We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
1. Laneige's Lip Sleeping Mask, a number-one bestseller for very good, well-earned reasons! After a night with this on, you'll wake up to moisturized, hydrated lips that are softer than ever.
See one TikToker sing its praises here!
Just apply a bit of this to your lips before you catch some shuteye, and let the vitamin C- and antioxidant-packed formula do the rest.
Promising review: "I bought this product after seeing it on TikTok and I can say that it lives up to the hype. I have used it overnight and before my makeup and it works great either way. It makes my lips feel so soft and hydrated." —annadova
Get it from Amazon or Sephora for $25 (available in five scents).
2. A set of wireless waterproof Bluetooth earbuds with adjustable silicone tips so they'll fit perfectly without constantly falling out no matter who's wearing them. The buzz on these babies is that not only are they affordable, but they are *super* comfortable, too — just take a look at 185,000+ 5-star reviews!
These come with a wireless charging case that provides up to 14 hours of charge (with the earbuds able to play for 4+ hours with each full charge). The earbuds are also sweatproof and waterproof so you can use them during workouts or runs, (even in the shower!), and have a built-in mic so you can chat on the phone.
Promising review: "Professional dog walker here. I've had these for a week and I am extremely pleased with this impulse buy. The sound quality is good. Great for the price. I like how you can use either separately if you've synced properly. I didn't read the description very well before I ordered, just reviews, and was surprised they are waterproof and come with a cordless charging box. The box is awesome, too." —Jimpame2
"Best decision! These are the greatest headphones ever! I saw them on TikTok months ago and added them to my wishlist. I got a new phone that doesn't have the headphone port so I decided it was time to finally buy them. They are amazing and I probably won't ever take them out of my ears! 😂" —Katlyn D Arnold
Get it from Amazon $21.99+ (available in five colors).
3. A pair of high-waisted crossover flare leggings so popular on TikTok, they've sold out due to such high demand. Reviewers say these babies are buttery smooth and the most comfortable pants you will ever own. I'm adding mine to cart right now!
Promising review: "BETTER THAN LULU'S! I saw these on TikTok and waited almost two months for them to be back in stock, but they were so worth it. They’re buttery soft and the criss-cross design makes me look like an hourglass! They looked small at first but stretched just fine." —Lake
Get it from Aerie for $38.46 (originally $54.95; available in women's sizes XXS–XXL, long, short, and in five colors).
4. A Bissell Little Green Multi-Purpose Cleaner because it provides results so good, you'll be left with a jaw drop like Kevin McCallister himself. This bestselling portable carpet and upholstery cleaning machine is *super* convenient and very easy to use! It works for dirt, pet stains, and baby stains, and because it's compact, you can use it to clean your car, too.
Promising reviews: "I love this thing. I bought it on a whim after seeing so many TikToks about it and can now say I am obsessed with it. As soon as it arrived I wanted to try it out, so I started on an old, old stain on my rug, and imagine my surprise when it instantly came out. (I had tried every cleaning product prior to this) Then I thought I would try my couch, and it now looks brand new. Next was my car. I've owned my car for 10 years and it has fabric seats. Honestly, I was grossed out by how much brown liquid and dirt came out of those seats but my car looks and smells amazing now. I would highly recommend this; it is easy to move around and cleans rugs, couches, cars, chairs, and more. Wish I had taken before and after photos because they would have been so good." —Zoey
Get it from Amazon for $120.90+.
BTW, this tool comes with small bottles of ready-to-use cleaning formula, but if you need more, grab a bigger bottle for $11.98!
5. Cosrx Snail Mucin 96% Power Repairing Essence, a gentle, lightweight hydrating face serum designed for *all* skin types — even those with sensitive skin! It's used to protect your skin's moisture barrier in the summer heat, but reviewers swear by it for healing acne scars, fading dark spots, and smoothing fine lines, too.
