We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
1. A set of matte lipsticks about to put every other lipstick you've ever tried to shame (just read some of the reviews dragging more expensive brands). This lipstick goes on easy and stays on — even through eating a cupcake *and* a whole night out, as one reviewer confirms.
Promising review: "What can I say, I saw a TikTok about this lipstick and for $10 had to try it! The reviews are right, for some reason this lipstick is better than even $20 name brand ones bought from Ulta. Not only does it smell great, but dries in under a minute and survived eating a cupcake, a Starbucks drink, and an entire evening out, no smudging and had to be removed with a makeup wipe. Fantastic product!!" —Claire
Get a six-piece set from Amazon for $11.88 (available in three color sets).
2. An adorable octopus-shaped blackhead remover that actually works to pull out whiteheads, blackheads, and any other ~ink~ clogging up your pores. You may be disgusted by what the lil' cutie pulls out of your face, but you'll be so thankful it does.
Promising reviews: "I saw this on TikTok, and it works great so far." —MarMar Manuel
"After just two days of use, this adorable little octopus has done wonders for me, smells great too. Here's how I used it: I wore down the stick just a little to where the texture from the salt is visible, scrubbed around on my face so there was plenty of product, then I used my fingers to gently massage all the gunk away. Rinse, pat dry, and enjoy the softness. Highly recommended for people with sensitive skin like myself." —LuckLocust
Get it from Amazon for $12.50.
3. Rare Beauty liquid blush available in both matte and dewy finish to give your face a little ~glow~. And it doesn't take much to achieve the look. Just put a dot or two on your cheek bones, and then blend it with a brush (or even your finger), and you'll be good to go.
Check out TikToker @rachelldaguanno showing how it works best with only one small dot!
Promising review: "I hope this never gets discontinued because it will take me forever to go through the bottle, but I love it. The color LOVE is so perfect, and I imagine will be great on so many skin tones. So pigmented. Honestly really fun to use. It seems overwhelming and like a lot of pigment, but it blends so well. TikTok make me buy it, and I definitely don’t regret it and will probably end up buying other colors." —AlexaX
Get it from Sephora for $20 (available in five radiant shades and four matte shades).
4. Glow Recipe's Watermelon Glow Toner even reviewers with sensitive skin swear by. The mixture of hyaluronic acid and tea tree extract work together to moisturize your skin while also working to help even out your skin texture. And as an added bonus — it leaves your skin with a dewy glow *and* smells wonderful.
Promising review: "Totally worth it! I love it so much! It made my skin smooth, clear, and hydrated. I pour it on my palm and apply on my face. I bought this product as it is viral on TikTok, and I consider it one of my best skincare purchases." –APS
Get it from Amazon for $15+ (available in two sizes).
5. A set of makeup sponges that cost a fraction of all the other well-known brands on the market. And these sponges hold up and work just as well (or even better) than any other. They work overtime to give you expert-level blending and coverage when applying foundation, BB cream, powder, and even concealer. Pro tip: try using them while wet for even smoother coverage.
Promising review: "Don't hesitate, just buy these. I was using the Real Technique sponges for years, and I bought these on a whim after seeing several TikToks praising these. I love these sponges and the price. I apply liquid foundation with a damp sponge and these work better than Real Techniques. They are dense but soft and 'bouncy.' I wash mine between each use, and these hold up very well and much better than the RT. I'm very happy with my purchase and the price. I will definitely continue to buy." —chris
Get a set of five from Amazon for $7.19+ (available in four color combinations).
6. A Denman Hair Brush specifically designed with evenly spaced bristles to detangle and shape curls at the exact same time, essentially cutting your styling time in half. You can hit snooze in the morning knowing you'll still be out the door with perfect hair in no time.
7. An exfoliating scrub mitt you can use a couple of times a month to remove all the excess dead skin and particles on your skin. It's also great for removing self-tanner, fighting ingrown hairs, and increasing circulation.
Promising review: "I have very thin and light body hair, so any form of removal (shaving, waxing, etc) usually leaves me with a lot of ingrown hairs. I've tried body scrubs and washcloths and neither really do a great job. I saw this product recommended by a dermatologist on TikTok and thought I'd try it — it's amazing! I also have very sensitive skin, and this mitt doesn't leave my skin irritated at all. However, absolutely do not use this mitt on your face, neck, or other sensitive areas, it would be way too harsh.
