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    28 Hair Products That May Make You Think, "Where Have You Been All My Life?"

    The important thing is you found them now.

    We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    1. A Revlon hot air brush that can dry and style hair at the same time! If you're someone who is often pressed for time when getting ready, this wonderful gadget is a true time-saver.,,

    Promising review: "I have a lot of hair. A LOT. Like, 'wow, is that Wookiee over there?' LOTS. I have looked into having a third arm surgically implanted. Is this a thing? Who would do it? Vascular surgery?... These are the questions that keep me up at night. 🤔 My shoulders are so tired holding up a dryer and a round brush for eternity. I briefly considered making a workout video ('Toned Arms: The Hairdryer Workout') but was informed by fitness people that there isn’t a market for a 75-minute focus on the anterior deltoids. I almost have to wake up BEFORE I GO TO SLEEP in order to have enough time to dry my hair before work. This thing took me eight minutes. I naturally assumed, upon finishing, that I had entered some sort of Amazon-created beauty time warp. I checked with my husband in the next room, and in fact, I did not go through a blowout wormhole. The silkier-than-silk style was accomplished by this miracle of a brush in eight minutes. Several more minutes were still lost to running my hands through my hair and flicking it over my shoulder while smiling coquettishly in the mirror. If you struggle with an overabundance of hair as I do, then seriously consider giving this amazing contraption a try." —Chris

    Another reviewer was pleasantly surprised to find this worked well for their curly hair: "I’m shook that this worked on my curly hair. It took me about 30 minutes which isn’t out of the norm for me. I did have to touch some places up with a straightener but it truly gave me a post blowout look from the comfort of my own home! I can’t suggest this product enough." —RSally

    Get it from Amazon for $41.99+ (available in three colors).

    2. A curl cream gel designed to help give curls a little hold and definition. Its sulfate-, paraben-, and cruelty-free formula contains argan oil to moisturize your locks, and is safe to use on permed, silvered, or color-treated hair.,

    Promising review: "Holy cow, this stuff is amazing. I am an African American woman with type 3A natural curls. Believe me when I say over the last several decades, I have tried every curly hair product, every African American black girl product, every mixed chicks type of product, every curly white girl type of product, and multiple '$100 bottle' types of styling aids. None have come even close to what I am experiencing with Royal Locks Pro Curl and the Curl Spray. It’s not greasy, it’s not heavy, and it doesn’t feel like I have slime in my hair. A lot of the other products were hard and crunchy once they dried, or heavy and drag my curls down, making them look more wavy then curly/coily. With this, I can get out of the shower, and spray my hair with the Party Curl (I go through a ton of that, I absolutely love it), and then finish it off with the Pro Curl. No additional gel needed, except maybe around just the edges. I love this product, it’s on auto delivery, I hope they never stop making it." —JLB

    "I have naturally wavy hair that is thick, colored, and just below my shoulders. This is an AMAZING product for my hair! I barely used a quarter-size amount and it works so well! My hair is defined, frizz-free, and not crunchy or sticky. I will definitely buy this again." —MandaLaine

    Get it from Amazon for $22.

    3. And while we're on the subject of curl-defining products that won't leave your hair feeling "crunchy," this sculpting custard was formulated with Type 4 hair in mind.

    the jar of hair product
    @mielleorganics / Via

    Promising review: "I loved how moisturized it made my hair feel and it definitely made my 4C curls pop with such deep curl definition. Will purchase again!" —Shantenoah

    As mentioned, this product was designed for Type 4 hair, however, reviewers like the one below have found success with this product on their Type 3 curls as well!

    "Super glad I found this product. Works great on my 3B–3C curls. I use this after a light leave-in conditioner and jojoba oil. It's the perfect consistency for my fine hair that it doesn’t weigh it down at all and it dried with lovely shine and definition. Barely any frizz and it smells amazing. Super pleased that I just found my new go-to styler. Not to mention the ingredient list is great." —Target customer

    Get it from Target, Amazon, or Mielle Organics for $12.99.

