These things aren’t sexist. It doesn’t say that these items are sexist in this article. But it raises a question why marketers think “strong, powerful, wild” are male branding terms and flowers and pink are female branding terms. Or why we give boys toys like cars, trucks, and girls toys like babies and dolls. It’s a larger discussion about why we market certain things to men and women when their purpose is unisex or genderless. And honestly, some of these examples are a little demeaning. Like, if I had to choose between being “strong and powerful” over being dainty like a flower….i’d have to choose the male body wash.