22 Unforgettable Hollywood Taglines

There’s nothing like a great catchphrase to implant a new movie or TV show in the public mind. Here are some of the best.

The new campaign for FX’s The Americans is built around a classic Hollywood tagline, one that takes a familiar phrase and plays with it in a way that is both comical and instantly tells you exactly what the show will be about. Here are some other taglines from Hollywood history — the phrases that once you hear, you can never get out of your head.

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2. 22. “The Americans”

“All’s fair in love and cold war.”

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3. 21. “Oz”

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4. 20. “Snow Day”

“Rules were made to be frozen” remains the gold standard in film campaign puns.

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5. 19. “The Fly”

So ubiquitous now, it’s hard to remember that this actually was invented for an ad campaign. But The Fly was the very first to say the words.

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6. 18. “Child’s Play 3”

The lines up top are forgettable, but Chucky hit the bull’s-eye with “Look Who’s Stalking.” It seems a rule that the higher the number of the sequel, the better the tagline.

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7. 17. “Jaws 2”

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8. 16. “Jaws 4: The Revenge”

This tagline inspired bursts of guffaws in theaters when the trailer first aired. Decades later, the line is part of our permanent lexicon, even if the movie isn’t.

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9. 15. “Home Alone 3”

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10. 14. “The Thing”

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11. 13. “At Close Range”

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12. 12. “Christmas Vacation”

There may be such a thing as too much pun.

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13. 11. “Alien”

Perhaps the ultimate in horror-film freak-out lines, made all the scarier by its tiny font.

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14. 10. “Aliens”

Another sequel that lived up to its predecessor’s high bar, both in the film and in the tagline.

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15. 9. “Chicken Run” (1/3)

The Claymation epic Chicken Run inspired several of the all-time best taglines.

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16. 8. “Chicken Run” (2/3)

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17. 7. “Chicken Run” (3/3)

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18. 6. “The First Wives Club”

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19. 5. “Mars Attacks!”

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20. 4. “Deliverance”

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21. 3. “Bonnie and Clyde”

The tagline “They’re young…they’re in love…and they kill people” instantly conveyed how much this revolutionary film was here to subvert traditional Hollywood storytelling.

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22. 2. “House”

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23. 1. “Maniac Cop”

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