    4. Traceless hair ties so you can rock your hair in a pony or a bun, minus the creasing that's typically left behind from other hair ties.

    a reviewer using the hair ties to hold up a pony and a bun

    Promising review: "It sounds like hyperbole to say that these hair ties changed my life, but it's true. I sleep with my hair in a messy topknot using these elastics every night. In the morning, I just take my hair down, run a brush through it, and that's it. My hair is done, and more voluminous than ever before. I do have pretty low-maintenance hair in general (long, naturally straight) but I never thought it could be THIS EASY." —Rachel P.

    Get a pack of three from Amazon for $7.75+ (available in two colors).

    5. A collagen hair protein treatment to help reverse damaged hair from things like heat, sun, and coloring, just to name a few. Because we want you to be able to do all the cool, experimental things with your hair that your heart desires without worrying about the risks!

    a before-and-after photo of BuzzFeed Editor Bek O'Connell showing her hair looking softer and healthier after using the protein treatment
    Bek O' Connell / BuzzFeed

    Read a BuzzFeeder's review of this amazing hair treatment (#1)!

    Promising review: "I have wavy 2B hair that is very fine and prone to frizzing. I saw a huge difference in my hair after just one use of this stuff. The protein provides more definition for my waves, adds shine, and eliminates the frizz. Really amazing results and at a great price!" —Lisa LaPlaca

    "I have 4C hair and was looking for a protein treatment for my thin and fragile hair. I had recently used a product in my hair that had so much alcohol in it that wrecked havoc on my hair, leaving it pretty damaged. I was very skeptical about this product because I have never seen anyone with my hair type use it. Boy, was I wrong to doubt this product — it left my hair looking and feeling beautiful. I highly recommend it to anyone with naturally curly hair." —Therese-Claire

    Get it from Amazon for $8.75.

    6. Or you can try this miracle hair mask that has tons of glowing reviews from folks with Type 3 and 4 hair! Its raw honey and olive oil formula help to nourish dry, damaged, and color-treated hair, as well as reduce scalp itchiness.


    Tgin is a Black woman-owned business in Chicago, IL!

    Promising review: "This product is AMAZING! I'm a hairstylist with curly hair, and I have now incorporated this product into my personal and professional lineup. I have been suggesting it to some of my clients. It's great for all types of hair, but it works especially well for natural hair. Also, it works well for all sorts of hair damage." —dcdaigle

    Get it from Amazon for $13.99.

    7. A microfiber hair towel to help speed up the time it takes for your hair to dry, without drying it out, so your hair can still retain the moisture it needs.

    reviewer wearing the microfiber towel

    Promising reviews: "If you have naturally curly hair, you need this towel! I don't know what is at work but it definitely reduces frizz and my curls come out much nicer after using this towel. It would be even better if the towel was a smidge larger so it would feel more secure while wrapped around my head. Even so, it's a great product and I recommend it to my curly-haired friends." —KShats

    "I have long, straight hair that is thin in texture but I have a lot of it. As such, towel drying causes some frizziness. I started using this towel about a month ago or so, and I am never going back. When I get out of the shower, I squeeze out excess water, then WITHOUT toweling my hair, I flip my head over, wrap all my hair, and gently squeeze my hands over the wrapped hair. I leave it on while I get dressed and get make up done, etc. By the time I'm ready to blow-dry, it's more than halfway dry. It cut my drying time and my frizz. Very, very happy!" —L.E.

    Get it from Amazon for $10.99+ (available in two sizes).

    8. Neutrogena's Anti-Residue Shampoo that'll be gentle and nonirritating on your scalp, but tough when it comes to fighting residue left behind from your other hair products!

    reviewer showing their hair looking smoother and softer after using the product

    This shampoo claims to help remove up to 90% of heavy, dulling residue that's actually caused from other shampoos, conditioners, and styling products! However, don't use it everyday! It's recommended to use once a week otherwise it can dry your hair! It's good for all hair types and color-treated hair!

    Promising review: "I bought this because of the low price, but it is AMAZING! It smells heavenly, it clarifies my scalp thoroughly, and definitely gets rid of build-up. I use it once every two weeks. You HAVE to follow up with a very moisturizing deep conditioner, let it sit for a while then comb through your hair. It's a new staple for me." —NickyC

    "WOW! I am a curly hair girl — 3B/3C — and I bought this product to try to remove residue from different products that were weighing my hair down. This stuff is amazing!! It smelled good and it wasn’t stripping to my hair. I still applied some conditioner and light leave-in conditioner after, but I could feel the difference in the shower after using it." —Tori1923

    Get it from Amazon for $4.99.

