Here is a poster for Legend, a film starring Tom Hardy as Ronnie Kray and which also stars Tom Hardy as Reggie Kray.
Now, did you spot anything slightly...shall we say, unusual about it?
That's right. Through some genius layout tactics they've actually managed to smuggle a two-star review on there.
As spotted by...the reviewer who gave the film said two-star review.
Incredible way of making my two star review seem like I didn't hate the film
You can read it here.
And to be honest, people are kind of unsure whether to be outraged or quietly impressed.
@robbiereviews @benfraserlee for real? I kinda love it. They Spice Girls Musicalled it right up.
@benfraserlee you kind of have to hand it to them.
@benfraserlee @paulrobertlloyd ha, that’s great – props to them for audacity and visionary photoshop work.
BuzzFeed has reached out to Universal Pictures for comment.