We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
1. LilyAna Naturals' eye cream can help you hide how tired you really are after a long week. The rose hip and hibiscus-infused eye cream helps reduce dark circles and puffiness, leaving your eyes to look bright and wide (or alert and awake).
Promising review: "The product is a game changer for me. I would have dry creases under my eyes no matter how much primer or expensive foundation I used. I use this in the a.m. and p.m. and it has made a 100% difference. I was at the doctor’s waiting room, and I was chatting with a woman and I mentioned I was going to be 53 in two weeks. She was shocked and said she thought I was 35, saying I had barely had any wrinkles. It made my day!" —Angela Kilburn
Get it from Amazon for $16.99+ (available in three sizes).
2. Glow Recipe's Watermelon Glow Niacinamide Dew Drops are essentially liquid GOLD wrapped and packaged in a cute pink bottle. This serum helps reduce hyperpigmentation like no other and leaves skin looking moisturized and dewy.
Promising reviews: "100,000% OBSESSED with this product! If there is one product I couldn’t live without, It is THIS one! First off, it smells amazing, the texture is wonderful and the results = unreal!! I have seen such a difference in my skin since using this!! I was instantly hooked on this serum and will recommend and brag about this product time and time again because it’s THAT good you guys!! Do yourself a favor and add this to your skincare routine, I promise you will not regret it!" —emilyroseh, Sephora customer
"LOVE LOVE LOVE. I have been using this for the past few months and I’m OBSESSED! I use it every morning with or without makeup, this is a staple product in my morning skincare routine. It leaves my skin looking glowy and feeling hydrated and just so fresh. I highly recommend this to anyone who is looking to create a flawless skincare routine." —missjulian, Sephora customer
Get it from Sephora or from Amazon for $20+ (available in three sizes).
3. Gloss Bomb Lip Luminizer has become one of Fenty Beauty's top sellers and a personal favorite. It's nonsticky, long-lasting, and every color has its own shimmery vibe.
The Gloss Bomb has been a purse essential for me probably since the day it launched. The non-sticky factor is huge for me, but I also absolutely love how versatile it is. It's perfect on top of lip liner and great by itself too. And the ✨shine✨ is impeccable. People can probably spot me a mile away after I apply it, which I count as a very good quality in lipgloss.
And if you didn't know, Fenty Beauty is 100% cruelty free!
Promising reviews: "It took me a while to buy this gloss because of the price but I’m so glad I did. I absolutely love this gloss by itself or over other lipsticks. It wears so well and stays on for a long time. I definitely get the hype and this is one of my makeup must-haves." —Jaddess, Sephora customer
"Absolutely stunning. The scent is amazing and the formula is so hydrating. Makes your lips look lovely and super shiny, and this is just one of those products that makes you feel beautiful without a lot of effort. —madsmj, Sephora customer
Get it from Sephora for $21 (available in eight shades). And grab the shade "Cheeky" (pictured above) from Fenty Beauty for $21.
4. Cosrx Snail Mucin 96% Power Repairing Essence is a gentle, lightweight hydrating face serum designed for *all* skin types — even those with sensitive skin! It's used to protect your skin's moisture barrier in the summer heat, but reviewers swear by it for healing acne scars, fading dark spots, and smoothing fine lines, too.
BuzzFeed writer Emma Lord says this stuff has changed her makeup routine for the better!: "I use this on my skin and definitely have noticed results! While it didn't help kick my stubborn pre-period hormonal acne, it has done *wonders* with reducing redness on my face, particularly around my nose, and in dealing with my pores. Since I started using it, my primer and foundation have gone on a whole lot smoother, and I'm struggling a whole lot less to cover my pores. After using it for a few weeks, I read the advice of one reviewer to put this on when your face is slightly moist from washing, rub it in, let it dry, and then put your moisturizer on top of it — I've found that it's what got me the best results!"
Promising review: "Game-changer. I don't know what kind of sorcery this is but it has literally changed my skin!! First time I used it, my skin felt tighter and more balanced. A week later twice a day, my skin is so much brighter. Better texture and even coloring. Pores seem tighter. Not a single pimple since. It looks so healthy. Whatever magic this is, it works better than any expensive designer skin lab crap that I've tried." —Np
Get it from Amazon for $17.
5. The cult- (and BuzzFeed editor-) favorite Essence Lash Princess mascara gives you dramatically long lashes without the price of extensions or false strips. This bestseller has over 215,000 five-star ratings!
My colleagues Kayla Boyd and Emma Lord *love* this stuff!
Kayla says: "As someone who isn't a big fan of false lashes (the glue irritates my eyes and I'm terrible at applying them) this budget-friendly holy grail does the trick for both lengthening and volumizing my lashes. It uses a conic-shaped fiber brush to help the mascara apply evenly without getting too clumpy. After you've given it a minute to dry, it lasts all day long and doesn't smudge or fade. It seriously gives the effect of false lashes, without the discomfort." Read her full Essence Lash Princess Mascara review for more!