Promising reviews: "My skin dries out severely all the time during the winter, and I have to constantly use Vaseline to keep it moisturized (normal cream doesn't work on me). Imagine my surprise when my SO tried to put snail goo on me, eww!! I resisted for weeks. After a month I finally gave in, and boy it is amazing! My hands feel more moisturized than ever for longer and it doesn't leave a disgusting greasy feel as Vaseline. Take it from a once-non-believer, you have to try this. Even if it doesn't work for you, you paid a fraction of what you would've paid for any other name-brand moisturizers." —Kyoko Ozaki
"I love this! TikTok made me buy it. Use after toner and before moisturizer. Helps lock in moisture and keep skin hydrated. Apply to a damp face and let it absorb a minute before your favorite moisturizer. Works well with any type of skincare you normally use." —Auka Nayokpuk
Get it from Amazon for $16.
6. A RobeCurls heatless hair curler so you can get bouncy curls without the damage. On top of being heat-free, the curler is made with satin that helps prevent tangled hair, too.
RobeCurls is a woman-founded small business that specializes in heatless hair curling tools. This rod is designed to work with all hair types.
Promising review: "WOW!!!!! I can’t believe how well this works!!! I’ve seen this all over Instagram and TikTok, and wanted to try it. It’s so easy to put in, takes about a minute or two. Comfortable to sleep in. Then, you take it out, and it looks like you put all this effort into doing your hair. The curls turned out gorgeous, I’m so impressed!!" —Katie Porter
Get it from Amazon for $27.99 (available in three colors).
7. An OG Kindle — the lightest, most compact, *and* least expensive of the Amazon e-reader clan. It features an adjustable built-in light and an anti-glare screen, so no worries about reading at night or out in the bright sun. OH, and it fits perfectly in a purse!
This was a purchase I thought looong and hard about, and TBH I should've gotten it way sooner!! My bookshelf is juuust about full and this was the perfect way to continue reading without adding the clutter of books in my home (especially the ones I have yet to read 😅). My favorite features are the anti-glare screen (a real game changer!) the easy dictionary look-ups, auto-saves so I don't lose my place, and easy Bluetooth connection for when I want to read with an audiobook. The size is another huge plus, because I can take it everywhere without feeling like I'm lugging something around. The text can be enlarged, too so I don't ever worry about straining my eyes. If you're someone who buys physical books constantly, this will definitely save you a bit of money, too since Kindle versions tend to be cheaper. So, it really is a great investment. 11/10, 5 stars, I highly recommend!
Promising review: "I’ve seen so many TikTok videos on this Kindle and I was very influenced to buy one and I don’t regret it!! If you love reading just get one. It’s a good purchase and you can get thousands of books!! I have Kindle Unlimited and it’s the best. Even without it you can get books from your library and transfer them to your Kindle for free!!
The backlight is the best. It could be pitch black in my room and even with my Kindle brightness all the way down I can still see just fine. Sometimes it’s brighter than I need it to be but it’s the best...The battery life is amazing. I charged it one time and it lasted a whole week." —Keturah Moten
Get it from Amazon for $99.99+ (available in two colors).
8. AND a remote control page turner so you can easily continue the story on their e-reader — even from far away! It works for Kindles, iPads, and Andriod tablets, too.
Promising reviews: "I initially saw this on TikTok and thought it was brilliant. I like to cuddle under warm heated blankets while reading my Kindle. This has been a game-changer for me. I can’t read without it! Also plan on purchasing the gooseneck arm holder that attaches to the bedside table." —Sabrina R
"I saw this on TikTok a while back. I was sure so I tried out other gadgets and gizmos before deciding to buy. I truly wished I had bought this first because it is amazing! Perfect for when you get all nice and cozy in bed and can flip a page on your tablet with a click of a button." —Sora
Get it from Amazon for $33.99.
9. Durable matte hair clips that are secure and hold all types of hair in a cute and comfortable fashion. Reviewers with thick and even super thin and fine hair say it's a must!
Promising review: "I will admit I bought these after seeing them on TikTok, and I needed new clips for my thick hair. I am not disappointed and beyond glad I got them. The colors are gorgeous and they stay put without hurting my head. I'm very impressed." —Amazon Customer
Get a set of four from Amazon for $7.99 (available in three color combos).
10. A bottle of the forever favorite Mike's Hot Honey for those who prefer a sweet and spicy mix. Reviewers say once you try it, there's no stopping. Pizza, hot wings, and even cocktails won't be the same without it!
Mike's Hot Honey is a US-based small business that specializes in hot honey-based condiments and gifts.
