We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
1. A waterproof Tarte "Shape Tape" full coverage concealer boasting tens of thousands of 5-star ratings from reviewers who swear by this little number's ability to stay crease-free for up to 12 hours.
Tarte is a popular NYC-based, woman-owned cosmetics and skincare company offering a plethora of beauty products, from moisturizer and self-tanner to lip gloss and false lashes.
Promising review: "Holy. Freaking. Grail. No other concealer comes close! You will not be disappointed!" —Courtney
Another promising review: "My holy grail! This product is amazing. Full coverage and doesn't feel heavy or cakey. I love this." —Victoria
Get it from Tarte for $30 (available in 35 shades and as a travel sized option).
2. A lightweight Tatcha "The Water Cream" pore-refining lotion jam-packed with nutrients and botanicals to help your skin feel soft, hydrated, and balanced.
Tatcha is a woman-founded skincare company (partnered with Unilever) that incorporates Japanese botanicals into skincare formulas created with clinically proven ingredients, like amino acids, green tea, AHAs, and more.
Promising review: "One use of this cream and there was an obvious, noticeable difference. With continued use every morning, I don't know if I even have pores anymore. The cream just sinks right into your skin. It's not oily or greasy at all yet my skin looks and feels incredible. This is a holy grail product. I haven't gone without it since my first use. Worth every penny." —Katelyn D.
Get it from Tatcha for $22+ (available in three sizes).
3. An easy-to-use cooling eye balm with hyaluronic acid, caffeine, probiotics, and other clean ingredients to provide some serious hydration while reducing the appearance of fine lines and wrinkles.
Tula Skincare is a woman-owned skincare brand offering products brimming with probiotics, prebiotics, and superfoods just begging for your skin to soak it all up and reap the benefits.
Promising review: "This is going to be one of my holy grail products! I can't go without this in the morning. It has a minty cooling sensation that makes your under eyes feel and look tightened and de-puffed. I wear this on its own or under makeup and it looks beautiful both ways!" —Rachel G.
Get it from Tula Skincare for $30.
If you like this easy-to-use eye cream, take a peek at some of our other favorite low-maintenance skincare products.
4. A bestselling Goop "G.Tox" Himalayan salt scalp scrub shampoo that produces a super satisfying amount of foam to help remove product buildup, dirt, and oil while giving your scalp a luxurious exfoliating treatment.
Goop is a woman-owned skincare and beauty brand carrying luxury products, like body oil, face cream, body scrub, purifying cleanser, and more, all of which are formulated without harmful ingredients.
Promising review: "This scalp scrub has quickly become one of my holy grail products that I will always repurchase. It smells amazing and leaves my hair feeling very clean and soft. I use it every other wash (and I wash about twice a week). Love this!" —Phoebe
Get it from Credo for $15+ (available in two sizes).
Plus, here are some other beauty products you'll want to try ASAP.
5. A cult-favorite Glossier Balm Dotcom universal skin salve with thousands of reviews from die-hard fans claiming this stuff is basically magic in a tube.
Glossier is a popular woman-founded beauty brand perhaps best known for their take on the "no-makeup makeup" look. They offer everything from skincare and makeup to fragrances and clothing/accessories.
Promising review: "The holy grail of holy grails. This stuff is the BEST. My lips can be chapped and flaky, and after 30 minutes of Balm Dotcom and a little exfoliation with a towel, they're baby soft and smooth. Use it before bed for the softest lips you've ever had." —Collette K.
Get it from Glossier for $12 (available in 12 flavors).
6. A soothing Tower 28 "SOS Daily Rescue" facial spray designed with sensitive skin in mind and stamped with the National Eczema Associate's Seal of Acceptance. Use it in place of toner to prevent redness and irritation (courtesy of its hypochlorous acid) or whenever you want to give your skin a lil' ~refresh~.
Tower 28 is a woman-founded Cali-based brand that blacklists animal-derived ingredients, irritants, preservatives, solvents, and pretty much anything that isn't beneficial for you and your skin.
