We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
1. An Innersense Hydrating Cream shampoo for thick curls that smells like the *perfect* combo of sage and vanilla. Plus, it's paraben-, sulfate-, gluten-, and cruelty-free.
Promising review: "Switched over to this and the conditioner a year ago and haven’t looked back. I have two cabinets full of hair shampoos/conditioners and haven’t touched any of them since I got this shampoo. The smell is heavenly. But more than this: this shampoo doesn’t strip hair and is moisturizing. It actually improves my hair. I wash my hair daily in very hard water. This is the only shampoo that manages to improve and clean my hair under these conditions. This shampoo is my holy grail." —Lauren
Get it from Amazon for $33.
2. A vegan and eco-friendly Maui Moisture Curl Quench Shampoo with aloe vera juice, pure coconut oil, papaya butter, and more (for under $10)!
Promising review: "This product was recommended to me by another curly friend. I like the way the shampoo makes my hair feel. It's clean but it's still moisturized. Since I started using this shampoo, I no longer feel the need to pre-poo with oil. Love this stuff!" —Sarabi Eventide
Get it from Amazon for $6.97.
3. A bottle of Carol's Daughter Coco Creme Curl Quenching Shampoo that truly lives up to its ~curl-quenching~ name (courtesy of all of the coconut oil, mango butter, and other hydrating ingredients in there).
(Btw, here are 46 other hair products that *really* work!)
Promising review: "This sulfate-free shampoo is thick and creamy. It generates a luxurious lather and has a pleasant light scent. I have lots of long, curly hair but the texture is thin so it frizzes around my face and tangles easily. The Coco Creme moisturizing shampoo provides just enough hydration without flattening my hair." —M. Hill
Get it from Amazon for $10.44.
4. A bottle of Aunt Jackie's Oh So Clean Shampoo enriched with shea butter, olive oil, and other naturally nourishing ingredients to deeply moisturize and detangle those locks.
Promising review: "I just started using these Aunt Jackie products and I must say this is a great product and makes my hair feel so soft. Even with it being shampoo it’s very moisturizing, which is what my curls need. It also leaves my hair feeling so clean." —Liizz_Legiit
Get it from Amazon for $11.90.
5. A mild moisture-rich shampoo pebble handcrafted from natural ingredients like beet sugar and coconut oil so you can wash away all of the day's stress knowing you made an eco-conscious purchase.
Kumori Care is an Ohio-based Etsy business that sells handcrafted botanical skin and hair products.
Promising review: "One of the best shampoos I've used on my hair. I've had such a struggle with bar shampoos due to my hair being so curly and many being super drying. It made a beautiful lather and made my hair feel super soft and nice after showering. Super glad I finally found something that works for me :)" —Veronica Alejandre
Get it from Kumori Care on Etsy for $14.
6. A Shea Moisture cleansing shampoo made with African black soap, bamboo charcoal, and tea tree oil to help soothe itchy scalps and give your curls a clean and healthy environment to ~thrive~ in.
7. A sulfate-free and color-safe SheaMoisture Curl and Shine shampoo to help your curls live their best, ~bounciest~ lives.
Promising review: "Curly-haired people, your savior has come! I have very thick curls and most shampoos wash right out and leave my hair feeling like sandpaper. Where are the products that will help me step out of the shower feeling like a queen? Well, SheaMoisture understands my hair. This shampoo looks and smells incredible and washes out of my hair in a way that makes it feel amazing. Like I'm in my own hair commercial, tossing my head and letting my locks spill over my body. Literally the only product line I will use anymore. I am thrilled to discover a company that is thick-haired forward and doesn't make it a hassle to find delicious bathing products." —My Cat Says Yes
Get it from Amazon for $8.23.
8. A zero-waste shampoo bar handmade from all-natural ingredients like argan oil, aloe vera, silk protein, and mango butter to lather through your curly locks each time you shower.
Carolina Organics SC is a South Carolina–based Etsy business that offers handmade bath and beauty products.
