We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.

    38 Beauty Products You'll Want To Try ASAP

    From cult-favorites to must-haves from small businesses...you'll be *so* glad you have these items in your beauty drawer.

    1. Maybelline Cheek Heat Gel-Cream Blush gives you soft, buildable color with a dewy finish. It's oil-free (yay!) and lightweight so you'll have no problem wearing it all day long.

    all the blushes with shade swatches
    Reviewer wearing the blush in a nude pink shade

    Promising review: "I really like this blush. It doesn't dry so fast that you can't work it into the skin. I put a few dots on my cheek and then blend it in with a duo fiber brush and it works really well. It isn't oily at all, and it lasts really well on my cheeks without fading or needing to be topped with a powder blush for longevity. It looks natural and I love that I can wear it with a full face of makeup or without any makeup and both ways it looks very natural. I'll buy more when I run out." —urstandingonmytoes

    Get it from Amazon for $5.98 (available in six shades).

    2. Glossier's Boy Brow is the top-rated, cult-favorite, brow-changing product you've gotta try for yourself! Boy Brow gives you fuller and bolder brows without the crusty residue like with some other products.

    BuzzFeed editor in a before/after photos when using the brow products. After their brows are fuller and darker
    Anamaria Glavan / BuzzFeed

    Glossier is a woman-owned business that was founded in 2012. They took the world by storm by making the barely-there "no makeup, makeup look" trendy again with their beauty products meant to enhance, not cover up. 

    Promising review: "I've been eager to get my hands on this product for months now! Honestly the easiest brow product I've ever used and it's seriously magic. My brows looked instantly fuller! They weren't crusty or stiff and the applicator is amazing! My favorite thing about Boy Brow is the texture, no crusty brows here. This product has changed my entire makeup routine!" —Jordanne

    Check out BuzzFeed's full review of Glossier's Boy Brow for more deets!

    Get it from Glossier for $16 (available in five shades).

    3. Bed Head Wave Artist Deep Waver gives you those beachy vacation waves you crave year-round, but this hair tool also reduces frizz and adds shine, too.

    Reviewers hair with defined waves after using the hair tool
    Reviewer showing the results after using the waver

    Reviewers with various hair types says this tool is golden — thin straight hair, thick 4c hair, etc. A few people noted that it's even wig- and weave-safe!

    Promising reviews: "Where has this been all my life? I’m in love! I have long, fine hair that doesn’t hold curl very well. It tends to be very straight and I always have it back in a pony or up in a messy bun because it has no volume. This wave iron gives it tons of body and volume. It’s like magic!" —Tonya Fleming

    "I'm always skeptical on new hair tools, as I've been burned many times (pun intended). However, I kept seeing posts about how great this tool is, so I bought it. I love it! My hair is to my waist and very thick and naturally curly, and it worked very well. it took me about 15 minutes to waive all my hair. The tool is light and has a comfortable grip. I use the highest heat setting and hold it on my hair for five seconds on each portion of the section of hair I'm working on. The waves can hold for days...I highly recommend." —Ana V.

    Get it from Amazon for $29.99.

    4. Freck Beauty Lashrocket Liner has lash-enhancing peptides that'll actually help your lashes grow over time. So not only will you have a killer cat-eye, but you're stimulating lash growth at the same time!

    BuzzFeed editor holds up eyeliner tube while wearing it with a cateye
    same editor shows a better angle of the applied liner
    Amanda Davis / BuzzFeed

    This liner has easily become an essential for me (seriously, I've never switched a makeup product so fast). I wear eyeliner pretty often, so having one that gives me an awesome benefit like LENGTHENING MY LASHES? I'm sold. I've even noticed my lashes become a little fuller after using it for about a month. The formula is pigmented and very long lasting. Now I'm just waiting for more colors at this point 🤷🏾‍♀️

    Freck Beauty is a woman-owned business based in Los Angeles. The company started off with Freck OG and has since grown to facial masks, eye creams, serums, and more.

    Promising review: "I have been loving this eyeliner! It’s jet black and highly pigmented. I also really like the precise brush tip because it makes it easier to create the wing. It is really comfortable on the eyes. Overall, this eyeliner is great!" —Jen

    Get it straight from Freck Beauty for $24 or from Sephora for $24.

    5. Laneige's Lip Sleeping Mask is a number one bestseller for very good, well-earned reasons! After a night with this on, you'll wake up to moisturized, hydrated lips that are softer than ever.

    a model applying the pink jar of the original berry scent with the a small applicator
    Sephora

    BTW, some people use it as a daily lip balm or lip protectant over their lipstick too!

    Laneige is an Asian-owned brand that has been in the beauty game for years (seriously, since the 90s!). The luxury brand prides itself on being affordable too, and has many fan favorite products because of it.

    Promising reviews: "Holy freakin grail!! I pick at my lips so they’re constantly chapped and raw. I used this once and by the second day all the dry/dead skin had come off and my lips were softer than I’ve ever felt. Totally worth the money and smells amazing!!" —Anissamarie01

    "I swear by this!! I have dry skin and lips in the winter and this is literally the only thing that keeps them hydrated while making my lips look glossy! I even layer some lip color underneath when I go out. I know it’s meant for when you sleep, but I use it as my normal every day lip moisturizer. Awesome product!" —SammieAnd

    "Lives up to ALL the hype. Holy grail amazing product. I have been chapstick obsessed since birth, and this product goes above and beyond. I carry it around in my purse and use it every day and my lips look super glowy and hydrated, and it lasts a long time after application. I'm slowly collecting every shade." —honeycbxdger

    Get it from Sephora for $22 (available in four scents) or from Amazon for $22 (available in four scents).

