I think that’s exactly what they are going for. The problem is that today, in a culture almost defined by, or obsessed with technology, people forget that there are wonderful free opportunities to read. They AREN’T going to the library and checking out a book. They are on their phones. These students are appealing to people in their technology element and reminding them that this book is FREE at the library. This idea is not a replacement for it, but rather a spokesperson reminding people that the library is still a great option to get the latest best sellers for free.