Promising review: "Holy grail mist. I use it in between steps of my skincare routine. I use it in my hair to help with my oily scalp and it has reduced my oily hair over time. I’ve used it on dry irritated winter hands. I’ve used it on razor burn. Use it to mist my face before doing Gua Shua. Use it as makeup prep and setting spray. It does everything. I have oily acne prone skin and it does not irritate and soothes my redness. I could bathe in this." —Andy
Get it from Tower 28 for $12+ (available in three sizes).
P.S. Tower 28 also made it onto our list of the best natural beauty brands.
7. A long-wearing Rare Beauty by Selena Gomez bronzer stick to help you absolutely *slay* the contour game and give you a ~sunkissed glow~ without even needing to step outside. Reviewers say it's super ideal for contour newbies, too!
Rare Beauty by Selena Gomez is a popular cosmetics company owned by actress and singer Selena Gomez carrying products like liquid blush, highlighter, setting powder, mascara, and more.
Promising review: "I'm blown away by this. It's my new holy grail cream bronzer and has replaced the high-end one that I used for years. I never thought I'd find anything as good as that one, but this is actually better! It blends so easily; it literally blends itself out and never looks bad or patchy. It always looks smooth and natural. It has a beautiful soft powder finish that looks so blurring and smooth on my skin! The color is beautiful and warm, not orange and not too dark, so it looks very natural. It blends like butter and melts into your skin. Sets down to a soft powder finish and lasts the entire day! Obsessed!" —lauracsosa17
Get it from Sephora for $23 (available in five colors).
8. A beloved BeautyBlender makeup sponge with the power to make your foundation, concealer, and/or whatever other liquid-based makeup you use look ahhhmazing every single time.
BeautyBlender is a woman-owned beauty company offering sponge blenders, makeup, cleansers, brushes, and other accessories.
Promising review: "HOLY GRAIL PRODUCT! I have never gone back to using my hands or brushes to blend my foundation or concealer. This just gives an amazing finish to the skin." —Nadia
Another promising review: "HOLY GRAIL. I was given this as a gift and it was everything I could have ever wanted. I tried generic beauty blenders and none of them worked like this one. It's super soft and expands so much. My makeup goes on easily and even every time." —Alexa
Get it from Amazon for $17.99+ (available in 16 colors and different combo packs).
Looking for even more beauty tools? Here's where you can buy a ton of great makeup brushes online.
9. An ultra-hydrating Colleen Rothschild hair mask formulated with nourishing butters and oils to help reduce frizz, detangle your strands, add shine, and leave you with the ohhh-so-smooth hair of your ~dreams~.
Colleen Rothschild is a woman-owned skin and haircare brand offering powerful, science-backed beauty products like cleansers, toners, and shampoos.
Promising review: "You need this in your life! I have been using this product for just two weeks and already I have seen results! My hair is smoother, softer, and shinier all without making it greasy! It smells amazing and I love the packaging. It has quickly become a holy grail to me!" —Lacey P.
Get it from Colleen Rothschild for $38.
10. A budget-friendly Miss A waterproof eyebrow gel you can snag for just $1 (!!!) that claims to stay put all day long no matter what's on your itinerary.
Miss A is a woman-owned skincare, makeup, and accessories brand known for their ultra-low prices. Most of Miss A's products are listed at $1, with some best sellers being eyebrow pencils, eye makeup remover, nail polish, and more.
Promising review: "BOMB! HOLY GRAIL! AMAZING! <333 This brow gel is sooo freaking good! I use it to fill in my brows with an eyebrow brush and it always fills them in so easily and effortlessly! It fills them in and sets them nice and neatly at the same time. My brows always look good and polished when I use this and I always get compliments and people are shocked when I tell them that this awesome product is only $1! A little goes a long way and it is also very long lasting and smudge resistant, it always lasts through a long workday, even when I am busy and my face gets sweaty! This is hands down my favorite eyebrow product of all time...and for just $1??? UNBEATABLE! I literally bought 50 of these! That is how much I love this brow gel! GET IT NOW!" —J.N.
Get it from Miss A for $1 (available in five shades).
