How A "Mockingjay – Part 1" Deleted Scene Nearly Drove "Hunger Games" Fans Insane
Lionsgate promoted the scene with binary code, some HTML excavation, and an #UnlockMockingjay hashtag — and then it leaked on Tumblr. UPDATED with a second deleted scene featuring Jennifer Lawrence.
On Monday, Lionsgate sent fans of The Hunger Games on a wild goose chase through the internet for a deleted scene from Mockingjay – Part 1. You can watch the scene below:
UPDATE: On Tuesday, Lionsgate also released this hilarious deleted scene of Katniss (Jennifer Lawrence) undergoing some unconventional makeup.
The release of the first deleted scene on Monday, meanwhile, followed what has become a standard playbook for working fans into a lather.
Step one: Get everyone marking their calendars.
Step two: Activate the internet nerds.
Step three: Start trending.
The binary code led fans to a series of websites, where a message to tweet the hashtag #UnlockMockingjay was hidden inside the respective sites' HTML code.
This was involved.
Step four: Tantalize fans with evidence of excruciatingly slow progress to a seemingly attainable goal.
But either way, even though the scene seemed to include a knowing jibe at some of The Hunger Games' "rabid fans"…
And that is how you drive Hunger Games fans insane.
The Hunger Games: Mockingjay – Part 1 is available for digital download on Feb. 17.
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