You'll get to customize your shampoo bar, too! First, choose your fragrance: black raspberry vanilla, lavender, lilac, mango, strawberries and cream, sweet pea, or patchouli. (BTW, if there's another fragrance you'd like, just message the shop owner for a special order at no extra charge!) Then you'll get to pick whether you want yours in a travel tin, biodegradable wrap, or a sample.
Promising review: "Wonderfully refreshing with a subtle scent. Perfect for curly hair. Provides great hydration and moisture. I will definitely be purchasing again in the future." —M W
Get it from Carolina Organics SC on Etsy for $3.00+.
9. A handcrafted caffeine shampoo bar created to nourish fine curly hair with organic ingredients that'll help promote long, bouncy curls.
BTW, the shop owner notes that this shampoo won't work well with thick curly hair.
Natural Wisdom Spa is an Etsy business focused on crafting organic, therapeutic, and antioxidant-infused skincare.
Promising review: "This soap bar is amazing for my fine curly hair that gets oily quickly. It is a beautiful color and smells lovely. Lathers up easily and left my hair shiny and manageable. My hair can now go longer between washes and smells amazing." —Jenny
Get it from Natural Wisdom Spa on Etsy for $12.22+ (available in two sizes and as a conditioner).
10. A sulfate-free EverCurl Hydracharge Shampoo from L'Oréal that'll keep your curls nice and hydrated. Dry and dull hair? Never heard of her.
(Plus, here are 28 more hair products that may make you think, "Where have you been all my life?")
Promising review: "Hello, happy curls. Really. Not just curls, but bouncy, beachy, look-at-me curls. I cannot even tell you how creamy this shampoo is. It just makes your scalp happy and you can run your fingers through your wet hair in the shower. Oh, the scent? Yum." —J&J
Get it from Amazon for $6.72.
11. A gentle hydrating shampoo from Pattern Beauty formulated with natural ingredients and oils to remove buildup and keep your curls in check.
Promising review: "This was my first time buying something from Pattern and I can honestly say you guys live up to the name because my curls within the first wash were noticeably different, and don't get me started on the smoothness, because I went through my whole house telling everyone to feel how luscious my hair is now!" —Ezemeralda B.
Get it from Pattern Beauty for $9+ (available in three sizes).
12. A bottle of Moroccanoil Curl Enhancing Shampoo that'll be your curls' #1 fan and encourage them to be as ~defined~ as they were born to be.
Reviewers also say they love their curl-defining cream!
Promising review: "A great shampoo for those of us with naturally curly and/or wavy hair! Don’t fight your natural hair type! Use this shampoo and enhance it!" —Colleen
Get it from Amazon for $26+ (available in two sizes).
13. An Ouidad Advanced Climate Control Anti-Frizz Shampoo designed to help your hair withstand heat and humidity for shiny, frizz-free curls no matter what the weather is like.
(Side note: These 25 bare minimum hair products that'll actually make a huge difference = *chef's kiss.*)
Promising review: "I thought it would be a good idea to rotate products, so I bought a cheap drugstore shampoo for curls. My hair wanted none of it, so I immediately ordered Ouidad Advanced Climate and I was instantly back to healthy full curls. Lesson learned. Advanced Climate is definitely my favorite for Florida weather." —Amazon Customer
Get it from Amazon for $22.
14. A budget-friendly kids' nourishing shampoo infused with shea butter, coconut oil, and honey for a luxuriously sudsy, residue-free wash.
15. A budget-friendly bottle of Garnier Fructis Curl Nourish Shampoo cleverly formulated with active fruit proteins to give your curls an extra boost of strength.
Promising review: "If you have curly hair, I highly recommend this line. Even after the first shampoo and conditioning, I could see more definition in my curls when I got out of the shower. I'll always use this line when I want to wear my hair natural. It makes my curls look so moisturized and defined." —Joni
Get it from Amazon for $4.19.