    6. The Mighty Patch helps those pesky zits disappear overnight. Bonus points! They also prevent picking and acne scarring. Simply apply the patch right on top of your pimple in the evening and the rest is history.

    a reviewer with the patch on the pimple
    a reviewer showing the results on the patch, and a lot of acne on it

    Hero Cosmetics is home of The Mighty Patch. The brand is woman-owned and Asian-owned, founded by current CEO Ju Rhyu. Since their Might Patch launch in 2017, they have evolved with products such as cleansers, toners, nose strip Mighty Patches, and more! 

    Promising review: "These are a game changer...I bought them because I had a painful zit on my shoulder that was huge and wouldn’t fully drain (sorry for the gross details) no matter how hard I/my friend tried. So I bought these and left it on overnight. I was worried because the skin had gotten torn up when I tried to pop it myself, so I was scared it would do something gross. I woke up and it was GONE. There was a huge white dot in the sticker and it even managed to get the core. Since then, I’ve tried it on smaller problem spots and it works wonders. It even draws stuff out of surrounding pores that I didn’t even know were issues." —Ashtyn

    Get it from Amazon for $12.99.

    7. Dashing Diva gel nail strips are so long-lasting, you'll get tired of the color. These glossy strips come in tons of cute patterns, solid colors, and mix match packs — perfect for when you want cute nails but can't make it to the salon every couple of weeks.

    Amanda showing her nails with three different designs. First image is white and cow print, the second image is tortoise shell, and the third is solid teal with text that reads
    Amanda Davis / BuzzFeed

    I discovered these Dashing Diva gel strips during 2020, when everything was closed. When I would go to nail salons, I'd always get gel nails (because they last) and in solid colors. To my ultimate surprise, these strips lasted just as long and had tons of designs that my local salon couldn't do. No joke, these babies can last you the whole month if you need them to. While my nails eventually grew to a point of needing to change by early week three, I'd say that's a solid trade. (I mean, do you see that cow print? LOVE). And the fact that each pack comes with enough for at least two sets for only $6.99 is kind of amazing. 

    Get it from Ulta for $6.99 (available in 52 colors and styles).

    8. Nyx Professional Jumbo Eyeshadow Stick makes adding a little flair to your everyday makeup very very easy. Just glide, blend, and go! It can be used as eyeshadow, eyeliner for a bold cat-eye, or a primer for powder shadow. In less than 10 seconds and with little effort at all, you've got yourself a chic, vibrant shimmer.

    a model wearing the shimmery purple shadow
    a closeup of five different color sticks lined up next to one another
    Amazon

    Promising reviews: "I see the hype. When I applied this I was honestly shocked at how easy the product went on. It’s like an 11/10 for how smooth it is. I love this product so much already. Probably gonna buy more." —London Johnson

    "I have heard about the Nyx jumbo eye pencils forever, and particularly about the Milk shade. I've been intending to purchase it for awhile, but I never could find it in store and all of the similar products I purchased from other similarly priced brands were huge fails (chalky, glittery, clumpy, too hard, too soft, etc). The consistency is best described as a lipstick, or something of that nature. It is creamy and blendable. It seems to stay put wherever you apply it... This lives up to the hype and could easily become a staple in everyday wear. I will definitely be purchasing in more colors." —Kendall

    Get it from Amazon for $4.47+ (available in 24 shades).

    9. Revlon Volcanic Face Roller absorbs shine in seconds *without* messing up your makeup — how genius is that? Simply roll it over any oily or greasy areas of your face and watch it work its magic.

    Reviewer holding face roller in hand
    Reviewer using Revlon oil-absorbing volcanic face roller

    The face roller is reusable! Just twist the ring to pop out the stone, then wash it with a mild soap/cleanser and let it air dry after every use.

    Promising reviews: "This rolling device is like pure magic. You simply roll it around your oily areas and BOOM the oil magically vanishes into the ball never to be seen again! This is an item that #tiktokmademebuyit for sure! I saw a video on TikTok and immediately went on the hunt only to be disappointed that this item was sold out everywhere! I eventually got added to a waiting list here on Amazon and once they had it in stock again, they charged my card and sent it my way! If you have the chance to purchase this and you have oily skin, get yourself on the waiting list if you need to and just kick it until it shows up. You will be pleased. Thank me later." —Veronica Cooper

    "What an absolutely amazing investment. This is one of those items you will be glad to have on hand—for a very long time. The fact that it is reusable? Absolutely brilliant. The fact that it also happens to work better than any other product I’ve ever tried in my entire life? Double brilliant!! The hype is right on this little miracle. If you’re curious and considering giving it a try—do it! It is easy to use and very simple to clean/refresh when needed in order to keep on using!!" —MidwestCraftyLasso

    Get it from Amazon for $9.99.

