How A "Mockingjay – Part 1" Deleted Scene Nearly Drove "Hunger Games" Fans Insane
Lionsgate promoted the scene with binary code, some HTML excavation, and an #UnlockMockingjay hashtag — and then it leaked on Tumblr. UPDATED with a second deleted scene featuring Jennifer Lawrence.
On Monday, Lionsgate sent fans of The Hunger Games on a wild goose chase through the internet for a deleted scene from Mockingjay – Part 1. You can watch the scene below:
UPDATE: On Tuesday, Lionsgate also released this hilarious deleted scene of Katniss (Jennifer Lawrence) undergoing some unconventional makeup.
The release of the first deleted scene on Monday, meanwhile, followed what has become a standard playbook for working fans into a lather.
Step one: Get everyone marking their calendars.
Step two: Activate the internet nerds.
Step three: Start trending.
The binary code led fans to a series of websites, where a message to tweet the hashtag #UnlockMockingjay was hidden inside the respective sites' HTML code.
This was involved.