I like to use this mitt first when I get in the shower, then use a body wash (a gentle chemical exfoliant) and follow up with body lotion for dry and sensitive skin. This whole routine is fragrance-free and leaves my skin feeling very soft and moisturized." — Kat
Get it from Amazon for $7.99 (also available in a set of two).
8. First Aid Beauty's KP Bump Eraser Body Scrub Exfoliant formulated to gently eliminate any rough or bumpy skin that's giving you trouble. People with keratosis pilaris swear by this for helping them get smoother skin.
Promising review: "I saw this on TikTok and Instagram. I decided to try it, and it really works. I used it on my thighs and upper arms. I noticed a difference the first time and even more the second time!!! Fabulous product. Worth every penny." —Lana
Get it from Amazon for $12+ (available in three sizes).
9. Solaroil, a nail and cuticle oil designed to strengthen your nails with daily use. Just massage it on at night and wake up in the morning to more beautiful nails.
Promising review: "I found this on TikTok, and I’m so pleased with the results. My nails are getting stronger and growing. And the best of all, not chipping. Love it." —sidna saavedra
Get a .25 fl oz bottle from Amazon for $8.50 (also available in four other sizes).
10. Maybelline's Lash Sensational Sky High mascara because the ~sky's the limit~ when it comes to your lashes, and this mascara will help you get there. The formula is made with a mix of bamboo extract and fibers to help build the length of your lashes without clumping or weighing them down.
Promising review: "I bought this mascara after seeing it go viral on TikTok. This stuff is incredible. I've been using this mascara for two months, and it's still performing very well. I admit that I am not a fan of the packaging (it feels clunky, cheap, and plasticy), but it's the inside that counts, right? The formula builds well. The brush is the perfect length to grip and coat all of my lashes. It lengthens my short eyelashes after just one coat! I tested this against my more expensive mascaras, and it performed better than most!" —Gizelle Cade
Get it from Amazon for $9.98+ (available in seven shades).
11. A hair-finishing stick that looks like mascara but actually works to put all your baby hairs, flyaways, and broken hair into their place (i.e., on your head and not in whatever direction they feel like it). Your hair will look more polished and put together in seconds.
Promising review: "I saw this on TikTok and didn’t believe it was as good as they said, but it is! It looks like a tube of mascara, and I thought it would make my hair hard or greasy looking, nope! Just makes the flyaways stay down. Now if I could just remember to use it more often. 😂" —Sam Ingle
Get it from Amazon for $6.99 (also available in a pack of two).
12. Or an edge control gel reviewers swear stays in place all day *and* doesn't flake, so you can keep your edges and baby hairs exactly where you want them.
And just a note that you shouldn't feel pressured to lay your edges! For more on this, check out "Just A Friendly PSA That You Don't HAVE To Lay Your Edges Down If You Don't Wanna."
See it in action on TikTok here.
Promising review: "So, I first found out about this product in my Cosmo school I attend and fell in love. It stays on just right for a long time, just as advertised! I had bought a different edge tamer and was disappointed, but this one exceeds my expectations, which is why I also purchased the largest tub size! <3 This is my fave edge tamer out there! A little goes a long way!" —Maria
Get it from Amazon for $4.99+ (available in six sizes).
13. A Crease Piece creation kit meant to help you create a cut crease, which is essentially when eyeshadow cuts across your lid, giving an optical illusion that adds contrast to your makeup look. And no, you don't have to be a makeup artist to create this. Simply hold one of the crease sets up to your eye, swipe your eyeshadow on, and you'll have a look people may assume a professional did.
Crease Piece is a woman-owned small business founded by Brittney Foley after she went viral for using a spoon to create a cut crease. Since a spoon doesn't work for every eye shape, she decided to create the Crease Piece, which has three different-shaped sets that work for more people.
And check out TikToker @lavidarosa_ showing how the Crease Piece is even easy for beginners to use!