    10. LaBeautyologist Cleansing Cuffs stop the annoying drenched sleeves from being apart of your skincare routine. The cuffs are comfortable, super absorbent, and essentially make your arm a drip-free zone when you wash your face.

    writer wearing the fluffy light gray cuffs before I wash my face
    GIF of Gen wearing the cuff that's stopping water from dripping down my sleeves
    Genevieve Scarano/BuzzFeed

    "My sweatshirt sleeves ALWAYS get wet when I wash my face. It's really tricky to keep them dry because I use creamy cleansers that require a little more rinsing than other products. I decided to try these cozy cuffs and they make such a difference in my skincare routine. They protect my sleeves from getting drenched and make self-care time a little more fun. They're also machine washable!" —Genevieve Scarano, BuzzFeed writer

    LaBeautyologist is a Black-owned small biz founded by beauty guru Nayamka Roberts-Smith. She's known for creating the 60-second-rule: cleansing with fingers for a minute to allow your cleanser's ingredients to get to work on your complexion.

    Get them from LABeautyologist for $23 (available in five colors).

    11. Dr. Teal’s Foaming Bath with Pure Epsom Salt nourishes your skin and calms your mind. In case you didn't know, a relaxing lavender bubble bath is always a good call.

    This lavender bubble bath from Dr. Teal's is a clear fan favorite with over 40,000 5-star ratings on Amazon! It's great for adults, kids, those with sensitive skin, and more.

    Promising reviews: "Just wow. I wanted to take my first bubble bath. Glad I went with Dr. Teal's. The bubbles were long-lasting and the smell was great. My body smelled amazing and super smooth. Can’t wait for another bath. You won’t be disappointed. Promise." —Fabian

    "I will never not use this again! I’d like to point out that my kids are allergic to almost everything you can imagine with the most sensitive skin I’ve ever seen, and they have zero issues with this." —Erica_Vera_Books

    Get it from Amazon for $4.87.

    12. Son & Park Beauty Water is a cult-classic cleansing water and toner that will give you a real-life smooth filter effect on your skin. This gem refreshes, brightens, and balances the natural pH level of skin with ingredients like papaya, willow bark, rose, and orange. Among the many 5-star ratings, reviewers rave about how awesome it is for sensitive skin, too!

    a model holding up the beauty water bottle
    Son & Park

    Fun fact: Son & Park is actually named directly after the brand's founders: K-Pop celebrity make-up artists Son Dae-Sik and Park Tae-Yun! 

    Promising reviews: "I absolutely love this! It’s not harsh on the skin and my skin feels so nice and refreshed after using it. It’s big so it lasts a good amount of time too!" —Dallas, Soko Glam customer

    "This is probably my third bottle and it never disappoints me! It gives me a very subtle exfoliating feeling after I double cleanse, and it leaves my skin hydrated and ready for my next step. I absolutely love it!" —Monica P., Soko Glam customer

    "I love this incredible toner/elixir/magic water! My skin always feels refreshed and clean, and even smoother, after using this. It’s a multitasker and I have yet to find anything like it. I also love all the natural botanical ingredients — gives me peace of mind about putting this on my skin." —Jenny C., Soko Glam customer

    Get it from Soko Glam for $30 or from Amazon for $35.

    13. Kaja Heart Melter Lip Gloss Stick nourishes your lips with argan and plum seed oils and provides a gorgeous high-shine finish! The adorable heart-shaped applicator fits right in your Cupid's bow for even better precision, too.

    Model wearing the color and showing off glossy pigmented lips
    Close-up of lips, showing off juicy, shiny, and peachy pink color and the heart-shaped gloss stick
    Sephora

    This is vegan and cruelty-free!

    Promising reviews: "I never met the perfect lip gloss like this before... The gloss is so smooth, moist, long-lasting and smell so sweet. The lip gloss on my lips look so natural. I'm deeply in love with the brand and would buy more to wear.
    Extra bonus Kaja lipstick is cruelty-free and vegan friendly." —Princetta

    "Love this lipstick and will order more. Glides on like a balm and lipstick in one and color is beautiful." —Amy Devonshire

    Get it from Amazon $17 (available in seven shades) or from Sephora for $17 (available in eight shades).

    14. Essence Lash Princess mascara gives dramatically long lashes without the price of extensions or false strips. This best seller has over 158,000 5-star reviews!

    a reviewer photo showing the significant difference between one eye with the mascara and the other without
    a reviewer holing the black mascara tube

    Promising reviews: "I have tried every single expensive mascara and this one tops them all. Sometimes I use a different wand with the formula but I will still buy this over anything else. I saw it in a BuzzFeed article and bought it based on all the positive reviews. I love it, my roommates use it all the time, crowd fave for sure, and it even stays on when you need it to, doesn't flake, and with a makeup wipe isn't impossible to get off." —schyler

    "After using Lights, Camera, Lashes by Tarte for the past year, I got tired of breaking the bank over mascara. My sister suggested Essence Lash Princess False Lash Effect and I IMMEDIATELY fell in love. It provides dramatic length and great volume. I can honestly say I can’t stop looking at my eyelashes in the mirror every single day because of how awesome they look. Also, it is very long wearing. I go from an eight hour work day right to the gym and sweat like crazy...and this stuff doesn’t budge! I love it!!" —Carrie E Weikert

    Get it from Amazon for $4.99.

    15. One Hit Wonder 10-in-1 Leave-in Spray is everything you'd want in a hairspray and more! It controls frizz, detangles, conditions, prevents breakage, strengthens — honestly, the list goes on and on.

    the writer with blown on straightened hair with curled ends
    hand holding the bottle of product
    Elizabeth Lilly / BuzzFeed

    Mane Club is a New York-based small biz that's been creating affordable vegan, cruelty-free hair-care products since 2019!

