes but he actually doesn't mind it and I believe the lining has everything to do with that! Definitely purchasing more from this company!" —Amarylis F.
Get it from Spark Paws for $28 (originally $32; available in sizes S–3XL)
The attachment has a spring-loaded clip that allows it to fit on all phones and tablets no matter their size or brand. The ball also has a squeaker if you need a lil' extra something to get their attention.
Promising review: "The product really works. So many new videos and pictures. A great invention — cheers to the product producers. 👍" —David Lassoff
Get it from Amazon for $9.99.
Gone to the Dogs is a woman-owned pet brand that works with marginalized artisans in Harlem, Nepal, Colombia, Peru and helps them independently earn an income. All of their products are handmade from recycled, reclaimed, or renewed materials, as well as natural fibers that can be composted. They also donate a percentage of their proceeds from their Rope Collection to local NYC animal shelters that rescue and re-home pets.
These particular bags are handmade in Phnom Penh, Cambodia.
Get it from Gone to the Dogs for $25.
Promising review: "I gifted this mat for Christmas to my sisters who have dogs and they all loved it. We all live near the coast so this design fits our decor. It's nice that the design isn't dog themed like most dog products are and actually blends into our home. The quality of the mat is very good. It's thick and sturdy. It repels water very well so messes are easily cleaned up. The mat arrived rolled up and flattened out pretty quickly." —Sky6lark
Get it from Amazon for $24.99.
Puppy Doggy Clothes is a Toronto-based Etsy shop that specializes in dog hoodies, trench coats, snapbacks, and fedoras.
Promising review: "Thank you!!! I'm completely in love this reversible cape and the berets. I've taken so many pics of my dog P.D. I'm going to need more storage on my phone ;) Seriously adorable outfit, and the quality of it is outstanding, as is the customer service of this shop owner. I'll definitely be shopping here again." —Norma Ferguson
Get it from Puppy Doggy Clothes on Etsy for $49.99+ (available in sizes S–M and in three colors).
999 Spyglass is a Baltimore-based Etsy shop from Claire Hach. Aside from custom pet hats, they also offer a whole slew of Disney-inspired caps.
Promising review: "With her detailed, tiny stitches, somehow Claire managed to capture all the idiosyncrasies of my little pooch. It's a lovely rendering and looks just like him. This was supposed to be a Christmas present for a family member but I'm not going to be able to wait to give it! Thanks, Claire!" —rredett
Get it from 999 Spyglass on Etsy for $70+ (available in 14 colors and with one or two pets).
The nourishing formula is made in the US from pet-safe ingredients including organic olive oil, organic coconut oil, organic beeswax, organic carnauba wax, jojoba wax, and non-GMO vitamin E.
Promising review: "This paw and nose balm for dogs is exactly what I was looking for! My Australian Shepherd loves running through the nature preserve behind our house. He runs so hard that his paws get cracked and raw. This balm moisturizes his paw pads before he goes running and he hasn’t had the same issues since. Also, I’ve started putting this on his nose too. It’s way smoother now and doesn’t get as dried out. I highly recommend giving this product a try." —ggosselin
Get it from Amazon for $14.99.
Promising review: "I seriously CAN'T EVEN with these overalls! This might be the literal best purchase I made in 2020. These overalls are SUPER stretchy so they don’t bother my 24-pound Frenchie one bit. The pocket on the back is too much (so cute!) and they come with built in laughs and smiles. Our guy can’t poop while wearing them, as they cover his bum, but if your pup is longer than a Frenchie then you won’t have that issue. Love!" —Heather
Get it from Amazon for $15.99+ (available in two sizes).
Promising review: "This is a perfect fit and she has received rave reviews from everyone who has seen her in it. Everyone wants to know where I got it, and they tell me how precious she looks in it. I proudly tell them I bought it from Amazon. She knows they are bragging about her and she struts when she's wearing it." —Amazon Customer
Get it from Amazon for $14.19+ (available in sizes XS–XL and in two colors).
Promising review: "This little jacket is the best purchase I made all year for my miniature schnauzer. He’s about 20 pounds and this lil' coat fits him like a glove. Every single time he wears it, we are bombarded with compliments. Your dog needs it. Because of the price, I was concerned about quality. I don’t usually buy my dog ~expensive clothes~ but this Carhartt is worth it. It’s made of classic Carhartt canvas with Velcro closure on the front and belly. Just get it. Your dog will look super cool." —Becca Risa Luna
Get it from Amazon for $39.99 (available in sizes S–XL and in five colors).
The ice cream comes powdered so you don't have to worry about it melting before it makes it to your house. Just mix the lactose-free whole milk, evaporated cane juice, gelatin, natural maple bacon flavor, and salt with a bit of water, place it in the freezer, and it's ready to go in a couple hours.
Promising review: "The packaging is absolutely genius! You mix the powdered content with water and then freeze it to get ice cream for your pup . My dog goes absolutely wild for this, it might be his most favorite treat of all! He’s 23 pounds, so I give him about a tablespoon at a time and he starts freezing after about a quarter of that amount but he’ll lick it all up and look for more regardless . Some reviewers criticized the product for not being healthy and the nutritional facts not being disclosed well enough but since this is meant to be an occasional treat and not a staple part of dogster’s diet I’m not worried about the nutritional value, just about the enjoyment it brings him. We will definitely get more in the future, he’s a very spoiled pooch." —readalot
Get it from Amazon for $8.99.
Some reviews have been edited for length and/or clarity.