1. E.l.f.'s Poreless Putty Primer to help your foundation glide on more seamlessly than ever. Just apply a thin layer, give it 30 seconds to absorb, then apply your foundation and watch as it basically becomes a real-life Instagram filter.
Check it out in action on TikTok here!
Promising review: "I saw this on TikTok and thought I'd take a chance. I have sensitive skin and have to watch what I use. I LOVE this product! Goes on smooth and you don't need to use a lot. I put it on before I put on my foundation. Makes a huge difference. Highly recommend and will buy again!!" —Leslie Mattingly
Get it from Amazon for $8.50.
2. An octopus-shaped blackhead remover that puts in serious work. Just scrub it over your nose and watch as it lifts all the clogged dirt and oil out of your pores.
Check it out on TikTok here!
Promising review: "I saw this on TikTok, it works great so far." —MarMarManuel
*Another* promising review: "After just two days of use, this adorable little octopus has done wonders for me, smells great too. Here's how I used it: I wore down the stick just a little to where the texture from the salt is visible, scrubbed around on my face so there was plenty of product, then I used my fingers to gently massage all the gunk away. Rinse, pat dry, and enjoy the softness. Highly recommended for people with sensitive skin like myself." —LuckLocust
Get it from Amazon for $12.50.
3. L'Oreal's Infallible Fresh Wear Foundation In A Powder, which proves you don't have to spend high-end prices to get high-end results. If you're tired of constantly touching up your shiny T-zone throughout the day, this powder formula is an absolute must.
See it in action on TikTok here.
Promising review: "This is one of the best makeup products of the year. I've have tested this many different ways over the last two weeks and it has held up every time. I have used this on its own as a powder foundation, with and without primer, and over foundation as added coverage as a light setting powder. This stuff is great; it holds up. My makeup looks flawless all day with minimal shine/oil break through." —Amazon Customer
Get it from Amazon for $9.67 (available in 20 shades).
4. A wonderfully glossy Kopari lip treatment packed with coconut oil and shea butter to restore moisture and have your lips looking sensationally shiny. It's basically the lip gloss meets lip balm hybrid of your dreams.
Check it out on TikTok here!
Promising review: "Best lip gloss ever!!! My lips are so soft the next morning and it smells delicious. Even made my fiancé try it and he was amazed the next day by how soft his lips were!! A must-have lip gloss!" —Janna/Cody W.
Get it from Amazon for $12.75+ (available in three formulas and a multipack).
5. Maybelline Lip Lifter Hydrating Gloss made with hyaluronic acid, which is honestly the GOAT when it comes to moisturizing ingredients. Just one or two swipes will give you a sheer hint of color and healthy, fuller looking lips.
Check it out on TikTok here!
Promising review: "I was looking at Fenty, Kosas, and other lip glosses at Sephora and then I heard about this Maybelline lifter gloss and decided to try this instead. Since I could get three or four different colors in this gloss for the same price as one of the high end gloss, I went this route after reading all the good reviews here. The reviews were right — this lifter gloss has the same kind of applicator brush, wear, and moisturizing capabilities as high-end glosses. My favorite color is stone — it's a great neutral nude that flatters a lot of different skin tones." —Z Fam
Get it from Amazon for $6.92+ (available in 19 shades).
6. A cruelty-free lengthening mascara with a whopping 168,000 5-star Amazon ratings and some seriously impressive before-and-after photos. Oh, did I mention it's UNDER $5?!
Check it out on TikTok here.
BuzzFeed editor Kayla Boyd swears by this mascara and said: "As someone who isn't a big fan of false lashes (the glue irritates my eyes and I'm terrible at applying them) this budget-friendly holy grail does the trick for both lengthening and volumizing my lashes. It uses a conic shape fiber brush to help the mascara apply evenly without getting too clumpy. Plus, it's cruelty-free!" Peep more deets in her full Essence Lash Princess mascara review.
Promising review: "I saw a recommendation on TikTok and thought for $5, why not?! I love this mascara! I have used other high end brands of mascara and this honestly gave me more volume and length! I recommended it to two other family members and they love it too!" —Hannah
Get it from Amazon for $4.99.
7. Or Maybelline's Lash Sensational Sky High mascara if you're looking for towering lashes that'll give you that falsies effect — without the annoying lash glue.
See it in action on TikTok here!