    BuzzFeed editor Elizabeth Lilly has tried this and loves it too! Here's what she has to say:

    "I have a very thick head of naturally curly hair and have put it through just about everything. Lots of products have either straight-up failed, been meh enough for me to not recommend, or fantastic but so costly that I feel guilty recommending them. But THIS STUFF. This stuff has become my go-to for spraying on my wet hair and then blow drying. Normally I'd apply a heat protector and an oil treatment or leave-in conditioner before blow drying. But this 10-in-1 treatment takes the cake! Most of the time, I don't even need to finish off my hair with hair oil. It's really that good! My hair comes out feeling softer, looking shinier and healthier, and stays looking good for days."

    Promising review: "I’m a hairstylist so I’ve tried just about every leave-in conditioner out there, and I was amazed at how soft my hair felt after one use. My curls were so happy! The smell is amazing too!! I will definitely be repurchasing." —Allison

    Get it from Mane Club for $10 or a two-pack from Amazon for $16.

    16. Glow Recipe's Watermelon Glow Niacinamide Dew Drops are essentially liquid GOLD wrapped and packaged in a cute pink bottle. This serum helps reduce hyperpigmentation like no other and leaves skin looking moisturized and dewy.

    the pink bottle laying next to a slice of watermelon
    a gif of someone using the dew drops and rubbing it in their skin

    Promising reviews: "TikTok made me buy! I saw a lot of hype for this product and I can totally see why, it gives you a great base. That dewy look or mix it with ur favorite full coverage foundation to make it more natural looking. Works great." —harmanb

    "100% yes. This lives up to the hype. I am so lazy in the morning but hate how my skin looks naked. Add a few drops of this all over my skin and bam my dry skin looks moisturized and has a glow. "kaymarie225

    Get it from Sephora for $34 or from Amazon for $34.

    17. Mario Badescu Drying Lotion dries up your blemishes overnight! This award-winning liquid blends salicylic acid (to shed dead skin cells), sulfur (to cleanse pores), and calamine (to cool and soothe). Reviewers say it's ~thee~ go-to when they need a speedy remedy for acne.

    the bottle of drying lotion laying next to a q-tip
    a gif of a model applying the drying lotion to acne on their face
    Mario Badescu

    Promising reviews: "A go-to of mine! It dramatically reduces the size, appearance, and redness of acne for sure. I love using this especially for hormonal acne. Usually it helps clear a blemish two to three times faster than if I were to not use it at all!" —MarissaMalta

    "Whenever I have a breakout that needs to be squashed fast, this is THE one. Just apply to a reddened acne and this dries that overnight. No scarring, clear skin in a couple of days. Love it!" —elmojklmno

    "I now understand why this is such a cult classic product! It does exactly what it says. I get cystic acne on my jaw and neck once in awhile and it does a good job at drying the blemishes out and reduced their redness." —StephHazen

    Get it from Sephora for $17 or from Amazon for $17.

    18. Corated's Heatless Hair Curler gives you bouncy curls without the damage. On top of being heat-free, the curler is made with mulberry satin that helps prevent tangled hair, too.

    a reviewer with their hair wrapped in the curler before bed
    the same reviewer showing big curls the morning after

    This heatless curler comes as a set, so you'll also get two matching silk scrunchies and a hair clip with purchase!

    Promising reviews: "Super easy to use, takes like five minutes to wrap, lasts for days. First day is super curly then usually gradually goes to just a little wavy, which is fine with me! No damage and little effort for a well styled look is well worth it. Make sure your hair is damp, not wet if your hair is thick or it won't dry overnight.!" —Katherine R.

    "This product was sooo easy to use and comfortable to sleep in!!! It turned out soooo cute!!! I’ll be using this product often, as I can just take it out in the morning and have [gorgeous] hair! I’ll be recommending this to lots of people! I should also add that the scrunchies that came with it are like…. [very] great quality." —Amazon Customer

    Get it from Amazon for $11.99+ (available in three colors).

    19. Bread Beauty Supply's Hair Oil Everyday Gloss hydrates, repairs, and coats hair in a lightweight, non-greasy formula. Thanks to ingredients like kakadu plum oil and safflower oil, you'll get silky and shinier hair with limited frizz.

    a photo of the hair oil bottle laying flat
    a model apply the hair oil their their curly hair
    Sephora, Bread Beauty Supply

    Bread Beauty Supply is a Black woman-owned small business that creates amazing haircare specifically for those with curl types 3a to 4c.

    Promising reviews: "I will probably never stop using this oil. I love it that much. Seriously though, I have very very thick hair that gets frizzy like a lion's mane. I use this oil after I've heat styled my hair to tame the frizz, and I use it on second/third day hair. It's truly a magical hair oil! When applied after styling, I use 3-4 drops (on thick, mid-back length hair) and the oil leaves my hair looking soft, shiny and sleek. For days in between washing, my frizz loves to pop back up, but with 4-5 drops of the Bread Oil my hair looks fresh...And it smells like gummy bears! The fragrance is fairly strong right after it comes out of the bottle, but once it's on your hair, it dissipates to a very faint, but still sweet, smell. I think the fragrance is the perfect amount."  —duckyy

    "My hair is very fine and can easily look greasy if products are too rich for it, but this product is a total home run. The oil has a thickness that reminds me of hair serums or products with dimethicone, but unlike dimethicone products, this formula actually absorbs into my hair and nourishes it instead of leaving a residue or coated feeling behind. My hair is shiny and healthy looking but doesn't feel like there's any product in it, and that is exactly what I need and want in a product like this. The bottle is made from sturdy glass, and the oil smells like a bright and fruity Lip Smackers gloss from the 90s, but the scent disappears after application so it doesn't become too much. It's such a joy to use."  —nleslie63

    Get it from Sephora for $14+ (available in two sizes).

