The Problem: A Massive Decline in Public Library Usage

The Proposal: ELECTRONIC UNDERGROUND LIBRARY!!!

Step 1: Find this poster on your local train.

ATTENTION NEW YORK CITY SUBWAY RIDERS.
To combat the decline, a trio of Miami Ad School students - Max Pilwat, Keri Tan and Ferdi Rodriguez - proposed a plan that would allow people to access ebooks on the subway.
Using near field communications (NFC) technology, commuters would have access to a list of current best sellers.
And enjoy the first incredibly addictive ten pages.
When once again above ground, users would get a reminder with nearby library locations.