If Twitter is the brain of the social web — lots of chatter, commentary, and argument — then Facebook is the heart — a place for liking, sharing, and emotions. BuzzFeed analyzed a selection of top posts from the past week to find out what percent of their traffic came from Twitter and what percent came from Facebook. Above, our Brain/Heart Matrix for May 1 through May 7.
3. The Most Brainy Stories
These got the highest percentage of traffic from Twitter of the stories we looked at:
This BuzzReads story got 11.14% of its traffic from Twitter.
11.28% of this Politics story’s traffic came through Twitter.
Another BuzzReads story; this one got 16.67% of its traffic from Twitter.
This BuzzFeed Music piece got 23.33% of its traffic from Twitter.
9. And The Most Heartfelt
These stories got the highest percentage of their traffic from Facebook:
Terrible handshakes are popular on Facebook — 57.64% of this story’s traffic came from the social network.
This story got the highest percentage of Facebook traffic of all — a full 71.01% of its over a million views came through Facebook.
- Inside WikiLeaks: A former employee shares what he learned about Julian Assange (including his beef with Hillary Clinton).
- One week into the fight to take back Mosul, expectations for quick success have clashed with the reality of a bloody struggle ahead.
- Less than 24 hours after AT&T announced an $85 billion deal to buy Time Warner, politicians are expressing skepticism and opposition.
- An NFL player paid tribute to Harambe, the gorilla who died at a Cincinnati zoo, on his cleats.