When someone filmed Wealdstone FC fan Gordon Hill getting angry at a game, they unwittingly created a minor internet hero: The Wealdstone Raider.
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The above video, of Hill asking a rival fan "you want some?", was uploaded by dazman21 in spring last year. But the clip has gone viral this year, having been viewed four million times so far on YouTube alone.
"You want some?", "you've got no fans" and "you've got no ground" became his catchphrases, with fans quickly making their own video parodies – and the "Wealdstone Raider" meme was born.
Hill, who admits he was drunk, was watching Wealdstone FC play at Whitehawk FC in the Vanarama Conference South, the sixth tier of English football, on 9 March 2013 (the score was 1-1).
Wealdstone, based in north-west London, are not a glamorous side and the team's highest attendance this season is 813. But that's not stopped Hill going viral.
He's making the most of his internet fame, by appearing at clubs across the country.
The Wealdstone Raider is now being booked for nightclub appearances http://t.co/Qw4UDfimzl
The Wealdstone Raider is king of the 'hover hands' #notouchy #wontgiveyousome
And now, with crushing predictability, someone has done a dance remix of the whole thing.
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You can actually buy this on iTunes. It's not currently in bookmakers' minds when it comes to the Christmas number one this year.
He's on Twitter too – from where he tells people they have no fans and asks if they "want some".
Like Piers Morgan.
@piersmorgan Youv got no fans Piers
And he revealed who his favourite player is:
@dpalmdog emile heskey
His agent says that it really is him behind the Twitter account.
Just for clarification @OnlyOneRaider is the real Gordon Hill, I should know cos I'm his agent!!
And now the meme has gone international, with fans of Dutch top flight team PEC Zwolle fans displaying a banner featuring Hill over the weekend.
He told the Rude Tube TV show in April about his new-found fame:
Me and my mate met up, decided to go the Wealdstone, had a few beers, as I said, I was drunk so I don't remember much of it...
Someone phoned me and said I was on YouTube. First of all I didn't believe it, but the more phone calls, I started believing it and checked it out and there I was.
I'm getting a lot of people coming up to me asking for photos or saying "do you want some?", all really friendly banter most of it. So yeah, it's nice to be famous.
And still the parodies roll in, particularly on Vine, such as this John Lewis penguin advert version:
This (remarkably) improved version of "You're Beautiful" by James Blunt.
One GENIUS called BBC 5 Live's football phone-in last week to say Spurs have "got no fans", but it turns out Ian Wright got the joke.
Someone made this Grand Theft Auto-style parody.
EXCLUSIVE: Grand Theft Auto - Wealdstone Raider edition.
And with Christmas around the corner, for the football fan who has everything, here is a t-shirt modelled by the man himself.
Hill's agent has replied to our email and says: "He is been booked out on club appearances most days up until Christmas.
Gordon is really enjoying himself at the club nights. He was a roofer / builder before his recent shoot to fame."