Promising review: "I've only tried it once so far, the wing crease, but it worked great!! As with anything, there is a learning curve and requires a bit of practice to perfect it. But, overall, it is quite easy to use! I can't wait to try it out with other looks, colors, and styles! I'm happy with my purchase." —Melina Wagner
Get it from Crease Piece for $24.99.
14. The Chi Spin N Curl, which is here to make you feel like you're living in the year 3000. You may not be living underwater, but you will have a curling iron that does all the work for you. Simply drop a section of your hair into the barrel, and it will rotate it on its own, leaving you with a perfect coil in just a few seconds. Voilà!
Promising review: "OK. This 👏 thing 👏 is 👏 amazing 👏. I have two sisters that are professional cosmetologists and well that talent surpassed me COMPLETELY. I have straight, stubborn hair. I’ve never been able to get it to do anything. I’ve never been good at using a curling iron, wand, leave-in curlers or had any luck with the “wavy hair hacks." So I did my research when I saw this thing on TikTok, of all places, and WOW, I’m super impressed. I’ve used it twice so far and truly LOVE IT! It's very easy to use." —LinLo09
Get it from Amazon for $69.99+ (available in six colors).
15. L'Oréal Paris Infallible Fresh Wear Powder Foundation because it's bound to be your new favorite foundation as soon as you try it. It's a full-coverage powder that blurs redness and acne, has a matte finish, and stays put all day. Yes, the foundation can basically do it all!
Promising review: "I have purchased this three times in the color Sienna, and it is perfect! It's totally worth all the hype on TikTok. This is a very emollient powder that sticks to the skin. I prep with sunscreen then use this. The fragrance dissipates quickly. I noticed the actual powder is bouncy to the touch. I have not used the pelican or sponge it comes with. I like to use a powder brush. It gives me full coverage, and I look flawless all day. I also don’t need to blot. And I am very oily. I will certainly continue to repurchase. This is the best powder I have tried since Mac Studio Fix." —Maria Webba
Get it from Amazon for $9.67+ (available in 20 shades).
16. Ilia Super Serum Skin Tint SPF 40 Foundation about to simplify your makeup routine big time. Not only does this have light, easy coverage, but it's also made with ingredients to help your skin, including protective SPF, squalane for added hydration and elasticity, *and* hyaluronic acid to improve moisture. Just spread a drop on your face in the morning, and you'll feel covered for the whole day.
Promising review: "TikTok made me buy it. I’ve never been a foundation person, a little bit of a light concealer under the eyes is usually as far as I’ll go. Recently I’ve noticed more redness and wanted a product that added a light veil for a more cohesive base. This is perfect! So natural looking and it feels good. It’s also nice that there are skincare ingredients including sunscreen so I feel like I’m doing something good for my skin while making it look better. I don’t think I’ll need to replace it anytime soon since you only need a small amount, but when I do I will definitely be repurchasing!!" —hal3ymac4
Get it from Sephora for $48 (available in 30 shades).
17. Olaplex No. 3 hair perfector, which is worth the investment (especially for anyone with broken, damaged hair) because it works to strengthen your hair from within by repairing the bonds.
Promising review: "My hair was damaged from use of heat tools and became unmanageable, but after watching a 'Sephora Must-Haves' Video on TikTok, something told me to try it! So I did! Oh man, how I’ve seen a major difference after using this product! This is just my second time using it (same bottle). Yes, it’s only 100 ml, but it’s so worth the money. I use it as an overnight mask and wash it in the morning! I never been so happy with results." —michelleelee
Get it from Sephora or Amazon for $30.
And check out our full review of Olaplex No. 3 here.
18. Juno & Co.'s Clean 10 Cleansing Balm — it's made with only 10 ingredients that remove makeup (yes, even your waterproof mascara) without leaving that oily feeling behind. Reviewers also say it leaves their skin feeling hydrated and firm after use.
Promising review: "I LOVE THIS PRODUCT!!!! I found it on TikTok and OMG!! It works so well. I don't have to sit there and rub the crap out of my eyelashes to get the waterproof mascara off. I will admit, it doesn't take 100% of the makeup off but about 95% of my makeup comes off. It is not water-resistant, as emulsifying it with water helps take the makeup off. I have not found a better makeup remover, and yes, that includes Micellar Water (which also works well but leaves my skin feeling oily). With this cleansing balm, my face feels hydrated and smooth. LOVE LOVE LOVE IT!!!!!!!! 1000/10 would recommend!!!" —Deetje Frederick
Get it from Amazon for $14.99.