Promising review: "I bought this mascara after seeing it go viral on TikTok. This stuff is incredible. I've been using this mascara for two months, and it's still performing very well. I admit that I am not a fan of the packaging (it feels clunky, cheap, and plasticy), but it's the inside that counts, right? The formula builds well. The brush is the perfect length to grip and coat all of my lashes. It lengthens my short eyelashes after just one coat! I tested this against my more expensive mascaras, and it performed better than most!" —Gizelle Cade
Get it from Amazon for $8.80 (available in five shades).
8. A set of claw clips so functional it'll make you wonder why they ever went out of style. Thankfully, the '90s are back so you can shamelessly rock these all day, every day.
Check these out on TikTok here.
Promising review: "I will admit I bought these from seeing them on TikTok and I needed new clips for my thick hair. I am not disappointed and beyond glad I got them. The colors are gorgeous and they stay put without hurting my head. I'm very impressed." —Jessica
Get a four-pack from Amazon for $10.99+ (available in 18 different color sets).
9. A smooth-as-milk Covergirl foundation made with coconut milk and aloe extract to keep your skin looking hydrated and dewey instead of dry and cakey.
Check it out on TikTok here.
Promising review: "I have been LOOKING. For a foundation like this. I'm so glad I found this thanks to TikTok ... I have combination skin type and even on my oily parts of my face this foundation never budges. As for the dry parts, it's so moisturizing to where i don't cake like with other foundations. If you've been searching for a foundation forever like me and are on a budget, PLEASE try this one!! I've never seen a more waterproof foundation in my LIFE!!" —Violet and Adam
Get it from Amazon for $4.05+ (available in 14 shades).
10. A wearable nail polish holder ring, because you can't give yourself a salonworthy at-home manicure if you're constantly fumbling around for the bottle.
Check out this TikTok by @birchcreekboutique!
Promising review: "Soon as I saw this, I knew I had to get it. How smart that someone finally came up with something that will hold your polish? Not everyone can afford to, or want to go out and get mani pedis right now. Some of us want to stay home, stay away from the germs and do these things ourselves. But of course, I would make a mess or tip the polish over or knock it over when working on my fingers and toes. This is perfect. It fits on my hand, it fits all sizes of nail polish bottles and it is made of a nice, thick plastic. You get 5 big stars from me." —Anne Maes
Get it from Amazon for $9.99 (available in 22 colors).
11. Kristin Ess Rose Gold Temporary Tint for when you want to experiment with your hair color but are also dealing with some serious commitment issues. All you have to do is wash your hair, give it a few sprays, then rinse after 2 minutes to give your strands a subtle hint of rose gold that lasts for up to three shampoos.
Check out this TikTok by @leeleeslimthick!
Promising review: "I absolutely love this stuff. There's no commitment and no staining the hair. It is literally a put-in-and-wash-out product. I have platinum-blonde hair and there was no tint of pink left behind or anything. I love this stuff! It's gives you rose-gold pink hair, so beautiful." —Lee
Get it from Amazon for $11.99 (also available in a pack of two).
12. The absolutely iconic peeling solution by The Ordinary, which will dissolve all the dead skin on your face and have you 🌟 glowing 🌟 in just 10 minutes.
Check it out on TikTok here!
This my first ever "TikTok made me buy it" purchase...and I've been hooked ever since. I've been hearing about the wonders of alpha- and beta-hydroxy acids for a while now (they're chemical exfoliants, meaning they help dissolve and loosen dead skin cells instead of sloughing them off like a physical exfoliant), but never quite knew where to start. When I saw this taking over TikTok, I decided to give it a try.
I started off by applying a thin layer of the blood-red product to my face and braced myself for a slight tingling sensation, though it went away after about 30 seconds. Then I let it sit for eight minutes (don't go longer than 10 minutes! This is potent stuff!), rinsed it off, and was ah-mazed by how instantly bright and smooth my skin looked afterward. It's now become a weekly treatment for me and will always have a permanent spot in my skin care routine.
Get it from Sephora, Ulta, and Target for $8 (Psst! Sephora is offering free shipping with code FREESHIP at checkout!)
13. And an eight-pack of fluffy bow headbands you can use to make sure all of your masks, peeling solutions, and expensive foundations never accidentally end up in your hair.
See them in action on TikTok here.
Promising review: "These are not something I normally would have thought of to buy for myself, but after buying them as little "thank you" gifts for others, I FELL IN LOVE WITH THEM!!! They are super soft, come in adorable prints and instantly make you feel girly and fabulous. I even had to order more because my daughters started stealing them from me! I use them for keeping my hair out of my face when doing my morning and nightly beauty routines. I also use them instead of a shower cap to keep the hair around my forehead and neck from getting wet. They are easy to wash and hold up well, just throw in a garment bag. I think these are way better and more comfortable than the traditional headbands and hairclips I was using before. I am one happy lady and I absolutely recommend this product!" —In Style With Celeste
Get them from Amazon for $12.99+ (available in two pattern sets).