    9. A satin-lined cap to help prevent bedhead and frizz, while locking in moisture and your hair's natural oils. The cap itself is lightweight, comfy, and stylish enough to wear anytime, anywhere!

    Grace Eleyae

    Grace Eleyae is a Black woman-owned business!

    Promising review: "Excellent quality. First used the cap while walking on the beach on a cold windy day. Cap kept me warm and the satin lining protected my natural hair from the ocean spray. Highly recommend! I was so impressed that I purchased additional caps as gifts." —Deborah G.

    Get it from Grace Eleyae for $24.

    10. A customizable shampoo and conditioner from Function of Beauty — all you have to do is fill out your hair profile, choose up to five hair #goalz, pick a fragrance and fragrance strength (or go fragrance-free!), select your colors and add a name, decide which size you'd like to order, and voila! You can call yourself a beauty chemist now!

    a bottle of shampoo and conditioner from function of beauty
    Function of Beauty

    You'll also get some fun stickers you can use to decorate your bottle. Yeah, washing your hair is cool, but decorating the bottle it comes in? Even cooler.

    Get it from Function of Beauty for starting at $29.99 (you can opt for just shampoo, just conditioner, or both, and choose between various sizes and delivery frequencies!)

    11. A scalp conditioner from Taraji P. Henson's fabulous haircare line that does the most splendid job of hydrating, conditioning, softening, and aiding in hair regrowth on all hair types, but is especially great for textured hair. Plus, it features a tri-touch applicator to help you better target scalp areas, that I think every hair product should come with, TBH.

    Taraji P. Henson using the scalp conditioner
    @tphbytaraji / Via

    This conditioner is phthalate-, paraben-, and cruelty-free, and vegan! It's infused with aloe, shea butter, eucalyptus oil, and peppermint.

    Promising review: "I absolutely LOVE the way this made my scalp feel. It has a tingly cool sensation. A lot of products say this but this one delivers. It left my hair feeling very conditioned and soft to touch after the rinse-out. I can't wait to try the other products in this line." —Humbleeyes

    Get it from Target for $11.99.

    12. A curling bar that'll literally vibrate when time is up each time you wrap a strand of hair around it to curl. Because counting seconds yourself? That's sooo 15 seconds ago.

    Amazon, Samantha Wieder / BuzzFeed

    To start, my natural hair is close to 2A. It's thin and naturally wavy with some frizz. I was first introduced to this curling bar at my hair salon a couple years ago, and instantly loved the way it kept the waviness I love about my hair, a beachy-like curl. I ordered it on Amazon the same day, got it two days later, and have been hooked ever since. This is SO simple to use — easier than a regular curling iron, IMO. You just take a piece of hair (I usually divide my hair into six to eight sections), wrap it around the bar, press the button, and after 15 seconds, the timer goes off, the curling bar vibrates in your hand, and you have a beautiful, flow-y curl! To keep it looking good all day without giving it that stiff feeling hairspray gives it, I use KMS Hair Play Dry Wax!

    Get it from Amazon for $37.12+ (available in two sizes).

    13. And if you're trying to avoid heat damage from a curling iron, these curling rods are highly loved amongst those with various hair types, especially types 3B–4C.,

    Promising review: "I left the largest rollers, the purple and gray ones, in for two hours to see how the curls would turn out. The results were great! The rollers are the perfect size and gave me the same look as my expensive digital perm. I've been getting digital perms for the last year to the tune of $200 every three to four months, so these rollers, at $12 a pack, are a steal." —HoyaBlue

    "I have short curly-kinky hair (3C/4A). The smaller ones worked best for me, with the right products my curls turned out amazing! No better deal around for these flex rods. Anywhere else you get the same quality at a much higher price. Another plus is that the rods come with their own bag for storage, keeping it nice and organized!!! Love this product, I'm about to buy them again because I need more small rods for my massive amount of hair." —lissa almanzar

    Get a pack of 42 from Amazon for $14.99.