19. CeraVe Hydrating cleanser, a must-have for anyone who deals with acne, dry, or sensitive skin. This cleanser is formulated with hyaluronic acid, ceramides, and glycerin, which all work together to help remove makeup and hydrate skin *without* stripping it of its natural oils.
Promising review: "I got this after seeing a recommendation on TikTok. It's been a lifesaver for me. I have dry, red, sensitive, acne-prone skin. Most cleansers strip my skin, but not this one. It’s been helping keep my skin clear while not drying it for a few months now. If you have dry skin this is a must!" —L. Ashburne
Get it from Amazon for $14.57+ (available in two sizes).
20. A Lovoir Winged Eyeliner Stamp because nothing, and I mean nothing, can stop you from having an amazing day when you create the perfect cat-eye in less than a minute. What's that? Oh yeah, that's just Marvel on the phone to get you to be the next star now that you have an amazing superpower.
Promising review: "Someone recommended this product for me on TikTok, I was unsure of the quality because it was such a cheap price. I have cried and swam, and this stuff doesn’t come off easy! It’s great. Not to mention it lasts a long time! I am happy with this brand." —Shay Lastowski
Get it from Amazon for $14.97+ (available in four sizes and styles).
Check out this TikTok by @kingaborysiewicz!
21. A facial applicator brush that'll be an easy way to apply your face masks and skincare. The soft bristles and sturdy handle make it so you can basically paint the product right on your face, leaving an even coat as you go.
Promising review: "I absolutely love these. I saw them on TikTok and ordered them right away. I've been using them for months now and they make applying masks so much easier. I get a much more even application than I did with my hands or with other brushes. Extremely easy to use, clean, and store. Love love love!" —Caterina
Get a two-pack from Amazon for $4.39.
22. Dr. Jart+'s Mini Cicapair Tiger Grass Color-Correcting Treatment made to be worn on its own or under your makeup to help reduce any redness or uneven texture on your face. It's made with SPF 30, so you get a one-two punch of coverage and protection when applied. That's a ~knock-out~ product if I've ever heard of one!
Promising review: "The hype is to be believed. I discovered this product from @BauerBeauty on TikTok. I loved how she showed the application and the payoff, which is reduced redness. I have rosacea with a lot of redness around my nose and outside the corners of my mouth. This reduces the redness without having to use foundation." —DJJJJ
Get a mini size from Sephora for $20.
Plus, check out one BuzzFeed Shopping editor's full Dr. Jart's Cicapair Tiger Grass Color-Correcting Treatment review here!
23. A shampoo scalp massager to use in the shower to help stimulate your scalp to remove dandruff *and* soothe your head to promote hair growth. Plus, it will turn your shower into a spa-like experience every time.
Promising review: "I saw this little thing all over TikTok and everyone swore by it. To be honest, they’re right, and I now swear by it. It’s perfectly soft and sturdy to massage the scalp. Works shampoo into roots, helps with dry skin and such. I absolutely love it, and I use it every time I wash my hair. I most definitely would recommend to anyone. Don’t hesitate." —Z
Get it from Amazon for $6.98+ (available in two colors).
24. Verb Ghost Oil — a lightweight hair oil that gives your hair the refresh it needs on your nonwash days. It's great for all hair types, but especially those prone to frizz. A couple of spritz of this formula will tame flyaways and add shine without contributing any greasiness.
Promising review: "This stuff is amazing. My hair was very dry and the ends appeared split. I bought this stuff from a TikTok recommendation and will never go back. Super light and moisturizing." —Amazon Customer
Get it from Amazon for $18 (available in a single or double pack).
25. A set of dermaplaning razors designed to be a quick way for you to shape your eyebrows, remove any unwanted hair, and just get smooth skin without having to spend more time in a salon chair.
Promising review: "I saw these on TikTok and was skeptical, but they work so well. I use them for any facial peach fuzz and to shape my eyebrows, and they're perfect." —Megan Kopicko
Get a set of three from Amazon for $5.67 (also available in a pack of nine).