14. Flexible curling rods that can give you zero-heat curls overnight — because it's really time we give the heat styling tools a rest. They're soft and lightweight (no headaches!), and you can use them on wet or dry hair, so there's basically nothing standing in between you and perfectly bouncy curls.
Check them out on TikTok here.
Promising review: "I haven’t put curlers in my hair in YEARS. Saw this on TikTok. Thought it would be great, especially because I’m so lazy when it comes to styling my hair. Dried my hair about 60–70%, put curlers in, slept on them (not uncomfortable to sleep in), and voila-hair is curled and ready to go in the a.m." —lapiper21
Get a 42-pack from Amazon for $12.99.
15. A Maybelline Dark Circles Treatment Concealer for when you need to fool everyone into thinking you got a full night's sleep, when in reality you were up watching Is It Cake? all night.
Check it out on TikTok here!
Promising review: "Throughout high school I never knew how to do makeup. But then I heard this product was the absolute best on TikTok. And trust me, they were not lying. It has really good coverage and hides my 'raccoon eyes.' And the best part is that a little bit goes a long way. So if you’re starting out or want to try something new I definitely recommend you try this out." —Liela Lee
Get it from Amazon for $7.97+ (available in 18 shades).
16. A bottle of Bio-Oil Multiuse Skincare Oil to help reduce the appearance of pesky scars thanks to a special blend of vitamin A, chamomile, sunflower, lavender, and vitamin E oils.
See a TikToker's before and after here.
Promising review: "After just about three weeks of use I’ve seen such a positive change in both the evenness of time and of the texture of my skin. Melasma and acne scarring have faded pretty dramatically — I don’t even bother putting on foundation when I do my makeup in the morning. The oil is so lightweight and doesn’t exacerbate my already oily complexion." —L T C
Get it from Amazon for $8.59+ (available in three sizes and various packs).
17. A smudge-proof eyeliner stamp that helps you achieve the impossible: creating the perfect winged liner on the very first try.
Check it out in action on TikTok here!
Promising review: "Best eyeliner ever! This item was a 'TikTok made me buy it' LOL but overall, I am truly happy with this purchase. Thank you! Your product is truly amazing!" —Samantha Lopez
Get a set of two from Amazon for $14.97 (available in three styles).
18. A skin-clearing salicylic acid treatment to show those pesky blackheads on your nose who's boss. Just dap some on a cotton pad and wipe over your skin to get rid of acne, uneven texture, and even stubborn dark spots.
Check out this TikToker's review here.
Promising review: "I have always struggled with blackheads on my nose. It was something I was super self conscious about, always. I tried pore strips, masks, scrubs, etc., and nothing ever worked for me. But after using this product, I saw results after 10 days! I have been using it for about a month-and-a-half, and now I can barely see the pores on my nose. The redness around my nose also went away." —Taylor
Get it from Amazon for $11+ (available in two sizes and a two-piece set).
19. A bottle of CND Essentials nail and cuticle oil that will have your hands looking as shiny and flawless as they do when you leave the salon, except without the outrageous salon prices.
Each day, work the oil into your nails and cuticles and they will begin to grow and strengthen so you don't have to worry about weak nails anymore!
Check it out in action on TikTok here!
Promising review: "I had peeling, weak nails for years. Tried everything. I bought this in February. This-size bottle lasted a bit more than a month religiously applying it two to three times a day. I was really seeing great improvement, so I bought another bottle in late March. By May, all the peeling had grown out and my nails were getting stronger every day. I then bought the big 4-ounce refill bottle because I never want to run out of it again! Cannot recommend this stuff enough!" —Diana
Get it from Amazon for $8.50+ (available in three sizes).
20. An ultra-fine continuous water mister so you can always solve one of the most annoying hair woes: needing to restyle with no time to hop in the shower. This will give you just enough moisture to freshen up your tresses without completely weighing your hair down.
Catch it in action on TikTok here!
Promising review: "Another amazing product TikTok made me buy. Was looking for some thing for when I wet my hair in the mornings. My old typical spray bottles kept breaking or leaking. This one has a longer spray time and the mist is perfect when I don’t want to get my hair too wet. All in all worth it especially for the price." —M. Zuniga
Get it from Amazon for $8.99+ (available in four sizes).