Promising review: "Saw someone try this in TikTok and knew I needed it. It’s so good and sweet and spicy. I love it on fried chicken and even pepperoni pizza. It’s delicious." —Tricia
Check out BuzzFeed's review of Mike's Hot Honey for more info!
Get it from Amazon for $8.32.
11. The Esarora ice roller to help decrease under-eye puffiness, minimize fine lines, *and* shrink pores! It can also help relieve headaches (score!) and sore muscles, so that's pretty awesome too.
Promising reviews: "Best TikTok purchase I have made. Love rolling my face after washing." —Jessica Cochran
"OBSESSED. How have I lived without this little gem?! These great reviews are for a reason!... I’ve had it for two days and have used it 5+ times... SO relaxing, helps with my rosacea inflammation, and on incoming painful zits. I haven’t had a headache to try it out, but going by how nice it feels on my neck and forehead I would assume it’s effective in that sense as well! Stop contemplating and get it! :)" —Tiffany
Get it from Amazon for $18.99+ (available in 12 colors).
12. Glossier's Boy Brow, the top-rated, cult-favorite, brow-changing product you've gotta try for yourself! Boy Brow gives you fuller and bolder brows without the crusty residue like with some other products.
Glossier is a woman-owned business that was founded in 2012. They took the world by storm by making the barely-there "no makeup, makeup look" trendy again with their beauty products meant to enhance, not cover-up.
Promising review: "Game changer! I don't think I'll ever go back to my past eyebrow ways. This makes my eyebrows look so much better but in such a natural way. I don't wear much makeup, I only do my eyebrows and eyelashes, so this really fits my "natural" look. I have pretty thin eyebrows but this makes them look full and since using this product, I have received so many compliments on my brows, which has never happened before. I highly recommend this product" —Lea
Check out BuzzFeed's full review of Glossier's Boy Brow for more deets!
Get it from Glossier for $20 (available in seven shades).
13. Abercrombie '90s Ultra High Rise Straight Jeans that are equally stylish and comfortable. They come in a TON of styles, too — from ripped knees and cargo pockets to criss-cross waistbands and your classic straight-leg denim. It's not a want, but a ~need~.
BuzzFeed Editor Abby Kass loves these jeans:
"After two years of only wearing jeans a handful of times, I knew it was time to invest in a great pair. I had heard SO much about these jeans on TikTok and decided to see what the hype was all about. And let me tell you, they are SO worth it. I ended up getting the curve style (because it has two extra inches and fits my waist better), and I love how these jeans look. They're a classic style you can really wear with anything. I've only had them for a couple of weeks, and I've worn them in both casual and dressier settings. I've already gone back to get a second pair in black. That's how good these are. These do sell out fast, so don't delay if you want to add these to your closet."
Promising review: "THIS IS YOUR SIGN TO PURCHASE THESE!! I'm obsessed with these jeans. I'm about to get all the colors. They fit SO WELL. I am 5'4 and got the regulars. They are the perfect length to wear with heels. If you are more a sneaker person, get the short length. I am so proud of Abercrombie. I remember them being so 'cool' in high school, but because I was a curvy teen, I could never fit into their jeans. Who ever is behind the fit science of these jeans I salute you. Great job! " —Abercrombie Customer
Get it from Abercrombie & Fitch for $90+ (available in women's sizes 23–37, extra short, short, regular, long, and extra-long, 12 washes, and in a curve style).
14. A pair of hypoallergenic hoop earrings sure to be in your weekly rotation because they go with *everything*. They've got over 27,000 5-⭐️ reviews, so clearly...people are obsessed.
Promising review: "OMG I’m obsessed with these earrings. They’re so pretty and lightweight. I never usually order earrings from Amazon but decided to get some since I saw them on TikTok. They’re great quality and I usually can’t wear fake jewelry since it makes my ears itch. This one didn’t do that at all. Another problem I have is earrings being super uncomfortable to sleep in but this one doesn’t do that either. I’m going to literally get every single size they have since I love it so much. Highlyyy recommend." —Ziyana Iyer
Get it from Amazon for $13.95+ (available in four sizes, in four colors, and in gold plated or vermeil options).
15. A set of airtight glass meal prep containers because they're microwave and oven-safe and have leakproof lids! These bad boys will save you time and each container even has three compartments for easy food separation.