    20. Gloss Bomb Lip Luminizer is one of Fenty Beauty's top sellers and a personal favorite. It's nonsticky, long-lasting, and every color has its own shimmery vibe.

    BuzzFeed editor wearing 'Cheeky' Gloss Bomb
    Same editor holding the tube of lipgloss
    Amanda Davis / BuzzFeed

    The Gloss Bomb has been a purse essential for me probably since the day it launched. The non-sticky factor is huge for me, but I also absolutely love how versatile it is. It's perfect on top of lip liner and great by itself too. And the ✨shine✨ is impeccable. People can probably spot me a mile away after I apply it, which I count that as a very good quality in lipgloss.

    And if you didn't know, Fenty Beauty is 100% cruelty free! 

    Promising reviews: "It took me a while to buy this gloss because of the price but I’m so glad I did. I absolutely love this gloss by itself or over other lipsticks. It wears so well and stays on for a long time. I definitely get the hype and this is one of my makeup must haves."Jaddess

    "Absolutely stunning. The scent is amazing and the formula is so hydrating. Makes your lips look lovely and super shiny, and this is just one of those products that makes you feel beautiful without a lot of effort. —madsmj

    Get it from Sephora for $20 (available in six shades).

    21. Elizavecca Collagen Hair Protein treatment gives you magic in a bottle according to reviewers. Say goodbye to frizz and grease after just 10 minutes with this in your hair!

    a reviewer holding up the product bottle
    a reviewer's before and after of dry hair before using product, then silky hair after using product

    Reviewers with thin or fine hair LOVE this hair treatment, and various hair types from 3b to 4c say that it helped their damaged hair. Even folks with dyed or bleached hair says it's safe to use. TL;DR: It works!

    Promising reviews: "This stuff is amazing! I saw this as a beauty recommendation on BuzzFeed as a dupe for Opalex...so I thought I would give it a try...I'm so thankful I did! My bleached and heat-damaged hair feels so soft, is more manageable, and looks healthier after each use. I agree with other reviewers that it seems like a big price tag for the size of the bottle but a little bit does go a long way and it is so worth it. I wish it came in a larger size bottle so I didn't have to reorder so quickly." —Carley S. Whitson

    "I have 4c hair and was looking for a protein treatment for my thin and fragile hair. I had recently used a product in my hair that had so much alcohol in it; that wreaked havoc on my hair, leaving it pretty damaged. I was very skeptical about this product because I have never seen anyone with my hair type use it. Boy was I wrong to doubt this product, it left my hair looking and feeling beautiful. I highly recommend it to anyone natural or with curly hair." —Therese-Claire

    "Y'all my hair came out so shiny and smooth, less frizzy, and all-around more manageable. My hair is thick, dark, and curly (3c type), medium length, and I highly recommend you give this hair mask a try to salvage your hair." —Amanda Rogers

    Get it from Amazon for $8.06.

    22. Tula Skin Care The Cult Classic Purifying Face Cleanser is loved so much, they put "cult classic" in the name! This cleanser is known for effectively hydrating skin, removing makeup, *and* clearing acne. It really does it all.

    a model holding up the bright teal bottle
    a reviewer's before and after use in 6 months. the after is clearer and less red

    Promising reviews: "I've been using this face wash for about two years. I tried to use other face washes in between (cheaper ones because I am on a tight budget) but I kept coming back to Tula because my skin got irritated by other products I used. It is a bit expensive for a face wash for me but it is worth every penny. It is very gentle, washes off all the impurities, my skin does look cleaner and is not stripped from all the moisture. It does not feel tight after I wash my face and I don't break out at all after it. I really feel like my skin glows now. With other face washes my skin would be patchy and I would break out around my chin. I cannot recommend enough TULA face wash to people like me with a sensitive acne prone skin who struggle to find a face wash that actually washes all the dirt and makeup but does not irritate the skin." —Myra

    "I have struggled with oily skin and hormonal and cystic acne my ENTIRE life. My mom is an esthetician, so I have tried EVERYTHING under the sun and nothing ever worked. I’d heard RAVE reviews about this product, so I finally gave in and bought it. For the price, it’s SO worth it. It works way better than anything medicated/medical grade and is a fraction of the price...I always make sure I have extra on hand so I never run out. I will never switch facial products again. Tula saved my face!" —Amazon Customer

    Get it from Amazon for $28.

    23. Peripera Ink Velvet Lip Tint gives you long-lasting color that can (basically) stand the test of time. The reviews are filled with people who say its stays gorgeous from morning to evening. And the best part? Even when it fades, it leaves a pretty, natural-looking stain!

    a reviewer wearing a light pink shade and holding the bottle
    a different reviewer wearing a bright red shade

    "I have this in several colors and always love how it colors my lips and lasts all day without me having to reapply because of the stain effect. It's [pretty] and you don't need to worry if the color is there. If your lips feel dry, just rub some lip balm over it — the color stays! You can also build up for intensity or swipe it once and blot for a natural-looking gradient stain."Nusrat Sultana, former BuzzFeed writer

    Promising review: "Omg velvet perfection. This product applies like an opaque cream velvet lipstick, buttery smooth, not at all drying, and pigmented. The doe foot is pointed for precision around your cupid's bow and holds enough product for full lips in one swipe. Looks great without any blotting. Transfer proof and mask approved! Great for a long-wear look, as the stain is lasting. I like to wear this product as opaque velvet lipstick in the morning and by the end of the day it's a beautiful natural rosy stain that I can apply balm over for a natural no-makeup glam baddie look... Seriously impressed with this product, and amazing price point for under ten. This is the PERFECT lip product imho." —Kenzie Scout

    Get it from Amazon for $9.90 (available in 22 shades).