21. A bottle of Elizavecca Hair Treatment with an impressive ingredients list for such a low price. Its blend of ceramides and collagen will add smoothness and shine to your hair in just five minutes, making it perfect for those of us who care about our hair but not enough to devote extra time to it.
This is designed to work on all hair types, with reviewers with 2b to 4c curls mentioning it worked for them!
See it on TikTok here.
Promising review: "I saw this on TikTok, and in between other compares products that were four times the price, I decided to bite the bullet and buy this — let me tell you, best decision ever! I shampooed my hair, then heavily massaged this in, from ends to scalp. The carton says 5-20 minutes... But I ended up leaving it in for two days! And after washing it out, my hair was so shiny, bouncy and CURLY! My curl recovery journey has been long, but this has helped restore so much vibrance and shape to my hair. My mom has been stealing it from my bathroom every couple of days, after having similar results on her hair. Going to need to buy a few more to ward her off." —curlyhead3
Check out BuzzFeed's full review of the Elizavecca hair treatment for more deets!
Get a bottle from Amazon for $7.90.
22. A facial applicator brush, because the worst part of applying face masks is getting them all over your hands. You can even use it to apply serums and moisturizers if you want to easily upgrade your entire routine.
Check it out in action on TikTok here!
Promising review: "I absolutely love these. I saw them on TikTok and ordered them right away. I've been using them for months now and they make applying masks so much easier. I get a much more even application than I did with my hands or with other brushes. Extremely easy to use, clean, and store. Love love love!" —Caterina
Get a two-pack from Amazon for $4.39.
23. A shampoo scalp massager — it not only invigorates your scalp and helps break down any product buildup, but also just feels ah-ma-zing after a long day.
Check it out in action on TikTok here!
Promising review: "I saw this little thing all over TikTok and everyone swore by it. To be honest, they’re right and I now swear by it. It’s perfectly soft and sturdy to massage the scalp. Works shampoo into roots, helps with dry skin and such. I absolutely love it and I use it every time I wash my hair. I most definitely would recommend to anyone. Don’t hesitate." —Z
Get it from Amazon for $6.98+ (available in three colors).
24. First Aid Beauty's KP Bump Eraser Body Scrub Exfoliant, which has become a holy grail for people dealing with keratosis pilaris and all other bumpy skin-related issues. The mix of chemical and physical exfoliators will slough away dead skin and have you feeling silky smooth in just a few uses.
Check out this dermatologist reviewing this magical product on TikTok!
Promising review: "I saw this on TikTok and Instagram. I decided to try it and it really works. I used it on my thighs and upper arms. I noticed a difference the first time and even more the second time!!! Fabulous product. Worth every penny." —Launa
Get it from Amazon for $12+ (available in three sizes).
25. An internet-beloved set of makeup sponges that has inspired over 58,000 Amazon customers to leave a 5-star rating. You'll be effortlessly blending your beauty while counting all the dollars you saved.
Check out a reviewer trying them out on TikTok here!
Promising review: "Don't hesitate, just buy these. I was using the Real Technique sponges for years and I bought these on a whim after seeing several TikToks praising these. I love these sponges and the price. I apply liquid foundation with a damp sponge and these work better than Real Techniques. They are dense but soft and 'bouncy.' I wash mine between each use and these hold up very well and much better than the RT. Very happy with my purchase and the price. Will definitely continue to buy." —chris
Get a set of five from Amazon for $9.99+ (available in four color varieties).
26. A pack of multipurpose dermaplaning razors you can use to shape your eyebrows and remove fine hairs. You can also use it to remove any stubborn peach fuzz so your foundation will effortlessly glide on.
See them in action on TikTok here!
Promising review: "I saw these on TikTok and was skeptical but they work so well. I use them for any facial peach fuzz and to shape my eyebrows and they're perfect." —Megan Kopicko
Get a pack of three from Amazon for $5.67.
27. A set of energy-restoring shower steamers, which are basically like bath bombs for those of use without a tub. Throw one in the bottom of your shower and let the steamy goodness take away all of your stress for good — well, at least until you step out of the bathroom.
28. And a volcanic stone face roller that went mega-viral — and it's not hard to see why. It mops up excess oil in just a few simple swipes so you can quickly get rid of that shiny forehead without the use of wasteful blotting papers.
Check out a reviewer trying this out on TikTok here!
Promising review: "Saw this on tiktok and thought "Why not?". When I wear makeup my forehead always ended up shiny which made me look really oily. This was literally magic and made my skin even and not shiny at all. Would buy again." —Frida
Get it from Amazon for $8.81.