This set comes with to-go sauce cups, too!
Check it out on TikTok here!
Promising reviews: "Saw these storage units on TikTok and it works great for making your own Lunchables." —Heather
"Amazing! Best bento-style lunch container I have found so far! Easy to clean and lunch can be reheated in the oven (or microwave)! The glass is nice and thick, and if you are clumsy, no worries, it hasn’t broken yet even though I drop it all the time! Nice deep sections allow for a LOT of food!" —Danielle
Get a three-pack from Amazon for $32.99+ (available in three-, four-, and five-packs).
16. Mighty Patch hydrocolloid stickers to rid pimples quickly, easily, and in a hurry. Bonus points! They also prevent picking and acne scarring. Simply apply the patch right on top of your pimple in the evening and the rest is history.
I've tried various (countless 😅) pimple patches in the past and Mighty Patch definitely takes the cake. I stick it on and honestly forget that it's even there. The adhesive is strong, so it stays on during my tossing and turning at night, but I often wear it during the day, too! I work from home, and it's not noticeable during my video calls, which I truly, truly appreciate. For more deets, check out my full Mighty Patch review!
Hero Cosmetics is an Asian woman-founded brand and home of The Mighty Patch. Ju Rhyu launched the brand in 2017, which has evolved with products such as cleansers, toners, nose strip Mighty Patches, and more!
Promising review: "Must have! Such a great product! I heard about it on TikTok and had to try it. I leave them on when I sleep and the blemish is smaller and smooth on the surface when I take it off. Obsessed. —Renee K
Get a pack of 36 stickers from Amazon for $10.77.
17. A luxe loungewear set you'll want to wear for your next BFF brunch...and probably just to go get the mail because it's just *that* good. The black trim and asymmetrical hem are the drama you've been missing in your closet!
Promising reviews: "Surprisingly great quality! I went out on a TikTok whim with this set and was SO happy that I did! Very nice, thin yet heavy material...for now 10/10." —Alicia Tomasko
"I never write reviews on Amazon but had to for this set. It’s probably the best set/clothing item I’ve bought from Amazon. It is perfect... It is the perfect travel fit. Comfy but still looks put together... Will definitely be ordering other colors. Buy this for sure!" —Stephanie Saenz
Get it from Amazon for $39.99 (available in women's sizes XS–XL and in nine colors).
18. A satin pillowcase to ensure your hair and skin protection continues while you're sleeping! With satin, there's less friction, which means no more tangled hair (thank goodness!), and the cooling effect will help you sleep soundly.
Kitsch is an LA-based, self-financed, woman-owned small business established in 2010 that specializes in hair accessories.
Check out a TikTok of the Kitsch satin pillowcase in action.
Promising review: "I'm really liking this pillow. I woke up today with nice wavy hair, not dry tangled hair. I've been trying to grow out the layer of hair on the top back of my head and it's been so stubborn! Keeps getting tangled and breaks here and there from bleaching and dye damage, but with this new pillow I notice it doesn't tangle, which means it can grow right without rubbing and tangling/pulling! So I'm excited to see what happens by the end of summer! Also the pillow is soft and is so much more prettier in person! 😍😍😍💖💖💖" —Amazon Customer 🌷
Get it from Amazon for $18.99+ (available in two sizes and in 11 styles).
19. The famous Alleyoop Pen Pal that works as a multicolor, multifunctional four-in-one makeup pen that'll definitely help shrink your makeup bag (and the time you spend going through it). With one click you'll have eyeliner, lip liner, highlighter, AND an eyebrow pencil in the palm of your hand. Genius!
See it in action on TikTok here.
It's vegan, cruelty- and paraben-free, and the packaging is recyclable!
Alleyoop is a woman-owned small biz that takes "beauty efficiency" to a new level. Most of their products are compact and have multiple functions!
Promising review: "This 4-in-1 touchup pen has been such a lifesaver! It is super compact and convenient for on-the-go. I always make sure to have it in my purse before I head out the door. The colors are pigmented, creamy, and glide on the skin easily. Each color is perfect for what I need. I'm obsessed!" —ana
Get it from Amazon or straight from Alleyoop for $25 (available in three shades).