And since you love great deals, you'll probably love these other surprisingly cheap beauty products that have taken over TikTok.
11. A bestselling Ilia "Limitless" mascara that people have legitimately asked if my eyelashes were fake while wearing. It's also buildable, flake-free, and made with clean ingredients in accordance with "The Credo Clean Standard."
Ilia Beauty is a woman-owned clean beauty company that meshes clean makeup and with effective skincare ingredients to create perfectly balanced and sustainable beauty products guaranteed to leave your skin ~glowing~.
Promising review: "This is holy grail mascara. I've been using this mascara for a couple of years now and I'll never go back to any other! The wand is magic – the little comb side really separates your lashes so that there are no clumps. The formula doesn't run or smudge, yet it is easily removed with cleanser. Love this product." —Julia
Get it from Credo for $28 (available in standard and travel sizes).
12. A long-lasting Kosas "Weightless" lipstick to treat your lips to a nourishing blend of butters and hydrating oils that'll have you bookmarking the page so you can easily come back for more.
Kosas is a woman-founded clean beauty brand that takes the hydrating, soothing, brightening, and plumping benefits of traditional skincare and fuses it with stay-all-day makeup, because why not be an overachiever?
Promising review: "WOW. WOW. WOW. I am super picky about lip products. I like them to look as natural as possible but bring color to my face. I bought Stardust and Undone and they are so, so, so beautiful. I never normally spend more than $15 on lip products, however I will always make an exception for Kosas lipstick. It is not easy to find a clean product that is this long lasting and natural looking. New holy grail lipsticks. Lives up to the rave reviews!!!" —Kelsey F.
Get it from Credo for $28 (available in eight shades).
13. A vegan Glow Recipe "Pink Dream" body cream crafted with watermelon seed butter, hibiscus AHA, and hyaluronic acid to hydrate and smooth your skin while making you smell like sweet, sweet watermelon goodness.
Glow Recipe is a woman-founded clean skincare brand offering vegan products packed with antioxidant-rich fruit extracts and science-backed ingredients that'll keep your skin ~glowing~.
Promising review: "Holy grail. I am not exaggerating when I say this is everything I’ve ever wanted in a lotion. It smells like fresh watermelon juice, absorbs super easily, is not the least bit sticky on the skin, comes in an easy-to-use pump bottle, and solves literally every skin issue I have without irritation. Bacne? Cleared. KP? Never heard of her. Razor bumps? Next to non-existent. Even using it on your underarms makes you smell amazing. Just buy it, k?" —yelyah13
Get it from Sephora for $29.
And while you're browsing, here are some cheap drugstore mascara options your wallet will probably approve of.
14. Or a lightweight Sweet Chef beet and vitamin A serum to help refine pores while keeping skin soft and supple. Plus, reviewers say it's great for sensitive skin and for people just starting to incorporate retinol into their routines.
Sweet Chef is a woman-owned, vegan, and cruelty-free skincare company offering K-beauty-inspired masks, toners, cleansers, and more.
Promising review: "My holy grail. The serum literally targets and helps with every skin issue I struggle with. It's my favorite skincare product hands down." —Leah
Get it from Sweet Chef for $20.
15. And a bottle of Kinky-Curly "Come Clean" natural shampoo that'll remove hard-water minerals from your hair (shoutout to phytic acid for its chelating powers) and leave you with perfectly moisturized, buildup-free curls.
Kinkey-Curly is a woman-owned beauty brand carrying moisturizing hair products made with natural ingredients.
Promising review: "Holy grail to clarify curly hair. I love this stuff! On my third bottle. This is such a gentle yet effective clarifying shampoo, and is approved for the curly girl method. I use at least once a week and I'll repurchase forever! Smells great too. Doesn't leave my hair dry or stripped, but definitely gives it a good cleansing." —Anonymous
Get it from Sally Beauty fo $10.99.
Here's where you can find even more shampoo to revitalize your curls!
You, after you've used all your new beauty products:
Looking for the perfect gift for any occasion? Check out all of BuzzFeed’s gift guides!
The reviews for this post have been edited for length and/or clarity.