16. A bottle of Kinky Curly Come Clean Natural Moisturizing Shampoo to remove hard-water minerals from your hair (shoutout to phytic acid for its chelating powers) and leave you with perfectly moisturized, buildup-free curls.
Promising review: "My hair seems to get oily and weighed down during colder weather. I needed something that would clean it well but not strip all moisture and dry out my curls. I have 3c curly hair; it's very porous and susceptible to breakage at the ends. After using this shampoo, my hair feels soft and healthy and looks beautiful. Very happy to have found Come Clean!" —Laura B.
Get it from Sally Beauty for $11.49.
17. An all-natural lightweight Evolvh UltraShine Moisture Shampoo destined to smooth out frizz with and give you the luscious shiny curls of your ~dreams~.
Promising review: "Great shampoo, good for fine and curly hair. Helps control frizz but doesn't weigh the hair down. I use it once every two days and my hair feels fresh without dryness. I would recommend to use it together with the conditioner that goes with it." —Aline
Get it from Dermstore for $26.
18. A bottle of As I Am Curl Clarifying Shampoo that will naturally remove product buildup, detangle your curls, and help you embrace your clean, gorgeous locks.
(And if you're looking to stock up on some more hair goodies, here are 27 other products that will get your hair's life together in 2022.)
Promising review: "I love As I Am products; they never disappoint. I have 3b hair and this gets my hair squeaky clean. It has a pleasant scent and is effective. I love this product." —Anonymiss.Anomaly
Get it from Amazon for $11.97.
19. A sulfate-free Texture ID clarifying shampoo specifically designed for curls so you'll always have soft and shiny hair. In other words, honey + argan oil = your hair's new BFFs.
Promising review: "This shampoo is my favorite for my 3b curls! This is curly-girl-method approved! Love this stuff so much! Remember it’s a clarifying shampoo, not meant to be used daily else it can dry out your curls, but I do use it weekly. It really cleans my hair nicely and I always get the best curl definition after using! It’s smells nice, has a nice slip, and is great for its price! Definitely will keep buying!" —Wingardium L.
Get it from Sally Beauty for $9.29.
20. An anti-dandruff shampoo from Maple Holistics with tea tree and cedarwood essential oil to help soothe your scalp and hydrate your curly hair.
Promising review: "This is great for curly hair and one of the few anti-dandruff shampoos without sulfates, parabens, or silicones. After using it, my hair is flake-free, soft, and has great body! I have curly hair, and silicones really take the life out of my curls. So happy to have found this product! Thanks for a great product!" —Ruth
Get it from Amazon for $8.95.
21. A Johnson's Curl Defining Shampoo for kids touting 24K+ five-star ratings – many of which are from parents who have started using their kids' shampoo themselves because it's *that* great.
Promising review: "While washing my 9-year-old daughter's hair, curls immediately starting forming! She already has curly hair but this product made it super curly!! I was so amazed that I tried it on my own hair and I got the same results." —LovelyLachon
Get it from Amazon for $4.79.
22. A bottle of Pure Nature Argan Oil Deep Hydra Nourishing Shampoo for some extra volume and frizz-control because your curls deserve the *most*.
Promising review: "I have fine, curly, oily, color-treated hair and I wasn't expecting much beyond getting it clean. After drying my hair, it's soft and manageable and the scent is amazing. Definitely buying again." —Donna M. Osborn
Get it from Amazon for $14.99.
23. A Hask Curl Care Shampoo with coconut milk and organic honey that'll deeply nourish your hair and make it smell like ~coconutty goodness~.
Promising review: "This shampoo is heaven sent! It's so beneficial for my curls and it makes my hair actually feel clean while being gentle enough to not hurt my curls. Plus, on top of how amazing it is for my hair, it smells AMAZING!" —queengbeauty
Get it from Walmart for $9.29.
24. A bottle of deep cleansing shampoo formulated with oat protein and henna to remove buildup and give your curls a boost of volume.
Now is probably a good time to start fine-tuning your version of Taylor's iconic curly-hair flip:
