22 Unforgettable Hollywood Taglines

There’s nothing like a great catchphrase to implant a new movie or TV show in the public mind. Here are some of the best.

The new campaign for FX’s The Americans is built around a classic Hollywood tagline, one that takes a familiar phrase and plays with it in a way that is both comical and instantly tells you exactly what the show will be about. Here are some other taglines from Hollywood history — the phrases that once you hear, you can never get out of your head.

2. 22. “The Americans”

“All’s fair in love and cold war.”

3. 21. “Oz”

4. 20. “Snow Day”

“Rules were made to be frozen” remains the gold standard in film campaign puns.

5. 19. “The Fly”

So ubiquitous now, it’s hard to remember that this actually was invented for an ad campaign. But The Fly was the very first to say the words.

6. 18. “Child’s Play 3”

The lines up top are forgettable, but Chucky hit the bull’s-eye with “Look Who’s Stalking.” It seems a rule that the higher the number of the sequel, the better the tagline.

7. 17. “Jaws 2”

8. 16. “Jaws 4: The Revenge”

This tagline inspired bursts of guffaws in theaters when the trailer first aired. Decades later, the line is part of our permanent lexicon, even if the movie isn’t.

9. 15. “Home Alone 3”

10. 14. “The Thing”

11. 13. “At Close Range”

12. 12. “Christmas Vacation”

There may be such a thing as too much pun.

13. 11. “Alien”

Perhaps the ultimate in horror-film freak-out lines, made all the scarier by its tiny font.

14. 10. “Aliens”

Another sequel that lived up to its predecessor’s high bar, both in the film and in the tagline.

15. 9. “Chicken Run” (1/3)

The Claymation epic Chicken Run inspired several of the all-time best taglines.

16. 8. “Chicken Run” (2/3)

17. 7. “Chicken Run” (3/3)

18. 6. “The First Wives Club”

19. 5. “Mars Attacks!”

20. 4. “Deliverance”

21. 3. “Bonnie and Clyde”

The tagline “They’re young…they’re in love…and they kill people” instantly conveyed how much this revolutionary film was here to subvert traditional Hollywood storytelling.

22. 2. “House”

23. 1. “Maniac Cop”

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