    14. A scalp shampoo brush – it not only aids in giving you a deeper clean when shampooing your hair, but relaxes your scalp, which ends up helping to reduce stress.,

    Promising review: "I have been using this for about three weeks now and I LOVE it. It feels amazing! I haven't changed my shampoo or anything, but my hair definitely has more my roots are standing up or something! I don't know exactly what is happening, but I am all for it." —Lsn1986

    "I have 4C hair and this was amazingly helpful in getting a great clean. I was concerned the bristles may either hurt or get easily tangled, but it glided through my hair easily and was great at getting my hair and scalp clean, while being gentle. I’d definitely recommend this." —Vanessa White

    Get it from Amazon for $6.98+ (available in three colors).

    15. A creamy deep conditioning hair mask formulated with super-fruit oils to hydrate and smooth curls without leaving them feeling weighed down and heavy. This conditioner is especially great for those with 3A–4C hair.

    Kayla Boyd / BuzzFeed

    Bread Beauty Supply is a woman-owned business!

    Promising reviews: "Miracle. This is light when you apply it but it is very very moisturizing and nourishing. It smells delicious like a childhood cereal." —Ronnii

    "I recently started using Bread products and I really love how lightweight and easy they are to use. Since I have mixed textured hair that's been frequently dyed, it tends to get very dry. After using this deep conditioner my hair felt so much better and softer. In addition to that, the smell is A-MA-ZING. Definitely one of my new favorite washday products." —Kayla Boyd, BuzzFeed Editor

    Get it from Sephora or Bread Beauty Supply for $28.

    16. A biotin shampoo that contains rosemary essential oil to help support hair growth and thickening, as well as tea tree oil to help fight dandruff.

    a before and after photo showing a reviewer's hair looking thicket after four months of use of the shampoo

    Promising review: "For about five years, I have been experiencing hair loss. I have tried all of the brand name shampoos to help control the hair loss, but none of these shampoos helped much at all. About five months ago, I began researching unknown shampoos that promised new growth and less loss of hair. I discovered this on Amazon. It is reasonably priced, and the ingredients were in line for what I needed. It doesn't work overnight, but it works. I am still on my first bottle. I have short hair and wash it twice a week. You must use it if you want it to work. My friends cannot believe how much fuller my hair is! It is truly amazing! I would highly recommend this shampoo for thinning hair!" —The D.

    "This shampoo is like NOTHING I've ever tried in the past. The way my 4C hair comes out after using this is INCREDIBLE. Soft, easy to comb, and super manageable. I've been using it for two years!" —Jae

    Get it from Amazon for $9.95.

    17. DevaCurl Supercream Coconut Curl Styler to give frizzy curls a more defined, bouncy finish. Not to mention, it smells SO YUMMY.

    On the left, a model's curls looking a bit frizzy, and on the right, the same model's curs now looking more defined, longer, and more bouncy

    This product is free of sulfates, parabens, and phthalates. It's also vegan, cruelty-free, and gluten-free. It states that it is ideal for curly and coily hair types. To use, rub some of the product between your palms, and then smooth it over your wet curls. On thicker curls, it's recommended to apply in sections. Do not rinse! This is meant to be left-in!

    Promising review: "I tried this product on my frizz-prone curls while on vacation in the Caribbean (i.e. hot, humid weather), and my hair soaked up this product and looked great! It really takes my frizz and gave my curls a great bounce and volume, without weighing it down at all." —lavant

    Get it from Sephora for $15+ (available in two sizes).

    18. An argan oil hair mask you can use about once a week to prevent things like heat from styling tools and coloring from making your hair look damaged or too dry.

    a reviewer showing their hair looking less dry after using the hair mask

    Just a head's up that this does have silicone in it, in case that's an ingredient you try to avoid. Check out our write-up of the fabulous Arvazallia Hydrating Argan Oil Hair Mask!

    Promising review: "My hair is very thin and curly. The ends are damaged from heat and color, causing my hair to look even more unruly. I do oil treatments once a week and only wash my hair two to three times a week but NOTHING has made my hair feel like this product does. There is an immediate difference as soon as this product touches my hair. It leaves my hair feeling so silky, even after I rinse it out and dry my hair." —Melissa

    "I have natural 4C hair and this product was amazing. I did not think it would be because of the texture, but once it was saturated in my hair, my hair felt more healthy. I had less breakage and my hair seemed to stay moisturized throughout the week. I use this mask once a week." —adrain tucker

    Get it from Amazon for $12.95.