Emma says: "Hello, that is my face above (I'm the blonde), because I bought into the hype of all the 5-star reviews and now I will never look back!! Putting it on is like giving my eyelashes butterfly wings. It doesn't get clumpy, it stays put ALL the livelong day no matter how much you sweat, and you can apply it on very lightly if you don't want it to look so dramatic, or continue applying for longer lashes each time."
Get it from Amazon for $4.99.
6. LaBeautyologist Cleansing Cuffs stop the annoying drenched sleeves from being a part of your skincare routine. The cuffs are comfortable, super absorbent, and essentially make your arm a drip-free zone when you wash your face.
BuzzFeed writer Genevieve Scarano says: "My sweatshirt sleeves ALWAYS get wet when I wash my face. It's really tricky to keep them dry because I use creamy cleansers that require a little more rinsing than other products. I decided to try these cozy cuffs and they make such a difference in my skincare routine. They protect my sleeves from getting drenched and make self-care time a little more fun. They're also machine washable!"
LaBeautyologist is a Black-owned small biz founded by beauty guru Nayamka Roberts-Smith. She's known for creating the 60-second rule: cleansing with fingers for a minute to allow your cleanser's ingredients to get to work on your complexion.
Get them from LABeautyologist for $25 (originally $27; available in three colors).
7. Rare Beauty Soft Pinch liquid blush has reviewers obsessed with the highly pigmented, super-lightweight formula. You've even got the choice between dewy and matte finishes!
This Latinx-owned business (from founder Selena Gomez, to be more specific!) was launched in 2020 with the goal of helping people celebrate their individuality and their own beauty, nixing the world's impossible beauty standards in the process. And BTW, all Rare Beauty products are vegan and cruelty-free!
Promising reviews: "This is a game changer. Never been a blush girl but I fell IN LOVE!! I got the matte formula because my skin can get a little oily and it is absolutely lovely. Dries quickly but is still easy to spread. A little goes a long way!!!" —Allieschmidt, Sephora Customer
"GAME CHANGER!! I've never been much of a blush person, but trying this blush changed the game. I absolutely love the glow and it is so pigmented! This color is the perfect cute sunburnt look for the summer, you need this." —brigza, Sephora Customer
Get it from Sephora or from Kohl's for $23 (available in 13 shades).
8. Reusable exfoliating Japanese towels remove dead skin and soothe skin conditions like eczema or keratosis pilaris. Use the towel in the shower to reveal super soft and super clean skin when you step out.
You can use this daily or weekly depending on how you feel about its abrasiveness.
Promising review: "This is a holy grail to my sensitive skin and germaphobic personality! It does take time to get used to due to its rough feel, but once you start to use it daily, it's hard to use anything else! Nothing else gives me such a clean feeling on my skin during my showers. I used to have very bad skin conditions all over my body: eczema, body acne, dry patches, and dark spots. This helped clear basically everything, and now I'm more confident in showing my skin in public than I have ever been. It soaks up very nicely, and you can feel all of the dirt that's on your skin from day-to-day activities getting scrubbed off. The long length is great for reaching in hard-to-reach spots, such as your back. Since it's extremely rough, I would advise against using it on your face." —Jay G.
Get a three-pack from Amazon for $14.90 (available in four color variation packs).
9. Kulfi crease-proof concealer does. It. All👏. It's a SELF-setting, hydrating, miracle-working concealer that covers dark circles, blemishes, and hyperpigmentation. It even has amla fruit and rose hip extract as the main ingredients to help nourish and promote bouncy, hydrated skin. TL;DR: It will have your skin glowing.
Kulfi Beauty is a South Asian woman-owned small biz that was created to empower the South Asian community through representation that was lacking in the beauty industry. And BTW, "kulfi" is a type of South Asian ice cream!
Promising reviews: "Let me tell you. This concealer has beaten out every other concealer I have tried. And I have tried plenty. It’s hydrating and creamy but doesn’t budge. ... It’s a beautiful finish. Brightening for my under eyes. I’ve literally told everyone I know to grab this." —sv222, Sephora customer
"Was lured in by the reviews, and they do not lie! Crease proof it is indeed, even for my 42-year-old (ever so slightly) wrinkled under eyes. Ahem. I didn’t think this would top my Nars concealer for under my eyes, but it does. Worth a try!" —michb, Sephora customer
Get it from Sephora or straight from Kulfi for $26 (available in 21 shades).
10. Olaplex's No. 3 Hair Repair Perfector provides a salon-like hair treatment right at home. It's specifically made to repair damaged hair and restore your gorgeous locks.
Reviewers with thick and wavy hair (2c) and coily hair (4c) love this Olaplex treatment. And reviewers with straight hair (1a-1c) say it's great for getting softer, shinier hair!
Promising reviews: "OBSESSED!! I recently got a hair cut and the lady used a flat iron. I personally don't like using heat on my hair to prevent damage. Me being paranoid, I had to use this to protect my hair afterward. When I tell you my hair was SILKY SOFT and SUPER SHINY I mean it. It looked and felt so healthy after the first time." —Skinjunkie2, Sephora customer
"This product is amazing!! I’ve been using it a couple of times and I’m already obsessed, I use it with No. 0 and it makes my hair super silky and soft which is a surprise because my hair is bleached and always been frizzy! Will definitely order again!" —Maryam91R, Sephora customer
Get it from Sephora or from Amazon (where it has over 61,000 5-star reviews!) for $30.
11. OR Elizavecca Collagen Hair Protein treatment has been bestowed the title "magic in a bottle" by reviewers. Say goodbye to frizz and grease after just 10 minutes (yep, 10!) with this in your hair!
Reviewers with thin or fine hair LOVE this hair treatment, and various hair types from 3b to 4c say it helped their damaged hair. Even folks with dyed or bleached hair say it's safe to use. TL;DR: It works!
Promising reviews: "I am obsessed with this conditioner. It's light enough to use every other wash and it smells amazing. I have ultra-fine, curly blonde hair that’s extremely prone to breakage and I feel like my hair has grown an inch since using this product. Just bought two more bottles because I never want to run out of this magic.." —sgt
"I am obsessed with this product. My hair was super dry, damaged, and unmanageable from too many rounds with hot tools. Since I started using this product my hair feels soft and is getting natural curls back." —Jennifer
Get it from Amazon for $6.80 (available in two sizes).
12. Glossier's Boy Brow is the top-rated, cult-favorite, brow-changing product you've gotta try for yourself! Boy Brow gives you fuller and bolder brows without the crusty residue like with some other products.
Glossier is a woman-owned business that was founded in 2012. They took the world by storm by making the barely-there "no makeup, makeup look" trendy again with their beauty products meant to enhance, not cover-up.
Promising review: "Game changer! I don't think I'll ever go back to my past eyebrow ways. This makes my eyebrows look so much better but in such a natural way. I don't wear much makeup, I only do my eyebrows and eyelashes, so this really fits my "natural" look. I have pretty thin eyebrows but this makes them look full and since using this product, I have received so many compliments on my brows, which has never happened before. I highly recommend this product" —Lea
Check out BuzzFeed's full review of Glossier's Boy Brow for more deets!
Get it from Glossier for $20 (available in seven shades).
13. Mighty Patch hydrocolloid stickers rids pimples quickly, easily, and in a hurry. Bonus points! They also prevent picking and acne scarring. Simply apply the patch right on top of your pimple in the evening; the rest is history.
I've tried various (countless 😅) pimple patches in the past and Mighty Patch definitely takes the cake. I stick it on and honestly forget that it's even there. The adhesive is strong, so it stays on during my tossing and turning at night, but I often wear it during the day, too! I work from home, and it's not noticeable during my video calls, which I truly, truly appreciate. For more deets, check out my full Mighty Patch review!
Hero Cosmetics is an Asian woman-founded brand and home of The Mighty Patch. Ju Rhyu launched the brand in 2017, which has evolved with products such as cleansers, toners, nose strip Mighty Patches, and more!
Promising review: "Using this product has been a game-changer. It’s as if the adhesion of it literally pulls all of the bad stuff from the spot and you’ll know when it’s time to remove it when it turns up white on your sticker — so easy to remove and my spot has gone drastically down. I’m on my fourth box, or maybe fifth? They’re my go-to at the slightest spot I get to try to nip it in the bud. Might I add that my hormonal cystic acne spots have been majorly suppressed by these — as soon as I feel one coming on, I take a hot washcloth to the area and put a sticker on overnight for a couple of nights and the deep underneath feeling of that spot is gone. I love these so much, and you will too." —Deborah Hart
Get a pack of 36 stickers from Amazon for $10.77.
14. Revlon One-Step Hair Dryer and Volumizer brush makes ALL the difference when you're blow-drying your hair, when you've just showered and have to rush to brunch, or are just having a bad hair day. It produces gorgeous blow-out results and works for all hair types!
Promising reviews: "I have thick curly dark Middle Eastern hair... I’m typically the roll my curls into a bun for days because I can’t deal with it any other way type gal...This thing is a work of art, so far I’ve used it four times and it’s completely blown out my hair beautifully... My hair is soft and smooth and actually manageable. I usually only get this type of relief when I get a hair trim and beg my hair stylist to blow dry afterwards. It’s about as close to salon as I can do by myself...Definitely worth a buy!" —Lewka
"I’m really happy I bought this for myself! I have medium/thin blonde hair and it gets dry and brittle so I try not to wash and blow dry as often as other people. This hair brush blow dryer works great for me and my hair type. The first time I tried it I was able to finish my hair in about seven minutes which is so impressive. I didn’t even have to section off my hair! No more hair brush, clip, and blow dryer. It’s just all in one with this thing... My hair really held on to the bristles and stayed there while it was drying. My hair turned out really soft and had more fluff to it which makes it easier to move around and flip over... If you're thinking about getting it — just get it!! I’m really so happy I did!" —Kaeli
"Let me just start off with the fact that I absolutely loved this product!! I have between 3b and 3c hair with a couple of 3a strands so for anyone with a similar hair type I highly recommend...I do happen to have more fine hair which is why I don't usually get much volume when I straighten my curls but when I tried this out I kid you not I fell in love with it. All I did was wash my hair and then pat off the excess water and once you de-tangled my hair I basically just started brushing with it on hot air and it made my hair look amazing with the desired volume... this was such a great find for me and totally worth the money. :)" —Drea
Get it from Amazon for $33.99 (available in seven colors).
BTW, Revlon's got a One-Step Styler specifically for curly hair, too for only $34.79! It has over 31,000 5-star reviews and has earned just as much love as the OG styler.
15. Laneige's Lip Sleeping Mask is a number-one bestseller for very good, well-earned reasons! After a night with this on, you'll wake up to moisturized, hydrated lips that are softer than ever.
BTW, some people use it as a daily lip balm or lip protectant over their lipstick too!
Laneige is an Asian-owned brand that has been in the beauty game for years (seriously, since the 90s!). The luxury brand prides itself on being affordable too, and has many fan-favorite products because of it.
Promising reviews: "Holy freakin grail!! I pick at my lips so they’re constantly chapped and raw. I used this once and by the second day all the dry/dead skin had come off and my lips were softer than I’ve ever felt. Totally worth the money and smells amazing!!" —Anissamarie01, Sephora customer
"Lives up to ALL the hype. Holy grail amazing product. I have been chapstick-obsessed since birth, and this product goes above and beyond. I carry it around in my purse and use it every day. My lips look super glowy and hydrated, and it lasts a long time after application. I'm slowly collecting every shade." —honeycbxdger, Sephora customer
Get it from Sephora for $24 (available in six scents) or from Amazon for $24 (available in five scents).
16. Freck Beauty's lash-enhancing eyeliner helps your lashes grow over time with each use. So not only will you have a killer cat-eye, but you're stimulating lash growth at the same time!
This liner has easily become an essential for me (seriously, I've never switched a makeup product so fast). I wear eyeliner pretty often, so having one that gives me an awesome benefit like LENGTHENING MY LASHES? I'm sold. I've even noticed my lashes become a little fuller after using it for about a month. The formula is pigmented and very long-lasting. Now I'm just waiting for more colors at this point. 🤷🏾♀️
Freck Beauty is a woman-owned business based in Los Angeles. The company started off with Freck OG and has since grown to facial masks, eye creams, serums, and more.
Promising reviews: "I am obsessed with this eyeliner! The tip applicator makes it easy to use with maximum precision! It lasts all day and no issues with smudging. My lashes even appear fuller after using this constantly the past few weeks!" —CeeRenee, Sephora customer
"IM OBSESSED WITH THIS EYELINER!!! The application is so easy to just swipe and put on my eyes. It’s not waterproof, but seems like it! To the touch, it won’t rub off, but with a makeup remover it comes off very easily. 11/10!!!!" —kitkato24, Sephora customer
Get it from Sephora or straight from Freck Beauty for $24.
17. A Foreo Luna Mini 2 is a silicone brush that deep cleans and exfoliates skin, while stimulating blood flow and eliminating dead skin cells with eight adjustable speeds. Just apply your preferred cleanser and prepare to never look back.
Promising review: "This product is well worth the money!! It has offered me the deepest facial cleansing I have ever experienced. My face is always much smoother and tighter after using it. I have been using it in the morning once a day for the past month and my pores are smaller than ever before. Additionally, it has reduced the redness of my skin tremendously. Anytime I have a breakout, after about two washes with this cleanser, the blemishes are completely gone. However, I must note that since using it I no longer have serious breakouts!! I am so glad I found this product. I recommend it to all my friends and family trying to improve their skincare routines." —Amazon Customer
Get it from Amazon for $83.90+ (available in three colors).
Read our full Foreo Luna Mini 2 review for more deets!
18. Zombie Pack face masks minimize pores and hydrate your skin at a fancy spa-level, but in way less time and at a much cheaper price. Reviewers are clearly obsessed as they have over 5,400 5-star reviews.
Promising reviews: "I’m obsessed with this mask and wish I could get a deal buying it in bulk! I have never used a product that lifts and tightens like this mask and I’ve been using various masks for years....I have oily skin but it has cleared up significantly since using the zombie mask for a month... and the results were amazing!! I’m 36 but my eyes looked like a well-rested 20-something's! Love it!" —Allison Carmody
"I adore this mask. I figured I was doomed to a life of permanent blackheads and enlarged pores (runs in the family). Nothing I've tried from your usual stores (Wal-Mart, Walgreens, Target, even Proactiv) helped with either the blackheads or pores... So, I was skeptical about the Zombie Pack, but it looked cool and it was cheap, so why not? Best facial hygiene decision I've ever made... I'm three weeks in and the pores on my nose that I had damn near decided to name (they weren't going anywhere, might as well make them friends) are nearly gone. I have a mask on as I'm typing this review. The brush is incredibly soft, the packaging easy to open, the application is SO easy. Most importantly, it delivers results." —Zetsubel
Get it from Amazon for $25.
19. Voyor's pore vacuum extracts everything from blackheads, whiteheads, and the oil that comes along with both. This cool gadget uses deep suction to remove it all, going straight to the source rather than just treating the surface. It'll leave your skin feeling cleaner and smoother!
Three different suction levels (low for sensitive skin, medium for small blackheads, and large for pesky blackheads) and six interchangeable heads that span from strong suction to gentle suction enable you to customize your blackhead removal experience with ease.
Promising review: " Yaaaaaaasssssss queeeeeeeeeeeeeeeen I am obsessed with this vacuum!!! I have hormonal acne-prone skin, but always struggle with whiteheads around my nose and chin area. This thing does WERRRRK!!! I use the flat-looking head and it’s amazing for really getting larger areas like my skin, and the curvature around my nose... After a few uses, especially right after getting out of a hot shower, this lil' guy started really working! I’d suggest doing it after a hot wash/ face wash, or after a facial steamer...This makes my skin finally feel so clean and not oily and clogged!" —Stacey Checcino
Get it from Amazon for $19.99.
20. Gisou Honey Infused Hair Oil hydrates, repairs, and deeply nourishes hair. Thanks to ingredients like honey, vitamins, antioxidants (and much more!) you'll get stronger and shinier hair with continued use.
This hair oil works moisturizing wonders for nearly every hair type (from thick and curly to thin and damaged). Check out the reviews below!
Promising reviews: "Worth the splurge! I have been using Moroccan oil for many years but decided to give this a try since I have heard such great things, and let me tell you — this lives up to the hype! Not only does this oil make your hair soft and smooth, but it also smells amazing. The packaging is on point. Like any oil, a little goes a long way so this bottle will last for a while. Highly recommend trying this out!" —Kelseylynne1
"Perfect for curls! I was a bit skeptical about this hair oil because I have never found an oil that works for my fine 3A curls, but this is the best hair oil on the market! It hydrates the hair and leaves it shiny but not weighed down nor greasy. Plus the smell is to die for. I wish I had tried this oil sooner!" —Louiebylizzie
"Thumbs up for fine thin hair. I have fine, thin hair and I really like this oil. I don’t use much, one drop is plenty for me... This is the first and only oil I’ve used that gives my hair beautiful SHINE without weighing it down, just soft bouncy shiny healthy hair...I’ve tried tons of hair oils over the years and this one is my favorite." —Lernzy
"Not so oily which helps a lot, especially with my 4c hair. Smells really good …and improves shine for long hours." —oasare
Get the standard size from Sephora for $25+ (available in three sizes).
21. Neutrogena's Hydro Boost Water Gel has a major cult following because of the long-lasting moisture it provides. With over 57,000 5-star reviews, to say reviewers are obsessed is an understatement.
This non-comedogenic beauty staple is also oil-free, dye-free, and fragrance-free!
Promising reviews: " THIS IS THE HOLY GRAIL. I wish I had got this [earlier]. I like the smell and consistency and how well it absorbs into my skin. My skin feels SO hydrated after I use it. Even if I use it after a face mask, it still absorbs so well, whereas the hada labo just felt like it was sitting on my skin more times than not. I'm obsessed with this!" —R. R.
"This is my GO-TO moisturizer! I am obsessed with how it makes my skin feel and how it smells (kinda like blue raspberry). It has made my skin so much softer and it lasts a really long time since a little goes a long way. I am almost done with this bottle and will definitely be re-ordering when I am close to running out." —Sandra M.
Get it from Amazon for $15.80 (available in two sizes).
22. Mario Badescu Drying Lotion dries up your blemishes overnight! This award-winning liquid blends salicylic acid (to shed dead skin cells), sulfur (to cleanse pores), and calamine (to cool and soothe). Reviewers say it's ~thee~ go-to when they need a speedy remedy for acne.
Promising review: "Obsessed with this stuff and would give it more stars if I could. My daughter is a teenager and is going through acne issues right now. She puts it on any spots before bed and she wakes up so much clearer. I will say if you have major acne it could take two nights in a row to clear up but after the first night a lot of redness is gone and they shrink. If you're like me and don’t break out often, if you catch it early and put this on at night you will wake up with smooth skin like it never happened. I have recommended it to others in my family and they are obsessed with this stuff too." —HarlowJBD, Sephora customer
23. Bread Beauty Supply Elastic Bounce Cream brings the spring back to your curls, and the super soft feel that comes with it. This cream helps restore even the driest, frizziest hair back to its healthiest state. You won't be able to stop looking in the mirror!
Bread Beauty Supply is a Black woman-owned small business that creates amazing haircare specifically for those with curl types 3a to 4c.
Promising review: "This curl cream is really it. I have tried different ones before but I feel like this one leaves my hair bouncy and moisturized. I really like the smell, too — it's so sweet, makes me want to eat it hehe. I like that a little goes a long way and the packaging is really great size so it would last a long time." —Sephora Customer
Get it from Sephora for $16+ (available in two sizes).
24. A reusable Revlon volcanic face roller absorbs shine in seconds *without* messing up your makeup — how awesome is that? Simply roll it over any oily or greasy areas of your face and watch it work its magic.
The face roller is reusable! Just twist the ring to pop out the stone, then wash it with a mild soap/cleanser and let it air dry after every use.
Promising review: "This little miracle worker is a game-changer for oily skin like mine. I am amazed at how much oil it absorbs without smudging or removing any of my makeup. Every time I think this oil-eating monster has had its fill and surely I should get a new one, by the next morning the oil has disappeared and the roller looks brand new again!! MAGIC!!" —Jason Zapata
Get it from Amazon for $9.
25. Bio-Oil has earned the "cult-favorite" title because so many reviewers swear by it. It has over 85,000 5-star reviewers full of people who use it to help fade scars, soothe dryness, and moisturize without clogging pores. And yes, you can use it literally anywhere on your body!
Promising reviews: "I pick my face when I'm stressed (I'm sure some can relate) and have scars on my forehead from doing so. I came across Bio-Oil and was blown away. Yes, I've seen a difference in scars, but I wasn't prepared for the other benefits! I've spent a LOT of money on skincare, Bio-Oil is a game-changer. My skin is soft, bright, and hydrated. I've even noticed my fine lines are receding. I'm an unpaid Bio-Oil ambassador because I tell EVERYONE about it!" —Jen
"I recommend this product! I used to have really bad acne, but ever since I incorporated this into my skincare, I only get pimples once in a while, and they go away quickly thanks to this oil. The first week of using this I noticed my skin was getting softer and looking glowy; after one month, my skin just literally stopped producing acne. Even though I have acne scars, they are fading rather quickly." —Anya
Get it from Amazon for $9.95+ (available in two sizes).
26. Sdara Skincare's derma roller is a painless micro-needling treatment that provides smooth, glowing results. With weekly use, it can help diminish wrinkles, large pores, and dark circles. FYI: professional sessions generally cost hundreds of dollars, so this is an effective and affordable alternative!
Add a hydrating serum to serve as a primer over your skin as you derma roll. The derma-rolling will allow the serum to sink into your skin even deeper, allowing you to reap its benefits. Make sure you learn how to derma-roll properly before going at it!
Promising review: "Obsessed! This is a necessity for every person’s daily routine! Works so well at creating blood flow and promoting collagen production. Definitely makes a huge difference in improving product absorption as well. I notice a big improvement in any laugh/forehead lines I get and definitely think this has been helping with my acne scars! Not painful at all either." —Niloo
Get it from Amazon for $11.99.
27. TikTok viral E.l.f.'s Poreless Putty Primer blurs pores and fine lines like no other. Seriously, it's got over 30,000 positive reviews with people gushing about how smooth and weightless it is! It works as a silky, mattifying base to ensure your makeup stays on all day and night with a prolonged filter effect.
It's sold out frequently thanks to TikTok, so if you want this, it's probably best to grab it while it's in stock!
Promising reviews: "This stuff is amazing. Will even out fine lines and help with super porous areas; my T-zone is the worst for pores and this definitely gave me a boost in confidence. I would highly recommend it. Especially to those not too familiar with makeup, this is a game-changer. Honestly, it works better than my $30 primer from Urban Decay and lasts all day. I am oily so I usually blot some powder on later in the day, but if you have dry skin this could be the ultimate game changer!" —Olivia
"Highly recommend. Learned about it as several influencers used it on TikTok. Tried it and it’s my favorite. Better than all the expensive brands I had tried before. Smooth application and does an excellent job! Excellent." —Binnyx1
Get it from Amazon for $10 (available in three colors).
28. The Ordinary's AHA 30% + BHA 2% Exfoliating Peeling Solution is another TikTok favorite among skincare enthusiasts. The main ingredients glycolic and salicylic acids help give you glowing, blemish-free skin. (And the color is pretty satisfying, too!)
This exfoliating solution is fragrance-, alcohol-, oil-, silicone-, nut-, and gluten-free! But because this is a chemical peel, be sure not to use it more than twice a week!
Promising reviews: "I’m OBSESSED with this treatment. It’s now apart of my deep night routine. The next day, my skin feels refreshed, radiant, and clear. It’s like a booster for clarity. Definitely a must-have now." —prettywickedmua
"IT'S A YES FOR ME. THE HYPE IS REAL Y'ALL. I’ve been using this product for roughly six weeks and as my first chemical exfoliant, I must say my skin looks AMAZING! I use this product once a week at night, right before I go to sleep. I’ve experimented with using a lot vs. a little amount and noticed that one full drop works just fine. After waiting 10 minutes, I rinse it off... There are no immediate results, but the real magic comes the morning after. I swear EVERY time I use this mask my skin feels so soft and dewy the next morning. I have seen this product speed up the process of clearing up my impulsively popped whiteheads and it’s so magical. Also, I have hyperpigmentation on my upper lip and this has significantly lightened that area! I absolutely love this product and recommend this to anyone who can get their hands on it!" —Khalea
Get it from Sephora for $9.50.
29. Black Girl Sunscreen protects and moisturizes skin without leaving a greasy white cast. While it works for all, BGS Sunscreen is specially designed for melanated skin!
Black Girl Sunscreen is a Black woman-owned small business. The sunscreen comes in three versions: original SPF 30, matte SPF 45, and a kid's SPF 50. Each is paraben-free, fragrance-free, vegan, and cruelty-free!
Promising reviews: "It’s GREAT! I use sunscreen on my face every single day. I live in Florida, so it’s a necessity. Finally, a sunscreen that doesn’t leave a white cast, feels good on my skin, and it’s moisturizing. I will definitely be purchasing this again." —Katrina H.
"Finally! A sunscreen that’s made for people with an abundance of melanin! This doesn’t leave a white cast and it doesn’t have much of a scent to it. It goes on effortlessly and leaves my skin feeling moisturized and protected. Do you understand how long it’s taken me to find an SPF for my skin?! I’m so thankful that it’s available at Target and I hope they continue to stock the shelves with this product!" —Jay
Get it from Target for $15.99.
30. Urban Decay All Nighter setting spray is a long-lasting, oil-free spray that's perfect for anyone who wears makeup and doesn't want to worry about smudging and reapplying. Just FYI, the formula happens to be the #1 setting spray in the US!
BuzzFeed Editor Jenae Sitzes loves this setting spray: "I first put this setting spray to the test for a wedding that involved taking multiple trains in and out of Manhattan on a hot day and being in crowded rooms where airflow was ~limited~. As such, I was sweating up a storm, but my makeup looked *flawless* by the time I got home that night — all thanks to this Urban Decay setting spray, which I knew after one use I'd be repurchasing. I'm new to setting sprays, so it felt weird at first to spray something *on top* of my carefully crafted makeup look, but it dried in no time without messing anything up. It also didn't feel heavy or sticky on my face — it didn't feel like anything at all, actually — and my makeup looked better than it ever has after hours of wear. (For reference, I have dry, sensitive skin and it caused me no issues.)
Soon after that event, I put it to an even bigger task: surviving sweat, tears, and 12 hours of wear for the Taylor Swift Eras Tour. My makeup look (pictured above) was done by 2 p.m., and thanks to my now highly trusted Urban Decay spray, it stayed completely intact (minus the lipstick I purposefully wiped off while scarfing down post-concert pizza) until the time I got home just after 2 a.m. Here's what it endured during that timespan: multi-leg public transportation to and from the venue, waiting in lines under the blaring sun to get in, multiple meals and drinks, jumping, screaming, and literally full-on crying multiple times during the show. My liquid eyeliner, eyeshadow, non-waterproof mascara, foundation, blush, and even glitter were unfazed, and I owe it all to this setting spray."
Promising review: "I used this as my setting spray for my wedding makeup and it was such a game-changer!! My makeup lasted throughout the entire warm summer ceremony day, through jumping in a lake, and through the dance party. Cannot recommend this enough!! Worth every penny and more honestly." —Eliza Morgan
Get it from Amazon for $17+ (available in three sizes).
31. The Esarora ice roller helps decrease under-eye puffiness, minimize fine lines, *and* shrink pores! It can also help relieve headaches (score!) and sore muscles, so that's pretty awesome too.
Promising review: "OBSESSED. How have I lived without this little gem?! These great reviews are for a reason!... I’ve had it for two days and have used it 5+ times... SO relaxing, helps with my rosacea inflammation, and incoming painful zits. I haven’t had a headache to try it out, but going by how nice it feels on my neck and forehead I would assume it’s effective in that sense as well! Stop contemplating and get it! :)" —Tiffany
Get it from Amazon for $15.99+ (available in 12 colors).
32. Cult-favorite Nyx Fat Oil Lip Drop is a must simply because spending $40 on Dior's lip oil when reviewers say that this works just as great (if not better) would be preposterous. This lip oil hydrates and shines like you've spent the big bucks *and* works great as a lipstick topper, too!
Promising review: "SO GOOD. The best lip oil I have ever owned [and] better than Dior. It is not sticky at all, long-lasting, sheer, and...it smells so good... This is a really good nice [alternative to] the Dior lip oil. It's perfect! A total game-changer. If you want a lip gloss that's not too sticky, then this is for you. 😁" —Lola
Get it from Amazon for $8.50 (available in eight shades).
33. Son & Park Beauty Water works double duty as a cleansing water and toner that will give you a real-life smooth filter effect on your skin. This gem refreshes, brightens, and balances the natural pH level of skin with ingredients like papaya, willow bark, rose, and orange. Among the many 5-star ratings, reviewers rave about how awesome it is for sensitive skin, too!
Fun fact: Son & Park is actually named directly after the brand's founders: K-Pop celebrity make-up artists Son Dae-Sik and Park Tae-Yun!
Promising review: "A must-have. Excellent toner/cleanser. Leaves face clean, refreshed, and soft. I also put it in a misting spray bottle & apply it as a setting spray and refresher for makeup. One of my absolute must-have products. Happy with this seller as well." —C. NY
Get it from Amazon for $23.99.
34. The famous Alleyoop Pen Pal operates as a multicolor, multifunctional four-in-one makeup pen that'll definitely help shrink your makeup bag (and the time you spend going through it). With one click you'll have eyeliner, lip liner, highlighter, AND an eyebrow pencil in the palm of your hand. Genius!
It's vegan, cruelty- and paraben-free, and the packaging is recyclable!
Alleyoop is a woman-owned small biz that takes "beauty efficiency" to a new level. Most of their products are compact and have multiple functions!
Promising review: "This 4-in-1 touchup pen has been such a lifesaver! It is super compact and convenient for on-the-go. I always make sure to have it in my purse before I head out the door. The colors are pigmented, creamy, and glide on the skin easily. Each color is perfect for what I need. I'm obsessed!" —ana, Alleyoop customer
Get it from Amazon or straight from Alleyoop for $25 (available in three shades).
35. TruSkin Naturals Vitamin C Serum is an easy and cruelty-free way to give your skin everything it needs to be brighter and softer. This serum leaves skin moisturized and can help dramatically fade hyperpigmentation and dark spots.
Promising review: "This product saved my skin. I seldom write reviews but just had to review this product. I’ve been struggling with acne for YEARS. I have very acne-prone skin. I get a new pimple almost every day and it seemed like there was never a time I didn’t have a pimple on my face. Acne leaves super dark blemishes/scars on my face. I’ve tried all different types of moisturizers and cleansers. Nothing worked. However I bought this serum on a whim. OMGGGG. Guys. Literally my face stopped flaring within three days. I was PIMPLE-FREE FOR MORE THAN 48 hours (a new record). Exactly two months later, blemishes have faded DRASTICALLY and I have no active breakouts. This hasn’t happened in years. I truly and honestly think it is due to this product. If you are hesitant, don’t be, BUY IT! It has also helped my under eye bags (use one drop for both under-eyes; pat gently with fingers.)" —Brandon
Get it from Amazon for $19.99 (available in two sizes).
36. A super-soft Makeup Eraser wipes off your makeup using *only* water! (Yes, you read that right.) The gentle fabric also has a microfiber blend specifically designed to clear gunk from your pores. If that's not magic, I don't know what is.
It's got two sides — one that can wipe off all your makeup with water and a light scrubbing, and another that exfoliates your skin. Plus, all you have to do when you're done using it is wet it and hang it up to dry! No more wasting money on icky washcloths that hurt your skin!!! I can hear your pores singing from here.
Promising review: "I am amazed by this product. I would even say that this is life-altering! I have not had to buy makeup remover in three months and don't believe I will ever have to again! When I used makeup remover, I felt like I could never get all of my makeup off and I had to rub my eyes quite a bit to get it off. Even after a lot of rubbing when using makeup remover I still would wake up the next morning with makeup residue from the previous day and I never felt I could completely get my makeup off. With makeup eraser, there is not one bit of makeup left!! It is like magic!! Make sure you follow directions, you have to use warm water and use the correct side!" —Sprklbuz
Check out BuzzFeed's review of the Makeup Eraser for more deets!
Get it from Amazon for $19+ (available in eight colors).
The hype is real and so is the confidence!