    24. EM Cosmetics Color Drops Serum Blush is makeup that's actually good for your skin. Ingredients like squalane, hyaluronic acid, and sacha inchi oil feels oh-so-smooth on the skin while working to prevent acne and give you a gorgeous glow.

    the bottle and dropper
    model wearing the blush in vintage rose shade
    Nusrat Sultana / BuzzFeed, EM Cosmetics

    Promising review: "First off, the color is gorgeous! I like how easy it is to apply and how nicely it blends. It's very versatile, I use it for my eyes too, I just love it. It's lightweight and it gives you a dewy glow. Highly recommend." —Anastasia

    Get it from Em Cosmetics for $25 (available in eight shades).

    25. Reusable exfoliating Japanese towels remove dead skin and soothe skin conditions like eczema or keratosis pilaris. Use the towel in the shower to reveal super soft and super clean skin when you step out.

    You can use this daily or weekly depending on how you feel about its abrasiveness.

    Promising review: "This is a holy grail to my sensitive skin and germaphobic personality! It does take time to get used to due to its rough feel, but once you start to use it daily, it's hard to use anything else! Nothing else gives me such a clean feeling on my skin during my showers. I use to have very bad skin conditions all over my body: eczema, body acne, dry patches, and dark spots. This helped clear basically everything, and now I'm more confident in showing my skin in public than I have ever been. It soaks up very nicely, and you can feel all of the dirt that's on your skin from day-to-day activities getting scrubbed off. The long length is great for reaching in hard to reach spots, such as your back. Since it's extremely rough, I would advise against using it on your face." —Jay G.

    Get a three-pack from Amazon for $12.50+ (available in four color variation packs).

    26. The Esarora ice roller helps decrease under-eye puffiness, minimize fine lines, *and* shrink pores! It can also help relieve headaches (score!) and sore muscles, so that's pretty awesome too. 

    a pink ice roller
    a reviewer rolling the ice roller over their forehead

    Promising review: "I use this ice roller in my aesthetician treatment room after extractions, peels and/or waxing. My clients love it! It drastically reduces inflammation and swelling...thereby leaving the skin in a much healthier state than if I didn't use it. I actually prefer this to my magic globes because of the ease of rolling over the skin. Globes tend to skip/jump if the skin is not properly lubricated with a lot of product. I can apply a calming colloidal oatmeal masque (in powder form) or other setting masque and simply roll right over it. If it is too chilly for your client...simply put a damp esti wipe on the skin as a barrier. Very easy to clean and disinfect between clients." —Chris DeFelice

    Get it from Amazon for $18.99+ (available in eight colors).

    27. Zombie Pack face masks minimize pores and hydrate your skin at fancy spa-level, but in way less time and at a much cheaper price. Reviewers are clearly obsessed as they have over 4,500 5-star reviews.

    Promising reviews: "I saw this on a BuzzFeed article, and this mask is wild. You cannot talk or do much of anything when it is on. This is not a peel-off mask! It leaves your skin feeling soft and snatched... The way your skin feels after using this product, WOW. My skin feels tighter, my skin feels more firm, and my skin feels soft." —Alanna Szypura

    "I adore this mask. I figured I was doomed to a life of permanent blackheads and enlarged pores (runs in the family). Nothing I've tried from your usual stores (Wal-Mart, Walgreens, Target, even Proactiv) helped with either the blackheads or pores... So, I was skeptical about the Zombie Pack, but it looked cool and it was cheap, so why not? Best facial hygiene decision I've ever made... I'm three weeks in and the pores on my nose that I had damn near decided to name (they weren't going anywhere, might as well make them friends) are nearly gone. I have a mask on as I'm typing this review. The brush is incredibly soft, the packaging easy to open, the application is SO easy. Most importantly, it delivers results." —Zetsubel

    Get it from Amazon for $25.

    28. Rare Beauty Soft Pinch liquid blush is a newcomer that's clearly here to stay. Reviewers are obsessed with the highly pigmented, super-lightweight formula. You've even got the choice between dewy and matte finishes!

    an open tube of the red liquid blush
    a model wearing the bright red color on their cheeks
    Sephora

    This Latinx-owned business (from founder Selena Gomez, to be more specific!) was launched in 2020 with the goal of helping people celebrate their individuality and their own beauty, nixing the world's impossible beauty standards in the process. And BTW, all Rare Beauty products are vegan and cruelty-free!

    Promising reviews: "I’ve never ever been a fan of liquid blush but I’ve been converted. I didn’t see the hype in this line or want to love it, but after trying it… omg I’m in love. I never want to use anything else. A little goes a very very very long way. Small mini tap the blend by tapping finger gently on cheeks. I then use a beauty blender to really smooth it out. It’s smooth, natural, and isn’t cakey. TRY IT. My skin can be dry in my cheeks and oily in other places so I’m glad I switched to this because it gives me a natural glow without looking patchy like with powder." —LaKatNoire

    "This product obviously deserves any hype it gets. Because this celebrity wasn’t playing around when she created this blush! I’ve tried all the popular lines [and] from an unbiased point of view Selena [Gomez] takes the cake. This blush is a godsend and really anyone could use it. This blush doesn’t feel heavy, never ever clogs my pores in the three month time span I’ve been using it... And it is just so affordable for such high end makeup. It feels so luxurious to have in my kit...I would recommend this to my mom, sisters, and future kin. I’m in love." —Vickic163

    Get it from Sephora for $20 (available in 11 shades).

    29. Black Girl Sunscreen protects and moisturizes skin without leaving a greasy white cast. While it works for all, BGS Sunscreen is specially designed for melanated skin!

    a model applying the sunscreen to their hands
    Target

    Black Girl Sunscreen is a Black woman-owned small business. The sunscreen comes in three versions: original SPF 30, matte SPF 45, and a kid's SPF 50. Each are paraben-free, fragrance-free, vegan, and cruelty-free!

    Promising reviews: "It’s GREAT! I use sunscreen on my face every single day. I live in FL so it’s a necessity. Finally, a sunscreen that doesn’t leave a white cast, feels good on my skin, and it’s moisturizing. I will definitely be purchasing this again." — Katrina H.

    "Finally! A sunscreen that’s made for people with an abundance of melanin! This doesn’t leave a white cast and it doesn’t have much of a scent to it. It goes on effortlessly and leaves my skin feeling moisturized and protected. Do you understand how long it’s taken me to find an SPF for my skin?! I’m so thankful that it’s available at Target and I hope they continue to stock the shelves with this product!" —Jay

    Get it from Target for $19.59. 

    30. Sdara Skincare's derma roller is a painless micro-needling treatment that provides smooth, glowing results. With weekly use, it can help diminish wrinkles, large pores, and dark circles. FYI: professional sessions generally cost hundreds of dollars, so this is an effective and affordable alternative!

    Add a hydrating serum to serve as a primer over your skin as you derma roll. The derma-rolling will allow the serum to sink into your skin even deeper, allowing you to reap its benefits. Make sure you learn how to derma-roll properly before going at it!

    Promising review: "My derma roller arrived very quickly and was packaged to perfection. I've only used it less than a week and can already see a difference in my skin. I primarily purchased this to help my hyperpigmentation serums sink into my skin deeper, which it's totally doing! My dark spots have already started to lighten with only three uses (I use the roller every other day). I was worried about the pain this would cause, but it's really not that bad — kind of just feels like a sunburn for a couple of minutes afterwards, but my serums help to soothe it quickly. If you're on the fence about purchasing this...just do it! You won't regret it." —lmarvin

    Get it from Amazon for $12.97.

    31. LilyAna Naturals' Eye Cream helps you hide how tired you really are after such a long week. The rose hip and hibiscus-infused eye cream helps reduce dark circles and puffiness, leaving your eyes to look bright and wide (or alert and awake).

    a reviewer holding up a 1.7 ounce bottle
    reviewer's before and after photo showing their eye bags disappearing over time

    Promising review: "Best eye cream I have ever used!!! Better than Benefiance by Shiseido and Clinique or Lancôme, for less than a third of the price with the amount you get. It is rich enough to do the job but not greasy. It doesn't interfere with concealer, yet softens lines. Love it so much!!!!" —Lory Lacy

    Get it from Amazon for $9.99+.

    32. TruSkin Naturals Vitamin C Serum is an easy and cruelty-free way to give you skin everything it needs to be brighter and softer. This serum leaves skin moisturized and can help dramatically fade hyperpigmentation and dark spots.

    Promising review: "This product saved my skin. I seldom write reviews but just had to review this product. I’ve been struggling with acne for YEARS. I have very acne-prone skin. I get a new pimple almost every day and it seemed like there was never a time I didn’t have a pimple on my face. Acne leaves super dark blemishes/scars on my face. I’ve tried all different types of moisturizers and cleansers. Nothing worked. However I bought this serum on a whim. OMGGGG. Guys. Literally my face stopped flaring within three days. I was PIMPLE-FREE FOR MORE THAN 48 hours (a new record). Exactly two months later, blemishes have faded DRASTICALLY and I have no active breakouts. This hasn’t happened in years. I truly and honestly think it is due to this product. If you are hesitant, don’t be, BUY IT! It has also helped my under eye bags (use one drop for both under-eyes; pat gently with fingers.)" —Brandon

    Get it from Amazon for $19.99.

    33. Grande Cosmetics' lash serum gets your natural lashes longer, fuller, and thicker than ever. It's got over 17,000 5-star reviews full of people with results just like the one below 🤯

    Promising review: "I really wish I would have taken 'before' pics. My hairdresser told me about this stuff and said 'it works so good I had to stop using it every night.' I thought to myself 'Oh yeah, lashes too long, no such thing' but I'm on my second tube and I'm going to start using every other night. My lashes are so long, and it's like I have a double row of lashes. My bottom lashes are thicker too. I rarely write reviews but wanted to share because it really really works." —Asc

    Get a three-month supply from Amazon for $65.

    34. The Ordinary's AHA 30% + BHA 2% Exfoliating Peeling Solution is a TikTok favorite among skincare enthusiasts. Main ingredient like glycolic and salicylic acids work together to give you glowing, blemish-free skin. (And the color is pretty satisfying, too!)

    a screenshot of a person holding up the bottle from The Ordinary's TikTok
    a gif of someone applying the dark red solution to their face

    This exfoiliating solution is fragrance-, alcohol-, oil-, silicone-, nut-, and gluten-free! But because this is a chemical peel, be sure not to use it more than twice a week!