26. Tower 28 Daily Rescue Facial Spray made without any alcohol, oil, or fragrance, so it's safe to spritz on all skin types to help soothe dry and irritated skin.
Tower 28 is a LA-based woman-owned small business that creates nontoxic, vegan, and cruelty-free beauty products for all skin types.
Promising review: "This product is such a game changer for maskne! I was a bit hesitant after I saw a TikTok video with it, but after trying it, I added it to my everyday skin care routine!" —Lisa0214
Get it from Sephora for $12+ (available in two sizes).
27. L’Oreal Paris Elvive 8 Second Wonder Water here to help reverse damage to your hair in eight seconds. Yes, you read that right. It only takes eight seconds. It'll basically make you feel like you have soft and shiny Disney Princess hair when you get out of the shower.
It's recommended to use this product on the ends of your hair (be careful to avoid your scalp) two to three times per week on wet hair after you shampoo. You should use one dose if you have fine to medium textured hair, two to three if you have thick to curly textured hair and add one extra dose if you have long hair.
Promising Reviews: "Yes, I actually saw this product reviewed on TikTok and had to try it. It is amazing stuff, OMGOSH!!! I have already purchased my second bottle. I have a lot of hair, and it gets tangled easily this stuff made it soft and manageable after the first use. PLEASE be careful not to get it on your scalp it does start to feel warm almost like when you have had your hair color on too long, I just use it more towards the ends. Overall great stuff." —Jennifer Borchers
"I don’t usually do reviews on products, but for this one I absolutely have to. I have 3c type hair and struggle with a lot a breakage, unmanageability, and moisture. When my mom mentioned this product to me I didn’t take her seriously because of the simple fact that we have two completely different hair textures. I never would've thought this brand would work on my hair. I have never in my 22 years felt my hair like this. I feel like I have a completely different head of hair. This product is so amazing and I will FOREVER be using this product in my hair regimen." —Theressa Hailey
Get it from Amazon for $8.97.
28. Winky Lux Flower Balm not only made to be super moisturizing, but also to change color based on the unique pH levels in your skin. You'll get the perfect custom shade that works for you. Now that's magic!
Promising review: "I honestly have no complaints with this. I found out about it from TikTok, and it just came in today. The packaging and container is super cute and the balm itself smells really good. When I put it on, I could see the color change. The color is really pretty and subtle, and it feels amazing on my lips. I tried it on my sister and boyfriend as well, and the colors were different and greatly complimented us individually. I'm definitely going to be buying from here again." —Stephany
29. Bio-Oil, which is made with a mix of vitamins A and E, chamomile, and lavender that work together to help fade scars (no matter how old), minimize stretch marks, and also moisturize dry skin. Simply apply the oil to the affected area in the morning, and you'll see a noticeable difference within a few months.
Promising review: "Acne scars? Read this. I found out about this product while scrolling through TikTok last week. It came highly recommended, so I decided to look up the price on Amazon. After reading several reviews, I figured I might as well try it out. Today is the fourth day I used the product on my face. My skin looks dewy and nice. The discoloration on my cheeks from a few years old acne scars is improving. My skin looks younger — it’s hard to describe, but I can see a difference. It looks less rough. I’ve been using it morning and night." —Yasmin Rodriguez
Get it from Amazon for $8.92+ (available in two sizes and one three-pack).
30. Brazilian Bum Bum Cream with more than 27,000 5-star ratings, proving that this cult-favorite moisturizing body lotion is, in fact, worth it. It's infused with caffeine, guarana extract, and coconut oil that work together to help tighten *and* smooth skin while leaving a "heavenly" smell behind.
Promising review: "Like so many, I was brainwashed by TikTok into buying this rather expensive lotion...then I bought one for my mom and one for my sister and five more for myself as they became harder to find. My favorite thing about it is the smell. Lightly tropical/coconutty but nothing overwhelming. Every time I wear it people say, 'What are you WEARING?' like I have some amazing perfume on. Besides that, it really is a great moisturizer. I’m not usually a sucker for marketing but this was so worth it." —Kristen
Get it from Amazon for $48.