20. A ridiculously plush blanket you can use to keep warm while bingeing your favorite shows and also use as decor because it's just that dang cute.
Promising review: "I saw this blanket on TikTok and I have to say I absolutely love it. I washed it several times now and it’s maintained its elasticity and softness after each wash. It’s warm enough but not too hot for a throw. Absolutely recommend this blanket!" —Amy
Get it from Amazon for $29.99 (available in 25 styles and four sizes).
21. TonyMoly's adorable octopus-shaped blackhead remover to gently exfoliate your pores and rid your skin of blackheads, whiteheads, and other miscellaneous gunk you may have missed from your facial cleanse.
Promising review: "I saw this on TikTok, it works great so far." —MarMarManuel
*Another* promising review: "After just two days of use, this adorable little octopus has done wonders for me, and smells great too. Here's how I used it: I wore down the stick just a little to where the texture from the salt was visible, scrubbed around on my face so there was plenty of product, and then I used my fingers to gently massage all the gunk away. Rinse, pat dry, and enjoy the softness. Highly recommended for people with sensitive skin like myself." —LuckLocust
Get it from Amazon for $11.88.
22. A roomy Lululemon belt bag that's small but holds a surprising amount inside. This isn't a regular fanny pack, it's a ~cool~ fanny pack that's got reviewers obsessed with the chic and sleek design.
Promising reviews: "I wish I would've bought sooner. I saw this bag all over TikTok, and it caught my interest immediately because it's sleek and stylish. As a mom of two little boys, I needed something hands-free. I love the colors it comes in. I managed to get my hands on the true navy and pink pastel, and they both are gorgeous. I can't wait to see the keychains and pouches come in more colors!" —Nicoleb21
"I had been wanting a belt bag since this summer when they went viral on TikTok, and I’m so glad I finally got my hands on this one! I debated the large size or regular, and I’m so glad I went with the large. I’m a size 14/D cup, and it fits perfectly without looking too large on my body. It holds my keys, wallet, AirPods, hygiene products, and still has room for snacks. I’ll be buying more to give as gifts for Christmas!" —Riley
Get it from Lululemon for $48 (available in six colors and in a smaller size for $38).
23. Elizavecca Collagen Hair Protein treatment because reviewers refer to as "magic in a bottle." Say goodbye to frizz and grease after just 10 minutes (yep, 10!) with this in your hair!
Reviewers with thin or fine hair LOVE this hair treatment, and various hair types from 3b to 4c say that it helped their damaged hair. Even folks with dyed or bleached hair say it's safe to use. TL;DR: It works!
Promising reviews: "I have tried everything to fix my damaged, bleached hair that keeps breaking off. I stumbled across this on TikTok. I had never heard of it before but decided to give it a try. I used it for the first time yesterday and I couldn't believe how amazing it made my hair feel and look. It's sooo soft, shiny, bouncy and nourished. My bleached rat's nest now looks and feels like hair again. I’ve been really frustrated about my hair for years now because of all the damage. Now I can finally relax and enjoy my new hair." —Eline
"I have VERY thick hair and it easily gets dried out. I don't use a lot of product (if any) but I do need to condition my hair almost every time I wash it. I saw this product discussed on social media and I admit: I was very skeptical. I've heard about a lot of 'miracle products' that did nothing for me. I decided to give it a try, why not, it's cheap. And holy wow! Where has this been my entire life?? My hair was instantly softer and shinier. I only left it on for maybe 7 minutes tops the first time and I still noticed a total difference. I cannot recommend this product enough! It really is a game-changer." —Nurse SportsFan
Get it from Amazon for $7.29.
24. A *leak-proof* Simple Modern tumbler — yes, the insulated tumbler you keep seeing all over TikTok for not spilling. Reviewers say the hype is real *and* well-deserved. It comes in tons of great colors and is almost half the price of the also viral Stanley Cup. Do you need this? I think yes.
Promising review: "I’m pretty unaware about things…like when I have a cup in my arms and I bend over to pick things up. The Stanley brand isn’t a good fit for me because my drink will end up everywhere. Saw a TikTok of [someone] turning this cup upside down with minimal spillage. Tried it at home and sure enough, 40 oz of water in this cup turned completely upside down will result in a very small trickle out of the straw thanks to the rubber seal that holds the straw in place. Also:
-Keeps drinks ice cold. Took her to Vegas in 117-degree heat and she kept my water icy!
-Dishwasher Safe
-Cute! Love the light leopard print.
-Fits in your normal cup holders
-PRICE." —Nicole
Get it from Amazon for $29.99 (available in 42 colors).
25. And if you've already got a Stanley Cup, an attachable tumbler snack bowl you can use to conveniently keep all your favorite bites as close as possible *and* while keeping your other hand free. 🎶Girl dinner, giiiirl dinner🎶
Check out a TikTok of the Stanley snack cup in action.
Promising review: "It holds the right amount of snacks and fits great on my tumbler. Perfect for grapes, baby carrots and dip, small pretzels, etc. It seems very durable also. Nothing to assemble and slips right on." —Todd
Get it from Amazon for $9.98 (available in two sizes and five colors).
26. The cult- (and BuzzFeed editor-) favorite Essence Lash Princess mascara, to get dramatically long lashes without the price of extensions or false strips. This bestseller has over 215,000 five-star ratings!
My colleagues Kayla Boyd and Emma Lord *love* this stuff!
Kayla says: "As someone who isn't a big fan of false lashes (the glue irritates my eyes and I'm terrible at applying them) this budget-friendly holy grail does the trick for both lengthening and volumizing my lashes. It uses a conic-shaped fiber brush to help the mascara apply evenly without getting too clumpy. After you've given it a minute to dry, it lasts all day long and doesn't smudge or fade. It seriously gives the effect of false lashes, without the discomfort." Read her full Essence Lash Princess Mascara review for more!
Emma says: "Hello, that is my face above (I'm the blonde), because I bought into the hype of all the 5-star reviews and now I will never look back!! Putting it on is like giving my eyelashes butterfly wings. It doesn't get clumpy, it stays put ALL the livelong day no matter how much you sweat, and you can apply it on very lightly if you don't want it to look so dramatic, or continue applying for longer lashes each time."
Promising review: "Saw this product on TikTok and thought it would be expensive looking at the results they got. I am beyond amazed with how my lashes look after about two coats. For around $5 you couldn’t ask for a better mascara! I will be buying this same one when I run out. I was not expecting to like it as much as I do! No complaints." —Kd
Get it from Amazon for $4.99.
27. A textured leggings ~specifically~ designed to accentuate your favorite ass-et. It'll have you looking and feeling good whether you're rocking them in the gym or elsewhere!
Promising review: "Ok so, I was skeptical about these thinking they were being overhyped on TikTok, but no. They are just as amazing as everyone says. They are comfortable, sit nicely above the waist, and have a nice stretch. I was also skeptical about the material but it’s great. I got black, and the material is not see-through. I got my regular size and they are perfect. I will definitely buy again maybe in different colors. 5 ⭐️ 💯." —AHmommy
Get them from Amazon for $14.99+ (available in women's sizes XS–4X and in 30+ colors and patterns).
28. An in-car Saucemoto dip clip because you may or may not be the drive-and-snacker whose to-go order never makes it home. This way you can keep things (mostly) hands-free.
Saucemoto is a small business established in 2018 that specializes in unique car accessories.
Promising review: "How did I go so long without one of these??? The Saucemoto was my first 'TikTok Made Me Buy It' purchase and I have no regrets. It clips easily to my car's vent and the sauce cups clip in easily so I can dip and drive. No more trying not to dump the sauce by accident while steering with the same hand that's holding the dip cup. It even comes with a dip cup for those places that do the pouches for their sauces rather than the cups. (I'm looking at you, Arby's.)" —Pleasure Pamela
Get a set of two from Amazon for $9.99 (available in four colors).
29. E.l.f.'s Poreless Putty Primer, a TikTok viral bestseller that blurs pores and fine lines like no other. Seriously, it's got over 30,000 positive reviews with people gushing about smooth and weightless it is! It works as a silky, mattifying base to ensure your makeup stays on all day and night with a prolonged filter effect.
It's sold out frequently thanks to TikTok, so if you want this, it's probably best to grab it while it's in stock!
Promising reviews: "I was super impressed with this primer after having tried Tatcha Silk Canvas. The textures in my opinion were nearly identical! It was easy to spread, it felt like silk but not like super silicone or anything like that, very velvet-like. No scent, and my makeup didn’t separate nor crease, the key is a little goes a very long way. For $8 you can’t beat it!" —Brandy Dail
"Highly recommend. Learned about it as several influencers used it on TikTok. Tried it and it’s my favorite. Better than all the expensive brands I had tried before. Smooth application and does an excellent job! Excellent." —Binnyx1
Get it from Amazon for $9.99.
30. A cropped tank — the stylish basic that is absolutely essential to have in at least two of the 20+ color options.
FYI, these are included in Prime Try Before You Buy so you can give them a trial run if you're a member!
Promising reviews: "TikTok made me buy it. This was an impulse buy but definitely 100% worth it. This crop top is so cute and...it’s not too cropped which I’m a fan of....It fits perfectly AND I can wear it without a bra. 10/10!" —Brandy Gardner
"This top is perfect for a lot of outfits and occasions. The material is butter soft, double-lined, stretchy, and fits just right. I don’t wear a bra with it but you can’t see through it at all. It is so comfortable as well. It comes just right above my belly button in terms of length...Definitely recommend for everyday wear or comfy times." —Katherine
Get it from Amazon for $19.99 (available in women's sizes S–XXL and in 23 colors).
31. Triangle makeup puffs to limit creasing under your eyes and keep that concealer and powder in check! Simply dab the pointed end into your foundation or setting powder and lightly press it onto your face! The triangular shape will help you get those easy-to-miss corners, too.
See it in action on TikTok here.
Promising review: "If you came here to purchase them because a TikTok influencer told you to.....so did I. The rumors are true, these little puffs work wonders! I love that it has the pointed end to really get under the eye and around the nose. You can't beat the price and they help with a flawless powder application. Just buy them." —Tayler
Get a set of six from Amazon for $5.99 (available in multiple color packs).
32. A container of Cinnamon Toast Crunch Cinnadust simply because it's the best cereal ever and who wouldn't love the taste of it on everything!? Use it on your coffee, ice cream, french fries, and more.
Check out a TikTok of the Cinnadust in action.
Promising review: "Ten out of ten, would order again. Try it on yogurt, ice cream, toast, carrots, and amazingly I saw a TikTok challenge with it on hard-boiled eggs. It is stupendous!!!" —ThatGuy
Get it from Amazon for $9.46.
33. A leak-proof time-marked water bottle if you're the person who always has to be reminded to drink water. This is the perfect way to stay hydrated. Reviewers say this bottle is super lightweight, sleek, and motivational. Plus, seeing your progress throughout the day is always fun!
Arcana is a small business with one main product: the time marker bottle. They use environmentally friendly, frosted Tritan plastic that is 100% BPA free!
Promising review: "Saw it on TikTok and thought it would be a great bottle for work. It is very sleek and lightweight enough to carry when you have other items in your hand. I love the modern look and it cleans very easily! The time increments really do motivate, definitely ordering again for myself and gifts. Fast delivery and very nice packaging." —Rosa
Get it from Amazon for $18.99 (available in three colors).
34. A reusable Revlon volcanic face roller that absorbs shine in seconds *without* messing up your makeup — how awesome is that? Simply roll it over any oily or greasy areas of your face and watch it work its magic.
The face roller is reusable! Just twist the ring to pop out the stone, then wash it with a mild soap/cleanser and let it air dry after every use.
Promising review: "First off, if you have extremely oily skin, this. is. it. I was so tired of getting blotting powder/wipes. It felt wasteful and always left residue on my face. I saw this on TikTok and NEEDED it. It was back ordered but then I got an email saying it was in stock and I was SO excited. Not only is it affordable, but it's washable which helps you save money and be less wasteful...After my first use, I was in love. Now, it doesn't pick up everything but it does make it more matte and gives you a natural look. I am so excited this product exists and I already feel more confident." —Kelsey B.
Get it from Amazon for $9.
35. A pair of horizontal glasses so you can read or watch your favorite shows while LYING comfortably in bed (or anywhere, really) without having to strain your neck for long periods of time. It's how it should always be!