    Promising review: "IT'S A YES FOR ME. THE HYPE IS REAL Y'ALL. I’ve been using this product for roughly six weeks and as my first chemical exfoliant I must say my skin looks AMAZING! I use this product once a week at night, right before I go to sleep. I’ve experimented using a lot vs a little amount and noticed that one full drop works just fine...After waiting 10 minutes, I rinse it off... There are no immediate results, but the real magic comes the morning after. I swear EVERY time I use this mask my skin feels so soft and dewy the next morning. I have seen this product speed up the process of clearing up my impulsively popped whiteheads and it’s so magical. Also, I have hyperpigmentation on my upper lip and this has significantly lightened that area! I absolutely love this product and recommend this to anyone who can get their hands on it!" —Khalea

    Get it from Sephora for $8.

    35. Eye Zone 24-karat-gold cooling eye gels rids you of dark circles, puffiness, and all of those annoying "you look so tired" comments thanks to ingredients like collagen and hyaluronic acid. Apply a pair in the mornings, after a long evening, or just when you need a mid-day pick me up. They'll feel so hydrating!

    Reviewer wearing under eye patches by Le Gushe
    Reviewer wearing under eye patches by Le Gushe

    Promising reviews: "First of all, amazing deal for the price! Secondly, they work amazing! I have issues with tired eyes and I used the patches for about 30 minutes after I washed my face, while I was in the shower, then took them off when I did my makeup and my under-eye was so moisturized and rejuvenated!" —Tiara Baker

    "I truly notice a difference with these eye patches. They recommend two to three times per week, but I definitely notice the biggest difference on the days I actually wear them. My bags and dark circles are SIGNIFICANTLY reduced. They are very hydrating and don't irritate my sensitive skin. This is one of the best product I've found for my under-eyes! I plan to purchase again and again!" —Amazon Customer

    Get a 20-pack from Amazon for $14.47

    36. Voyor's pore vacuum extracts everything from blackheads, whiteheads, and the oil that comes along with both. This cool gadget uses deep suction to remove it all, going straight to the source rather than just treating the surface. It'll leave your skin feeling cleaner and smoother!

    hand holds blue pore vacuum head filled with yellow gunk from pores
    hand holds white pore vacuum in front of box with different interchangeable plastic heads

    Three different suction levels (low for sensitive skin, medium for small blackheads, and large for pesky blackheads) and six interchangeable heads that span from strong suction to gentle suction enable you to customize your blackhead-removal experience with ease.

    Promising reviews: "One of the best things I have ever used! As a man with oily skin and large pores on my nose, blackheads, pimples, and oil are a constant struggle. This product pulls all of the gunk right out! I have no idea how I managed without this product, my skin looks better than ever!" —Kyle

    "I luv this thing! It’s so nasty but so satisfying to see everything that comes out of your face. I’ve had acne my since I was maybe 12 and I’m 21 now and I’m curious to see if this will help me out at all adding it into my routine! It definitely has high suction power, so test it out before you go all out! Definitely do something to open your pores beforehand; I like to rinse and put on moisturizer after. I lost a lot of the heads but I mostly only use the skinny shaped one and the exfoliator." —Amazon Customer

    Get it from Amazon for $19.99.

    37. Lke Shadow Patches are a genius beauty hack that catches any eyeshadow that falls down while you're applying it. It'll also make eyeliner and shadow lines crisp as heck. Yay for *not* ruining foundation in the process of getting glammed up!

    one side shows three shadow patches which are shaped like half-circles and the other side shows a model holding the patches up to her eye to apply liner
    Amazon

    Promising review: "I don’t know how I've done my eye makeup without these my whole life! They help so much with eyeshadow fallout it’s wild! There are two stickers on them, but I only do the small top ones since I like to do my foundation before eyeshadow! They’re very sticky and sometimes take off some of my foundation but I’ve found if you first tape it on your hand then onto your face it helps!" —Amazon Customer

    Get a 100-pack from Amazon for $12.99

    38. Bubbly Belle fizzy aromatherapy bath bombs are literally designed to help you relax. This pack of 12 has relaxing concoctions like Zen (made with jasmine and sandalwood) and Bliss (made with citrus, raspberry, and vanilla).

    a reviewer carrying case of colorful fizzy aromatherapy bath bombs
    A reviewer holding a bath bomb while relaxing in a colorful bath

    Bubbly Belle is a small business with tons of essential oils and bath bombs that'll take your bath to the next level.

    Promising review: "I have been using bath bombs for years. I was really impressed at the quality of the bath bomb itself too (I used Heal tonight) and I love that this uses natural essential oils. This bomb gave me the most serene experience and they are HUGE! You really can't beat it!" —Heather H

    Get 12-pack from Amazon for $25.97.

    39. Bio-Oil is another cult-favorite product that reviewers swear by. It has over 85,000 5-star reviewers full of people who use it to help fade scars, soothe dryness, and moisturize without clogging pores. And yes, you can use it literally anywhere on your body!

    Promising review: "I bought this for my scars but because of the current COVID-19 crisis I have been washing my hands so much that they are painfully dry. Hand cream hasn't helped enough so I decided to use the Bio-Oil on them and even after the first application they felt SO much better! I'm glad I bought the big bottle!" —L. Strand

    Get it from Amazon for $8.92 (available in three sizes).

    Reviews have been edited for length and/or clarity.

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