31. Bold Uniq Purple Hair Mask, which works to brighten the tone of blonde hair between salon visits, and also as a great deep conditioner to give your hair some extra moisture (and shine). Bleaching can be so harsh on your locks, but this mask will help restore that moisture it's missing.
Promising review: "I saw this product on TikTok and decided to give it a try! This product is absolutely amazing! I have always had platinum blonde hair, and it always turns a golden blonde after awhile. My hair is naturally dirty blonde. I even noticed it made my roots lighter. Will buy again! A MUST-HAVE FOR PLATINUM BLONDES!" —Kelsie
Get it from Amazon for $29.95.
32. E.l.f.'s Poreless Putty Primer made to be lightweight so you barely feel it when you apply it before the rest of your makeup. But it will make a big difference in ensuring your foundation goes on even and smooth and stays in place all day long.
Check it out on TikTok here!
Promising review: "I saw this on TikTok and thought I'd take a chance. I have sensitive skin and have to watch what I use. I LOVE this product! It goes on smooth, and you don't need to use a lot. I put it on before I put on my foundation. It makes a huge difference. Highly recommend and will buy again!!" —Leslie Mattingly
Get it from Amazon for $9.
33. A Marshmallow Whip Maker so you can ~whip~ up your favorite face cleanser and turn it into a cup of frothy foam. Not only does this cause your cleanser to last longer, but the texture can also reduce friction on your face. And it looks incredibly cool and fun!
To use, add a pearl-sized drop of cleanser, fill the container with water to the dotted line, and pump into its foam.
Promising review: "I bought this product after doing a bunch of reviews after seeing it all over my TikTok feed. This device takes your cleanser and turns it into a foamy product. Why would you want your cleanser to be foam? First, you will make your cleanser last WAY longer. You add a little bit of cleanser and water, then pump it a few times. Instantly it’s foam. You will be using less product, which means you will save money. Another reason is that the product became concentrated and when you put on your face you get the whole product all over your entire face. Foam cleansers are preferred when cleansing because it’s more thorough when washing. It gets the whole surface area. Third, it’s fun! You pump and you instantly have foam. I made a video on TikTok and it went viral! This product is so cute and fun plus it will help stretch your cleanser." —Aimee Rouseau
Get it from Amazon for $7 (also available in a kit).
34. An Onset soap eyebrow kit here to help you achieve that fully full brow look that's all the rage right now. The clear setting product will help add thickness, volume, and texture to your brows with just a couple of swipes. Just be careful because you friends may try to ~swipe~ this from you when they see how great it makes your brows look.
35. Laneige's Lip Sleeping Mask one reviewer confirms is worth all the hype the app is currently giving to it. Just swipe some on before you go to bed (or even before you finish your makeup), and the vitamin C- and antioxidant-packed formula will leave your lips feels super soft and moisturized. Plus, the scents are apparently "heavenly."
And see one TikTok-er talk about how great it is here!
Promising review: "I bought this product after seeing it on TikTok, and I can say that it lives up to the hype. I have used it overnight and before my makeup, and it works great either way. It makes my lips feel so soft and hydrated." —annadova
Get it from Amazon or Sephora for $24 (available in five scents).
36. A foundation brush with the power to blend both liquid and powder makeup for a flawless finish. The bristles on the brush are dense but do not absorb the product, so it all goes right on your face. It even has makeup expert Mikayla Nogueria's stamp of approval!
Plus, it comes with a case!
Check out Mikayla Nogueria's review of this brush on TikTok.
Promising review: "I saw this on TikTok. I’m a middle aged woman, so it’s difficult for me to admit that. I. LOVE. IT! It gives a flawless finish with little product. I have a compact foundation that comes with its own applicator sponge. I almost threw it out because I didn’t like the coverage. I tried this brush with it, and it’s perfect! It also comes in a plastic case, which is great because I travel a lot with my work and my other brushes get damaged sometimes." —Thayel M. Caison
Get it from Amazon for $9.99 (available in eight colors).
37. A volcanic stone face roller that'll remove all the oil and shine that appears on your face when you're outside. Reviewers like this option better than oil-blotting sheets because the ball can be popped out and washed, making it a reusable and more sustainable option.
Check it out on TikTok here!