Promising review: "I saw these on a couple of TikTok videos and immediately bought them. They are literally the best thing I’ve ever bought. I was scared they wouldn't fit over my glasses but they do just fine. I use them to read, watch TV, and scroll through my social media all while lying down. Such a great buy!" —Kivy
Get them from Amazon for $12.88.
36. The Flick Stick winged eyeliner stamp to get the ~perfect~ cat-eye look in seconds. No need to carve out 15 minutes of your getting-ready routine to create an identical, perfectly symmetrical winged liner on your own. This stamp is pretty much a one-and-done type of situation (and I'm here for it).
The Flick Stick comes from New Zealand-based brand and small biz Lovior Beauty.
Promising review: "This eyeliner is so easy to use and makes a perfect winged eyeliner look every time! I saw it on TikTok and I'm glad I tried, it saved me so much time rather than trying to make a winged one myself." —Linds
Get it from Amazon for $14.97 (available in three sizes).
37. A bottle of Drop It, a wine sulfate and tannin remover that helps prevent that annoying wine headache and any sinus or allergic reactions you may have after drinking.
Drop It recommends 1–2 drops for each glass of white wine, 2–3 for a glass of red, and 7–9 if you're treating the whole bottle at once. Once it's in the glass, swirl lightly for 20 seconds, and you're good to go.
Promising reviews: "I ordered this product after seeing it on TikTok...and I must say it does work. I love sweet wine but will always get a headache the next morning ( one glass). After using I did not have one the next morning. 😊" —Theresa B.
"YOU NEED THIS STUFF! This stuff is almost unreal. It’s a tiny bottle of mercy drops sent down from God him/herself. I had sworn off alcohol the past couple of months because it made me feel terrible the next day. You know the deal...tired, throbbing head, bloated feeling, congestion, the hangover works. I was skeptical about this product but figured I’d try it based on the reviews. I’m so glad I did because this will now be a staple in my life.
For reference, my boyfriend and I split a bottle of Malbec wine (14.2% ABV), put the recommended amount of drops into the bottle, and swirled it around. Typically we both would have woken up with nasty hangover symptoms but we oddly woke up feeling refreshed. I did not drink a lot of water with my wine so as to offset the potential hangover, so I know it was all on this little bottle of heaven... It’s flavorless so you don’t notice it’s addition whatsoever. Excellent product." —Amazon Customer
Get it from Amazon for $13.99.
38. A smart reusable notebook because every college student knows the struggle of transferring handwritten notes to their computer. With this notebook, whatever is written can go to cloud services like Google Drive, Dropbox, iCloud, and more. When it's transferred, they simply erase with a damp cloth and reuse for your next class!
Promising review: "I saw this product recommended on TikTok and I was a little hesitant about it actually working. I have had some time since opening it for Christmas to mess with it, and I have to say I really love it! The pen writes nicely on the paper and it wipes away easily with the wet microfiber cloth that comes with it. I am a college student and this book is a great way to save paper, not carry around five different notebooks in my bag, and all of my notes can be stored on my laptop in one place. Highly recommend, especially if you are a student." —Alana Cooper
Get it from Amazon for $25.75+ (available in executive and letter sizes, and 16 colors).
39. Wonderskin Wonder Blading One Step Lip Stain Masque, the super fun lip stain that ~glides~ on a holographic blue and peels off to unveil a gorgeous, long-lasting lip stain! According to reviewers, it can withstand any eating and drinking you do throughout the day, too. At this point, it's not a want but a need!
Wonderskin is a small business that specializes in makeup and skincare products.
Promising reviews: "I kept seeing Wonder Blading Lip videos on my TikTok. Went to Sephora and couldn’t believe they didn’t have it. Wound up buying it on Amazon and loving it!" —PM
"I didn’t know what to expect when I received this product, but I have to say I am pleasantly surprised! I absolutely love it! I put it on as soon as it arrived. I kept it on for almost a minute and when I wiped it off with a damp cotton ball, the color was beautiful. It’s true to its word about the 12 hour stay power. I put a little lip balm over it and enjoyed eating, drinking, and talking. It didn’t come off! If you like lip stain? Get this product! It’s a keeper. I will be ordering all of the shades." —Brandy
Get it from Amazon for $22 (available in 22 shades).
Reviews have been edited for length and/or clarity.