1. On Monday, Lionsgate sent fans of The Hunger Games on a wild goose chase through the internet for a deleted scene from Mockingjay – Part 1. You can watch the scene below:
The scene, which leaked early on Tumblr, features President Snow (Donald Sutherland) explaining to Peeta Mellark (Josh Hutcherson) why he needs to be the Capitol’s “voice of reason.”
It’s certainly a strong scene, but one can also see why director Francis Lawrence chose to cut it from the film and put the audience in the same place as Katniss — unsure as to what was happening to Peeta beyond what the Capitol was letting her see.
2. UPDATE: On Tuesday, Lionsgate also released this hilarious deleted scene of Katniss (Jennifer Lawrence) undergoing some unconventional makeup.
3. The release of the first deleted scene on Monday, meanwhile, followed what has become a standard playbook for working fans into a lather.
4. Step one: Get everyone marking their calendars.
On Sunday, a message was posted to The Hunger Games’ official Facebook profile promoting “an important message” from President Snow.
Yet again, Lionsgate seems to be treating the real world like it’s Panem — and specifically, the Capitol.
Not creepy at all!
7. Almost immediately, the hashtag indeed started trending.
8. And although some were skeptical…
9. …others were committed to making this exercise in fan engagement work.
13. Step four: Tantalize fans with evidence of excruciatingly slow progress to a seemingly attainable goal.
Eventually, fans discovered a site that seemed to mark the progress of the hashtag…very, very, very slowly.
And that progress revealed the Capitol logo being burned away by the Mockingjay logo.
This GIF, by the way, is roughly 30 times faster than the actual progress.
14. Roughly two hours after the promotion first started, fans grew impatient.
18. Whether this was a covert step five — whet fans’ appetite with a low-res “leaked” version — or an actual breakdown of the system remains unclear.
19. But either way, even though the scene seemed to include a knowing jibe at some of The Hunger Games’ “rabid fans”…
20. …those fans commenced flailing anyway.
26. And that is how you drive Hunger Games fans insane.
27. The Hunger Games: Mockingjay – Part 1 is available for digital download on Feb. 17.
This post has been updated to include the second deleted scene of Katniss getting bad makeup.
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