Promising review: "First off, if you have extremely oily skin, this. is. it. I was so tired of getting blotting powder/wipes. It felt wasteful and always left residue on my face. I saw this on TikTok and NEEDED it. It was back ordered, but then I got an email saying it was in stock, and I was SO excited. Not only is it affordable, but it's washable, which helps you save money and be less wasteful. The packaging wasn't over the top exciting, but it provided you all the info you needed. (It felt like the holy grail had been delivered to my front doorstep.) After my first use, I was in love. Now, it doesn't pickup everything but it does make it more matte and gives you a natural look. I am so excited this product exists and I already feel more confident." —Kelsey B.
Get it from Amazon for $11.36.
38. Elizavecca's CER-100 Collagen Coating Hair Protein treatment made with soy protein, allantoin, and ceramide 3. It works like a mask to revive your dry hair and give your strands the boost they need after you've used too much heat on them.
It's recommended for use on damaged, over-processed hair of all textures.
Promising review: "TikTok made me buy this the first time. I liked it enough to buy it again. It leaves my hair super hydrated and soft. If you have issues with oily hair, maybe not for you. But those with dry or curly hair needing moisture — yes yes yes! Keep the box for directions because you can’t read the ones on the bottle if you don’t understand the language." —Kandyce D.
Get it from Amazon for $7.84.
And read our full review of Elizavecca's Hair Protein Treatment.
39. A NYX mechanical eyeliner built with a creamy formula that makes it super easy to apply — it glides on and dries almost instantly, leaving you with the perfect look that will last all day long (no matter how hot and humid it is outside).
See it in action on TikTok here.
Promising review: "I'm HORRIBLE at applying eyeliner, so this was a godsend. It's creamy, so it doesn't snag on your eyelid when you apply it, but it dries out in a minute or so, so it actually lasts all day. If I want a darker look, I put on black or navy eyeliner and then apply this on top — it smooths over the shakiness of the dark eyeliner, and looks a whole lot more interesting (like I actually put work into it, when I really didn't). I used to use a different liquid eyeshadow, but I found this and it works so much better — it stays on for a lot longer, doesn't fade, and actually reaches the lid line. Even though it stays on for a while (all day — 10+ hours), it comes off really easily with a wipe or miscellar water. It's great for covering mistakes or simply as a stand-in so you don't have to project to the world that you have no clue what you're doing with eyeliner." — Anonymous 1
Get it from Amazon for $4.99 (available in 12 colors).
40. Peach & Lily's Glass Skin Refining Serum packed with peach extract, niacinamide, hyaluronic acid, and peptide complexes that help your skin look brighter, dewy, smooth, and radiant. Just apply a small amount after you clean and tone your face but before you moisturize!
See it in action on TikTok here!
Peach & Lily is an Asian woman-owned small business that specializes in Korean skincare products made of natural and toxin-free ingredients.
Promising review: "I saw this serum all over my TikTok for you page, and I knew that I had to try it out, as their serum is so versatile and can cover and help so many kinds of skin concerns that I've been dealing with since my early teens. And now, ever since using it, I honestly swear by it. If you are considering trying the Peach and Lily collection products, I 100% recommend this serum repeatedly. My skin had never looked this great until I first tried it out. And my face looks so glowy, clear, and radiant." —Natalie Y.
Get it from Peach & Lily, Target, or Ulta for $19+ (available in two sizes).
41. NYX The Brow Glue that'll basically work overtime to keep your eyebrow hairs in place exactly how you want them. It's formulated to be non-sticky and transparent, so it'll basically transform your eyebrows without leaving a trace behind!
42. Alleyoop's pen pal you may think is one of those super-cool multicolored pens you used in grade school, but is actually a 4-in-1 makeup tool. You'll have eyeliner, brow liner, lip liner, and a highlighter right at your fingertips. Doing your makeup in the morning has never been easier!
Alleyoop is a woman-owned small business creating compact and multi-functional makeup products!
See it in action on TikTok here.
Promising review: "This pen is amazing. I travel a lot for work, and it's so nice to just have to grab this rather than four different pieces of makeup. The less things I have to remember, the better!" —Rachel B.
Get it from Alleyoop for $18.75 (originally $25; available in three shades).
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