    19. A blueberry curl control jelly recommended for 2A—4C hair types — it contains organic blueberry extract and raw castor oil to help reduce frizz, and define and hold your curls.


    Curls is a woman-owned business!

    Promising Review: "The best product I have EVER used on my fine, curly hair! It defines all the curls without weighing them down and smells AMAZING. It also lasts for a few days, which is always a plus for curly hair." —Monica

    Get it from Amazon for $16.32.

    20. An orange vanilla conditioning detangling spray to make brushing through knotty hair less painful. Plus, it smells super yummy!

    reviewer holding the detangling spray

    Promising review: "The BEST detangler out there, and I have tried them all...even the expensive leave-in conditioners that say they detangle also. Bonus: your hair smells like those orange/vanilla ice pops that are so good. I have long, thick hair and I use a wide tooth comb after the shower. I spray this on all over and have zero trouble getting through my hair! So nice!" —Alyssa V

    Get it from Amazon for $5.99.

    21. A blow-dryer diffuser attachment featuring drying vents and a 360 degree airflow to evenly diffuse curls and maximize your hair's volume.,

    Promising review: "I've been using this for a few months now with my travel sized Conair dryer, and it works so well! I have wavy 2A—2B hair, and this works much better than the diffuser the dryer came with. I like using this when I want my waves to set coiled up and last longer. It has a really big basket compared to the one my Conair came with, so if you have quite a bit of hair or have difficulty with your hair flying out of your diffuser then this will likely work wonderfully for you. I think it is well worth the price." —Delaney O.

    "I absolutely love this diffuser. I had been using a hooded hair dryer on wash days for years, and was getting frustrated with the 45+ minute dry times along with 'triangle hair' and lack of volume due to the dryer blowing down on my hair. Not only do I get wonderful volume with this diffuser, but I’ve more than cut my dry time in half with only needing about 20 minutes. Mind you, I have very thick 3B—3C curls that are a couple inches past my shoulders. Works wonderfully." —SarahG

    "Great diffuser! I’m happy with the definition. Took me two weeks to make a decision on the best one for my 4B—4C curly hair. This was my first time using one. The diffuser fit my dryer perfectly." —KJ

    Get it from Amazon for $26.17.

    22. A shampoo that prevents bleached hair from turning yellow, all from the comfort of your own home.

    a before and after photo of a reviewer showing their hair looking less yellow after shampoo

    Promising review: "I have bleached blonde hair that loves to go brassy. I can’t stand brassy/yellow blonde (on me). If you are looking for icy blonde to platinum, this is the shampoo for you. It completely removes all yellow from my hair. My friends are always asking me how I get this silvery blonde. Well, this is the secret. The trick is to wet your hair, put the shampoo on with as little agitation as possible (put it on like a conditioner, don’t let it lather), leave it for about five minutes (or however long it takes to wash your body and a quick shave), and then rinse. I use it about two times a week and it keeps my blonde PERFECT. I’ve tried every purple shampoo on the market (almost) and this is THE BEST. All of my blonde friends use it now." —Tracey L

    Get it from Amazon for $7.82 (available in three sizes).

    23. Satin pillowcases that may help prevent waking up in the morning with bed head, because that could make your morning routine take even longer, and we don't want you to have to make morning sacrifices like waking up earlier (gasp!), or not having time to grab Starbucks (louder gasp!). Not to mention, they just look super fancy.


    Even if you just buy these for nothing more than the luxury silky bedroom aesthetic, you can't go wrong.

    Promising review: "They're so smooth. My partner asked to use the other and now smiles when his head hits the pillow. Helps with frizz and my 2B hair waves." —Mouse

    "Super soft and fresh! I have 3C curly hair and it's a dream. It kept my hair from being damaged during my sleep and keeps it from getting frizzy!" —Jakjak

    "I ordered this pillowcase because I've been going natural with my 4B—4C hair. When my bonnet comes off at night, I'm no longer worried because my hair will continue being protected with these satin pillow cases!" —Wifey of Zayn Malik💍

    Get a pack of two from Amazon for $8.99+ (available in 26 colors and four sizes).

    Reviews have been edited for length and/or clarity.

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